FR2792094A1 - ASSISTANT ELECTRONIC COMMERCE SYSTEM - Google Patents

Abstract

The invention concerns a system assisting electronic commerce. The assisting system comprises at least a database (1) of products or services normally purchased by a client, said products or services being organised into a purchase preview display. A module (2) for presenting to the user-client products or services offered by the electronic purchase centre is provided so as to enable the joint presentation of products usually bought or competing products to said user-client. A module (3) for the client to select one of the products or services is provided, the user-client being thus in a position to consider the product or service required in conditions similar to those which are available in a shelf-display or any other physical presentation. The invention is applicable to electronic commerce for all types of goods and services.

Description

ASSISTANT ELECTRONIC COMMERCE SYSTEM

  The invention relates to an assistant communication system.

electronic market.

  With the advent of electronic commerce by network teleshopping, the generalization of such a service has

  given its development hampered by various obstacles,

  posed or real, perceived by potential users.

  In addition to the method of payment from a wallet

  electronic money, direct debit from a

  bank card or the like, this method of payment requires

  both very high reliability and very high security of transactions, another obstacle consisting in a loss of reference of potential consumers vis-à-vis

  their tastes, their consumption habits and their

  concept of the products or services put on the market in

  physical retail spaces could be highlighted

  dence. Indeed, many consumers wish, for

  a simple observation, to be able to appreciate, at least quali-

  The intrinsic qualities of the products or services

  defects offered to them, based on criteria of

  their own choices, and very often sensitive-

subjective.

  The subject of the present invention is the use of

  vre of an electronic commerce assistant system intended to remedy the drawbacks of

  prior art electronic commerce.

  In particular, an object of the present invention is the implementation of an electronic commerce assistant system allowing, in particular, to any user, to personalize the offer and the presentation of the offer of products or services by trade system. electronic according to each consumer user, although

  the products or services offered correspond sensitive-

  to standard products or services.

  Another object of the present invention is also the implementation of an electronic commerce assistant system allowing, in particular, any user, to

  benefit from a suitable product or service manager

  tee, vis-à-vis standard products or services, although

  the offer and the presentation of this offer be personalized

  vis-à-vis each user.

  Another object of the present invention is also

  ment the implementation of an assistant system of electronic commerce allowing, in particular, to any user to constitute a database relating to the products and services which are the object of a regular or habitual consumption by this last, this base of data being either centralized with a supplier of products and

  e-commerce or third-party services

  fiance, either relocated and made up of a dedicated tool,

  available to the client user.

  Another object of the present invention is finally

  the implementation of an electronic commerce assistant system

  tronic allowing to reconstitute, at best, the environment-

  purchase transaction encountered in retail spaces

  physical, such as stores, shopping malls,

market laughs.

  The e-commerce assistant system, ob-

  jet of the present invention, the electronic commerce operations being carried out by a client user at

  from an access terminal connected to a network

  be or electronic purchase kiosk distributor of pro-

  duits or services, is remarkable in that it includes

  minus a database of qualified products or services

  purchased by this user, these products or services usually purchased being organized in one

  purchase wheat. A presentation device for this use

  customer of the products or services offered by the electronic shopping center through this shopping screen is

  planned. This presentation device allows the presentation

  tion to this user of the products or services usually purchased by this client user and of competing products or services distributed and offered for sale by the electronic shopping center or kiosk. A selection device is provided to allow the selection by the client user of at least one of the products or services distributed and offered to the

  marketing. The system supporting electronic commerce

  tronic allows the client user to understand the

  product or service sought under similar conditions

  and according to a comprehensive personal representation

  comparable to those which exist in a shelving or a

physical presentation.

  The e-commerce assistant system, ob-

  jet of the present invention, finds application to the

  tribution of products and services normally put in

  trade in accordance with national legal provisions

  in force, both on the kiosk or center site

purchase only from the user client.

  It will be better understood on reading the description

  tion and observation of the drawings below in the-

  which - the figure represents, in the form of a functional diagram, an overview of the electronic commerce assistant system, object of the present invention; - Figures lb, lc and ld represent different fields of a multi-field data file to constitute a purchase screen; - Figure 2a shows, by way of illustration, an electronic shopping assistant system, in accordance with the object

  of the present invention, in the case where the database

  born is an online database; - Figure 2b shows, by way of illustration, an electronic shopping assistant system, in accordance with the object

  of the present invention, in the case where the database

  nées is an online database managed by a trusted third party; FIG. 2c represents, by way of illustration, an electronic assistant purchasing system conforming to the object

  of the present invention, in the case where the database

  nées is a database dedicated to the client user; - Figure 3a shows, by way of illustration, an electronic shopping assistant system conforming to the object

  of the present invention, in the case where the database

  born is a database dedicated to the user

  client, established in a micro card environment

  stopper; - Figure 3b shows, by way of illustration, an electronic purchasing assistant system conforming to the object

  of the present invention, in the case where the database

  born is a database dedicated to the user

  client, established in a micro card environment

  customer user being authorized to consult

  and modify, locally, the purchase screen that is assigned to it

  tributed; - Figure 3c shows, by way of illustration, an electronic purchasing assistant system conforming to the object

  of the present invention, in the case where the database

  born is a database dedicated to the user

  client, established in a micro card environment

  customer user being authorized to consult

  and modify, online, the purchase screen that is assigned to it

  tributed; - Figure 3d shows, by way of illustration, an electronic assistant purchasing system conforming to the object

  of the present invention, in the case where the database

  born is a database dedicated to the user

  client, established in a micro card environment

  assignee, the various operations and the inter-relationship between the client user and the merchant entity selling the products or services being represented in the form of

block diagrams.

  A more detailed description of a seated system

  so much electronic commerce in accordance with the object of the present invention will now be given in connection with

  Figures la to ld and the following figures.

  Referring to FIG. 1 a, it is indicated that the electronic commerce assistant system, the subject of the

  present invention, allows a client user,

  hired by CUSTOMER, to carry out electronic commerce operations from an access terminal connected by

  network at a distributed electronic shopping center or kiosk

  scorer of products or services, noted MERCHANT.

  With reference to the aforementioned figure, the electronic commerce assistant system which is the subject of the invention comprises at least one database 1 of the products or services usually purchased by the user, these products or services being organized by a screen of 'purchase

  to facilitate purchasing operations at this

deny.

  The e-commerce assistant system, ob-

  jet of the present invention, also includes a provision

  presentation 2 to the client user

  products or services offered by the electronic shopping center

  tronic through the purchase screen. The device

  presentation 2 allows joint presentation to the user

  sator of the products or services usually purchased by

  the latter and competing products or services distributed

  drunk and offered for sale by the center

  or electronic kiosk designated by MARCHAND.

  A selection device 3 is provided, which allows the client user to carry out the selection of

  at least one of the products or services distributed and of-

  ferts to marketing by the MERCHANT. All

  thus constituted allows the client user to understand

  der the product or service sought under similar conditions and according to a global personal representation comparable to those which exist in a shelving or a

  physical presentation, that is to say at the stall.

  In Figure la, the system as-

  e-commerce assistant, subject of this in-

  vention, consisting of the aforementioned elements, as well as certain operations allowing the implementation of this system. In particular, certain operations necessary for the initialization and updating of the electronic commerce assistant system have been represented and delimited

  the electronic commerce assistant system or

  elements of this system necessary for use by the

  client to carry out electro-

  pic, this separation being materialized by a line

in dashed line.

  In general, it is indicated that the database 1 of the products or services usually purchased by the user can be interconnected by a data transport network, not referenced in the drawings, to a computer system such as a personal computer PC by

  example, including the presentation device for use

  customer reader of the products or services offered by the

  electronic shopping center and the selection device 3

  tion by this client user of at least one of the pro-

  duits or services distributed and offered for marketing. By observing FIG. 1a, we understand by

  particular that the device 2 for presentation to the user

  Customer client can be constituted by the personal computer.

  nel aforementioned PC provided with a display screen and that the selection device 3 may consist of any suitable pointing device, symbolized by the arrow of a pointer actuated by a pointing device such

than a mouse or the like.

  In a first nonlimiting embodiment,

  it indicates that the assistant system of electronic commerce

  that, object of the present invention, can be integrated into a managed or accessible database environment

directly from the MERCHANT.

  In FIG. 1 a, the personal space has been represented.

  nel client in the database 1 considered, this database being connected to the data transport network and not necessarily located on the same site as the MARCHAND site, that is to say the site of the

  electronic distributor purchase kiosk.

  So, thanks to a trading assistant system

  Jo electronics, object of the present invention, as re-

  presented in figure la, a client opens, or if necessary already has, a personal space of the database type managed or directly accessible from a MERCHANT, or if necessary from an Internet service provider

for example.

  In general, it is indicated that the database and the purchase screen are updated with each e-commerce operation carried out by the user client.

  In addition, and in another particular aspect-

  advantage of the electronic commerce assistant system

  nique, object of the present invention, it is indicated that the database can be initialized and / or updated from the products or services usually purchased by

  actual purchase by the customer user.

  For this purpose, as has also been shown in FIG. 1 a, when making real purchases, for example by the user customer on the MARCHAND site, that is to say in store, the customer, in a step 100, during the checkout and the calculation of the invoice during this

  passage for example, authorizes 102 the transfer of references

  of items he has just purchased as well as

  very selected information such as the name of the products purchased, their brand, this transfer being carried out

  to the aforementioned database 1.

  When the user client is already listed by the MERCHANT, the aforementioned transfer operation 100 can be facilitated and / or automated under the control of the client, who, in step 102, is able to give his authorization in order to transfer the information relative

  to products to its database.

  It is in fact understood that in a step 101, the MAR-

  CHAND provides the references of the products or services purchased, the operation of transferring the references of these products or services being carried out in step 103 via the transport network to the base of

  data 1 previously mentioned.

  It is indicated that in step 102, the authorization to transfer these data and these product or service references to the database can be carried out following

  to the authorization given by the client user by the

  term, in particular, of appropriate systems such as the customer's bank card or any loyalty card, such as a customer card allocated by the MERCHANT, words

password or the like.

  Regarding database 1, we indicate

  that the structural organization of these charac-

  identifying the products and / or services purchased by the customer

  as well as the data characterizing the association used

  customer / products and or services and, where applicable, customer / products and or services / MERCHANT may be used

  in order to assist the client in his dealings with the

  dependents of the products or services, this organization of the data being hereinafter designated by screen or mask

  of purchase, which will be described later in the

  cription. According to a preferred embodiment, the client user accesses his database 1 and he can therefore, as shown in FIG.

  - proceed with the verification of its purchases,

  give priority to products and / or personalize the name of these products; complete all the products usually

  purchased by manual entry of references and details

  electronic appointments or readings by means of a reader

  bar code associated with or integrated into a computer or

to a WEBPHONE type terminal.

  In accordance with the electronic commerce assistant system, object of the present invention, when the client user then performs a consultation in

  Merchant's electronic shelving line, this con-

  sultation which can be carried out in a manner known as such via the INTERNET network by Minitel in France or by any online means, and when

  this customer user is identified, the merchant,

  firing the electronic screen, primarily offers products based on the aforementioned purchase screen identified in

  the database 1 of the client considered.

  The aforementioned client user then fills his electronic shopping cart with products which he already knows well

  and, where appropriate, new products.

  Database 1 can then be updated to

  from products invoiced and delivered to the customer.

l!

  In a preferred embodiment, the device

  positive 2 presentation and 3 user selection

  The client of at least one of the products or services distributed can be constituted not by a microcomputer system, as represented in FIG.

  by mobile equipment with reduced possibilities, notably

  display, such as electronic organizer, termi-

  GSM or other call number. In such a case, the MERCHANT

  can then primarily offer products based on

  tion of the customer user purchase screen in use

  a simplified presentation depending on the system

  operating the terminal in question, and / or a representative

  user-defined synthetic feeling.

  A more detailed description of an embodiment

  preferential sation of the purchase screen will now be

  born in conjunction with Figures 1b, 1c and 1d.

  In general, and according to a particular aspect

  Particularly remarkable of the electronic commerce assistant system which is the subject of the present invention, it is indicated that the shopping screen is personalized according to the identity of the client user. In FIG. 1b, a shopping screen is thus represented consisting of a list of elements, that is to say a series of data, comprising at least one field relating to the identity of the client user, this field being noted ID-CLI in Figure lb. According to another particularly remarkable aspect of the electronic commerce assistant system, object of the present invention, the shopping screen is personalized by the usual designation assigned by the customer user to each product or service usually purchased by the latter. Thus, the client user can effortlessly recall any usual mnemonic designation covering various products belonging to the same family. By way of nonlimiting example, we indicate

  that for food or drink, the de-

  usual sign can correspond to MOUTH for food products, it being understood that the call of such products or services by the customer during an online consultation will be likely to cover all food products

  usually purchased by the latter from the MERCHANT.

  Of course, other successive chain designations can be provided, such as, for example not

  limitative for food products, a general designation

  nique YAOURTS for all dairy products

  appropriately designated by this term, in particular by children

in the usual way.

  Thus, each product or service usually purchased and organized into a purchase screen by the user is constituted according to a multi-field data file comprising, as shown in FIG. 1b, a field of code identifying the product or service , noted ID-PS, this identification code being provided and made available by the MERCHANT in step 101 previously mentioned in

the description.

  With reference to the personalization of each cry-

  ble of purchase by the usual designation assigned by the customer user previously mentioned, the file

  of multi-field data also includes a field of

  subjective product and service finishes by the user

  client reader considered, this field being noted C-ID-S.

  As previously mentioned in the description

  tion, for the aforementioned field in particular, this field can

  sister in a list of subjective definition codes

  and, in the case of food products, by a list including

  taking the following elements: [[MOUTH], [YOGURTS],

[FRUITS]] for example.

  While codes for the subjective definition of the product or service by the client user in the example cited above consist of character string elements for example, they can also consist of recordings of successive words submitted

  voice recognition and detection during consultation

tation online.

  In fact, according to a remarkable aspect of the system which is the subject of the present invention, the field of subjective definition of the product C-ID-S can advantageously be

  subdivided into two sub-fields, a sub-field C-ID-U per-

  putting the subjective definition, by the user, of

  product or service under the conditions previously mentioned

  and a C-ID-SY subfield allowing the definition

  summary, by the user, of the product or service

  considered, taking into account actual or potential capacities

  operating system fitted to the consultation terminal at its disposal. This synthetic definition

  may consist of assigning a simple numeric code, associated

  linked to various operating systems such as those used by personal assistants, GSM terminals

*or others.

  As has also been represented in FIG. 1c, the multi-field data file constituting the screen

  purchasing can include a field of definition of the quali-

  intrinsic structural and / or functional tees of the product or of definition of the services relating to a service, this field being designated by QUALITY in FIG. So, for mouth products such as wines

  purposes, the aforementioned field, designated by QUALITY, may include

  dre, for vintage wines, PARKER index values assigned for grand cru wines. On the contrary, for

  with regard to the provision of a service such as the

  like a motor vehicle for example, the field of

  quality of service delivery can

  include the number of intervention points on a vehicle

  service offered by the service provider, such as vi-

  engine hazard, brake pad check,

  checking levels for example.

  In addition, and in one aspect particularly

  marking of the electronic commerce assistant system, object of the present invention, it is indicated that the multi-field data file includes a field relating to the brand of manufacture or marketing of the product or service, this field actually comprising the brand

  literal under which the product or service is marketed

  specialized. The existence of such a field in the shopping screen

  appears to be of major importance insofar as the ma-

  majority of user customers are loyal to a brand because of its notoriety and in particular the consistency of the qualities of the products and / or services

marketed under this brand.

  As also shown in FIG. 1c, the figure

  multi-field data file also has a field

  relating to a logo or a bit-map type image representing

  both the packaging of the product or accompanying the provision of a given service. The field relating to a logo

  or to an image can then include the logo or the image ac-

  accompanying any figurative mark under which the pro-

  duit or the service is marketed.

  Thus, given the specific fields of the fi-

  file multi-fields mentioned above, fields such as the C-ID-S field relating to the subjective code, the Brand field and the logo / image field for example, the client user is in

  able to understand the products or services offered

  lon a global personal representation, which is

  clean and which corresponds to its consumption habits.

  The latter is then brought back in a situation of choice of pro-

  duits or services comparable to that to which it is

  confronted in a physical store during actual purchases.

  The e-commerce assistant system, ob-

  jet of the present invention, is also particular-

  remarkable in that it ensures management

  minimum of products and services distributed by MAR-

  CHAND and, therefore, consumed by the client user. As shown in Figure ld, and so

  to ensure such management, the multi-data file

  fields can also include a field designating the

  average frequency of purchase of the product or service by the user

  client reader, this field being denoted PMA in FIG.

  It is understood in particular that from the aforementioned field, the MERCHANT is able, by comparison of the date of online consultation of the kiosk or of the electronic shopping center considered, with the last date of purchase of a product or of a given service, to suggest to the customer user to make such or such purchase, this in order to avoid

  any oversight likely to affect customer comfort.

  In addition, as represented in FIG. Id, the multi-field data file also includes a reminder field for exceeding an end of life time of the

  product or service since the last purchase by this user

  client sator. In FIG. 1d, this field is designated by TFV, for end of life time. The aforementioned field thus makes it possible to ensure a minimum management of the customer's stocks as regards products and perishable goods by

example.

  The multi-field data file can include

  also a field relating to the maximum price and the mid price

  nimum, field noted Pm, PM in figure ld, of the product or

  of the service considered. Such a field allows the customer to use

  sator to decide on the purchase or non-purchase of the product and / or service considered according to the indicated price values, which allows him to manage his budget

  in a particularly suitable way.

  Finally, the multi-field data file represented

  felt in figure ld may include a field relating to the

  dication, by the managing authority of the center or

  shopping kiosk, i.e. by the MERCHANT, camping

  promotional information relating to one of these products or

  of these services. So, thanks to the existence of the pre-

  cited, can the MERCHANT promote his products in the interest of usual customers by offering them

  particularly attractive purchasing possibilities.

  In addition, when the operating system of the consultation terminal of the user client presents reduced possibilities, in particular in display, the fields of the aforementioned multi-field file can themselves

  be reduced, an additional field adapted to these possibilities

  reduced capabilities that can also be predicted and coded to

  the initiative either of the user client or of the MERCHANT.

  Different embodiments of the seating system

  so much electronic commerce, the subject of this invention

  tion, will now be described in conjunction with

  Figures 2a, 2b and 2c then with the following figures.

  In FIG. 2a, the operating mode has been represented.

  roof from the customer user point of view of the database

  data 1 by the latter from a consultation terminal

  tation, database 1 being located in a site

  any and the consultation being carried out by the

  medium of a data transport network. At the stage

  104 previously mentioned in the description, the client

  consult their personal database 1 and modify their purchase screen (s) if they wish by deleting products, changing the name, in particular

  of the field C-ID-S represented in figure lb for the persona-

products.

  In Figure 2b, there is shown by way of example-

  ple nonlimiting preferential, an electronic commerce assistant system in which the database 1 is

  managed by a trusted third party. By way of non-binding example

  mitative, the client user opens or already has an es-

  personal space type database in a third of

  trust, such as "TELECOMMERCE" or "WANADOO".

  Referring to Figure la, the customer can auto-

  riser, when calculating his bill at the checkout

  for example, the transfer of article references as well

  if other selected information such as the deno-

  mination of the product, its brand, to its personal database. In case the client is already listed by

  the DEALER, the DEALER site being of course total-

  Separate from the site of the database managed by the trusted third party but interconnected via a data transport network to the latter, the transfer operation is then facilitated and / or automated under the control of the customer, this control can be carried out via a customer loyalty card for example or any microprocessor card with a function

corresponding.

  Thus, the structural organization of data is

  according to the purchase screen shown and described above

  characterizing the products and / or services and optional-

  The customer / product and possibly customer / product / MERCHANT association is used thereafter to assist the customer user in his relations with the

  MERCHANT through the trusted third party.

  When the client user accesses the database 1, by online consultation 105, the latter can verify his purchases, delete products and / or personalize the product names, complete the list constituting the sieve of purchase by manual entry of references and names or electronic reading via a barcode reader associated with

  a computer or a WEBPHONE type terminal.

  When the client user then performs an online consultation of the electronic shelves of a

  store through the trusted third party and after identification

  cation of the client user by means of a password for example, the trusted third party performs search operations in the electronic departments

  on the MARCHAND site thanks to the use of one or more

  purchase blues available to the customer. This research

  then sets out to offer customers priority

  perfectly identified products, because having already been purchased

  ted by the latter. The trusted third party can then launch product searches towards several merchants and put them in competition to allow

  the customer to choose one or more pro-

  duits or possibly the complete electronic shopping cart. Remember that the electronic shopping cart can be symbolized

  by an icon representing the image of a physical shopping cart.

  The previously described operating mode of online shopping through a trusted third party provides an additional guarantee of confidentiality of purchases vis-à-vis the MERCHANT due to the lack of relationship

  between the client user and the aforementioned MERCHANT.

  On the contrary, the customer fills his shopping cart

  tronic of products that he already knows well, then

  regularly new products and usual products and certain products of the competition being presented to the

  customer through the shopping screen.

  Database 1 can then be updated to

  from products invoiced and delivered to the customer

tor.

  In a preferred embodiment, when

  a recognized customer is connected to the center or kiosk

  electronic purchase using equipment that is possible

  reduced prices such as in particular GSM or other terminal, the MERCHANT can offer products as a priority according to the customer's purchasing screens using a

  simplified presentation corresponding to the operating system

tation of the terminal used.

  In FIG. 2c, a mode of representation has been shown.

  non-limiting reading in which the database 1 is more particularly located at the MAR- site

  CHAND and managed by it. Consultancy operations

  tion online 105 are then similar to those represented in FIG. 2b but the management of the database

  data is entrusted to the MERCHANT. Such an embodiment

  tion implies a relationship of trust between the MERCHANT

  and the client user. This relationship of trust appears

  is satisfied when the products or services offered for sale by the MERCHANT are products or services marketed in particular under a well-known brand, for example, a well-known brand covering the marketing of highly technical products and / or services, the

  quality can be considered as a benchmark.

  A more detailed description of an embodiment

  preferential non-limiting setting of the assistant system

  electronic commerce, object of the present invention,

  ra now given in connection with Figures 3a to 3d.

  In general, it is indicated that the figures

  mentioned above relate to an embodiment in the-

  which database is a database dedicated to

  the user client and implanted in a micro card

  processor with programmable non-volatile memory.

  As shown in FIG. 3a, the consultation terminal, constituted by a microcomputer of the type

  PC for example, is equipped with a micro card reader

  stopper, the client user having in such a case a personal space of the integrated database type 1

in the microprocessor card 4.

  By way of nonlimiting example, it is indicated that the

  microprocessor card can consist of a chip card

  customer for the MERCHANT in question, the customer user calling on the example given Mr. Dupont and

the MERCHANT, Trouvetout store.

  In Figure 3a, there is shown sem-

  see Figure 2c the interconnection of the terminal

  sultation 2, 3 with which the card reader is associated

  microprocessor and microprocessor card 4 to one

  data transport bucket, itself interconnected

commercial website.

  In the case of FIG. 3a, however, the database 1 is installed in the microprocessor card 4

  and, more particularly, in the memory not vo-

latile of the latter.

  With reference to FIG. 3a, it is indicated that the operation

  ration of online consultation of the MARCHAND site, opera-

  tion 105, is performed analogously to the consultation operation 105 in FIG. 2c, the database 1

  however, being local at the consultation terminal

  tion and more particularly installed on the mid-card

croprocessor 4.

  In Figure 3b, there is shown, in an envi-

  Reason microprocessor card, an operation 104 of local consultation of the personal database

  present on microprocessor card 4, this consultation

  tion being carried out at the consultation terminal

  tion. In such a case, the client user can thus modify, if necessary, the purchase screen (s) by deleting products, modifying the name

  and, in particular, specific fields in the multi-file

  tichamps constituting each purchase screen.

  In FIG. 3c, a situation is represented comparable to that of FIG. 3a in which the database 1 relating to the purchase screen is installed in the microprocessor card 4 but where, however, the service for managing personal customer spaces and customer purchase screens, stored on the microprocessor card 4 of each customer user, is located in 5, no longer at the consultation terminal but in a specific site managed either by a trusted third party or by the MERCHANT, as shown in Figure 2b or 2c by

example.

  In the embodiment of FIG. 3c, we

  indicates that transaction security can be sensitive

  significantly strengthened insofar as this embodiment benefits from the absence of dependence on the management of

  customer user database 1 vis-à-vis services

  these management stored on the microprocessor card 4 of each client. In the case of FIG. 3c, as represented in step 104a, the user client, via a manager service located online, can consult his personal database 1 present in the microprocessor card and can thus proceed to the modification, if necessary, of the purchase screens by

  deletion of products, modification of the name.

  The data from the personal 1 database to the user-

  sateur client then remain in physical possession of the latter, any purchase operation requiring possession

  microprocessor card 4 and, of course, co-

  access to the aforementioned card.

  A general description of the operating mode of a

  electronic commerce assistant system in accordance with the object of the present invention in a microprocessor card environment will now be given in connection with FIG. 3d: * The client user opens or already has a personal database space 1 integrated in a card to

microprocessor 4.

  * This customer user authorizes, after entering the confidential code during the calculation of his invoice, for example at the checkout in a physical store, the transfer of the references of the articles, by barcode reader, which he has just purchased as well as other specific information such as the name of the

  product, the brand of the latter towards the micro card

processor 4.

  While the structural use of charac-

  of products or services and optionally the user / customer / product or service association

  and possibly customer / product or service user

  these / MERCHANT can be used to assist this utility

  customer reader in its relations with the MERCHANT by means of purchase screens in accordance with the object of the present invention, confidentiality in this mode of

  achievement is ensured due to the fact that the data

  are stored on the microprocessor card itself, this confidentiality can be guaranteed by subjecting the reading of the latter to input

  the confidential code of the microprocessor card.

  The client user, from the consultation terminal

  tion equipped with the card reader, can then access its purchase screens and it can check its purchases,

  delete products and / or customize the name

  tion of these products, complete the multi-field file, that is to say the list of products or services making up the shopping screen through a

  barcode reader associated or integrated with a computer

  WEBPHONE type terminal.

  Referring to Figures 3b and 3c, it is indicated that

  the management of the purchasing screens can be local or accessible

sible online.

  * When the client user then performs a

  online viewing of electronic shelving

  electronic gasin via the network

  INTERNET or Minitel, the MERCHANT or a third party

  fiance intermediary invites the customer user to provide their purchase screen by means of a clear message by interactive dialogue or exchange

formal.

  * Depending on the degree of confidentiality and / or data protection of the purchase screen, the customer identifies himself or not by his password, the confidential code of his

  microprocessor card for example.

  * The client user transmits a purchase screen and / or

  allows the MERCHANT or the intermediary trusted third party

diary to recover the latter.

  * The MERCHANT or intermediary trusted third party

  gathers the aforementioned shopping screen and offers priority

  products according to the purchase screens recovered from the customer's microprocessor card.

  When the client user then makes a con-

  online consultation from the consultation terminal

  tion, and when identified after recognition

  the password, the confidential code of the mid-card

  croprocessor for example, a list of products or services is offered primarily to the user

  customer either by the MERCHANT or by the third party

  intermediate trust, depending on the purchasing screens

  read in the microprocessor card 4.

  * The client user fills his electronic shopping cart with

  products he already knows well and to which he is ha-

  bitué and, if applicable, new products

who were able to get his attention.

  ò The microprocessor card 4, and in particular the personal database 1 thereof, is updated

  from products invoiced and delivered to the user

client.

  According to the preferred embodiment previously men-

  mentioned in the description, when the connection terminal

  sultation consists of equipment with reduced possibilities, such as a personal assistant or a terminal

  GSM, the MERCHANT or the trusted third party offers priority-

  products according to the purchasing screens of the

  client using a simplified presentation based on

  the capabilities of the terminal operating system

consultation.

Claims (12)

  1. Electronic commerce assistant system, electronic commerce operations being carried out by   a client user from a connected access terminal   network connected to an electronic purchasing center or kiosk distributing products or services, characterized in that said assistant system comprises at least:   - a database of usual products or services -   Lely purchased by this user, said products or services usually purchased being organized in a purchase screen; - means of presentation, to this customer user, of the products or services offered by said electronic shopping center through said shopping screen,   said presentation means allowing the presentation   tion to this user of said products or services usually purchased by this user   customer and competing products or services distributed   steamed and offered for sale by said shopping center or electronic kiosk; means of selection, by said client user, of at least one of the products or services distributed and offered for sale, which allows said client user to understand the product or service sought under similar conditions and according to a representation personal experience comparable to those   that exist in a shelving or a physical presentation   if that. 2. System according to claim 1, characterized   in that said database is initialized respectively   updated from products or services   purchased by actual purchase by the customer user.   3. System according to claim 1 or 2, character-   laughed in that said database and said purchase screen are updated with each trade operation   made by the user client.   4. System according to one of claims 1 to 3,   characterized in that said shopping screen is personalized   based on the identity of the client user.   5. System according to one of claims 1 to 4,   characterized in that said shopping screen is personalized   se by the usual designation assigned by the client user to each product or service usually purchased by the latter.   6. System according to one of claims 1 to 5,   characterized in that said shopping screen is personalized   se by the synthetic designation assigned by the user   client to each product or service usually bought by the latter.   7. System according to one of claims 1 to 6,   characterized in that each usual product or service-   Lately bought and organized in a shopping screen is con- stituted   killed according to a multi-field data file comprising at least:   - a product identification code field or vice;   - a field of subjective definition of the product or service vice by the client user.   8. System according to claim 7, characterized in that said multi-field data file further comprises:   - a field of definition of structural intrinsic qualities -   product and / or functional   tion of services relating to a service;   - a field relating to the trade mark of manufacture   product or service specialization; - a field relating to a logo or image representing   the packaging of the product or accompanying the tation of a service.   9. System according to claim 7 or 8, character-   laughed at that said multi-field data file   also carries: - a field designating the average frequency of purchase of the product or service by the user of purchases; - a reminder field for exceeding the end of life time of the product or service since the last purchase by this customer user; - a field relating to the maximum price and the minimum price of the product or service;   - a field relating to the indication, by the managing authority   tion of the shopping center or kiosk, promotional campaign   relating to this product or service.   10. System according to one of claims 1 to 9,   characterized in that said database is a database   online data, managed by a trusted third party.   11. System according to one of claims 1 to 9,   characterized in that said database is a database   dedicated to the client user.   12. System according to claim 11, characterized in that said database dedicated to the user is located in a microprocessor card provided with a programmable non-volatile memory.