CN121425096A - Decorative badge components and methods - Google Patents

Abstract

A decorative badge assembly and method are provided. The badge assembly includes: a badge having a decorative front appearance side and a rear side, the badge further including a connecting leg projecting rearward from the rear side; and a clip mounted in a padding layer, the clip including one or more attachment sockets extending from the padding layer to receive the connecting leg, wherein the connecting leg is sized to extend through a decorative cover and is held in the padding layer by the attachment sockets of the clip. The badge has a decorative front appearance side and a rear side. The decorative badge extends through the decorative cover and is held by anchoring features in the padding layer.

Description

Decorative badge assembly and method

Technical Field

The present disclosure relates to assemblies and methods for mounting decorative badges.

Drawings

Fig. 1 is a seat assembly having a decorative badge assembly according to a first embodiment.

Figure 2 shows an exploded view of the components of the badge assembly of figure 1.

Fig. 3 is a cross-section through line 3-3 in fig. 1 according to a first embodiment.

Fig. 4 is a cross-section through line 4-4 in fig. 1 according to the first embodiment.

Fig. 5 is a portion of a seat assembly having a decorative badge assembly according to a second embodiment.

Fig. 6 shows an exploded view of the components of the badge assembly of fig. 5 according to the second embodiment.

Fig. 7 is a flowchart showing a seat assembling method in fig. 5 according to the second embodiment.

Fig. 8-11 illustrate steps for forming the seat assembly of fig. 5 according to a second embodiment.

Fig. 8 shows a tie-down panel according to a second embodiment.

Fig. 9 shows a trim panel with a tie-down panel attached according to a second embodiment.

Fig. 10 is a rear side of a trim cover with a retainer plate attached according to a second embodiment.

Fig. 11 is a rear side of a trim cover according to a second embodiment with a cinching panel secured around a retainer plate.

Fig. 12 is a cross-section through line 12-12 in fig. 5 according to a second embodiment.

FIG. 13 is a portion of a seat assembly for use with a decorative badge assembly according to a third embodiment.

Fig. 14 is a cross-section through line 4-4 in fig. 1 according to a third embodiment.

Fig. 15 shows a decorative badge assembly according to the third embodiment on the rear side of the decorative cover.

Fig. 16 is a flowchart showing a seat assembly method in fig. 15 according to the third embodiment.

Detailed Description

In accordance with the requirements, detailed embodiments of the invention are disclosed herein, however, it is to be understood that the disclosed embodiments are merely exemplary of the invention that may be embodied in various and alternative forms. The figures are not necessarily to scale, some features may be exaggerated or minimized to show details of particular components. Therefore, specific structural and functional details disclosed herein are not to be interpreted as limiting, but merely as a representative basis for teaching one skilled in the art to variously employ the present invention.

Vehicle interiors often contain various decorative emblems including logos, decorative inlay elements, brand names, or other decorative designs to enhance aesthetic appeal and brand identification. Decorative badges are typically attached to seats. These badges help to improve the overall look and feel of the vehicle interior.

Conventional methods for attaching decorative badges to vehicle seat trim involve various techniques and mechanisms. A typical process is disclosed in U.S. patent No. 11,987,186 to Lawson et al. Another badge mounting system is disclosed in U.S. patent No. 11,577,667 to Ubale which helps facilitate the proper mounting of different badges for different vehicle trim variants.

Existing designs have a decorative badge mounted to a decorative cover or to a frame, but not to a cushion layer. Badge mounted only on trim pieces may move or float due to the force of the occupant along the trim cover surface. Badge secured to a frame may be difficult to install and may be difficult to align with width stitches and other features on a trim cover.

When positioned on a vehicle seat, a brand identifier (such as a badge) is typically made of metal or other hard material to provide a high quality, durable, and visually attractive brand image. However, if the badge is not properly positioned or properly secured, the use of rigid and hard materials may cause discomfort to the seated occupant. The present application provides a system and method for mounting a larger badge made of hard material on a vehicle seat that ensures that the decorative badge is secure and remains in place to avoid occupant discomfort and to meet aesthetic requirements, even after the occupant reuses the seat.

Fig. 1-4 illustrate a seat assembly 10 having a decorative badge assembly 30 according to a first embodiment. Badge assembly 30 is designed to be directly attached to a retention feature molded into the cushion of vehicle seat 10. Badge 32 extends through trim cover 16 and is securely clamped to the retention feature without any intermediate attachment mechanism involving trim cover 16 itself.

Fig. 1 shows a seat assembly 10 that includes a seat frame 12, a cushion layer 14 mounted to the seat frame 12, and a trim cover 16 covering the cushion layer 14. The seat 10 has a seat back 18 and a seat bottom 20. The decorative badge 32 is attached to the seat back 18. The trim cover 16 covers the cushion layer 14 on the seat back 18 and the seat bottom 20. The trim cover 16 may be a fabric, leather, imitation leather, or some other suitable material or combination of materials.

As shown in fig. 2, the badge 32 is part of a badge assembly 30, the badge assembly 30 including the badge 32 and including a clip 34. Figure 2 shows an exploded view of the components of badge assembly 30. The backing layer 14 includes a groove 36 along its front surface. As shown in fig. 1-4, the badge assembly 30 may be used with a cushion layer 14 in which the front surface is generally flat and planar.

The groove 36 accommodates the clip 34, which is aligned for seamless integration with the badge 32. The trim cover 16 may be formed of leather, fabric, or other suitable material. The trim cover 16 defines an elongated slot opening 38 corresponding to the connecting leg of the badge 32.

Badge 32 is rigid and may be made of a material such as metal, plastic or a composite material. The plastic part may have a finish like chrome plating, wood, paint finish, or may be a label of leather, PVC, PU or textile. Badge 32 includes a decorative front appearance side 40 or a side and a rear side 42 or B side. The front side 40 may include branding, logos, or other decorative elements for enhancing visual appeal.

Badge 32 has an elongated connecting leg 50 projecting rearwardly from rear side 42. The attachment leg is designed to pass through an elongated slot in the trim cover 16 and engage a clip embedded within the cushion layer 14 of the seat assembly. The distal ends of the connecting legs include engagement features 52. The engagement feature may be a protrusion 54, such as an angled protrusion 54, e.g., in the shape of an arrow or christmas tree, that facilitates a secure snap fit with the attachment socket of the clip.

The projection 54 is positioned at the distal end of the connecting leg 50. The connecting leg 50 includes a central elongate rod 56. At the tip of the stem, the protrusions 54 flare outwardly into two angled wings that extend laterally and rearwardly. The wings are tapered with the widest point of the wings being located near the shaft and narrowing toward the distal end of the wings. The angle of the wings is designed to facilitate smooth insertion into the attachment socket of the clip, allowing the connection leg 50 to slide in with minimal resistance while being securely held. Other protrusion shapes may be used, such as christmas tree, T-shaped, hook-shaped, round/ball-shaped, rectangular/block-shaped, or other suitable protrusion shapes.

The protrusion 54 (e.g., badge 32) may be formed of a rigid material. When the protrusion 54 is pushed into the socket of the clip, the socket opening expands slightly, providing a temporary expansion in width, allowing the protrusion 54 to enter the socket. Once the protrusion 54 is fully inserted, the inherent resiliency of the clip material returns the clip material to its original shape, thereby securely locking the protrusion 54 within the receptacle 60. This expansion creates an interference fit ensuring that the connecting leg 50 cannot be easily withdrawn, thereby securing the badge 32 in place. The protrusion 54 and clip provide a simple installation process with minimal force and also ensure that the badge 32 cannot be easily removed or moved to maintain aesthetics even after repeated use within a vehicle seat assembly.

The attachment leg 50 extends across the transverse direction of the transverse width of the badge 32. The cross section of the connecting leg 50 is constant along the transverse direction. As shown in fig. 2, the clip may have a plurality of receptacles. Alternatively, the badge assembly 30 may include a plurality of clips spaced apart laterally to receive the connecting legs 50.

The clip may be formed of plastic or metal or other suitable material. The clip is further secured within the cushion layer 14 via molded legs 62 for anchoring the clip in the cushion. The clip may remain in the cushion layer 14 during formation of the cushion layer 14. The retaining clip may be positioned in a mold and the gasket material may be injected, molded and cured around the legs of the clip to secure the clip in a predetermined position in the gasket. The feet may also be positioned below the cushion layer 14 without being embedded within the cushion. This assembly method allows the badge 32 to be securely held within the cushion layer 14 by the clip without the need for an intermediate attachment of the trim cover 16 while distributing the load force and preventing removal of the retaining clip 34 from the cushion layer 14.

The rear side 42 of the badge 32 has a rearwardly extending anti-slip tab. The anti-slip protrusions engage the a-surface 24 of the trim cover 16 to prevent any relative movement of the badge 32. These non-slip protrusions 66 help maintain the position and alignment of badge 32 over time, especially under conditions of normal use. The B surface 26 of the trim cover 16 faces the cushion layer 14.

Fig. 5-12 illustrate a seat assembly 100 having a decorative badge assembly 130 according to a second embodiment. Badge assembly 130 has a fastener sewn to trim cover 116 that provides a flush aesthetic without any gap between badge 132 and trim cover 116. The fastener attaches to a retention feature in the cushion layer 114 to retain the badge assembly 130 to the seat back 118.

Fig. 5 shows the seat assembly 100 with a decorative badge assembly 130. The cross-section in fig. 12 shows a seat assembly including a seat frame 112, a cushion layer 114 mounted to the seat frame 112, and a trim cover 116 covering the cushion layer 114. The seat 100 has a seat back 118 and a seat bottom, only a portion of which is shown in fig. 5. A decorative badge 132 is attached to the seat back 118. Trim cover 116 covers the seat back and cushion on the seat bottom. The trim cover 116 may be a fabric, leather, imitation leather, or some other suitable material or combination of materials.

As shown in fig. 6, the badge 132 is part of a badge assembly 130, the badge assembly 130 including the badge 132 and a retaining plate 134. Badge assembly 130 also includes a first fastener 140 and a second fastener 142, with first fastener 140 and second fastener 142 being joined to form a cinching panel 144. The first fastener 140 and the second fastener 142 can be nonwoven fabric, fleece, fabric, or fabric,Nonwoven material, plastic sheet, or any suitable material without stretching.

Figure 6 shows an exploded view of the components of badge assembly 130. As shown in fig. 5, the badge assembly 130 may be used with a cushion layer 114 in which the front surface is a concave cushion surface.

Badge 132 is rigid and may be made of a material such as metal, plastic or a composite material. The plastic part may have a finish like chrome plating, wood, paint finish, or may be a label of leather, PVC, PU or textile. Badge 132 includes a decorative front appearance side or a side and a rear side 138 or B side. The front side 136 may include branding, logos, or other decorative elements for enhancing visual appeal.

Badge 132 is secured to a retaining plate 134 located on a rear side 138 of trim cover 116. Badge 132 includes a plurality of posts 156 extending rearwardly from side B. The retaining plate 134 has a plurality of recesses 158, the recesses 158 being sized to mate with the peg 156. The peg 156 and recess 158 are generally circular, but may be any suitable shape. The peg 156 and recess 158 may be arranged in a pattern that ensures proper assembly. As shown, the peg 156 and recess 158 are evenly spaced. The trim cover 116 has a plurality of trim apertures 160 corresponding to the plurality of badge posts 156. The second fastener 142 also has a plurality of panel apertures 146 corresponding to a plurality of badge posts 156.

The peg 156 may be melted to the retaining plate 134 to secure the badge 132 to the retaining plate 134 and capture the trim cover 116 and cinching panel 144 between the rear side 138 of the badge 132 and the retaining plate 134. The peg 156 may be melted to the retaining plate 134 with a hot pin. The peg 156 may also be secured to the retention plate 134 with an adhesive or interference fit or other suitable method.

Fig. 7 is a flowchart illustrating a method of forming badge assembly 130. In step 180, the first fastener 140 is attached to the second fastener 142. As shown in FIG. 8, the second fastener 142 is aligned in the center of the first fastener 140. A first side 148 of second fastener 142 is secured to a first edge 152 of first fastener 140. As shown in fig. 8, they may be secured by stitching, ultrasonic welding, adhesives, bonding, or other suitable methods to form a cinching panel 144. The first side 148 of the second fastener 142 is sewn to the first edge 152 of the first fastener 140.

In step 182, the cinching panel 144 is attached to the trim cover 116. As shown in fig. 9, the cinching panel 144 is attached to the trim cover 116 along the outer side 166 of the trim aperture 160. The first edge 152 of the first fastener 140 is attached to the trim cover 116 by stitching, ultrasonic welding, adhesive, bonding, or other suitable method to form the cinch panel 144. As shown in fig. 9, the first edge 152 of the first fastener 140 is sewn to the trim cover 116 by stitching.

In step 184, the decorative badge 132 is inserted through the decorative cover 116 and the cinching panel 144. The peg 156 of the decorative badge 132 is aligned with the decorative aperture in the decorative cover 116 and the panel aperture in the cinching panel 144 on the second fastener 142.

In step 186, the retaining plate 134 is then attached and secured to the decorative badge 132. The retaining plate 134 may be melted onto the peg 156 of the badge. The peg 156 may be melted onto the retaining plate 134 with a hot pin. The peg 156 may also be secured to the retention plate 134 with an adhesive or interference fit or other suitable method. As shown in FIG. 10, the trim cover 116 and cinching panel 144 are captured between the badge 132 and the retaining plate 134.

In step 188, the second tie-down 142 is wrapped around the retention plate 134 and attached to the second tie-down 142 at the second side. The second fastener 142 is folded over the retaining plate 134. The second side 150 of the second fastener 142 is secured to the second fastener 142 inboard of the first edge 152, thereby completing the enclosure around the retainer plate 134. The second side 150 of the second fastener 142 is attached to the trim cover 116 by stitching, ultrasonic welding, adhesive, bonding, or other suitable method to form the cinch panel 144. As shown in FIG. 11, the second side 150 of the second fastener 142 is sewn to the second fastener 142 by stitching.

Finally, in step 190, the cinching panel 144 is secured to the anchoring feature 172 in the foam. The second fastener 142 has an attachment strip 170 along the first edge 154. The attachment strip is shaped as an elongated protrusion formed at the second end of the cinching panel 144. The elongated protrusion is a rod-type insert such as a metal, plastic, or wire rod in the fabric pocket forming the second fastener 142. The cinch panel 144 is inserted onto the backing layer 114 and the attachment strip 170 is attached to an anchoring feature 172 in the backing layer 114. For example, the anchoring feature 172 may be a metal ring or an arch ring. Alternatively, the attachment strip 170 may be secured to a clip, paddle fastener or other anchoring feature 172 in the cushion layer 114 to ensure a stable and durable attachment.

Fig. 13-16 illustrate a seat assembly 200 having a decorative badge assembly 230 according to a second embodiment. Badge assembly 230 is attached to a trim bag (a listing pocket) sewn to trim cover 216. The wire extends through the pocket and attaches to a retention feature in the cushion layer 214 to retain the badge assembly 230 to the seat back 218. The liner layer 214 includes a groove 226 along its front surface. This embodiment may be used with a generally flat cushion surface, such as the seat assembly shown in fig. 1.

Fig. 14 shows a cross section of the seat assembly 200, the seat assembly 200 including a seat frame 212, a cushion layer 214 mounted to the seat frame 212, and a trim cover 216 covering the cushion layer 214. The seat 200 has a seat back 218 and a seat bottom, only a portion of which is shown in fig. 13. The decorative badge 232 is attached to the seat back 218. Trim cover 216 covers the seat back and cushion on the seat bottom. The trim cover 216 may be a fabric, leather, synthetic leather, or some other suitable material or combination of materials.

As shown in fig. 15, the badge 232 is part of a badge assembly 230, the badge assembly 230 including the badge 232 and a retaining plate 234. Badge assembly 230 also includes trim bag 244. The trim bag 244 may be a nonwoven fabric, fleece, fabric, or fabric,Nonwoven material, plastic sheet, or any suitable material.

Badge 232 is rigid and may be made of a material such as metal, plastic or a composite material. The plastic part may have a finish like chrome plating, wood, paint finish, or may be a label of leather, PVC, PU or textile. Badge 232 includes a decorative front appearance side 236 or a side and a rear side 238 or B side. The front side 236 may include branding, logos, or other decorative elements for enhancing visual appeal.

Badge 232 is secured to a retaining plate 234 on a rear side 238 of trim cover 216. Badge 232 includes a plurality of posts 256 extending rearwardly from side B. The retaining plate 234 has a plurality of recesses 258 sized to mate with the pillow block 256. The peg 256 and recess 258 are generally circular, but may be any suitable shape. The peg 256 and recess 258 may be arranged in a pattern that ensures proper assembly. As shown, the peg 256 and recess 258 are evenly spaced. The trim cover 216 has a plurality of trim apertures corresponding to the plurality of badge posts 256.

Fig. 16 is a flowchart illustrating a method of forming badge assembly 230. In step 270, the bag 244 is attached to the trim cover 216. The fabric panel may be folded and the edges attached to the trim panel to form the pocket 244. As shown in fig. 14-15, the pouch may include a plurality of pouch sections 248 spaced apart in the transverse direction. Bag 244 may be attached to trim cover 216 by stitching, ultrasonic welding, adhesive, bonding, or other suitable method to form bag 244. As shown in fig. 15, the pocket 244 is sewn to the trim cover 216 along a seam. The retaining plate 234 may be secured to the pocket 244 prior to attachment of the pocket 244 to the trim piece. As shown in fig. 15, the pocket segment 248 extends through the aperture 240 in the retaining plate 234.

In step 272, the decorative badge 232 is inserted through the decorative cover 216. The peg 256 of the decorative badge 232 is aligned with a decorative hole in the decorative cover 216.

In step 274, the retaining plate 234 is then attached and secured to the decorative badge 232. As shown in fig. 14-15, the trim cover 216 is captured between the badge 232 and the retaining plate 234. The peg 256 may be melted to the retaining plate 234 to secure the badge 232 to the retaining plate 234 and capture the trim cover 216 between the rear side 238 of the badge 232 and the retaining plate 234. The stud 256 may be melted to the retaining plate 234 with a hot pin. The post 256 may also be secured to the retaining plate 234 with an adhesive or interference fit or other suitable method.

In step 276, wire 246 is inserted through bag 244. The wire 246 is inserted through the bag 244, ensuring that it passes through the plurality of bag sections 248. The wire 246 may be made of durable metal.

Finally, in step 278, the wire 246 is secured to the anchoring feature 252 in the foam. Once passed through the pocket 244, the end of the wire 246 may be bent or provided with hooks 250 and then attached to anchoring features 252 within the pad. The anchoring feature 252 may be a metal ring or arch, clip, paddle fastener, or other retaining feature that holds the wire securely in place.

According to one embodiment, the assembly includes a badge having a decorative front appearance side and a rear side, the badge may include a connecting leg projecting rearwardly from the rear side. The assembly further includes a clip to be installed in the cushion layer. The clip may include one or more attachment receptacles extending from the backing layer to receive the connection legs. The connection legs are sized to extend through the trim cover and are retained in the cushion layer by attachment receptacles of the clips.

In other embodiments, the front appearance side is maintained on the appearance surface of the trim cover. The rear side may include a non-slip protrusion to prevent movement of the badge relative to the trim cover. The anti-slip protrusions engage the exterior surface of the trim cover. The connecting legs are elongate and extend in a transverse direction of the transverse width of the badge. The connection legs are secured to the attachment socket with an interference fit. The connecting leg may include an engagement feature at the distal end. The clip may include a plurality of connection receptacles spaced apart in the lateral direction, and wherein the clip may further include feet in the cushion receptacles that extend in grooves molded into the cushion layer. The connecting legs extend through the slots and are retained in the backing layer by clips.

According to another embodiment, the assembly includes a badge having a front decorative side and a rear side. The assembly includes a cinching panel attached to the trim cover adjacent the first edge and may include an attachment strip along the second edge. The assembly also includes a retaining plate attached to the rear side of the badge. The cinching panel and trim cover are captured between the badge and the retainer plate. The cinch panel is retained in the backing layer by an attachment strip.

In further embodiments, the cinching panel may include a first cinch and a second cinch, wherein a first side of the second cinch is secured to a first edge of the first cinch and the trim cover, wherein the second cinch is captured between the badge and the retainer plate, wherein the second cinch is wrapped around the retainer plate and secured to the first cinch panel at a second location inboard of the first edge. One of the badge or the retaining plate may include a plurality of posts and the second fastener may include a plurality of panel holes corresponding to the plurality of posts. The first cinching panel and the second cinching panel are stitched to the trim cover. The attachment strip may include an elongated protrusion formed at the second end of the cinching panel. The elongated protrusion may comprise a rod-shaped insert. The peg protrudes rearwardly from the rear side of the badge, and the retaining plate may include a plurality of receptacles to mate with the plurality of pegs. The peg extends through the trim through hole and is aligned with a panel hole on the cinch panel that is retained in the cushion layer by a retaining strip at the second end. The front surface of the backing layer is concave.

According to another embodiment, the assembly includes a badge having a front decorative side and a rear side. The assembly also includes a panel attached to the trim cover to form one or more pockets. The assembly further includes a retaining plate attached to the rear side of the badge, wherein at least a portion of the retaining plate is disposed in the pocket. The assembly also includes a wire extending through the pouch. The bag and trim cover are captured between the badge and the retaining plate. The assembly further includes a retention feature in which the wire is secured into the backing layer.

In other embodiments, the one or more pockets may include a plurality of pockets spaced apart and the retaining plate is retained by at least two of the plurality of pockets, and wherein the retaining plate may include at least two apertures to receive the pockets.

While exemplary embodiments are described above, this is not intended to be exhaustive of all possible forms of the invention. Rather, the words used in the specification are words of description rather than limitation, and it is understood that various changes may be made without departing from the spirit and scope of the invention. Furthermore, features of different implementations may be combined to form further embodiments of the invention.

Claims (20)

1. A badge component, comprising: The badge includes a decorative front appearance side and a rear side, and the badge also includes a connecting leg projecting rearward from the rear side; and A clip, mounted in a padding layer, includes one or more attachment sockets extending from the padding layer to receive the connecting leg. The connecting leg is sized to extend through the decorative cover and is held in the padding layer by the attachment socket of the clip. 2. The badge assembly of claim 1, wherein the front appearance side is retained on the appearance surface of the decorative cover. 3. The badge assembly of claim 1, wherein the rear side includes an anti-slip protrusion to prevent the badge from moving relative to the decorative cover, the anti-slip protrusion engaging the outer surface of the decorative cover. 4. The badge assembly of claim 1, wherein the connecting leg is elongated and extends in the lateral direction of the badge's lateral width. 5. The badge assembly of claim 1, wherein the connecting leg is fixed to the attachment socket by an interference fit. 6. The badge assembly of claim 1, wherein the connecting leg includes an engagement feature at the distal end. 7. The badge assembly of claim 1, wherein the clip further comprises a plurality of connecting sockets spaced apart in a lateral direction, and wherein the clip further comprises a foot molded in a padding socket and extending in a groove in the padding layer. 8. A seat assembly, comprising: Seat frame; According to claim 1, the badge assembly wherein the connecting leg extends through the elongated slot and is held in the padding layer by the clip; The padding layer is attached to the seat frame; The decorative cover defines an elongated slot opening corresponding to the connecting leg. 9. A badge component, comprising: The badge includes a front decorative side and a rear decorative side; A fastening panel, the fastening panel being attached to the decorative cover adjacent to a first edge, and including an attachment strip along a second edge; and A retaining plate, the retaining plate being attached to the rear side of the badge. The fastening panel and the decorative cover are captured between the badge and the retaining plate, and The fastening panel is held in the padding layer by the attachment strip. 10. The badge assembly of claim 9, wherein the fastening panel includes a first fastening member and a second fastening member, wherein a first side of the second fastening member is secured to a first edge of the first fastening member and the decorative cover, wherein the second fastening member is captured between the badge and the retaining plate, wherein the second fastening member is wrapped around the retaining plate and secured to the first fastening panel at a second position inside the first edge. 11. The badge assembly of claim 10, wherein one of the badge or the retaining plate includes a plurality of posts, and the second fastening member includes a plurality of panel holes corresponding to the plurality of posts. 12. The badge assembly of claim 10, wherein the first fastening panel and the second fastening panel are stitched to the decorative cover. 13. The badge assembly of claim 9, wherein the attachment strip includes an elongated protrusion formed at a second end of the fastening panel. 14. The badge assembly of claim 13, wherein the elongated protrusion comprises a rod-shaped insert. 15. The badge assembly of claim 11, wherein the post protrudes rearward from the rear side of the badge, and the retaining plate includes a plurality of sockets for cooperating with the plurality of posts. 16. A seat assembly, comprising: The badge assembly according to claim 9; A padding layer, the padding layer being mounted to the seat frame; and A decorative cover defines a plurality of decorative through holes corresponding to a plurality of posts on the badge, wherein the plurality of posts extend through the decorative through holes and are aligned with panel holes on the fastening panel. The fastening panel is held in the padding layer at the second end by the attachment strip. 17. The seat assembly of claim 16, wherein the front surface of the padding layer is concave. 18. A badge component, comprising: The badge includes a front decorative side and a rear decorative side; A panel, which is attached to a decorative cover to form one or more bags; A retaining plate, the retaining plate being attached to the rear side of the badge, wherein at least a portion of the retaining plate is disposed in one or more of the pockets; and A thread, the thread extending through the one or more bags, The one or more bags and decorative covers are captured between the badge and the retaining plate, and The line is fixed to the retaining feature in the padding layer. 19. The badge assembly of claim 18, wherein the one or more bags comprise a plurality of spaced-apart bags, and the retaining plate is held by at least two of the plurality of bags, and wherein the retaining plate includes at least two openings for receiving the bags. 20. A seat assembly, comprising Seat frame; The badge assembly according to claim 18; The padding layer, the padding layer being mounted to the seat frame; and The decorative cover defines a plurality of decorative through-holes corresponding to a plurality of posts on the badge, wherein the posts extend through the decorative through-holes, and the retaining plate is secured within one or more pockets. The one or more bags are held in the padding layer by the thread.