CN118176516A - Information distribution system, information distribution device, program, and information distribution method - Google Patents

Abstract

The given information is effectively distributed based on the movement of the beacon device without depending on the movement of the user. An information distribution system (1) is provided with: a wireless device (550), a user terminal (200), and a server (100) mounted on a vehicle (500), wherein the wireless device (550) is provided with: a transmitting means 551 that moves in accordance with movement of a vehicle 500 and simultaneously transmits a predetermined radio wave to the surroundings, and the server 100 includes: a storage unit (115) that stores given information; a determination unit (113) that determines a user terminal (200) that detects the radio wave; and a distribution unit (114) that distributes the given information to the user terminal (200) determined by the determination unit (113).

Description

Information distribution system, information distribution device, program, and information distribution method

Technical Field

The present invention relates to an information distribution system, an information distribution device, a program and an information distribution method for mounting a wireless device that radiates predetermined radio waves to the surroundings on a mobile body and moving the mobile body, and distributing information to user terminals that detect the radio waves.

Background technique

Mobile advertisements such as package advertisements and advertising trucks are known, which display advertisements on vehicle bodies while moving them in cities so that people in cities can see the advertisements.

As such a technology, for example, Patent Documents 1 and 2 disclose technologies related to a vehicle (packaged car) or a packaged bus in which predetermined information is displayed on a display device provided to the outside.

Patent document 3 discloses a system that matches the position and moving speed of a vehicle obtained by a beacon device installed on a road with a road map database to acquire/distribute traffic information, traffic congestion information, and an estimated travel time to a destination.

Regarding beacon devices, Patent Document 4 discloses a technique for distributing a predetermined advertisement to an information terminal that performs short-range wireless communication with a beacon device disposed in front of a store or the like.

Prior Art Literature

Patent Literature

Patent Document 1: Japanese Patent Application Publication No. 2020-052072

Patent Document 2: Japanese Patent Application Publication No. 2009-80341

Patent Document 3: Japanese Patent Application Publication No. 2008-134957

Patent Document 4: Japanese Patent Application Publication No. 2019-67311

Summary of the invention

-Problems to be solved by the invention-

However, regarding mobile advertising, many users do not view the packaged advertisement even if a packaged car passes by closely.

For example, a user viewing/operating a smartphone in a city focuses on his/her viewing/operation and thus may miss the package advertisement.

Furthermore, it is common knowledge that beacon devices are fixedly set, and the range of the receiving circle that can perform short-range wireless communication is also limited.

As described above, when it is desired to distribute advertisements specific to a specific area to a plurality of users in the area, it is necessary to install a number of beacon devices corresponding to the width of the area, which leads to a problem of increased time, effort, and cost.

-Methods for solving the problem-

In view of the above-mentioned problems, an information distribution system involved in one embodiment of the present invention comprises a wireless device mounted on a mobile body, a user terminal and a server, wherein the wireless device comprises: a transmitting unit, which moves along with the movement of the mobile body and transmits given radio waves to the surroundings, and the server comprises: a storage unit, which stores given information; a determination unit, which determines the user terminal that detects the radio waves; and a distribution unit, which distributes the given information to the user terminal determined by the determination unit.

In addition, an information distribution device involved in another embodiment of the present invention distributes information to a given user terminal by cooperating with a wireless device. The wireless device is mounted on a mobile body, moves along with the movement of the mobile body, and emits given radio waves to the surroundings. The information distribution device comprises: a storage unit that stores given information; a determination unit that determines the user terminal that detects the radio waves; and a distribution unit that distributes the given information to the user terminal determined by the determination unit.

In addition, a program involved in another embodiment of the present invention causes a computer to execute the following steps: a step of storing given information; a step of causing a wireless device mounted on a mobile body to move along with the movement of the mobile body while emitting given radio waves; a step of determining a user terminal that detects the radio waves; and a step of distributing the given information to the determined user terminal.

In addition, an information processing method involved in another embodiment of the present invention distributes information to a given user terminal, and the information distribution method comprises: a step of storing the given information; a step of a wireless device mounted on a mobile body moving together with the movement of the mobile body and emitting a given radio wave; a step of determining a user terminal that detects the radio wave; and a step of distributing the given information to the determined user terminal.

-Effects of the Invention-

By means of the present invention, given information can be efficiently distributed.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a schematic diagram of an information distribution system according to an embodiment of the present invention.

Figure 2 is a hardware structure diagram of the server.

FIG3 is a hardware structure diagram of a user terminal.

FIG4 is a hardware structure diagram of a vehicle.

FIG5 is a functional structure diagram of the information distribution system.

Fig. 6 is a diagram showing how the beacon radio wave receiving circle moves along the determined path as the vehicle moves along the determined path. The upper diagram shows the receiving circle at the first time, and the lower diagram shows the receiving circle at the second time.

FIG. 7 is a diagram showing a state in which the receiving circle of the beacon radio wave moves without omission in the entire determined area as the vehicle moves in the determined area.

FIG. 8 is an example of advertisement information displayed on a user terminal located along a specific route (National Highway No. ○).

FIG. 9 shows an example of advertisement information displayed on a user terminal in a specific region (region A).

FIG. 10 is a first sequence diagram showing the processing sequence of the present invention.

FIG. 11 is a second sequence diagram showing the processing sequence of the present invention.

FIG. 12 is a diagram showing a situation in which a vehicle moves across a plurality of areas.

FIG. 13 is an example of an advertisement information DB in which regions and advertisement information are associated with each other.

FIG. 14 is an example of advertisement information displayed on a user terminal in region B. In FIG.

Detailed ways

An information distribution system 1 according to an embodiment of the present invention will be described.

The information distribution system 1 of the present embodiment is a system in which a wireless device 550 is mounted on a vehicle 500, the wireless device 550 is moved along with the movement of the vehicle 500, and beacon radio waves are emitted to the surroundings, thereby being able to distribute advertising information to surrounding user terminals 200 determined through short-range wireless communication between the wireless device 550 and the user terminals 200.

The vehicle 500 is an example of a “mobile body” in the present invention, and other mobile bodies such as an electric motorcycle and a drone can also be applied.

Furthermore, advertisement information is an example of "given information" in the present invention, and other information such as local government information, regional information, disaster information, and disaster prevention information can also be applied.

FIG. 1 is a schematic diagram of an information distribution system 1 .

As shown in FIG. 1 , the information distribution system 1 includes a server 100 , a user terminal 200 held by a user, an advertiser terminal 300 , and a vehicle 500 equipped with a wireless device 550 , and is configured by cooperation of the components.

Each component is connected to each other so as to be communicable via a communication line such as the Internet 900 .

FIG. 2 is a hardware structure diagram of the server 100 .

The server 100 is an information distribution device of the present invention, and is an information processing device owned and managed by an advertisement distribution company that operates advertisement distribution.

The server 100 includes a processor 101 , a memory 102 , a storage device 103 , and a communication device 104 .

The processor 101 controls each unit of the server 100 by executing a program, and performs processing to realize the functions of the server 100. For the processor 101, for example, a CPU (Central Processing Unit) is used.

The memory 102 is a computer-readable recording medium, and stores programs and data to be executed by the processor 101. For example, a RAM (Random Access Memory) and a ROM (Read Only Memory) are used for the memory 102.

The storage device 103 is a computer-readable recording medium, and stores various data and programs used by the processor 101. For example, a HDD (Hard Disk Drive) or an SSD (Solid State Drive) is used for the storage device 103.

The communication device 104 is connected to the Internet 900 , and performs data communication with the user terminal 200 , the advertiser terminal 300 , the vehicle 500 , and the wireless device 550 via the Internet 900 , for example.

FIG. 3 is a hardware structure diagram of the user terminal 200 .

The user terminal 200 is an information terminal held by a user to whom advertisements are distributed, and corresponds to a smartphone, a tablet terminal, or the like.

The user terminal 200 includes a processor 201 , a memory 202 , a storage device 203 , an operation device 204 , a display device 205 , and a communication device 206 .

The processor 201 controls each unit of the user terminal 200 by executing a program, and performs processing to realize the functions of the user terminal 200 .

The memory 202 is a computer-readable recording medium, and stores programs and data to be executed by the processor 201 .

The storage device 203 is a computer-readable recording medium, and stores various data and programs used by the processor 201. For example, a HDD (Hard Disk Drive), an SSD (Solid State Drive), a flash memory, or the like is used for the storage device 203.

The operating device 204 is a device used for operating the user terminal 200 , and corresponds to, for example, a touch panel or the like.

The display device 205 displays various screens. For example, a liquid crystal display is used for the display device 205. The display device 205 may be integrated with a touch sensor and configured as a touch panel.

The communication device 206 is connected to the Internet 900 , and performs data communication with the server 100 and the wireless device 550 via the Internet 900 .

The advertiser terminal 300 is an information terminal such as a smartphone, a tablet terminal, or a personal computer owned by the advertiser.

The advertiser terminal 300 has the same hardware configuration as the user terminal 200 , and therefore a detailed description thereof will be omitted.

Vehicle 500 can be exemplified by a vehicle such as an internal combustion engine vehicle or an electric vehicle (hereinafter referred to as EV) used by an advertisement distribution company for advertisement distribution.

Internal combustion engines can travel by burning fuel such as gasoline and using the combustion gas to drive an engine.

EVs are equipped with storage batteries such as lithium-ion batteries, and can travel by driving a motor using the electric power stored in the storage batteries through charging.

Among EVs, there are vehicles called ultra-compact EVs that are about the same size as a light car.

Examples of ultra-small EVs include cars with a seating capacity of 4 or less, a maximum speed of 60 km/h or less, a rated output of 0.6 kW or more, a length of 2.5 m or less, a width of 1.3 m or less, a height of 2.0 m or less, and a maximum load of 350 kg or less.

The capacity of the battery in the ultra-compact EV is 9 to 10 kWh (1 battery cell type), and the charging time is 5 to 16 hours. When fully charged, the driving range is about 100 to 150 km.

FIG. 4 is a hardware configuration diagram of vehicle 500 .

The vehicle 500 includes a processor 501 , a memory 502 , a storage device 503 , a communication device 504 , a display device 505 , a positioning device 506 , a driving device 507 , and a wireless device 550 .

The processor 501 controls each part of the vehicle 500 and the wireless device 550 by executing the program, and performs processing to realize the functions of the vehicle 500 and the wireless device 550 .

The memory 502 is a computer-readable recording medium, and stores programs and data to be executed by the processor 501 .

The storage device 503 is a computer-readable recording medium, and stores various data and programs used by the processor 501 .

The communication device 504 corresponds to, for example, a router, and performs data communication with the server 100 via the Internet 900 .

The router performs wireless communication according to a given wireless communication standard (for example, 4G and 5G such as LTE (Long Term Evolution)).

The display device 505 displays various screens. For example, a liquid crystal display is used for the display device 505. The display device 505 is provided on a dashboard or an instrument panel, and the driver can visually recognize displayed information while driving.

The positioning device 506 is a positioning unit such as a GNSS (global navigation satellite system) including GPS, and measures the current position information (latitude/longitude) of the vehicle 500 .

The position information of the vehicle 500 can identify which route in which region the vehicle 500 is located on by combining map information provided by a map API (not shown) with pre-stored map information.

This location information can help determine a route or autonomous driving in a certain area, and can also support manual driving through display.

The driving device 507 is a device such as an accelerator, a steering wheel, and a brake that is responsible for driving the vehicle 500 .

The wireless device 550 is a beacon device mounted on the vehicle 500 .

The wireless device 550 moves together with the vehicle 500 while performing short-range wireless communication with surrounding user terminals 200 .

The so-called short-range wireless communication refers to transmitting beacon waves within a range of several tens of centimeters (cm) to several hundred and several tens of meters (m), and using the beacon waves as carrier waves to send or receive data.

When the user terminal 200 enters the receiving circle (receiving range) of the beacon radio wave, it performs short-range wireless communication with the wireless device 550 .

The wireless device 550 can be composed of a Wi-Fi (registered trademark, the same below) device (hereinafter referred to as a WF device) whose beacon radio wave receiving circle is one hundred or several dozen meters (m), a Bluetooth (registered trademark, the same below) device (hereinafter referred to as a BT device) whose beacon radio wave receiving circle is several dozen centimeters (cm) to a hundred meters (m), or a combination thereof.

In this embodiment, a WF device is used as the wireless device 550 .

FIG. 5 is a functional configuration diagram of the information distribution system 1 .

(Advertiser Terminal)

The advertiser terminal 300 is an information terminal owned by the advertiser and is used when entrusting an advertisement distribution company with advertisement distribution.

Specifically, in response to a given operation in the advertiser terminal 300 , the advertisement request information is transmitted to the server 100 .

The advertisement request information may include, for example, advertisement information (image, text, etc.), information indicating the route along which vehicle 500 moves, information indicating a region, etc., depending on the request content.

The “advertisement information” includes one of first advertisement information created/prepared by the advertiser and second advertisement information indicating the content selected by the advertiser from advertisement information stored in the advertisement information database (hereinafter referred to as advertisement information DB 116 ) of the server 100 .

In other words, the advertiser can select the first advertisement information or the second advertisement information as the advertisement information by operating the advertiser terminal 300 .

The information indicating the “route” can be exemplified by route specifying information such as National Highway No. ○.

The information indicating the “region” can include region specifying information such as region A, region B, and a region including region A and region B.

(server)

The server 100 includes a receiving unit 111 , a mobile information transmitting unit 112 , a determining unit 113 , a distributing unit 114 , and a storage unit 115 .

The functions of the server 100 are realized by the processor 101 executing a program to control each unit.

The receiving unit 111 receives the advertisement request information transmitted from the advertiser terminal 300 (transmitting unit 553 ).

Upon receiving the advertisement request information, server 100 temporarily stores the advertisement request information in storage device 103 or the like.

Upon receiving the advertisement request information from the advertiser terminal 300 , the movement information transmission unit 112 transmits the movement information based on the advertisement request information to the vehicle 500 .

For example, when advertisement information, a route, and a region are included in the advertisement request information, server 100 includes information indicating the route and the region in the movement information and transmits the information to vehicle 500 .

The storage unit 115 stores advertisement information (given information).

Specifically, advertisement information including images and text is stored in the advertisement information DB 116 .

When the second advertisement information indicating the selected advertisement information is included in the advertisement request information, the advertisement information selected from the advertisement information DB 116 is used for distribution.

The plurality of images and messages in the advertisement information DB 116 are classified so as to facilitate selection by advertisers.

When the advertisement request information includes first advertisement information indicating advertisement information created by an advertiser, storage section 115 stores the first advertisement information and uses it for distribution.

Furthermore, when the vehicle 500 receives movement information from the server 100 , it moves based on the movement information, and the wireless device 550 (transmitting unit 551 ) moves along with the movement of the vehicle 500 , while emitting beacon radio waves to the surroundings.

Based on the detection of the beacon radio wave, the user terminal 200 transmits confirmation information indicating that the beacon radio wave has been detected to the wireless device 550 .

For example, as shown in Figure 6, when the vehicle 500 moves along National Highway ○, at the first moment, since the user terminals 200 of a to c are within the receiving circle, the beacon waves are detected (Figure 6, upper figure), and at the second moment, the user terminals 200 of d to g enter the receiving circle and detect the beacon waves (Figure 6, lower figure).

As shown in FIG. 7 , when the vehicle 500 moves in the area A (determined area), the wireless device 550 moves in the area A together with the vehicle 500 while emitting beacon radio waves to the surroundings.

In this case, the vehicle 500 is moved so that the receiving circle of the beacon radio wave covers the entire area A without omission.

In this way, a plurality of user terminals 200 present in the area A can detect the beacon radio waves.

When receiving the identification information from the user terminal 200 , the wireless device 550 transmits the identification information to the server 100 .

The identification information may be information that can identify the user terminal 200 , for example, contact information such as a MAC address, an IP address, an email address, and a telephone number of the user terminal 200 .

The confirmation information is information transmitted from the user terminal 200 to the wireless device 550 via short-range wireless communication, and therefore may be information indicating that the user terminal 200 has detected the beacon radio wave.

Therefore, the determination unit 113 of the server 100 can determine the user terminal 200 that has detected the beacon wave and its contact information based on the received determination information.

The distribution unit 114 of the server 100 distributes the advertisement information to the user terminal 200 determined by the determination unit 113 .

Here, when the user terminal 200 detects the beacon radio wave, it means that the user is present around the vehicle 500 .

Therefore, the present invention distributes advertising information to users around the vehicle 500 by distributing advertising information to the user terminals 200 that have detected the beacon radio waves.

For example, by causing the vehicle 500 to move the determined path, the distribution unit 114 can distribute the advertisement information to the users (user terminals 200 ) that are present around the determined path determined by the determination unit 113 .

Furthermore, by moving the vehicle 500 to the specific area, the distribution unit 114 can distribute the advertisement information to the users (user terminals 200 ) existing in the specific area determined by the determination unit 113 .

In other words, determining unit 113 determines user terminal 200 that detects beacon waves while moving in the determined area as user terminal 200 existing in the determined area, and distribution unit 114 distributes advertisement information to user terminal 200 existing in the determined area determined by determining unit 113 .

The determination information applies the MAC address, IP address, email address, telephone number, etc. of the user terminal 200, so the contact of the user terminal 200 can be determined directly or indirectly.

For example, when the specific information includes a MAC address and an IP address, the advertisement information may be distributed using these addresses as the transmission destinations.

When the information contains an email address or a phone number, the advertisement information may be sent to the email address via an email or distributed to the phone number via a short message.

Advertising information can also be distributed through cooperation with SNS.

For example, in the case of cooperation with LINE (registered trademark), the specific information may be associated with the LINE account in advance through friend registration in the LINE server.

Thus, on the server 100 side, by handing over the identification information and the advertisement information to the LINE server, the LINE server can use the identification information key to identify the LINE account and perform LINE notification (distribution) of the advertisement information to the LINE account.

(vehicle)

The vehicle 500 includes a movement control unit 511 and a display unit 512 ( FIG. 5 ).

The functions of the vehicle 500 are realized by the processor 501 executing a program to control each part.

When vehicle 500 receives movement information from server 100 , it drives based on the movement information.

The driving of the vehicle 500 may be automatic driving or manual driving.

For example, when the movement information includes a path or a region, the movement control unit 511 controls the driving device 507 to perform automatic driving so that the vehicle moves along the path or the region.

When the movement information includes a route and a region, the processor 501 causes the display unit 512 to display navigation information related to the route and the region.

Thereby, the driver can drive according to the navigation information displayed on the display unit 512 (manual driving).

In addition, when the movement information does not include a route or a region, the operator may determine the route or the region and move the vehicle 500.

(Wireless Device)

Wireless device 550 is mounted on vehicle 500 .

The wireless device 550 includes a transmitting unit 551 , a receiving unit 552 , and a sending unit 553 ( FIG. 5 ).

The functions of the wireless device 550 are realized by the processor 501 executing a program to control each unit.

In addition, other processors or the like may be used to control the vehicle 500 and the wireless device 550 .

The transmitting unit 551 moves along with the movement of the vehicle 500 and transmits beacon radio waves to the surroundings.

As a result, the user terminal 200 existing around the moving vehicle 500 (radio device 550 ) performs short-range wireless communication with the radio device 550 .

In addition, during the execution of short-range wireless communication, when the wireless device 550 is a WF device, it is necessary to set "Wi-Fi" to "On" (set to valid) in the "Settings" of the user terminal 200; when the wireless device 550 is a BT device, it is necessary to set "Bluetooth" to "On" (set to valid) in the "Settings" of the user terminal 200.

For example, when the movement information includes "route: National Highway Route ○", as shown in FIG6, vehicle 500 moves along National Highway Route ○ based on the positioning information and map information, and wireless device 550 moves with vehicle 500 while emitting beacon radio waves to the surroundings.

Furthermore, when the movement information includes "region: region A", as shown in FIG. 7 , the vehicle 500 moves (patrols) within region A based on the positioning information and the map information, and drives so that the receiving circle of the beacon radio wave covers region A without omission.

Specifically, with reference to map information of a specific area, as the receiving circle of the beacon radio wave moves along with the movement of the vehicle 500, the processor 501 is operated to select the best path in which the receiving circle can cover the entire specific area, and the display device 505 displays the selected path, or the driving device 507 drives automatically along the path.

In this way, the transmitting unit 551 moves in a specific area along with the movement of the vehicle 500, and transmits a beacon radio wave to the specific area.

The receiving unit 552 of the wireless device 550 receives confirmation information indicating that the user terminal 200 has detected the beacon wave from the user terminal 200 .

That is, the wireless device 550 receives the identification information from the user terminal 200 via short-range wireless communication with the user terminal 200 that is within the reception range of the beacon radio wave.

The transmission unit 553 of the wireless device 550 transmits the determination information received from the user terminal 200 to the server 100 .

(User Terminal)

The user terminal 200 includes a communication unit 211 and a display unit 212 ( FIG. 5 ).

The functions of the user terminal 200 are realized by the processor 201 executing a program to control each unit.

The communication unit 211 performs data communication with the wireless device 550 and the server 100 .

Specifically, in the short-range wireless communication with the wireless device 550, the beacon radio wave transmitted from the wireless device 550 is detected, and the identification information is transmitted to the wireless device 550 based on the detection of the beacon radio wave.

Furthermore, the communication unit 211 receives advertisement information distributed from the server 100 .

The display unit 212 displays the advertisement information received from the server 100 .

FIG. 8 is an example of advertisement information displayed on user terminal 200 located along National Highway Route ○.

FIG. 9 is an example of advertisement information displayed on the user terminal 200 in the area A. As shown in FIG.

As shown in these figures, as vehicle 500 moves, information specific to a specific route or region can be distributed to users in the specific route or region.

Thus, in the information distribution system 1 of the present invention, an information distribution system 1 comprises: a wireless device 550 mounted on a vehicle 500 (mobile body), a user terminal 200 and a server 100, the wireless device 550 comprises: a transmitting unit 551, which moves along with the movement of the vehicle 500 and transmits beacon radio waves (given radio waves) to the surroundings, and the server 100 comprises: a storage unit 115, which stores advertising information (given information); a determination unit 113, which determines the user terminal 200 that detects the beacon radio waves; and a distribution unit 114, which distributes the advertising information (given information) to the user terminal 200 determined by the determination unit 113.

In addition, in the information distribution device of the present invention, a server 100 distributes advertising information (given information) to a given user terminal 200 by cooperating with a wireless device 550. The wireless device 550 is mounted on a vehicle 500 (mobile body), moves along with the movement of the vehicle 500 (mobile body), and simultaneously transmits beacon radio waves (given radio waves) to the surroundings. The server 100 comprises: a storage unit 115 for storing advertising information (given information); a determination unit 113 for determining the user terminal 200 that detects the beacon radio waves; and a distribution unit 114 for distributing the advertising information (given information) to the user terminal 200 determined by the determination unit 113.

(Processing order)

The processing sequence of information distribution will be described with reference to FIG. 10 .

FIG. 10 is a first sequence diagram showing the processing sequence in the program and information distribution method of the present invention.

In addition, the advertisement information is stored in advance in the server 100 (storage unit 115), and the advertiser can select desired advertisement information therefrom.

As shown in FIG. 10 , first, the advertiser terminal 300 requests advertisement distribution according to an operation of the advertiser ( S101 ).

Thereby, the advertiser terminal 300 transmits the advertisement request information to the server 100 .

The advertisement entrustment information includes the advertisement information, path, region, and other advertisement methods desired by the entrusting party.

When receiving the advertisement request information from the advertiser terminal 300 , the server 100 transmits movement information based on the advertisement request information to the vehicle 500 ( S102 ).

For example, when the advertisement request information includes the advertisement information, the route, and the region, the movement information is made to include the route and the region.

Furthermore, when the advertisement request information includes first advertisement information created by an advertiser as advertisement information, the first advertisement information is stored in storage section 115 as distribution information.

On the other hand, when the advertisement request information includes the second advertisement information prepared by the operator as advertisement information, the advertisement information selected from the advertisement information DB 116 is selected as the distribution information.

When the vehicle 500 receives the movement information, it moves based on the movement information ( S103 ).

As vehicle 500 moves, wireless device 550 mounted on vehicle 500 also moves.

For example, when the movement information includes a route, the vehicle 500 and the wireless device 550 move along the route, and when the movement information includes a region, the vehicle 500 and the wireless device 550 move in the region.

The wireless device 550 transmits a beacon wave to the surroundings (S104).

That is, the wireless device 550 (transmitting unit 551) moves along with the movement of the vehicle 500 and transmits the beacon radio wave.

When the user terminal 200 detects the beacon radio wave ( S105 ), it transmits confirmation information to the wireless device 550 ( S106 ).

These processes are executed when the user terminal 200 enters the receiving range of the beacon radio wave due to the movement of the vehicle 500 (radio device 550).

When receiving the identification information from the user terminal 200 , the wireless device 550 transmits the identification information to the server 100 ( S107 ).

When receiving the identification information from the wireless device 550 , the server 100 identifies the user terminal 200 based on the identification information ( S108 ), and transmits (distributes) the advertisement information stored in the storage unit 115 to the user terminal 200 ( S109 ).

The user terminal 200 displays the advertisement information received from the server 100 ( S110 ).

When the distribution of the advertisement information is completed, the advertisement distribution company requests payment of the advertisement distribution fee.

Specifically, fee request information is sent to the advertiser terminal 300 .

When receiving the fee request information, the advertiser terminal 300 executes payment processing ( S112 ).

FIG. 11 is a second sequence diagram showing the processing sequence (steps) in the program and information distribution method of the present invention.

Comparing FIG. 10 with FIG. 11 , it can be seen that S201 to S205 in the second sequence are common to S101 to S105 in the first sequence.

However, in the second sequence, in S206 , the user terminal 200 directly transmits the determination information to the server 100 , which is different from the first sequence in which the user terminal 200 transmits the determination information to the server 100 via the wireless device 550 .

Therefore, in the second sequence, in the near-field wireless communication between the wireless device 550 and the user terminal 200 , the URI (Uniform Resource Identifier) which is the location information of the server 100 is transmitted from the wireless device 550 to the user terminal 200 .

As a result, the user terminal 200 can directly access the server 100 based on the location information and can pass the specific information to the server 100 .

For example, in the user terminal 200 , when a beacon wave is detected, a push notification is executed, and the push notification includes the URI of the server 100 . It is also possible to directly send specific information to the server 100 through the push operation.

S207 to S211 of the second sequence are common to S108 to S112 of the first sequence. The description of the common parts will be omitted.

Thus, in the program of the present invention, the computer is caused to execute the following steps, namely: a step of storing advertising information (given information); a step of causing a wireless device 550 mounted on a vehicle 500 (mobile body) to move along with the movement of the vehicle 500 and to transmit given radio waves (S103 to S104, S203 to S204); a step of determining a user terminal 200 that detects the radio waves (S108, S207); and a step of distributing the advertising information (given information) to the determined user terminal 200 (S109, S208).

In addition, in the information distribution method of the present invention, in the information distribution method for distributing information to a given user terminal 200, there are the following steps, namely: a step of storing advertising information (given information); a step of a wireless device 550 mounted on a vehicle 500 (mobile body) moving together with the movement of the vehicle 500 and emitting given radio waves (S103~S104, S203~S204); a step of determining the user terminal that detects the radio waves (S108, S207); and a step of distributing the advertising information (given information) to the determined user terminal 200 (S109, S208).

(Advertising information across multiple regions)

In the information distribution system 1, the vehicle 500 may be moved across multiple regions. In this case, while moving in the first region, advertising information specific to the first region is distributed, and when the moving region changes from the first region to the second region, the distributed advertising information can be changed to advertising information specific to the second region.

For example, as shown in FIG. 12 , when vehicle 500 is moved (circuited) in an area including area A and area B, it is desired that advertisement A related to area A be distributed during movement in area A, and advertisement B related to area B be distributed during movement in area B.

Therefore, in information distribution system 1 of the present embodiment, storage section 115 of server 100 associates and stores advertisement information for each region.

FIG. 13 is an example of the advertisement information DB 116 in which region A is associated with advertisement A (first information), and region B is associated with advertisement B (second information).

Furthermore, when advertisement A for region A and advertisement B for region B are sent from an advertiser, these are associated with each other and stored.

The transmitting unit of the wireless device 550 moves in area A (the first determined area) along with the movement of the vehicle 500, and transmits beacon radio waves to the area A (the first determined area). It moves in area B (the second determined area) along with the movement of the vehicle 500, and transmits beacon radio waves to the area B (the second determined area).

In addition, whether the vehicle 500 (wireless device 550 ) “moves in area A” or “moves in area B” can be determined based on the position information of the vehicle 500 located by the positioning device 506 .

For example, in the case of the rectangular region A shown in FIG. 12 , the position information (latitude/longitude) of the points corresponding to the four vertices is predetermined based on map information or the like.

Then, when the position information of the vehicle 500 is included in the four-corner area derived from the position information of the four vertices, it can be determined that the vehicle 500 (wireless device 550) is "moving in the area A".

The shape of the area is not limited to a quadrilateral, but may be any shape. When the positioned position information is included in the area specified by the position information indicating the boundary, it can be determined that the vehicle 500 (wireless device 550) is moving in the area.

The determination unit 113 of the server 100 determines that the user terminal 200 that detects the beacon waves transmitted from the wireless device 550 moving in the area A (the first determined area) is a user terminal 200 existing in the area A (the first determined area), and determines that the user terminal 200 that detects the beacon waves transmitted from the wireless device 550 moving in the area B (the second determined area) is a user terminal 200 existing in the area B (the second determined area).

In other words, when the server 100 receives confirmation information while the vehicle 500 is moving in area A, it determines that the user terminal 200 determined based on the confirmation information is present in area A. When the server 100 receives confirmation information while the vehicle 500 is moving in area B, it determines that the user terminal 200 determined based on the confirmation information is present in area B.

The distribution unit 114 of the server 100 distributes advertisement A (first information) to the user terminal 200 existing in the region A (first determined region) determined by the determination unit 113, and distributes advertisement B (second information) to the user terminal 200 existing in the region B (second determined region) determined by the determination unit 113.

For example, FIG. 9 is an example of advertisement information distributed to user terminals 200 existing in region A, and FIG. 14 is an example of advertisement information distributed to user terminals 200 existing in region B. As shown in FIG.

In other words, while vehicle 500 is moving in area A, the advertisement information shown in FIG. 9 is distributed, but when the moving area changes from area A to area B, the advertisement information shown in FIG. 14 is changed.

In this case, advertisement A is preferably information related to region A, and advertisement B is preferably information related to region B.

This allows the user to know information specific to the area where the user exists, thereby improving the advertising effect.

As described above, in the present invention, by mounting a beacon device on a mobile object, the receiving circle of the beacon radio wave moves, and information is distributed while capturing users existing nearby.

Thus, although conventionally the user has to move in order to fix the beacon device, it is possible to distribute the predetermined information even if the user does not move.

Furthermore, in the present invention, basically one beacon device is sufficient, so there is no need to install a plurality of beacon devices as in the prior art, and thus trouble and cost can be reduced.

Furthermore, in the present invention, advertisements can be widely and reliably distributed via popular smartphones, and users can easily browse advertisements.

As mentioned above, although the preferred embodiment of the present invention was described, the present invention is not limited to the above-mentioned embodiment, and it is a matter of course that various modifications can be made within the scope of the present invention.

For example, the configuration of the information distribution system 1 is not limited to the above-described embodiment, and another device may include a part or all of the configuration of one device.

In addition, the processing order in the information processing method and the program is not limited to the above-mentioned order, and a part of the order may be changed.

In the above embodiment, server 100 distributes advertisement information to user terminal 200 based on the received identification information transmitted from user terminal 200. However, there are problems in that the user may not want advertisement distribution or the identification information may include personal information.

To address such a problem, for example, confirmation information can be sent or advertising information can be distributed only when user terminal 200 has previously set settings to allow advertising distribution and use of personal information (for example, "turning on" notifications in a smartphone).

For example, when a setting indicating "accept push notification" is made, information distribution can be performed by directly accessing the location information (URI) of the server 100 included in the push notification.

According to the advertiser's wishes, the advertisement period and the number of distribution users can be included in the advertisement commission information and mobile information.

When the advertising period is included in the movement information, the vehicle 500 and the wireless device 550 may be driven according to the advertising period, and the server 100 may distribute the advertising information according to the advertising period.

When the number of distribution users is included in the mobile information, the vehicle 500 and the wireless device 550 can drive until the number of executions of short-range wireless communication reaches the number of distribution users, and the server 100 can distribute the advertising information until the number of receptions of the confirmed information and the number of distributions of the advertising information reach the number of distribution users.

In this case, the advertiser may pay the operator an advertisement distribution fee according to the advertisement period and the number of distribution users (metering system).

In addition to the measurement system, a quota system can also be adopted.

"Region" is a concept that includes "path".

Therefore, by transmitting the beacon wave while moving along the first path, the user terminal 200 that detects the beacon wave is identified, so that the first information can be distributed to the user terminal 200 that exists along the first path. By transmitting the beacon wave while moving along the second path, the user terminal 200 that detects the beacon wave is identified, so that the second information can be distributed to the user terminal 200 that exists along the second path.

Wireless device 550 can also be equipped with direction finding functionality.

For example, Bluetooth 5.1 has a function of providing an array antenna having multiple antennas on one of two parties performing short-range wireless communication and being able to identify the direction of arrival of radio waves based on phase information of the radio waves.

By utilizing the above-described functions, for example, the antenna of the wireless device 550 is set as an array antenna, and each phase information is measured, so that the arrival direction of the radio wave can be specified based on the phase information.

Therefore, for example, when moving along the path of the boundary between area A and area B, it is possible to determine whether to conduct short-range wireless communication with user terminal 200 in area A or with user terminal 200 in area B, and to reliably distribute advertising information specific to the area.

In this case, the wireless device 550 may transmit the phase information in addition to the identification information to the server 100 .

Furthermore, if the reception strength of the radio waves in the user terminal 200 is sent to the server 100 in addition to the determination information and phase information, the distance between the wireless device 550 and the user terminal 200 can be derived based on the reception strength, and the user terminal 200 can more accurately determine in which region it exists.

Furthermore, in the information distribution system 1 of the present embodiment, the wireless device 550 circulates in a specific area and distributes advertisements to the user terminals 200 that detect the beacon radio waves, but the present invention is not limited to this, and distribution omissions can be prevented by circling multiple times.

However, the advertising effect of distributing a plurality of identical advertisements to the user terminal 200 to which the advertisement is distributed once is weak.

Therefore, when the same identification information is received again, desired settings can be made, such as not distributing an advertisement, distributing a different advertisement, or sending the same advertisement again.

The present invention can be configured without including the advertiser terminal 300 .

For example, in the case where a carrier operating any operation distributes advertisements for its own operation, the advertiser terminal 300 is not required.

Furthermore, the distribution of advertisement information can be performed only after the wireless device 550 and the user terminal 200 have completed a process of associating and storing the mutual identification information (hereinafter referred to as pairing).

For example, when the user terminal 200 first enters the reception range of the beacon radio wave, the identification number (SSID, etc.) of the wireless device 550 is selectably displayed on the user terminal 200 (display device 205) and the user is allowed to select it.

The wireless device 550 and the user terminal 200 perform short-range wireless communication based on a selection operation by the user, and the identification information of the user terminal 200, namely, specific information, is replaced with the identification number of the wireless device 550 to associate and store these information (pairing).

When the wireless device 550 transmits the identification information to the server 100 via the short-range wireless communication with the user terminal 200 , the server 100 distributes the advertisement information to the user terminal 200 based on the received identification information.

In addition, the user terminal 200 may also send the confirmation information directly to the server 100 via short-range wireless communication with the wireless device 550 without going through the wireless device 550 .

When the user terminal 200 enters the receiving circle of the beacon radio wave again (after the second time), the wireless device 550 and the user terminal 200 can confirm that the pairing information (identification information of both parties) is stored. Therefore, in this case, without going through a selection operation, the wireless device 550 sends the confirmation information to the server 100, and the server 100 distributes the advertising information to the user terminal 200 based on the received confirmation information.

In other words, although the advertisement information cannot be distributed if the pairing operation is not performed the first time, the advertisement information can be distributed even if the pairing operation is not performed the second time or thereafter.

-Description of Reference Numerals-

1: Information distribution system, 100: Server, 101: Processor, 102: Memory, 103: Storage device, 104: Communication device, 111: Receiving unit, 112: Mobile information sending unit, 113: Determining unit, 114: Distribution unit, 115: Storage unit, 116: Advertising information DB, 200: User terminal, 201: Processor, 202: Memory, 203: Storage device, 204: Operating device, 205: Display device, 206 : Communication device, 211: Communication unit, 212: Display unit, 300: Advertiser terminal, 500: Vehicle, 501: Processor, 502: Memory, 503: Storage device, 504: Communication device, 505: Display device, 506: Positioning device, 507: Driving device, 511: Mobile control unit, 512: Display unit, 550: Wireless device, 551: Transmitting unit, 552: Receiving unit, 553: Sending unit, 900: Internet.

Claims (7)

1. An information distribution system including a wireless device mounted on a mobile body, a user terminal, and a server, characterized in that,

The wireless device is provided with: a transmitting unit that moves along with the movement of the moving body and simultaneously transmits a predetermined radio wave to the surroundings,

The server is provided with: a storage unit that stores given information; a determining unit that determines a user terminal that detected the electric wave; and a distribution unit that distributes the given information to the user terminal determined by the determination unit.

2. The information distribution system according to claim 1, wherein,

The wireless device is provided with: a receiving unit that receives, from the user terminal, determination information indicating that the user terminal detected the electric wave; and a transmitting unit that transmits the determination information received by the receiving unit to the server,

The server is provided with: a receiving unit that receives the determination information transmitted by the transmitting unit,

The determining unit determines a user terminal that detected the electric wave based on the determination information received by the receiving unit.

3. An information distribution system according to claim 1 or 2, characterized in that,

In the wireless device, the transmitting unit is capable of moving in a determined region along with movement of the mobile body while transmitting a given electric wave to the determined region,

In the server, the determining unit determines that the user terminal that detected the electric wave is a user terminal that exists in the determined area, and the distributing unit distributes the given information to the user terminal that exists in the determined area determined by the determining unit.

4. An information distribution system according to any one of claims 1 to 3, characterized in that,

In the wireless device, the transmitting means may be configured to transmit a predetermined radio wave to the 1 st specified area while moving in the 1 st specified area along with the movement of the moving body, to transmit a predetermined radio wave to the 2 nd specified area while moving in the 2 nd specified area along with the movement of the moving body,

In the server, the storage unit stores 1 st information and 2 nd information, the determination unit determines that a user terminal that detects an electric wave transmitted from the wireless device in the 1 st determined area movement is a user terminal existing in the 1 st determined area, determines that a user terminal that detects an electric wave transmitted from the wireless device in the 2 nd determined area movement is a user terminal existing in the 2 nd determined area, and the distribution unit distributes the 1 st information to the user terminal existing in the 1 st determined area determined by the determination unit, and distributes the 2 nd information to the user terminal existing in the 2 nd determined area determined by the determination unit.

5. An information distribution device for distributing information to a predetermined user terminal by cooperation with a wireless device mounted on a mobile body, moving in accordance with movement of the mobile body, and simultaneously transmitting a predetermined radio wave to the surroundings,

The information distribution device is characterized by comprising:

A storage unit that stores given information;

A determining unit that determines a user terminal that detected the electric wave; and

And a distribution unit that distributes the given information to the user terminal determined by the determination unit.

6. A program for causing a computer to execute the steps of:

a step of storing given information;

a step of transmitting a predetermined radio wave while a wireless device mounted on a mobile body moves together with the movement of the mobile body;

A step of determining a user terminal that detected the electric wave; and

And distributing the given information to the determined user terminal.

7. An information distribution method, distributes information to a given user terminal,

The information distribution method is characterized by comprising the following steps:

a step of storing given information;

a step of transmitting a predetermined radio wave while a wireless device mounted on a mobile body moves together with the movement of the mobile body;

A step of determining a user terminal that detected the electric wave; and

And distributing the given information to the determined user terminal.