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ES2544154B1 - Compact Loyalty Card - Google Patents

Compact Loyalty Card Download PDF

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Publication number
ES2544154B1
ES2544154B1 ES201530133A ES201530133A ES2544154B1 ES 2544154 B1 ES2544154 B1 ES 2544154B1 ES 201530133 A ES201530133 A ES 201530133A ES 201530133 A ES201530133 A ES 201530133A ES 2544154 B1 ES2544154 B1 ES 2544154B1
Authority
ES
Spain
Prior art keywords
compact
card
loyalty card
loyalty
barcodes
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
ES201530133A
Other languages
Spanish (es)
Other versions
ES2544154A1 (en
Inventor
David MIRAUT ANDRES
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Universidad Rey Juan Carlos
Original Assignee
Universidad Rey Juan Carlos
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Universidad Rey Juan Carlos filed Critical Universidad Rey Juan Carlos
Priority to ES201530133A priority Critical patent/ES2544154B1/en
Publication of ES2544154A1 publication Critical patent/ES2544154A1/en
Application granted granted Critical
Publication of ES2544154B1 publication Critical patent/ES2544154B1/en
Active legal-status Critical Current
Anticipated expiration legal-status Critical

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D15/00—Printed matter of special format or style not otherwise provided for
    • B42D15/02—Postcards; Greeting, menu, business or like cards; Letter cards or letter-sheets
    • B42D15/04—Foldable or multi-part cards or sheets
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06K—GRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K19/00—Record carriers for use with machines and with at least a part designed to carry digital markings
    • G06K19/06—Record carriers for use with machines and with at least a part designed to carry digital markings characterised by the kind of the digital marking, e.g. shape, nature, code

Landscapes

  • Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Credit Cards Or The Like (AREA)

Abstract

Tarjeta de fidelización compacta que agrupa, sobre la superficie de un mismo soporte, los códigos de barras que identifican al portador como cliente o usuario de una pluralidad de establecimientos, caracterizada porque los códigos de barras están impresos manteniendo la misma orientación, con una pequeña separación entre códigos de barras en la que el soporte ha sido modificado para dotarlo de una mayor flexibilidad que permite doblar la tarjeta en esas zonas de separación.#Dicho mecanismo evita que códigos de identificación sean leídos de forma errónea en el establecimiento o asociación donde una persona desea identificarse para acceder a las ventajas de los programas de fidelización a los que se haya suscrito.#Supone una reducción en superficie, volumen y peso frente a invenciones anteriores, no hay que realizar ninguna modificación en sus bases de datos, ni tampoco en el hardware de reconocimiento de códigos de barras.Compact loyalty card that groups, on the surface of the same support, the barcodes that identify the bearer as a customer or user of a plurality of establishments, characterized in that the barcodes are printed maintaining the same orientation, with a small separation between barcodes in which the support has been modified to provide it with greater flexibility that allows the card to be folded in these separation zones. # This mechanism prevents identification codes from being read incorrectly in the establishment or association where a person You want to identify yourself to access the advantages of the loyalty programs to which you have subscribed. # Assumes a reduction in surface area, volume and weight compared to previous inventions, you do not have to make any changes to your databases, nor in the barcode recognition hardware.

Description

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Claims (6)

imagen1image 1 1. Tarjeta de fidelización compacta (1) que agrupa, sobre la superficie de un mismo soporte, los códigos de barras (6) que identifican al portador como cliente o usuario de 1. Compact loyalty card (1) that groups, on the surface of the same support, barcodes (6) that identify the bearer as a customer or user of 5 una pluralidad de establecimientos, caracterizada porque los códigos de barras están impresos manteniendo la misma orientación, con una separación entre códigos de barras en la que el soporte ha sido modificado para dotarlo de una mayor flexibilidad que permite doblar la tarjeta en esas zonas de separación (4). 5 a plurality of establishments, characterized in that the bar codes are printed maintaining the same orientation, with a separation between bar codes in which the support has been modified to provide it with greater flexibility that allows the card to be folded in those separation zones (4). 2. Tarjeta de fidelización compacta, según la reivindicación 1, caracterizada porque los 2. Compact loyalty card according to claim 1, characterized in that the 10 códigos de barras están acompañados por el logotipo (5) de la empresa o asociación correspondiente a cada uno de ellos, para facilitar su identificación. 10 barcodes are accompanied by the logo (5) of the company or association corresponding to each of them, to facilitate their identification. 3. Tarjeta de fidelización compacta, según cualquiera de las reivindicaciones anteriores, caracterizada porque el código de barras está desprovisto de su correspondiente numeración en caracteres arábigos. 3. Compact loyalty card, according to any of the preceding claims, characterized in that the bar code is devoid of its corresponding numeration in Arabic characters. 15 4. Tarjeta de fidelización compacta, según cualquiera de las reivindicaciones anteriores, caracterizada porque el área dedicada al código de barras y el logotipo de cada establecimiento puede ser diferente. 15 4. Compact loyalty card, according to any of the preceding claims, characterized in that the area dedicated to the bar code and the logo of each establishment can be different. 5. Tarjeta de fidelización compacta, según la reivindicación 4, caracterizada porque se puede doblar en algunas de las separaciones flexibles (3) entre códigos de barras 5. Compact loyalty card according to claim 4, characterized in that it can be folded into some of the flexible separations (3) between bar codes 20 (verticales u horizontales) de modo que la tarjeta compacta plegada ocupe el tamaño y tenga la forma equivalente a una tarjeta de crédito convencional, o un billete de curso legal, o un cheque bancario entre otras. 20 (vertical or horizontal) so that the folded compact card occupies the size and has the form equivalent to a conventional credit card, or a legal tender, or a bank check among others. 6. Tarjeta de fidelización compacta, según cualquiera de las reivindicaciones anteriores, caracterizada porque se reserva un espacio en su superficie para colocar la fotografía y 6. Compact loyalty card, according to any of the preceding claims, characterized in that a space is reserved on its surface to place the photograph and 25 escribir los datos personales del usuario de dicha tarjeta, así como información de contacto en caso de pérdida de la misma. 25 write the personal data of the user of said card, as well as contact information in case of loss thereof. 7. Tarjeta de fidelización compacta, según cualquiera de las reivindicaciones anteriores, caracterizada porque el espacio no utilizado por los códigos de identificación, información personal o de contacto, puede incluir publicidad o información útil de carácter 7. Compact loyalty card, according to any of the preceding claims, characterized in that the space not used by the identification codes, personal or contact information, may include advertising or useful information of a character 30 comercial, como teléfonos y URLs de servicios relacionados con las empresas y asociaciones de los programas de fidelización que incorpora la tarjeta. 30 commercial, such as telephones and service URLs related to companies and associations of the loyalty programs included in the card. imagen2image2
ES201530133A 2015-02-03 2015-02-03 Compact Loyalty Card Active ES2544154B1 (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
ES201530133A ES2544154B1 (en) 2015-02-03 2015-02-03 Compact Loyalty Card

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
ES201530133A ES2544154B1 (en) 2015-02-03 2015-02-03 Compact Loyalty Card

Publications (2)

Publication Number Publication Date
ES2544154A1 ES2544154A1 (en) 2015-08-27
ES2544154B1 true ES2544154B1 (en) 2016-04-21

Family

ID=53887324

Family Applications (1)

Application Number Title Priority Date Filing Date
ES201530133A Active ES2544154B1 (en) 2015-02-03 2015-02-03 Compact Loyalty Card

Country Status (1)

Country Link
ES (1) ES2544154B1 (en)

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US4010964A (en) * 1975-10-29 1977-03-08 Sheldon Schechter Printed coupon folder
US5308118A (en) * 1992-10-14 1994-05-03 Ovadia Victor A Carry card offer strip
US6588658B1 (en) * 2000-06-23 2003-07-08 Eric Blank Transaction card with attached auxiliary member
US7624925B2 (en) * 2005-07-11 2009-12-01 Get Solo, Llc Membership cards

Also Published As

Publication number Publication date
ES2544154A1 (en) 2015-08-27

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