DE10054129A1 - Method for requesting goods and / or services from broadcast contributions and for selecting broadcast amounts, as well as a suitable device for this and a media receiver - Google Patents

Abstract

Described is a method for requesting goods and / or services from broadcasting amounts and for selecting broadcasting amounts, as well as a suitable device for this and a media receiver, which easily expands the possible uses of known media receivers by sending broadcasts associated with a code value from a media receiver having a sending unit are received and the code word is stored in a storage element of the media receiver.

Description

The invention relates to a method for requesting goods and / or Services from broadcast contributions and for selecting broadcast amounts as well as a suitable device for this. The invention further relates to a media receiver to carry out the procedure.

The procedure is particularly for radio receivers and especially for car radios Media receivers or receivers suitable. With special receiving devices as is known, it is possible to receive a coding in addition to the transmission contribution. A such coding is used for. B. as a so-called RDS signal to select Broadcasts and for display z. B. the broadcast title etc. used.

Car radios are also known which are connected to a mobile phone in order Receive messages from mobile radio stations and to the driver or listener pass. So z. B. on highways facilities for traffic counting installed on certain service phone numbers the mobile phones that are in their Range, select and with the so-called short message code current traffic situation on the highway to the cell phones and thus transmit connected car radios.

It is also known that media receivers have a receiving module for receiving of a selected station with corresponding broadcast contributions. Here will the media receiver set to a frequency by the user and it will all broadcasts of the station are shown in order. To do this, submit the respective broadcaster digital information on the broadcasts that on the Carrier signal are modulated and from the receive module and possibly also from can be received and evaluated in a second receive module. This digital Information is known as the so-called RDS signal. It can e.g. B. the designation  a currently sent song title or other information about the Broadcast contribution are transmitted. It is also known that with the RDS signal Identifier or the name of the broadcaster can be transmitted to a user. It Media receivers are also known with a second receiving module with which a Frequency band is searched for the strongest stations, the second Receive module also for receiving, signaling and forwarding Traffic information is used. The traffic information will For example, temporarily stored in a memory and if necessary by pressing a selection key played repeatedly. These well-known media receivers have the Disadvantage that the user does not have an individual broadcast program tailored to him receives. Rather, he is on the selection of the broadcast contributions of a selected broadcaster instructed and must switch channels randomly and manually to preferred To be able to receive broadcasts.

It was therefore an object of the present invention, the known method and the to further develop the known device, which has the disadvantages mentioned above reduced.

It was also an object of the present invention to obtain the options for to expand media receivers equipped in this way.

These tasks are solved in the features of claims 1 and 14.

According to the invention, a media receiver with a transmitter unit is provided, which increases the possibilities of using the media recipients. By Receiving a transmission contribution linked to a code word by the Media recipients are guaranteed that the user is given a means by which goods to be selected, for example, on the basis of the coding or the code word and / or services that are advertised with a broadcast contribution, clearly can be taken up, and thus an assignment or further processing of the so information obtained from the goods and / or services is provided. With Saving the code word in a storage element of the media receiver is thus created the opportunity for the user to continue the current broadcast  can follow and at a later time by querying the stored Codewords request appropriate goods and / or services or special Can select broadcasts.

With the method according to the application and the device according to the application thus suggested that the media recipient be used as an automatic ordering system is and only the code word or the coding of the transmission contribution as Order information is transferred.

For the user, this reduces the keystrokes required on the Media recipient or the data transmission device and the other Communication to a request center, for example, to a minimum. As Data transmission device is preferably a cell phone or a Transmitter block used. The request center number to dial can be preset.

The user is identified by the transmitted telephone number or via the Identification number, e.g. B. using a keyboard or a key card in the Media terminal was entered, for example by the request center identified. The associated user data, such as address, etc. are stored there. The Identification via the telephone number or PIN number or the key card increased also the security of the system.

Through the interaction of the media receiver with a transmission unit, a compact system provided, which is easy to use and structurally is a simple solution.

Further advantageous embodiments of the present invention are the subject of Dependent claims.

A request center is preferably provided, which here with the Sending unit for requesting a product associated with a code word and / or Service is selected, further processing can be decentralized  concentrated in the request center, d. H. for example that Assign and order the goods and / or service.

For security reasons, it is advantageous if together with at least one received code word also the identification of the user to the request center, is transmitted in particular via the transmission unit.

By the method step that user-related data in the storage element can be saved, a purchasing behavior geared towards the individual user or listening behavior of broadcasts are specified, with the particular on the Needs of the user can be met.

In addition, it is advantageously possible due to the storage of user-related data in the storage element by appropriate selection to be able to assign different user profiles to different users.

According to claim 7, a continuous reception of code words for Transmissions from various stations provided, the others received Code words are compared with the at least one stored code word and by selecting and playing a broadcast when the receiving codeword of the Sender matches with a stored code word, that is achieved received program is adapted to the taste of the user. So he has to Users only define the desired broadcast contributions.

The fact that the code word of a currently playing broadcasting contribution in one Buffer is stored, the user is given the opportunity to to query the temporarily stored code words at a later point in time. By further storage of the code word in a memory element if, for example a memory button is pressed, it is achieved that a permanent permanent query of the stored code words is enabled. It is also an advantage if the Code words by entering them in a keyboard, which are temporarily stored, for example or finally saved, is another possibility for the user to influence available.  

Due to the advantageous measure, priorities for newly stored code words or for enter preferred code words and a partially automatic order of preferred codewords is achieved that the user both for requesting Goods and / or services as well as the selection of broadcasting contributions Preferences provided. It is therefore possible to withdraw from the offer of Broadcasts of the multitude of broadcasters reproducing the best broadcasts to prefer.

Is a chip card or smart card or a SIM card as a storage element used, it is possible that by calling up the respective card Users can be provided with their corresponding stored code words can, with the cards additionally containing the respective user-related data can.

Is also in the media receiver a recording device for the Storage element or provided for the cards, so there is the possibility of simple exchange or replacement of the cards the respective user-related data or to be able to offer and access code words for the media recipient.

It has also proven to be particularly advantageous if the So-called ISRC code is used for broadcasting contributions and in particular as Transmitting unit, a mobile radio device coupled to the media receiver, preferably Cell phone that is used. The media receiver device can as shown at the beginning preferably a radio, preferably a car radio.

It has also turned out to be advantageous that the transmission of the code words for the broadcaster has the advantage that through the constant change of channels Listener caused a change in the received transmission power of the music / film taste the listener or television viewer determines and the program is adjusted accordingly can be. In addition, it is possible to determine certain by playing suitable broadcasts Addressing target groups briefly and subsequent advertising contributions in the broadcast to place specifically.  

The design of the media receiver is preferably by an appropriate Programming of the control unit implemented. It is advantageous if a second Memory for temporarily storing broadcasts is provided. The control unit should then be used to temporarily store a transmission contribution in the second memory be formed when a current broadcast of another station is reproduced becomes. Then the control unit should play the temporarily stored broadcast contribution, as soon as the current broadcast has ended. This can be a new preferred Transmission contribution are buffered and a currently selected transmission contribution is played to the end become. Thus, a continuous reproduction of the individual is advantageous Broadcast contributions possible, but also based on the number of saved codes is dependent. The second memory is advantageously a "first in, first out" memory.

It is hereby proposed, in addition, coding for the individual Send out broadcasts. This can e.g. B. already defined code words for Song titles, such as B. ISRC codes, or other newly defined codes. By doing this Coding with a stored list of codings of preferred broadcasts is compared, the received program to the taste of the user be adjusted. To do this, the user only has to send the desired broadcasts define.

To store code words from preferred transmitters, the code word becomes one Played broadcasts temporarily and by confirming a Memory key stored in the first memory. The code words are generally editable, manually electronically programmable, erasable and expandable. There should be one too Priority entered for the newly saved code words and the saved list of Code words can be sorted according to priorities. So it is possible from the Offering broadcasts of the variety of broadcasters playing the best To prefer broadcasts.

Sending out the code words also has the advantage for the broadcaster that about the change in the listener caused by the constant change of channels received transmission power of the music / film taste of the listener or television viewer  determined and the program can be adapted accordingly. At the same time Coupling an advertising contribution with a transmission contribution can be done at the same time. It is also possible to target certain target groups by playing suitable broadcasts to address them briefly and specifically target the following advertising contributions to the broadcast place.

The media receiver has an input unit, a in a conventionally known manner Control unit, and a first receiving module for receiving a selected one Transmitter. The receiver preferably has one for carrying out the method second receive module and a memory for storing code words for preferred broadcasts. The input unit and the control unit are advantageously for storing code words of a transmission contribution in the Memory formed, the second receive module is for continuous reception of codewords of the broadcasting contributions of various broadcasters and the Control unit is for comparing those received by the second receiving module Codewords with the codewords stored in the memory and for selecting the certain transmitter formed on the first receive module when the code words to match.

This configuration of the receiving unit is achieved by programming the Control unit realized. In particular, the second receive module is activated in such a way that that by constantly changing the reception frequency, the transmitters continuously be scanned.

A second memory should be provided for the temporary storage of broadcast contributions and the control unit for temporarily storing a transmission contribution in the second memory be formed when a current broadcast of another station is reproduced becomes. Then the control unit plays the temporarily stored broadcast as soon as the current broadcast has ended.

This means that a new preferred broadcast contribution can be buffered and one currently selected broadcast will also be played to the end. So it is continuous  Playback possible, but this also depends on the number of stored code words is.

Advantageous refinements of the inventions are described below with reference to attached drawings explained in more detail:

Show it:

Fig. 1 shows an overview of the different system components in accordance with a first embodiment;

Fig. 2 is a block diagram concerning the method for requesting of goods and / or services of play items;

Fig. 3 is a block diagram of a media receiver for selecting transmission contributions from different transmitters;

Fig. 4 is a flowchart of the method according to the application;

FIG. 5 shows a further flow diagram of the method according to the application according to FIG. 4;

FIG. 6 shows a detailed method for selecting transmission contributions according to FIG. 1;

FIG. 7 shows a flow chart for requesting goods and / services according to FIG. 1.

In Fig. 1, a media receiver 1 is provided, which is able to accept a chip card 3 in a corresponding receiving device, which is inserted into the media receiver 1 by the user B, for example. The media receiver 1 is designed in such a way that broadcast contributions, for example with ISRC code, which may also contain advertising contributions, can be received by a DAB provider. The transmission unit integrated in the media receiver 1 , possibly with GSM modules, transmits to a request center 5 corresponding information or data, ie coding and / or user-related data, of selected goods and / or services, the request center 7 being the user 5 sends the requested goods and / or services to the user. In this embodiment, the media receiver 1 is a conventional car radio which, with a corresponding display, represents the respective code words or corresponding identifiers for the code words. In addition to the conventional radio characteristics, an actuation key for activating the method for selecting broadcast contributions and a further activation key for requesting goods and / or services are provided.

Fig. 2 shows a car radio 11 as a media receiver that receives 12 program items via an antenna. The car radio 11 has a control unit which, among other things, extracts code words 13 for the received transmission contributions in a known manner. These code words 13 can e.g. B. ISRC codes for pieces of music or otherwise newly defined codes. A request button 14 is provided on the car radio 11 in order to select a request center 15 via a mobile telephone 16 . The car radio 11 has a locking function which can be canceled by entering a secret number or key card. The secret number or key card number is transmitted together with the code word via the mobile phone 16 to the request center 15 when the request button 14 has been actuated. Likewise, a separate identification number can also be entered on the car radio 11 or the mobile telephone 16 .

The user data associated with the identification of the user are stored in a database 17 in the request center 15 . In addition, the request center has a goods database 18 in which the assignment of the code words to the goods and services 19 to be delivered are stored. This can e.g. B. Compact discs (CDs), which contain a music track just received by user B. It should be noted that music tracks each have their own ISRC code. Information brochures about the broadcasts received and all other goods and services can also be requested. Furthermore, the request button 14 and the transmitted code words can be used to carry out statistical surveys such. B. listener profiles or advertising success controls. The generated data can be used for any further advertising activity.

The requested goods 19 are preferably sent either directly to the user B via the telephone connection or via the shipping route TV.

FIG. 3 shows a block diagram of a media receiver or receiving device for selectively receiving and reproducing selected transmission contributions from various transmitters. The media receiver has a first receiving module 21 with an amplifier 22 and a loudspeaker system 23 for receiving and playing back a selected transmitter. A second receiving module 24 is provided for searching or scanning a multiplicity of transmitters which can be received with a specific field strength. The first and second reception modules 21 and 24 are controlled by a control unit 25 , which is used, among other things, to select transmission frequencies. The control unit 25 can be operated by the user through an input unit 26 . A memory 27 is provided for storing codes for preferred transmission contributions. A coding of a transmission contribution can be stored in the memory 27 by the input unit 26 and the control unit 25 . The control unit 25 also serves to compare the coding received by the second reception module 24 with the codes stored in the memory 27 and to select the particular transmitter on the first reception module 21 if the codes match.

It is essential for the method and the receiving device that the broadcasters send out a corresponding coding for each broadcasting contribution, ie for each piece of music, word contribution, traffic radio, comedy contribution etc. These codes 25 can, for. B. be defined code words that are also used for other purposes and are already standardized, z. B. for GEMA registration of copyrighted works.

When a new car radio is put into operation, the handset presses during the Broadcast a broadcast contribution of a selected station a memory button, whereby a corresponding coding for the broadcast contribution is stored. Over time the memory fills up to a maximum number of encodings. The Memory content should be deleted in whole or individually at any time in a known manner can be changed. For this purpose, an appropriate input device with the  Memory for manual input of codes can be provided. It can also be one Interface between the memory and a compact disc player or a other playback device can be provided so that an encoding of a song title can also be saved or adopted if the song title has not yet been heard was and could not yet be saved. The coding can be on the Display can be reproduced as a code or as equivalent text.

When the procedure is activated, the set transmitter remains active for the time being. The second receiving module 24 is designed as a frequency scanner and searches or scans all transmitters to be received with a specific field strength. Here, it is checked whether a coding sent at this time corresponds to a preferred coding that is stored in the list in the memory 27 . The coding sent out should occur before or at least simultaneously with the transmission of the associated broadcasting contribution. Time information can also be sent, which indicates the start of the broadcast. If a correspondence between the codes has been determined, the first reception module 21 is switched over to the found transmitter and the preferred transmission contribution is played. However, if a match has been found while a selected transmission contribution is already running, the transmitter of the first reception module 21 is not changed, but the transmission contribution is recorded in a second memory FIFO. The second memory FIFO is either played after the selected transmission contribution has ended or after the selected transmission contribution no further coded and preferred transmission contribution follows on one of the transmitters.

The coding is advantageously in several parts and consists of information on the Topic of the broadcast, the group (music group) and / or the song title. 10 more useful information is also conceivable.

The function of the receiving device and the process sequence is illustrated by the flow diagrams shown in FIGS . 4 and 5.

With the second reception module 24 , the codes of the transmission contributions are received continuously (a.) And compared with selected codes (b.), Which are stored in a memory 27 . As soon as there is a match between the received coding and the selected coding, the transmitter is selected by setting the reception frequency on the first reception module 21 and played with the loudspeaker system 23 . If the broadcasts are offered on different channels, the problem of overlapping the broadcasts arises. Therefore, in FIG. 5 is a flowchart of the method is shown in which the program items are cached.

After a transmitter has been selected (step c), it is received by the second receiving device 24 and temporarily stored in a first in-first out (FIFO) memory 28 (step d). As soon as the current broadcast contribution has ended, the selected broadcast contribution is read out of the FIFO memory 28 and played with the loudspeaker system 23 . Otherwise, the current preferred transmission contribution is either read out via the FIFO memory 28 or received by the first reception module 21 and played with the loudspeaker system 23 , while in parallel the FIFO memory 28 is filled with the new selected transmission contribution.

FIG. 6 shows how the method for requesting goods and / or services from broadcasting contributions takes place, for example, using a car radio as a media receiver according to a second embodiment. The starting point is, for example, the switched on car radio, which is located in a radio mode 31 . By pressing an actuation button, the radio mode changes to the online radio shopping mode (ORS mode) and the respective goods and / or services are possibly displayed with the assigned identifiers in accordance with the stored code words. If the user agrees with the displayed data or goods and / or services, he confirms the purchase of the displayed goods. If another actuation button is pressed for a longer period of time, the car radio changes from radio mode to ORS purchase list mode. Starting from this mode, the user has the option of either returning to radio mode by pressing the radio button or selecting a product from the purchase list, or of looking at the purchase list by searching up and down or also by calling up another page to view the purchase list. After selecting a product or service, you can either go back to searching the list or delete the title with a special button. There is also the option of changing the quantity of the goods, the new quantity of the goods being displayed and possibly going back to the ORS purchase list mode.

The so-called radio DJ mode is shown in FIG . Starting from the radio mode, there is still the possibility of entering the memory mode by pressing a corresponding key. If, on the other hand, the actuation key is held for a longer period of time, the display mode is changed, from which the radio key is used to switch to radio mode, or the title is selected from the list of advertisements, or the individual entries or titles, which contain the code words of the broadcasts are displayed. After selecting the appropriate title, there is then the option of deleting the title or moving the title to another location according to a priority, and then returning to the general display mode.

Claims (25)

1. A method for requesting goods and / or services from broadcasts and for selecting broadcasts with a media recipient, which comprises the steps:

• a) providing a media receiver with a transmission unit,
• b) the media receiver receives a broadcast contribution linked to a code word, and
• c) storing the code word in a storage element of the media receiver.

2. The method of claim 1, further comprising the step of:

• a) Selecting a request center with the sending unit to request a product and / or service assigned to a received code word.

3. The method according to claim 2, which comprises the further step:

• a) transmitting at least one received code word and an identification of the user to the request center.

4. The method according to claim 2, which comprises the further step:

• a) Transfer at least one identifier for the goods or services and an identification of the user to the request center.

5. The method according to any one of claims 1 to 4, further comprising the step

• a) storing user-related data in the storage element.

6. The method according to any one of claims 1 to 4, further comprising the step of:

• a) Storage of identifications and user data in the request center

7. The method according to any one of claims 1 to 6, further comprising the step of:

• 1. b ') continuous reception of code words for broadcasting contributions from different transmitters
• 2. b ") comparing the further received code words with the at least one stored code word, and
• 3. b ''') Select and play a broadcast if the received codeword of the broadcast corresponds to a stored codeword.

8. The method according to any one of claims 1 to 7, which comprises the step:

• 1. c ') storing the code word of a currently playing broadcast in a buffer and
• 2. d ') storing the code word in the memory element when a memory key is pressed,

preferably by typing on a keyboard. 9. The method according to any one of claims 1 to 9, which comprises the step:

• - Enter a priority for the preferred code words
• - Ordering the preferred code words according to the priorities when a new code word is saved.

10. The method according to any one of claims 1 to 9, wherein a chip as a memory element Card or SIM card is used. 11. The method according to any one of claims 1 to 10, wherein as a media receiver Radio device, preferably a car radio, is used. 12. The method according to any one of claims 1 to 12, wherein as a transmission unit with the Media receiver coupled mobile device, preferably cell phone, used becomes. 13. The method according to any one of claims 1 to 12, wherein the code word is the ISRC code of the broadcast amounts is used. 14. An apparatus for requesting goods and / or services from broadcasting contributions and for selecting broadcasting contributions, in particular for carrying out the method according to one of claims 1 to 13, which comprises:
a media receiver provided with a transmission unit for receiving at least one code word linked to the transmission contributions
a storage element for the media receiver
a control unit for controlling the storage element 15. The apparatus of claim 14, wherein a requesting means for requesting Goods and / or services is provided, which with a Request center is connected via the transmission unit. 16. The apparatus of claim 14, wherein the media receiver continuously Receives codewords of the transmission contributions from different transmitters, preferably with a further receive module, the control unit the further received code words with the at least one in the memory element stored code word compares.   17. The apparatus of claim 16, wherein the media receiver is another Contains memory for temporarily storing broadcasts. 18. The apparatus of claim 17, wherein the further memory is a "first in first Out "memory is. 19. Device according to one of claims 14 to 18, wherein in the memory element at least one code word and user-related data are stored. 20. Device according to one of claims 14 to 19, wherein the storage element Is a chip card or SIM card. 21. Device according to one of claims 14 to 20, wherein in the media receiver a receiving device for the storage element is provided. 22. The device according to any one of claims 14 to 21, wherein the media receiver Radio, preferably a car radio. 23. The device according to any one of claims 14 to 22, wherein the transmission unit with the mobile radio is coupled to the media receiver, preferably a cell phone. 24. Device according to one of claims 14 to 23, wherein the code word is the ISRC Code of the transmission amounts is used. 25. Media receiver for receiving code word linked Transmission contribution consisting of a storage element, a transmission unit for Implementation of the method according to one of claims 1 to 13 and / or Use in the device according to one of claims 14 to 24.