CN1314640A - A method for advertising commercial operation using computer network technology and information technology - Google Patents

Abstract

A method for carrying out advertisement business operation by computer network technology and information technology features that the advertisement business trade mode of traditional advertisement board is improved, and the advertisement business operation is carried out by Internet world. The method of the present invention has the procedures of logging in, inquiring advertisement information, reserving schedule, paying account, transmitting the schedule and receiving the schedule, signing the schedule, playing advertisement, exchanging audience information, inquiring advertisement web page, trading on line of consumers, etc. After the consumer inquires the advertisement webpage, the consumer has a purchase intention on the webpage, the method provides a mechanism for the consumer to trade on line, the transaction order is quickly transmitted to the advertiser, and the advertiser quickly transmits the product to the consumer.

Description

A method for advertising commercial operation using computer network technology and information technology

The invention relates to a method for advertising commercial operation with network technology and information technology. In an era full of information, the dissemination process of information needs to be strengthened to enhance its advertising effect, so as to increase the attention and influence of information recipients. The invention combines network technology, webpage production, multimedia special effects, database management and other related technologies to improve the efficiency of advertising transactions, reduce advertising costs, and improve the flow of advertising transactions. In addition, it provides an operating environment for advertisers and consumers to conduct electronic transactions, allowing consumers to shop online.

Traditionally, advertisements on billboards or light boxes in airports, stations, stores, etc. are expensive due to their high rent, high production costs and time-consuming publishing process, especially for multinational companies or companies targeting overseas markets.

The purpose of the present invention is to provide a method of advertising commercial operation using network technology and information technology. Through this system and method, the cost of global advertising for customers can be reduced, efficiency can be improved, and static flat surfaces can be replaced by vivid multimedia display methods The way it is displayed, the ad works better. And the same space can be used to allow more advertisers to publish on a time-sharing basis, sharing the burden of the customer's space rental. It not only shortens the process of making and publishing traditional advertisements, but also increases the flexibility and convenience of advertising content changes; on the other hand, due to the development of the Internet, the number of websites has increased sharply, and many websites cannot attract customers because of their low popularity. It is necessary to carry out advertising marketing in the world outside the Internet. Therefore, setting up this advertising system to advertise the website and its webpages in places with large crowd traffic can increase the popularity of the website and increase the number of visitors to the website, and each company often has beautiful and vivid webpages. Therefore, there is no need to increase the cost of making print advertisements, and the company's web pages are directly sent to the system for processing and playback, which saves money and is convenient. This system forms a global web advertising marketing system by integrating web advertising service systems scattered in various regions of the world, web advertising playback systems, system hosts, related control and management software, and computer networks at various points. Through the connection with the Internet, customers and advertising agencies can log in to this system to engage in the selection of advertising schedules, schedule inquiries, advertising electronic bill transactions, browsing the system website, etc. Customers' electronic advertising orders are processed by this system and sent to The scheduling program is broadcast on a large display screen or multimedia special effects at the designated location on time to achieve advertising effects. The advertising location also provides network computers and browsers to allow viewers to query advertising information in the system, fill in questionnaires, and report advertisements Customers, if consumers are willing to purchase immediately, they can complete the transaction through the fast and safe transaction system provided by this system. Netizens on the Internet can go to the website of this system to inquire about advertisement information, and through the advertisement storage system of this system, they can obtain the advertisement information screen, and through the hyperlink on this screen, they can link to the website of the advertiser, and this system will make statistics to visit the advertisement The number of people returns customers.

The present invention is a set of system and method, which is used to increase the speed of global advertisement publishing and obtain the effect return quickly, and broadcast advertisements in units of webpages, store the broadcasted advertisements in the database, and query them through the Internet. Make advertisements not just advertisements, but an interface that can be linked back to the advertiser's website through hyperlinks on the Internet. One of the inventions is to make up for the current search engine query results that are all text descriptions instead of complete web pages ( homepage) to directly introduce the searched results. The system can quickly provide webpage screen information through the webpage advertising storage system and display the first webpage screen that meets the search criteria in the center of the screen. Other search results can be displayed through the left side of the screen. The sub-window and webpage advertisement storage system quickly provide webpage screen information. This system also collects the message information and statistical data of advertisement viewers returned by this advertisement in each advertisement site, so that the shortcomings of the advertising effect that could not be known in the past are improved in the present invention, and the advertisement effect can be known quickly and given feedback. Advertisers, if consumers are willing to purchase immediately, can complete the transaction through the fast and safe transaction system provided by this system.

For this reason the present invention provides a kind of method that computer network technology, information technology is carried out advertising business operation, and it adopts the advertisement business transaction mode of improving traditional advertising billboard, and provides the method that Internet world carries out advertising business operation to the outside world, and it includes : a main console is used to execute the method and exists on a communication medium in the form of a website, at least one advertiser computer operated by a client, at least one web browser operated by a netizen, at least one regional advertising server, and at least one Used in combination with hardware such as a webpage advertisement output unit, the regional advertisement server controls the webpage advertisement output unit to display predetermined advertisement messages, and the main console, advertiser computer, network browser device, and regional advertisement server communicate through the communication medium Link, it is characterized in that the method includes the following procedures:

Login: it is a process of performing the necessary actions through a communication medium in order to start using the system;

Query advertising information: it is a program that provides retrieval of advertising-related information;

Appointment schedule: it is a program that provides ticking of advertising locations and advertising time;

Bill payment: it is a process of collecting advertising fees paid by advertisers;

File transfer receiving: it is a program that receives the advertisement data sent by the customer or the program that the customer has played the advertisement can be reloaded and played;

Date signing: it is a procedure to schedule the schedule scheduled by the customer into the advertising process;

Advertisement playback: it is a procedure that transmits advertisement information to the audience through the webpage advertisement output unit;

Audience Information Exchange: It is a procedure for viewers to retrieve advertisement-related information, viewers answer questionnaires, evaluate advertisement effectiveness, and browse the system’s website;

Advertisement web page query: With the consent of the client, the ad web page stored by the client in the advertising warehouse is provided to netizens for query, so as to facilitate publicity and serve as a medium for linking back to the client's own website;

Consumer online transaction: After the consumer inquires about the advertisement webpage, he has the willingness to purchase the webpage. This method provides consumers with an online transaction mechanism, and quickly transmits the transaction order to the advertiser, and the advertiser quickly delivers the product to the advertiser. into the hands of consumers.

The structure and function of the present invention will now be described in detail in conjunction with the embodiments shown in the accompanying drawings.

Figure 1 is a diagram of the physical equipment of the entire system, which clearly indicates the equipment and media used by advertisers, the master-slave architecture of the system (client-server model), how to use advertising billboards and network computers (networkcomputer, NC) and browsers to serve the audience of advertisements, and provide consumers with information about advertisements on the Internet, so as to use this system to help customers place advertisements at the lowest cost and the best place, and get the fastest return on advertising effects.

Fig. 2 is a system block diagram of the present invention, illustrating the interactive relationship between the system, advertisers, advertisement viewers, and web browsers.

3-A, 3-B, and 3-C in FIG. 3 are flow charts and business methods for advertisers to carry out advertising business transactions in the present invention, respectively.

Fig. 4 is the flow chart and business method of a web browser querying an advertisement webpage in the present invention.

Fig. 5 is a flowchart of the process of broadcasting advertisements by the regional advertisement server of the present invention and an interactive method for viewers to use network computers.

FIG. 6 is a supplementary explanatory diagram of the block diagram of the system in FIG. 2 .

FIG. 7 is an illustration of the result screen of the advertisement web page search performed by the web browser and the advertisement viewer of the present invention.

Fig. 8 is a flow chart of online transactions by consumers in the present invention.

As shown in Figure 1, the physical device of the present invention consists of the following parts:

Advertiser's computer 10 (Customer computer), which can provide advertisers or advertising agencies with access to the computer system using the Internet or a computer system that can be directly connected to the system (WHAS) by any means.

Advertiser information exchange channel 12 (Customer link), advertisers link and log in to this system (WHAS), so as to perform actions such as selection of advertisement schedule, schedule inquiry, advertisement price inquiry, advertisement electronic bill transaction, and browsing the system website.

Communication medium 14 (Communication medium), which can be used to provide a medium or method for computer information exchange and transmission. In terms of network, it can be divided into Internet (Internet), Integrated Digital Service Network (ISDN), Public Switched Telephone Network (PSTN), etc.; Leased circuit or leased line can be T1, T3 leased line etc.; in terms of transmission media, it can be optical fiber, twisted pair, coaxial cable (can be divided into carrier frequency (Carrierband), baseband (Baseband), broadband (Broadband) (such as CATV network, RF modem, etc.)), and Other classifications and various communication media.

The main console 16 (Console) provides the administrator of the system to manage and maintain the system (WHAS).

The host 17 (Mainframe) is the center of the system, which is used to provide the computing processing power and storage capacity required for management and maintenance of the system, and to coordinate, control and integrate the advertising service systems in various regions to achieve the advertising transactions of the advertisers, so that the advertising Customers can connect and log in to this system (WHAS), and perform actions such as selection of advertisement schedule, schedule inquiry, advertisement price inquiry, advertisement electronic bill transaction, and browsing the system website. In addition, it also provides proper management, storage and backup of advertiser data and web advertisement data.

Global web advertising marketing system 18 (WHAS), it is a web advertising service system scattered in various regions of the world through the integration, web advertising playback system hosts and related control, management software, computer networks (can be virtual A multi-functional global webpage advertising marketing computer network system composed of a private computer network (Virtual private network, VPN) or a private computer network (Private network, PN, etc.).

The regional advertisement server 20 (Local AD.Server) is used to provide the computing processing capability and storage capability required for management and control of the advertisement broadcasting system, and to coordinate, control and integrate the advertisement broadcasting system in this area. Advertising viewers can connect to the advertising server in the area through network computers and browsers, and query the advertising related information in the area and the advertising related information in the entire WHAS system. If consumers are willing to purchase immediately, they can use the fast and secure transactions provided The system completes the transaction.

Advertisement audience information exchange channel 21 (Audiences' link), the advertisement audience establishes an information exchange channel through the network computer and browser provided by the advertisement site. Through this information exchange channel, viewers can query advertisement-related information, fill out questionnaires, browse the system website, leave messages, and conduct online transactions. These data or messages can be processed through the regional advertising server or sent to the WHAS system through the regional advertising server deal with.

The webpage advertisement output 23 (Output AD. homepages), which processes the webpage advertisement picture through the webpage advertisement playback system, and then presents it to the audience on a screen (such as a large LCD screen, a large TV screen, a projection screen, etc.). The multimedia advertisement information can also be processed by the webpage advertisement playing system and presented to the audience in the form of multimedia special effects. The webpage advertisement playback system is equipped with an automatic pronunciation recognition function, which can read the advertiser's name or URL, and can automatically play the client's name or the advertiser's URL before the end (or start) of the advertisement, for example: "The above advertisement was posted by XXXX Sponsored," or in English: "This is sponsored by Vihara." Or in English: "This is sponsored bywww.vihara.com."

Advertisement audience 26 (Audiences) refers to any individual who accepts the advertisement information.

Web browser information exchange channel 28 (Internet user's link), a web browser establishes an information exchange channel through a computer and a browser to surf the Internet. Through this information exchange channel, web browsers can go to the website of this system to inquire about advertisement-related information, and through the advertisement storage system of this system, they can obtain the advertisement data screen, and through the hyperlink on this screen, they can link to the website of the advertiser, and this system will Count the number of people who visit the advertisement to report to the advertiser.

Response path 29 (Response path), this system will integrate the distributed environment formed by the webpage advertising servers scattered in various regions of the world, and send the query results to the web browsers with the optimal transmission path.

A web browser 32 (Internet user) refers to any user who uses the Internet.

Network computer 34 (Network computer, NC), which is a computer system capable of browsing network information, so that advertisement viewers can browse websites, inquire about advertisement-related information, fill out questionnaires, leave messages, and conduct online transactions.

Figure 2 shows the overall operation of the present invention, which can be divided into three architectures: client software architecture 60, host software architecture 84, and regional advertising server software architecture 82, these three architectures communicate with the communication exchange medium 14 Contacts to serve ad viewers 26 and web browsers 32.

● Advertisement audience 26 generally refers to everyone who watches the webpage advertisement playing system. They do not need to bring a computer to the Internet. The network computer provided by this system can perform the function of querying this website.

●Web browsers 32 generally refer to people who connect to the system website of the global web advertising marketing system 18 through the network, and they must have tools to connect to the network.

●The communication exchange medium 14 generally refers to any medium or method that can connect to the Internet, as shown by 14 in FIG. 1 .

The client software architecture 60 generally refers to the ownership software architecture required by advertisers to connect to the global web advertising marketing system 18 system, which includes:

1. Advertisement electronic file production module 62: when an advertiser makes or entrusts others to make or play an advertisement electronic file in a web format, the global webpage advertising marketing system 18 will actively send a new module to the client to replace the original one. Group.

2. Commodity order processing 63: When the advertiser conducts commodity transactions through the global web advertising marketing system 18, when the consumer places an order and has paid for it, the system will send the consumer order information to the advertiser. The default is a text file It is sent to the advertising client as the data source of the product order processing module 63, and the content of the order data file is used by the advertiser as the basis for processing such as shipping and distribution of the product. If it is necessary to adopt other faster and safer file formats due to other reasons, the global web advertising marketing system 18 will actively send a new receiving and decoding program to the client to replace the original mode.

3. Customer information exchange module 64: When an advertiser logs into this global web advertising marketing system 18 through the network, the communication method left in the member registration becomes the default communication method of the customer information exchange module 64, due to other reasons , when it is necessary to use other methods, the global web advertising marketing system 18 will actively send other information exchange methods to the client to replace the original method.

Host-side software architecture 84 refers to the software architecture of the global webpage advertising marketing system 18 of Fig. 1, and it comprises:

1. Reservation system 86: Divided into regional time slot advertisement module 601, customer order module 603, and payment mechanism 605 (please refer to FIG. 6 and its description for details). When the customer enters the reservation system 86, he can enter the region time period advertisement module 601 to inquire about the region time period and unit price he wants. After selecting the desired time period, he will enter the customer order module 603 to process the customer's scheduled advertisement region and time period, and After selecting the time period and region, the total settlement amount, order details and all amount statistics are given to the customer for a second confirmation. After the customer confirms that the payment is correct, the payment mechanism 605 will appear to allow the customer to process the payment. After the system confirms the payment certificate, if It's the first time it's played, the (advertisement exchange system) notification will be activated.

2. Advertisement information exchange system 88: It is divided into customer advertisement electronic file transmission 607, advertisement effect statistical analysis 609 and consumer order 611.

When the booking system 86 confirms that the customer has proof of payment and the amount is correct, and the advertisement is played on the system for the first time, the advertisement information exchange system 88 starts the advertisement electronic file transmission module 607, and transmits the information to the customer's information exchange system 64 , notify the other party that the electronic file can be sent, and send it according to the method and designated place notified by the system. In order to coordinate the advertising information exchange system 88 and ensure that the customer's electronic advertisement file is sent to the designated place within a safe time, when the advertising information exchange system 88 sends the first message to the customer, it will record the sending time in the information record 100 database, And change the "Number of Notified Consumers" field from 0 to 1. From now on, at regular intervals, the advertisement scheduling system 93 checks whether the advertisement has been sent back. If it has not been sent or has been sent but the system fails to open the file (Open file false), it will be displayed in the file transfer failure column in the database of the client’s file transfer. place, record the "failure" record and reason, and send a second message to request the customer to upload the file, and change the "number of times the consumer has been notified" column from 1 to 2, and so on, and repeat the check until the customer If the files are uploaded correctly, the advertisement electronic files will be sent 609 and will be compared with the system time and the "last transaction safety time", and the record will exceed the safety time limit. If the safety time is exceeded, the advertisement scheduling system 93 will replace the advertisement period with other time slots in the advertisement storage database 104. Advertisement files are replaced in order to ensure the normal broadcasting of the advertisement playback system.

Advertisement effectiveness statistics analysis 609 transmits the query records of web browsers 32 and viewers using network computers 34, overall effectiveness statistics and consumption performance generated by consumers viewing advertisements to the client on time according to the time period required by the client , can provide customers with analysis of consumer levels and consumer inquiries, as a reference for the location and time of the next advertisement, and the statistical analysis of advertising effectiveness 609 determines the membership level of the advertiser according to the statistical value per unit time. To the advertiser, which in turn affects the unit price of the advertisement, and the statistical value determines the level of the member.

Consumer order 611 After the system has confirmed that the consumer transfers money to this system, the system will quickly send the order information of the consumer's order to the advertiser through this mechanism, so that the client can quickly complete the transaction.

3. Advertisement scheduling system 93: It regularly checks whether there is any vacancy in the regional advertisement period 98. If there is, it will check the customer order database 96 to see if there is any advertisement that the customer forgot to send, and notify the advertisement information exchange system 88 to send the electronic file of the advertisement again If the customer cannot reach the destination beyond the "last safe transaction time", it will go to the advertising warehouse 104 to select a self-advertisement or a public service advertisement equivalent to the free time to make up for the advertising gap.

4. Advertisement web page query mechanism 90: When customers or web browsers search for online advertisements in the network of the global web page advertising marketing system 18, the system will start the advertisement web page query mechanism 90, connect to the advertisement warehouse database 104, and the screen shown in FIG. 7 will appear.

To inquire what kind of advertisement, please enter the keyword in the "SEARCH FOR" field; enter the type in the "TYPE" field. The system will enter the advertisement warehouse database 104 to search, and then the results of 703, 705, 707, 709 and 711 will appear.

Among them, 703 is the universal resource locator (Universal resource locator, URL) that appears when the query meets the conditions entered in 701. This universal resource locator can be hyperlinked to the website of the company or individual to whom the advertisement belongs. When the mouse pointer moves to the next When writing, the highlight of the universal resource locator will also move to the next stroke. This action will pull the webpage of 705 to become the webpage of the next stroke, and 707 will become the website profile of the next stroke, which is completely It is a dynamic action generated with the movement of the mouse, which is different from the text introduction provided by the general search engine now, just like the one presented in 707. In order to improve the speed of displaying the 705 web page on the user end, this system invents a " Fast web page query method", using the URL comparison module 92 to compare the URLs from the Internet user terminal with the URLs of the regional servers recorded on the server URL database 108 of the global webpage advertising marketing system 18, through address resolution The (Address resolution) program can find out the closest server URL, connect to the advertisement warehouse 104 of the regional server, and send the webpage and the text introduction of the webpage from the advertisement warehouse 104 of the regional server, so as to speed up the speed presented on the user end, Reduce the number of cross-border transmissions of web pages, but when the URLs of both parties cannot produce results, you can still use the data storage of the main site as the default value to send out web pages and text introductions. If the advertiser does not have its own website, then 703 provides The function of connecting the hyperlink to the client’s website cannot be realized. The system proposes a remedial method, which is to use the function of 709 viewers to leave a message, and pass it to the advertisement through the client’s advertising effectiveness analysis and statistics 609→advertising information exchange system 88→customer information exchange 84 Customers, if netizens are willing to spend, can conduct online transactions through the transaction interface of 711.

5. The URL comparison module 92 is a module, which is used to compare the URLs from the Internet user end with the URLs of the regional servers recorded on the server URL database 108 of the global web advertising marketing system 18, and can be found through the address resolution program. The closest server URL is displayed, and then the virtual URL and transfer bank account number are mapped.

Regional advertisement server-side software architecture 82 generally refers to all mechanisms and software architectures of the regional advertisement server-side, which includes:

1. The advertisement broadcasting system 70 is a module. According to the regional advertisement period 98 database, the advertisement is regularly broadcast in the form of a webpage. When the column "automatically recognize the pronunciation content" of the region advertisement period database 98 is not equal to blank, start the automatic The language recognition software will broadcast "automatic recognition of pronunciation content".

2. The audience information exchange system 72 is an interface between the audience and the advertisement database. After the audience sees the advertisements broadcast by the advertisement broadcasting system 70, if they want to know more about the advertisements, they can use the The network computer searches data through the audience information exchange system 72, and the interface displayed by the system is the same interface as that displayed by the advertisement webpage query system 90, as shown in FIG. 7 . Since the global web advertising marketing system 18 is composed of regional servers scattered all over the world, the content of the website seen by the audience through the network computer is the same as the website of the global web advertising marketing system 18 system seen by the web browser , but it is impossible to query other websites on the Internet through the network computer, because the purpose of setting up the network computer is to collect the advertising effect of the regional server, not to allow users to directly access the Internet, and viewers can leave messages or suggestions for the advertisements they inquire, such as The same as 709 in Fig. 7, the audience's message data will enter the "advertisement query" 106 database of the regional server, change the database of the host through the database consistency function, and then pass the advertisement information exchange system 88 to the client regularly. As a reference material for the next advertising area and time.

3. Consumption order transactions 94. Through this mechanism, advertisers and consumers can be helped to establish fast and safe transaction channels, and complete online transactions quickly and safely.

There are generally two types of databases, one is the host side and the other is the regional server. The host end contains databases such as advertisement order 96, regional advertisement period 98, information record 100, member record 102, advertisement warehouse 104, advertisement query 106, server website 108, consumer order 110, advertiser commodity order 112 (remark: in relation Database (Relational database) also can be referred to as database form, but for seeking its universality, the present invention is commonly referred to as database, covers a situation that a database form is divided into a plurality of database forms). And the regional server has databases such as advertisement storage 104, regional advertisement period 98, advertisement query 106, consumer order 110, advertiser commodity order 112, etc.

1. Advertising order 96 is a database, including "membership number", "order number", "order serial number", "advertising location", "period", "advertising time", "advertising unit price", "total price" ", "Whether payment has been made", "Last transaction security time", "Advertising file storage data warehouse number", "Want to see user query & consumption record cycle", "Would you like to provide network user query", "Type" , "Whether you are willing to do online transactions", "Transfer bank account number", "Transaction failure", "Customer transfer amount" and other fields. This database is to record all the data of the customer's scheduled period of time to advertise, and when "whether you have paid" is set to "YES", the advertising information exchange system 88 will start, and notify the customer to upload the file, "whether you are willing to provide it to the network for use?" "Enquiry" = YES, the system will allow the customer's advertisement electronic files stored in the advertisement warehouse to be provided to users on the Internet for inquiry, and use "advertisement broadcast location", "time period" and "advertisement broadcast time" to change the regional advertisement period 98 data in the database, in order to play advertisements in a loop, the "advertisement file storage data warehouse number" can be related to the advertisement electronic column position of all records in the advertisement warehouse.

"Type" is to record the type of this advertisement, which can be divided into general advertisement, replay advertisement, house advertisement and public service advertisement.

●General advertisement: Refers to the advertisement ordered by the client according to the normal procedures. The electronic file of the advertisement must be sent to the global web advertising marketing system 18 on time according to the instructions of the advertising information exchange system 88, and the advertisement will be broadcast at a fixed time after checking.

●Replaying the advertisement: it means that the client's advertisement has been played in this system before, and the data warehouse already has data, so there is no need to send the file through the advertisement information exchange system 88 again.

●Self-house advertisement: it can be played in the free period of the regional advertisement period 98, and the system will arrange its own advertisement to make up for this advertisement period.

●Public service advertisements: advertisements required by public welfare organizations recognized by the public.

In the free time slots available for broadcasting in the area advertisement period 98, this system regards itself as the system advertisement and plays.

"Whether you are willing to do online transactions" can be provided to customers who want to use the advertising webpage to make further choices. "Would you like to do online transactions" = YES means that the advertiser is willing to use this webpage for online transactions. "Transfer bank "Account number" is for advertisers to enter their own transfer account number. After the system confirms that both the consumer and the advertiser have completed the online transaction, the "transfer bank account number" is used to transfer the amount due to the advertiser to the advertiser.

2. Regional advertising period 98 is a database, including "advertising broadcast location", "period", "advertising broadcast time", "advertising file format", "advertising file storage data storage number", "automatic recognition of pronunciation content", " Server URL" and other fields. Record all the details of the customer's advertisements, and use this database to understand the schedule of advertisements and which slots do not have advertisements.

The advertisement playing system 70 plays the advertisement electronic file regularly according to the system time of the regional advertisement server.

This database also has a consistency database in the region server, the two ends of the same data record (Recored) are exactly the same, and the two sides must perform a synchronization action to reach a consensus.

3. The information record 100 is a database, including "membership number", "advertising location", "period", "advertising time", "order number", "order serial number", "number of times consumers have been notified", Fields such as "transaction failure", "failure reason", "last safe time", "customer URL", "re-notification consumer cycle", "customer category" and so on. Record the transaction information between the advertiser and the system, and the transaction information between the consumer and the advertiser, and distinguish it by "customer category".

After the advertiser reserves the time slot for the advertisement area, the system starts to make a series of contacts with the advertiser, and the information record 100 is exactly to record the information of these contacts. Similarly, when the advertiser and the consumer conduct online transactions, the information record 100 is responsible for recording the interaction information between the advertiser, the consumer and the system.

4. The member record 102 is a database, including fields such as "member number", "member address", "member communication information", "emergency contact information", and "customer level". Record general information about customers or web browsers. "Member communication data" is the address data that the advertising information exchange system 88 can exchange information; "customers, etc." is to determine the customer grade according to the query rate of the advertiser's advertisement, and then affect the advertising pricing.

5. The advertisement storage 104 is a database, including "advertising file storage data warehouse number", "web page storage location", "order number", "order serial number", "advertisement type", "advertisement content introduction", "cumulative play time", "whether you are willing to provide it to network users for inquiries", "whether you are willing to make online transactions" and other fields.

Advertisement storage 104 records the storage locations of all advertisement webpages, and is the knowledge base of advertisement webpages. Internet browsers and viewers connect to this system through the network, query the keywords of "advertisement content introduction" and "advertisement type", and then correlate relevant advertisements. Advertisement webpages, but only under the premise that the customer agrees to provide it to network users for query, that is to say, "whether you are willing to provide it to network users for query" = YES, the system will allow network users to query.

This database also has a consistency database in the region server, and the two ends of the same data record are exactly the same, and both parties need to perform synchronous actions to reach a consensus.

6. Advertisement query 106 is a database, including: "name of inquirer", "inquiry time", "region where inquirer is located", "message record", "advertising file storage data warehouse number", "server URL" and other columns bit.

When a web browser 32 or an audience 26 connects to the system and inquires about advertisements, the system URL comparison module will start to compare the other party's URL and the server URL 108 to find the closest URL, and the user's query result will be based on this The server serves as the base, sends the results to the user end, and records the "queryer's name", "query time", "queryer's location", and "message record". &Consumption Record Period” field sends data to the advertiser periodically.

This database also has a consistency database in the region server, and the two ends of the same data record are exactly the same, and both parties need to perform synchronous actions to reach a consensus.

7. The server website 108 is a database, including fields such as "server name", "establishment time", "location", "server website", "virtual website", "consumer money transferred to bank account". For the convenience of operators to manage all servers, this database is established. When the advertising information exchange system 88 is started, the URL comparison module 92 will compare the closest server URLs according to the collected client URLs and server "URLs". Notify customers to upload files to this server. When web browsers inquire about advertising materials, they will also compare the URL of the server in order to expect the query results to be sent to the computer of the inquirer in the shortest possible time. When the browser wants to complete the transaction online, this database Provide local bank stickers to consumers for online transactions.

8. Consumer order 110 is a database, including "consumer number", "consumer order number", "order serial number", "advertisement broadcast location", "period", "advertisement broadcast time", "whether the consumer Already paid", "Ad file data storage number", "Order details", "Consumption amount", "Consumer transfer amount", "Transaction failure", "Consumer communication information", "Consumer name", "Final payment Expiry date", "Return period", "Mobile phone number" and other fields.

9. Advertiser commodity list 112 is a database, including "membership number", "product number", "list serial number", "commodity name", "commodity specification", "commodity unit price", "total price", "advertising File storage data storage number", "transfer bank account number" and other fields.

When an advertiser enters "YES" in "Would you like to do online transactions" when booking an advertisement period, the system will display the information of the advertiser's commodity list 112 to allow the advertiser to enter the details and unit prices of the commodities he wants to sell, so as to In the future, consumers can choose the product specifications and prices they want to buy.

Fig. 3-A is shown as the flow chart that advertiser carries out advertisement business transaction among the present invention and multi-functionalizes advertisement webpage, and its steps are as follows:

301: The customer connects to the Internet in various ways, enters the global webpage advertising marketing system 18, and starts the "reservation module 86", and will ask to enter the membership ID and password. If it is the first time to log in, you need to apply to become a member to enter the application for membership Fill in the form screen to complete the application procedure.

303: Global webpage advertising marketing system 18 The website displayed is a large network composed of servers scattered all over the world, so customers need to choose the region where they want to advertise, filter out the regions that do not want to advertise, and then select the desired region in detail region, start the reservation system 86, enter the region time period advertising module 601, and present the region time period and unit price to the customer for inquiry. The unit price here will be different due to the membership level in the membership record 102 of the advertiser.

307: Enter the customer order module 603 to process the customer's predetermined advertising area and time period, and after selecting the time period and area, settle the total amount, order details and all amount statistics appear, and sign to abide by the laws of the advertising broadcast location, such as the advertisement played If the content violates local laws, all legal responsibilities shall be borne by the advertiser. Let the customer make a second confirmation. If the customer is not satisfied, he can go back to 303 and make another choice. Here, the customer can choose whether the advertisement is willing to be provided to web browsers for inquiries and whether to use the webpage for online transactions. See Figure 3 for details -Description of B.

323: start the website comparison module 92, compare the website location of the computer used by the customer with the website address of the server website 108, find out the closest regional server, if there is no result in the comparison, the server website of the main station will be provided to represent .

325: The system provides the transfer bank account number to the customer according to the local transfer bank account number in the URL database of the server URL 108 obtained from the compared URL.

327: According to the account number provided by the system, the advertiser uses the mobile phone to transfer money to the designated account, and can also use the online card swiping mechanism provided by the system.

329: The system and the bank connection confirm that the advertisement fee of the advertiser has been received correctly. If the answer is YES, then change the insertion order 96 database "whether it has been paid"=YES, and enter the processing step 331. If the answer is NO, then Enter 347.

331: After confirming that the advertiser has received the correct amount, the system will query the "advertising file storage data storage number" of the advertising order 96. If the data has been played in this system before, the "advertising file storage data storage number" will have the original ID, the system will skip to 304, otherwise the "advertisement file storage data warehouse number" field will be blank, and the system will skip to 333.

333: Start the advertising electronic file transmission module 607 of the advertising information exchange system 88, call the website comparison module 92 to compare the website of the client and the website of each regional server recorded on the website website database of the global webpage advertising marketing system 18, and transparently Through this analysis program, the closest server address can be found, and then the virtual address is mapped out. The advertising electronic file delivery module 607 sends the virtual address to the customer's customer information exchange module 64 to notify the other party that the electronic file can be sent, and according to the address Comparing the notification method and designated location of the notification module 92, after the advertisement electronic file transmission module 607 transmits the e-mail, it will record the sending time in the information record 100 database, and change the column of "the number of times consumers have been notified" from 0 to 1.

335: Every once in a while, check whether the electronic file of the customer’s advertisement is sent back to the global web advertising marketing system 18. If it has not been sent or has been sent but the system fails to open the file, it will be recorded in the file transfer failure column in the database of the information record 100 , record the record and reason of "failure", skip to 337, if the file transfer is successful, then skip to 339.

337: Advertisement scheduling 93 checks whether the "last transaction safety time" of the transaction has exceeded, if not, go to 333 to continue to notify the client to upload files, if it has exceeded, go to 351 to cancel the transaction.

339: After the advertisement electronic file is successfully transmitted to the location designated by the system, after checking that it is correct, the system adds a piece of data to the advertisement warehouse 104, and corrects the "advertising file storage data warehouse number" to the record in the insertion order 96 database , change the file name of the advertising electronic file to "advertising file storage data warehouse number", transfer the advertising electronic file to the location specified by the advertising warehouse database, and update the data of the regional server and the host server through the database consistency function, Send the advertisement electronic file to the regional server and host server.

340: Updating the regional time period advertisement 98 database, and putting the "advertising file storage data warehouse number" of the advertisement into the record of the region time period in which the advertisement file is played.

341: Check the order database, is the customer willing to allow network operators to inquire? If "Yes", go to step 343 directly, otherwise go to 345.

343: Correct the advertisement storage database 104 "whether you are willing to provide it to the network user to inquire"=YES, so that the network user can inquire.

345: Correct the advertisement storage database 104 "whether you are willing to provide network user query" = NO, network user query is not allowed.

347: Send a message to notify the customer that the transfer is not correct to the designated bank, and record this in the information record 100 for checking the "last safe transaction time".

349: The reservation module 86 checks whether the "last transaction safety time" of the transaction has exceeded, if not, then go to 329, and continue, if it has exceeded, then go to 351.

351: The reservation module 86 records the "transaction failure" in the advertisement order 96 as YES, and enters into the processing of the reason for the transaction failure (Fig. 3-C).

Figure 3-B:

309: The system provides the local legal clauses to the advertiser, and asks the client to sign an agreement to comply with the clauses.

311: If the advertisement content of the advertiser does not comply with the local law, go back to 303, reselect the area time slot, or leave the system, otherwise go to 312.

312: The advertiser determines whether the advertisement is played for the first time, if yes, go to 314, otherwise go to 313.

313: The system provides a transaction history order for the customer to choose the advertisement that has already been played. After clicking, the system puts this "advertisement file storage data warehouse number" into the new customer order.

314: Choose whether the customer is willing to provide the advertisement webpage for people to inquire on the Internet, if yes, go to 315, otherwise go to 317.

315: Update "whether you are willing to provide it to network users" in the insertion order 96=YES.

317: Update "whether you are willing to provide network user query" in insertion order 96=NO.

319: provide whether the customer is willing to use this webpage as a medium for online transactions, if the answer is yes, then go to 321, otherwise go to 323.

321: Provide the advertiser's product list 112, allowing customers to input product specifications and prices. When consumers have the willingness to purchase products on the webpage, they can enter the advertiser's product list and click on products to conduct transactions.

Figure 3-C:

353: Check the transaction in the customer's advertising order 96, whether the advertisement has a remaining transfer amount, if so, go to 355, otherwise go to 357.

355: Refund the transfer amount to the advertiser.

357: The system analyzes the cause of the transaction failure. If the responsibility lies with the customer, then correct the customer level in the member record 102. If the responsibility lies with the company that owns the global web advertising marketing system 18 system, take responsibility according to the terms of the contract, and Send the advertiser information on the reason for the transaction failure and the subsequent processing process.

359: The advertising scheduling system 93 will regularly check whether there is any vacancy in the regional advertising time slot 98, and if there is, it will check the customer order database 96 to see if any customer has forgotten to send the advertisement, and notify the advertising information exchange system 88 to request the customer to send the electronic file of the advertisement again If the customer cannot reach the destination beyond the "last safe transaction time", the advertisement warehouse 104 will select an own advertisement or a public service advertisement equivalent to the free time to fill the advertising gap.

Fig. 4 is the flow chart and the business method thereof that the web browser carries out advertising web page inquiry among the present invention, and its steps are as follows:

401: When a customer or a web browser connects to the website of the global webpage advertising marketing system 18 to search for webpage advertisements, the system will start the advertisement webpage query mechanism 90 and link to the advertisement storage database 104 .

403: When the user connects to the global web advertising marketing system 18, a screen as shown in FIG. 7 appears, enter a keyword in the "SEARCHFOR" field; enter a category 701 in the "TYPE" field.

405: Call the website comparison module 92 to compare the website of the client with the website of each regional server recorded on the server website database 108 on the global web advertising marketing system 18, and find out the website of the closest server through the address resolution program .

407: In order to increase the speed of displaying the advertisement webpage 705 on the user end, provide the advertisement webpage with the closest regional server, and then send the text introduction of this webpage and the webpage from this regional server to speed up the rendering speed of the user end , to reduce the cross-border transmission of web pages, but when the comparison of the URLs of the two parties fails to produce results, it is still possible to transfer the web pages and text introductions based on the data storage of the main site.

408: If the viewer is willing to purchase the advertised product on this page, and the advertisement webpage is registered by the advertiser for online transactions, the viewer can click to enter 711 to conduct transactions. The entire transaction process is shown in Figure 8.

409: Referring to Figure 7, when the mouse pointer moves to the next stroke of 703, the highlight (yellow part) of the universal resource locator will also move to the next stroke, and this action will pull the webpage of 705 to become the next stroke The webpage of the pen, and touch 707 to become the next webpage introduction, which is completely dynamic with the movement of the mouse, which is different from the text introduction provided by all search engines, and the viewer clicks on the advertisement webpage or general A resource locator (URL) that attempts to connect to the customer's website.

413: If the advertiser has its own website, the system will hyperlink to the advertiser's website.

415: If the viewer clicks on the advertisement webpage, but the advertiser does not have its own website, then the function of the universal resource locator hyperlink to the customer's website provided by 703 cannot be realized. The remedy proposed by this system is to use 709 viewer The function of leaving a message allows viewers to leave a message or inquire about other advertising pages.

416: Record the viewer's webpage and the advertisement webpage that appears in the advertisement query database, record the consumer's consumption order in the consumer order 110 database, and use the database consistency function to make the query database consistent with the data on the area server advertisement and the host side Sexual synchronous action, in order to pass to the advertiser for analysis.

417: Through customer advertising effectiveness analysis and statistics 609→advertising information exchange system 88→customer information exchange (64), the regional distribution of web browsers (32) and audiences (26), messages and statistical data, consumer spending The performance is passed to the advertiser, and it is determined according to the statistical value data.

Fig. 5 is the flow chart of the regional advertisement server playing advertisement information processing and the interactive method for the viewer to use the network computer in the present invention, the steps are as follows:

501: The advertising scheduling system 93 is responsible for arranging the advertising time slots in the database of the regional advertising time slots 98 so that there are no advertising slots.

503: Through the database consistency function, the regional time period database is stored in the data records of the regional server and the host to achieve data consistency.

505: The advertisement playing module finds out the corresponding "advertisement storage data warehouse number" in the advertisement warehouse according to the schedule of the regional advertisement period database to obtain the advertisement electronic file to play.

507: Whether the field of "automatically recognize reading room content" is equal to blank, if not, the automatic speech recognition software will be started to play.

509: The viewer gets the advertisement information through the billboard, and can query the detailed information of the advertisement through the network computer for those who are interested in the advertisement.

511: Viewers can leave information if they want to leave a message or exchange information with advertisers.

512: If the viewer is willing to purchase the advertised product on the page, and the advertisement webpage is an advertiser registered to conduct online transactions, the viewer can click 711 to conduct the transaction. The detailed process is shown in Figure 8.

513: Store audience message data and regional server URLs in the advertisement query database 106, record consumer orders in the consumer order 110 database, and send the data back to the host 17 through the database consistency function.

515: Through customer advertising effectiveness analysis and statistics 609→advertising information exchange system 88→customer information exchange 64, send the web browser 32 and audience 26 website area distribution, messages, statistical data and consumer consumption performance to the advertiser.

FIG. 6 is a supplementary explanatory diagram of the system block diagram shown in FIG. 2 .

Advertisement module 601 by region and time period: the interface module for customers to select region and time period. It adopts a gradual approach to let customers find the location and time period they want. First, select country→region→street to show the special features of the advertisement at this time. It also displays the historical records of advertising here in the past, the overall performance statistics of audiences and web browsers, as a reference for the place and time of advertising, and customers can choose the advertising performance return time period here.

Customer order module 603: When the customer enters the regional period advertising module 601, clicks on the location and time of the advertisement in detail, enters the customer order 603, this module will help the customer sort out the detailed order and the total amount of this transaction, Ask the customer to make a second confirmation, and ask the customer whether there is any advertising material that was previously played in this order, and now it needs to be replayed. If the answer is yes, the system will display transaction history data, allowing the customer to select the replayed advertising file. Therefore, the system can save the task of notifying the customer to upload the file. In this module, the customer can choose whether to let the web browser query the advertisement on the Internet and whether to conduct online transactions. See Figure 3 for details.

Payment mechanism 605: After the customer completes the order options, the system automatically enters the payment mechanism 605, and the online card swiping and transfer account will appear, allowing customers to complete online transactions quickly and safely. If the customer cannot adapt to online card swiping, the system provides bank transfer After the transaction is completed, the system will update the order information to make the payment successful, and continue the work of file uploading and advertising scheduling.

Advertisement information exchange system 88: When the reservation system 86 confirms that the customer has proof of payment and the amount is correct and the advertisement is logged in for the first time, the advertisement information exchange system 88 activates the advertisement electronic file transmission module 607, and transmits the information to the information exchange system of the customer 64 notify the other party that the electronic file can be sent, and send it according to the method and designated place notified by the URL comparison model 92, in order to coordinate the advertising information exchange system 88, to ensure that the customer's electronic file of the advertisement is sent to the designated place within a safe time, when the advertisement When the information exchange system 88 sends the first message to the customer, it will record the sending time in the information record 100 database, and change the "number of times the consumer has been notified" field from 0 to 1, and then check every once in a while. Whether the electronic file of the customer’s advertisement is sent back to the global web advertising marketing system 18. If it has not been sent or has been sent but the system fails to open the file, then record the “failure” record and reason in the file transfer failure column in the database of the client’s file transfer , send the second message, request the customer to upload the file, and change the "Number of Notified Consumers" column from 1 to 2, and so on, repeat the check until the customer uploads the file correctly, the electronic advertisement file is sent 607 and The system time will be compared with the "last transaction safety time". If the time has been exceeded, the system will record the exceeding safety period in the information record 100 and record the reason for the transaction failure.

When the client transfers the files safely, the advertising electronic file transmission module 607 will automatically give a new number to correct the "advertising file storage data warehouse number" in the customer's order.

Statistical analysis of advertising effectiveness 609: send the query records of Internet browsers 32 contained in the advertising query database 106 and the query records of audiences using network computers 34 and the overall effect statistical chart to customers and consumers on time according to the time period required by customers The consumption performance can be passed on to the advertiser, which can help the customer as a consumer level and the distribution of consumer inquiries, as a reference for the place and time of the next advertisement.

Advertisement effectiveness statistical analysis 609 determines the membership level of the advertiser according to the statistical value per unit time, and transmits it to the advertiser, which in turn affects the unit price of advertisement playback. The statistical value determines the membership level.

Consumer order 611: After the consumer order transaction 94 mechanism has confirmed that the consumer has successfully transferred to the designated account for the order placed by the consumer, the consumer's order information will be sent immediately through the advertising electronic transmission module 607 to Advertiser product order processing 63, allowing advertisers to deliver products to customers in the fastest time.

The consumer order transaction 94 mechanism sends a message to confirm that the advertiser has delivered the product to the consumer, and the consumer order transaction 94 mechanism sends a message to confirm that the consumer has not For return, the consumer order transaction 94 mechanism transfers to the advertiser's account, and the transferred information is sent to the customer's commodity order processing 63 through the consumer order 611 → advertising electronic file transmission module 607 .

URL comparison module 92: a module for comparing the URLs from the Internet client end with the URLs of the regional servers recorded on the server URL database 108, and the closest server URL can be found through the address resolution program .

Advertisement scheduling system 93: regularly inquires whether there is any vacancy in the regional advertisement period 98, and if so, checks the customer order database 96 to see if any customer has forgotten to deliver the advertisement, and informs the advertisement information exchange system 88 to request the customer to transmit the electronic advertisement file again. If the customer still can't reach the destination after exceeding the "last safe transaction time", it will go to the advertising warehouse 104 to select a self-advertisement or a public service advertisement equivalent to the free time to make up for the advertising gap.

Consumer order transaction 94 mechanism: responsible for the operation of the entire consumer transaction online transaction, providing consumers and advertisers with safe and fast transaction channels, see the description in Figure 8 for details.

Can understand the service that global web page advertisement marketing system 18 does for the net friend of network by Fig. 7.

701: It allows netizens to input the keywords they want to find and the type of advertisement to filter the system by conditions.

703: The universal resource locator that appears for the query that meets the conditions entered in 701. The universal resource locator can be hyperlinked to all websites of the advertising company, and when the mouse pointer moves to the next stroke, the universal resource locator The highlight (yellow part) of the device will then move to the next stroke. This action pulls the webpage of 705 to become the next stroke of the webpage, and affects 707 to become the next stroke of the website profile. This is completely The dynamic action produced by moving the mouse is different from the text introduction provided by all search engines now, just like what 707 presents, in order to improve the speed of 705 webpages presented on the Internet, this system develops a "fast Web page query method", using the distributed database on regional servers scattered all over the world, through the URL comparison module 92, comparing the URLs of web browsers, and finding the closest regional server to the web browser's URL. The advertisement webpage, and then send the webpage and the text introduction of the webpage from the regional server to speed up the presentation on the user end and avoid the transnational transmission of the webpage, but when the comparison between the URLs of the two parties fails to produce results, it is still possible Based on the data storage of the main site, the webpage and text introduction are sent out. If the advertiser does not have its own website, the function of hyperlinking to the customer's website provided by 703 cannot be realized. The remedy method proposed by this system is to use 709 The function of the viewer leaving a message allows the viewer to leave a message, which is regularly sent to the advertiser through the customer's advertising effectiveness analysis and statistics 609→advertising information transaction system 88→customer information exchange 64.

711: Provided here to consumers who are willing to purchase products on this webpage, they can click 711 to make online transactions. Please refer to Figure 8 for the detailed process.

Figure 8 illustrates how the consumer, the system, and the advertiser complete the online transaction process:

801: When the consumer clicks 711, activates the consumer order transaction mechanism 94 through the link of 711, and enters the order screen. If the system requests a return without notification, the transaction is deemed to have been successful. After the consumer agrees, the system will display the advertiser’s product list 112 information. The consumer will enter the product specifications and quantity they want to buy into the consumer order, and the system will Set the "final payment deadline". After the consumer enters the order details and presses the OK button, the system will calculate the total amount.

803: The system starts the URL comparison module 92, and compares the URLs in the server URL 108 database according to the URL location input by the user to find out the closest regional server. If there is no result in the comparison, it will provide the host site Server URL to represent.

805: The system provides the account number of the transfer bank to the consumer according to the local transfer bank account number corresponding to the URL in the server URL 108 database compared.

807: According to the account number provided by the system, the consumer uses the mobile phone to transfer money or swipe the card online to the designated account.

809: The system and the bank connection determine that the consumer's consumption amount has been correctly received, if the answer is YES, then change the consumer order 110 database "whether the consumer has paid"=YES, enter 811 processing step, if the answer is NO , enter 819.

811: After confirming that the consumer's amount has been received, the system transfers the order placed by the consumer through the consumer order module 611, after the consumer's order transaction 94 mechanism has confirmed that the consumer has successfully transferred to the designated account , immediately transmit the order data of the consumer to the commodity order processing 63 module of the advertising client through the advertising electronic file transmission module 607, so that the advertiser can deliver the product to the consumer in the fastest time.

813: The advertiser delivers the product to the consumer in the fastest time. When the product reaches the consumer, the advertiser must immediately mark the original consumer order as delivered to the consumer and send it back to the system so that The system calculates the "returnable time" based on the arrival date of the goods.

815: Whether the consumer has sent return information to the system within the "returnable time", if yes, enter 827, if not, enter 825.

817: The consumer order transaction 94 mechanism transfers the transaction, the money due to the advertiser, to the advertiser's bank account, and transmits the transferred information to the advertiser through the consumer order 611→advertising electronic file transmission module 607 The product order processing of the advertising client is in the 63 module.

819: Send a message to inform the consumer that the money has not been transferred to the designated bank correctly.

821: The consumer order transaction 94 mechanism checks whether the "final payment deadline" of the transaction has exceeded, if not, proceed to 809, and if it has exceeded, then proceed to 823.

823: The consumer order transaction 94 mechanism records "transaction failure" in the consumer order 110 as YES, and proceeds to 824.

824: The reason for recording failure is sent to the consumer and the advertiser respectively in the information record 100.

825: The consumer order transaction 94 mechanism checks whether the system time has exceeded the "returnable period" of the consumer order, and if so, enters 817, otherwise returns to 815.

827: The consumer order transaction 94 mechanism sends a message to notify the advertiser to process the return.

829: Through customer advertising effectiveness analysis and statistics 609→advertising information exchange system 88→customer information exchange 64, the regional distribution and messages of web browsers 32 and viewers 26, and consumer consumption performance are transmitted to advertisers.

831: The consumer order transaction 94 mechanism checks whether the consumer has already transferred money to the system, if yes, then enters 833, and ends if there is no remaining transfer amount.

833: Refund the remaining amount to the consumer.

Claims (23)

1. A method for advertising business operations using computer network technology and information technology, which adopts an advertising business transaction model that improves traditional advertising billboards, and provides a method for the Internet world to conduct advertising business operations to the outside world. It includes: a main control A station is used to execute the method and exists on a communication medium in the form of a website, at least one advertiser computer operated by a client, at least one web browser operated by a netizen, at least one regional advertisement server, and at least one webpage advertisement output unit Used together with other hardware, the regional advertising server controls the web page advertising output unit to display predetermined advertising information, and the main console, advertiser computer, network browsing device, and regional advertising server are linked by the communication medium, its characteristics The method includes the following procedures: - Login: it is a procedure to perform the necessary actions through the communication medium in order to start using the system; - Query advertising information: it is a program that provides retrieval of advertising-related information; -Appointment schedule: it is a program to provide ticking advertisement location and advertisement time; - Bill payment: it is a procedure of collecting advertising fees paid by advertisers; -File transfer receiving: it is a program that receives the advertisement data sent by the customer or the program that the customer has already played the advertisement can be reloaded and played; -Schedule signing: it is a procedure to arrange the schedule scheduled by the customer into the advertising schedule; - Advertisement playback: it is a procedure to transmit advertisement information to the audience through the webpage advertisement output unit; - Viewer information exchange: It is a program for viewers to retrieve advertisement-related information, viewers answer questionnaires, evaluate advertisement effectiveness, and browse the system's website; - Advertisement webpage query: With the consent of the client, provide the advertisement webpage stored by the client in the advertising warehouse to netizens for query, so as to facilitate publicity and serve as a medium to connect back to the client's own website; -Consumer online transaction: After the consumer inquires about the advertisement webpage, he has the willingness to purchase the webpage. This method provides consumers with an online transaction mechanism, and quickly sends the transaction order to the advertiser, and the advertiser quickly sends the product to the advertiser. delivered to consumers. 2. A method for advertising business operations using computer network technology and information technology as claimed in claim 1, characterized in that the advertiser computer also includes a client software framework (60): it generally refers to the advertiser connection All mechanism software architecture required by the console to use this method, including: - Advertisement electronic file production module (62): The advertiser himself or entrusts others to produce an advertisement electronic file that can be played in a web page format. If it is necessary to use other faster advertising electronic file production modules for other reasons, the main console will Actively send and replace new modules to customers to replace the original modules; - Commodity order processing (63): When an advertiser uses this method to conduct commodity transactions through the main console, when the consumer places an order and has paid for it, the main console will send the consumer order information to the advertiser, by default The text file is sent to the advertising client as the data source of the commodity order processing module (63), and the advertiser uses the content of the order data file as the basis for processing the shipment and distribution of the commodity; if due to other reasons, there is When it is necessary to use other faster and safer file formats, the console will actively send a new receiving and decoding program to the customer to replace the original mode; -Customer Information Exchange Module (64): When the advertiser logs into the main console through the network, the communication method left in the membership registration becomes the default communication method of the Customer Information Exchange Module (64). For other reasons, when it is necessary to use other methods, the console will actively send other information exchange methods to the customer to replace the original method. 3. A method for advertising business operations with computer network technology and information technology as claimed in claim 1, characterized in that the schedule reservation program is achieved by a reservation system (86), and the reservation system (86 ) includes a regional period advertising module (601), a customer order module (603), and a payment mechanism (605), forming a mechanism and method to complete the rapid transaction of the advertising webpage and the broadcasting of the advertising schedule. 4. A method for advertising business operations using computer network technology and information technology as claimed in claim 1, characterized in that when the customer's advertisement has been broadcast through the webpage advertisement output unit, the main console will automatically provide historical transactions Record files, advertisement query database (106) contain query records of web browsers (32), viewers' use of network computers (34) query records and overall performance statistics, allowing customers to choose safe storage in the advertising warehouse of the main console The advertising electronic file, as long as the customer clicks on the historical transaction record file, the main console will put the "advertising file storage data warehouse number" into the new order, and after the second confirmation, the advertising transaction can be easily completed, showing the convenience of the Internet; and, The method also includes an advertising effectiveness statistical analysis (609) program, the aforementioned advertising query database (106) contains the query records of web browsers (32) and the query records of audiences and consumers using network computers (34). According to the time period required by the customer, the statistics of consumer consumption performance are sent to the customer on time to provide the analysis data of the customer's consumption level and the distribution of consumer inquiries, which can be used as a reference for the place and time of the next advertisement It is passed to the advertiser, and the advertising effect statistical analysis (609) determines the membership level of the advertiser according to the statistical value of the time, and passes it to the advertiser. 5. A method for advertising business operations using computer network technology and information technology as claimed in claim 4, characterized in that: the statistical analysis of advertising effectiveness (609), another function is to determine the membership level, the main control The method implemented by the station will determine the membership level of the advertiser according to the statistical value of the advertisement effectiveness statistical analysis (609), and then affect the unit price of the next advertisement broadcast. 6. A method for advertising commercial operations using computer network technology and information technology as claimed in claim 1, characterized in that: the method also includes an advertising scheduling system (93) and an advertising information exchange system (88 ), the advertisement scheduling system (93) will regularly inquire whether there is a vacancy in the regional advertisement period (98), if there is, it will check the customer order database (96), and notify the advertisement information exchange system if any customer forgets to send the advertisement (88) Once again, the customer transmits the electronic advertisement file. If the customer cannot reach the destination beyond the "last safe transaction time", it will go to the advertisement warehouse. . 7. A method for advertising business operations using computer network technology and information technology as claimed in claim 1, characterized in that: in order to ensure that the electronic files of the customer's advertisements can be sent to the designated place within a safe time, the method can be selected from The client's nearest regional server receives the client's electronic file and then conveys it to the main console quickly. For this reason, the method also includes a URL comparison module (92) for comparing the URL from the Internet user end with the host The website address of each regional server recorded on the console server website database (108), finds the closest server website through the address resolution program, and then maps out the virtual website, and sends it to the customer with this website, so that the customer can send it quickly Advertising electronic file. 8. A method for advertising business operations using computer network technology and information technology as claimed in claim 4, characterized in that the "advertising storage" of the present invention provides both accelerated web page query results and fast advertising around the world multifunctional effect, in order to improve the speed of webpage presented on the user end, the method also includes a "quick web page query method", using the URL comparison module (92) to compare the URLs from the Internet user end With the website address of each regional server recorded on the server website website database (108) of the main console, the nearest server website is found through the address resolution program, and then the virtual website is mapped out, and sent from the regional server advertisement warehouse (104) The webpage and the text introduction of the webpage are used to speed up the display speed on the user end and reduce the number of cross-border transmissions of the webpage. However, when the two websites cannot produce results, the data warehouse of the main website can still be used as the basis to send out the webpage. and text introduction. 9. A method for advertising business operations using computer network technology and information technology as claimed in claim 4, characterized in that: when customers or web browsers search for web page advertisements on the network connected to the main console, the main console An advertisement web page query mechanism (90) will be activated, and a predetermined web page query screen will appear by connecting to the advertisement warehouse database (104), and at least include a "SEARCH FOR" column and a "TYPE" column on the web page query screen position, input keywords by the "SEARCH FOR" column, and input the category on the "TYPE" column, this method will enter the advertisement database (104) to search, and the retrieval result list will be displayed on the query screen of the web page The first predetermined position (first column), the method also includes a universal resource locator which can be displayed on the webpage screen, and the universal resource locator can be hyperlinked to the website of the company or individual to whom the advertisement belongs, when the mouse pointer When moving to a certain search result, the highlight (yellow part) of the universal resource locator will also move to the search result accordingly, and this action will lead to the second predetermined display position on the web page query screen (the second The webpage displayed on the second column) becomes the webpage displayed by the URL of the search result, and at the same time, the third predetermined display position (the third column) on the web page query screen becomes the website displaying the item Brief introduction, this is a dynamic action generated with the movement of the mouse. If the advertiser does not have his own website, the function of linking to the customer's website with the hyperlink provided in the first field cannot be realized. Therefore, this method uses the webpage query screen The fourth predetermined display position (the fourth column) on the website has the function of leaving a message for the viewer, so that the viewer can leave a message and then send it to the advertiser. If the consumer wants to conduct online transactions on the advertisement webpage, by clicking The fifth predetermined display position (fifth column) on the web page can be checked to start the online transaction program for online transaction. 10. A method for advertising business operations using computer network technology and information technology as claimed in claim 6, characterized in that: according to the database of regional advertising time slots (98), the advertisements are regularly broadcast in the form of web pages, and the local area When the column "automatic recognition of pronunciation content" in the advertisement period database (98) is not equal to blank, start the automatic recognition language software to broadcast "automatic recognition of pronunciation content". 11. A method for advertising commercial operations using computer network technology and information technology as claimed in claim 10, characterized in that: the broadcast program of "automatically recognize the pronunciation content" can read the name or website of the advertiser in the Automatically play the customer name or advertiser URL before the ad ends (or starts), such as "The above ad is sponsored by "Advertiser Name"" or "The above ad is sponsored by "Advertiser URL"" , or play "This is sponsored by Vihara" in English, or play: "This is sponsored by www.vihara.com" to advertise a webpage advertiser name or webpage advertiser URL with sound effects. 12. A method for advertising commercial operations using computer network technology and information technology as claimed in claim 9, characterized in that: the method also includes an audience information exchange system (72), which is between the audience and In the middle of the advertisement database, after seeing the advertisement broadcast by the web page advertisement output unit, if the audience wants to know more about the advertisement therein, they can use the network computer next to the kanban to inquire about the information through the audience information exchange system (72). The form displayed by the audience information exchange system is the same interface as that displayed by the advertising web page query mechanism, and the content of the website that the audience sees through the network computer is the same as the website of the console system that the web browser sees, but It is impossible to query other websites on the Internet through the network computer, because the purpose of setting up the network computer is to collect the advertising effect of the regional server and to facilitate online transactions for consumers without computers. Advertisement messages or suggestions for inquiry are the same as the fourth column of the advertisement web page inquiry mechanism (90). The viewer's message information will enter the "viewer query advertisement record" database of the regional server, and the host's information will be changed through the database consistency function. The database is sent to the client regularly through the advertising information exchange system (88) as a reference for putting into the advertising area and time period next time. 13. A method for advertising business operations using computer network technology and information technology as claimed in claim 1, characterized in that: the advertisement playing program uses a webpage advertisement output unit to conduct outdoor advertisements in units of webpages, and, Provided advertising pages have at least the following characteristics: - for outdoor advertising that can be played quickly; - the means by which visitors on the Internet connect to the advertiser's own website; - It is the medium of online transactions and the basis for explaining consumer ordering rules. Advertisers can use the advertising webpage to explain the rules of their online transactions according to the particularity of their products. After being clearly informed, consumers can choose whether to Conduct online transactions. 14. A method for advertising business operations using computer network technology and information technology as claimed in claim 1, characterized in that: the method also has an interface for completing transactions between global customers and consumers, and the interface is a two-stage It is a service to determine the transaction amount and goods, so that after the consumer enters the order, he can use the online credit card to pay instantly, or use the mobile phone to transfer money offline. 15. A method for advertising business operations using computer network technology and information technology as claimed in claim 1, characterized in that: said consumer online transaction program is to enhance mutual communication between consumers and advertisers Reliability, the online transaction process of the consumer online transaction program includes the following processes: - When the consumer enters the order screen, the method implemented by the main console will clearly stipulate that after the goods are delivered to the consumer, within the consumer's "returnable period", if the consumer does not notify the main console to request a return, it will be deemed as The transaction has been successful. On the premise that the consumer agrees to the transaction principle, the method executed by the main console will display the advertiser's product list (112) information. The console will set the "final payment deadline". After the consumer enters the order details and presses the OK button, this method will count the total amount; - According to the account number provided by the console, the consumer uses the mobile phone to transfer funds or swipe the card online to the designated account, which means that the consumer has the sincerity to buy this product; - The main console and the bank are connected to confirm that the consumer's amount has been correctly received, and immediately send it to the commodity order processing (63) module of the advertising client through the advertising electronic file transmission module (607), so that the advertiser Deliver products to consumers in the fastest time; -The advertiser will deliver the product to the consumer in the fastest time. When the product reaches the consumer, the advertiser must immediately mark the original consumer order as delivered to the consumer, and send it back to the main console, so that The main console calculates the "returnable time" backwards according to the arrival date of the goods; - If the consumer is not satisfied with the product, send the return information to the main console within the "returnable period"; -The method also includes a consumer order transaction (94) mechanism, which can transfer the money due to the advertiser to the advertiser's bank account when the consumer does not return the product within the "returnable period" , through the consumer order (611) program and the advertising electronic file transmission module (607), the information that has been transferred is sent to the commodity order processing (63) module of the advertising client to help the advertiser process the order transaction; - If the transaction fails, the customer order transaction (94) mechanism checks whether the customer has transferred money to the console, and if so, repays the customer. 16. A method for advertising commercial operations using computer network technology and information technology as claimed in claim 1, characterized in that: the console includes a database, and the column format of the database includes: a. Insertion Order(96) It is a database, including "membership number", "order number", "order serial number", "advertising location", "time period", "advertising time", "advertising unit price", "total price", "whether it has payment", "last transaction security time", "advertising file storage data storage number", "hope to see user query & consumption record cycle", "willing to provide network user query", "type", "willing to make Fields such as "online transaction", "transfer bank account number", "transaction failure", "customer transfer amount". This database is to record all the data that the client pre-determines to advertise, and when "whether you have paid" is set to "YES", the advertising information exchange system (88) will start, and notify the client to upload the file, "whether you are willing to provide Network User Query"=YES, the system will allow the customer's advertisement electronic file stored in the advertisement warehouse to be provided to the network user for inquiry, and use "advertisement broadcast location", "time period" and "advertisement broadcast time" to change the region Advertisement period (98) data in the database, in order to broadcast advertisements in a loop, the "advertisement file storage data warehouse number" can be related to the advertisement electronic column position of all records in the advertisement warehouse; "Type" is to record the type of this advertisement, which can be divided into general advertisement, replay advertisement, own advertisement, public advertisement advertising, etc., among which, ●General advertisement: Refers to the advertisement ordered by the client according to the normal procedure. The electronic advertisement file of the client must be transmitted to the main console on time according to the instructions of the advertisement information exchange system (88). Re-broadcasting advertisement: refers to that the advertisement of the client has been played in this system before, and the data warehouse already has data, so there is no need to send the file through the instruction of the advertisement information exchange system (88); ●Self-house advertisement: it can be played during the free period of the regional advertisement period (98), and the system will arrange its own advertisement to make up for this advertisement period; ●Public service advertisements: advertisements required by public welfare organizations recognized by the public; And, in the free time slot available for broadcasting in the regional advertising time period (98), this system is regarded as its own system advertisement to play; In addition, the above-mentioned "whether you are willing to conduct online transactions" can be provided to customers who want to use the advertising webpage to make further choices. "Would you like to conduct online transactions" = YES means that the advertiser is willing to use this webpage for online transactions , "Transfer bank account number" is to allow advertisers to enter their own transfer account number. After confirming that the consumer and the advertiser have completed the online transaction on the console, use the "Transfer bank account number" to transfer the amount due to the advertiser to Advertiser; b. Regional advertising time(98) It is a database, including fields such as "advertising location", "time period", "advertising playing time", "advertising file format", "advertising file storage data warehouse number", "automatically recognize pronunciation content", "server URL" and so on . Record all the details of the customer's advertisement broadcast, and use this database to understand the advertisement schedule and which slots do not have advertisement broadcast; The advertisement playing system (70) plays the advertisement electronic file regularly according to the regional advertisement server system time; This database also has a consistency database in the regional server, the two ends of the same data record (Recored) are exactly the same, and both parties must perform a synchronization action to reach a consensus; c. Information records (100) It is a database, including "membership number", "advertising location", "period", "advertising time", "order number", "order serial number", "number of times consumers have been notified", "transaction failure", "Failure Reason", "Last Security Time", "Customer URL", "Consumer Re-Notification Period", "Customer Category" and other fields, record the transaction information between the advertiser and the system, and the transaction information between the consumer and the advertiser , distinguished by "customer category"; After the advertiser makes an appointment for the time slot in the advertising area, the system starts to make a series of contacts with the advertiser, and the information record (100) is to record the information of these contacts. Similarly, when the advertiser and the consumer conduct online transactions, the information Record (100) is responsible for recording the interaction information between advertisers, consumers and the system; d. Member Record(102) It is a database, including "member number", "member address", "member communication information", "emergency contact information", "customer level" and other fields, recording general information of customers or web browsers, "member communication information" It is the address data that can exchange information for the advertising information exchange system (88); "customer level" is to determine the customer level according to the query rate of the advertiser's advertisement, and then affect the advertising pricing; e. Advertising Warehousing(104) It is a database, including "advertising file storage data storage number", "web page storage location", "order number", "order serial number", "advertisement type", "advertisement content introduction", "accumulated playing time", "whether Willing to provide Internet users with inquiries", "Whether you are willing to conduct online transactions" and other fields; Advertisement storage (104) records the storage locations of all advertisement webpages, and is the knowledge base of advertisement webpages. Web browsers and viewers connect to this system through the network, inquire about the keywords of "advertisement content introduction" and "advertisement type", and then associate The relevant advertising web pages are displayed, but only on the premise that the customer agrees to provide them to network users, that is to say, "whether you are willing to provide them to network users" = YES, the system will allow network users to query them; This database also has a consistent database in the regional server, the same data record is exactly the same at both ends, and both parties must perform synchronization actions to reach a consensus; f. Advertising query(106) It is a database, including: "Enquiry Name", "Enquiry Time", "Inquirer's Region", "Message Record", "Advertising File Storage Data Warehouse Number", "Server URL" and other fields; When a web browser (32) or viewer (26) connects to the main console and inquires about advertisements, the web address comparison module of the main console will start to compare the other party's web address with the server web address (108) to find the closest web address , the user's query results are based on this server, and the results are sent to the user end, and the "queryer's name", "query time", "queryer's location", and "message record" are recorded. The system will follow the advertising order On the database, the field of "I hope to see the user query & consumption record cycle" will send the data to the advertiser regularly; This database also has a consistent database in the regional server, the same data record is exactly the same at both ends, and both parties must perform synchronization actions to reach a consensus; g. Server URL(108) It is a database, including "server name", "establishment time", "region", "server URL", "virtual URL", "consumer money transferred to bank account" and other fields; for the convenience of operators to manage all Server, set up this database, when starting at advertising information exchange system (88), website comparison module (92) can compare the nearest server website according to the client website that collects and server " website ", notify client to transmit When a web browser searches for advertising information, it will also compare the URL of the server, hoping to send the query result to the computer of the queryer in the shortest possible time. When the browser wants to complete the transaction online, this database provides the local Bank stickers to consumers for online transactions; h. Consumer Orders(110) It is a database, including "consumer number", "consumer order number", "order serial number", "advertisement broadcast location", "period", "advertisement broadcast time", "whether the consumer has paid", "advertisement File data storage number", "order details", "consumption amount", "consumer transfer amount", "transaction failure", "consumer communication data", "consumer name", "final payment period", "returnable Expiration", "Mobile phone number" and other fields; i． Advertiser Product List(112) It is a database, including "membership number", "product number", "list serial number", "commodity name", "commodity specification", "commodity unit price", "total price", "advertising file storage data warehouse number", "Transfer bank account number" and other fields; When an advertiser enters "YES" in "Would you like to do online transactions" when booking an advertising period, the system will display the information of the advertiser's commodity list (112) to allow the advertiser to input the details and unit prices of the commodities he wants to sell. , so as to allow consumers to choose the product specifications and prices they want to buy in the future. 17. A method for advertising commercial operations using computer network technology and information technology, which includes: a main console for executing the method and existing on a communication medium in the form of a website, at least one advertiser operated by a client computer, at least one web browser operated by netizens, at least one regional advertising server, and at least one web page advertising output unit. The regional advertising server controls the web page advertising output unit to display predetermined advertising messages, and the main The console, the advertiser's computer, the web browsing device, and the regional advertising server are connected through the communication medium, and the method is characterized in that the method has the following characteristics: - The rapid medium is the Internet, and the webpage advertisement output unit includes a large display and multimedia special effects; - The advertisement information presented by the webpage advertisement output unit exists in the form of a webpage and is at least stored in the database of the main console, and the advertiser computer can request the main console through the communication medium to send - the advertisement information at a predetermined time Displayed on the predetermined web page advertisement output unit; and, the web browsing device can be connected to the website of the main console through the communication medium, and browse the advertisement information in the form of a web page; - There is a network computer near the webpage advertisement output unit, which can be connected to the main console and display the same advertisement information through the network computer, and can also query and browse other advertisement information stored in the main console through the network computer, In addition, at least one online transaction field is provided on the advertisement message, and an online transaction procedure can be triggered by clicking on the online transaction field. 18. A method for advertising commercial operations using computer network technology and information technology as claimed in claim 17, characterized in that the method includes the following procedures: - Login: it is a procedure to perform the necessary actions through the communication medium in order to start using the system; - Query advertising information: it is a program that provides retrieval of advertising-related information; -Appointment schedule: it is a program to provide ticking advertisement location and advertisement time; - Bill payment: it is a procedure of collecting advertising fees paid by advertisers; -File transfer receiving: it is a program that receives the advertisement data sent by the customer or the program that the customer has already played the advertisement can be reloaded and played; -Schedule signing: it is a procedure to arrange the schedule scheduled by the customer into the advertising schedule; - Advertisement playback: it is a procedure to transmit advertisement information to the audience through the webpage advertisement output unit; - Viewer information exchange: It is a program for viewers to retrieve advertisement-related information, viewers answer questionnaires, evaluate advertisement effectiveness, and browse the system's website; - Advertisement webpage query: With the consent of the client, provide the advertisement webpage stored by the client in the advertising warehouse to netizens for query, so as to facilitate publicity and serve as a medium to connect back to the client's own website; -Consumer online transaction: After the consumer inquires about the advertisement webpage, he has the willingness to purchase the webpage. This method provides consumers with an online transaction mechanism, and quickly sends the transaction order to the advertiser, and the advertiser quickly sends the product to the advertiser. sent to consumers. 19. A method for advertising business operations using computer network technology and information technology as claimed in claim 18, characterized in that: when customers or web browsers search for webpage advertisements on the network connected to the main console, the main console An advertisement web page query mechanism (90) will be activated, and a predetermined web page query screen will appear by connecting to the advertisement warehouse database (104), and at least include a "SEARCH FOR" column and a "TYPE" column on the web page query screen position, input keywords by the "SEARCH FOR" column, and input the category on the "TYPE" column, this method will enter the advertisement database (104) to search, and the retrieval result list will be displayed on the query screen of the web page The first predetermined position (first column), the method also includes a universal resource locator which can be displayed on the webpage screen, and the universal resource locator can be hyperlinked to the website of the company or individual to whom the advertisement belongs, when the mouse pointer When moving to a certain search result, the highlight (yellow part) of the universal resource locator will also move to the search result accordingly, and this action will lead to the second predetermined display position on the web page query screen (the second The webpage displayed on the second column) becomes the webpage displayed by the URL of the search result, and at the same time, the third predetermined display position (the third column) on the web page query screen becomes the website displaying the item Brief introduction, this is a dynamic action generated with the movement of the mouse. If the advertiser does not have his own website, the function of linking to the customer's website with the hyperlink provided in the first field cannot be realized. Therefore, this method uses the webpage query screen The fourth predetermined display position (the fourth column) on the website has the function of leaving a message for the viewer, so that the viewer can leave a message and then send it to the advertiser. If the consumer wants to conduct online transactions on the advertisement webpage, by clicking The fifth predetermined display position (fifth column) on the web page can be checked to start the online transaction program for online transaction. 20. A method for advertising business operations using computer network technology and information technology as claimed in claim 18, characterized in that: in order to ensure that the customer's advertising message webpage can be sent to the designated webpage advertising output unit for playback within a safe time, this The method can select the regional server closest to the client to receive the client's electronic file and then convey it to the main console quickly. For this reason, the method also includes a URL comparison module (92) for comparing the data from Internet users. The website address of the terminal and the website address of each regional server recorded on the server website database (108) of the main console, find out the closest server website through the address resolution program, and then map out the virtual website, and pass this website to the client, so as to Ask the customer to quickly send the electronic file of the advertisement. 21. A method for advertising commercial operations using computer network technology and information technology as claimed in claim 18, characterized in that: in order to increase the speed at which web pages are presented on the user end, the method also includes a "fast web page Inquiry method", using the URL comparison module (92) to compare the URLs from the Internet user end with the URLs of the regional servers recorded on the console server URL database (108), and find out through the address resolution program Get the closest server URL, and then map out the virtual URL, and send the webpage and the text introduction of the webpage from the server advertisement storage (104) in this area, so as to speed up the speed of presentation on the user end and reduce the transnational transmission times of the webpage , but when the URLs of both parties fail to produce results, the webpage and text introduction can still be sent out based on the data storage of the main site. 22. A method for advertising commercial operations using computer network technology and information technology as claimed in claim 18, characterized in that: the console includes a database, and the column format of the database includes: a. Insertion Order(96) It is a database, including "membership number", "order number", "order serial number", "advertising location", "time period", "advertising time", "advertising unit price", "total price", "whether it has payment", "last transaction security time", "advertising file storage data storage number", "hope to see user query & consumption record cycle", "willing to provide network user query", "type", "willing to make Fields such as "online transaction", "transfer bank account number", "transaction failure", "customer transfer amount". This database is to record all the data that the client pre-determines to advertise, and when "whether you have paid" is set to "YES", the advertising information exchange system (88) will start, and notify the client to upload the file, "whether you are willing to provide Network User Query"=YES, the system will allow the customer's advertisement electronic file stored in the advertisement warehouse to be provided to the network user for inquiry, and use "advertisement broadcast location", "time period" and "advertisement broadcast time" to change the region Advertisement period (98) data in the database, in order to broadcast advertisements in a loop, the "advertisement file storage data warehouse number" can be related to the advertisement electronic column position of all records in the advertisement warehouse; "Type" records the type of this advertisement, which can be divided into general advertisements, replay advertisements, house advertisements, public service advertisements, etc., among which, ●General advertisement: Refers to the advertisement ordered by the client according to the normal procedure. The electronic advertisement file of the client must be transmitted to the main console on time according to the instructions of the advertisement information exchange system (88). Re-broadcasting advertisement: refers to that the advertisement of the client has been played in this system before, and the data warehouse already has data, so there is no need to send the file through the instruction of the advertisement information exchange system (88); ●Self-house advertisement: it can be played during the free period of the regional advertisement period (98), and the system will arrange its own advertisement to make up for this advertisement period; ●Public service advertisements: advertisements required by public welfare organizations recognized by the public; And, in the free time slot available for broadcasting in the regional advertising time period (98), this system is regarded as its own system advertisement to play; In addition, the above-mentioned "whether you are willing to conduct online transactions" can be provided to customers who want to use the advertising webpage to make further choices. "Would you like to conduct online transactions" = YES means that the advertiser is willing to use this webpage for online transactions , "Transfer bank account number" is to allow advertisers to enter their own transfer account number. After confirming that the consumer and the advertiser have completed the online transaction on the console, use the "Transfer bank account number" to transfer the amount due to the advertiser to Advertiser; b. Regional advertising time(98) It is a database, including fields such as "advertising location", "time period", "advertising playing time", "advertising file format", "advertising file storage data warehouse number", "automatically recognize pronunciation content", "server URL" and so on . Record all the details of the customer's advertisement broadcast, and use this database to understand the advertisement schedule and which slots do not have advertisement broadcast; The advertisement playing system (70) plays the advertisement electronic file regularly according to the regional advertisement server system time; This database also has a consistency database in the regional server, the two ends of the same data record (Recored) are exactly the same, and both parties must perform a synchronization action to reach a consensus; c. Information records (100) It is a database, including "membership number", "advertising location", "period", "advertising time", "order number", "order serial number", "number of times consumers have been notified", "transaction failure", "Failure Reason", "Last Security Time", "Customer URL", "Consumer Re-Notification Period", "Customer Category" and other fields, record the transaction information between the advertiser and the system, and the transaction information between the consumer and the advertiser , distinguished by "customer category"; After the advertiser makes an appointment for the time slot in the advertising area, the system starts to make a series of contacts with the advertiser, and the information record (100) is to record the information of these contacts. Similarly, when the advertiser and the consumer conduct online transactions, the information Record (100) is responsible for recording the interaction information between advertisers, consumers and the system; d. Member Record(102) It is a database, including "member number", "member address", "member communication information", "emergency contact information", "customer level" and other fields, recording general information of customers or web browsers, "member communication information" It is the address data that can exchange information for the advertising information exchange system (88); "customer level" is to determine the customer level according to the query rate of the advertiser's advertisement, and then affect the advertising pricing; e. Advertising Warehousing(104) It is a database, including "advertising file storage data storage number", "web page storage location", "order number", "order serial number", "advertisement type", "advertisement content introduction", "accumulated playing time", "whether Willing to provide Internet users with inquiries", "Whether you are willing to conduct online transactions" and other fields; Advertisement storage (104) records the storage locations of all advertisement webpages, and is the knowledge base of advertisement webpages. Web browsers and viewers connect to this system through the network, inquire about the keywords of "advertisement content introduction" and "advertisement type", and then associate The relevant advertising web pages are displayed, but only on the premise that the customer agrees to provide them to network users, that is to say, "whether you are willing to provide them to network users" = YES, the system will allow network users to query them; This database also has a consistent database in the regional server, the same data record is exactly the same at both ends, and both parties must perform synchronization actions to reach a consensus; f. Advertising query(106) It is a database, including: "Enquiry Name", "Enquiry Time", "Inquirer's Region", "Message Record", "Advertising File Storage Data Warehouse Number", "Server URL" and other fields; When a web browser (32) or viewer (26) connects to the main console and inquires about advertisements, the web address comparison module of the main console will start to compare the other party's web address with the server web address (108) to find the closest web address , the user's query results are based on this server, and the results are sent to the user end, and the "queryer's name", "query time", "queryer's location", and "message record" are recorded. The system will follow the advertising order On the database, the field of "I hope to see the user query & consumption record cycle" will send the data to the advertiser regularly; This database also has a consistent database in the regional server, the same data record is exactly the same at both ends, and both parties must perform synchronization actions to reach a consensus; g. Server URL(108) It is a database, including "server name", "establishment time", "region", "server URL", "virtual URL", "consumer money transferred to bank account" and other fields; for the convenience of operators to manage all Server, set up this database, when starting at advertising information exchange system (88), website comparison module (92) can compare the nearest server website according to the client website that collects and server " website ", notify client to transmit When a web browser searches for advertising information, it will also compare the URL of the server, hoping to send the query result to the computer of the queryer in the shortest possible time. When the browser wants to complete the transaction online, this database provides the local Bank stickers to consumers for online transactions; h. Consumer Orders(110) It is a database, including "consumer number", "consumer order number", "order serial number", "advertisement broadcast location", "period", "advertisement broadcast time", "whether the consumer has paid", "advertisement File data storage number", "order details", "consumption amount", "consumer transfer amount", "transaction failure", "consumer communication data", "consumer name", "final payment period", "returnable Expiration", "Mobile phone number" and other fields; i． Advertiser Product List(112) It is a database, including "membership number", "product number", "list serial number", "commodity name", "commodity specification", "commodity unit price", "total price", "advertising file storage data warehouse number", "Transfer bank account number" and other fields; When an advertiser enters "YES" in "Would you like to do online transactions" when booking an advertising period, the system will display the information of the advertiser's commodity list (112) to allow the advertiser to input the details and unit prices of the commodities he wants to sell. , so as to allow consumers to choose the product specifications and prices they want to buy in the future. 23. A method for advertising commercial operations using computer network technology and information technology, which includes: a main console for executing the method and existing on a communication medium in the form of a website, at least one advertiser operated by a client computer, at least one web browser operated by netizens, at least one regional advertising server, and at least one web page advertising output unit. The regional advertising server controls the web page advertising output unit to display predetermined advertising messages, and the main The console, the advertiser's computer, the web browsing device, and the regional advertising server are connected through the communication medium, and it is characterized in that: a method for advertising commercial operation with computer network technology and information technology as claimed in claim 4, wherein Features: When a customer or a web browser searches for a web page advertisement on the network connected to the main console, the main console will start an advertisement web page query mechanism (90), connect to the advertisement storage database (104) and a predetermined web page query screen will appear, and in The web page query screen includes at least one "SEARCH FOR" column and one "TYPE" column. Input keywords through the "SEARCH FOR" column and input the category in the "TYPE" column, and this method will Enter the advertisement database (104) to search, and display the search result list on the first predetermined position (first column) of the web page query screen, the method also includes a universal resource locator which can be displayed on the web page screen, The universal resource locator can be hyperlinked to the website of the company or individual that the advertisement belongs to. When the mouse pointer moves to a search result, the highlight (yellow part) of the universal resource locator will also move to the search result Retrieve results, this action will pull the webpage displayed on the second predetermined display position (second column) on the webpage query screen to become the webpage displayed by the URL of the search result, and at the same time make the webpage query The third predetermined display position (the third column) on the screen becomes the website introduction of the pen, which is completely a dynamic action generated by moving the mouse. If the advertiser does not have his own website, then the first column provides The function of hyperlink linking to the client’s website cannot be realized. Therefore, this method uses the function of the viewer’s message in the fourth predetermined display position (the fourth column) on the query screen of the web page to allow the viewer to leave a message and then send the message. For the advertiser, if the consumer wants to conduct online transactions on the advertising webpage, by clicking the fifth predetermined display position (fifth column) on the webpage query, the online transaction program can be started to carry out online transactions.

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