ES2649052B1 - Digital showcase - Google Patents

Abstract

Digital showcase, comprising: a glass (1) that forms a window to the outside; a sheet (2) for projection on glass; a projector (3), connected to a computer (6) and projecting on the sheet (2) visible images from outside the window; means (5) for generating and / or reproducing acoustic signals from outside; a camera (4) connected to the computer (6), oriented towards a predetermined area for observer positioning and a computer (6) provided with facial tracking software, which by means of the face triangulation of the observer by the camera (4 ) controls the operation of the digital showcase and the images projected on it.

Description

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DESCRIPTION

Digital showcase.

Object of the invention

The objective of the invention is to convert any glass into a digital showcase, or audiovisual medium, preferably for advertising use, capable of providing information and changing images of the products of interest to the consumer, on which it can obtain more information than mere representation. It is therefore a digital showcase, which can display any product inside the real store, or a virtual store associated with a database of products for sale.

Background of the invention

Traditional showcases show the passer-by static information, which does not take into account the preferences of the consumer who is currently observing it. On the other hand, shop windows are physical places, where products for sale are displayed, accompanied by posters, posters and other flat informational media, which are displayed on boards, showcases or, in some cases on video screens that show images changing, which are repeated with some assiduity. The visual appeal of these traditional showcases, even with built-in multimedia components is limited, as is the information they can provide to the consumer, since it must be general and not personalized and, when a consumer shows interest in a non-product It is possible to inform you of certain details related to it, so it is possible that you lose interest in it.

Also known are projection systems on glass, consisting of a transparent adhesive sheet that is applied directly on it, allowing the projection of images, data or video, and that, when there is no projection, they allow to see the inside of the window. The images are projected from behind the glass surface, allowing them to be seen by those who pass outside, to add more impact. This type of sheets provides a

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High color contrast and high image resolution and images are visible at an angle of more than 90 °, both short and long distance and allow any screen size and shape.

Description of the invention

The objective of the invention is to convert any glass into a digital showcase, or audiovisual medium, preferably for advertising use, capable of providing information and changing images of the products of interest of the consumer, on which it can obtain more information than a mere representation .

To achieve the objectives of claim 1, this showcase comprises:

- a sheet for glass projection, which adheres to the inside of the glass of the window;

- a projector located inside the premises, connected to a computer, and projecting on said sheet some images, which are visible from outside the window;

- means for generating and / or reproducing acoustic signals, which incorporate a loudspeaker and audio amplifier, preferably fixed to the glass of the showcase and coupled to it, which operate as a sounding board, the glass itself acting as a loudspeaker, audible from the outside;

- a camera, oriented towards a predetermined area for observer / user positioning, and connected to a computer with a face tracking module;

- a computer equipped with facial tracking software, which by means of the camera's triangulation of the observer by the camera controls the operation of the digital showcase and the images projected on it.

In one embodiment of the invention, the computer that controls this digital showcase is associated with a memory or a database in which a diverse store is stored.

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product information, such as images or videos available for projection.

The computer can obtain the information to be projected wirelessly or by Ethernet connection; This information can be on a local server, an external source of information accessible via the web, or in the cloud.

The projector projects different products or information about them; having foreseen that when the facial tracking module detects that the observer fixes the view in an area of the screen for a while, the system establishes that the cursor is fixed at a specific point and, from there, for example, displays information additional audiovisual concerning the object I was observing; displays a menu of options on that object, etc.

The glass of the showcase, according to the invention, constitutes the display display itself; but, as indicated, the showcase also presents means to generate and / or reproduce acoustic signals; These means can be, for example, computer programs or playback devices for sound media, which can be controlled by the computer. The reproduction of the signals can be carried out by means of loudspeakers or, as indicated, by means of a loudspeaker and audio amplifier, fixed to the glass of the showcase and coupled to it, which operate as a sounding board, forming the own glass like a speaker, from the outside.

Among the advantages of this digital showcase, it is worth mentioning that the information represented on the indicating device can be easily modified, without simply changing the product database, for example. It is also possible to make specific modifications to the characteristics of the products, for example, to highlight prices by means of red calls when a product is discounted.

With this showcase it is possible to show the product (or a service) and also its advantages and features and this exhibition can be done interactively, which is providing additional information that otherwise could only provide the dependent.

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Description of the figures

To complement the description that is being made and in order to facilitate the understanding of the characteristics of the invention, a set of drawings is attached to the present specification in which, for illustrative and non-limiting purposes, the following has been represented:

Figure 1 schematically represents a view from inside the store of a digital showcase made in accordance with the invention.

Preferred Embodiment of the Invention

The digital showcase of the present invention is physically a simple and easy-to-install device, for which a flat glass (1) that faces the exterior must be available, forming a window through which the establishment interior can be seen , or images or videos projected from the inside. In this window, the following means are incorporated inside the establishment:

- A sheet (2) for projection on glass, which adheres to the inside of the glass (1) of the window, which catches the light of a projector (3) located inside the room;

- a projector (3), connected to a computer (6), which projects images on the sheet (2) in question, which are visible from the outside.

- means (5) for generating and / or reproducing acoustic signals, which incorporate a loudspeaker and audio amplifier, fixed to the glass (1) of the showcase and coupled to it, which operate as a sounding board, the glass itself forming a speaker;

- A camera (4), oriented towards a predetermined area for observer positioning, for observer facial tracking,

- A computer (6) that incorporates facial tracking software, which through the face triangulation of the observer by the webcam

(4) controls the operation of the digital showcase and the images projected on it.

The information shown on the projection sheet (2), which can be seen through the glass (1) of the establishment in which it is mounted, consists of images or videos that are stored in a memory, or an associated database to the computer (6). Access to this information can be wirelessly or via Ethernet connection. As for the source of the information, it can be a local server, an external source of information accessible via the web, or the cloud.

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This information, shown on the projection sheet (2), consisting of images or videos that are stored in a memory, or a database, also incorporates various characteristics of the products or services offered.

15 The observer's facial tracking software is the one that detects the area of the screen towards which the gaze is directed and places a mobile cursor on it, and from there, it displays additional audiovisual information regarding the object that is being observed and / or displays a menu of options on that object.

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Claims (3)

5 10 fifteen twenty 25 30 35 ES 2 649 052 A1 1- Digital showcase, comprising a glass (1) that forms a window to the outside through which you can see the interior of the establishment, or video images projected from the interior, characterized in that it comprises: - a sheet (2) for projection on glass, which adheres to the inside of the glass (1) of! showcase, - a projector (3), connected to a computer (6) and projecting on the sheet (2) in question images that are visible from outside the window - means (5) for generating and / or reproducing acoustic signals, which incorporate a loudspeaker and audio amplifier, fixed to the glass (1) of the showcase and coupled to it, which operate as a sounding board, the glass itself forming a speaker audible from outside; - a camera (4), oriented towards a predetermined area for observer positioning, and connected to the computer (6) - a computer (6) provided with facial tracking software, which by means of the facial triangulation of the observer by the webcam (4) controls the operation of the digital showcase and the images projected on it. 2. Digital showcase according to claim 1, characterized in that the information shown on the projection sheet (2), which is visible through the glass (1), consists of images or videos stored in a memory, or a base of data, accessible wirelessly or via Ethernet connection, and that is on a local server, an external source of information accessible via the web, or in the cloud. 3. Digital showcase, according to any of the preceding claims, characterized in that the facial tracking software detects the area of the screen towards which the observer's gaze is directed and places a mobile cursor there, showing additional audiovisual information regarding the object that You are observing and / or displaying a menu of options on that object.