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GB2365703B - Method of providing advertisement data from a server to a mobile telephone - Google Patents

Method of providing advertisement data from a server to a mobile telephone

Info

Publication number
GB2365703B
GB2365703B GB0108334A GB0108334A GB2365703B GB 2365703 B GB2365703 B GB 2365703B GB 0108334 A GB0108334 A GB 0108334A GB 0108334 A GB0108334 A GB 0108334A GB 2365703 B GB2365703 B GB 2365703B
Authority
GB
United Kingdom
Prior art keywords
mobile telephone
server
adverts
advertisement data
providing advertisement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Fee Related
Application number
GB0108334A
Other versions
GB2365703A (en
GB0108334D0 (en
Inventor
Stephen Wunker
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
SAVERFONE Ltd
Original Assignee
SAVERFONE Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by SAVERFONE Ltd filed Critical SAVERFONE Ltd
Publication of GB0108334D0 publication Critical patent/GB0108334D0/en
Publication of GB2365703A publication Critical patent/GB2365703A/en
Application granted granted Critical
Publication of GB2365703B publication Critical patent/GB2365703B/en
Anticipated expiration legal-status Critical
Expired - Fee Related legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H04W4/029—Location-based management or tracking services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/01—Protocols
    • H04L67/04—Protocols specially adapted for terminals or networks with limited capabilities; specially adapted for terminal portability
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/51—Discovery or management thereof, e.g. service location protocol [SLP] or web services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/52—Network services specially adapted for the location of the user terminal
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/535—Tracking the activity of the user
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/02—Services making use of location information
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W64/00—Locating users or terminals or network equipment for network management purposes, e.g. mobility management

Landscapes

  • Engineering & Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • General Engineering & Computer Science (AREA)
  • Computer Hardware Design (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

The present invention describes a destination WWW or WAP site in which a large number of adverts are stored. The location of a mobile telephone is determined using conventional location finding. This information is then used so that when a user visits the destination site using the mobile telephone, he or she can see in particular those adverts specific to his or her actual location. The adverts typically relate to special offers.
GB0108334A 2000-04-03 2001-04-03 Method of providing advertisement data from a server to a mobile telephone Expired - Fee Related GB2365703B (en)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
GBGB0008109.1A GB0008109D0 (en) 2000-04-03 2000-04-03 Method of providing advertisements using a mobile telephone

Publications (3)

Publication Number Publication Date
GB0108334D0 GB0108334D0 (en) 2001-05-23
GB2365703A GB2365703A (en) 2002-02-20
GB2365703B true GB2365703B (en) 2002-11-06

Family

ID=9889059

Family Applications (2)

Application Number Title Priority Date Filing Date
GBGB0008109.1A Ceased GB0008109D0 (en) 2000-04-03 2000-04-03 Method of providing advertisements using a mobile telephone
GB0108334A Expired - Fee Related GB2365703B (en) 2000-04-03 2001-04-03 Method of providing advertisement data from a server to a mobile telephone

Family Applications Before (1)

Application Number Title Priority Date Filing Date
GBGB0008109.1A Ceased GB0008109D0 (en) 2000-04-03 2000-04-03 Method of providing advertisements using a mobile telephone

Country Status (2)

Country Link
GB (2) GB0008109D0 (en)
WO (1) WO2001076173A2 (en)

Families Citing this family (11)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8977559B2 (en) 2000-04-07 2015-03-10 Zyzeba Holding Limited Interactive marketing system
US7620556B1 (en) * 2000-12-11 2009-11-17 Alcatel-Lucent Usa Inc. Telecommunications system for broadcasting and receiving information whose pertinence is at least partially based on geography
WO2002076113A2 (en) * 2001-03-20 2002-09-26 Koninklijke Philips Electronics N.V. Beacon infrastructure
AU2002346574A1 (en) 2001-11-27 2003-06-10 Accenture Llp Service control architecture
EP1461717B1 (en) 2001-11-27 2017-02-15 Accenture Global Services Limited Service control framework for seamless transfer of a multimedia conference over different media
AU2002352955A1 (en) * 2001-11-27 2003-06-10 Accenture Llp Context sensitive advertisement delivery framework
JP3912518B2 (en) * 2002-09-10 2007-05-09 ソニー株式会社 Service providing system and method
GB2400772B (en) * 2003-04-17 2007-03-28 Vodafone Ltd Providing location dependent services in a mobile telecommunications network
US8538768B2 (en) * 2005-02-16 2013-09-17 Ingenio Llc Methods and apparatuses for delivery of advice to mobile/wireless devices
GB2447631A (en) * 2006-09-30 2008-09-24 Kingsley Geddes A mobile phone application for finding and booking, reserving or buying desired services, entertainment or facilities in a selected location or region.
US20100022253A1 (en) * 2008-07-23 2010-01-28 Sony Ericsson Mobile Communications Ab Mobile device

Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5852775A (en) * 1996-09-12 1998-12-22 Earthweb, Inc. Cellular telephone advertising system
GB2344009A (en) * 1998-10-09 2000-05-24 Roke Manor Research A TV or radio receiver that enables targetted advertising and programme display
WO2000035219A1 (en) * 1998-12-10 2000-06-15 Koninklijke Philips Electronics N.V. Access request in a radio communication system

Family Cites Families (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
AU3167295A (en) * 1994-07-29 1996-03-04 Seiko Communications Holdings N.V. Dual channel advertising referencing vehicle location
FI106990B (en) * 1996-12-31 2001-05-15 Nokia Mobile Phones Ltd Procedure for communicating information to users

Patent Citations (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5852775A (en) * 1996-09-12 1998-12-22 Earthweb, Inc. Cellular telephone advertising system
GB2344009A (en) * 1998-10-09 2000-05-24 Roke Manor Research A TV or radio receiver that enables targetted advertising and programme display
WO2000035219A1 (en) * 1998-12-10 2000-06-15 Koninklijke Philips Electronics N.V. Access request in a radio communication system

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
JP2000222331A *

Also Published As

Publication number Publication date
WO2001076173A2 (en) 2001-10-11
GB2365703A (en) 2002-02-20
GB0108334D0 (en) 2001-05-23
WO2001076173A3 (en) 2002-03-21
GB0008109D0 (en) 2000-05-24

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Legal Events

Date Code Title Description
PCNP Patent ceased through non-payment of renewal fee

Effective date: 20190403