CN1320877A - Electronic trading system and trading method based on the electronic trading system - Google Patents

Abstract

An electronic trading system and a trading method based on the electronic trading system, wherein the trading system includes an account processor for confirming the identity of a user, a point calculator for calculating the point changes generated by the transaction between the user and the trading system or between the user and a service provider, a point exchanger for executing the point exchange between the user and the trading system or between two service providers, and a user database, a service provider database, and a point exchange ratio database including the point exchange ratio between the trading system and the service provider or between any service providers. The present invention also discloses a trading method based on the electronic trading system.

Description

Electronic trading system and trading method based on the electronic trading system

The present invention relates to an electronic commerce, especially an electronic transaction system, which includes providing a virtual transaction market for providing a variety of collection points, and providing a transaction method based on the transaction system.

The Internet is an emerging industry in recent years, and it is sweeping the world with lightning speed. With the rapid development of semiconductor technology and the continuous expansion of the information computer market, Internet-based businesses are also booming, thus changing the way to obtain information, not only relying on newspapers, magazines or print media reports, but also on the Internet Gradually become one of the main sources of information. And this kind of emerging media has conquered the city with a majestic momentum, and has the momentum to gradually become the mainstream media. Whether it is the Internet or multimedia CDs, it has filled the entire space and time of life, thereby changing the future life of human beings. According to statistics, in 1996 and 1997, the Internet population in Taiwan was about 600,000 and 3.01 million respectively, and in 1999 it reached 4.6 million. It is estimated that there will be 5.5 million people surfing the Internet in Taiwan in the millennium, and the penetration rate will exceed 26%. In mainland China, there were already 8.9 million people in 1999, and it is estimated that the number of Internet users in mainland China will exceed 20 million in the millennium, with a penetration rate of about 1.66%. Although Taiwan's Internet penetration rate has reached a considerable level, and mainland China is backed by its large population, it is estimated that its Chinese Internet market has a promising prospect.

The current operators are mainly divided into four categories. The first category belongs to Internet Service Providers (IPS), such as Chunghwa Telecom, Hexin Multimedia, Sweet Potato and so on. The second category is the Internet provider (Internet Provider; IAP), and the third party belongs to the Internet Content Provider (Internet Content Provider; ICP): such as housekeeper or 104 Bank. The last category is the web application service provider (internet application service provider; ASP). Based on the above considerations, online commerce or e-commerce has sprung up like mushrooms after rain, and various businesses have also proposed various marketing methods to attract customers to browse the Internet. In addition, the convenience provided by the development of technology also relatively stimulates users to use the Internet. For example, the broadband network can increase the speed of information transmission. In terms of the bandwidth of 1.5Mbps transmission capacity, its transmission capacity will replace the current There are telephone lines and LAN. Furthermore, the trend of adjusting and merging the Internet and wireless communication will inevitably eliminate the limitations of space and region, making it more convenient for users and greatly expanding the above-mentioned market. For example, the development of the so-called WAP (wireless application protocol) communication protocol and technology can greatly expand its market. Compared with the traditional telephone line transmission provided by telecom operators, the use of broadband can increase the speed of uploading and downloading data and stimulate consumption, and the use of technology integrated with wireless communication can enjoy the use of the Internet without space and geographical restrictions. convenience. In the post-PC era, adjusting and merging all-round services and diversified operations, by integrating computers, communications, Internet, home appliances, and information appliances, will inevitably set off a business revolution, and computers will not be the only way to access the Internet, including PDAs , mobile phones, televisions, etc. can provide ways to browse the Internet anytime, anywhere. Based on the redistribution of information industry territory, new business opportunities are presented. As is well known to the general public, computers exchange information via the Internet through channels provided by various service providers, such as email, Gopher, and the Worldwide Web (WWW). The above-mentioned WWW can make a server (server) system, that is, a computer system that a network server transmits graphic webpage information to a client. The computer system at the client side can display its web pages. At present, web pages are defined by hyper text markup language (HTML). HTML provides standard ia98 to control how to display text and graphics. There are more and more examples of e-commerce, such as American Citigroup The patent applied by the bank in Taiwan is called "Electronic Wallet Based on Decentralized Network", and the patent number is 87118812. In addition, Amazon Bookstore has also applied for a patent for its online bookstore in the United States, such as US Patent No. 5,960,411, which is also a patent related to e-commerce, mainly about methods and systems for using Internet transactions.

Looking at the main operating methods of the current website, most of its economic sources are either through marketing its products or selling advertisements. Selling products involves payment mechanisms and logistics distribution, which is quite complicated. According to US statistics, online advertising accounts for only 0.04% of the overall advertising expenditure. At present, many merchants also use gifts to attract netizens to stop and browse online. Whether they browse the web or watch advertisements, they can get points or rewards, but their actual value is limited and cannot achieve the purpose of attracting netizens.

The purpose of the present invention is to provide an electronic transaction system for providing diversified way of collecting points.

Another object of the present invention is to provide a transaction method based on the above transaction system.

The transaction system of the present invention is implemented by including an account processor for confirming the user's identity or related data. The point calculator is used to calculate the change of points generated by the transaction between the user and the trading system directly or indirectly, or the change of points generated by the transaction between the user and the service provider. The point converter is used to execute the point exchange between the service provider and the transaction system by the user, or to execute the point exchange between the two service providers. The transaction system also includes a user database, which can confirm the user's data. The point conversion ratio database contains the point conversion ratio between the transaction system and the service provider, or the point conversion ratio between any service provider. It further includes a service provider database for storing identity confirmation related data of the service provider. The above-mentioned service provider database includes codes or names, service items, commodities and prices, and contact information. In addition, the transaction system includes a service provider transaction database for recording and storing transaction records between a service provider and multiple users, and a user transaction database for recording and storing transaction records between a user and multiple service providers .

The above-mentioned service providers include physical stores and/or virtual stores, so that users can conduct commercial activities through physical stores and/or virtual stores, and get a specific percentage of point feedback from the transaction system to stimulate users to go to physical stores and/or Virtual store consumption.

The present invention discloses a transaction method based on a transaction system. The transaction method is used to provide services including points transaction by users to the transaction system, which can exchange points between the transaction system and service providers or between two service providers. The transaction method includes: the user submits a point exchange request to the transaction system, and then determines which of the following three states the user's request is: (1) point exchange between two service providers, (2) The points of the transaction system are exchanged for the points of the service provider, and (3) the points of the service provider are exchanged for the points of the transaction system.

If the user's request is (1) point exchange between two service providers, it includes steps: the transaction system enters the database after receiving the request, confirms and judges whether the user has accumulated points at the exchanged service provider, If the user's points in the service provider to be redeemed meet the exchange conditions, it includes entering the point exchange ratio database of the transaction system, querying the point exchange rate related data between the two service providers, and then performing the transaction steps of point exchange, The transaction system executes the point exchange step, and then sends a message to inform the two service providers to update the user's point data at the service provider. The points of the service provider to be redeemed do not meet the redemption conditions, and point redemption cannot be performed.

If the user's request is (2) exchange the points of the transaction system with the points of the service provider, the transaction system will enter the database after receiving the request to confirm and judge whether the user has accumulated points at the transaction system. If the points meet the exchange conditions, it will enter the point exchange ratio database of the transaction system, query the point exchange rate data between the transaction system and the service provider, and then execute the exchange action to convert the points stored by the user in the transaction system into the desired exchange. The points of the service provider, send a message to inform the service provider, and update the point data of the user there. If the user's points in the transaction system do not meet the exchange conditions, the user will be informed that the points in the transaction system do not meet the exchange conditions, and point exchange cannot be performed.

If the user's request is (3) exchange the points of the service provider with the points of the transaction system, then the transaction system will enter the database after receiving the request to confirm and judge whether the user has accumulated points at the service provider. If the user's points meet the exchange conditions, it will enter the point exchange ratio database of the transaction system, query the point exchange rate related data between the service provider and the transaction system, and then perform the transaction steps of point exchange. The transaction system executes the exchange action and saves the user After the points of the service provider are converted into points of the trading system, a message is sent to inform the relevant service provider to update the user's point data; if the user's points at the service provider do not meet the exchange conditions, the The user, whose points at the service provider do not meet the redemption conditions, cannot perform point redemption.

Another example of a point exchange transaction is that the user submits a point exchange request to one of the service providers. The general concept is similar to that of the above-mentioned embodiment and will not be described in detail. The relevant description is detailed below.

The present invention discloses an e-commerce marketing method and provides a trading market. Netizens can enjoy leisure fun through this website, and they can also have the surprise of getting prizes, and manufacturers who cooperate with this website can increase the sales volume of their products. . Currently in the era of vigorous development of electronic information and rapid competition of network technology, the method disclosed in the present invention can improve efficiency, reduce cost, and increase commercial competitiveness.

Preferred embodiments of the present invention will be described in more detail with the help of accompanying drawings in the following descriptive text:

Fig. 1 is a schematic diagram of the trading system of the present invention;

Fig. 2 is the flowchart of the inventive method;

Fig. 3 is a flow chart of the first embodiment of point exchange in the present invention;

Fig. 4 is the flow chart of the second embodiment of point exchange of the present invention;

Fig. 5 is a flow chart of participating in activity gathering points and exchanging commodities provided by the present invention;

Fig. 6 is the flow chart of point exchange commodity of the present invention;

FIG. 7 is a partial system diagram of user participation activities in the present invention.

The present invention mainly provides a trading system and a trading method of a virtual trading market, and utilizes a variety of ways of gathering points to stimulate consumption and stop at this website to browse, so as to facilitate the promotion of products of allied manufacturers. Therefore, this trading market issues the points of this trading market, and its value can be accumulated and exchanged or purchased for goods, or exchanged with points of other service providers. The main customers are three categories (but not limited to): the first category is users or generally so-called netizens, who can obtain extra prizes by participating in activities such as entertainment and consumption. In addition, an area is provided so that the second type of customers such as manufacturers and sellers (or service providers) can advertise and sell their products or conduct market questionnaire surveys on this website. The third type of customers are manufacturers or sellers who can exchange points with the transaction system of this website or this virtual market, such as credit card centers (such as points collected by swiping cards), ISP (internet service provider) operators, transportation companies (such as airlines) points collected on journeys) or gas stations. For example, customers can exchange their own points between the credit card center and this website, or users can exchange points between two different service providers (such as credit card centers) through this website. In order to attract netizens to become members of this website by means of diversified collection points exchange prize activities. The diversified way of collecting points can enable netizens to obtain points from multiple channels, so as to attract netizens of different collection types to become members of this website (for example, they can collect points by watching advertisements, filling out questionnaires, or participating in activities such as playing games collect points, or participate in promotional activities to collect points). The income of this virtual market trading system (website) includes the income from commodity sales or consignment sales, or advertisements, or questionnaires, etc. This virtual market charges service fees from manufacturers based on the corresponding proportion of points provided to users or netizens. The above-mentioned points are behaviors that the relevant trading system or service provider provides that can benefit the user, and the points are selected from virtual currency, gift certificates, securities, coupons, air miles or other tangible and intangible services. One or any combination of clusters can enable customers to obtain tangible or intangible benefits. Of course, the present invention is not limited to the above applications, and the method can be applied to other related fields. Its detailed method is described below.

The present invention mainly adjusts and merges entity business and e-commerce, expands the market and becomes a competitive virtual market. FIG. 1 is a schematic diagram of the relationship between the trading system 100 of the virtual market provided by this website, affiliated service providers or manufacturers 200, 200a, 200b, 200c and users 300, 310. The main structure of the trading system 100 of the virtual market is a server, and the server is used to transmit website information, communicate and send the webpage to the client. Therefore, as known to those familiar with Internet technology, the server has a processing unit, a storage unit, a server engine, a database, and various web pages and programs. After the authorization of the customer or user, the information is transmitted to the relevant franchised seller or service provider. The information related to the conversion and transmission includes the transaction type, customer data, transaction unit and account data, etc. The trading system of this virtual market includes a processing computing system 100a and a system database 100b. The processing computing system 100a includes an account processor 102, which is used to confirm the user's identity or related data, such as confirming whether he is a member 100 of the virtual market. The member's data is stored in the user database in the system database 100b, which is used to safeguard the rights and interests of both parties. It can include data such as user name or code, contact number, email address, and of course other additional data, such as Credit card number, national ID number (or social security number), residential address, etc. Retailers or service providers authorized by users can extract and compare data. Encryptor 104 is an optional module whose function is to ensure the confidentiality of the data transmitted between the user and the service provider. The transmitted data can be encrypted by the encryptor 104, and then the receiver can read the transmitted data after decrypting it. Information. The front-end interface 106 of the franchise service provider (manufacturer or other service industry) is beneficial to the franchised sales store, whether it is a physical store or an online store, and can perform required functions through this interface. The point calculator 108 is used to calculate the shopping transactions, point exchange transactions, point exchange rewards, or calculate the points accumulated or traded by watching advertisements, filling questionnaires, and participating in activities directly or indirectly between the user and the trading system 100 of this virtual market. Variety. Or the point calculator 108 executes calculation of changes in points accumulated or traded in shopping transactions, point exchange transactions, and points exchange for rewards participating in promotions between the user and participating retail stores, or shopping networks, or other channels. And another important feature is that this virtual market includes a point changer 110, which is mainly used to implement the exchange between the user's direct or indirect exchange franchise sales store (whether it is an entity or an online store) and the transaction system 100 of this virtual market. Points, or used to perform user point exchange between two service providers.

The system database 100b of the transaction system 100 of the virtual market comprises a user database 112, a point exchange ratio database 114, a franchise service provider (seller or other service industry) transaction database 116, a user transaction database 118, a point gift database 120, a franchised seller Database 122 , advertisement database 124 , questionnaire database 126 , activity (game) database 128 and collection point shopping database 130 . The point exchange ratio database 114 includes the point exchange ratio between each service provider or sales store (whether it is a physical store or an online store) that cooperates with the transaction system 100 of this virtual market and this virtual market 100, or The point exchange ratio between any service provider, this exchange ratio can be formulated through negotiation between the two parties or in accordance with a cooperation agreement, or can be formulated in accordance with a market mechanism. The joining service provider database 122 is the basic data of sellers or service providers, which can include store names or code names, contact methods (such as contact numbers, faxes, email boxes, etc.) and the types of services provided. Contains data such as types of goods sold, prices, etc. Information such as delivery method, address, and service scope can also be recorded to facilitate user inquiries or inquiries and service provision on this website. The franchise service provider transaction database 116 and the user transaction database 118 respectively record the transaction date, type and selling price (for amount or points) of the franchise seller and the user, and can store the relationship between the user, the seller and the virtual market for this virtual market. The relevant data of the transaction records or point exchange records may be the transaction data recording shopping, the exchange of points, or the accumulation (decrease) of points and the way of accumulation (decrease), or the exchange of points for prizes. Information. As an example, the service provider transaction database is used to record and store transaction records between the service provider and multiple users. The user transaction database is used to record and store the transaction records between the user and multiple service providers.

And the trading system 100 of the virtual market can give points to users for accumulation, so as to induce them to enter this website or the trading system to engage in commercial activities or other related activities. For example, the points of convertible commodities can be accumulated in any of the following ways, such as shopping, watching advertisements, filling out questionnaires, participating in sales promotions or educational activities (which can be games) to collect points, so the data processing library 100b includes a point gift database 120, It is used to record relevant data about points being given to users, such as date, reason for giving, and amount of giving. In addition, the transaction system 100 of this virtual market has mentioned that it can be used to collect points by watching advertisements, filling questionnaires, participating in puzzles or promotional activities (which can be games), so the system database 100b of this website includes an advertisement database 124 for dynamic Store the advertising content posted on this website provided by sellers or service providers. Questionnaire database 126 is used by service providers, sellers or market research organizations to temporarily store the content of market research by sellers or service providers dynamically. Data or related programs of puzzles or promotional activities are stored in the puzzle or promotional activity database 128 . For the activities provided by the trading system 100 of this virtual market, users can obtain or reduce points by playing games on this website, implementing the principle of user payment, and for the winners, this virtual market will increase the accumulation of points to increase their standing Incentives for this website. The point-to-point shopping database 130 records the data of point-to-point shopping by users. Refer to Figure 7 for the conceptual diagram of the above-mentioned participating activities. For example, two users (netizens) enter the website to participate in the competition, and confirm their identities to participate in the activity through comparison of the user database. If there is a victory or defeat in the competition, the points will be given to the winner (such as user A) by this virtual market (website). After calculation, the point calculator 108 will write the data into the point gift database and link it in the relevant device, such as User transaction database. The loser must bear the cost of using this activity and record it in the user transaction database. Generally, user B can use points to pay. Of course, this website can also provide multiple (more than two) users to participate in the competition of activities, and provide a user to conduct activities alone. If you win, you will get points, if you lose, you will reduce the points, so as to implement the principle of user payment .

User A300 can directly enter the home page of the trading system 100 of the virtual market of this website, and after the account processor 102 of this website confirms the user's identity or related data through the user database 112, user A300 can browse this website through a browser. Publish advertisements, use educational activities to interact with netizens, or fill out questionnaires to get feedback on the points of this website, and record them in the point gift database 120 through the point calculator 108 . User A300 can collect points in different ways, and learn the collected points from this website, so as to exchange prizes or exchange points with other point collection institutions, such as credit card centers, banking and financial industry, or insurance companies. Another example is the journey points provided by transportation operators (such as flight journey collection points). Therefore, the virtual market 100 provides a market and space for trading points, and users can use the trading system of the virtual market 100 to increase the speed of collecting points to purchase or exchange commodities. For example, the user A300 can convert the credit card points into the cost market points, and can also convert the flight journey points into the cost virtual market points, so as to quickly accumulate points. Similarly, the points of this virtual market 100 can also be converted into points of other service providers. The exchange rate between the points is provided by the point exchange ratio database 114 .

The user can connect to the client interface through the browser, and activate the account processor 102, obtain the user's data from the user database 112, after data comparison, the client interface displays the customer's point status, when the user is in the client interface When performing a point-gathering activity, activate the point calculator. The shopping program loads the data of the point (or credit card) shopping database. After the user selects the transaction mode, the point calculator is calculated and sent to other online markets or physical stores for delivery by the user interface. It is then recorded in the user transaction database 118 and the franchise service provider database 122 via the account processor 102 . And the user can also trade with this virtual market through other channels. For example, user B310 can carry out all the above-mentioned transactions with this virtual market through other shopping websites 200a, shopping channels 200b or other service providers 200c, including shopping centers, Points redemption, point redemption, etc.

The symbol 200 represents a physical store. After the trading system 100 of this virtual market establishes a cooperative relationship with the physical store 200, the user A300 can shop through the physical store 200 and get a percentage of points in this virtual market to stimulate consumption. The user goes to the above-mentioned alliance entity store 200 to shop. User A300 can shop with cash or with points from the virtual market. In addition, the user A300 can exchange points in the physical store 200 . User A300 can trade in cash at the physical store 200. After the physical store understands the customer's needs, it will use the network program constructed by this virtual market to confirm the user's identity. As an example, the physical store 200 has a manufacturer code 202 for recording the code of the physical store. There is a transaction generator 206 for generating transaction points and writing transaction records. Similarly, there is a point calculation database 204 and a transaction record database 208 . The way for the physical store 200 to confirm the identity to the trading system 100 of this virtual market is not limited to using the network, and can also be done through any communication method, whether it is wired or wireless communication. The user data is requested through the physical store 200, and the manufacturer code, user and identity data transmitted through the account processor 102 of the transaction system 100 of this virtual market are processed to confirm the identity of the user and the service provider and provide the services required by the service provider. data to facilitate transactions. Afterwards, changes in user points and transaction amount will be processed by the server of the transaction system 100 in this virtual market, and then notified to the physical store 200, and the transaction will be completed after confirmation by both parties. The above-mentioned physical store 200 can be any type of sales store, and can include the financial industry, but not limited to banks, credit card centers, and transportation companies, but not limited to airlines. In addition, the database of the service provider may exist in the server of the service provider, or in the server of the transaction system, or both.

The user interface provided by this virtual market can not only facilitate users to inquire about products, advertising prices, and online shopping functions, but also facilitate users to know the points they have accumulated and what exchange ratio they can exchange with which affiliated service providers points. The interface of the affiliated seller or network operator, or the service provider includes user account related data, point accumulation data, point conversion ratio related information, seller transaction data, seller data, etc.

The above is an embodiment of the main structure of the present invention. The present invention is not limited to the above-mentioned disclosure conditions. However, those familiar with the art can make an equal replacement or change under the spirit of the present invention, but are still limited by the present invention. invention. For the main execution flow of the present invention, please refer to the description of FIG. 2 . First a user 250 shops or purchases a service from a service provider or vendor 252 . The service provider or seller 252 may be a physical store, an online store, a virtual store or a service provider, such as a credit card center, a bank, an insurance company, a transportation service or an ISP, and the like. The next step 254 is to confirm whether the user or consumer is a member, if the user is not a member of this virtual market, then a message will be sent to ask the user whether to join the member step 256 . If not, you can withdraw from the transaction; or do not join the membership, but carry out the transaction, step 258 . If the user is willing to become a member, fill in the basic data of the member and store it in the system database (step 260), and the member can start to enjoy various services, activities and transactions provided by the virtual market. The next step 262 is to confirm the identity, points and conduct the transaction. Afterwards, in order to display the changed status (step 264), after the user confirms (step 266), the last changed status and points are displayed (step 268), and then the transaction is completed (step 270).

In the transaction process of step 262 in FIG. 2 , the user conducts direct or indirect transactions with the virtual market, including point exchange transactions, collection point exchange transactions, and other transactions. The above-mentioned processes are respectively explained as follows.

Point exchange transaction mode 1: The user submits a point exchange request to the transaction system

Fig. 3 shows the point exchange embodiment of this transaction system. First, the user submits a point exchange request to the transaction system, step 350 . The way of points exchange includes: (1) from points of service provider A to points of service provider B, step 360; (2) from points of this trading system to points of service provider, step 370; (3 ) from the points of the service provider to the points of the cost transaction system, step 380. The following are the three ways to redeem points:

(1) From the points of service provider A to the points of service provider B: customers can choose the above-mentioned transaction method. If you want to exchange the points of service provider A for points of service provider B, proceed to step 362, the user makes this request to the transaction system, and the transaction system enters the database for confirmation after receiving the request, and judges that the user is in A Whether enough points have been accumulated at the service provider for redemption. If the user's request meets the conditions for exchanging points, the next step 364 is to enter the point exchange ratio database 114 in FIG. 1 to query the relevant data of the point exchange rate between service provider A and service provider B. Afterwards, in the transaction step 366 of points exchange, the relevant components or devices of this transaction system execute the above-mentioned instructions, convert the points stored by the user in service provider A into points of service provider B, and send a message to inform service provider A, The B service provider updates the point data of the user there (that is, the increase or decrease of points), and then ends the point exchange transaction. Of course, the point exchange step 388 can also be proposed before the end. If the answer of the above-mentioned judging step 362 is that the user's request does not meet the conditions for exchanging points, then enter step 390 to inform the user that his point conditions at the A service provider do not meet the conditions for exchanging points, and point exchange cannot be performed. Step 388 may then be entered again.

(2) From the points of the trading system to the points of the service provider: If the user requests the trading system to perform the transaction in the way of (2), that is, to exchange the points of the trading system with the points of the service provider, then in In step 372, the transaction system enters the database after receiving the request to confirm and judge whether the user has enough accumulated points in the transaction system. If the user meets the conditions for exchanging points, the next step 374 is to enter the point exchange ratio database 114 to query the relevant data of the transaction system and the service provider point exchange rate. Afterwards, in the transaction step 376 of points exchange, the transaction system executes the above-mentioned instructions, converts the points stored by the user in the transaction system into points of the service provider, and sends a message to inform the service provider, and uses the point data of the user there as Once updated (that is, the increase or decrease of points), the point exchange transaction is ended afterwards. Of course, the point exchange step 388 can also be proposed before the end. If the customer does not meet the requirements for redeeming points in the above-mentioned judging step 372, then enter step 390, inform the user that the state of his points cannot meet the redemption conditions, and cannot perform point exchange, and then enter step 388.

(3) From the points of the service provider to the points of the cost transaction system: Similarly, the user can propose to exchange the points of the service provider for the points of the cost transaction system. The transaction method is similar to the above example (2), the main judgment step 382 is to judge whether the user has enough accumulated points in the service provider. If the user's points at the service provider meet the redemption conditions, proceed to the step 384 of querying the redemption ratio of points. Carry out the transaction step 386 of points exchange afterwards, the points stored in the service provider by the user are converted into the points of the cost transaction system, and a message is sent to inform the service provider to update the points data of the user at the place (that is, the increase of points) minus), and then end the point exchange transaction. The remaining steps are the same as other embodiments.

Point exchange transaction mode 2: The user submits a point exchange request to one of the service providers

Fig. 4 shows the point exchange embodiment of this transaction system. This embodiment is a transaction of points proposed by the user and one of the service providers illustrated in FIG. 1, that is, indirectly in the transaction system. As mentioned above, the service provider may be a physical store, an online store, or a similar organization. The difference from Embodiment 1 is that the object of the request is different, and the service provider can compare and judge through the database, and the way it is carried out is mostly similar, and when the user submits a point exchange request to a certain service provider in step 350, Still can include three kinds of options: (1) change the points from A service provider to B service provider points, step 360; (2) change the points from this trading system into points of any service provider, step 370 (3) exchange points of any service provider for points of the transaction system, step 380 .

(1) Change points from service provider A to service provider B: You can make a request to any joined service provider (including service provider A). What is shown in the figure is an example proposed to the A service provider, but it is not limited to the A service provider. Its steps include step 362, the user makes a request to one of the service providers (such as A service provider), hoping to change the points of A service provider into the points of B service provider, and then enter the database and judge that the user is in A service provider. Whether the player has enough accumulated points. If the user meets the conditions for point exchange, that is, the user has enough A service provider points, then the next step 364 is to enter the point exchange ratio database 114 in Fig. 1 to query the point exchange rate between A service provider and B service provider related data. Afterwards, in the transaction step 366 of points exchange, the relevant components or devices of this transaction system execute the above-mentioned instructions, convert the points stored by the user in service provider A into points of service provider B, and send a message to inform the relevant service provider , including one or any combination of clusters composed of A service provider, B service provider and this transaction system, update the user's point data (that is, the increase or decrease of points), and then end the point exchange transaction . If it is proposed by a third-party service provider, one or any combination of the transaction system, A service provider and B service provider may be notified. Of course, the point exchange step 388 can also be proposed before the end. If the answer of above-mentioned judgment step 362 is no, then enter step 390, inform the user that it does not have the points of A service provider or the points are not enough for exchange, so the point exchange cannot be performed. Then go to step 388 .

(2) Convert points from this trading system to points from a service provider: Customers can convert points from this trading system into points from any service provider by making a request to any service provider. The steps of the embodiment include step 372. After the user makes a point transaction request to any joining service provider, after the service provider receives the request, he requests the transaction system for customer-related data, and requests the transaction system to confirm and judge that the user is in this transaction system. Whether the trading system has enough accumulated points. If the above is affirmative, then the next step 374 is to enter the point exchange rate database 114 to inquire about the exchange rate data of the transaction system and the point exchange rate of the service provider to be exchanged. Afterwards, the transaction step 376 of points exchange is to convert the points stored by the user in the transaction system into points of a certain service provider (which may include the service provider itself that performs the exchange service), and send a message to inform the transaction system and related services The provider updates the point data of the user at the transaction system (that is, the increase or decrease of points), and then ends the point exchange transaction. Of course, the point exchange step 388 can also be proposed before the end. If the answer of the above-mentioned judgment step 372 is no, then enter step 390, inform the user that he does not have the points of this transaction system or the points are not enough for exchange, so the point exchange cannot be performed, and he can enter step 388 again.

(3) From the points of the service provider to the points of the cost transaction system: Similarly, the customer can convert the points of any service provider to the points of the cost transaction system by making a request to any service provider. For example, the user proposes a point exchange transaction to the service provider A, and proposes to exchange the points of a certain service provider for the points of the transaction system. The service provider enters the database to confirm and judge whether the user has enough accumulated points in a certain service provider (step 382). If the points accumulated by the user meet the purpose of redemption, the step 384 of inquiring point exchange ratio is performed. Carry out the transaction step 386 of points exchange afterwards, the points stored in the service provider by the user are converted into the points of the cost transaction system, and a message is sent to inform the transaction system and the relevant service provider to update the user points data (that is, points increase or decrease), and then end the point exchange transaction. The remaining steps are the same as other embodiments.

As mentioned above, this trading system can not only accumulate points through point transactions, but also accumulate points through shopping, participating in educational activities, filling out questionnaires, and watching advertisements. The point transaction mode has been described above, and the following embodiment will illustrate the way of participating in marketing and educational activities to accumulate points, and the mode of filling in questionnaires and watching advertisements is the same as this mode, so it will not be elaborated. Artisans can easily draw inferences about other cases from one instance and deduce them equally.

Participate in activities to accumulate points mode:

Referring to Fig. 5, in step 500, users can directly participate in provided games or activities through the trading system, such activities include but not limited to educational or promotional activities, and can also accumulate points through activities held by service providers.

The next step 502 is for the user to determine whether to participate in the provided activity. If so, then participate in this activity (step 504) until exiting, then calculate the extra points accumulated by the user participating in the activity, step 506. The next step is to judge whether to continue participating, if not, exit the activity and enter step 510, if yes, return to step 504.

If the answer of step 502 is negative, the user decides whether to exchange prizes or commodities (step 510). If not, go to step 518 to decide whether to exit the mode of accumulating points for participating in activities. If the decision of step 510 is yes, then enter the point-collection shopping database 130 to judge whether the user has enough points to exchange commodities (step 512). If the accumulated points meet the exchange requirements, the transaction system will cooperate with the service provider or the service provider to deliver the product to the user (step 516). If the answer of step 512 is no, then inform the user that the commodity cannot be exchanged (step 514), and ask whether to end this transaction mode (step 518).

Exchange or purchase goods from service providers with points:

This kind of transaction mode is that when the user accumulates a certain number of points, he requests the service provider who cooperates with this transaction system to exchange goods. Firstly, in step 600, the user requests the service provider to redeem (or purchase) the commodity or service of the service provider by using the points accumulated in the transaction system. The next step 602 is that the service provider asks the transaction system whether the user has enough points in the transaction system, the transaction system will enter the database for confirmation, and then send the information to the service provider.

If the user meets the required conditions, the service provider executes step 604 to deliver the commodity or service to the user. And inform the trading system to do a point update for this user. Afterwards, decide whether to continue exchanging or purchasing commodities (step 606); if not, exit the transaction mode, and if so, return to step 600.

If the answer of step 602 is negative, it means that the points accumulated by the user cannot meet the conditions of purchase or exchange, then inform the user that the product cannot be exchanged (step 608), and then end this transaction mode or continue to propose a product exchange request (step 606).

Through the trading system and trading methods of this virtual trading market, it can stimulate consumption and increase the chance of browsing this website in a diversified manner, and combine physical stores and virtual stores, which is conducive to promoting the products of allied manufacturers. And provide a transaction mechanism to facilitate points exchange between customers, service providers and the transaction system. Cooperating objects include but are not limited to sellers, credit card centers (such as points collected by swiping cards), financial industry, transportation companies (such as airlines) points collected for the trip) or the insurance company. Diversified point collection methods can enable netizens to obtain points from multiple channels to attract netizens or customers of different collection point types to become members of this website.

Claims (19)

1, a kind of electronic trading system is characterized in that: this electronic trading system comprises: account's processor is used for confirming user's status or related data; The counter of counting, in order to calculate this user directly or indirectly with this transaction system between exchange produce the variation of counting, or calculate the variation that exchange's generation is counted between this user and the ISP; The heat exchanger utilizing of counting in order to carrying out this user in the exchange of counting of exchanging between this ISP and this transaction system, or is used for carrying out the count exchange of this user between two ISPs; Customer data base comprises this user's identity and puts logarithmic data; The exchange proportion database of counting comprises the ratio of counting and exchanging between this transaction system and this ISP, or the ratio of counting and exchanging between the ISP arbitrarily.

2, electronic trading system as claimed in claim 1 is characterized in that: comprise following service provider database, ISP's transaction data base, customer transaction database, one of the trooping of giving that database, advertising database, questionnaire database, intelligence development or advertising campaign database and collection point shopper database form of counting or combination in any; This service provider database is in order to store this ISP's identity validation related data; This ISP's transaction data base is in order to store the transaction record between this ISP and a plurality of user; This is counted and gives database, counts in order to record and gives related data to the user, comprises the number of giving the date, giving reason and give; This advertising database is used to store the ad content that this ISP provides; This questionnaire database is used to store the content of market survey by this ISP or market survey mechanism; This intelligence development or advertising campaign database are in order to store intelligence development or advertising campaign data; This collection point shopper database is in order to the data of recording user collection point purchase transaction.

3, electronic trading system as claimed in claim 2 is characterized in that: above-mentioned service provider database comprises code name or title, service item, commodity and price, liaison method.

4, electronic trading system as claimed in claim 2, it is characterized in that: above-mentioned transaction system provide between at least two users or at least one user and this transaction system between this intelligence development or the competitive activities in the advertising campaign data, give to count by this transaction system and give the winner, and ask for this movable expense of use or count to defeated person.

5, electronic trading system as claimed in claim 1 is characterized in that: comprise an encryption equipment, transmit the confidentiality of data in order to guarantee this user and this ISP.

6, electronic trading system as claimed in claim 1, it is characterized in that: above-mentioned ISP comprises one of entity shop and virtual (network) shop or its combination, be beneficial to this user and can carry out commercial activity by this ISP, and the special ratios that obtains this transaction system feedback of counting is in order to stimulate the user to this ISP's consumption.

7, electronic trading system as claimed in claim 1 is characterized in that: above-mentioned ISP comprises a transaction generator, counts and writes transaction record in order to produce transaction.

8, electronic trading system as claimed in claim 1, it is characterized in that: wherein above-mentioned counting is that relevant this transaction system or this ISP provide the behavior that this user is made a profit, and this is counted and comprises one of trooping of being selected from that ideal money, gift token, some certificate, securities, flight mileage number or other tangible invisible service form or combination in any.

9. a plantation is based on the method for commerce of an electronic trading system, it is characterized in that: this method comprises: this transaction system is provided, in order to the customer transaction service directly or indirectly to be provided, described transaction system comprises: account's processor is used for confirming user's status or related data; The counter of counting, in order to calculate this user directly or indirectly with this transaction system between exchange produce the variation of counting, or calculate the variation that exchange's generation is counted between this user and the ISP; The heat exchanger utilizing of counting in order to carrying out the count exchange of this user between this ISP and this transaction system, or is used for carrying out the count exchange of this user between two ISPs; Customer data base, the data that comprise this user identity and count; The exchange proportion database of counting, comprise and transaction system and this ISP between count exchange proportion or the exchange proportion of counting between the ISP arbitrarily; And provide the ISP, it is to be selected from least one entity services supplier and at least one Internet Service Provider formed one of troops or its combination in any, be used to provide this user's transactional services, and can carry out that counting between this transaction system and this ISP exchanged or any two these ISPs between the exchange of counting.

10, method of commerce as claimed in claim 9, it is characterized in that: above-mentioned user and this ISP transaction can be accumulated and count, or the transaction of above-mentioned user and this transaction system can accumulate and count, or above-mentioned user can provide transaction with this transaction system by this ISP.

11, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user to this transaction system transactional services of counting in order to provide, can carry out the exchange of counting between any two ISPs, it is characterized in that: this method of commerce comprises the following step: this user proposes to exchange the request of counting to this transaction system; Enter database after the request of receiving of this transaction system, confirm and judge whether this user has counting of accumulation at the ISP place of being exchanged, if this user is exchanged counting of ISP at this and is met the exchange condition, then comprise step: enter the exchange proportion database of counting of this transaction system, inquire about the rate of conversion related data of counting between this two ISP; Carry out to exchange action, this user is stored in this is exchanged counting of server and convert counting of another ISP to; Send information, inform that this relevant ISP does a renewal with this user at the some logarithmic data at its place; If this user does not meet the exchange condition counting of this ISP who is exchanged, then comprise step: inform this user, exchanged counting of ISP at this and do not meet the exchange condition, can't carry out the exchange of counting; And the exchange trading that finishes to count.

12, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user to this transaction system transactional services of counting in order to provide, can carry out changing counting of ISP into from counting of this transaction system, it is characterized in that: this method of commerce comprises the following step: the user proposes to exchange the request of counting to this transaction system; Enter database after the request of receiving of this transaction system, confirm and judge whether this user has counting of accumulation at this transaction system place, if this user meets the exchange condition counting of this transaction system, then comprise step: enter the exchange proportion database of counting of this transaction system, inquire about the rate of conversion related data of counting between this transaction system and this ISP; Carry out and exchange action, this user is stored in counting of this transaction system converts counting of this ISP to; Send information notification related service supplier, this user is done one at the some logarithmic data at its place upgrade; If this user does not meet the exchange condition counting of this transaction system, then comprise step: inform that this user does not meet the exchange condition counting of this transaction system, can't carry out the exchange of counting; And the exchange trading that finishes to count.

13, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user to this transaction system transactional services of counting in order to provide, can carry out changing counting of this transaction system into from counting of ISP, it is characterized in that: this method of commerce comprises the following step: the user proposes to exchange the request of counting to this transaction system; Enter database after the request of receiving of this transaction system, confirm and judge whether this user has counting of accumulation at this ISP place, if this user meets the exchange condition counting of this ISP, then comprise step: enter the exchange proportion database of counting of this transaction system, inquire about the rate of conversion related data of counting between this ISP and this transaction system; Carry out and exchange action, this user is stored in counting of this ISP converts counting of this transaction system to; Send information notification related service supplier, this user is done one at the some logarithmic data at its place upgrade; If this user does not meet the exchange condition counting of this ISP, then comprise step: inform that this user does not meet the exchange condition counting of related service supplier, can't carry out the exchange of counting; And the exchange trading that finishes to count.

14, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user to this transaction system transactional services of counting in order to provide, the transaction of counting counting between exchange or two ISPs that can carry out between this transaction system and the ISP is exchanged, and it is characterized in that: this method of commerce comprises the following step: the user proposes to exchange the request of counting to this transaction system; The request of judging this user changes counting of this transaction system among the three that counts that counting of ISP and (3) change counting of ISP into this transaction system which for the exchange of counting between (1) two ISP, (2); If this user's request is the exchange of counting between (1) two ISP, then comprise step: enter database after the request of receiving of this transaction system, confirm and judge whether this user has counting of accumulation at the ISP place of being exchanged, if this user meets the exchange condition counting of this ISP who is exchanged, then comprise the exchange proportion database of counting that enters this transaction system, inquire about the rate of conversion related data of counting between this two ISP, carry out then and exchange action, this user is stored in this to be exchanged counting of server and is converted to counting of another ISP, send information notification related service supplier afterwards, this user is done one at the some logarithmic data at its place upgrade; If this user is exchanged counting of ISP at this and do not meet the exchange condition, then comprise step: inform that this user is exchanged counting of ISP at this and do not meet the exchange condition, can't carry out the exchange of counting; If this user's request changes counting of this transaction system into ISP count for (2), then enter this database after the request of receiving of this transaction system, confirm and judge whether this user has counting of accumulation at this transaction system place, if this user meets the exchange condition counting of this transaction system, then comprise step: the exchange proportion database of counting that enters this transaction system, inquire about the rate of conversion related data of counting between this transaction system and this ISP, execution exchange action is stored in counting of this transaction system with this user and converts counting of this ISP to then, send information notification related service supplier, this user is done one at the some logarithmic data at its place upgrade; If this user does not meet the exchange condition counting of this transaction system, then comprise step: inform that this user does not meet the exchange condition counting of this transaction system, can't carry out the exchange of counting; If this user's request changes counting of ISP into this transaction system count for (3), then enter database after the request of receiving of this transaction system, confirm and judge whether this user has counting of accumulation at this ISP place, if this user meets the exchange condition counting of this ISP, then comprise step: the exchange proportion database of counting that enters this transaction system, inquire about the rate of conversion related data of counting between this ISP and this transaction system, the transaction step of counting then and exchanging, this transaction system is carried out and is exchanged action, this user is stored in counting of this ISP converts counting of this transaction system to, send information notification related service supplier afterwards, this user is done one at the some logarithmic data at its place to be upgraded, if this user does not meet the exchange condition counting of this ISP, then comprise step: inform that this user does not meet the exchange condition counting of this ISP, can't carry out the exchange of counting; And the exchange trading that finishes to count.

15, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user to arbitrary ISP transactional services of counting in order to provide, can carry out from the exchange between the counting of any two ISPs, it is characterized in that: this method of commerce comprises the following step: this user proposes to exchange the request of counting to this ISP; Enter database after this ISP request of receiving, confirm and judge whether this user has counting of accumulation being exchanged the ISP place of counting, if this user meets the exchange condition this counting of ISP of being counted by exchange, then comprise step: enter the exchange proportion database of counting of this transaction system, inquire about this two rate of conversion related data of counting of exchanging between the ISP who counts; Carry out to exchange action, this user is stored in this is converted to counting of another ISP by exchange the counting of server of counting; The transaction step of counting and exchanging, this transaction system is carried out the exchange of counting between this two ISP; Send the relevant ISP of information notification, this user is done one at the some logarithmic data at its place upgrade; If this user does not meet the exchange condition this counting of ISP of being counted by exchange, then comprise step: inform that this user does not meet the exchange condition this counting of ISP of being counted by exchange, can't carry out the exchange of counting; Finish to count exchange trading.

16, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user to ISP's transactional services of counting in order to provide, can carry out changing counting of ISP into from counting of this transaction system, it is characterized in that: this method of commerce comprises the following step: the user proposes to exchange the request of counting to this ISP; Enter database after this ISP request of receiving, confirm and judge whether this user has counting of accumulation at this transaction system place, if this user meets the exchange condition counting of this transaction system, then comprise step: the exchange proportion database of counting that enters this transaction system, inquire about the rate of conversion related data of counting between this transaction system and this ISP: carry out and exchange action, this user is stored in counting of this transaction system converts counting of this ISP to; Send this transaction system of information notification, this user does one at the some logarithmic data at its place and upgrades; If this user does not meet the exchange condition counting of this transaction system, then comprise step: inform that this user does not meet the exchange condition counting of this transaction system, can't carry out the exchange of counting; And the exchange trading that finishes to count.

17, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user to ISP's transactional services of counting in order to provide, can carry out changing counting of this transaction system into from counting of ISP, it is characterized in that: this method of commerce comprises the following step: this user proposes to exchange the request of counting to this ISP; Enter database after this ISP request of receiving, confirm and judge whether this user has counting of accumulation at this ISP place, if this user meets the exchange condition counting of this ISP, then comprise step: the exchange proportion database of counting that enters this transaction system, inquire about the rate of conversion related data of counting between this ISP and this transaction system, carry out and exchange action, this user is stored in counting of this ISP converts counting of this transaction system to; Send this transaction system of information notification, this user is done one at the some logarithmic data at its place upgrade; If this user does not meet the exchange condition counting of this ISP, then comprise step: inform this user, do not meet the exchange condition, can't carry out the exchange of counting counting of this ISP; And the exchange trading that finishes to count.

18, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user to ISP's transactional services of counting in order to provide, can carry out that counting between this transaction system and the ISP exchanged or two ISPs between exchanges of counting, it is characterized in that: this method of commerce comprises: this user proposes the exchange request of counting to this ISP; The request of judging this user changes counting of this transaction system among the three that counts that counting of ISP and (3) change counting of ISP into this transaction system any for the exchange of counting between (1) two ISP, (2); If this user's request is the exchange of counting between (1) two ISP, then comprise step: enter database after one of this ISP request of receiving, confirm and judge whether this user is having counting of accumulation being exchanged the ISP place, if this user is exchanged counting of ISP at this and is met the exchange condition, then comprise step: the exchange proportion database of counting that enters this transaction system, inquire about the rate of conversion related data of counting between this two ISP, carry out then and exchange action, this user is stored in this is converted to counting of another ISP by exchange the counting of server of counting, send information notification related service supplier and this transaction system afterwards, this user is done one at the some logarithmic data at its place upgrade; If this user is exchanged counting of ISP at this and do not meet the exchange condition, then comprise step: inform that this user is exchanged counting of ISP at this and do not meet the exchange condition, can't carry out the exchange of counting; If this user's request changes counting of this transaction system into ISP count for (2), then enter this database after one of this ISP request of receiving, confirm and judge whether this user has counting of accumulation at this transaction system place, if this user meets the exchange condition counting of this transaction system, then comprise step: the exchange proportion database of counting that enters this transaction system, inquire about the rate of conversion related data of counting between this transaction system and this ISP, carry out then and exchange action, this user is stored in counting of this transaction system converts counting of this ISP to, send this transaction system of information notification and related service supplier, this user is done one at the some logarithmic data at its place to be upgraded, if this user does not meet the exchange condition counting of this transaction system, then comprise step: inform that this user does not meet the exchange condition counting of this transaction system, can't carry out the exchange of counting; If this user's request changes counting of ISP into this transaction system count for (3), enter database after then comprising one of this ISP request of receiving, confirm and judge whether this user has counting of accumulation at this ISP place, if this user meets the exchange condition counting of this ISP, then comprise the exchange proportion database of counting that enters this transaction system, inquire about the rate of conversion related data of counting between this ISP and this transaction system, then, the transaction step of counting and exchanging, this transaction system is carried out and is exchanged action, this user is stored in counting of this ISP converts counting of this transaction system to, send this transaction system of information notification and related service supplier afterwards, this user is done one at the some logarithmic data at its place to be upgraded, if this user does not meet the exchange condition counting of this ISP, then comprise step: inform that the user does not meet the exchange condition counting of this ISP, can't carry out the exchange of counting; And the exchange trading that finishes to count.

19, a plantation is based on the method for commerce of an electronic trading system, this method of commerce comprises the user and carries out counting of this transaction system distribution to the ISP and exchange commodity or service in order to provide, and it is characterized in that: this method of commerce comprises step: this user proposes to exchange these commodity or services request to this ISP; This ISP judges whether this user meets the condition of exchanging these commodity or service; If this user meets the condition of exchanging these commodity or service, then this ISP offers this user with these commodity or the service that this meets exchange; Send information notification related service supplier and this transaction system, this user is done one at the some logarithmic data at its place upgrade; And, inform that then this user does not reach these commodity of exchange or conditions of service if this user does not meet the condition of exchanging these commodity or service.

Images