CN119107140A

CN119107140A - Information processing method, device, electronic device and storage medium

Info

Publication number: CN119107140A
Application number: CN202411001019.8A
Authority: CN
Inventors: 李静; 侯科帆; 盛振; 郗晨华; 孙杰; 方若玉; 文萍
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2024-07-24
Filing date: 2024-07-24
Publication date: 2024-12-10

Abstract

The disclosure relates to an information processing method, an information processing device, electronic equipment and a storage medium, and relates to the technical field of Internet, wherein the method comprises the steps of displaying preset recommendation information and an object acquisition control on an object detail page of a target object, wherein the preset recommendation information comprises recommendation prompt information for prompting at least one first target account to execute preset interactive operation on the target object; and responding to the triggering operation of the object acquisition control, and starting a process of acquiring the target object. By utilizing the embodiment of the disclosure, the object detail page can be enriched, the acquisition reliability of the target object is improved, the trust feeling of a user on the target object is improved, the processing efficiency and the object conversion effect in the object acquisition process can be improved, the system resource consumption is reduced, and the system performance is improved.

Description

Information processing method, information processing device, electronic equipment and storage medium

Technical Field

The disclosure relates to the technical field of internet, and in particular relates to an information processing method, an information processing device, electronic equipment and a storage medium.

Background

In an electronic commerce system, object detail pages such as commodities are used as main bearing pages of object information, and are important for object conversion. In the related technology, the information displayed by the object detail page lacks novelty and cannot effectively assist the ordering decision of a user, so that the processing efficiency is low in the object acquisition process of commodities and the like, the object conversion effect is poor, and further a large number of invalid page information pushing conditions are brought, and the problems of waste of system resources, system performance reduction and the like are caused.

Disclosure of Invention

The disclosure provides an information processing method, an information processing device, electronic equipment and a storage medium, which at least solve the technical problems of low processing efficiency, poor object conversion effect, massive invalid page information pushing situations, system resource waste, system performance reduction and the like in the process of acquiring objects such as commodities in the related technology. The technical scheme of the present disclosure is as follows:

according to a first aspect of an embodiment of the present disclosure, there is provided an information processing method including:

Displaying preset recommendation information and an object acquisition control on an object detail page of a target object, wherein the preset recommendation information comprises recommendation prompt information for prompting at least one first target account to execute preset interactive operation on the target object;

and responding to the triggering operation of the object acquisition control, and starting the process of acquiring the target object.

In an optional embodiment, the preset recommended information is at least one piece of information, and at least part of the preset recommended information and the object acquisition control are displayed in the same information display area of the object detail page.

In an optional embodiment, the preset recommendation information further includes comment information of the second target account on the target object, and displaying the preset recommendation information on the object detail page of the target object includes:

Displaying the recommendation prompt information and the comment information in different areas of the object detail page,

Wherein the second target account number is part or all of the at least one first target account number.

In an alternative embodiment, the presenting the recommendation alert information and the comment information in different areas of the object detail page includes:

displaying the recommendation prompt information in an object acquisition entry area of the object detail page;

And displaying the comment information in an object main graph area of the object detail page.

In an alternative embodiment, the method further comprises:

And responding to a preset instruction triggered based on the evaluation information, and displaying a live broadcast playback page corresponding to the target object.

In an optional embodiment, the displaying the live playback page corresponding to the target object in response to the preset instruction triggered based on the comment information includes:

When the type of the second target account is a live broadcast initiating account, responding to a preset instruction triggered based on the evaluation information, and displaying a live broadcast playback page corresponding to the target object;

and displaying the first historical live video of the target object by the second target account on the live playback page.

under the condition that the type of the second target account is a historical acquisition account corresponding to the target object, responding to a preset instruction triggered based on the evaluation information, and displaying a live broadcast playback page corresponding to the target object;

And displaying the second historical live video which is watched by the second target account and aims at the target object on the live playback page.

In an optional embodiment, the preset interaction operation is one or more of a live introduction operation, an object acquisition operation, a comment operation and a collection operation.

In an optional embodiment, the displaying the preset recommendation information on the object detail page of the target object includes:

And under the condition that the target attribute data of the business party corresponding to the target object meets a first preset condition, displaying the preset recommendation information on the object detail page, wherein the first preset condition comprises at least one business index threshold value.

And under the condition that the number of the at least one first target account number is larger than or equal to a preset account number threshold value, displaying the preset recommendation information on the object detail page.

under the condition that a target live broadcast initiating account exists in the at least one first target account, displaying the preset recommendation information on the object detail page;

The target live broadcast initiation account is a live broadcast initiation account with object recommendation index data meeting a second preset condition, the object recommendation index data represents the execution condition of an object recommendation service corresponding to the target live broadcast initiation account, and the second preset condition comprises at least one object recommendation index threshold.

In an optional embodiment, the at least one first target account is a user account whose interaction index data meets a third preset condition, where the interaction index data represents an interaction degree with a current browsing account, and the third preset condition includes at least one interaction index threshold.

According to a second aspect of the embodiments of the present disclosure, there is provided an information processing apparatus including:

The information display module is configured to display preset recommendation information and an object acquisition control on an object detail page of a target object, wherein the preset recommendation information comprises recommendation prompt information for prompting at least one first target account to execute preset interactive operation on the target object;

And the object acquisition module is configured to execute a process of starting to acquire the target object in response to the triggering operation of the object acquisition control.

In an optional embodiment, the preset recommended information displayed by the information display module is at least one piece of information, and at least part of the preset recommended information and the object acquisition control are displayed in the same information display area of the object detail page.

In an optional embodiment, the preset recommendation information displayed by the information display module further includes comment information of the second target account number on the target object, and the information display module includes:

A first information presentation unit configured to perform presentation of the recommendation prompt information and the comment information in different areas of the object detail page;

In an alternative embodiment, the first information presentation unit includes:

A first information presentation subunit configured to perform presentation of the recommendation prompt information in an object acquisition entry area of the object detail page;

and a second information presentation subunit configured to perform presentation of the comment information in an object main map area of the object detail page.

In an alternative embodiment, the apparatus further comprises:

and the live broadcast playback unit is configured to execute a preset instruction triggered based on the evaluation information and display a live broadcast playback page corresponding to the target object.

In an alternative embodiment, the live playback unit comprises:

The first direct broadcast playback page display subunit is configured to execute, when the type of the second target account is a direct broadcast initiation account, responding to a preset instruction triggered based on the evaluation information, and displaying a direct broadcast playback page corresponding to the target object;

And the first historical live video display subunit is configured to display the first historical live video of the target object by the second target account on the live playback page.

In an alternative embodiment, the live playback unit comprises:

The second live broadcast playback page display subunit is configured to respond to a preset instruction triggered based on the evaluation information and display a live broadcast playback page corresponding to the target object under the condition that the type of the second target account is a history acquisition account corresponding to the target object;

and the second historical live video display subunit is configured to display the second historical live video for the target object, which is watched by the second target account, on the live playback page.

In an alternative embodiment, the information presentation module includes:

The second information display unit is configured to display the preset recommendation information on the object detail page under the condition that the target attribute data of the business party corresponding to the target object meets a first preset condition, and the first preset condition comprises at least one business index threshold value.

In an alternative embodiment, the information presentation module includes:

The third information display unit is configured to display the preset recommendation information on the object detail page under the condition that the number of the at least one first target account number is larger than or equal to a preset account number threshold value.

In an alternative embodiment, the information presentation module includes:

A fourth information display unit configured to display the preset recommendation information on the object detail page under the condition that a target live broadcast initiation account exists in the at least one first target account;

According to a third aspect of embodiments of the present disclosure, there is provided an electronic device comprising a processor, a memory for storing instructions executable by the processor, wherein the processor is configured to execute the instructions to implement the information processing method according to any one of the first aspect of embodiments of the present disclosure.

According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform the information processing method according to any one of the first aspects of embodiments of the present disclosure.

According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising computer instructions which, when executed by a processor, implement the information processing method according to any one of the first aspects of embodiments of the present disclosure.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

According to the technical scheme provided by the embodiment of the disclosure, the preset recommendation information and the object acquisition control are displayed on the object detail page of the target object, wherein the preset recommendation information comprises the recommendation prompt information for prompting the at least one first target account to execute the preset interactive operation on the target object, the object detail page can be enriched, the information reliability of the target object is improved, the trust feeling and the good sensitivity of a user on the target object are improved, the decision efficiency of the user on the target object is improved, and further, the process of acquiring the target object is started by responding to the triggering operation of the object acquisition control, so that the processing efficiency and the object conversion effect in the object acquisition process can be improved, the system resource consumption is reduced, and the system performance is improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.

FIG. 1 is a schematic diagram of an application environment shown in accordance with an exemplary embodiment;

FIG. 2 is a flowchart illustrating a method of information processing according to an exemplary embodiment;

FIG. 3 is a page schematic diagram of an object detail page, shown in accordance with an exemplary embodiment;

FIG. 4 is a page schematic diagram of another object detail page shown in accordance with an exemplary embodiment;

FIG. 5 is a page schematic diagram of another object detail page shown in accordance with an exemplary embodiment;

FIG. 6 is a page schematic diagram of another object detail page shown in accordance with an exemplary embodiment;

FIG. 7 is a block diagram of an information processing apparatus according to an exemplary embodiment;

fig. 8 is a block diagram of an electronic device for information processing, according to an example embodiment.

Detailed Description

In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar different content and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.

It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for presentation, analyzed data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party.

Referring to fig. 1, fig. 1 is a schematic view illustrating an application environment of an information processing method according to an exemplary embodiment, where the application environment may include a terminal 110 and a server 120, and the terminal 110 and the server 120 may be connected through a wired network or a wireless network.

Terminal 110 may include, but is not limited to, smart phones, desktop computers, tablet computers, notebook computers, smart speakers, digital assistants, augmented Reality (AR)/Virtual Reality (VR) devices, smart wearable devices, and the like. Alternatively, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like. An Application (App) may be installed in the terminal 110, and the Application may be an independent Application or a sub-program in the independent Application, and a user of the terminal 110 may log in the Application through pre-registered user information, where the user information may include an account number and a password.

The server 120 may be a server that provides a background service for an application in the terminal 110, or may be another server that communicates with a background server connection of the application. The server 200 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud computing services.

In the embodiment of the disclosure, the terminal 110 may respond to a view instruction of an object detail page corresponding to a target object triggered by a user through the terminal, display the object detail page corresponding to the target object, and display preset recommendation information and an object acquisition control in the object detail page, where the preset recommendation information includes recommendation prompt information for prompting at least one first target account to perform a preset interaction operation on the target object, and the preset interaction operation may include, but is not limited to, an object acquisition operation, a comment operation, a live introduction operation, and the like. The terminal 110 starts a process of acquiring the target object in response to a triggering operation of the object acquisition control by the user. In the embodiment of the disclosure, the object detail page of the target object can be enriched by displaying the preset recommendation information, the reliability of the target object is improved, the trust feeling of a user on the target object is improved, the processing efficiency and the object conversion effect in the object acquisition process can be improved, the system resource consumption is reduced, and the system performance is improved.

Fig. 2 is a flowchart illustrating an information processing method for use in a terminal according to an exemplary embodiment, and as shown in fig. 2, the method may include the steps of:

In step S201, preset recommendation information and an object acquisition control are displayed on an object detail page of the target object.

In step S202, in response to a trigger operation of the object acquisition control, a flow of acquiring the target object is started.

In a specific embodiment, the target object may be an object introduced in a currently browsed object detail page, where the object may be a physical commodity or a virtual resource, and the object detail page is used to introduce the target object in detail and trigger an acquisition procedure of the target object.

In a specific embodiment, the preset recommendation information is used for recommending the target object to the current browsing account corresponding to the object detail page. The preset recommendation information comprises recommendation prompt information, and the recommendation prompt information is used for prompting at least one first target account to execute preset interactive operation on the target object. Wherein the at least one first target account number may be all or part of the user account number for which the preset interactive operation is performed with respect to the target object.

In a specific embodiment, the recommendation prompt information may be determined based on account information corresponding to at least one first target account, and the recommendation prompt information may include account identification information corresponding to at least one first target account, such as an avatar and a user name, and may further include preset text, such as "recommend it to you" and "pick you". The recommendation withholding information may also include a number of at least one first target account number. Exemplary, as shown in fig. 3, fig. 3 is a page schematic diagram of an object detail page according to an exemplary embodiment, where 301 corresponds to information that is recommendation alert information.

In a specific embodiment, the object obtaining control is used to trigger a process of obtaining the target object, where the object obtaining control may be a button control for indicating to obtain the target object, and the process of obtaining the target object may include, but is not limited to, displaying an object obtaining page corresponding to the target object, setting parameters such as the number and color of obtaining, submitting an order to a business party of the target object, and the like. And in response to the triggering operation of the object acquisition control, starting the process of acquiring the target object, so that the user can be helped to acquire the target object as soon as possible. Alternatively, the process of acquiring the target object may be started by a click, a long press, or the like trigger operation, or alternatively, the process of acquiring the target object may be started by a voice control operation or a device control operation (e.g., shaking the device, etc.). Illustratively, as shown in fig. 4, fig. 4 is a page schematic diagram of an object detail page according to an exemplary embodiment, where 401 corresponds to information that is an object acquisition control.

In a specific embodiment, the preset interaction operation may be one or more of a plurality of interaction operations, such as an object acquisition operation, a comment operation, a live introduction operation, a collection operation, and the like. At least one first target account is screened out through preset interaction operation, and the at least one first target account is prompted to the current browsing account through recommendation prompt information to execute preset interaction operation on a target object, so that information of an object detail page is enriched, and recommendation strength of the object detail page is enhanced.

Specifically, in the case that the preset interaction operation is a live introduction operation, the type of at least one first target account is a live initiation account, that is, a anchor account, and the at least one first target account may be all or part of anchor accounts in anchor accounts introducing the target object in the live room. Optionally, the at least one first target account may be all or part of the anchor accounts introducing the target object in the live broadcasting room, the object recommendation index data corresponding to each first target account in the at least one first target account meets a preset object recommendation index condition, the object recommendation index data represents an execution condition of an object recommendation service corresponding to the corresponding first target account, the object recommendation index may include, but is not limited to, the number of viewers in the live broadcasting room, the heat of the live broadcasting room, the number of objects acquired in the live broadcasting room, the number of objects introduced in the live broadcasting room, and the like, and the object recommendation index condition may include a threshold set for at least one object recommendation index. The recommendation prompt information in the preset recommendation information is displayed on the object detail page of the target object so as to prompt the current browsing account corresponding to the object detail page, the displayed target object is recommended by at least one anchor account which introduces the target object in the live broadcasting room and has excellent execution condition of the object recommendation service, the acquisition reliability of the target object can be improved, the trust degree and the good sensitivity of a user on the target object can be improved, and therefore the conversion efficiency of the target object can be improved.

Specifically, in the case that the preset interaction operation is the object obtaining operation, the type of at least one first target account is a history obtaining account corresponding to the target object, and the at least one first target account may be all or part of the history obtaining accounts of the purchased target object. The recommendation prompt information in the preset recommendation information is displayed on the object detail page of the target object so as to prompt the current browsing account corresponding to the object detail page, the displayed target object is recommended by at least one historical acquisition account purchasing the target object, the acquisition reliability of the target object can be improved, the trust degree and the good sensitivity of a user on the target object are improved, and therefore the conversion efficiency of the target object can be improved.

Specifically, in the case that the preset interaction operation is a comment operation or a collection operation, the at least one first target account may be a user account whose interaction index data meets a third preset condition, where the interaction index data represents an interaction degree of a corresponding first target account and a current browsing account corresponding to the object detail page, the interaction index may include, but is not limited to, a concern relationship, the number of interaction messages in a target time period, a sharing number of times, and the like, and the third preset condition is a judgment condition set for the interaction index and may include at least one interaction index threshold, for example, may be represented as a concern account of the current browsing account, an interaction number of times with the current browsing account in a week exceeding 3 times, and the like. The recommendation prompt information in the preset recommendation information is displayed on the object detail page of the target object so as to prompt the current browsing account corresponding to the object detail page, the displayed target object is recommended by at least one user account which reviews or collects the target object and has high interaction degree with the current browsing account, the acquisition reliability of the target object can be improved, the trust degree and the good sensitivity of the user on the target object are improved, and therefore the conversion efficiency of the target object can be improved.

In a specific embodiment, in a case that a user triggers, through a terminal, a view instruction of an object detail page corresponding to a target object, a server may query a user account for which a preset interaction operation is performed on the target object, and determine at least one first target account from the user accounts for which the preset interaction operation is performed on the target object. Optionally, if the user account for which the target object has performed the preset interaction operation is queried, index data corresponding to each account in the user accounts for which the target object has performed the preset interaction operation may be obtained, where the index data is the object recommendation index data under the condition that the preset interaction operation is a live introduction operation, which is not described herein, and at least one account is determined as the at least one first target account from the user accounts for which the target object has performed the preset interaction operation according to the index data corresponding to each account and the object recommendation index condition. Optionally, if the user account for which the preset interaction operation is performed on the target object is queried, index data corresponding to each account in the user account for which the preset interaction operation is performed on the target object may be obtained, where the index data is the interactive index data under the condition that the preset interaction operation is the object acquisition operation, which is not described herein, and at least one account is determined as the at least one first target account from the user accounts for which the preset interaction operation is performed on the target object according to the index data corresponding to each account and a third preset condition. The server can determine recommendation prompt information according to account information corresponding to at least one first target account, and blend the recommendation prompt information into page rendering information of an object detail page returned to the terminal, so that the terminal can display preset recommendation information comprising the recommendation prompt information when displaying the object detail page.

In a specific embodiment, the server may query in advance the user account for which the preset interaction operation is performed with respect to the target object, and determine at least one first target account from the user account for which the preset interaction operation is performed with respect to the target object. Optionally, if the user account for which the target object has performed the preset interaction operation is queried, index data corresponding to each account in the user accounts for which the target object has performed the preset interaction operation may be obtained, where the index data is the object recommendation index data under the condition that the preset interaction operation is a live introduction operation, which is not described herein, and at least one account is determined as the at least one first target account from the user accounts for which the target object has performed the preset interaction operation according to the index data corresponding to each account and the object recommendation index condition. The server can determine the recommendation prompt information corresponding to the target object according to the account information corresponding to the at least one first target account and store the recommendation prompt information. After receiving a page rendering information request sent by a terminal in response to a view instruction of an object detail page corresponding to a target object triggered by a user through the terminal, the server blends recommendation prompt information corresponding to the target object into the page rendering information corresponding to the object detail page and returns the page rendering information to the terminal, so that the terminal can display preset recommendation information comprising the recommendation prompt information when displaying the object detail page.

In practical application, when a certain anchor account initiates live introduction of a target object, corresponding live record information corresponding to the target object (the anchor account which carries out live introduction on the target object is recorded) is recorded and stored, so that recommendation prompt information determined based on the live record information corresponding to the target object can be displayed when a terminal responds to a view instruction of an object detail page corresponding to the target object triggered by a user through the terminal and displays the object detail page.

In the related art, the object detail page of the target object has no recommendation prompt information for prompting that at least one first target account performs a preset interactive operation on the target object, so that the decision efficiency of a user cannot be effectively improved, and further, the situations of repeatedly browsing object introduction information or repeatedly performing page skip and the like occur in the object acquisition process, the object acquisition efficiency is reduced, a great amount of waste of system resources is brought, and the system performance is reduced.

In a specific embodiment, the preset recommended information is at least one piece of information, and at least part of the preset recommended information and the object acquisition control are displayed in the same information display area of the object detail page. Illustratively, as shown in fig. 4, the recommendation alert information shown at 301 is located within the same information presentation area as the object acquisition control shown at 401. In the above embodiment, the preset recommendation information (i.e., the recommendation prompt information) and the object acquisition control are displayed in the same information display area in the object detail page, so that the current browsing account can be clearly indicated, the target object is recommended by at least one first target account performing the preset interaction operation on the target object, and the user can be helped to quickly acquire the target object through the object acquisition control on the basis of improving the acquisition reliability of the target object and the trust and the good sensitivity of the user on the target object, so that the processing efficiency of the object acquisition process and the conversion effect of the object are better improved.

In a specific embodiment, the preset recommendation information further includes comment information of the target object by a second target account, where the second target account is part or all of the at least one first target account, and displaying the preset recommendation information in the object detail page of the target object includes displaying the recommendation prompt information and the comment information in different areas of the object detail page. The second target account may be a live broadcast initiation account with a better execution condition of the object recommendation service in at least one first target account, or a history acquisition account with a higher interaction degree with the current browsing account. By displaying the recommendation prompt information and comment information in the preset recommendation information in different areas of the object detail page of the target object, the information content and page layout of the object detail page are enriched, the acquisition reliability of the target object can be improved, the trust degree and the sensitivity of a user to the target object are improved, and therefore the conversion efficiency of the target object can be improved.

In a specific embodiment, the recommendation prompt information can be displayed in an object acquisition entry area of the object detail page, and the comment information is displayed in an object main map area of the object detail page. For example, as shown in fig. 5, fig. 5 is a schematic page diagram of another object detail page according to an exemplary embodiment, where information corresponding to 501 is comment information of a second target account on a target object, a displayed area is an object main map area of the target object, a recommendation prompt information shown in 301 and an area shown in an object acquisition control shown in 401 are object acquisition entry areas of the target object, and may be tail areas of the object detail page. By displaying the recommendation prompt information in the object acquisition entrance area and the comment information in the object main graph area, the attention of a user can be effectively acquired, the target object can be recommended to the current browsing account when the current browsing account browses the image information or the text information of the target object, the acquisition reliability of the target object is improved, the recommendation strength of the target object is enhanced, and the conversion efficiency of the target object can be improved.

In a specific embodiment, when the type of the second target account is a live broadcast initiation account, voice recognition processing may be performed according to a live broadcast introduction process of the second target account for the target object to obtain live broadcast introduction text information of the second target account for the target object, and semantic recognition processing may be performed on the live broadcast introduction text information to obtain comment information of the second target account for the target object. Under the condition that a user triggers a view instruction of an object detail page corresponding to a target object through the terminal, the server can execute the determination process of the comment information, and the comment information is blended into page rendering information of the object detail page returned to the terminal, so that the terminal can display the comment information when displaying the object detail page.

In a specific embodiment, in the case that the second target account is a history acquired account, comment information of the second target account for the target object may be extracted according to information input by the second target account in an acquisition and evaluation process for the target object, or may be extracted according to comment information input by the second target account in a live introduction process for the target object. Under the condition that a user triggers a view instruction of an object detail page corresponding to a target object through the terminal, the server can execute the determination process of the comment information, and the comment information is blended into page rendering information of the object detail page returned to the terminal, so that the terminal can display the comment information when displaying the object detail page.

In a specific embodiment, the method further comprises:

And responding to a preset instruction triggered based on comment information, and displaying the live broadcast playback page corresponding to the target object.

In a specific embodiment, the comment information is an interaction control, the preset instruction is triggered in response to a preset operation of the current browsing account on the comment information, the preset instruction is used for displaying a live broadcast playback page corresponding to the target object, and the live broadcast playback page corresponding to the target object is displayed in response to the preset instruction, so that a historical live broadcast video aiming at the target object is displayed on the live broadcast playback page. Optionally, the preset instruction may be triggered by a touch operation such as clicking, long pressing, or the like, or alternatively, the preset instruction may be triggered by a voice control operation or a device control operation (for example, shaking a device, etc.).

In a specific embodiment, when the second target account is a live broadcast initiation account, a live broadcast playback page corresponding to the target object is displayed in response to a preset instruction triggered based on comment information, and a first historical live broadcast video of the target object by the second target account is displayed on the live broadcast playback page, where the first historical live broadcast video may be a video clip of the target object in the historical live broadcast initiated by the second target account.

In a specific embodiment, under the condition that the second target account is the historical acquisition account corresponding to the target object, a live broadcast playback page corresponding to the target object is displayed in response to a preset instruction triggered based on comment information, and a second historical live broadcast video, which is watched by the second target account and is aimed at the target object, is displayed on the live broadcast playback page, wherein the second historical live broadcast video can be a video clip related to the target object in the historical live broadcast watched by the second target account. And displaying a live broadcast playback page corresponding to the target object and displaying a history live broadcast video related to the target object through a preset instruction triggered by comment information, so that multidimensional information of the target object can be introduced to a current browsing account to help a user to better know the target object, and the conversion efficiency of the target object is improved.

In the embodiment, the live broadcast playback page corresponding to the target object is displayed through the preset instruction triggered by the comment information, so that the historical live broadcast video aiming at the target object is displayed on the live broadcast playback page, the current browsing account can be helped to better know the target object, the trust feeling and the approval degree of the user on the target object are improved, and the processing efficiency and the object conversion effect in the object acquisition process are improved.

And displaying preset recommendation information and the acquired activity information of the third target account number on the target object on the object detail page.

In a specific embodiment, the type of the third target account is a live broadcast initiation account, and the third target account performs live broadcast introduction operation on the target object in the initiated current live broadcast or is about to perform live broadcast introduction operation on the target object in the initiated current live broadcast.

In a specific embodiment, the acquiring activity information of the third target account number on the target object may indicate an acquiring manner set on the target object in the current live broadcast initiated by the third target account number, so as to provide more acquiring manners on the target object for the user.

In a specific embodiment, the server traverses the account currently in the live state, determines a third target account for which live introduction operation is performed on the target object in the initiated current live or about to be performed on the target object in the initiated current live, and determines activity information acquired by the third target account on the target object. Under the condition that a user triggers a view instruction of an object detail page aiming at a target object through the terminal, the server blends the acquired activity information into page rendering information of the object detail page returned to the terminal, so that the terminal can display the acquired activity information when displaying the object detail page.

In an optional embodiment, the current live page corresponding to the third target account is displayed in response to a preset instruction triggered based on the acquired activity information.

In a specific embodiment, the activity information is obtained as an interaction control, the preset instruction is triggered in response to a preset operation of the current browsing account for obtaining the activity information, the preset instruction is used for displaying a current live broadcast page corresponding to the current live broadcast initiated by the third target account, and the current live broadcast page corresponding to the current live broadcast initiated by the third target account is displayed in response to the preset instruction. Optionally, the preset instruction may be triggered by a touch operation such as clicking, long pressing, or the like, or alternatively, the preset instruction may be triggered by a voice control operation or a device control operation (for example, shaking a device, etc.).

In a specific embodiment, the acquisition activity entry information of the target object is displayed in the current live broadcast page corresponding to the current live broadcast initiated by the third target account, and the acquisition activity entry information is used for guiding the user to acquire the target object based on the acquisition mode set by the third target account for the target object in the initiated current live broadcast, so that the object acquisition path is enriched, and meanwhile, the user can be helped to better know the target object by utilizing the current live broadcast page corresponding to the third target account.

Illustratively, as shown in fig. 6, fig. 6 is a page schematic diagram of an object detail page according to an exemplary embodiment, where 601 corresponds to information that is acquisition activity information for a target object.

In an optional embodiment, the displaying the preset recommendation information on the object detail page corresponding to the target object includes:

and under the condition that the target attribute data of the service party corresponding to the target object meets a first preset condition, displaying preset recommendation information on the object detail page.

In a specific embodiment, the business party corresponding to the target object may be a provider of the target object or a carrier of the target object, and the target attribute data of the business party may be business attribute data associated with the object, such as a good score, a service attitude star rating, a logistics speed, and the like. The first preset condition may be a decision condition set in advance for a service attribute associated with the object, and may include at least one service index threshold, for example, may represent that the acceptance rate is greater than 98%, the service attitude star is five-star, and the like.

In a specific embodiment, when the target attribute data of the service party corresponding to the target object does not meet the first preset condition, the preset recommendation information is not displayed on the object detail page, so that the influence on the object acquisition experience of the user due to poor service performance of the service party corresponding to the target object is reduced.

In the above embodiment, the preset recommendation information is displayed on the object detail page only when the target attribute data of the service party corresponding to the target object meets the first preset condition, so that the acquisition reliability of the target object can be effectively improved, and the object conversion efficiency can be effectively improved.

And under the condition that the number of the at least one first target account number is greater than or equal to a preset account number threshold value, displaying preset recommendation information on the object detail page.

In a specific embodiment, the preset number of accounts threshold may be set to 5 or 10, which is not limited by the embodiments of the present disclosure.

In a specific embodiment, when a user triggers a view instruction of an object detail page corresponding to a target object through a terminal, the server queries a user account number for which a preset interaction operation is performed on the target object, and when the number of user accounts for which the preset interaction operation is performed on the target object is less than a preset account number threshold, the process of determining the preset recommendation information can be skipped.

In a specific embodiment, under the condition that a user triggers a view instruction of an object detail page corresponding to a target object through a terminal, a server inquires user accounts of which preset interaction operations are executed for the target object, under the condition that the number of the user accounts of which the preset interaction operations are executed for the target object is larger than or equal to a preset account number threshold, at least one first target account number is determined from the user accounts of which the preset interaction operations are executed for the target object according to index data (such as object recommendation index data or interaction index data) corresponding to each account number in the user accounts, if the number of the at least one first target account number is larger than or equal to the preset account number threshold, the server generates preset recommendation information according to the account number information corresponding to the at least one first target account number and fuses the preset recommendation information into page rendering information of an object page returned to the terminal so that the terminal can display the preset recommendation information when the object detail page is displayed, and if the number of the at least one first target account number is smaller than the threshold, the server can skip a determination process of the preset recommendation information from the user accounts to the user accounts of which the preset interaction operations are executed for the target object detail page so that the preset recommendation information is displayed on the page is not displayed.

In the above embodiment, the preset recommendation information is displayed on the object detail page only when the number of the at least one first target account number is greater than or equal to the preset account number threshold, so that the reliability and the reliability of the preset recommendation information can be effectively improved, the trust and the good sensitivity of the user to the target object are improved, the decision efficiency of the user to the target object is improved, and the processing efficiency and the object conversion effect in the object acquisition process can be improved.

and under the condition that a target live broadcast initiating account exists in at least one first target account, displaying preset recommendation information on an object detail page.

In a specific embodiment, the target live broadcast initiation account is a live broadcast initiation account with object recommendation index data meeting a second preset condition, the object recommendation index data represents an execution condition of an object recommendation service corresponding to the target live broadcast initiation account, and the influence of the target live broadcast initiation account in the field of the object recommendation service can also be indicated. The object recommendation index may include, but is not limited to, a number of viewers in the live room, a heat of the live room, a number of objects placed in the live room, a number of objects introduced in the live room, etc., and the second preset condition may be a threshold condition set for the object recommendation index, and may include at least one object recommendation index threshold. The threshold value set in the second preset condition may be different from the threshold value set in the object recommendation index condition referred to in the foregoing embodiment.

In a specific embodiment, under the condition that a user triggers a view instruction of an object detail page corresponding to a target object through a terminal, the server may query a user account number of the target object for which a preset interaction operation is performed, traverse the queried user account number of the target object for which the preset interaction operation is performed, if a target live broadcast initiation account number exists in the user account number of the target object for which the preset interaction operation is performed, the server may not be constrained by the number of the user account numbers, or may not be constrained by the condition of target attribute data of a service party corresponding to the target object, and the like, the server may directly determine preset recommendation information, and blend the preset recommendation information into page rendering information of the object detail page returned to the terminal, so that the terminal may display the preset recommendation information when displaying the object detail page.

In a specific embodiment, the preset recommendation information includes account identification information corresponding to a target live broadcast initiation account in at least one first target account, such as an avatar and a name corresponding to the target live broadcast initiation account. Optionally, the account identification information corresponding to the target live broadcast initiation account is in the front of the preset recommendation information, so as to highlight the account identification information corresponding to the target live broadcast initiation account.

In a specific embodiment, preset recommendation information and target comment information of a target live broadcast initiating account aiming at a target object are displayed on an object detail page. The target comment information is comment information of a target live broadcast initiating account on a target object in the initiated historical live broadcast.

In the above embodiment, under the condition that the target live broadcast initiating account exists in at least one first target account, the preset recommendation information is displayed on the object detail page, so that the credibility and reliability of the preset recommendation information can be effectively improved by means of the credibility of the target live broadcast initiating account, the trust and the good sensitivity of the user to the target object are improved, the decision efficiency of the user to the target object is improved, and the processing efficiency and the object conversion effect in the object acquisition process can be improved.

As can be seen from the technical solutions provided in the embodiments of the present disclosure, in the technical solutions provided in the embodiments of the present disclosure, preset recommendation information and an object acquisition control are displayed on an object detail page of a target object, where the preset recommendation information includes recommendation prompt information for prompting at least one first target account to perform a preset interaction operation on the target object, so that the object detail page can be enriched, information reliability of the target object can be improved, trust feeling and sensitivity of a user on the target object can be improved, decision efficiency of the user on the target object can be improved, and further, by responding to a trigger operation on the object acquisition control, a process of acquiring the target object can be started, processing efficiency and object conversion effect in an object acquisition process can be improved, system resource consumption can be reduced, and system performance can be improved.

Fig. 7 is a block diagram of an information processing apparatus according to an exemplary embodiment. Referring to fig. 7, the apparatus includes:

The information display module 710 is configured to display preset recommendation information and an object acquisition control on an object detail page of a target object, where the preset recommendation information includes recommendation prompt information for prompting at least one first target account to perform a preset interaction operation on the target object;

An object acquisition module 720 configured to perform a process of starting acquisition of the target object in response to a trigger operation on the object acquisition control.

In an optional embodiment, the preset recommendation information displayed by the information display module further includes comment information of the second target account number on the target object, and the information display module 710 includes:

In an alternative embodiment, the first information presentation unit includes:

In an alternative embodiment, the apparatus further comprises:

In an alternative embodiment, the live playback unit comprises:

In an alternative embodiment, the information presentation module 710 includes:

The second information display unit is configured to display the preset recommendation information on the object detail page under the condition that the target attribute data of the business party corresponding to the target object meets a first preset condition, and the first preset condition comprises at least one business index threshold value. .

In an alternative embodiment, the information presentation module 710 includes:

The specific manner in which the various modules perform the operations in the apparatus of the above embodiments have been described in detail in connection with the embodiments of the method, and will not be described in detail herein.

Fig. 8 is a block diagram illustrating an electronic device for information processing, which may be a terminal, according to an exemplary embodiment, and an internal structure diagram thereof may be as shown in fig. 8. The electronic device may include RF (Radio Frequency) circuitry 810, memory 820 including one or more computer-readable storage media, input unit 830, display unit 840, sensor 850, audio circuitry 860, wiFi (WIRELESS FIDELITY ) module 870, processor 880 including one or more processing cores, and power supply 890. It will be appreciated by those skilled in the art that the terminal structure shown in fig. 8 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or a different arrangement of components. Wherein:

The RF circuit 810 may be used to receive and transmit signals during a message or call, and in particular, to receive downlink information from a base station, process it by one or more processors 880, and transmit data related to uplink to the base station. Typically, RF circuitry 810 includes, but is not limited to, an antenna, at least one amplifier, a tuner, one or more oscillators, a Subscriber Identity Module (SIM) card, a transceiver, a coupler, an LNA (LowNoise Amplifier ), a duplexer, and the like. In addition, the RF circuitry 810 may also communicate with networks and other terminals via wireless communications. The wireless communication may use any communication standard or protocol including, but not limited to, GSM (Global System ofMobile communication, global system for mobile communications), GPRS (GENERAL PACKET Radio Service), CDMA (Code Division Multiple Access ), WCDMA (Wideband Code Division Multiple Access, wideband code division multiple access), LTE (Long Term Evolution ), email, SMS (Short MESSAGING SERVICE), short message Service), and the like.

The memory 820 may be used to store software programs and modules, and the processor 880 performs various functional applications and data processing by executing the software programs and modules stored in the memory 820. The memory 820 may mainly include a storage program area which may store an operating system, application programs required for functions, etc., and a storage data area which may store data created according to the use of the terminal, etc. In addition, memory 820 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device. Accordingly, the memory 820 may also include a memory controller to provide access to the memory 820 by the processor 880 and the input unit 830.

The input unit 830 may be used to receive input numeric or character information and to generate keyboard, mouse, joystick, optical or trackball signal inputs related to user settings and function control. In particular, the input unit 830 may include a touch-sensitive surface 831 as well as other input devices 832. The touch-sensitive surface 831, also referred to as a touch screen or touch pad, may collect touch operations thereon or thereabout by a user (e.g., operations of the user on the touch-sensitive surface 831 or thereabout by using any suitable object or accessory such as a finger, stylus, etc.), and actuate the corresponding connection device according to a predetermined program. Alternatively, touch-sensitive surface 831 can include both a touch detection device and a touch controller. The touch controller receives touch information from the touch detection device, converts the touch information into touch point coordinates, sends the touch point coordinates to the processor 880, and can receive and execute commands sent by the processor 880. In addition, the touch-sensitive surface 831 can be implemented using a variety of types, such as resistive, capacitive, infrared, and surface acoustic waves. In addition to the touch-sensitive surface 831, the input unit 830 may also include other input devices 832. In particular, other input devices 832 may include, but are not limited to, one or more of a physical keyboard, function keys (e.g., volume control keys, switch keys, etc.), a trackball, mouse, joystick, etc.

The display unit 840 may be used to display information input by a user or information provided to the user and various graphical user interfaces of the terminal, which may be composed of graphics, text, icons, video, and any combination thereof. The display unit 840 may include a display panel 841, and optionally, the display panel 841 may be configured in the form of an LCD (Liquid CRYSTAL DISPLAY), an OLED (Organic Light-Emitting Diode), or the like. Further, touch-sensitive surface 831 can overlay display panel 841, and upon detection of a touch operation thereon or thereabout by touch-sensitive surface 831, is communicated to processor 880 for determining the type of touch event, whereupon processor 880 provides a corresponding visual output on display panel 841 based on the type of touch event. Wherein the touch-sensitive surface 831 and the display panel 841 may be implemented in two separate components for input and output functions, but in some embodiments the touch-sensitive surface 831 may be integrated with the display panel 841 to implement input and output functions.

The terminal may also include at least one sensor 850, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor may include an ambient light sensor that may adjust the brightness of the display panel 841 according to the brightness of ambient light, and a proximity sensor that may turn off the display panel 841 and/or the backlight when the terminal moves to the ear. As one of the motion sensors, the gravitational acceleration sensor may detect the acceleration in each direction (generally, three axes), and may detect the gravity and direction when stationary, and may be used in applications for recognizing the gesture of the terminal (such as horizontal/vertical screen switching, related games, magnetometer gesture calibration), vibration recognition related functions (such as pedometer, and knocking), and other sensors such as gyroscopes, barometers, hygrometers, thermometers, and infrared sensors, which may be further configured in the terminal, will not be described herein.

Audio circuitry 860, speaker 861, microphone 862 may provide an audio interface between the user and the terminal. The audio circuit 860 may convert the received audio data into an electrical signal, transmit the electrical signal to the speaker 861, and convert the electrical signal to a sound signal for output by the speaker 861, while the microphone 862 converts the collected sound signal into an electrical signal, receives the electrical signal from the audio circuit 860, converts the electrical signal into audio data, and outputs the audio data to the processor 880 for processing, and then sends the audio data to, for example, another terminal via the RF circuit 810, or outputs the audio data to the memory 820 for further processing. Audio circuitry 860 may also include an ear bud jack to provide communication between the peripheral ear bud and the terminal.

WiFi belongs to a short-distance wireless transmission technology, and the terminal can help a user to send and receive e-mails, browse web pages, access streaming media and the like through the WiFi module 870, so that wireless broadband Internet access is provided for the user. Although fig. 8 shows a WiFi module 870, it is understood that it does not belong to the essential constitution of the terminal, and can be omitted entirely as needed within the scope of not changing the essence of the invention.

The processor 880 is a control center of the terminal, connects various parts of the entire terminal using various interfaces and lines, and performs various functions of the terminal and processes data by running or executing software programs and/or modules stored in the memory 820 and calling data stored in the memory 820, thereby performing overall monitoring of the terminal. Alternatively, the processor 880 may include one or more processing cores, and preferably the processor 880 may integrate an application processor that primarily processes operating systems, user interfaces, application programs, etc., and a modem processor that primarily processes wireless communications. It will be appreciated that the modem processor described above may not be integrated into the processor 880.

The terminal also includes a power supply 890 (e.g., a battery) for powering the various components, which may be logically connected to the processor 880 via a power management system, as well as performing functions such as managing charge, discharge, and power consumption via the power management system. Power supply 890 may also include one or more of any components of a dc or ac power supply, a recharging system, a power failure detection circuit, a power converter or inverter, a power status indicator, etc.

Although not shown, the terminal may further include a camera, a bluetooth module, etc., which will not be described herein. In particular, in this embodiment, the display unit of the terminal is a touch screen display, and the terminal further includes a memory, and one or more programs, where the one or more programs are stored in the memory and configured to be executed by the one or more processors in the embodiments of the method in the disclosure.

In an exemplary embodiment, there is also provided an electronic device comprising a processor, a memory for storing instructions executable by the processor, wherein the processor is configured to execute the instructions to implement an information processing method as in the embodiments of the present disclosure.

In an exemplary embodiment, a computer-readable storage medium is also provided, which when executed by a processor of an electronic device, enables the electronic device to perform the information processing method in the embodiments of the present disclosure.

In an exemplary embodiment, a computer program product containing instructions is also provided, which when run on a computer, cause the computer to perform the information processing method in the embodiments of the present disclosure.

Those skilled in the art will appreciate that implementing all or part of the above described methods may be accomplished by way of a computer program stored on a non-transitory computer readable storage medium, which when executed, may comprise the steps of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided herein may include non-volatile and/or volatile memory. The nonvolatile memory can include Read Only Memory (ROM), programmable ROM (PROM), electrically Programmable ROM (EPROM), electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), dynamic RAM (DRAM), synchronous DRAM (SDRAM), double Data Rate SDRAM (DDRSDRAM), enhanced SDRAM (ESDRAM), synchronous link (SYNCHLINK) DRAM (SLDRAM), memory bus (Rambus) direct RAM (RDRAM), direct memory bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM), among others.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any adaptations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information processing method, characterized in that the method comprises:

Displaying preset recommendation information and an object acquisition control on an object details page of the target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to have performed a preset interactive operation on the target object;

In response to a triggering operation on the object acquisition control, a process of acquiring the target object is started.

2. The method according to claim 1 is characterized in that the preset recommendation information is at least one piece of information, and at least part of the preset recommendation information and the object acquisition control are displayed in the same information display area of the object details page.

3. The method according to claim 1 or 2, characterized in that the preset recommendation information also includes comment information of the second target account on the target object, and the displaying of the preset recommendation information on the object details page of the target object includes:

Displaying the recommendation prompt information and the comment information in different areas of the object details page;

The second target account is part or all of the at least one first target account.

4. The method according to claim 3, characterized in that the step of displaying the recommendation prompt information and the comment information in different areas of the object details page comprises:

Displaying the recommendation prompt information in the object acquisition entry area of the object details page;

The comment information is displayed in the object main image area of the object details page.

5. The method according to claim 3, characterized in that the method further comprises:

In response to a preset instruction triggered based on the comment information, a live broadcast playback page corresponding to the target object is displayed.

6. The method according to claim 5, characterized in that the displaying of the live playback page corresponding to the target object in response to the preset instruction triggered by the comment information comprises:

In the case where the type of the second target account is a live broadcast initiating account, in response to a preset instruction triggered based on the comment information, displaying a live broadcast playback page corresponding to the target object;

The first historical live broadcast video of the target object by the second target account is displayed on the live broadcast playback page.

7. The method according to claim 5, characterized in that the displaying of the live playback page corresponding to the target object in response to the preset instruction triggered by the comment information comprises:

In a case where the type of the second target account is a history acquisition account corresponding to the target object, in response to a preset instruction triggered based on the comment information, displaying a live playback page corresponding to the target object;

The second historical live video for the target object watched by the second target account is displayed on the live playback page.

8. The method according to claim 1 is characterized in that the preset interactive operation is one or more of a live broadcast introduction operation, an object acquisition operation, a comment operation and a collection operation.

9. The method according to claim 1, wherein displaying preset recommendation information on the object details page of the target object comprises:

When the target attribute data of the business party corresponding to the target object meets a first preset condition, the preset recommendation information is displayed on the object details page; the first preset condition includes at least one business indicator threshold.

10. The method according to claim 1, wherein displaying preset recommendation information on the object details page of the target object comprises:

When the number of the at least one first target account is greater than or equal to a preset account number threshold, the preset recommendation information is displayed on the object details page.

11. The method according to claim 1, wherein displaying preset recommendation information on the object details page of the target object comprises:

In the case where a target live broadcast initiating account exists in the at least one first target account, displaying the preset recommendation information on the object details page;

Among them, the target live broadcast initiation account is a live broadcast initiation account whose object recommendation index data meets the second preset condition, and the object recommendation index data represents the execution status of the object recommendation business corresponding to the target live broadcast initiation account; the second preset condition includes at least one object recommendation index threshold.

12. The method according to claim 1 is characterized in that the at least one first target account is a user account whose interaction indicator data meets a third preset condition, and the interaction indicator data represents the degree of interaction with the current browsing account; the third preset condition includes at least one interaction indicator threshold.

13. An information processing device, characterized in that the device comprises:

an information display module, configured to display preset recommendation information and an object acquisition control on an object details page of a target object, wherein the preset recommendation information includes recommendation prompt information for prompting at least one first target account to have performed a preset interactive operation on the target object;

The object acquisition module is configured to execute a process of starting the acquisition of the target object in response to a trigger operation on the object acquisition control.

14. An electronic device, comprising:

processor;

a memory for storing instructions executable by the processor;

The processor is configured to execute the instructions to implement the information processing method according to any one of claims 1 to 12.

15. A computer-readable storage medium, characterized in that when the instructions in the computer-readable storage medium are executed by a processor of an electronic device, the electronic device is enabled to execute the information processing method according to any one of claims 1 to 12.

16. A computer program product, comprising computer instructions, wherein when the computer instructions are executed by a processor, the information processing method according to any one of claims 1 to 12 is implemented.