DE10049342A1 - Broadcasting acoustic acquisition in radio transmissions, or loudspeaker messages in shops, etc. - Google Patents

Abstract

Signals, corresp. to acoustic acquisition, are linked in a telephone coupling channel (3,6-8,3) chosen by one telephone subscriber, to another telephone subscriber of a network (N3) in a time interval from the end of selection to the end of the connection of at least one subscriber.Pref. during the linking of the signals, corresp. to the acoustic acquisition, the telephone coupling channel is interrupted. During the signal linking the telephone coupling channel is operated in a damped manner, as far as the information transmission between subscribers is concerned.

Description

The invention relates to a method for distributing acoustic advertising.

It is generally known to activate acoustic advertising in radio broadcasts or spread in the form of loudspeaker announcements, for example in wholesale stores and Self-service shops.

It is also known in the connection between a telephone subscriber and one Show music and / or spoken information on the phone.

Acoustic advertising in radio broadcasts and loudspeaker announcements as acousti advertisements sometimes encounter low or reduced noise Listener attention. Spoken information, which in telephone Waiting loops are of course not heard, when the queue is not in use, it is an immediate connection comes between a caller and a call recipient.

The invention is intended to provide a method for distributing acoustic advertising be designed so that people who are in a state of special attention be addressed reliably.

This object is achieved in that the acoustic advertising corresponding signals in a remote selected by a telephone subscriber Voice connection channel of a network to another telephone subscriber be coupled, in at least a period of time from the end the electoral process until at least one of the connections is terminated Telephone subscriber to the network concerned.  

Advantageous embodiments of this method are the subject of the attached Claim 1 subordinate claims, the content of which is expressly intended for loading part of the description is made without the wording at this point derholen.

Below are some embodiments with reference to the accompanying one Drawing explained in more detail. Show it

Figure 1 is a schematic, greatly simplified and drawn as a block diagram sketch of a system for performing the method of the type specified here. and

FIG. 2 shows an embodiment of part of the system according to FIG. 1.

In Fig. 1, two mobile handsets with 1 and 2 are referred to, it being operated in the presently illustrated example, the handset 1 from a caller while the handset will call served by a receiver 2.

It goes without saying that the method specified here is of course not limited to Telephone traffic over cellular networks is limited, but also long distance speech traffic over permanently installed networks of all kinds concerns.

The caller operating the handset 1 can select this for his intercommunication with the handset 2 of the call recipient by entering an appropriate identification number of a particular network, ie either the network N1, the network N2 or the network N3.

While the networks N1 and N2 are equipped with billing devices in order to be able to bill depending on the consumption of charge units for the telephone traffic between the telephone subscribers, the network N3 is a network offering the telephone subscribers free of charge the remote communication. A caller who selects the network N3 is informed or is informed by a prediction unit 3 of the network N3 that the network N3 therefore offers him a free telephone connection to a call recipient, because at least in a period of time from that Termination of the dialing process until at least one of the relevant subscriber to the network N3 acoustic advertising is terminated. The costs of the telephone connections provided by the network N3 are billed to the advertisers, companies, associations, institutions and the like.

If the prediction of the prediction unit 3 has ended, this is reported via a signal line 4 to a control unit 5 , which controls a dialing switching unit 6 and insertion devices 7 and 8 .

It can be seen that the network N3, insofar as it establishes a telephone connection between the handsets 1 and 2 , can be symmetrical, since, in contrast to the case explained here in which the handset 1 is operated by a caller, the handset 2 can also be the one can, which is actuated by a caller for establishing a telephone connection to the handset 1 .

According to one embodiment, the dialing switching unit 6 can keep the telephone connection interrupted for a certain period of time from the end of the dialing process on the handset 1 to the end of the telephone connection. During this time, the fade-in device 7 fades in an acoustic advertising on the handset 1 facing the side of the network into the telephone connection channel, so that the acoustic advertising can be perceived by the caller on the handset 1 . If the fade-in device 8 is also operated when the telephone connection is interrupted, the called party also hears acoustic advertising, preferably the same acoustic advertising as the caller, with the advantageous side effect that, after the telephone connection has been restored between the participants, the advertising can be a short conversation piece, which is the effect intensified.

According to another embodiment, the interruption of the telephone connection channel made by the dial-up connection unit 6 can also be carried out, for example, in the middle region of a presumed total time of the telephone connection. In order not to surprise the subscribers with the interruption, 7 and 8 pre-announcement signal tones can be faded in before the interruption by the insertion devices.

According to yet another embodiment, the dial-up connection unit 6 can also be designed such that it does not completely interrupt the telephone connection, but only reduces an amplification level, in such a way that the acoustic advertising by the insertion devices 7 and / or 8 at a reduced volume level for the conversation between is shown to the telephone subscribers. In this embodiment, both participants in turn can perceive the acoustic advertising on the telephone connection.

Practically, after the dialing process has ended, the calling telephone subscriber and before the connection is set up, the following announcement text can be heard alone for the calling telephone subscriber and by the fade-in device 7 :
"Hello dear caller, welcome to XYZ. This call is free of charge. Your connection is now established, stay tuned..."

Introduced by a signal tone or gong, an acoustic commercial is then displayed. This acoustic commercial is, for example using the Einblendvor devices 7 and 8 , audibly displayed for both the caller and the called telephony subscriber without the connection between the telephony subscribers is already established.

Then the advertisement is completed by the following text announcement:
"We thank you for your attention and connect you now with your discussion partner. Please speak after the signal tone".

This is followed by the signal tone or another gong and the conversation between the telephone subscriber can take its course.

If an acoustic advertisement is displayed during the connection or during the conversation between the telephone subscribers, this is announced by a signal tone or gong and initiated, for example, by the display of the following text:
"Hello, dear participants, let's move on. We ask for your attention shortly."

Then, separated from the advertising by beep or gong, there is a text announcement about the following content:
"This call via XYZ is free of charge. You will be connected to your subscriber again after the signal tone".

After the beep or gong that follows, the call can be made between the long distance speakers are continued.

A possible embodiment of the control unit 5 is shown in FIG. 2. According to this embodiment, this control unit 5 contains a selection and time control device 9 , which is connected via a line 10 to the dialing switching unit 6 and determines the time period within which acoustic advertising is to be displayed in the telephone connection channel. Via lines 11 and 12 , which establish signal connections to the fade-in devices 7 and 8 , signals corresponding to the acoustic advertising reach the fade-in devices and are faded in there into the telephone connection channel during the selected time periods.

Advertising texts, possibly with music, are available in memories W1, W2 and W3. The selection and time control device 9 can call up advertisements from the memories W1, W2 and W3, the frequency and duration being registered in a counting and computing unit 13 . The records of the counting and billing unit, which can also register caller numbers and numbers of the called parties, can be used as a basis for billing with the advertiser or for their information, insofar as this is permissible.

According to an advantageous feature, the announcement units 3 can be designed in such a way that they detect the caller address and possibly also the address of the called party. Depending on the detection result, the selection and time control device 9 , to which the detection result is communicated via a general memory 14 , can either retrieve advertisements from the memory W1 or advertisements from the memory W2 or advertisements from the memory W3 and to the display devices 7 and 8 submit. In this way it is possible, for example, to serve a German-speaking caller with German-language acoustic advertising, while a caller from a foreign-speaking country is served with a corresponding foreign-language acoustic advertisement. The same applies to dialects. Furthermore, it is possible with this design to fade in the acoustic device 7 in the display of advertising in one language, while when the connection of the telephone connection channel is broken in the dialing switching unit 6, a display in another language is shown by the insertion device 8 . Of course, this procedure is then not used if the acoustic advertising is displayed with only a damped connection via the dialing switching unit 6 and is perceived by both telephone subscribers.

It should be mentioned that the general memory 14 , which is connected to the prediction units 3 via the signal line 4 , can also keep the prediction texts stored, which are brought to the attention of the calling telephone subscriber by the prediction units 3 .

If the telephone network is an videophone network, which is not only used for acu signals corresponding to the content, but also optical information appropriate signals are transmitted, so according to an advantageous development parallel to the signals corresponding to the acoustic advertising, also an optical one Advertising signals corresponding to parts of the picture display device of the telephone subscriber merapparate transmit and generate advertising video spots there, in particular the acoustic advertising information are assigned.

Claims (10)

1. A method of distributing acoustic advertising, characterized in that the acoustic advertising corresponding signals in a telephone connection channel selected by a subscriber ( 3 , 7 , 6 , 8 , 3 ) of a network (N3) to another subscriber during at least a period of time Time from the end of the election process to the termination of the connection of at least one of the relevant telephone subscribers to the network (N3) concerned. 2. The method according to claim 1, characterized in that during the coupling development of the signals of the telephone connection corresponding to the acoustic advertising channel is interrupted. 3. The method according to claim 1, characterized in that during the coupling the signals of the telephone conversation corresponding to the acoustic advertising dungskanal regarding the transmission of information between the telephone part is operated in a subdued manner. 4. The method according to any one of claims 1 to 3, characterized in that before the time period of the coupling of those corresponding to acoustic advertising Signals are coupled into the communication channel pre-announcement signals be pelt. 5. The method according to any one of claims 1 to 4, characterized in that before correspond to a period of the coupling of acoustic advertising the signals in the remote communication channel signals corresponding to a pre announcement can be coupled.   6. The method according to claim 5, characterized in that the coupling of the Prediction in the period from the end of the dialing process of the calling Telephone subscriber until the connection to the called party is established Telephone subscriber takes place. 7. The method according to any one of claims 1 to 6, characterized in that in Storage means ent a variety of different acoustic advertising ent speaking signal sets are available and that a selection of individual Signal sets for coupling into the telephone connection channel depending on caller addresses and / or call recipients detected by detector means addresses are done. 8. The method according to any one of claims 1 to 7, characterized in that the Number and / or the duration of ad impressions detected and counted and accounting unit is stored. 9. The method according to any one of claims 1 to 8, characterized in that in the network concerned no facilities for counting of the telephone subscribers tern unit to be calculated. 10. The method according to any one of claims 1 to 9, characterized in that at a selectable telephone connection in parallel to the video telephone network signals corresponding to acoustic advertising, including optical advertising corresponding signals to parts of the picture display device of the telephone subscriber devices are transmitted and generate advertising video spots there.