CN1917463A - Method for associating user information based on user's operating characters - Google Patents

Abstract

The present invention relates to a method for associating user information based on user operation characteristics, which is characterized in that it includes the following steps: Step 1, when the application server receives blog log data or user access information, stores the blog log data or user access information; In step 2, the application server performs intelligent processing on the blog log data or user access information; in step 3, the application server selects user information for association according to the result of the intelligent processing. The present invention can not only summarize and classify user blogs, but also associate similar blogs; it can also establish user associations between users who follow a specific blog, including bloggers, bloggers, and bloggers. ; And provide instant chat interface for online users, support group chat and one-on-one chat. Therefore, on the basis of this association, the strength of the connection can be better enhanced and the stickiness of the community can be increased.

Description

Method of associating user information based on user operation characteristics

technical field

The invention relates to a method for associating user information based on user operation characteristics, in particular to a method for associating user information based on user operation characteristics in blog business or social network.

Background technique

With the development of Internet culture, blog business has appeared now. This blog business is a convenient way to publish personal information. Personal information can be published and posted in the form of online publishing. According to different user groups or personal Classify the types of information, and gradually become another main medium for receiving information in people's lives.

With the development of mobile technology and the popularity of camera phones, this kind of blogging business has also developed a mobile blogging business. This kind of mobile blogging business is to shoot the content through the user's mobile phone, attach the corresponding text, and then publish it. and posting, in order to communicate with users who browse the blog and establish a deeper connection, thus providing technology, space and WYSIWYG services for the extension of personalized mobile networks using mobile phones as carriers.

Mobile blogs can provide mobile phone users with services such as self-writing logs, browsing other people's logs, and searching logs, so that users can write, record, and post various forms of content including text, pictures, and videos with the help of mobile phones. Information, which has brought about tremendous changes in the way information is acquired, delivered, browsed and fed back.

Another concept and technology has also been accepted by people with the rise of the blog business, that is, social networking, whose purpose is to connect real individuals in the network through the power of the Internet, and find out the relationship between people by means of data processing and retrieval. The nodes in the network connect the network together to form a honeycomb-like network structure. Users can build their own reliable private interpersonal network through this social network. Obviously, a community in the form of this social network can greatly enhance the viscosity of the system, and will also generate some network effects to stimulate the growth of the community. Combining blogs with social networks can enable people to establish trust connections based on common interests and realize humanized communication through blogs.

However, the combination of these two technologies at this stage is still a loose coupling method, the association between the two is realized through the user identity (digital ID), and the same user is relatively independent in the two systems. For social networks, personal resume-style information is usually used as the basis for establishing connections, and then the association between social network users is realized through the matching of personal information characteristics and moderate data mining. This loosely coupled approach has certain shortcomings:

1. Static information in the form of a personal resume may not fully reflect the real characteristics and interests of the user, and has great limitations; the information stored in the social network may be incomplete or outdated, for example: it reflects the user When I was a student, my interest was "video games", but the user is actually very interested in traveling and reading, but since these are not reflected in the personal information, it is difficult to extract the accurate characteristics of the corresponding user through the current social network. So also Unable to provide corresponding associations to the blog system;

2. Although the social network adopts the real-name system, it is difficult to verify the authenticity of the user's personal information;

3. Communication on social networks is somewhat deceptive.

In this case, if the user's characteristics independently analyzed by the social network system are directly submitted to the blog system, it will not be able to meet the real interest characteristics of blog users. So it can only be said that this coupling is loosely coupled. The blog system of the patent of the present invention itself integrates the functions of the social network system, adding the analysis of the operation characteristics of blog users to establish the relationship between users, so that the two systems can be more closely integrated, so it can be called tight coupling .

Contents of the invention

The purpose of the present invention is to address the defects of existing blogs and social networks, and propose a method for associating user information based on user operation characteristics, which can filter and aggregate user characteristics based on user psychological characteristics and usage habits, and based on these User characteristics are used as the basis for user association, and the connection between users is enhanced through recommendations and other methods.

In order to achieve the above object, the present invention provides a method for associating user information based on user operation characteristics, including the following steps:

Step 1, when the application server receives blog log data or user access information, stores the blog log data or user access information;

Step 2, the application server intelligently processes the blog log data or user access information;

Step 3, the application server selects user information for association according to the intelligently processed result.

In the above technical solution, when the application server receives the blog log data, the step 2 is specifically:

Step 21, the application server extracts keywords in the blog log data;

Step 22, the application server performs feature classification according to the keywords.

The step 22 may also be specifically: the application server performs feature classification according to the frequency of occurrence of the keyword. At this time, the step 3 may be further specifically: the application server associates user information according to blog log data with the same or similar characteristics.

In the above solution, the step 1 may specifically be: when the application server receives user access data, the application server records the blog page information including the number of times the blog page is loaded and the session time in the database.

On this basis, the step 2 is specifically:

Step 21', the application server judges whether the blog page receives reply information, if yes, record the blog page information including the reply information in the database, otherwise execute step 22';

Step 22', the application server calculates the attention degree according to the blog page information stored in the database.

The step 3 may specifically be: the application server associates the blog page information whose attention degree exceeds a preset threshold with the corresponding blog page.

When the application server receives the user access data, the step 2 specifically includes: the application server sorts the information of the users who have a session connection with the blog page according to the attention degree according to the user access data. At this time, the step 3 may be further specifically: the application server associates the sorted online user information with the blog page, and returns it to the terminal device. After the step 3, the method further includes: after the terminal device receives the associated online user connection instruction, sending the connection instruction to the application server, and the application server establishes an instant messaging connection.

Based on the above technical solution, the present invention can not only summarize and classify user blogs, but also associate similar blogs; it can also establish user associations between users who follow a specific blog, including bloggers and bloggers, and Association between bloggers; and provide instant chat interface for online users, support group chat and one-on-one chat. Therefore, on the basis of this association, the strength of the connection can be better enhanced and the stickiness of the community can be increased.

The technical solutions of the present invention will be described in further detail below with reference to the accompanying drawings and embodiments.

Description of drawings

FIG. 1 is a schematic diagram of an application scenario of a method for associating user information based on user operation characteristics in the present invention.

FIG. 2 is a schematic flowchart of a method for associating user information based on user operation characteristics in the present invention.

FIG. 3 is a schematic flowchart of Embodiment 1 of a method for associating user information based on user operation characteristics in the present invention.

FIG. 4 is a schematic flowchart of Embodiment 2 of the method for associating user information based on user operation characteristics in the present invention.

FIG. 5 is a schematic flowchart of Embodiment 3 of the method for associating user information based on user operation characteristics in the present invention.

Detailed ways

The invention integrates the functions of the social network system, and further adds the analysis of blog user operations to establish the association between users, so that the two systems can be more closely integrated, presenting a tightly coupled mode.

The present invention is mainly applied in the following scenarios. As shown in FIG. 1, the terminal device can be a mobile terminal 1 or a computer terminal 1', and the blog page information can be obtained by browsing a WEB page or a WAP page. Terminal 1 returns data or page loading request to WAP gateway 2 or SMS gateway 2' (Internet Short Message Gateway, referred to as ISMG), and WAP gateway 2 or SMS gateway 2' will transmit the data or page loading request through WAP portal server 3. to the application server 4; or the computer terminal 1' transparently transmits the page loading request or data to the application server 4 through the WWW portal server 3' through the Internet. After the application server 4 receives the data or page loading request, it will perform corresponding intelligent processing and return the result to the terminal device.

Based on the above application scenario, the present invention provides a method for associating user information based on user operation characteristics, as shown in Figure 2, which is a schematic flowchart of the method for associating user information based on user operation characteristics in the present invention, including the following steps :

Step 101, when the application server receives blog log data or user access information, store the blog log data or user access information;

Step 102, the application server intelligently processes the blog log data or user access information;

Step 103, the application server selects user information for association according to the result after intelligent processing.

In the above process, it involves the processing method when the user directly submits the blog log data and the user browses the blog page, which will be specifically described by the following embodiments.

Embodiment one

As shown in FIG. 3 , it is a schematic flowchart of Embodiment 1 of the method for associating user information based on user operation characteristics in the present invention. For management-level users who have blog control rights, they usually have the authority to write blog logs. After writing blog logs through terminal devices, they can submit them to the application server on the network side, specifically including the following steps:

Step 201, the terminal device receives blog log data, and sends the blog log data to the application server;

Step 202, the application server records the blog log data in the database;

Step 203, the application server extracts the keywords in the blog log data and performs feature classification. The classification method can be based on the feature classification of keywords with high frequency. This method can often obtain the type of article from the blog log. For example, in sports blog logs, some sports terms usually appear more frequently. If it is a tennis commentary article, there may be more names of famous players and tennis terms (such as: unforced error, passing ball, serve Internet access, etc.); in addition to using keywords for feature classification, feature classification can also be performed according to the categories set by the user;

In step 204, the application server correlates multiple blog logs in its database, usually calculating the degree of correlation between blog log data, and correlating user information according to the same or similar blog log data, for example: a blog with a high degree of correlation Sports blogs can associate blog users together; medical blogs can also be associated if they are highly related;

Step 205, the application server adds the blog log link or the user ID of the blog user most relevant to the blog content to the management page or browsing page of the blog, and the management level user of the blog can choose whether to establish friendship with other blog users .

When blog users establish friend relationships in this way, because their preferences and habits have a certain similarity, the barriers in communication usually become smaller and smoother, so that the contact between blog users is also strengthened to a certain extent. enhanced.

Embodiment two

As shown in FIG. 4 , it is a schematic flowchart of Embodiment 2 of the method for associating user information based on user operation characteristics in the present invention. In addition to increasing the connection between blog users, the present invention also attempts to establish a stronger connection between the user who browses the blog and the manager of the blog. When the user browses the blog page, this embodiment starts to execute:

Step 301, when the user loads a blog page, the terminal device receives an instruction to load the blog page, and sends user access information to the application server, such user access information includes the number of times the blog page is loaded and the session time;

Step 302, the application server records blog page information including the number of times the blog page is loaded and the session time in the database;

Step 303, at this moment, the application server judges whether the blog page has received a reply message from the viewer to leave a message or publish a comment, if yes, execute step 304, otherwise execute step 305;

Step 304, the application server also records the user access information including reply information in the database;

Step 305, the application server calculates the degree of attention according to the user's access information (for example: the number of loading times, the number of comments or the session time, etc.). Number of times*0.3+number of comments*0.4+(session time/300s)*0.3), other calculation methods can also be used;

Step 306, when a certain degree of attention is reached, the application server can recommend users with high attention to become friends by adding links to users with high attention in the blog page or by sending messages to the blog manager, or establish a ranking of attention, blog management Users can choose to establish friendship associations.

Embodiment three

As shown in FIG. 5 , it is a schematic flowchart of Embodiment 3 of the method for associating user information based on user operation characteristics in the present invention. The network side can provide a list of online users for blog users and users who browse the same page to realize direct instant messaging services, so that they can establish contact directly and conveniently, specifically including the following steps:

Step 401, when the user loads a blog page, the terminal device receives an instruction to load the blog page, and sends the user access information to the application server;

Step 402, the log server sorts the information of the users who establish a session connection with the blog page according to the instruction of loading the blog page;

Step 403, the application server associates the sorted online user information with the blog page, and returns it to the terminal device;

Step 404: After receiving the connection instruction from the associated online user, the terminal device sends the connection instruction to the application server, and the application server establishes an instant messaging connection.

Since users who jointly browse a blog page on a certain topic often have similar hobbies, instant messaging on this basis can quickly and directly establish a relationship, and discuss topics related to this blog page, thereby enhancing blog user interaction. Between and between browsers.

The above three embodiments include situations between blog users, between blog managers and viewers, and between viewers. The present invention can reduce communication barriers and increase conversation topics, thereby strengthening the relationship between users. , and also improved the system stickiness of the community.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present invention and not to limit them; although the present invention has been described in detail with reference to the preferred embodiments, those of ordinary skill in the art should understand that: the present invention can still be Modifications to the specific implementation of the invention or equivalent replacement of some technical features; without departing from the spirit of the technical solution of the present invention, should be included in the scope of the technical solution claimed in the present invention.

Claims (10)

1. A method for associating user information based on user operation characteristics, comprising the following steps: Step 1, when the application server receives blog log data or user access information, store the blog log data or user access information; Step 2, the application server intelligently processes the blog log data or user access information; Step 3, the application server selects user information for association according to the intelligently processed result. 2. The method for associating user information based on user operation characteristics according to claim 1, wherein when the application server receives blog log data, the step 2 is specifically: Step 21, the application server extracts keywords in the blog log data; Step 22, the application server performs feature classification according to the keywords. 3. The method for associating user information based on user operation features according to claim 2, wherein the step 22 specifically includes: the application server performing feature classification according to the frequency of occurrence of the keywords. 4. The method for associating user information based on user operation characteristics according to claim 3, wherein the step 3 specifically includes: the application server performs user information association according to blog log data with the same or similar characteristics. 5. The method for associating user information based on user operation characteristics according to claim 1, wherein the step 1 specifically includes: when the application server receives user access data, the application server will include a blog page The blog page information of load times and session time is recorded in the database. 6. The method for associating user information based on user operation characteristics according to claim 5, the step 2 is specifically: Step 21', the application server judges whether the blog page receives reply information, if yes, record the blog page information including the reply information in the database, otherwise execute step 22'; Step 22', the application server calculates the attention degree according to the blog page information stored in the database. 7. The method for associating user information based on user operation characteristics according to claim 6, wherein the step 3 specifically includes: the application server matches the blog page information with the corresponding blog page information whose degree of attention exceeds a preset threshold; Pages are associated. 8. The method for associating user information based on user operation characteristics according to claim 1, wherein when the application server receives user access data, the step 2 specifically includes: the application server according to the user The access data is used to sort the information of users who have a session connection with the blog page according to the degree of concern. 9. The method for associating user information based on user operation characteristics according to claim 8, wherein the step 3 specifically includes: the application server associates the sorted online user information with the blog page, and returned to the terminal device. 10. The method for associating user information based on user operation features according to claim 9, characterized in that, after step 3, it further comprises: after the terminal device receives the associated online user connection instruction, linking the connection instruction to sent to the application server, and the application server establishes an instant messaging connection.

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