CN118644283A - Shared new movie mode system - Google Patents
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Abstract
本发明涉及商业电影领域,开创了一种智能共享新电影模式系统,在放映新电影之前,观众观看当地时事新闻和学广告得报酬,观众用获得的报酬可以支付看新电影的票钱;当地广告主在智能共享新电影放映厅播出广告不需要支付广告费,观众用获得的报酬进店消费时,广告主用等价商品或服务抵减等额现金;智能共享新电影模式系统能够帮助当地政府,为群众提供创收机会,提高当地经济发展和商品流通,实现当地实体经济快速发展;为确实保障各方合法权益,新电影版权方与智能共享新电影放映厅实现电影票房按比例分帐或从版权方购买版权后在智能共享新电影放映厅放映等方式,开创新电影放映的新平台,进入智能共享新电影的新时代。
The present invention relates to the field of commercial films, and creates an intelligent shared new film mode system. Before showing a new film, the audience watches local current affairs news and learns about advertisements to get rewards, and the audience can use the rewards to pay for the ticket price of watching the new film. Local advertisers do not need to pay advertising fees for broadcasting advertisements in the intelligent shared new film screening hall. When the audience uses the rewards to go to the store for consumption, the advertisers use equivalent goods or services to offset the equivalent amount of cash. The intelligent shared new film mode system can help the local government, provide the masses with income-generating opportunities, improve local economic development and commodity circulation, and realize the rapid development of the local real economy. In order to truly protect the legitimate rights and interests of all parties, the new film copyright holder and the intelligent shared new film screening hall realize the proportional distribution of the film box office or purchase the copyright from the copyright holder and then screen it in the intelligent shared new film screening hall, etc., to create a new platform for new film screening and enter a new era of intelligent shared new films.
Description
技术领域Technical Field
本发明涉及商业技术领域,特别是涉及一种共享新电影模式系统。The present invention relates to the field of commercial technology, and in particular to a system for sharing new movie modes.
背景技术Background Art
商业电影是为迎合大众口味和欣赏水准的影视作品,是公众青睐的影音娱乐方式之一,最新上映的新电影需要到电影院观看,而电影院的票价并不是所有公众所能接受的,打消了大部分公众观影的积极性。Commercial films are films and television works that cater to the tastes and appreciation levels of the general public. They are one of the audio-visual entertainment methods favored by the public. The latest new movies need to be watched in theaters, but the ticket prices of theaters are not acceptable to all the public, which discourages most of the public from watching movies.
发明内容Summary of the invention
针对上述问题,本发明实施例提供了一种共享新电影模式系统。In view of the above problems, an embodiment of the present invention provides a system for sharing new movie modes.
本发明实施例提供的一种共享新电影模式系统,包括用于推广平台、客户端、电影放映厅以及新闻主端,The embodiment of the present invention provides a new movie sharing mode system, including a promotion platform, a client, a movie theater and a news main terminal.
新闻主每天通过新闻主端向推广平台提供当地时事新闻;The news host provides local current affairs news to the promotion platform through the news host terminal every day;
推广平台每天向电影放映厅附近用户推送当天待播放新电影的片花;The promotion platform pushes the trailers of new movies to be shown that day to users near the movie theaters every day;
用户通过客户端观看推广平台推送的片花,同时能够通过客户端从推广平台购买电影票;Users can watch the trailers pushed by the promotion platform through the client, and can also purchase movie tickets from the promotion platform through the client;
当用户依据电影票限定的场次进入电影放映厅观看新电影时,电影放映厅每次在播放新电影之前播放当地时事新闻,并在播放过程中或播放结束显示与实时新闻相关的验证问题;When a user enters a movie theater to watch a new movie according to the showtime specified in the movie ticket, the movie theater will play local current affairs news before playing the new movie, and display verification questions related to real-time news during or after the playback;
用户通过客户端回复与实时新闻相关的验证问题,推广平台接收到用户的回复并在确定用户回复正确的情况下,向观众发放相应的电影费。The user responds to verification questions related to real-time news through the client. The promotion platform receives the user's response and, if it determines that the user's response is correct, pays the corresponding movie fee to the audience.
与现有技术相比,本发明的有益效果在于:通过在用户看电影之前向用户返电影费的方式,降低用户观看电影成本,刺激用户观影积极性;同时播放新电影之前,让观众观看当地时事新闻,让正能量的声音更加坚定有力,颠覆传统电影经营模式,开创共享电影新时代。Compared with the prior art, the beneficial effects of the present invention are: by returning the movie fees to users before they watch the movies, the cost of watching movies for users is reduced and the users' enthusiasm for watching movies is stimulated; at the same time, before playing new movies, the audience is allowed to watch local current affairs news, making the positive energy voice more firm and powerful, subverting the traditional movie business model and creating a new era of shared movies.
可选的,推广平台统计放映厅附近用户的大数据,并根据大数据确定用户的兴趣爱好,从而根据用户的兴趣爱好向放映厅附近用户推送当天待播放新电影的片花。Optionally, the promotion platform collects big data of users near the cinema, and determines the users' interests and hobbies based on the big data, thereby pushing trailers of new movies to be played that day to users near the cinema based on their interests and hobbies.
可选的,还包括广告主端;Optionally, it also includes the advertiser side;
广告主通过广告主端向平台提交制作好的广告及约束条件,约束条件包括:与广告相关的验证问题、用户每观看一次广告能够获得的广告费额度以及能够获得广告费的总额度;Advertisers submit their prepared advertisements and constraints to the platform through the advertiser end. The constraints include: verification questions related to the advertisement, the amount of advertising fees that users can receive for each advertisement they watch, and the total amount of advertising fees that can be received;
电影放映厅每次在播放新电影之前还播放广告,并在播放过程中或播放结束后向显示与广告相关的验证问题;Movie theaters also play advertisements before playing new movies, and display verification questions related to the advertisements during or after the movie is played;
用户通过客户端回复与广告相关的验证问题,推广平台接收到用户的回复并在确定用户回复正确的情况下,向用户发放广告费。The user responds to advertising-related verification questions through the client. The promotion platform receives the user's response and, if it determines that the user's response is correct, pays the user the advertising fee.
可选的,向用户发放广告费的过程包括:Optionally, the process of distributing advertising fees to users includes:
向用户发放广告费的同时建立用户、广告主以及用户所拥有广告费之间的映射关系。When distributing advertising fees to users, a mapping relationship between users, advertisers, and the advertising fees owned by users is established.
可选的,用户进入广告主拥有的实体店进行消费,并在消费结束后通过客户端向推广平台进行费用结算;Optionally, the user enters the advertiser's physical store to make purchases, and after the purchase is completed, settles the fees with the promotion platform through the client;
推广平台在接收到费用结算请求后,根据映射关系确定用户本次消费额度是否超过用户当前拥有的广告费,在超过的情况下提示用户补足相应的差额,当观众补足差额后推广平台按照约定比例从差额中抽取服务费,并将剩余费用返还给广告主。After receiving the fee settlement request, the promotion platform determines whether the user's current consumption amount exceeds the user's current advertising fee based on the mapping relationship. If it exceeds, the user is prompted to make up the corresponding difference. When the audience makes up the difference, the promotion platform deducts the service fee from the difference according to the agreed proportion and returns the remaining fee to the advertiser.
可选的,用户本次消费额度并未超过用户当前拥有的广告费的情况下,使用广告费抵扣观众本次消费额度并更新相应的映射关系,同时由于用户本次消费未产生差额所以推广平台不收取服务费。Optionally, if the user's current consumption amount does not exceed the user's current advertising fees, the advertising fees can be used to offset the audience's current consumption amount and update the corresponding mapping relationship. At the same time, since the user's current consumption does not generate a difference, the promotion platform does not charge a service fee.
附图说明BRIEF DESCRIPTION OF THE DRAWINGS
此处所说明的附图用来提供对本发明的进一步理解,构成本申请的一部分,并不构成对本发明的限定。在附图中:The drawings described herein are used to provide a further understanding of the present invention, constitute a part of the present application, and do not constitute a limitation of the present invention. In the drawings:
图1为本发明实施例提供的一种共享新电影模式系统的架构示意图。FIG. 1 is a schematic diagram of the architecture of a system for sharing a new movie mode provided by an embodiment of the present invention.
具体实施方式DETAILED DESCRIPTION
为使本发明的目的、技术方案和优点更加清楚明白,下面结合实施方式和附图,对本发明做进一步详细说明。在此,本发明的示意性实施方式及其说明用于解释本发明,但并不作为对本发明的限定。In order to make the purpose, technical solution and advantages of the present invention more clearly understood, the present invention is further described in detail below in conjunction with the embodiments and the accompanying drawings. Here, the illustrative embodiments of the present invention and their descriptions are used to explain the present invention, but are not intended to limit the present invention.
参见图1,本发明实施例提供的一种共享新电影模式系统,包括用于推广平台、客户端、电影放映厅以及新闻主端,Referring to FIG. 1 , a new movie sharing mode system provided by an embodiment of the present invention includes a promotion platform, a client, a movie theater, and a news main terminal.
新闻主每天通过新闻主端向推广平台提供当地时事新闻;The news host provides local current affairs news to the promotion platform through the news host terminal every day;
推广平台每天向电影放映厅附近用户推送当天待播放新电影的片花;The promotion platform pushes the trailers of new movies to be shown that day to users near the movie theaters every day;
用户通过客户端观看推广平台推送的片花,同时能够通过客户端从推广平台购买电影票;Users can watch the trailers pushed by the promotion platform through the client, and can also purchase movie tickets from the promotion platform through the client;
当用户依据电影票限定的场次进入电影放映厅观看新电影时,电影放映厅每次在播放新电影之前播放当地时事新闻,并在播放过程中或播放结束显示与实时新闻相关的验证问题;When a user enters a movie theater to watch a new movie according to the showtime specified in the movie ticket, the movie theater will play local current affairs news before playing the new movie, and display verification questions related to real-time news during or after the playback;
用户通过客户端回复与实时新闻相关的验证问题,推广平台接收到用户的回复并在确定用户回复正确的情况下,向观众发放相应的电影费。The user responds to verification questions related to real-time news through the client. The promotion platform receives the user's response and, if it determines that the user's response is correct, pays the corresponding movie fee to the audience.
实施中,电影放映厅可选择在3000人口左右的城镇、社区进行建造,包括:电子电影大屏、安全监控、自动播控、音响系统、空调系统、照明系统、消防设施、按摩座椅等。During implementation, movie theaters can be built in towns and communities with a population of about 3,000, and will include: large electronic movie screens, security monitoring, automatic broadcast control, sound systems, air-conditioning systems, lighting systems, fire-fighting facilities, massage seats, etc.
为保证电影放映厅播出内容的安全性,可将放映的新电影通过与电影局相关部门合作平台的密匙播出;为吸引用户到电影放映厅观看新电影,票价可定为1-9元(电影不同、票价不等)。In order to ensure the security of the content broadcast in movie theaters, new movies can be broadcast through the key of the cooperation platform with the relevant departments of the Film Bureau; in order to attract users to watch new movies in movie theaters, ticket prices can be set at 1-9 yuan (different movies have different ticket prices).
可每天放映多场新电影,吸引用户观看,从而活跃当地市场经济;电影放映厅播放当地时事新闻,推广平台给予观看时事新闻的用户奖励,让更多的用户了解当地实时状态,时事新闻可由当地电视台提供,并且推管平台播放时事新闻不收取任何费用。Multiple new movies can be screened every day to attract users to watch, thereby invigorating the local market economy; movie theaters broadcast local current affairs news, and the promotion platform rewards users who watch the current affairs news, allowing more users to understand the real-time status of the local area. Current affairs news can be provided by local TV stations, and the promotion platform does not charge any fees for broadcasting current affairs news.
实施中,推广平台统计放映厅附近用户的大数据,并根据大数据确定用户的兴趣爱好,从而根据用户的兴趣爱好向放映厅附近用户推送当天待播放新电影的片花。During implementation, the promotion platform collects big data of users near the screening room, and determines the users' interests and hobbies based on the big data, and then pushes trailers of new movies to be played that day to users near the screening room based on their interests and hobbies.
实施中,还包括广告主端;In the implementation, it also includes the advertiser side;
广告主通过广告主端向平台提交制作好的广告及约束条件,约束条件包括:与广告相关的验证问题、用户每观看一次广告能够获得的广告费额度以及能够获得广告费的总额度;Advertisers submit their prepared advertisements and constraints to the platform through the advertiser end. The constraints include: verification questions related to the advertisement, the amount of advertising fees that users can receive for each advertisement they watch, and the total amount of advertising fees that can be received;
电影放映厅每次在播放新电影之前还播放广告,并在播放过程中或播放结束后向显示与广告相关的验证问题;Movie theaters also play advertisements before playing new movies, and display verification questions related to the advertisements during or after the movie is played;
用户通过客户端回复与广告相关的验证问题,推广平台接收到用户的回复并在确定用户回复正确的情况下,向用户发放广告费。The user responds to advertising-related verification questions through the client. The promotion platform receives the user's response and, if it determines that the user's response is correct, pays the user the advertising fee.
具体的,向用户发放广告费的过程包括:Specifically, the process of distributing advertising fees to users includes:
向用户发放广告费的同时建立用户、广告主以及用户所拥有广告费之间的映射关系。When distributing advertising fees to users, a mapping relationship between users, advertisers, and the advertising fees owned by users is established.
当用户进入广告主拥有的实体店进行消费,并在消费结束后通过客户端向推广平台进行费用结算;When a user enters a physical store owned by an advertiser to make purchases, he or she will pay the promotion platform through the client after the purchase.
推广平台在接收到费用结算请求后,根据映射关系确定用户本次消费额度是否超过用户当前拥有的广告费,在超过的情况下提示用户补足相应的差额,当观众补足差额后推广平台按照约定比例从差额中抽取服务费。After receiving the fee settlement request, the promotion platform determines whether the user's current consumption amount exceeds the user's current advertising expenses based on the mapping relationship. If so, the user is prompted to make up the corresponding difference. After the audience makes up the difference, the promotion platform deducts the service fee from the difference according to the agreed proportion.
此外,如果用户本次消费额度并未超过用户当前拥有的广告费的情况下,使用广告费抵扣观众本次消费额度并更新相应的映射关系,同时由于用户本次消费未产生差额所以推广平台不收取服务费。In addition, if the user's current consumption amount does not exceed the user's current advertising fees, the advertising fees will be used to offset the audience's current consumption amount and update the corresponding mapping relationship. At the same time, since the user's current consumption does not generate a difference, the promotion platform does not charge a service fee.
通过播放新电影之前播放广告能够促进当地文旅产业的发展,为当地群众提供创收机会,提高当地经济发展和商品流通,实现当地实体经济快速发展。By playing advertisements before showing new movies, we can promote the development of the local cultural and tourism industry, provide income-generating opportunities for local people, improve local economic development and commodity circulation, and achieve rapid development of the local real economy.
实施中,广告主可以根据自己拥有的商品情况自行上传广告数量,以及每个广告的约束条件;用户在观看同一个广告主提交的广告时,得到的广告费累加,比如,广告主提交两个广告,每个广告被观看一次奖励观众1元,总额度50元,用户则可以在该广告主这累计得到100元广告费,当用户去广告主实体店消费时可以免费拿走不超过100元的商品或相关不超过100元的服务。During implementation, advertisers can upload the number of advertisements and the constraints of each advertisement according to the products they own. When users watch advertisements submitted by the same advertiser, the advertising fees they receive are accumulated. For example, an advertiser submits two advertisements and rewards the viewer 1 yuan each time the advertisement is viewed, with a total amount of 50 yuan. The user can then accumulate 100 yuan in advertising fees from the advertiser. When the user goes to the advertiser's physical store to shop, he or she can take away goods worth no more than 100 yuan or related services worth no more than 100 yuan for free.
推广平台在接收到广告主上传的广告之后,可以向广告主下发专用的收款码,用户在支付过程中通过客户端扫描收款码后,客户端中显示出相应的支付界面,用户在支付界面中输入本次消费额度后平台自动在支付界面中更新差额,当用户进行结算时平台自动根据差额来收取用户的现金。After receiving the advertisements uploaded by the advertisers, the promotion platform can issue a dedicated payment code to the advertisers. After the user scans the payment code through the client during the payment process, the corresponding payment interface is displayed in the client. After the user enters the consumption amount in the payment interface, the platform automatically updates the difference in the payment interface. When the user settles the payment, the platform automatically collects the user's cash based on the difference.
本发明实施例提供的方案,在约每1000户或3000人口的城镇社区,投资安装一座智能共享新电影放映厅,观众在本社区的智能共享新电影放映厅支付1-9元的电影票钱就能看一部新电影(电影不同,票价不等),实现365天每天循环场放映十几个小时,最少放映两场新电影,新电影是指:未在电影院线放映过的电影或在电影院线放映14天后的爆款电影,放映厅满足约200人同时观看新电影,让更多人在家门口进智能共享新电影放映厅低价看新电影;同时在放映新电影之前,观众观看当地时事新闻和学广告得报酬,观众看10分钟当地新闻和学一条广告可获得1-100元的报酬(广告不同,报酬不等),观众用获得的报酬可以支付看新电影的票钱(不需要再支付现金);当地广告主在智能共享新电影放映厅播出广告不需要支付广告费,观众用获得的报酬(广告费)进店消费时,广告主用等价商品或服务抵减等额现金(广告费);智能共享新电影模式系统能够帮助当地政府,为群众提供创收机会,提高当地经济发展和商品流通,实现当地实体经济快速发展;为确实保障各方合法权益,新电影版权方与智能共享新电影放映厅实现电影票房按比例分帐或从版权方购买版权后在智能共享新电影放映厅放映等方式,开创新电影放映的新平台,进入智能共享新电影的新时代。The solution provided by the embodiment of the present invention is to invest in and install a smart shared new movie theater in urban communities with approximately every 1,000 households or 3,000 people. Audiences can watch a new movie (different movies have different ticket prices) by paying a movie ticket price of 1-9 yuan in the smart shared new movie theater in the community, and the new movies are shown in a cycle for more than ten hours every day for 365 days, with at least two new movies shown. New movies refer to movies that have not been shown in movie theaters or popular movies that have been shown in movie theaters for 14 days. The theater can accommodate about 200 people to watch new movies at the same time, allowing more people to enter the smart shared new movie theater at their doorstep to watch new movies at a low price. At the same time, before the new movie is shown, the audience can watch local current affairs news and learn advertisements to get rewards. The audience can get 1-100 yuan in rewards for watching 10 minutes of local news and learning one advertisement. The audience can use the rewards they receive to pay for new movie tickets (no need to pay cash); local advertisers do not need to pay advertising fees for broadcasting advertisements in smart shared new movie theaters. When the audience uses the rewards (advertising fees) to enter the store for consumption, the advertisers can use equivalent goods or services to offset the equivalent amount of cash (advertising fees); the smart shared new movie model system can help local governments, provide the masses with income-generating opportunities, improve local economic development and commodity circulation, and achieve rapid development of the local real economy; in order to truly safeguard the legitimate rights and interests of all parties, the new film copyright holders and the smart shared new movie theaters realize proportional box office revenue sharing or purchase copyrights from the copyright holders and then screen them in smart shared new movie theaters, etc., to create a new platform for new film screenings and usher in a new era of smart shared new movies.
以上所述仅为本发明的较佳实施例而已,并非用于限定本发明的保护范围。凡在本发明的精神和原则之内所作的任何修改、等同替换、改进等,均包含在本发明的保护范围内。The above description is only a preferred embodiment of the present invention and is not intended to limit the protection scope of the present invention. Any modification, equivalent replacement, improvement, etc. made within the spirit and principle of the present invention are included in the protection scope of the present invention.
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