CN116863860A - Intelligent energy-saving advertising machine - Google Patents
Intelligent energy-saving advertising machine Download PDFInfo
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- G—PHYSICS
- G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
- G09G—ARRANGEMENTS OR CIRCUITS FOR CONTROL OF INDICATING DEVICES USING STATIC MEANS TO PRESENT VARIABLE INFORMATION
- G09G3/00—Control arrangements or circuits, of interest only in connection with visual indicators other than cathode-ray tubes
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- G06V—IMAGE OR VIDEO RECOGNITION OR UNDERSTANDING
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Abstract
The invention relates to the technical field of data pushing, and particularly discloses an intelligent energy-saving advertising machine, which comprises a display end, a display end and a display end, wherein the display end is used for acquiring user information in real time according to an acquisition end, and determining regional characteristic images with probability according to the user information; determining advertisement content according to the regional feature portraits, receiving personnel distribution information acquired by an acquisition end in real time, and determining playing parameters of the advertisement content according to the personnel distribution information; receiving the environmental information acquired by the acquisition end in real time, and determining display parameters according to the environmental information and personnel distribution information; and receiving an adjusting instruction input by the management party, and correcting advertisement content and display parameters based on the adjusting instruction. According to the invention, the personnel position and personnel orientation information are acquired through the existing intelligent monitoring system, the exposure rate of the advertisement content is determined according to the personnel position and personnel orientation information, and the advertisement content is subjected to data screening according to the exposure rate, so that the data display quantity is reduced, and the energy saving effect is improved.
Description
Technical Field
The invention relates to the technical field of data pushing, in particular to an intelligent energy-saving advertising machine.
Background
The intelligent advertisement machine is a new generation intelligent device, a complete advertisement broadcasting control system is formed by terminal software control, network information transmission and multimedia terminal display, and advertisement propaganda is carried out by multimedia materials such as pictures, characters, videos, small plug-ins (weather, exchange rate and the like). The system is often arranged at places such as stations where the passenger flow is huge and the stay time is long.
The existing intelligent advertisement machine basically has an intelligent advertisement pushing function and an illumination adjusting function, wherein the illumination adjusting function is similar to a mobile phone brightness self-adjusting function, so that on one hand, a viewer can conveniently browse data, and on the other hand, an energy-saving effect is achieved; when the number of the intelligent advertising machines is large, the energy consumption is extremely large, the energy saving effect which is only achieved by the brightness adjusting function is extremely limited, and how to further optimize the energy consumption process of the intelligent advertising machines is the technical problem which is to be solved by the technical scheme of the invention.
Disclosure of Invention
The invention aims to provide an intelligent energy-saving advertising machine, which aims to solve the problems in the background technology.
In order to achieve the above purpose, the present invention provides the following technical solutions:
an intelligent energy-saving advertising machine, the advertising machine comprising:
the acquisition end is used for acquiring the in-out information and the personal information of the user in real time; wherein, a right acquisition step is set before the acquisition process; the personal information includes traffic information; acquiring an area image in real time, identifying the area image, and determining the position and the direction of a person; acquiring environmental information in real time; the environment information comprises illumination intensity and temperature information;
the display end is used for acquiring user information in real time according to the acquisition end and determining regional characteristic images containing probability according to the user information; the regional feature image is used for representing personnel features in a region; the user information is contained in the acquisition range of the acquisition authority of the management party; determining advertisement content according to the regional feature portraits, receiving personnel distribution information acquired by an acquisition end in real time, and determining playing parameters of the advertisement content according to the personnel distribution information; the personnel distribution information comprises personnel direction information; receiving the environmental information acquired by the acquisition end in real time, and determining display parameters according to the environmental information and personnel distribution information; and receiving an adjusting instruction input by the management party, and correcting advertisement content and display parameters based on the adjusting instruction.
As a further scheme of the invention: the acquisition end comprises:
the access control equipment is used for acquiring access information and personal information of a user in real time; wherein, a right acquisition step is set before the acquisition process; the personal information includes traffic information;
the camera is used for acquiring an area image in real time, identifying the area image and determining the position and the direction of a person;
the environment sensor is used for acquiring environment information in real time; the environmental information includes illumination intensity and temperature information.
As a further scheme of the invention: the display terminal comprises:
the feature extraction module is used for acquiring user information in real time according to the acquisition end and determining regional feature images containing probability according to the user information; the regional feature image is used for representing personnel features in a region; the user information is contained in the acquisition range of the acquisition authority of the management party;
the content adjusting module is used for determining advertisement content according to the regional feature portraits, receiving the personnel distribution information acquired by the acquisition end in real time, and determining the playing parameters of the advertisement content according to the personnel distribution information; the personnel distribution information comprises personnel direction information;
the display adjusting module is used for receiving the environmental information acquired by the acquisition end in real time and determining display parameters according to the environmental information and the personnel distribution information;
and the interaction adjusting module is used for receiving an adjusting instruction input by the management party and correcting advertisement content and display parameters based on the adjusting instruction.
As a further scheme of the invention: the feature extraction module includes:
the map creation unit is used for obtaining the station port information of the recorded station port and creating a station map containing station port points;
the personnel judging unit is used for acquiring the user information in real time and acquiring personnel in the station according to the in-out information in the user information;
the personnel classifying unit is used for acquiring the passing information of personnel in the station, classifying the personnel in the station according to the passing information, and updating the station map containing the station point positions according to the classifying result; wherein, one class of personnel in the station corresponds to one class of station port points;
a personnel portrait construction unit for acquiring personal information of personnel in the station and constructing a personnel portrait according to the personal information; the personnel portrait is used for representing preference information of personnel;
and the portrait synthesis unit is used for calculating an average portrait according to personnel portraits of the same class of personnel and taking the average portrait as a regional characteristic portrait of the corresponding station point.
As a further scheme of the invention: the content adjustment module includes:
the advertisement content output unit is used for inputting the regional characteristic portrait into a preset content selection model and outputting advertisement content;
and the parameter adjusting unit is used for receiving the personnel distribution information acquired by the acquisition end in real time and adjusting the playing parameters of the advertisement content according to the personnel distribution information.
As a further scheme of the invention: the parameter adjustment unit includes:
the personnel point determining subunit is used for receiving the personnel position and the personnel direction acquired by the acquisition end in real time and determining personnel points in the station map; the personnel points contain features for representing directions;
the exposure rate calculating subunit is used for acquiring the position of the display end and calculating the exposure rate of the advertisement content according to the personnel point and the position of the display end;
a target frame extraction subunit, configured to determine a data extraction parameter of the advertisement content according to the exposure rate, and extract a target frame in the advertisement content based on the data extraction parameter;
and the fitting subunit is used for fitting the target frames according to the time sequence to obtain the advertisement content to be displayed.
As a further scheme of the invention: the determining the data extraction parameters of the advertisement content according to the exposure rate, and extracting the content of the target frame in the advertisement content based on the data extraction parameters comprises the following steps:
reading node frequency corresponding to the exposure rate according to a preset numerical table;
dividing advertisement content into data frames, calculating the total number of the data frames, and determining the number of target frames according to the total number of the data frames and the node frequency;
comparing adjacent data frames, and calculating similarity;
comparing the similarity with a preset similarity threshold, and selecting a corresponding adjacent data frame as a target frame when the similarity is smaller than the preset similarity threshold;
and counting the total number of the target frames in real time, and adjusting a similarity threshold until the difference value between the total number of the target frames and the number of the target frames is smaller than a preset range.
As a further scheme of the invention: the content for calculating the similarity by comparing adjacent data frames comprises the following steps:
calculating the average value of the data frame, and inquiring the data point corresponding to the average value in the data frame;
calculating a fitting numerical value by taking a data point as a center according to a preset two-dimensional Gaussian function;
counting fitting values corresponding to the data points to obtain a fitting matrix;
comparing fitting matrixes of the two data frames to obtain similarity;
wherein the two-dimensional gaussian function is:
；
in the method, in the process of the invention,parameters preset for a management party; x is the abscissa of any point with the data point as the origin, and y is the ordinate of any point with the data point as the origin; />And accumulating the corresponding values of all the points to obtain the fitting value for the corresponding values of the points (x, y).
As a further scheme of the invention: the display adjustment module includes:
the time marking unit is used for reading the exposure rate of the advertisement content, and marking the current time as the adjusting time when the exposure rate is smaller than a preset exposure threshold value;
the amplitude determining unit is used for receiving the environmental information acquired by the acquisition end in real time and determining the adjusting amplitude according to the illumination intensity in the environmental information;
the filter determining unit is used for reading and applying a preset adjusting filter according to the temperature information in the environment information;
and the instruction generation unit is used for generating an adjusting instruction according to the adjusting amplitude and the adjusting filter at the adjusting moment.
As a further scheme of the invention: the display adjustment module includes:
the client list receiving unit is used for receiving the target client list input by the staff;
a matching unit, configured to match target personnel points based on the target client table;
and the target adjusting unit is used for determining display parameters according to the environment information and the personnel distribution information when the target personnel points point to the position of the display end.
Compared with the prior art, the invention has the beneficial effects that: according to the invention, the personnel position and personnel orientation information are acquired through the existing intelligent monitoring system, the exposure rate of the advertisement content is determined according to the personnel position and personnel orientation information, and the advertisement content is subjected to data screening according to the exposure rate, so that the data display quantity is reduced, and the energy saving effect is improved.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the following description will briefly introduce the drawings that are needed in the embodiments or the description of the prior art, and it is obvious that the drawings in the following description are only some embodiments of the present invention.
FIG. 1 is a block diagram of the constituent structure of an intelligent energy-saving advertising machine.
Fig. 2 is a block diagram of the composition and structure of the feature extraction module in the intelligent energy-saving advertising machine.
Fig. 3 is a block diagram of the composition and structure of the content adjusting module in the intelligent energy-saving advertising machine.
Fig. 4 is a block diagram of the structure of the display adjusting module in the intelligent energy-saving advertising machine.
Detailed Description
In order to make the technical problems, technical schemes and beneficial effects to be solved more clear, the invention is further described in detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are for purposes of illustration only and are not intended to limit the scope of the invention.
Fig. 1 is a block diagram of a composition structure of an intelligent energy-saving advertisement machine, in an embodiment of the present invention, an intelligent energy-saving advertisement machine includes:
the acquisition end 20 is used for acquiring the in-out information and the personal information of the user in real time; wherein, a right acquisition step is set before the acquisition process; the personal information includes traffic information; acquiring an area image in real time, identifying the area image, and determining the position and the direction of a person; acquiring environmental information in real time; the environment information comprises illumination intensity and temperature information;
the display end 10 is used for acquiring user information in real time according to the acquisition end and determining regional characteristic images containing probability according to the user information; the regional feature image is used for representing personnel features in a region; the user information is contained in the acquisition range of the acquisition authority of the management party; determining advertisement content according to the regional feature portraits, receiving personnel distribution information acquired by an acquisition end in real time, and determining playing parameters of the advertisement content according to the personnel distribution information; the personnel distribution information comprises personnel direction information; receiving the environmental information acquired by the acquisition end in real time, and determining display parameters according to the environmental information and personnel distribution information; and receiving an adjusting instruction input by the management party, and correcting advertisement content and display parameters based on the adjusting instruction.
The advertisement machine provided by the technical scheme of the invention is a whole set of system which is actually built in a station, is connected with the existing access control system, monitoring system and passenger flow system, and transmits data through a network so as to play advertisement content with extremely high fit with personnel in the station.
In the technical scheme of the invention, the data acquisition part is uniformly generalized to the acquisition end and is mainly used for acquiring user information, area information and environment information; the data processing part is uniformly summarized in a display end, the display end is a data processor with a display function, the advertisement content is determined according to the user information acquired by the acquisition end, the data extraction is carried out on the advertisement content according to the area information, the data quantity of the advertisement content is reduced, the data transmission pressure is reduced, and the energy-saving effect is achieved; on the basis, parameters such as brightness and the like in the display process are adjusted in real time according to the environmental information, so that the energy-saving efficiency is further improved.
In addition, the technical scheme of the invention also provides a data interaction port in the display end, and staff can actively adjust the whole display flow through the data interaction port, wherein the actively adjusted content comprises advertisement content and display parameters thereof; in general, actively regulated content is prioritized higher.
Further, the display terminal 10 includes:
the feature extraction module 11 is used for acquiring user information in real time according to the acquisition end 10, and determining regional feature images with probability according to the user information; the regional feature image is used for representing personnel features in a region; the user information is contained in the acquisition range of the acquisition authority of the management party;
one of the functions of the display end 10 is to determine the advertisement content to be pushed according to the user information acquired by the acquisition end 10, the process can be used for referring to the existing pushing technology, a user portrait (used for reflecting the characteristics of a user) is established according to the user information, then the average portraits of all people nearby each display are determined based on the user portrait, which is called as a regional characteristic portraits, and finally the regional characteristic portraits are used as indexes to inquire the corresponding content to be pushed; the user portrait creation process adopts the existing analysis process, but the user portrait creation process needs to take user information as a base, and the process of acquiring the user information involves a privacy acquisition link, so that a manager needs to acquire the authority given by the user first, and then the subsequent processing process can be performed.
In addition, during the data processing process, the user has the right to release the granted right at any time, and when the user releases the granted right, the user portrait of the user is not built.
The content adjusting module 12 is used for determining advertisement content according to the regional feature images, receiving the personnel distribution information acquired by the acquisition end in real time, and determining the playing parameters of the advertisement content according to the personnel distribution information; the personnel distribution information comprises personnel direction information;
besides, the data processing end can also perform data rejection on the advertisement content according to the personnel distribution information acquired by the acquisition end, so that the advertisement content is a selective display process without being displayed completely in colloquial, and the advertisement content has the advantages that the data transmission quantity can be adjusted along with the change of the personnel quantity, and the energy-saving effect is achieved.
Specifically, the adjustment process needs to be determined by whether a person can observe the display, and the more people can observe the display, the more advertisement content is enriched.
The display adjusting module 13 is used for receiving the environmental information acquired by the acquisition end in real time and determining display parameters according to the environmental information and the personnel distribution information;
in the process of selectively displaying the advertisement content, the display end 20 can also adjust display parameters, especially brightness, according to the environmental information acquired by the acquisition end 10, so as to improve the energy-saving effect.
The interaction adjusting module 14 is used for receiving an adjusting instruction input by a management party and correcting advertisement content and display parameters based on the adjusting instruction;
the interaction adjustment module 14 has a very simple function, and is aimed at providing an interaction port, so that the manager can actively adjust advertisement content and display parameters.
Specifically, the collecting end 20 includes:
an access control device 21 for acquiring access information and personal information of a user in real time; wherein, a right acquisition step is set before the acquisition process; the personal information includes traffic information;
the access control device 21 can be arranged at security inspection equipment of a station and is used for acquiring access information of a user; personal information includes the origin and arrival of the user; it should be noted that the access control device can also be arranged at the get-off position, and a display can be installed at the get-off position for playing advertisements, at this time, the access control device is generally a camera, and the passive detection of how many people get off the car is performed.
The camera 22 is used for acquiring an area image in real time, identifying the area image and determining the position and the direction of a person;
the camera 22 is a camera of the existing monitoring system, can acquire an area image through the camera, recognizes the area image, and can determine the position and the orientation information of personnel; the identification process adopts the existing identification algorithm, the existing face technology is enough and perfect, and only the orientation of people is identified, so that the method is very simple.
An environment sensor 23 for acquiring environment information in real time; the environment information comprises illumination intensity and temperature information;
the environment sensor 23 may be a conventional sensor for acquiring illumination intensity and temperature information; it should be noted that the installation points of the sensor need to be as dense as possible, because the station space is larger and the environmental information of different areas is different.
Fig. 2 is a block diagram of the composition and structure of a feature extraction module in the intelligent energy-saving advertising machine, and the feature extraction module 11 includes:
a map creation unit 111 for acquiring the station gate information of the record and creating a station map containing station gate points;
a personnel judging unit 112, configured to acquire user information in real time, and acquire personnel in the station according to the in-out information in the user information;
a person classification unit 113, configured to obtain traffic information of persons in the station, classify the persons in the station according to the traffic information, and update a station map including station points according to classification results; wherein, one class of personnel in the station corresponds to one class of station port points;
a person figure construction unit 114 for acquiring personal information of a person in the station and constructing a person figure based on the personal information; the personnel portrait is used for representing preference information of personnel;
an image integrating unit 115 for calculating an average image from the person images of the same class personnel as a region feature image corresponding to the site.
The above-described description specifically defines the workflow of the feature extraction module 11, and first, a station (ticket gate) is preset in most stations, and a station map including station points can be created from the building data of the stations.
Then, the access information in the user information acquired by the acquisition end 10 is acquired, so that the number of people in the station, called as people in the station, can be calculated in real time, the people in the station are classified according to the station opening, and the station map is updated; the classification process needs to consider the traffic information in the user information, and each terminal station corresponds to a different station port.
And finally, counting personnel images of the same class of personnel, and determining an average image, namely taking the average image as the regional characteristic image corresponding to different stations and openings.
The generation process of the personnel portrait is only needed by means of the existing personnel preference analysis model, the input of the personnel preference analysis model is not limited, and the personnel preference analysis model generally comprises age and gender (the permission of a station is enough to acquire the data); if the station has higher authority, the occupation and even App browsing data of the user can be obtained, so that more accurate personnel portraits are established.
Fig. 3 is a block diagram of the composition and structure of a content adjustment module in the intelligent energy-saving advertising machine, the content adjustment module 12 includes:
an advertisement content output unit 121 for inputting the regional feature images into a preset content selection model and outputting advertisement content;
the parameter adjusting unit 122 is configured to receive the personnel distribution information acquired by the acquisition end in real time, and adjust the playing parameter of the advertisement content according to the personnel distribution information.
The purpose of the content adjustment module 12 is to determine the playing parameters of the advertisement content according to the personnel distribution information, and colloquially, extract part of important information from the original advertisement content according to the personnel distribution information for display, which is called as the playing parameters.
As a preferred embodiment of the present invention, the parameter adjusting unit 122 includes:
the personnel point determining subunit is used for receiving the personnel position and the personnel direction acquired by the acquisition end in real time and determining personnel points in the station map; the personnel points contain features for representing directions;
the exposure rate calculating subunit is used for acquiring the position of the display end and calculating the exposure rate of the advertisement content according to the personnel point and the position of the display end;
a target frame extraction subunit, configured to determine a data extraction parameter of the advertisement content according to the exposure rate, and extract a target frame in the advertisement content based on the data extraction parameter;
and the fitting subunit is used for fitting the target frames according to the time sequence to obtain the advertisement content to be displayed.
The principle of the parameter adjustment process is that according to the personnel position and the personnel direction acquired by the acquisition end, personnel points can be marked in the generated station map, and the personnel points can be represented by circles with pointed ends; the position of the display end, namely the position of the display, is marked in the station map, the number of people observing the display end can be calculated according to the positions of the personnel points and the display end, and the display end is represented by the value of the exposure rate. Data extraction parameters of the advertising content are determined from the exposure, the data extraction parameters being used to characterize extraction rules for extracting content from the advertising content.
And extracting a subset of the advertisement content based on the data extraction parameters to obtain the advertisement content to be displayed.
Further, the determining the data extraction parameter of the advertisement content according to the exposure rate, and extracting the content of the target frame in the advertisement content based on the data extraction parameter includes:
reading node frequency corresponding to the exposure rate according to a preset numerical table;
in one example of the present invention, the data extraction parameter is defined as the node frequency.
Dividing advertisement content into data frames, calculating the total number of the data frames, and determining the number of target frames according to the total number of the data frames and the node frequency;
the number of target frames to be extracted may be determined based on the advertisement content and the node frequency determined in the above.
Comparing adjacent data frames, and calculating similarity;
comparing the similarity with a preset similarity threshold, and selecting a corresponding adjacent data frame as a target frame when the similarity is smaller than the preset similarity threshold;
the similarity of adjacent data frames can be calculated by comparing the adjacent data frames, when the similarity is higher, only one data frame is reserved, when the similarity is lower, two data frames are reserved, and based on the logic, a large amount of almost repeated content in advertisement content can be removed.
Counting the total number of target frames in real time, and adjusting a similarity threshold until the difference value between the total number of target frames and the number of target frames is smaller than a preset range;
as to what degree of similarity is reached, the degree of similarity is higher, and the degree of similarity needs to be regulated by a dynamically changing numerical value-similarity threshold value, the higher the similarity threshold value is, the higher the difficulty of judging that two data are similar is, and the more data frames are reserved; and when the number of the reserved data frames reaches the determined number of the target frames to be extracted, determining a similarity threshold and the target frames.
It should be noted that, regarding the data frame, it is typically an image frame, and some display terminals having speakers, the data frame is a union of an audio frame and an image frame.
As a preferred embodiment of the present invention, the comparing adjacent data frames, and calculating the similarity includes:
calculating the average value of the data frame, and inquiring the data point corresponding to the average value in the data frame;
calculating a fitting numerical value by taking a data point as a center according to a preset two-dimensional Gaussian function;
counting fitting values corresponding to the data points to obtain a fitting matrix;
comparing fitting matrixes of the two data frames to obtain similarity;
wherein the two-dimensional gaussian function is:
；
in the method, in the process of the invention,parameters preset for a management party; x is the abscissa of any point with the data point as the origin, and y is the ordinate of any point with the data point as the origin; />And accumulating the corresponding values of all the points to obtain the fitting value for the corresponding values of the points (x, y).
The above provides a specific similarity determination process that reduces the specific gravity of the comparison process of two data frames, but places the center of gravity in the feature extraction process of the data frames, specifically as follows:
calculating a mean value, and inquiring a data point corresponding to the mean value in a data frame; if the data frame is an image, the data points are pixel points; then, taking the data point as a center, calculating the comprehensive data of other data points in the whole image at the data point through a Gaussian function, thereby obtaining a numerical value capable of reflecting the integral characteristic; one data point corresponds to one numerical value, and numerical values corresponding to a plurality of data points can establish a matrix according to the positions of the data points, which is called a fitting matrix.
And comparing fitting matrixes corresponding to the two data frames (adopting a matrix operation rule) to obtain the similarity.
In the process, the comparison process is only a simple matrix operation process, the similarity is very simple, and the similarity (non-adjacent data frames) of the data frames at different moments can be compared quickly, so that an interface is provided for the subsequent secondary development process.
Fig. 4 is a block diagram of the structure of a display adjustment module in the intelligent energy-saving advertising machine, and the display adjustment module 13 includes:
a time marking unit 131, configured to read an exposure rate of the advertisement content, and mark a current time as an adjustment time when the exposure rate is less than a preset exposure threshold;
the amplitude determining unit 132 is configured to receive the environmental information acquired by the acquisition end in real time, and determine an adjustment amplitude according to the illumination intensity in the environmental information;
a filter determining unit 133 for reading and applying a preset adjustment filter according to temperature information in the environmental information;
the instruction generation unit 134 is configured to generate an adjustment instruction according to the adjustment amplitude and the adjustment filter at the adjustment timing.
In an example of the technical scheme of the invention, the display adjustment process is limited, and the adjustable time is selected based on the generated exposure rate in the above; the meaning that the exposure rate is smaller than the preset exposure threshold value is that no excessive people notice the advertisement content, and the advantage of doing so is that the display end is continuously adjusted and changed when the people in the station watch the advertisement content, so that the watching experience is not influenced; only at the time of adjustment, the brightness of the display end can be adjusted according to the illumination intensity.
Furthermore, some filter layers can be added in the display end according to the temperature information, so that the look and feel of a user can be improved to a certain extent, for example, a warm tone filter is added in winter.
As a preferred embodiment of the present invention, the display adjustment module 13 includes:
the client list receiving unit is used for receiving the target client list input by the staff;
a matching unit, configured to match target personnel points based on the target client table;
and the target adjusting unit is used for determining display parameters according to the environment information and the personnel distribution information when the target personnel points point to the position of the display end.
In one example of the technical scheme of the invention, a staff inputs a target client list, wherein the target client list is a client which is easier to influence or a client which is easier to influence by the current advertisement content, and the clients are acquired by a management party through other modes, such as rewards, questions, answers and the like; when the target client table is obtained, when the target client sees the display end (when the target personnel point points to the position of the display end), the display parameters are adjusted, so that the target client has a perceived importance, and the receiving probability of advertisement content is further improved.
The foregoing description of the preferred embodiments of the invention is not intended to be limiting, but rather is intended to cover all modifications, equivalents, and alternatives falling within the spirit and principles of the invention.
Claims (10)
1. An intelligent energy-saving advertising machine, characterized in that the advertising machine comprises:
the acquisition end is used for acquiring the in-out information and the personal information of the user in real time; wherein, a right acquisition step is set before the acquisition process; the personal information includes traffic information; acquiring an area image in real time, identifying the area image, and determining the position and the direction of a person; acquiring environmental information in real time; the environment information comprises illumination intensity and temperature information;
the display end is used for acquiring user information in real time according to the acquisition end and determining regional characteristic images containing probability according to the user information; the regional feature image is used for representing personnel features in a region; the user information is contained in the acquisition range of the acquisition authority of the management party; determining advertisement content according to the regional feature portraits, receiving personnel distribution information acquired by an acquisition end in real time, and determining playing parameters of the advertisement content according to the personnel distribution information; the personnel distribution information comprises personnel direction information; receiving the environmental information acquired by the acquisition end in real time, and determining display parameters according to the environmental information and personnel distribution information; and receiving an adjusting instruction input by the management party, and correcting advertisement content and display parameters based on the adjusting instruction.
2. The intelligent energy-saving advertising machine of claim 1, wherein the collection terminal comprises:
the access control equipment is used for acquiring access information and personal information of a user in real time; wherein, a right acquisition step is set before the acquisition process; the personal information includes traffic information;
the camera is used for acquiring an area image in real time, identifying the area image and determining the position and the direction of a person;
the environment sensor is used for acquiring environment information in real time; the environmental information includes illumination intensity and temperature information.
3. The intelligent energy-saving advertising machine of claim 2, wherein the display terminal comprises:
the feature extraction module is used for acquiring user information in real time according to the acquisition end and determining regional feature images containing probability according to the user information; the regional feature image is used for representing personnel features in a region; the user information is contained in the acquisition range of the acquisition authority of the management party;
the content adjusting module is used for determining advertisement content according to the regional feature portraits, receiving the personnel distribution information acquired by the acquisition end in real time, and determining the playing parameters of the advertisement content according to the personnel distribution information; the personnel distribution information comprises personnel direction information;
the display adjusting module is used for receiving the environmental information acquired by the acquisition end in real time and determining display parameters according to the environmental information and the personnel distribution information;
and the interaction adjusting module is used for receiving an adjusting instruction input by the management party and correcting advertisement content and display parameters based on the adjusting instruction.
4. The intelligent energy-saving advertising machine of claim 3, wherein the feature extraction module comprises:
the map creation unit is used for obtaining the station port information of the recorded station port and creating a station map containing station port points;
the personnel judging unit is used for acquiring the user information in real time and acquiring personnel in the station according to the in-out information in the user information;
the personnel classifying unit is used for acquiring the passing information of personnel in the station, classifying the personnel in the station according to the passing information, and updating the station map containing the station point positions according to the classifying result; wherein, one class of personnel in the station corresponds to one class of station port points;
a personnel portrait construction unit for acquiring personal information of personnel in the station and constructing a personnel portrait according to the personal information; the personnel portrait is used for representing preference information of personnel;
and the portrait synthesis unit is used for calculating an average portrait according to personnel portraits of the same class of personnel and taking the average portrait as a regional characteristic portrait of the corresponding station point.
5. The intelligent energy-saving advertising machine of claim 4, wherein the content adjustment module comprises:
the advertisement content output unit is used for inputting the regional characteristic portrait into a preset content selection model and outputting advertisement content;
and the parameter adjusting unit is used for receiving the personnel distribution information acquired by the acquisition end in real time and adjusting the playing parameters of the advertisement content according to the personnel distribution information.
6. The intelligent energy-saving advertising machine of claim 5, wherein the parameter adjustment unit comprises:
the personnel point determining subunit is used for receiving the personnel position and the personnel direction acquired by the acquisition end in real time and determining personnel points in the station map; the personnel points contain features for representing directions;
the exposure rate calculating subunit is used for acquiring the position of the display end and calculating the exposure rate of the advertisement content according to the personnel point and the position of the display end;
a target frame extraction subunit, configured to determine a data extraction parameter of the advertisement content according to the exposure rate, and extract a target frame in the advertisement content based on the data extraction parameter;
and the fitting subunit is used for fitting the target frames according to the time sequence to obtain the advertisement content to be displayed.
7. The intelligent energy-saving advertising machine according to claim 6, wherein the determining the data extraction parameters of the advertising content according to the exposure rate, extracting the content of the target frame in the advertising content based on the data extraction parameters comprises:
reading node frequency corresponding to the exposure rate according to a preset numerical table;
dividing advertisement content into data frames, calculating the total number of the data frames, and determining the number of target frames according to the total number of the data frames and the node frequency;
comparing adjacent data frames, and calculating similarity;
comparing the similarity with a preset similarity threshold, and selecting a corresponding adjacent data frame as a target frame when the similarity is smaller than the preset similarity threshold;
and counting the total number of the target frames in real time, and adjusting a similarity threshold until the difference value between the total number of the target frames and the number of the target frames is smaller than a preset range.
8. The intelligent energy-saving advertising machine of claim 7, wherein the comparing adjacent data frames, calculating the content of the similarity comprises:
calculating the average value of the data frame, and inquiring the data point corresponding to the average value in the data frame;
calculating a fitting numerical value by taking a data point as a center according to a preset two-dimensional Gaussian function;
counting fitting values corresponding to the data points to obtain a fitting matrix;
comparing fitting matrixes of the two data frames to obtain similarity;
wherein the two-dimensional gaussian function is:
；
in the method, in the process of the invention,parameters preset for a management party; x is the abscissa of any point with the data point as the origin, and y is the ordinate of any point with the data point as the origin; />And accumulating the corresponding values of all the points to obtain the fitting value for the corresponding values of the points (x, y).
9. The intelligent energy-saving advertising machine of claim 6, wherein the display adjustment module comprises:
the time marking unit is used for reading the exposure rate of the advertisement content, and marking the current time as the adjusting time when the exposure rate is smaller than a preset exposure threshold value;
the amplitude determining unit is used for receiving the environmental information acquired by the acquisition end in real time and determining the adjusting amplitude according to the illumination intensity in the environmental information;
the filter determining unit is used for reading and applying a preset adjusting filter according to the temperature information in the environment information;
and the instruction generation unit is used for generating an adjusting instruction according to the adjusting amplitude and the adjusting filter at the adjusting moment.
10. The intelligent energy-saving advertising machine of claim 9, wherein the display adjustment module comprises:
the client list receiving unit is used for receiving the target client list input by the staff;
a matching unit, configured to match target personnel points based on the target client table;
and the target adjusting unit is used for determining display parameters according to the environment information and the personnel distribution information when the target personnel points point to the position of the display end.
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