EP1836921B1 - Device for storing and applying a cosmetic or care product with a rotating element and corresponding application method - Google Patents

Description

The invention relates to devices for packaging and dispensing products, in particular fluid products.

More particularly, the invention relates to a device for packaging and applying a cosmetic or care product, that is to say a product as defined in Council Directive 93/35 / EEC of 14 June 1993.

A particularly interesting application of the invention relates to the packaging and application of a liquid make-up formula such as a gloss, a mascara, a nail polish, etc.

Products of this type are generally stored in a storage container provided with a closure member which closes an open end of the container to keep the product safe from the air.

The product is applied by means of an applicator mounted on the end of a rod carried by the closure member so that when the container is closed, the applicator is immersed in the container, contact with the product.

Applicators are often made in the form of a comb, a brush, a brush, the application being then by sliding the applicator, loaded with product, against an application surface.

The layer formed by means of this type of applicator can sometimes have grooves formed by the translation of the applicator relative to the application surface, during the application of the product. In addition, when the applicator is ironed in the same place to complete the makeup, there is a tendency to wipe the product deposited during the first pass.

In order to overcome this drawback, it has been proposed to provide the devices for packaging and application of products with a applicator comprising a rotary element, of roller type, rotatably mounted on a rod carried by the closing member of the container.

This solution is advantageous insofar as it makes it possible to obtain a perfectly homogeneous product deposit.

In this respect, reference may be made to French patent no. 02 16 283 which describes a cosmetic product dispenser provided with a rotary applicator.

In any case, whatever the type of applicator used, the containers are generally provided with a wiper member for wringing the applicator when it is removed from the container in order to eliminate the overloads of product before application.

The wiper member is generally made in the form of a narrowing section provided at the open end of the container. When the applicator is of roller type, the wiper member has a diameter smaller than that of the applicator. When the applicator is asymmetrical, the wiper member is flexible so as to match the shape of the applicator when the latter passes through it.

This is how the French patent n ° 02 16 283 proposes to provide the open end of the container with a spin ring against which rubs the rotating element when it is extracted from the container.

The document FROM 2003 10,777 also proposes to provide the open end of a container with a wiper member of an applicator against which the applicator is rubbed when it is extracted from the container.

The applicator consists, in this embodiment, of a disc whose axis of rotation is perpendicular to the axis of the container and the rod on which it is mounted. This type of applicator is used to draw a thin line using the edge of the disc. The wiper member is in the form of a cylinder of circular section whose diameter is approximately equal to the diameter of the disk.

These wiping members make it possible to remove the surplus of product present on the applicator so as to keep on the applicator only the dose to be applied.

According to the techniques described in the aforementioned documents, the wiping of a roller applicator is effected by wiping portions of the applicator in contact with the wiper member.

However, when the applicator roll is mounted transversely to the axis of the container, during the spin, only the areas of the applicator that rub against the wiper member are wiped, so that it It is not possible to wipe the entire periphery of the applicator.

Thus, after wiping, the applicator is no longer loaded uniformly.

Also, the object of the invention is to overcome the disadvantages of devices for packaging and application of a product according to the state of the art which use a product applicator oriented transversely and which are provided with a rotary element wrung out by wiping before application.

The object of the invention is therefore, according to a first aspect, a device for packaging and applying a product according to claim 1.

Thus, when the applicator is removed from the container, the rotating member is rolled against the wiper member so that the entire peripheral surface of the applicator is dewatered. After wringing, the applicator is uniformly loaded with product, which greatly facilitates the application of a homogeneous layer of product.

According to another characteristic of the invention, the container comprises a body provided with a closed end and an open end forming a neck, the wiper member constituting a wall extending from the neck towards the closed end.

According to another characteristic of the invention, the spinning surface extends in an overall direction parallel to a general axis of the container.

The spinning wall may be associated with stiffening means. For example, these stiffening means can be arranged in the form of two transverse walls respectively extending from two longitudinal edges of the spin wall perpendicular to said wall.

The transverse walls have for example a regularly decreasing height from the spinning wall. They can also be connected on the side opposite to the spinning wall.

In one embodiment, the wringing surface is provided with perforations.

According to another characteristic of the invention, a ring is attached to the open end of the container. The wiper member can then be molded with the ring.

This ring may be provided with latching means cooperating with complementary latching means provided in the body of the container.

According to another characteristic of the invention, the closure member may be provided with latching means cooperating with complementary latching means provided in the neck of the container.

In one embodiment, the wiper member comprises a support placed at a distance from the bottom of the container and from which the wiping surface extends.

For example, the support comprises a base resting on the bottom of the container, for example a base with three legs.

Advantageously, the support comprises a plate which extends transversely in the container and which comprises a cutout for access to the spinning surface.

The wiping surface can be articulated on the plate and rest against the bottom of the container.

In one embodiment, the wiping surface comprises a first portion connected to the transverse plate by a first hinge and a second portion connected to the first portion by a second hinge and through which said wiping surface rests against the bottom of the container.

In addition, the first portion may be perforated.

Regarding the rotary element, in various embodiments envisaged, it is for example mounted to rotate on a mount carried by the closure member, along an axis of rotation perpendicular to the general axis of the container , when inserted into the container.

According to yet another characteristic of the device according to the invention, the rotary element comprises an external surface provided with reliefs.

When the application surface has reliefs, only the product present on the reliefs is wrung out while the product remains in the hollows of the rotating element, between the reliefs. We can then make patterns on the surface to be treated, or deposit the product contained in the hollows on the eyelashes and use the reliefs to separate the eyelashes.

In addition, the neck of the container may have a section in cross section in the form of a parallelogram, for example rectangular or square.

• plonger un applicateur comprenant un élément rotatif selon un axe de rotation perpendiculaire à l'axe générale (X-X') du récipient dans un récipient empli du produit à appliquer ;
• extraire l'applicateur du récipient en l'essorant ; et
• appliquer le produit sur une surface d'application au moyen de l'applicateur essoré.

The subject of the invention is also, according to a second aspect, a process for applying a product, in particular a cosmetic or care product, comprising the following steps:

• plunging an applicator comprising a rotary member along an axis of rotation perpendicular to the general axis (X-X ') of the container in a container filled with the product to be applied;
• extract the applicator from the container by squeezing it out; and
• apply the product to an application surface using the wrung applicator.

According to a general characteristic of this application method, the wiping of the applicator is performed by rotating the rotary member against a wiping surface extending into the container.

For example, the rotation of the rotating member against the spinning surface takes place about an axis of rotation perpendicular to a general axis of the container.

• la figure 1 est une vue en perspective d'un dispositif de conditionnement et d'application d'un produit cosmétique suivant l'invention, à l'état fermé ;
• la figure 2 est une vue schématique en coupe sagittale d'un premier mode de réalisation du dispositif de la figure 1 lors de l'extraction de l'applicateur ;
• la figure 3 est une vue de détail en perspective de l'organe d'essorage ;
• la figure 4 est une vue de l'applicateur en cours d'utilisation ;
• les figures 5 à 11 illustrent divers modes de réalisation de l'applicateur ;
• la figure 12 est une autre vue du dispositif selon l'invention en cours d'utilisation ;
• les figures 13 à 15 illustrent d'autres modes de réalisation d'un dispositif de conditionnement et d'application d'un produit cosmétique ou de soin selon l'invention ; et
• les figures 16 et 17 illustrent encore un autre mode de réalisation d'un dispositif de conditionnement et d'application d'un produit cosmétique ou de soin selon l'invention.

Other objects, features and advantages of the invention will appear on reading the following description, given solely by way of nonlimiting example, and with reference to the appended drawings in which:

• the figure 1 is a perspective view of a device for packaging and applying a cosmetic product according to the invention, in the closed state;
• the figure 2 is a schematic view in sagittal section of a first embodiment of the device of the figure 1 during the extraction of the applicator;
• the figure 3 is a detail view in perspective of the wiper member;
• the figure 4 is a view of the applicator in use;
• the Figures 5 to 11 illustrate various embodiments of the applicator;
• the figure 12 is another view of the device according to the invention in use;
• the Figures 13 to 15 illustrate other embodiments of a device for packaging and applying a cosmetic or care product according to the invention; and
• the figures 16 and 17 illustrate yet another embodiment of a device for packaging and applying a cosmetic or care product according to the invention.

On the Figures 1 and 2 there is shown a device for packaging and applying a cosmetic formula, designated by the general reference numeral 1.

This device 1 comprises a plane of symmetry P and a longitudinal axis XX 'supposed vertical. On the figure 2 the plane of symmetry of the device 1 coincides with the plane of this figure.

In the position shown in figure 1 , the device 1 is shown in the closed state, while in the position visible at the figure 2 , the device is partially open.

As we see on these Figures 1 and 2 , the device 1 comprises a container 2 and a closure member 3 of the container which carries an applicator 15 for applying a product contained in the container.

In the example shown, the device 1 has a quadrangular-based polyhedron shape. It has two mutually opposite rectangular faces F1 and F2 and two mutually opposite triangular faces F3 and F4.

The container 2 comprises a body provided with a closed lower end 4 and an open end 5 forming a neck. It delimits internally a space 6 filled with a cosmetic formula, such as a gloss, a mascara, or a nail polish.

The open upper end 5 is provided with an attached ring 7 which is provided with a wiper member 22 of the applicator 15.

The container 2, the closure member 3 and the ring 7 are each made in one piece by molding a thermoplastic material.

Referring also to the figure 3 , the ring 7 has essentially a rectangular shape and constitutes a shoulder E of rectangular shape complementary to that of the upper end edge of the container 2 against which it bears.

The shoulder E is extended on the side of the container by two sides, namely a first rectangular pan 7 ', from which extends the wiper member 22, and a second pan 7 "of section in section. The two sections 7 'and 7 "are spaced apart by a distance such that the ring fits into the neck 5 of the container.

In order to improve the assembly, provision can be made in the neck 5 and the ring 7 for complementary latching means.

The shutter member 3 comprises, meanwhile, a cover 12 shutter rectangular base. It comprises a skirt having the two lateral faces F1 and F2, which are joined at the top S of the cover 12 to form a dihedron and the two triangular transverse faces F3 and F4 ( figure 1 ).

Due to its shape, the cover 12 is snapped onto the neck of the container.

For this purpose, the inner wall of the skirt of the cover 12 is provided with a peripheral internal rib 13 while the outer peripheral surface of the neck 5 is provided with a peripheral groove 14 in which is snapped, when mounting, the rib 13 of the hood 12.

Of course, it would also be possible, alternatively, to practice the peripheral groove in the hood and to spare the rib in the neck 5.

As mentioned above, with reference to figures 2 and 4 , the shutter member 3 is provided with an applicator 15. This applicator is carried by a mount 16 secured to the cover 12. The mount 16 is in the form of a stem integrally molded with the cover and which extends parallel to the general axis XX 'of the container 2 when the closure member 3 is mounted on the neck of the container. The length of the rod 16 corresponds generally to that of the height of the container 2 so that, when the closure member 3 is mounted on the neck, the applicator 15 is located in the bottom of the container.

The applicator 15 essentially consists of a rotating element. This rotating element is in the form of a cylindrical roller. It is rotatably mounted on the lower end 17 of the frame 16 along an axis of rotation perpendicular to the general axis XX 'of the container 2 or, in other words, along an axis of rotation perpendicular to the axis of rotation. the mount 16.

For example, in an advantageous embodiment, the frame 16 comprises two rods 18 and 19 ( figure 4 ) which extend from the hood 12 and which are provided with two respective coaxial ends 20 and 21 facing each other to form an axis of rotation for the rotary element 15.

The cylindrical element 15 is, in turn, provided with a cylindrical core provided with an axial passage or two end holes (not shown) in which the ends 20 and 21 of the two rods 18 and 19 engage. .

Of course, the frame can also adopt any other form suitable for the intended use.

Indeed, while in the embodiment illustrated in FIG. figure 4 , the mount comprises two rods whose ends each constitute a male element intended to engage in the rotating element, it is also possible, alternatively, as shown in FIG. figure 5 , to make the rods 18 and 19 in rectilinear form. In this case, for example, the mutually opposite ends of the rods form a hook which is respectively snapped onto a central portion of the two mutually opposite ends of the rotary member 15 by providing, for example, in the central portion, an orifice adapted to receive the end of the hook.

It is also possible, alternatively, as illustrated in FIG. figure 6 , making the frame 16 in the form of a single central fixing lug also provided with an end hook which is clipped in the central portion of the rotary member 15. In this case, the rotary member 15 can be provided with a median section narrowing defining an annular bearing in which may be provided a slot in which the end of the hook is engaged.

As indicated above, the applicator 15 is intended to be positioned in the bottom of the container 2 between two uses of the device, when the container is closed by the cover 12, so that between two applications, the applicator remains loaded with product. . Thus, when it is desired to use the device, it is appropriate simply remove the hood and apply the rotating member 15 against a surface to be applied, for example an epidermis.

The application is then made by rolling the applicator on the application surface. However, when the coefficient of friction between the applicator and the application surface is very small, the application can then be made by friction. This is particularly the case when the applicator is intended to apply a product on the eyelashes.

However, as indicated above in order to remove the surplus of product present on the applicator 15, and so that it remains on this applicator that the right dose to be applied, the device is provided with a wiper member 22.

As shown by figures 2 and 3 this wiper member comprises a wall 23 which extends from the neck 5 towards the bottom of the container, in the space 6.

More particularly, this wall 23 is integrally molded with the ring 7. It constitutes a wringing surface which makes it possible to spin the applicator 15 by rotation.

As we see on the figure 2 , the wall 23 extends substantially parallel to the axis XX 'of the container 2 but converging slightly towards this axis.

This wall 23 is for example integrally molded with the body 8 of the ring 7. It has a bent proximal end 25 through which it extends from the ring 7, which extends rectilinearly towards the bottom of the container 2 The free end 26 of the wall 23 is chamfered so as to facilitate the extraction of the rotating element 15 by avoiding forming a stop opposing the exit of the applicator.

As we see on the figure 2 , the wall 23 is offset with respect to the axis XX 'of the container by a distance substantially corresponding to the radius of the applicator 15.

But the free end 26 of the wall 23 is offset from the axis XX 'by a distance slightly less than the radius of the applicator 15 so as to provide increased spinning in this zone, increasing the pressure exerted by the applicator 15 on the wall 23 when the surplus product is larger.

This will facilitate the wringing of the applicator by producing the first wringing surface 23 in the form of an elastically deformable tail.

Thus, when the applicator is removed from the container, the rotating element 15 rolls against the wall 23 and is then wrung out by rotation. Preferably, as visible on the Figure 3 to facilitate the return of product to the bottom of the container, there will be provided in the wall 23 a set of perforations P.

In order to obtain an effective wringing, the wall 23 will preferably be made with a length corresponding at least to the periphery of the roll. Thus, when the applicator is completely removed from the container, the rotating element has been properly wrung out over its entire periphery and comprises a dose of product to be applied regularly distributed over its entire outer surface.

Of course, the invention applies to applicators that can be provided with a rotating element of various shapes. It is thus possible to produce the rotary element in the form of a cylindrical roller, as illustrated in FIGS. Figures 7 to 11 but also in a conical, frustoconical, or curved shape, depending on the area on which the product is intended to be applied. It should be noted, however, that the spinning wall retains a shape complementary to that of the rotary element.

The applicator may also be shaped so as to have a variable length, or even have a radius greater than its total length.

Likewise, the outer surface of the rotary element may be homogeneous or, as visible on the Figures 7 to 11 , provided with pins ( figure 7 ), axial bristles or lamellae, or beads, pimples or teeth ( figure 8 and 9 ). It is also possible to provide the peripheral surface of the rotary element with annular reliefs ( figure 10 ) or axial ( figure 11 ) regularly distributed over the periphery of the rotating element, the spacing, the height, the angle and the distribution of the reliefs around the periphery of the rotating element may vary depending on the applications.

The rotating element can also be made of rigid plastic material, flexible plastic material, porous or perforated material, rigid or flexible, foam, ...

It is also possible, according to another variant, to provide a flocking on the rotating element, by producing a soft coating by spraying and gluing an entanglement of fibers agglomerated with a binder. Of course, such a flocking can be envisaged regardless of the external form of the applicator.

The rotating element can also be made from several materials, for example from two materials, in particular a bi-injected rigid plastic so as to produce a rigid central core and a more flexible outer coating, for example elastomer.

It will be noted that the invention which has just been described, according to which the dewatering of the applicator is carried out by rolling the applicator against a wall extending in the container, makes it possible to ensure that when the applicator is completely removed from the container ( figure 12 ), the applicator is loaded with an optimal dose of product, to avoid any overload.

But it will also be noted that the invention is not limited to the embodiment described.

Indeed, in the embodiment described above, the container and the cover have a rectangular cross section. Of course, the container may also adopt other shapes, for example a shape in which the cap and the container have an oval section ( figure 13 ).

Similarly, in the embodiment described above, in particular with reference to the figures 2 and 3 the wiper member is in the form of a single wall.

But we can also, as illustrated in figure 14 , endowing the wiper member 22 with two transverse walls 32 and 33 of stiffening extending perpendicularly to the wall 23 from its two longitudinal edges.

The two transverse walls 32 and 33 can then have a regularly decreasing height and be joined at their end opposite to the wall 23, by a lateral edge 34 of reduced height to give increased rigidity to the wiper member.

We will now describe, with reference to the figure 15 another embodiment of a packaging and application device according to the invention. On this figure 15 elements identical to those described above are designated by the same reference numerals.

As shown in figure 15 in this embodiment, the wiper member comprises, on the one hand, a first wiping surface 23 which makes it possible to spin the applicator 15 by rotation, and a second wiping surface 24 by wiping the applicator.

The first wringing surface 23 is in the form of a shank which extends from the body 8 of the ring 7 substantially parallel to the axis X-X 'of the container 2 but converging slightly towards this axis. It is provided for this purpose with a proximal end 25, through which it extends from the ring 7, of curved shape and a free distal end 26 bevelled.

With regard to the second wringing surface 24, this is also in the form of a shank which extends from the middle part of the body 8 of the ring 7. It also has a proximal end 27 curved, through which it extends from the body 8, which is extended by a rectilinear portion to a distal end 28. This end 28 is also chamfered so as to avoid forming a stop that may oppose the extraction of the applicator 15.

The length of the shank 24 is much smaller than that of the first wall 23 so that the free end 28 of the second wall 24 is set back relative to the free end 26 of the first wall 23.

In other words, the second wiping surface 24 is active only when the applicator 15 reaches the neck 7 and is about to be removed from the container.

It is also offset relative to the axis X-X 'of the container so that the distance between the two wiping surfaces 23 and 24 substantially corresponds to the external diameter of the applicator 15.

As is conceivable, when the applicator 15 is removed from the container, the spinning is started as soon as the applicator 15 reaches the free end 26 of the first wringing surface 23. Spinning is then first performed by rolling the rotary member against this first spin surface. The evacuation of surplus product can be improved by providing orifices in the tail 23 to facilitate the return of the product to the bottom of the container. But it is also possible to provide such openings in the second wiping surface 24.

When the applicator 15 reaches the second wringing surface 24, the rolling wring of the applicator against the first shank 23 combines with a wiping wring against the second shank 24, that is to say by friction of the applicator against the second surface.

Depending on the force exerted by each of the tails 23 and 24 on the applicator 15, that is to say as a function of the distance between each tail 23 or 24 of the axis X-X ', it is possible in this zone, to provide wiping of the applicator 15 by friction against the two tails 23 and 24, simultaneously, or to combine a spinning spinning against one of the two tails combined with a rubbing wipe against the other tail.

The tails 23 and 24 will then be shaped according to the type of spin desired.

Note that in the embodiment shown, the ring 7 is snapped onto the upper end of the body of the container.

For this purpose, the outer surface of the lower part of the body 8 is provided with a peripheral groove 9 while the inner peripheral surface of the upper end 5 of the container body comprises a straight edge 10 in which a bead is made or an inner peripheral edge 11 which snaps into the groove 9 of the ring body.

Of course, it would also be possible, alternatively, to practice the groove in the right edge 10 of the container and to keep the peripheral bead in the ring 7.

Moreover, according to the embodiment of the figure 15 , the cover is fixed on the reported ring.

For this purpose, the inner wall of the skirt of the cover 12 is provided with a peripheral internal rib 13 while the outer peripheral surface of the upper part of the body 8 of the ring 7 is provided with a peripheral groove 14 in which snap, on assembly, the rib 13 of the hood 12.

One could of course provide the rib 13 projecting on the ring 7 and the groove 14 in the hood.

It should be noted that these mounting variants, according to which the cover snaps onto the ring and the ring snaps onto the neck, can also be envisaged for the embodiment described above with reference to FIG. figure 2 .

Similarly, the various forms of applicator envisaged for the device of the figure 2 can also be used as part of the device of the figure 15 .

In addition, in various embodiments, the container 2 may assume a variety of shapes and may thus have a cylindrical shape with a square or circular base.

The wiper member may, for its part, adopt any other form than that described. It can thus, for example, with reference to the figure 14 , have a constant height over its entire periphery or, in other words, have a lower opening not oblique but transverse, the wiper member having, in this case, a cylindrical shape with square, rectangular or circular, depending on the form of the applicator. In this case, the applicator roll may further have a reduced radius. The wiper member may also be made of porous or perforated material.

We will still describe with reference to figures 16 and 17 another embodiment of a device for packaging and applying a product according to the invention and, in particular, the wiper member.

In this embodiment, the wiper member, which is intended to extend in an overall direction parallel to the general axis of the container or in a slightly inclined manner, as illustrated in FIG. figure 17 extends from a support 36 which is placed in the container, away from the bottom.

The support 36 is for example made in the form of a plate 37 on which is articulated the wiping surface 23. This plate 37 extends transversely in the container at the neck 5, for example in the vicinity of the end open container. It comprises a base 38 consisting for example of a set of three feet 39, 40 and 41 regularly distributed over the periphery of the plate 37 and of a regularly decreasing width towards their free end by which they abut against the bottom of the container. In particular, as we see on the figure 17 , the free end of the legs has a rounded shape and rests against an annular shoulder 42 provided in the bottom of the container.

With this arrangement, and appropriately choosing the dimensions of the support relative to the internal volume of the container, allows free rotation of the support and the spin surface 23 it carries.

With regard to the wiping surface 23, the latter comprises a first portion 43 connected by a first hinge 44 to the plate 37. Preferably, this first portion 43 is provided with perforations, such as 45.

The wringing surface 23 further comprises a second portion 46 connected to the first portion 45 by a second articulation 47.

The assembly constituted by the support 36 and the wiping surface, including the first and second portions, may be made by molding a plastic material, the joints 44 and 47 being able to be formed by a thin hinge.

To allow access to the wringing surface, the plate 37 comprises a cutout 48, for example rectangular, making the first perforated portion 43 accessible from the outside.

For example, as shown, the cutout is shaped so as to have two lateral edges 49 and 50 and a longitudinal edge 51 disposed along the general axis of the container or slightly offset relative thereto, the first articulation being provided at the of this longitudinal edge 51.

In use, as we see on the figure 17 when the support and the wiper surface 23 are inserted into the container, so that the support 36 rests against the bottom by means of its feet 39, 40 and 41, the wiping surface 23 is extends for example in a slightly inclined direction relative to the general axis of the container and rests against the bottom F by its second portion 46.

Thanks to this arrangement, the inclination of the wringing surface in the container is well adjusted, as is the depression of the wiper member in the container.

In addition, the wiper member is free to rotate in the container so that, when it comes to screw the shutter member and the rotary member that it carries, the first perforated portion rotates jointly with the rotary element, which makes it possible to homogenize the formula contained in the container.

It will be noted that the embodiment which has just been described with reference to the figures 16 and 17 may be used in conjunction with the various forms of applicator contemplated above with reference to Figures 4 to 11 .

Finally, it will be noted that the invention which has just been described makes it possible to produce a device for packaging and applying a product using a rotary element applicator capable of being used. suitably wrung out before application, and this, using a relatively small number of parts insofar as the container, the closure member and the ring can be each made in one piece.

Claims (23)

1. Device for packaging and applying a product, especially a cosmetic or care product, comprising:

   - a container (2) for storing the product;

   - a product applicator (15) comprising a rotating component rotating about a rotational axis that is perpendicular to the general axis (X-X') of the container capable of being inserted into the container (2) in order to be loaded with product and capable of applying the product removed onto an application surface;

   - a member for capping the container that bears the applicator; and

   - an applicator wiping member (22), characterized in that the wiping member comprises a wiping surface (23) against which the rotating component (15) rolls along when it is moved in the container.
2. Device according to Claim 1, characterized in that the container comprises a body equipped with a closed end (4) and an open end (5) forming a neck, the wiping member (22) forming a wall (23) extending from the neck in the direction of the closed end (4).
3. Device according to either of Claims 1 and 2, characterized in that the wiping surface extends in an overall direction parallel to a general axis (X-X') of the container.
4. Device according to either of Claims 2 and 3, characterized in that it comprises, in addition, means for stiffening the wall (23).
5. Device according to Claim 4, characterized in that the stiffening means comprise two transverse walls extending respectively from two longitudinal edges of the wiping wall (23), perpendicular to said wall.
6. Device according to Claim 5, characterized in that the transverse walls have a height that decreases regularly away from the wiping wall (23).
7. Device according to Claim 6, characterized in that the transverse walls are connected on the side opposite the wiping wall (23).
8. Device according to any one of Claims 1 to 7, characterized in that the wiping surface is equipped with perforations.
9. Device according to any one of Claims 2 to 8, characterized in that it comprises a collar (7) that bears the wiping member and that is added to the open end of the container.
10. Device according to Claim 9, characterized in that the collar (7) is equipped with snap-fastening means (9) that interact with complementary snap-fastening means (10) made in the container body.
11. Device according to any one of Claims 1 to 10, characterized in that the capping member is provided with snap-fastening means (13) that interact with complementary snap-fastening means (14) made in the neck of the container.
12. Device according to any one of Claims 1 to 3, characterized in that the wiping member comprises a support (36) placed at a distance from the bottom (F) of the container from which the wiping surface (23) extends.
13. Device according to Claim 12, characterized in that the support comprises a base (38) resting against the bottom of the container.
14. Device according to Claim 13, characterized in that the base comprises three feet (39, 40, 41).
15. Device according to any one of Claims 12 to 14, characterized in that the support comprises a plate (37) which extends transversely in the container and which comprises a cutout for access to the wiping surface.
16. Device according to Claim 15, characterized in that the wiping surface is articulated to the plate (37) and rests against the bottom of the container.
17. Device according to Claim 16, characterized in that the wiping surface comprises a first portion (45) connected to the transverse plate via a first articulation (44) and a second portion (46) connected to the first portion via a second articulation (47) and via which said wiping surface rests against the bottom (F) of the container.
18. Device according to Claim 17, characterized in that the first portion (45) is perforated.
19. Device according to any one of Claims 1 to 18, characterized in that the rotating component (15) is rotationally mounted on a mount (16) borne by the capping member, about a rotational axis that is perpendicular to the general axis of the container, when it is inserted in the container.
20. Device according to any one of Claims 1 to 19, characterized in that the rotating component (15) comprises a raised outer surface.
21. Device according to any one of Claims 1 to 20, characterized in that the neck (7) of the container has a transverse cross section in the shape of a parallelogram.
22. Method for applying a product, especially a cosmetic or care product, comprising the following steps:

    - immersing an applicator (15) comprising a rotating component rotating about a rotational axis that is perpendicular to the general axis (X-X') of the container into a container (2) filled with the product to be applied;

    - extracting the applicator from the container while wiping it; and

    - applying the product onto an application surface by means of the wiped applicator, characterized in that the wiping of the applicator is carried out by rotation of the rotating component (15) against a wiping surface (23) extending into the container.
23. Method according to Claim 22, characterized in that the rotation of the rotating component against the wiping surface (23) is carried out about a rotational axis that is perpendicular to a general axis (X-X) of the container.

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