CN1375790A - Control system and control method of Internet proxy website - Google Patents

Abstract

A control system for the proxy network station of Internet is composed of at least one user for surfing Internet, a broadcast network station for transmitting the web page to user, connecting the user to proxy network station for providing its information, proxy network station for reading the information stored in personal data file of user, and the user's personal data file, which is recorded in the proxy network station. In the present invention, the record of the browsing behavior of the user includes the user's personal information, so that an effective navigation service can be provided.

Description

Control system and control method of Internet proxy website

The invention relates to a website control system operated on the Internet, in particular to a control system and a control method suitable for Internet proxy websites.

Today, the application of the Internet is increasingly developed, and the agency websites operated on the Internet are intermediaries that can provide products and/or services. On the one hand, it uses the characteristics of the Internet to attract Internet users to surf the Internet in various ways to facilitate transactions; on the other hand, it also takes advantage of the virtuality of the website to gather unlimited products and/or services and provide them on a specific website. consumer purchases. Some experts claim that this type of business will become the mainstream of future business activities.

However, because possible viewers and buyers are scattered all over the Internet, this kind of agency website is not like a store. It can establish interpersonal relationships with the arrival of viewers and buyers, further attract them to decide to purchase, and even consolidate customers. The website racks its brains and tries to record who the users are who view and purchase online, so as to establish interpersonal relationships on the Internet and increase the chance of transactions.

In addition, the current advertising on the Internet has already entered the business model of calculating advertising fees based on click rate, dwell time and transaction rate. The calculation method of exposure rate that was paid attention to in the past has long lost its appeal to advertisers. As a result, how to develop a set that can automatically count the required information has become a major problem for agency websites.

Furthermore, the agency website has long since gotten rid of the passive approach in the past, and adopted a more active mode of operation. On the one hand, due to the complex and huge amount of products/services/information collected by a specific website, on the other hand, consumers’ patience on the website is not as good as in previous years. As a result, in order to attract customers, agency websites must actively provide guides that meet the needs of Internet users Serve. Under this demand, if a method can be provided to record the usage habits of surfers and actively guide them to the web pages they want when surfing the Internet, the surfers will list this website as the most interesting website.

The object of the present invention is to provide a control system and control method of an Internet agency website that automatically records the user data when the user surfs the Internet for various value-added services.

Yet another object of the present invention is to provide a control system and control method for an Internet proxy website that can automatically record browsing behavior information such as user clicks and transactions.

Another object of the present invention is to provide a control system and a control method of an Internet proxy website that can automatically record user browsing behaviors for navigation services.

A control system and method for an Internet agency website of the present invention includes: at least one Internet user; at least one broadcasting website, which broadcasts an advertisement webpage to the outside; at least one supplier website, which accepts the user to click on the advertisement After the webpage, conduct transactions with the user on the goods or services provided by it; and at least one agency website is used to manage the broadcast content of the advertisement webpage of the broadcast website, and the transaction of the supplier website, when the user connects to the broadcast website When playing the webpage of the website, the broadcasting website is to transmit the webpage to the user, link the user to the proxy website, and the proxy website provides its information content; the proxy website reads the user's personal data file after the user starts to connect Stored information and record it; and when the user clicks on the product/service provider website and enters the transaction mode, the demand is sent to the agency website, and the agency website reads the user's personal data file and records it; Afterwards, the user is linked to the specified product/service provider website.

The effect of the present invention is: the proxy website provides the information carousel service on the webpage or the webpage generated by the application program with computing power without installing additional software and hardware, and can display or be displayed in the carousel information When clicking, record the relevant user information and browsing behavior; the present invention provides under the fixed URL and the fixed click link URL, can correctly record the user's browsing information when using the click, and automatically redirect to the appropriate The service of the website; the record of the user's browsing behavior includes the user's personal information, so it can provide an effective navigation service.

The following is a brief description of the accompanying drawings of the present invention:

Fig. 1 shows the system flowchart of the control system of the Internet agent website of the present invention.

The control system of the present invention's Internet agent website and its control method are illustrated below according to the accompanying drawings

Example.

Fig. 1 shows the system flowchart of the control system of the Internet agent website of the present invention. As shown in the figure, on an Internet, at least one Internet user 101 enters the Internet 100 with its personal computer, and links to a website 102 of a specific website on the network through a network addressing protocol (such as Uniform Resource Locator URL: Uniform ResourceLocators), This website may be referred to as the 'playback website'.

Under normal circumstances, the web pages on this website are broadcasting specific goods/service advertisements or information.

In another area of the network 100, a proxy website 103 exists. The website 103 is a website established by an agency manufacturer of related products and/or services. Sometimes the website 103 is just an advertising agency. The agent website 103 usually also broadcasts advertisements on its website, but in most cases, through such as contractual relationship, broadcasts advertisements on the broadcast website 102 to attract more people.

The role of the agent website 103 is to act as an agent for the provision of goods and/or services. The user can link to the agent website 103 through the information published on the advertisement playing website 102, and place an order here. There is a database 104 at the agent website 103, which stores various useful information, including suppliers of certain goods/services.

Once the user 101 decides to place an order to purchase, the purchase order will be sent to the commodity/service supplier 105, or the agent 103 just acts as an agent for its own warehouse and provides goods to complete the procurement process.

Sometimes the agency website 103 is just an advertising agency. If the user 101 clicks on a certain product/service on the webpage of the advertising broadcasting website 102, the user 101 will be directly linked to the supplier website 105, and the supplier website 105 will handle the procedures related to shipment. At this time, the agent website 103 is unaware, but the records of browsing and purchasing are stored in the broadcasting website 102 and the supplier website 105 respectively.

In the prior art, when the proxy website 103 itself does not play information, if the proxy website 103 wishes to accurately record the browsing behavior of the user 101 on its proxy product/service webpage on the Internet, because the browsing behavior of the user 101 occurs in During the connection time with the broadcasting website 102, the record of its browsing behavior is also stored in the broadcasting website 102, and the proxy website 103 cannot be utilized. Furthermore, because the records of browsing behaviors of Internet users by general operators do not include personal information of users, it is impossible to provide further value-added services to specific Internet users based on the records.

In addition, in the prior art, if the broadcast information on the broadcast website 102 exceeds one page, different broadcast URLs may have to be provided. At this time, the proxy website 103 must be installed on the broadcast website 102 when it is set up. According to the software and hardware configuration characteristics of the website, applicable software is configured to achieve the purpose of broadcasting. Although it is also possible to use the same URL and the carousel mode of different positions, the compatibility of its software and hardware is still a problem.

In the present invention, when a user 101 on the Internet connects to a webpage of a specific broadcasting website 102, the broadcasting website 102 will link the user 101 to the proxy website 103 after the webpage is sent to the user 101, and the proxy website 103 will provide its information. Under this design, the information played is provided by the fixed information playing URL and the fixed key-in link URL of the agent website 103, and the URL is different due to different positions. It is not different because of the rotation of information content in the same site, and any software or hardware can be used to provide this processing. In this way, the problem of system incompatibility between the proxy website 103 and the playback website 102 can be solved.

In the present invention, the proxy website 103 reads the record file of the user 101 after the user 101 starts connecting to the Internet. This file may be a special file stored in the user 101 personal computer. In practice, if there is no suitable personal data file at the user 101 at that time, a data file can be added to create various known data. After finding or establishing the personal data file, the agent website 103 immediately codes the file to record the relevant information content that the user 101 once requested to browse.

Except when browsing, when the user 101 clicks on any information content and is ready to enter the transaction step, the demand is directly transmitted to the product/service provider website 105 in the prior art. As a result, the agent website 103 cannot know the details of the transaction (deal) behavior of the user 101, so that many value-added services cannot be provided.

In the present invention, when the user 101 clicks on any information content and is ready to enter the transaction step, the request is sent to the agent website 103 . At this moment, the agent website 103 will also search for its personal data files in the personal computer of the user 101, and record them in the aforementioned manner. Afterwards, the user 101 is linked to the specified product/service provider website 105 .

With the system of the present invention, the user's browsing behavior and transaction behavior can be recorded in detail, so individual navigation and value-added services can be provided.

The following describes the control flow of the application of the control system of the Internet proxy website and the control method thereof in advertising broadcasting according to FIG. 1 . In the system diagram of Fig. 1, the numbers shown represent the step numbers of the following descriptions.

(1) First, the user 101 connects to the web address of the broadcasting website 102 with its client system (such as a browser) through a network addressing protocol (such as URL), and enters the web page where a specific advertisement is being played in the web site.

(2) At this point, the broadcasting website 102 first transmits the webpage with the advertisement carousel position to the personal computer of the user 101, and at the same time makes the personal computer of the user terminal 101 link to the advertisement broadcasting URL of the agency website 103. Thereafter, the content of the advertising information received by the user 101 is provided by the agency website 103 . Under this design, all broadcast information contents are provided by fixed information broadcast URLs and fixed key-in link URLs. These URLs are only different due to the different positions of the advertisement content, and are not different due to the rotation of advertisements in the same position. There are different. Therefore, there is no need to install additional software and hardware devices in the advertisement playing website 102 to achieve this purpose.

(3) After the user 101 connects to the proxy website 103 via the broadcast website 102 , the user 101 transmits its personal information to the proxy website 103 . The personal information transmitted at this time may include user URL, operation time, etc.

(4) After receiving the personal information of the user 101, the agency website 103 uses the information to link to the personal computer of the user 101.

(5) After the proxy website 103 is connected to the personal computer of the user 101, it will search for the required files in the personal computer of the user 101 to record other personal data of the user and send it back to the personal computer of the user 101 in the network 100 URL on . Files suitable for the present invention include: record the membership number of the user 101 or other personal data such as name, birthday, living area, address, telephone, gender, email address, etc., and when the system of the present invention can be used for value-added services, Reference. If there is no such information at the user end, the user 101 end will still return the website address of its personal computer on the network 100, and simultaneously return the representative information that the user 101 end does not have such information. At this moment, the agent website 103 sets up this file in the personal computer of the user 101 end, and gives a membership number.

(6) After the proxy website 103 obtains the personal data of the user 101, it writes the browsing behavior records including the personal data into the database 104 for statistics, analysis and other value-added services. At this time, the data recorded in the database may include: the website address of the user system, operation time, advertisements viewed, advertisements clicked and other data stored in the personal data files of the user terminal.

(7) At the same time, the agent website 103 also records information such as the window number and advertisement number of the user 101 system in the personal data file in the user 101's own system. The personal data file is the personal data file found in step 5. If there is no such file in the system of the user 101, or the file exists but is a read-only file, another personal data file can be created in the same way for application.

(8) The above-mentioned steps are carried out repeatedly during the browsing process of the user, even if the user does not change the viewing address, but the content of the web page is rotated, it is the same. Now if the user clicks any advertisement screen in the carousel, then the system at the user 101 end will be keyed into the specified URL on the advertisement, which is the website 105 that provides the relevant product/service department. Under the design of the present invention, the clicking instruction of the user 101, together with the website address of his personal computer and the operation (clicking) time, are all sent to the agent website 103 first.

(9) At this point, the proxy website 103 connects to the user 101 through the user's (clicker's) URL.

(10) Afterwards, the agent website 103 reads the personal data record file in the personal computer of the user 101 according to the window operated by the user 101, and reads the personal data. In this step, the key point is to read data such as the window ID recorded in the above step 8 in the user's operation, and find the advertisement ID clicked by the user 101 in the database 104 of the agency website 103 .

(11) At the same time, the agency website 103 will once again store the information (such as the website address of the user's personal computer, operating time, the advertisements viewed, the advertisements selected, and other information stored in the user's personal data file) The data in the personal data file, etc.) is stored in the database 104 of the agency website 103 for future value-added services.

(12) After performing the above steps, the agent website 103 instructs to redirect the user 101 to link to the supplier website 105 represented by the clicked advertisement.

(13) Afterwards, the user 101 links to the product/service provider website 105 to conduct transactions on the website. But before that, the behavior of purchasing products/services has been recorded by the agency website 103, and the user 101 is unconscious during the operation time, and its operation is the same as directly connecting to the website of the advertising product/service provider selected. generally.

As mentioned above, the control system of the Internet proxy website of the present invention uses the user to connect to the proxy website while clicking the link terminal, so as to correctly record its personal data, browsing content, and clicked content, etc., and can obtain the current There is useful information that technology cannot obtain.

The present invention utilizes the method described above and cooperates with the way of recording and playing content at the user end, so that the agent network can directly provide information carousels and correct clicks, which eliminates the need to perform carousels and clicks at the playback network in the prior art , thus achieving the construction procedures and system compatibility issues.

The above is the description of the embodiment of the control system of the Internet proxy website of the present invention. Persons familiar with this technology should be able to understand the spirit of the present invention from the above description, and make various changes and derivatives accordingly. However, as long as they do not deviate from the spirit of the present invention, they should be included in the scope of the claims.

Claims (7)

1. A control system for an Internet agency website, comprising: at least one Internet user; at least one broadcasting website, which broadcasts an advertisement webpage to the outside; at least one supplier website, after accepting the user's selection of the advertisement webpage, and The user conducts transactions on the goods or services it provides; and at least one agency website, which is used to manage the broadcast content of the advertising webpage of the broadcast website, and the transaction of the supplier website, which is characterized in that: When the user links to the webpage of the broadcasting website, the broadcasting website will link the user to the proxy website after sending the webpage to the user, and the proxy website will provide its information content; After the user initiates the connection, the proxy website reads the information stored in the user's personal data file and records it; When the user clicks on the product/service provider website and enters the transaction mode, the demand is sent to the agency website, and the agency website reads the user's personal data file and records it; Afterwards, the user is linked to the specified product/service provider website. 2. the control system of Internet agent website as claimed in claim 1, is characterized in that, The information stored in the user's personal data file includes: the user's membership number or name, birthday, living area, address, phone number, gender, and email address. 3. the control system of Internet proxy website as claimed in claim 1, is characterized in that, If the user's personal data file does not exist at the user's end, the agency website will create this file in the personal computer of the user's end and give it a serial number. 4. A control method for an Internet agency website, comprising: at least one Internet user; at least one broadcasting website, which broadcasts an advertisement webpage externally; at least one supplier website, after accepting the user's selection of the advertisement webpage, and The user conducts transactions on the goods or services provided; and at least one agency website, which is used to manage the content of the advertising webpage of the agency website and the transaction of the supplier website. It is characterized in that the method includes the following steps: When the user links to the URL of the playback website and enters the webpage where the specific advertisement is played, the playback website will transmit the webpage being played to the user terminal, and make the user link to the proxy website, and the proxy website will provide information content ; The proxy website reads the information of the personal data file on the user end, and records the personal data and its browsing behavior; The agency website records the user's window number and advertisement number in the user's personal data file; And repeat the above steps until the user finishes browsing. 5. the control method of Internet proxy website as claimed in claim 4, is characterized in that, further comprises the following steps: When the user clicks on a web page, the user's click instruction is sent to the proxy website; The proxy website connects to the user terminal, reads the information of the user's personal data record file, and stores it; The proxy website links the user to the supplier website represented by the clicked webpage, enabling the user to conduct transactions on the website. 6. the control method of Internet proxy website as claimed in claim 4 or 5, is characterized in that, The information stored in the user's personal data file includes: the user's membership number or name, birthday, living area, address, phone number, gender, and email address. 7. the control method of Internet proxy website as claimed in claim 4 or 5, is characterized in that, If the user's personal data file does not exist on the user's end, the agency website will create this file in the personal computer of the user's end and give it a serial number.

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