CN120258899A - Content promotion method, device, terminal and storage medium - Google Patents

Abstract

The embodiment of the application discloses a content promotion method, a content promotion device, a terminal and a storage medium, and relates to the technical field of computers. The method comprises the steps of displaying first promotion content, first rich media identification and first description information corresponding to the first rich media identification on a splash screen page of a target application program, displaying second promotion content, second rich media identification and second description information corresponding to the second rich media identification on the splash screen page in response to switching operation of the first promotion content or the first rich media identification, displaying a rich media display page in response to triggering operation of the second promotion content or the second rich media identification, wherein the rich media display page is used for displaying the second rich media content, the rich media display page comprises a content display control corresponding to the second promotion content, and displaying the promotion page in response to triggering operation of the content display control. The method provided by the embodiment of the application combines the rich media content to promote the content, thereby improving the content promotion effect.

Description

Content promotion method, device, terminal and storage medium

Technical Field

The embodiment of the application relates to the technical field of computers, in particular to a content promotion method, a content promotion device, a content promotion terminal and a content promotion storage medium.

Background

With the development of music playing software, putting advertisement content in the music playing software becomes a common way of advertisement exposure.

In the related art, music playing software typically displays advertisement content in the form of a commercial break, banner advertisement or popup advertisement. For example, when a user plays music, it may experience pre-post, mid-post or post-post advertisements, i.e., inserts advertisements at different points in time when a song is played.

However, the advertisement forms are mostly adopted by more traditional and direct methods, so that emotional connection between music playing and users is not fully utilized, and more attractive and creative advertisement forms cannot be created, which limits expressive force of advertisers on a music playing platform and depth of user experience.

Disclosure of Invention

The embodiment of the application provides a content promotion method, a content promotion device, a terminal and a storage medium. The technical scheme is as follows:

In one aspect, an embodiment of the present application provides a content promotion method, where the method includes:

displaying first promotion content, a first rich media identifier and first description information corresponding to the first rich media identifier on a splash screen page of a target application program;

responding to the switching operation of the first promotion content or the first rich media identifier, and displaying second promotion content, a second rich media identifier and second description information corresponding to the second rich media identifier on the splash screen page;

responding to the triggering operation of the second promotion content or the second rich media identifier, displaying a rich media display page, wherein the rich media display page is used for displaying second rich media content, and the rich media display page comprises a content display control corresponding to the second promotion content;

And responding to the triggering operation of the content display control, and displaying a promotion page corresponding to the second promotion content.

In another aspect, an embodiment of the present application provides a content promotion apparatus, including:

The splash screen page display module is used for displaying first popularization content, a first rich media identifier and first description information corresponding to the first rich media identifier on a splash screen page of the target application program;

The splash screen page display module is further configured to display a second promotion content, a second rich media identifier, and second description information corresponding to the second rich media identifier on the splash screen page in response to a switching operation of the first promotion content or the first rich media identifier;

The rich media page display module is used for responding to the triggering operation of the second promotion content or the second rich media identifier, displaying a rich media display page, wherein the rich media display page is used for displaying second rich media content, and the rich media display page comprises a content display control corresponding to the second promotion content;

And the promotion page display module is used for responding to the triggering operation of the content display control and displaying a promotion page corresponding to the second promotion content.

In another aspect, an embodiment of the present application provides a terminal, where the terminal includes a processor and a memory, where the memory stores at least one instruction, and the at least one instruction is loaded and executed by the processor to implement a method as described in the above aspect.

In another aspect, embodiments of the present application provide a computer-readable storage medium having at least one instruction stored therein, the instructions being loaded and executed by a processor to implement a method as described in the above aspects.

In another aspect, embodiments of the present application provide a computer program product comprising computer instructions stored in a computer-readable storage medium. The processor of the terminal reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the terminal performs the methods provided in the various alternative implementations of the above aspect.

In the embodiment of the application, the rich media identification, the promotion content and the description information corresponding to the rich media identification are displayed in the splash screen page, and the content displayed in the splash screen page is switched based on the switching operation, so that the exposure opportunity of different promotion contents can be increased, the promotion content is displayed in the rich media display page in response to the triggering operation of the rich media identification or the promotion content, the interference to the rich media content can be reduced, the probability of triggering the promotion content is improved, and the more natural and smooth content promotion experience is brought to a user in a mode of combining the rich media identification, the promotion content and the description information instead of the traditional abrupt appearance.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present application, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic illustration of an implementation environment provided by an exemplary embodiment of the present application;

FIG. 2 is a flow chart of a content promotion method provided by an exemplary embodiment of the present application;

FIG. 3 is a schematic diagram of a content promotion method in a music application provided by an exemplary embodiment of the present application;

FIG. 4 is a schematic diagram illustrating the description of the rich media content as lyrics in the case of music according to an exemplary embodiment of the present application;

FIG. 5 is a schematic diagram of description information as a video description in the case that the rich media content is video according to an exemplary embodiment of the present application;

FIG. 6 is a schematic diagram illustrating a description of a video as a speech or comment in the case of a rich media content provided in an exemplary embodiment of the present application;

FIG. 7 is a schematic diagram of a splash page provided by an exemplary embodiment of the present application in the case of a target application being launched by a cold start operation;

FIG. 8 is a schematic diagram of a splash page provided by an exemplary embodiment of the present application in the case of launching a target application by a warm boot operation;

FIG. 9 is a flowchart of updating preference information for a current login account provided by an exemplary embodiment of the present application;

FIG. 10 is a schematic diagram of a size update of a content presentation control provided by an exemplary embodiment of the present application;

FIG. 11 is a flowchart of a content promotion method provided by another exemplary embodiment of the present application;

FIG. 12 is a timing diagram for implementing a content promotion method provided by an exemplary embodiment of the present application;

FIG. 13 is a schematic diagram of a current login account display permission change in the case where the rich media content is music according to an exemplary embodiment of the present application;

FIG. 14 is a schematic diagram of a current login account display permission change in the case of rich media content being graphics context according to an exemplary embodiment of the present application;

Fig. 15 is a block diagram showing a structure of a content promotion device according to an exemplary embodiment of the present application;

fig. 16 is a schematic structural view of a terminal according to an exemplary embodiment of the present application.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the present application more apparent, the embodiments of the present application will be described in further detail with reference to the accompanying drawings.

Music playing software is a computer application program or mobile application whose main function is to store, organize, retrieve and play music files. Such software typically supports a variety of music file formats and may have many other functions such as creating and editing playlists, adjusting sound effects, online streaming music, lyric synchronization display, music library management, track information editing, and the like. In addition to basic playback functionality, many music playback software also provide various ways for users to interact with music, such as through ratings, comments, or sharing.

In the current market, advertisements related to songs mainly take several forms, such as inserting advertisements, banner advertisements, collaborative popularization and the like. The user may experience pre-, mid-, or post-post advertisements while listening to the song, i.e., inserting advertisements at different points in time when the song is played. In addition, some music playing software employs banner advertisements or popup advertisements on its interface, particularly on the song playing interface, to attract the user's attention.

In processing songs, most music applications use lyrics as aids, allowing users to read the lyrics while listening to the song, but these lyrics are typically displayed as static text only, without integrating more interactive or enhancement elements. Even with some applications attempting to combine advertising with lyrics, the manner is often limited to adding banner advertising on the lyric page or simply highlighting the brand or merchandise name in the lyrics, rather than exploring how to organically combine advertising content with lyric content. Therefore, the related art adopts more traditional and direct methods in form, does not fully utilize the emotional connection between the lyrics and the users, and does not create more attractive and creative advertisement forms, which limits the expressive force of advertisers on a music playing platform and the depth of user experience.

Therefore, the application provides a content promotion method, which combines the rich media content supported and displayed by the target application program to promote the content promotion effect.

Referring to fig. 1, fig. 1 is a schematic diagram of an implementation environment provided by an exemplary embodiment of the present application.

Terminal 110 is an electronic device that may run a target application. The electronic device may be a mobile terminal such as a smart phone, a tablet pc, a laptop portable notebook computer, or a vehicle-mounted terminal, or may be a terminal such as a desktop computer or a projection computer, and the present specification describes the terminal 110 as a smart phone, but is not limited thereto.

In some embodiments, in response to a cold start operation on the target application, the terminal 110 may obtain preference information (such as rich media content preference information or promotion content preference information) of the current login account in the target application, and upload the preference information to the server 120, so as to receive the promotion content and the rich media identifier that are returned by the server 120 and matched with the preference information.

In some embodiments, in response to a hot start operation on the target application, the terminal 110 may obtain the rich media content currently displayed by the target application and upload the rich media content to the server 120, so as to receive the promotion content and the rich media identifier that are returned by the server 120 and matched with the rich media content.

It should be noted that, in the process of collecting relevant data (such as rich media content preference information, promotion content preference information or currently displayed rich media content) of a user, the present application may display a prompt interface, a popup window or output voice prompt information, where the prompt interface, popup window or voice prompt information is used to prompt the user to collect relevant data currently, so that the present application only starts to execute the relevant step of obtaining relevant data of the user after obtaining the confirmation operation of the user to the prompt interface or popup window, otherwise (i.e. when the confirmation operation of the user to the prompt interface or popup window is not obtained), ends the relevant step of obtaining relevant data of the user, i.e. does not obtain relevant data of the user. In other words, the information (including but not limited to user equipment information, rich media content preference information or promotional content preference information), data (including but not limited to data for analysis, stored data, presented data, etc.), and signals related to the present application are all user-authorized or fully authorized by parties, and the collection, use, and processing of relevant data requires compliance with relevant laws and regulations and standards of the relevant country and region. For example, the rich media content preference information, the promotion content preference information or the currently displayed rich media content of the user related to the application are acquired under the condition of full authorization.

Server 120 is the background server of the target application. The server 120 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, a content delivery network (Content Delivery Network, CDN), basic cloud computing services such as big data and an artificial intelligent platform. In some embodiments, server 120 includes an advertisement engine.

In some embodiments, the server 120 may be used to configure the correspondence between the rich media content or rich media identification and promotional content. For example, the server 120 may extract semantic features for a plurality of promotional content and a plurality of rich media content, respectively, and pair the rich media content with a higher degree of association of the semantic features with the promotional content.

In some embodiments, the server 120 is configured to receive preference information or rich media content sent by the terminal 110, and determine, based on the configured rich media content or a correspondence between rich media identifiers and promotional content, promotional content and rich media identifiers to be returned to the terminal 110.

The promoting party 130 is a party that provides promoting content and may also be referred to as an advertiser in this specification. In some embodiments, the correspondence between the rich media content or rich media identification and promotional content may be preconfigured by the promotional party 130. For example, the promoting party 130 may upload the description information, the promoting content and the rich media content having a corresponding relationship to the content delivery end according to the advertisement speaker, the partner, etc., and then the content delivery end transmits the data to the server 120.

It should be noted that, the foregoing embodiments are merely illustrative of a general architecture of an implementation environment, and the system may further include more or fewer components, or some components may be combined, and the present embodiment is not limited to this configuration.

Referring to fig. 2, fig. 2 is a flowchart of a content promotion method according to an exemplary embodiment of the present application. In some embodiments, the content promotion method is performed by a terminal. The method comprises the following steps:

step 201, displaying a first promotion content, a first rich media identifier and first description information corresponding to the first rich media identifier on a splash screen page of a target application program.

The target application is an application in the terminal. The terminal comprises a smart phone, a notebook computer, a tablet personal computer, navigation equipment, a smart television and the like. The following description will be given by taking the example that the terminal is a smart phone, but does not constitute a limitation on the type of terminal device. The target Application may be a system App (Application) on a smart phone or a third party App. For example, the target application may be a system-self video player, or a third party music application, video application, news information application, browser application, social application, or the like.

The splash screen page refers to a page displayed by the terminal within a period of time when the target application is started. The splash page may also be referred to as a splash page, a boot page, or a boot page. In some embodiments, the terminal may display a splash page upon receiving a cold start operation for the target application, and in other embodiments, the terminal may display a splash page upon receiving a hot start operation for the target application (switching the target application from background to foreground operation).

The promotion content is content promoted by the target application program. The promotion content can have various forms, and the promotion content can be any one or more of text content, picture content, audio and video content, link content and the like. For example, the promotion content may be merchandise text information, merchandise picture information, merchandise video information, etc. that the advertiser desires to display. In some embodiments, the promotion content may be determined by an advertiser configuration, or may be generated by a server or a terminal, and the method for obtaining the promotion content is not limited in the embodiments of the present application.

The rich media identifier is an identifier corresponding to the rich media content supported and displayed by the target application program. Rich media (RICH MEDIA) content includes content carried by rich various media forms, including but not limited to text, pictures, voice, video, links, locations, files, and the like. The rich media content supported for presentation by different types of target applications may be different. For example, the rich media content supported by the music application includes song content, voice content, etc., the rich media content supported by the video application includes video content, the rich media content supported by the live application includes live content, and the rich media content supported by the information application includes graphic content, etc.

The rich media identification may have various types of interface forms. For example, in a music application program, the rich media identifier may be in the form of an album card control, an album cover icon and the like corresponding to song content, in a video application program, the rich media identifier may be in the form of a video title, a video widget and the like corresponding to video content, in a live broadcast application program, the rich media identifier may be in the form of a live broadcast description text, a live broadcast poster and the like corresponding to live broadcast content, and in an information application program, the rich media identifier may be in the form of an image-text thumbnail, a text or an icon and the like corresponding to image-text content.

The description information corresponding to the rich media identifier is used for describing rich media content corresponding to the rich media identifier.

In some embodiments, the descriptive information pertains to rich media content. For example, in the case where the rich media content is music, the descriptive information is at least one of lyrics or comments.

In some embodiments, the descriptive information is text content having an association with both the rich media content and the promotional content.

In one possible implementation, the description information is an advertisement which is configured by an advertiser in advance by combining rich media content and promotion content, in another possible implementation, the description information is generated by a server based on the rich media content and promotion content, for example, a text generated by a large language model is generated, and the application does not limit the acquisition mode of the description information. In some embodiments, the rich media identification has a correspondence to promotional content. Wherein, the correspondence may be a similarity relationship between texts. For example, in a music application program, the rich media content is song "midsummer smell", the rich media identifier is a card control of an album to which "midsummer smell" belongs, and the popularization content is a perfume commodity picture with flower and fruit fragrance. The corresponding relationship can also be a related relationship on emotion, theme or context, for example, in a video application program, the rich media content is video "northern snow gathering", the rich media is identified as snow scenery picture, and the popularization content is tourist commodity (such as northern seven-day tour in winter).

Regarding the manner in which the correspondence between the rich media identification and the promotional content is determined, in one possible implementation, the correspondence between the rich media identification and the promotional content is pre-configured by the advertiser. For example, an advertiser may determine rich media content related to promotional content based on advertising sponsors, partners, etc.

In another possible implementation, the correspondence between the rich media identification and the promotional content may be configured by a server. For example, the server may extract semantic features from the plurality of promotional content and the plurality of rich media content, respectively, and pair the rich media content with a higher degree of association of the semantic features with the promotional content.

In other embodiments, in the case that the type of the start operation on the target application is cold start, the server may determine the first correspondence based on preference information corresponding to the current login account sent by the terminal, and determine the related rich media identifier and promotion content based on the first correspondence.

In other embodiments, in the case that the type of the start operation on the target application is hot start, the server may determine the second correspondence based on the currently displayed rich media content sent by the terminal, and determine the related rich media identifier and promotion content based on the second correspondence.

For more details of the first correspondence and the second correspondence, refer to fig. 6 and fig. 7 and related descriptions thereof, and are not described herein. Referring to fig. 3, fig. 3 is a schematic diagram of a content promotion method in a music application according to an exemplary embodiment of the present application.

As shown in fig. 3, in a splash screen page 301 of the music application, a first promotion 321, a first rich media identifier 310, and first description information 311 are displayed. The first promotion content 321 is a picture corresponding to a woody fragrant perfume commodity, the first rich media identifier 331 is a card control of an album to which the song "forest" belongs, and the first description information 311 is lyrics of the song "forest". The song "forest" corresponding to the first rich media identifier 331 is rich media content supported by the music application program for presentation.

Step 202, in response to the switching operation of the first promotion content or the first rich media identifier, displaying a second promotion content, a second rich media identifier, and second description information corresponding to the second rich media identifier on the splash screen page.

In order to improve the content promotion efficiency and increase the content promotion quantity, the splash screen page comprises at least two rich media identifications, and one rich media identification in the at least two rich media identifications is in a selected state. The user can switch the rich media identification in the selected state through the switching operation.

In some embodiments, the terminal displays the first rich media identifier in the selected state, the first promotion content, and the first description information corresponding to the first rich media identifier in the splash screen page of the target application program.

Different rich media identifications correspond to different rich media content, as well as different promotional content and descriptive information. The rich media identifier in the selected state can be displayed in a highlighted and enlarged mode to show distinction from other rich media identifiers.

In some embodiments, in response to the switching operation, the rich media identifier in the selected state in the splash screen page is switched, and promotion content and description information corresponding to the switched rich media identifier are displayed.

For example, the first promotion content, the first rich media identifier and the first description information are displayed in the splash screen page by default, and when the switching operation is received, the splash screen page is updated to display the second promotion content, the second rich media identifier and the second description information.

Alternatively, the switching operation may be an operation for the first rich media identifier, for example, a click operation or a drag operation for the first rich media identifier, and the switching operation may also be other types of operations, such as a shortcut key operation, a special gesture operation, etc., which are not limited in the specific form of the switching operation.

As in fig. 3, in the splash screen page 301 before the switching operation is performed, the first promotion content 321, the first rich media identification 331, and the first description information 311 are displayed. The first rich media identifier 331 is in a selected state, the first promotion content 321 is a picture corresponding to a wood-flavor perfume commodity, the first rich media identifier 331 is a card control of an album to which a song "forest" belongs, and the first description information 311 is lyrics in the song "forest".

In response to a switching operation by the user, the rich media identifier in the selected state is switched from the first rich media identifier 331 to the second rich media identifier 332.

Therefore, the terminal switches the rich media identifier in the selected state in the splash screen page 301, and displays the second promotion content 322 and the second description information 312 corresponding to the second rich media identifier 332 after the switching. The second promotion content 322 is a picture of a flower and fruit fragrance perfume commodity, the second rich media identifier 332 is a card control of an album to which the song "midsummer smell" belongs, and the second descriptive information is lyrics in the song "midsummer smell".

Through the switching operation, the user can switch and update the displayed promotion content and the corresponding rich media identifier in the screen flashing page, so that curiosity of the user is stimulated, the user is guided to actively explore the promotion content related to the rich media content, and the participation degree and interactive experience of the user are improved.

In step 203, in response to the triggering operation on the second promotion content or the second rich media identifier, a rich media display page is displayed, where the rich media display page is used for displaying the second rich media content, and the rich media display page includes a content display control corresponding to the second promotion content.

The specific mode of triggering operation on the promotion content or the rich media identifier can be direct triggering operation such as clicking operation (such as single click or double click), sliding operation, long-press operation and the like, or indirect triggering operation such as shaking operation, twisting mobile phone operation, shortcut key operation, special gesture operation and the like. The application is not limited to the specific form of triggering operation.

The rich media presentation page is a page in the target application for presenting rich media content. For example, in a music application, the rich media presentation page may be a song playing page corresponding to a song, in a video application, the rich media presentation page may be a video playing page corresponding to video content, and in an information application, the rich media presentation page may be a display page corresponding to information content.

It should be noted that, triggering operations are performed on different promotion contents or rich media identifiers, and the displayed rich media display pages are different. For example, in fig. 3, the triggering operation is performed on the first promotion content 321 or the first rich media identifier 331, the displayed rich media display page is a song playing page corresponding to a song "forest", and the triggering operation is performed on the second promotion content 322 or the second rich media identifier 332, the displayed rich media display page is a song playing page corresponding to a song "midsummer smell". The content presentation control is a control for presenting promotional content in a rich media presentation page. The content presentation control may take a variety of forms including, but not limited to, card control, artwork control, widget control, and the like. For example, in a music application, the content presentation control may be a card control that presents a merchandise detail page poster, in a video application, the content presentation control may be a video widget control that presents merchandise introduction video, and so on. The application does not show the specific form of the content presentation control.

As in fig. 3, in response to a triggering operation of the second promotional content 322, the terminal displays a rich media presentation page 302. The rich media presentation page 302 is a song play page corresponding to song "midsummer smell".

In the rich media presentation page 302, in addition to the rich media content (song "midsummer"), and conventional song-related play controls (e.g., play/pause button, last song/next song button), a content presentation control 340 corresponding to the second promotional content 322 is displayed.

Wherein, the second promotion content 322 is a picture corresponding to the flower and fruit fragrance perfume commodity, and the content display control 340 is a commodity detail card control containing a word of 'viewing flower and fruit perfume detail'.

And step 204, responding to the triggering operation of the content display control, and displaying a promotion page corresponding to the second promotion content.

The triggering operation of the content display control can be directly or indirectly triggered, such as clicking, sliding, long-pressing, shaking, twisting the mobile phone, shortcut key, special gesture and the like. The application is not limited to the specific form of triggering operation.

The promotion page is a page for displaying promotion content. The promotion page may be a page of the target application program, or may be a page of another third party application program (for example, a page in a shopping application program, or a page of a merchant website to which the commodity belongs, etc.).

In some embodiments, the display mode of the promotion page can be that the rich media display page jumps to the promotion page and displays the promotion page in a full screen mode, or the promotion page is embedded or displayed in a suspension mode in the rich media display page, and the display mode of the promotion page is not limited by the application.

As in fig. 3, in response to a triggering operation of the content presentation control 340, the terminal displays a promotion page 303 corresponding to the second promotion content 322. The promotion page 303 is a purchase page corresponding to the flower and fruit fragrance perfume commodity.

In summary, the rich media identifier, the promotion content and the description information corresponding to the rich media identifier are displayed in the splash screen page, and the content displayed in the splash screen page is switched based on the switching operation, so that the exposure opportunity of different promotion contents can be increased, the promotion content is displayed in the rich media display page in response to the triggering operation of the rich media identifier or the promotion content, the interference to the rich media content can be reduced, the probability of triggering the promotion content is improved, and the more natural and smooth content promotion experience is brought to the user by combining the rich media identifier, the promotion content and the description information instead of the traditional abrupt appearance.

To further enhance the effect of content promotion, the association between the promotional content and the rich media identifier is highlighted, and in some embodiments, the terminal obtains the promotional content configured for the rich media content and the descriptive information.

The description information belongs to rich media content, and has an association relationship with popularization content.

Under different types of rich media content, the descriptive information may be different forms of information.

In some embodiments, where the rich media content is music, the descriptive information is at least one of lyrics or comments.

As in fig. 3, in the case where the splash screen page 301 displays the first promotion content 321 and the first rich media identifier 331, the splash screen page 301 also displays the first description information 311. The first description information 311 is lyrics "have a forest to stay in me" in the song "forest", so the first description information 311 has an association relationship with the first promotion content 321, and the second description information 312 is also displayed in the splash screen page 301 when the splash screen page 301 displays the second promotion content 322 and the second rich media identifier 332. The second description information 312 is "the taste of the flower and fruit fragrance" of the lyrics in the song "midsummer smell", and the second description information 312 has an association relationship with the promotion content 322.

In the case where the rich media content is music, the descriptive information may be comments in addition to lyrics.

Referring to fig. 4, fig. 4 is a schematic diagram illustrating that in the case where the rich media content is music, the descriptive information is lyrics according to an exemplary embodiment of the present application.

As shown in fig. 4, the terminal displays the second promotion content 322, the corresponding second rich media identifier 332, and the second description information 411 in the splash screen page 301, where the second description information 411 is a comment of the song "midsummer smell" corresponding to the rich media identifier 332.

Optionally, the screen-flash page 301 may also display related information such as a nickname and a head portrait identifier of the comment user (C user) of the comment.

In some embodiments, where the rich media content is video, the descriptive information is at least one of a word, comment, or video description.

Referring to fig. 5, fig. 5 is a schematic diagram illustrating description information as a video description in the case that the rich media content is video according to an exemplary embodiment of the present application.

As shown in fig. 5, the terminal displays the description information 511, the promotion content 521, and the rich media identifier 531 in a selected state in the splash screen page. The rich media identifier 531 is an identifier corresponding to the a documentary, the promotion content 521 is a picture corresponding to the food commodity having an association relationship with the a documentary, and the description information 511 is a video description corresponding to the a documentary.

Referring to fig. 6, fig. 6 is a schematic diagram illustrating that description information is a line or comment in the case where rich media content provided in an exemplary embodiment of the present application is video.

As shown in fig. 6, the terminal displays the description information 611, the promotion content 621, and the rich media identifier 631 in a selected state in the splash screen page. Wherein, the description information is the line of A film "live just like a box of chocolate, you never know what taste is next," and the popularization content 621 is the picture of XX-brand chocolate.

When the user performs a switching operation and the rich media identifier in the selected state is switched to the rich media identifier 632, the terminal updates the content displayed in the splash screen page, and the description information 612, the promotion content 622 and the rich media identifier 632 in the selected state are displayed after updating. Wherein, the descriptive information is comment "I have a strong wine, offer to this dream" of the B film, and the promotion content 622 is picture of XX wine.

In addition to the lines or comments, in the case where the rich media content is video, the description information may also be a video description, for example, text such as a introductory, a recommended, or a video content outline of the video content.

Similarly, where the rich media content is other forms of content, the descriptive information may also be other text related to the rich media content. In some embodiments, the descriptive information is at least one of a live title or a live barrage in the case where the rich media content is live, and at least one of a teletext title or a teletext abstract in the case where the rich media content is teletext.

When the first description information is displayed in the splash screen page, the terminal can determine the text style of the description information based on the first style of the first rich media content, the second style of the first popularization content or the third style of the current login account in the target application program, and display the first popularization content, the first rich media identification and the first description information adopting the text style in the splash screen page.

The first rich media content is rich media content corresponding to the first rich media identifier.

Optionally, the text style includes font style, font size, color, scene style, and the like.

Different descriptive information may take different text styles. In some embodiments, the terminal may determine a text style corresponding to the description information based on a style common to the first style, the second style, and the third style.

By way of example only, the first rich media content is live sports, the first style of the first rich media content is red-black color matching style, the corresponding first promotional content is sports goods, the second style of the first promotional content is black color matching style, the current login account history is biased to select a page display style of a third style, the third style is black-white color matching, and the terminal can determine that the text style is black font.

In the embodiment, the description information related to the rich media content and the promotion content is displayed in the splash screen page, so that the association relationship between the promotion content and the rich media content can be further highlighted, and the promotion content related to emotion, theme, semantic or context of the rich media content can be provided for the user due to the association relationship between the rich media content and the promotion content, emotion resonance of the user to the promotion content is enhanced, the effect of promoting the content promotion effect is achieved, and the triggering probability of the promotion page is improved.

Regarding the timing of the display of the splash page, in some embodiments, the splash page may be displayed in the target application in the event that the terminal receives a cold start operation or a hot start operation on the target application.

Referring to fig. 7, fig. 7 is a schematic diagram of a splash page provided in accordance with an exemplary embodiment of the present application in the case where a target application is launched by a cold start operation.

As shown in fig. 7, the user clicks a live icon 711 in the system desktop to perform a cold start operation on the live application, and the live application displays a splash screen page 721 after starting. The splash screen 721 includes the rich media identifier 732 in the selected state and the promotion content 731 corresponding to the rich media identifier 732.

The rich media identifier 732 is a live broadcast room identifier corresponding to live broadcast of a marathon race, and the promotion content 731 is a picture of XX running shoes.

In order to determine what promotion content and what rich media identifier are displayed by the terminal in the splash screen page when the cold start operation is performed on the target application program, in some embodiments, the terminal responds to the cold start operation on the target application program, and displays, based on the first correspondence, the first rich media identifier in a selected state, and the first promotion content and the first description information corresponding to the first rich media identifier in the splash screen page of the target application program.

The first corresponding relation is obtained based on preference information of a current login account in the target application program.

The current login account is a login account of a user in the target application program when the user performs a cold start operation on the target application program.

In some embodiments, the preference information for the current login account includes promotional content preference information, rich media content preference information, transaction preference information, and the like.

In one possible implementation, the preference information for the current login account may be determined based on historical click and view records for rich media content, historical transaction records, historical click and view records for promotional content.

As shown in fig. 7, when a user frequently uses a current login account to watch live broadcast of a marathon race in a live broadcast application program at ordinary times, the terminal may determine that, among preference information of the current login account, rich media content preference information includes preference to watch live broadcast of the marathon race, and may send the preference information to a server when receiving a cold start operation on the live broadcast application program, so as to obtain a first correspondence through the server, and then display a rich media identifier 732 (a live broadcast room identifier corresponding to the marathon race live broadcast) and a corresponding promotional content 731 (a picture of XX running shoes) in a flash screen page based on the first correspondence.

In this embodiment, under the condition that the target application program is started through the cold start operation, interested popularization content and rich media content can be provided for the user based on preference information of the current login account in the target application program, so as to improve the content popularization effect.

Referring to fig. 8, fig. 8 is a schematic diagram of a splash page provided in accordance with an exemplary embodiment of the present application in the case where a target application is launched by a warm boot operation.

As shown in fig. 8, the terminal runs the live application in the background, and when the user clicks the background thumbnail 801 corresponding to the live application (i.e., performs a hot start operation on the live application), the terminal switches the live application from the background operation to the foreground operation.

The content displayed in the background thumbnail 801 indicates that the rich media content displayed in the background by the live broadcast application program is "Gemini meteorologic rain live broadcast".

In order to determine what promotion content and what rich media identifier are displayed by the terminal in the splash screen page when the hot start operation is performed on the target application program, in some embodiments, in response to the hot start operation on the target application program, the terminal displays the first rich media identifier in a selected state, and the first promotion content and the first description information corresponding to the first rich media identifier in the splash screen page of the target application program based on the second correspondence.

The second corresponding relation is obtained based on the rich media content displayed by the target application program in the background.

For example, in fig. 8, the rich media content shown in the background by the live broadcast application program is "Gemini meteorology live broadcast", and then the terminal may send the rich media content shown in the background to the server, so that the server determines a second corresponding relationship based on the rich media content shown in the background, and displays the promotion content 811 and the rich media identifier 812 in the splash screen page 802 of the live broadcast application program based on the second corresponding relationship. The rich media identifier 812 is an identifier corresponding to a Gemini meteorology real-time live broadcasting room, and the promotion content 811 is a content (XX brand camera more suitable for sky photography) with an association relationship with rich media content displayed in the background.

In some embodiments, the live application may automatically switch the presented rich media content during the background run. For example, in the case where the currently presented live broadcast ends, the live broadcast application may automatically play other live broadcasts.

Therefore, in order to display the rich media identifier and the promotion content corresponding to other live broadcasts currently played in the splash screen page when the hot start operation is performed on the target application program, in some embodiments, when the target application program is in a background running state and the rich media content displayed in real time by the target application program is switched, the terminal acquires the rich media identifier of the rich media content after the switching.

For example, when the live broadcast application program is in a background running state and the rich media content displayed in real time by the live broadcast application program is switched from the live broadcast A to the live broadcast B, the terminal acquires a second corresponding relationship from the server based on the rich media identifier of the switched live broadcast B so as to obtain popularization content corresponding to the live broadcast B.

In this embodiment, under the condition that the target application program is started through the hot start operation, the rich media identifier and the promotion content are displayed in the splash screen page based on the rich media content displayed in the background by the target application program, so that the promotion content corresponding to the rich media content displayed in the background can be provided for the user in real time, and the content promotion effect is improved.

In the process of browsing the splash screen page or the rich media display page, the user may operate the content in the splash screen page or the rich media display page, so that the preference information of the current login account can be updated based on the operation condition of the user, so that the updated preference information can be used for determining the popularization content and the rich media identifier displayed in the subsequent splash screen page.

Referring to fig. 9, fig. 9 is a flowchart for updating preference information of a current login account according to an exemplary embodiment of the present application. The flowchart includes the following steps.

Step 910, acquiring a first correspondence from a server based on preference information, wherein the preference information includes promotional content preference information or rich media content preference information.

In some embodiments, the terminal may determine a promotion content type preferred by the current login account based on promotion content preference information, obtain, by the server, a promotion content that most matches the promotion content type from a plurality of candidate promotion contents, and then obtain, by the server, a first correspondence to determine a rich media content and a rich media identifier corresponding to the promotion content.

In some embodiments, the terminal may determine, through the server, the rich media content with the highest preference degree of the current login account from the plurality of candidate rich media contents based on the rich media content preference information, and then acquire, through the server, the first correspondence to determine the promotion content corresponding to the rich media content and the rich media identifier corresponding to the rich media content.

The corresponding relation between the promotion content and the rich media identifier can be preconfigured and stored by an advertiser, or can be obtained by respectively extracting semantic features of the promotion content and the rich media content by a server and pairing the promotion content and the rich media content based on the association degree of the semantic features.

And step 920, displaying the rich media identifier in the selected state and the promotion content corresponding to the rich media identifier in the screen-flashing page of the target application program based on the first corresponding relation.

The updating mode of the preference information comprises at least one of the steps 931 to 934.

Step 931, in response to the triggering operation on the promotion content, promotion content preference information is updated based on the promotion content.

In some embodiments, in response to a triggering operation on the promotion content in the splash screen page, the terminal may determine a corresponding promotion content type based on the promotion content, and increase preference of the promotion content in the promotion content preference information. For example, when the user clicks the picture corresponding to the cosmetic commodity in the splash screen page, the terminal may increase the preference of the current login account for the cosmetic promotion content by 1%.

In some embodiments, in response to a triggering operation of a content presentation control in a rich media presentation page, the terminal may also increase preference of popularization content corresponding to the content presentation control, and at this time, the increased preference may be higher than preference increased by triggering the popularization content in a splash screen page, so as to characterize preference information further presented by the user. For example, when the user further clicks the card control corresponding to the cosmetic product in the rich media presentation page, the terminal may increase the preference of the current login account number for the cosmetic product by 2% again. The increase in preference may also be positively related to the number of triggers that trigger the operation, for example, when the user triggers the card control for the cosmetic product in the rich media presentation page multiple times, the preference increases by 5%.

In step 932, in response to the triggering operation on the content presentation control, the promotion content preference information is updated based on the promotion content corresponding to the content presentation control.

Also, in response to a triggering operation of the content presentation control in the rich media presentation page, the terminal may determine a corresponding promotion content type based on the promotion content, and increase preference of the promotion content in the promotion content preference information. Wherein the increase in preference is directly related to the number of triggers to the content presentation control.

In step 933, in response to the triggering operation on the rich media identifier, the rich media content preference information is updated based on the rich media content corresponding to the rich media identifier.

Taking a music application program as an example, the terminal can determine the initial preference of the current login account to different songs based on historical listening times, and when a user triggers a rich media identifier in a screen flashing page, the initial preference of the song corresponding to the rich media identifier can be increased.

Optionally, the terminal may further determine, based on the historical listening times, a preference degree of the current login account for the types of the different types of the song, and when the user triggers the rich media identifier in the splash screen page, the preference degree of the type of the song corresponding to the rich media identifier may be increased.

In step 934, in response to the switching operation, the rich media content preference information is updated based on the rich media content corresponding to the rich media identification before switching.

In some embodiments, when the user switches the rich media identifier a to the rich media identifier B on the screen-flash page, the terminal may reduce the initial preference of the rich media content corresponding to the rich media identifier a, so as to characterize that the user does not have interest in the rich media content, or reduce the preference of the content type corresponding to the rich media content.

In this embodiment, the preference information of the current login account is updated according to the operation condition of the user on the promotion content or the rich media content, so that the accuracy of the preference information can be increased, and the promotion content and the rich media identifier displayed in the subsequent splash screen page are determined by using the updated preference information, so that the pertinence of the promotion content is increased, and the conversion rate of the subsequent promotion content is improved.

To reduce the disruption to the user in displaying the rich media content in the rich media presentation page, in some embodiments, the size of the content presentation control may be set.

In some embodiments, the second show rich media content, and the first size content presentation control, is presented in the rich media presentation page in response to a triggering operation of the second promotional content or the second rich media identification.

It should be noted that, under the condition that the first promotion content, the first rich media identifier and the first description information are displayed in the splash screen page, the terminal can display the first rich media content and the content display control of the first size in the rich media display page in response to the triggering operation of the first promotion content or the first rich media identifier.

In some embodiments, in response to a viewing operation of the content presentation control, a content presentation control of a second size is displayed in the rich media presentation page, the second size being greater than the first size.

The viewing operation of the content display control can be clicking, sliding up, long pressing and the like, and the embodiment of the application does not limit the specific form of the viewing operation.

Referring to fig. 10, fig. 10 is a schematic diagram of a size update of a content presentation control according to an exemplary embodiment of the present application.

As shown in fig. 10, in the rich media presentation page 1001, rich media content (song "midsummer smell") and a content presentation control 1011 are displayed, wherein the promotion content (flower and fruit fragrance perfume commodity) corresponding to the content presentation control 1011 has an association relationship with the rich media content.

To reduce the disruption to the user during presentation of the rich media content, a first size content presentation control 1011 is displayed in the end of page portion of the rich media presentation page 1001 and is not fully displayed.

In response to a viewing operation (up-slide) of the content presentation control 1011, the terminal adjusts the display ratio of the rich media content to the content presentation control 1012 in the rich media content presentation page 1001, displays the content presentation control 1012 in a second size, the second size being larger than the first size, and the content presentation control 1012 is displayed in its entirety.

After the user views the content presentation control 1012, a hiding operation (sliding down) may also be performed on the content presentation control 1012 to re-present the first size content presentation control 1011.

In some embodiments, to promote the promotion effect, the terminal may display a content display control of a second size in the rich media display page in response to the display duration of the rich media content in the rich media display page reaching the duration threshold.

For example, when the play duration of the song midsummer smell reaches the duration threshold (3 minutes) and the user has not yet performed a viewing operation on the content presentation control 1011, the terminal may automatically display the content presentation control 1012 of the second size.

In the embodiment, the content display control of the second size is displayed only when the viewing operation of the content display control of the first size is received, so that the disturbance of popularization content to a user in the process of displaying rich media content can be reduced, and the content display control of the second size is displayed when the display duration reaches the duration threshold value, so that the effect of content popularization can be improved.

In some embodiments, to further enhance the promotion effect, the user is motivated to view promotion content and promotion pages, and in response to a viewing operation of the content presentation control, the terminal may also display an associated content acquisition control in the rich media presentation page.

The associated content acquisition control is used for triggering and acquiring associated content of the second promotion content.

Optionally, the associated content includes content that motivates the user to view promotional content, such as red packs, red pack covers, coupons, time-limited discounts, and the like.

Optionally, the associated content includes content for reminding the user of viewing the promotion content, such as animation content for attracting the eyes of the user, and the like.

In some embodiments, in response to a trigger operation of the associated content acquisition control, an associated content acquisition page corresponding to the associated content is displayed.

As in fig. 10, the terminal may also display an associated content acquisition control 1013 in the rich media presentation page 1001 in response to a user's viewing operation of the content presentation control 1011. Wherein the associated content acquisition control 1013 is configured to prompt the user to acquire associated content (fig perfume red envelope). In response to a user's triggering operation of the associated content acquisition control 1013, the terminal displays an associated content acquisition page 1002 to provide the associated content to the user.

Referring to fig. 11, fig. 11 is a flowchart of a content promotion method according to another exemplary embodiment of the present application. The flowchart includes the following steps.

Step 1101, launching the target application.

In some embodiments, the target application may be launched based on a cold start operation or a hot start operation.

Step 1102, request promotional content in a splash page.

In some embodiments, the terminal may send a promotional content acquisition request to the server to receive a promotional content return result sent by the server. In some embodiments, the server may also return rich media content and rich media identification that have a correspondence to the promotional content.

In the case of no promotion, step 1111 is executed to enter the home page.

In the event that there is regular promotional content, step 1112 is performed, the regular promotional content is presented in the splash page.

In the case of displaying the conventional promotion content, the rich media identifier or the rich media content is not contained in the splash screen page, and the conventional promotion content is not associated with the rich media content in the target application program.

In the case where there is promotion content, step 1103 is executed.

And step 1103, displaying the promotion content and the rich media identification in the selected state on the flash screen page.

In step 1104, in response to the operation of switching the rich media identifier, the terminal switches the rich media identifier in the selected state, and displays the promotion content corresponding to the switched rich media identifier.

In step 1105, in response to a triggering operation on the rich media identifier or the promotion content, the terminal displays a rich media presentation page. The rich media display page is used for displaying rich media content corresponding to the popularization content.

At step 1106, a first size content presentation control is displayed in the rich media presentation page. The content display control is a display control corresponding to the popularization content.

Step 1107, in response to the viewing operation of the content presentation control, displaying the content presentation control of the second size in the rich media presentation page. Wherein the second dimension is greater than the first dimension.

In step 1108, in response to the triggering operation of the content display control, a promotion page corresponding to the promotion content is displayed.

Referring to fig. 12, fig. 12 is a timing diagram for implementing a content promotion method according to an exemplary embodiment of the present application.

The timing diagram comprises a content platform client, a content platform background, an advertisement engine, advertisers and a content delivery end. The content Platform client refers to a client corresponding to a target application program, the content Platform background is also called a provider Platform (SSP) and is an advertisement Platform serving the content Platform in advertisement delivery, the advertisement engine can be a server used for advertisement delivery, the advertiser is a main body for generating popularization content, and the content delivery end is also called a Demand-Side Platform (DSP) and is an advertisement Platform serving the advertiser in advertisement delivery.

The timing diagram includes the following steps.

And 12.1, uploading the popularization word and the popularization content to the content delivery end by the advertiser.

Taking a music application program as an example, the promotion content can be commodity content related to a song, and the promotion word can be lyrics or comments corresponding to the song.

And 12.2, determining songs corresponding to the promotion content from the advertiser to the content delivery end.

For example, the advertiser may associate the song identifier of the song corresponding to the promotion content with the promotion word and the promotion content, and upload the song identifier to the content delivery end.

And 12.3, the content delivery end generates a splash screen advertisement and binds the corresponding song to be transmitted to an advertisement engine for storage.

In some embodiments, the splash screen advertisement may contain one or more sets of promotional words, promotional content, and corresponding song identifications.

In some embodiments, the content delivery end may generate a splash screen advertisement based on the promotion word, the promotion content, and the song identifier, and add a hyperlink function for jumping to a playing page corresponding to the song identifier.

In response to the start-up operation, the content platform client requests a splash advertisement from the content platform background, which requests a splash advertisement from the advertisement engine, step 12.4.

In some embodiments, the splash screen advertisement request may include preference information corresponding to a login account of the content platform client, for example, rich media content preference information or promotional content preference information.

In some embodiments, the splash advertisement request may also include a start operation type, such as a cold start operation or a hot start operation.

In some embodiments, the splash screen advertisement request may also include the rich media content currently presented by the content platform client.

And 12.5, the advertisement engine returns the screen-flashing advertisement to the background of the content platform, and the background of the content platform returns the screen-flashing advertisement to the client of the content platform.

In some embodiments, the advertisement engine may determine a returned splash advertisement from the stored plurality of candidate splash advertisements based on the preference information in the splash advertisement request and the type of start operation.

In one possible implementation, in the case where the type of start operation is a cold start, the advertisement engine may determine a promotion content type that is currently logged in to account preferences based on promotion content preference information, obtain a promotion content from a plurality of candidate promotion contents that most matches the promotion content type, and return a splash screen advertisement that includes the promotion content.

In another possible implementation manner, in the case that the type of the start operation is cold start, the advertisement engine may determine, from a plurality of candidate rich media contents, the rich media content with the highest current login account preference, based on the rich media content preference information, and return a flash advertisement including a rich media identifier corresponding to the rich media content.

In another possible implementation, in the event that the type of start operation is a hot start, the advertisement engine may return a splash screen advertisement containing a rich media identifier corresponding to the currently presented rich media content.

And 12.6, the content platform client displays the splash screen advertisement.

And 12.7, the content platform client receives the switching operation for the rich media identifier and displays the rich media identifier after switching and the corresponding popularization content after switching.

And step 12.8, displaying a song playing page (rich media display page) under the condition of receiving a triggering operation on the promotion content or the rich media identification. The song playing page is used for playing songs and displaying advertisement cards (content display controls) corresponding to the songs.

Wherein the advertisement card is displayed in a first size.

And 12.9, receiving a sliding operation aiming at the advertisement card, and displaying the complete advertisement information in the advertisement card.

The advertisement card is displayed in a second size, and the second size is larger than the first size.

And 12.10, receiving clicking operation for the advertisement card, and entering an advertisement page.

To further enhance the effect of content promotion, enhance the user's willingness to browse the promoted content, in some embodiments, a user triggering the promoted content or rich media identification may be rewarded with rights.

In some embodiments, in a case that the current login account has the first display permission of the second rich media content in the target application program, responding to a triggering operation of the second promotion content or the second rich media identifier, and displaying the second rich media content under the second display permission in the rich media display page.

Wherein the second presentation right is higher than the first presentation right.

In some embodiments, in the case where the second rich media content is music, the different presentation rights correspond to at least one of different playback integrity, different sound quality, and different playable times.

Taking a music application program as an example, the first display permission may be that the current login account does not support to completely play songs in the rich media display page, the second display permission may be that the current login account supports to completely play songs in the rich media display page, the playable time is less than a time threshold (for example, 5 times), or the playable time duration is less than a time duration threshold (for example, half an hour), or the first display permission may be a low-tone-quality play permission, and the second display permission may be a middle-tone-quality play permission.

In some embodiments, in the case where the second rich media content is a graphic, the different presentation rights correspond to different graphic integrity.

Taking an information application program as an example, the first display authority may be 30% of the integrity of the image text supported by the current login account, and the second display authority may be 50% of the integrity of the image text supported by the current login account.

In some embodiments, in the case where the second rich media content is video, the different exhibition rights correspond to at least one of different playfulness, different image quality, and different playable times.

Taking a video application program as an example, the first display permission can be 2 sets of episode content supported by the current login account, the second display permission can be 10 sets of episode content supported by the current login account, or the first display permission is low-image-quality playing permission and the second display permission is medium-image-quality playing permission, or the first display permission is playable for 1 time and the second display permission is playable for multiple times.

In some embodiments, in a case where the second rich media content is live, the different presentation rights correspond to at least one of different live pilot time durations and different image qualities.

Taking a live application program as an example, the first display permission may be live-broadcast trial-viewing time period of 5 minutes, the second display permission may be live-broadcast trial-viewing time period of 30 minutes, or the first display permission may be low-image-quality playing permission, and the second display permission may be medium-image-quality playing permission.

To further reward the user for triggering the promotional content, in some embodiments, in response to triggering the content presentation control, it is determined that the current login account has a third presentation authority of the second rich media content, the third presentation authority being higher than the second presentation authority.

For example, in a music application, the third presentation right may support the complete playing of a song in the rich media presentation page for the current login account, and the playable number is greater than a number threshold (e.g., 5), or the playable time is greater than a duration threshold (e.g., half an hour), or the third presentation right may also be a high-quality playback right.

For another example, in the information application, the third exposure authority may support reading of 100% of the text integrity for the current login account.

Referring to fig. 13, fig. 13 is a schematic diagram showing a change of authority of a current login account in case that rich media content is music according to an exemplary embodiment of the present application.

As shown in fig. 13, a splash page 1301 of the music application has promotional content 1310 and rich media identification displayed therein. The rich media content corresponding to the rich media identifier is a song of midsummer smell, and the first display permission of the current login account number on the rich media content is that the song is not supported to be completely played. When the user triggers the promotional content 1310, the terminal displays a rich media presentation page 1302. The rich media display page 1302 is a song playing page, in which a content display control 1330 and a second display permission card 1320 are displayed, so as to indicate that the current login account has a second display permission on the song, where the second display permission is that the song is supported to be completely played, and the number of complete plays is 1. At this time, the terminal plays the song under the second presentation authority in the rich media presentation page 1302.

When the user performs a triggering operation on the content display control 1330, the terminal displays a promotion page 1303 corresponding to the promotion content 1310. After the user clicks the exit promotion page 1303, a third display permission card 1340 is displayed in the rich media display page 1302 to indicate that the current login account has a third display permission on the song, where the third display permission is to support complete playing of the song, and the number of complete playing is infinite. At this time, the terminal plays the song under the third presentation authority in the rich media presentation page 1302.

Referring to fig. 14, fig. 14 is a schematic diagram of a current login account display permission change in the case that the rich media content is graphics context according to an exemplary embodiment of the present application.

As shown in FIG. 14, a promotional content 1410 and rich media identification are displayed in a splash page 1401 of the information application. The rich media content corresponding to the rich media identifier is graphics context 2023 International New energy automobile Peak, and the first display permission of the current login account to the rich media content is 30% of reading permission. When the user performs a triggering operation on the promotion content 1410, the terminal displays the rich media presentation page 1402. The rich media display page 1402 is an image-text display page, in which a content display control 1430 and a second display authority card 1420 are displayed to indicate that the current login account has a second display authority for the image-text, where the second display authority is 50% of the reading authority. At this time, the terminal displays the graphics context under the second display authority in the rich media display page 1402.

When the user performs a triggering operation on the content presentation control 1430, the terminal displays a promotion page 1403 corresponding to the promotion content 1410. After the user clicks the exit promotion page 1403, a third display permission card 1440 is displayed in the rich media display page 1402 to indicate that the current login account has a third display permission on the image and text, where the third display permission is 100% of the reading permission. At this time, the terminal displays the graphics context under the third display authority in the rich media display page 1402.

In this embodiment, in response to a triggering operation on the rich media identifier or the promotion content, or in response to a triggering operation on the content display control, the current login account improves the display permission of the rich media content, so that a user can be stimulated to view the promotion content, and the effect of content promotion is further improved.

Referring to fig. 15, fig. 15 is a block diagram illustrating a structure of a content promotion device according to an exemplary embodiment of the present application. The device comprises:

The splash screen page display module 1501 is configured to display a first promotion content, a first rich media identifier, and first description information corresponding to the first rich media identifier on a splash screen page of a target application;

The splash screen page display module 1501 is further configured to display a second promotion content, a second rich media identifier, and second description information corresponding to the second rich media identifier on the splash screen page in response to a switching operation of the first promotion content or the first rich media identifier;

a rich media page display module 1502, configured to display a rich media display page in response to a triggering operation on the second promotion content or the second rich media identifier, where the rich media display page is used to display second rich media content, and the rich media display page includes a content display control corresponding to the second promotion content;

And the promotion page display module 1503 is configured to respond to a triggering operation of the content display control, and display a promotion page corresponding to the second promotion content.

Optionally, the splash-screen page display module 1501 is configured to:

And acquiring popularization content and description information configured for the rich media content, wherein the description information belongs to the rich media content, and the description information has an association relationship with the popularization content.

Optionally, the description information is at least one of lyrics and comments when the rich media content is music, at least one of a line, a comment or a video description when the rich media content is video, at least one of a live broadcast title or a live broadcast barrage when the rich media content is live broadcast, and at least one of a picture-text title or a picture-text abstract when the rich media content is picture-text.

Optionally, the splash-screen page display module 1501 is configured to:

Determining the text style of the first description information based on a first style of first rich media content, a second style of the first popularization content or a third style of a current login account in the target application program, wherein the first rich media content is the rich media content corresponding to the first rich media identifier;

and displaying the first promotion content, the first rich media identifier and the first descriptive information adopting the text style in the splash screen page.

Optionally, the splash-screen page display module 1501 is configured to:

Responding to cold start operation of the target application program, and displaying the first rich media identifier in a selected state, the first popularization content and the first description information corresponding to the first rich media identifier in the screen flashing page of the target application program based on a first corresponding relation, wherein the first corresponding relation is obtained based on preference information of a current login account in the target application program;

And responding to the hot start operation of the target application program, and displaying the first rich media identifier in a selected state, the first popularization content and the first description information corresponding to the first rich media identifier in the screen flashing page of the target application program based on a second corresponding relation, wherein the second corresponding relation is obtained based on rich media content displayed by the target application program in the background.

Optionally, the updating manner of the preference information includes at least one of the following:

Responding to triggering operation of promotion content, and updating promotion content preference information based on the promotion content;

responding to triggering operation of the rich media identifier, and updating rich media content preference information based on rich media content corresponding to the rich media identifier;

responding to the triggering operation of the content display control, and updating promotion content preference information based on promotion content corresponding to the content display control;

And responding to the switching operation, and updating rich media content preference information based on rich media content corresponding to the rich media identification before switching.

Optionally, the responding to the hot start operation of the target application program is based on a second correspondence, and before displaying the first rich media identifier in the selected state and the first promotion content and the first description information corresponding to the first rich media identifier in the splash screen page of the target application program, the splash screen page display module 1501 is configured to:

Acquiring a rich media identifier of the rich media content after switching under the condition that the target application program is in a background running state and the rich media content displayed by the target application program in real time is switched;

and acquiring the second corresponding relation from the server based on the rich media identification of the rich media content after switching.

Optionally, the rich media page display module 1502 is configured to:

Responding to triggering operation of the second promotion content or the second rich media identifier, and displaying the second rich media content and the content display control of a first size in the rich media display page;

Displaying a second size of the content presentation control in the rich media presentation page in response to a viewing operation of the content presentation control, the second size being greater than the first size, or

And in response to the display duration of the rich media content in the rich media display page reaching a duration threshold, displaying the content display control of the second size in the rich media display page.

Optionally, in the case that the current login account id of the target application has the first presentation authority of the second rich media content, the rich media page display module 1502 is configured to:

And responding to the triggering operation of the second promotion content or the second rich media identifier, and displaying the second rich media content under a second display authority in the rich media display page, wherein the second display authority is higher than the first display authority.

Optionally, the rich media page display module 1502 is configured to:

and responding to the triggering operation of the content display control, and determining that the current login account has third display authority of the second rich media content, wherein the third display authority is higher than the second display authority.

Optionally, in the case that the second rich media content is music, the different display rights correspond to at least one of different playing integrity, different tone quality and different playable times, in the case that the second rich media content is video, the different display rights correspond to at least one of different playing integrity, different image quality and different playable times, in the case that the second rich media content is live broadcast, the different display rights correspond to at least one of different live broadcast trial viewing time length and different image quality, and in the case that the second rich media content is image-text, the different display rights correspond to different image-text integrity.

Optionally, the rich media page display module 1502 is configured to:

Responding to the viewing operation of the content display control, displaying the associated content acquisition control in the rich media display page, wherein the associated content acquisition control is used for triggering and acquiring the associated content of the second popularization content;

And responding to the triggering operation of the associated content acquisition control, and displaying an associated content acquisition page corresponding to the associated content.

Referring to fig. 16, fig. 16 is a schematic structural view of a terminal according to an exemplary embodiment of the present application.

The terminal includes, but is not limited to, a smart phone, a notebook computer, a desktop computer, a vehicle-mounted terminal and the like. Terminals may also be referred to by other names, user equipment, portable terminals, etc.

Specifically, the terminal 1600 includes a central processing unit (Central Processing Unit, CPU) 1601, a system memory 1604 including a random access memory 1602 and a read only memory 1603, and a system bus 1605 connecting the system memory 1604 and the central processing unit 1601. The terminal 1600 also includes a basic Input/Output system (I/O) 1606, which can facilitate the transfer of information between various devices within the computer, and a mass storage device 1607 for storing an operating system 1613, application programs 1614, and other program modules 1615.

The basic input/output system 1606 includes a display 1608 for displaying information and an input device 1609, such as a mouse, keyboard, etc., for user input of information. Wherein the display 1608 and the input device 1609 are both coupled to the central processing unit 1601 by way of an input output controller 1610 coupled to the system bus 1605. The basic input/output system 1606 may also include an input/output controller 1610 for receiving and processing input from a keyboard, mouse, or electronic stylus, among a plurality of other devices. Similarly, the input-output controller 1610 also provides output to a display screen, printer, or other type of output device.

The mass storage device 1607 is connected to the central processing unit 1601 by a mass storage controller (not shown) connected to the system bus 1605. The mass storage device 1607 and its associated computer-readable media provide non-volatile storage for the terminal 1600. That is, the mass storage device 1607 may include a computer-readable medium (not shown), such as a hard disk or drive.

The computer readable medium may include computer storage media and communication media without loss of generality. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Computer storage media includes random access Memory (RAM, random Access Memory), read Only Memory (ROM), flash Memory or other solid state Memory technology, compact disc Read Only Memory (CD-ROM), digital versatile disc (DIGITAL VERSATILE DISC, DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will recognize that the computer storage medium is not limited to the one described above. The system memory 1604 and mass storage 1607 described above may be collectively referred to as memory.

The memory stores one or more programs configured to be executed by the one or more central processing units 1601, the one or more programs containing instructions for implementing the methods described above, the central processing unit 1601 executing the one or more programs to implement the methods provided by the various method embodiments described above.

The terminal 1600 may also operate through a network, such as the internet, to a remote computer on the network, according to various embodiments of the present application. I.e., terminal 1600, may be connected to a network 1612 through a network interface unit 1611 coupled to the system bus 1605, or other types of networks or remote computer systems (not shown) may also be connected using the network interface unit 1611.

The memory further includes one or more programs stored in the memory, the one or more programs including steps for performing the method provided by the embodiments of the present application, which are executed by the terminal.

Embodiments of the present application also provide a computer readable storage medium having at least one instruction stored therein, the at least one instruction being loaded and executed by a processor to implement a method as described in any of the embodiments above.

Alternatively, the computer readable storage medium may include ROM, RAM, solid state disk (SSD, solid STATE DRIVES), or optical disk, etc. The RAM may include, among other things, resistive random access memory (ReRAM, RESISTANCE RANDOM ACCESS MEMORY) and dynamic random access memory (DRAM, dynamic Random Access Memory).

Embodiments of the present application provide a computer program product comprising computer instructions stored in a computer-readable storage medium. The terminal processor reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the terminal performs the method described in the above embodiment.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The foregoing description of the preferred embodiments of the present application is not intended to limit the application, but is intended to cover all modifications, equivalents, alternatives, and improvements falling within the spirit and principles of the application.

Claims (16)

1. A content promotion method, characterized in that the method comprises: Displaying the first promotional content, the first rich media identifier, and the first description information corresponding to the first rich media identifier on the splash screen page of the target application; In response to a switching operation on the first promotional content or the first rich media identifier, displaying a second promotional content, a second rich media identifier, and second description information corresponding to the second rich media identifier on the splash screen page; In response to a triggering operation on the second promotional content or the second rich media identifier, displaying a rich media display page, the rich media display page being used to display the second rich media content, and the rich media display page including a content display control corresponding to the second promotional content; In response to a triggering operation on the content display control, a promotion page corresponding to the second promotion content is displayed. 2. The method according to claim 1, characterized in that the method further comprises: The promotional content and description information configured for the rich media content are acquired, wherein the description information belongs to the rich media content and has an associated relationship with the promotional content. 3. The method according to claim 2, characterized in that In the case where the rich media content is music, the description information is at least one of lyrics or comments; In the case where the rich media content is a video, the description information is at least one of a line, a comment or a video description; In the case where the rich media content is a live broadcast, the description information is at least one of a live broadcast title or a live broadcast barrage; In the case where the rich media content is a picture or text, the description information is at least one of a picture or text title or a picture or text summary. 4. The method according to claim 2, wherein displaying the first promotional content, the first rich media identifier, and the first description information corresponding to the first rich media identifier on the splash screen page of the target application comprises: determining a text style of the first description information based on a first style of first rich media content, a second style of the first promotional content, or a third style of a currently logged-in account in the target application, wherein the first rich media content is the rich media content corresponding to the first rich media identifier; The first promotional content, the first rich media logo, and the first description information in the text style are displayed on the splash screen page. 5. The method according to claim 2, wherein displaying the first promotional content, the first rich media identifier, and the first description information corresponding to the first rich media identifier on the splash screen page of the target application comprises: In response to a cold start operation on the target application, based on a first correspondence, displaying the first rich media identifier in a selected state, and the first promotional content and the first description information corresponding to the first rich media identifier on the splash screen page of the target application, wherein the first correspondence is obtained based on preference information of a currently logged-in account in the target application; In response to a hot start operation on the target application, based on a second correspondence, the first rich media identifier in a selected state and the first promotional content and the first description information corresponding to the first rich media identifier are displayed in the splash screen page of the target application, and the second correspondence is obtained based on the rich media content displayed by the target application in the background. 6. The method according to claim 5, characterized in that the updating method of the preference information includes at least one of the following: In response to a triggering operation on the promotional content, updating the promotional content preference information based on the promotional content; In response to a triggering operation on a rich media identifier, updating rich media content preference information based on rich media content corresponding to the rich media identifier; In response to a triggering operation on the content display control, updating promotional content preference information based on the promotional content corresponding to the content display control; In response to the switching operation, the rich media content preference information is updated based on the rich media content corresponding to the rich media identifier before the switching. 7. The method according to claim 5, characterized in that, in response to the hot start operation on the target application, before displaying the first rich media identifier in a selected state and the first promotional content and the first description information corresponding to the first rich media identifier in the splash screen page of the target application based on the second corresponding relationship, the method further comprises: When the target application is in a background running state and the rich media content displayed in real time by the target application is switched, obtaining a rich media identifier of the rich media content after the switching; The second corresponding relationship is acquired from the server based on the rich media identifier of the switched rich media content. 8. The method according to claim 1, wherein the displaying a rich media display page in response to a triggering operation on the second promotional content or the second rich media identifier comprises: In response to a triggering operation on the second promotional content or the second rich media identifier, displaying the second rich media content and the content display control of the first size on the rich media display page; The method further comprises: In response to a viewing operation on the content display control, displaying the content display control of a second size in the rich media display page, the second size being larger than the first size; or, In response to the display duration of the rich media content in the rich media display page reaching a duration threshold, the content display control of the second size is displayed in the rich media display page. 9. The method according to claim 1, wherein, when the currently logged-in account in the target application has the first display permission for the second rich media content, the displaying the rich media display page in response to the triggering operation on the second promotional content or the second rich media identifier comprises: In response to the triggering operation on the second promotional content or the second rich media identifier, the second rich media content under a second display permission is displayed in the rich media display page, wherein the second display permission is higher than the first display permission. 10. The method according to claim 9, characterized in that the method further comprises: In response to a triggering operation on the content display control, it is determined that the current login account has a third display permission for the second rich media content, and the third display permission is higher than the second display permission. 11. The method according to claim 9 or 10, characterized in that: When the second rich media content is music, different display permissions correspond to at least one of different playback completeness, different sound quality, and different playable times; When the second rich media content is a video, different display permissions correspond to at least one of different playback completeness, different image quality, and different playable times; In the case where the second rich media content is a live broadcast, different display permissions correspond to at least one of different live broadcast trial viewing durations and different picture qualities; When the second rich media content is pictures and texts, different display permissions correspond to different completeness of the pictures and texts. 12. The method according to claim 1, characterized in that the method further comprises: In response to a viewing operation on the content display control, displaying the associated content acquisition control in the rich media display page, the associated content acquisition control being used to trigger acquisition of associated content of the second promotional content; In response to a triggering operation on the associated content acquisition control, an associated content acquisition page corresponding to the associated content is displayed. 13. A content promotion device, characterized in that the device comprises: A splash screen page display module, configured to display a first promotional content, a first rich media identifier, and first description information corresponding to the first rich media identifier on a splash screen page of a target application; The splash screen page display module is further configured to display second promotional content, a second rich media identifier, and second description information corresponding to the second rich media identifier on the splash screen page in response to a switching operation on the first promotional content or the first rich media identifier; a rich media page display module, configured to display a rich media display page in response to a triggering operation on the second promotional content or the second rich media identifier, wherein the rich media display page is used to display the second rich media content, and the rich media display page includes a content display control corresponding to the second promotional content; A promotion page display module is used to display a promotion page corresponding to the second promotion content in response to a triggering operation on the content display control. 14. A terminal, characterized in that the terminal comprises a processor and a memory; the memory stores at least one instruction, and the at least one instruction is used to be executed by the processor to implement the content promotion method according to any one of claims 1 to 12. 15. A computer-readable storage medium, characterized in that at least one instruction is stored in the computer-readable storage medium, and the instruction is loaded and executed by a processor to implement the content promotion method according to any one of claims 1 to 12. 16. A computer program product, characterized in that the computer program product includes computer instructions, which are stored in a computer-readable storage medium; a processor of a terminal reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the terminal executes the content promotion method as described in any one of claims 1 to 12.