CN116777504A - Product purchase evaluation system based on consumption research analysis - Google Patents
Product purchase evaluation system based on consumption research analysis Download PDFInfo
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- CN116777504A CN116777504A CN202311070371.2A CN202311070371A CN116777504A CN 116777504 A CN116777504 A CN 116777504A CN 202311070371 A CN202311070371 A CN 202311070371A CN 116777504 A CN116777504 A CN 116777504A
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Abstract
The invention relates to the technical field of consumption assessment. The invention relates to a product purchase evaluation system based on consumption research analysis. The system comprises a consumer information positioning system, a consumer information positioning evaluation module and an evaluation comparison system; the consumer information positioning system collects historical consumption information and browsing records of consumers in the shopping platform. According to the invention, the transaction information and the browsing records of the consumption are all stored in the cloud database, so that the information can be quickly called, the consumption attribute of the consumer is positioned according to the transaction information and the browsing records of the consumer, and then the commodity possibly purchased by the consumer is evaluated and predicted, so that a shopping platform is convenient for recommending the commodity to the consumer, the commodity yield is improved, whether the evaluation result is accurate or not is judged according to the actual consumption condition of the consumer, the positioning of the consumption attribute of the consumer is modified according to the judgment result, and the evaluation accuracy of the consumption tendency of the consumer in the later period is improved.
Description
Technical Field
The invention relates to the technical field of consumption evaluation, in particular to a product purchase evaluation system based on consumption research analysis.
Background
Consumer positioning refers to positioning potential consumer groups of products, positioning of consumption objects is also multi-aspect, and more common is from the age, children, young and old; in terms of gender, there are men, women and the like, consumers are positioned according to the attributes, and commodity recommendation is performed on the consumers on a shopping platform according to the positioning of the consumers, so that commodity yield of the consumers can be effectively improved, but the positioning mode often has the condition that recommended commodities and consumers have different consumption trends, so that commodity yield is reduced, and therefore, a product purchase evaluation system based on consumption research analysis is proposed.
Disclosure of Invention
The invention aims to provide a product purchase evaluation system based on consumption research analysis so as to solve the problems in the background technology.
In order to achieve the above object, a product purchase evaluation system based on consumption research analysis is provided, which comprises a consumer information positioning system, a consumption information positioning evaluation module and an evaluation comparison system;
the consumer information positioning system collects historical consumption information and browsing records of consumers in the shopping platform, positions the consumption attributes of the consumers according to the historical consumption information and browsing records recorded by the platform, the consumption information positioning evaluation module evaluates the consumption tendency of the consumers according to the positioning results of the consumer consumption attributes by the consumer information positioning system, the evaluation comparison system collects actual consumption conditions of the consumers, compares the actual consumption conditions with the evaluation results, and transmits the comparison results to the consumer information positioning system to modify the consumption positioning of the consumers.
As a further improvement of the technical scheme, the consumer information positioning system comprises a consumer information acquisition module and a consumer information positioning module;
the consumer information acquisition module is used for acquiring historical consumption information and browsing records of consumers in the shopping platform and transmitting the acquired information to the consumer information positioning module.
And the consumer information positioning module is used for positioning the consumer consumption attribute according to the historical consumer consumption information and the browsing record of the consumer.
As a further improvement of the technical scheme, the consumer information positioning module comprises a consumer basic information judging unit and a consumer preference judging unit;
the consumer basic information judging unit judges basic information of a consumer according to the consumer historical consumption information and the browsing record acquired by the consumer information acquisition module, and the consumer preference judging unit judges purchasing preference of the consumer according to the consumer historical consumption information and the browsing record acquired by the consumer information acquisition module.
As a further improvement of the technical scheme, after the consumer information acquisition module transmits the historical consumption information of the consumer to the consumer information positioning module, the consumer basic information judgment unit analyzes the consumption capacity and the change condition of the consumption capacity of the consumer according to the historical consumption information of the consumer, and transmits the analysis result to the consumption information positioning evaluation module.
As a further improvement of the technical scheme, after the consumer information acquisition module transmits the historical consumption information and the browsing records of the consumer to the consumer information positioning module, the consumer preference judging unit judges the purchase preference of the consumer according to the historical consumption information and the browsing records of the consumer and transmits the judging result to the consumer information positioning evaluation module.
As a further improvement of the technical scheme, the consumption information positioning evaluation module evaluates the consumption tendency of the consumer according to the information of the consumer basic information judgment unit and the consumer preference judgment unit, and predicts the future consumption situation of the consumer according to the consumer browsing record.
As a further improvement of the technical scheme, the evaluation and comparison system comprises an actual transaction condition acquisition unit and a transaction condition comparison module;
the actual transaction condition acquisition unit acquires the transaction information of the consumer in real time through the consumer information acquisition module and transmits the acquired information to the transaction condition comparison module, and the transaction condition comparison module compares the information acquired by the actual transaction condition acquisition unit with the evaluation result of the consumption information positioning evaluation module and transmits the comparison result to the consumer information positioning system so as to modify the positioning of consumer consumption attributes.
As a further improvement of the technical scheme, the consumer information acquisition module records the consumer information of the consumer in real time, and the actual transaction condition acquisition unit transmits the information estimated and predicted by the consumer information positioning estimation module to the transaction condition comparison module.
As a further improvement of the technical scheme, the transaction condition comparison module compares the evaluation result of the consumption information positioning evaluation module with the actual consumer consumption information acquired by the actual transaction condition acquisition unit, and adjusts the consumer information positioning system according to the comparison result.
Compared with the prior art, the invention has the beneficial effects that:
in the product purchase evaluation system based on the consumption research analysis, the transaction information and the browsing records of the consumption are all stored in the cloud database, so that the information can be quickly called, the consumption attribute of the consumer is positioned according to the transaction information and the browsing records of the consumer, then the commodity possibly purchased by the consumer is evaluated and predicted, the commodity is conveniently recommended by a shopping platform for the consumer, the commodity success rate is improved, whether the evaluation result is accurate or not is judged according to the actual consumption condition of the consumer, the positioning of the consumption attribute of the consumer is modified according to the judgment result, and the evaluation accuracy of the consumption tendency of the consumer in the later period is improved.
Drawings
Fig. 1 is an overall flow diagram of the present invention.
The meaning of each reference sign in the figure is:
1. a consumer information acquisition module;
2. a consumer basic information judgment unit;
3. a consumer preference judgment unit;
4. the consumption information positioning and evaluating module;
5. an actual transaction condition acquisition unit;
6. and a transaction condition comparison module.
Detailed Description
The following description of the embodiments of the present invention will be made clearly and completely with reference to the accompanying drawings, in which it is apparent that the embodiments described are only some embodiments of the present invention, but not all embodiments. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.
Example 1:
referring to fig. 1, the present embodiment aims to provide a product purchase evaluation system based on consumption study analysis, which includes a consumer information positioning system, a consumption information positioning evaluation module 4 and an evaluation comparison system;
the consumer information positioning system collects historical consumption information and browsing records of consumers in the shopping platform, positions the consumption attributes of the consumers according to the historical consumption information and browsing records recorded by the platform, the consumption information positioning evaluation module 4 evaluates the consumption tendency of the consumers according to the positioning results of the consumer consumption attributes by the consumer information positioning system, the evaluation comparison system collects actual consumption conditions of the consumers, compares the actual consumption conditions with the evaluation results, and transmits the comparison results to the consumer information positioning system to modify the consumption positioning of the consumers.
The consumer information positioning system comprises a consumer information acquisition module 1 and a consumer information positioning module;
the consumer information acquisition module 1 is used for acquiring historical consumption information and browsing records of a consumer in the shopping platform, transmitting the acquired information to the consumer information positioning module, and acquiring the historical consumption information and browsing records of the consumer by the consumer information acquisition module 1, wherein the consumer searches for a certain commodity or spends more time on the certain commodity, so that the consumer has a purchasing tendency, and the consumer information acquisition module 1 comprises the following steps of:
(1) setting a recording module at each terminal of the shopping platform, and recording each consumption record and browsing record of a consumer;
(2) uploading the information recorded in the step (1) to a cloud database of the shopping platform for storage;
(3) when the consumer information acquisition module 1 needs to extract the historical consumption information and browsing records of the user, the information is directly extracted from the cloud database, so that the cloud database of the shopping platform can be updated in real time, and the later consumption trend evaluation of the consumer is ensured to be closer to the actual situation of the consumer.
And the consumer information positioning module is used for positioning the consumer consumption attribute according to the historical consumer consumption information and the browsing record of the consumer.
The consumer information positioning module comprises a consumer basic information judging unit 2 and a consumer preference judging unit 3;
the consumer basic information judging unit 2 judges the basic information of the consumer according to the consumer historical consumption information and the browsing record acquired by the consumer information acquiring module 1, and the consumer preference judging unit 3 judges the purchase preference of the consumer according to the consumer historical consumption information and the browsing record acquired by the consumer information acquiring module 1.
After the consumer information acquisition module 1 transmits the historical consumer information of the consumer to the consumer information positioning module, the consumer basic information judging unit 2 analyzes the consumer consumption capability and the change situation of the consumer consumption capability according to the historical consumer information of the consumer, and transmits the analysis result to the consumer information positioning evaluation module 4, the consumer basic information judging unit 2 extracts the commodity type with higher consumer purchase frequency and the commodity type with higher unit price, such as an electronic product and the like, and judges the consumer consumption capability according to the unit price of the consumer for purchasing the commodity and the positioning of the commodity, and the consumer consumption capability is also changed along with the passage of time, so the consumer consumption capability is subjected to sectional comparison by taking the year as a unit to obtain the change trend of the consumer consumption level, and if the change of the consumer consumption level is in an ascending trend, the consumer information positioning evaluation module 4 evaluates the consumer consumption trend according to the ascending trend of the consumer consumption level; if the change of the consumer consumption level is in a descending trend, the consumption information positioning evaluation module 4 evaluates the consumption trend of the consumer according to the descending of the consumer consumption level; if the consumption level of the consumer is variable, when the consumption information positioning and evaluating module 4 evaluates the consumption trend of the consumer, the consumption trend of the consumer is evaluated according to the average consumption capability of the consumer in the last three years, and the accuracy of the consumption information positioning and evaluating module 4 in evaluating the consumption trend of the consumer is improved.
After the consumer information acquisition module 1 transmits the historical consumption information and the browsing records of the consumer to the consumer information positioning module, the consumer preference judging unit 3 judges the purchasing preference of the consumer according to the historical consumption information and the browsing records of the consumer, and transmits the judging result to the consumer information positioning evaluation module 4, the consumer preference judging unit 3 extracts the attribute of the purchased commodity, such as the style, the color, the fabric and the like of the purchased clothes according to the historical consumption records of the consumer, further judges the age range and the consuming tendency of the consumer, and then judges the intention commodity and the preference type of the consumer according to the browsing records of the consumer, and when the consumer information positioning evaluation module 4 evaluates the consuming tendency of the consumer, the accuracy of the consumer consuming tendency is improved.
The consumer information positioning evaluation module 4 evaluates the consumer consumption trend according to the information of the consumer basic information judgment unit 2 and the consumer preference judgment unit 3, predicts the consumer future consumption condition according to the consumer browsing record, the consumer basic information judgment unit 2 judges the consumer consumption level and the consumer level change condition, the consumer information positioning evaluation module 4 evaluates the consumer purchase trend according to the judgment result of the consumer basic information judgment unit 2 and the consumer level prediction of the future year, and the consumer preference judgment unit 3 is combined to judge the consumer purchase trend, so that the consumer purchase trend is evaluated.
The evaluation and comparison system comprises an actual transaction condition acquisition unit 5 and a transaction condition comparison module 6;
the actual transaction condition acquisition unit 5 acquires the transaction information of the consumer in real time through the consumer information acquisition module 1, transmits the acquired information to the transaction condition comparison module 6, and the transaction condition comparison module 6 compares the information acquired by the actual transaction condition acquisition unit 5 with the evaluation result of the consumption information positioning evaluation module 4, transmits the comparison result to the consumer information positioning system, and modifies the positioning of consumer consumption attributes.
The consumer information acquisition module 1 records consumer consumption information in real time, the actual transaction condition acquisition unit 5 transmits the information estimated and predicted by the consumer information positioning estimation module 4 to the transaction condition comparison module 6, and after the consumer information positioning estimation module 4 finishes estimating consumer consumption trend, the actual transaction condition acquisition unit 5 directly transmits the consumer consumption information acquired by the consumer information acquisition module 1 to the transaction condition comparison module 6, so that the transaction condition comparison module 6 can compare the estimation result with the actual result.
The transaction condition comparison module 6 compares the evaluation result of the consumption information positioning evaluation module 4 with the actual consumer consumption information acquired by the actual transaction condition acquisition unit 5, adjusts the consumer information positioning system according to the comparison result, compares the evaluation result with the actual transaction information after the actual transaction condition acquisition unit 5 transmits the transaction information of the consumer to the transaction condition comparison module 6, and does not modify the positioning of the consumer in the consumer information positioning system if the transaction result of the consumer is consistent with the evaluation result; if the transaction result and the evaluation result of the consumer are inconsistent, the positioning of the consumer is modified according to the actual consumption condition, and the accuracy of the later evaluation of the consumer consumption tendency is improved.
The foregoing has shown and described the basic principles, principal features and advantages of the invention. It will be understood by those skilled in the art that the present invention is not limited to the above-described embodiments, and that the above-described embodiments and descriptions are only preferred embodiments of the present invention, and are not intended to limit the invention, and that various changes and modifications may be made therein without departing from the spirit and scope of the invention as claimed. The scope of the invention is defined by the appended claims and equivalents thereof.
Claims (9)
1. The product purchase evaluation system based on consumption research analysis is characterized in that: the system comprises a consumer information positioning system, a consumer information positioning and evaluating module (4) and an evaluating and comparing system;
the consumer information positioning system collects historical consumption information and browsing records of consumers in the shopping platform, positions the consumption attributes of the consumers according to the historical consumption information and browsing records recorded by the platform, the consumption information positioning evaluation module (4) evaluates the consumption tendency of the consumers according to the positioning results of the consumer information positioning system on the consumption attributes of the consumers, the evaluation comparison system collects actual consumption conditions of the consumers, compares the actual consumption conditions with the evaluation results, and transmits the comparison results to the consumer information positioning system to modify the consumption positioning of the consumers.
2. The consumer research analysis-based product purchase assessment system of claim 1, wherein: the consumer information positioning system comprises a consumer information acquisition module (1) and a consumer information positioning module;
the consumer information acquisition module (1) is used for acquiring historical consumption information and browsing records of consumers in the shopping platform and transmitting the acquired information to the consumer information positioning module;
and the consumer information positioning module is used for positioning the consumer consumption attribute according to the historical consumer consumption information and the browsing record of the consumer.
3. The consumer research analysis-based product purchase assessment system of claim 2, wherein: the consumer information positioning module comprises a consumer basic information judging unit (2) and a consumer preference judging unit (3);
the consumer basic information judging unit (2) judges basic information of a consumer according to consumer historical consumption information and browsing records acquired by the consumer information acquiring module (1), and the consumer preference judging unit (3) judges purchasing preference of the consumer according to the consumer historical consumption information and browsing records acquired by the consumer information acquiring module (1).
4. The consumer research analysis-based product purchase assessment system of claim 3, wherein: after the consumer information acquisition module (1) transmits the historical consumption information of the consumer to the consumer information positioning module, the consumer basic information judgment unit (2) analyzes the consumption capacity and the change condition of the consumption capacity of the consumer according to the historical consumption information of the consumer, and transmits the analysis result to the consumption information positioning evaluation module (4).
5. The consumer research analysis-based product purchase assessment system of claim 4, wherein: after the consumer information acquisition module (1) transmits the historical consumption information and the browsing record of the consumer to the consumer information positioning module, the consumer preference judging unit (3) judges the purchase preference of the consumer according to the historical consumption information and the browsing record of the consumer, and transmits the judging result to the consumer information positioning evaluation module (4).
6. The consumer research analysis-based product purchase assessment system of claim 5, wherein: the consumption information positioning evaluation module (4) evaluates the consumption tendency of the consumer according to the information of the consumer basic information judgment unit (2) and the consumer preference judgment unit (3), and predicts the future consumption situation of the consumer according to the consumer browsing record.
7. The consumer research analysis-based product purchase assessment system of claim 6, wherein: the evaluation and comparison system comprises an actual transaction condition acquisition unit (5) and a transaction condition comparison module (6);
the actual transaction condition acquisition unit (5) acquires the transaction information of the consumer in real time through the consumer information acquisition module (1) and transmits the acquired information to the transaction condition comparison module (6), and the transaction condition comparison module (6) compares the information acquired by the actual transaction condition acquisition unit (5) with the evaluation result of the consumption information positioning evaluation module (4) and transmits the comparison result to the consumer information positioning system to modify the positioning of consumer consumption attributes.
8. The consumer research analysis-based product purchase assessment system of claim 7, wherein: the consumer information acquisition module (1) records the consumer information in real time, and the actual transaction condition acquisition unit (5) transmits the information estimated and predicted by the consumer information positioning estimation module (4) to the transaction condition comparison module (6).
9. The consumer research analysis-based product purchase assessment system of claim 8, wherein: the transaction condition comparison module (6) compares the evaluation result of the consumption information positioning evaluation module (4) with the actual consumer consumption information acquired by the actual transaction condition acquisition unit (5), and adjusts the consumer information positioning system according to the comparison result.
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN118689919A (en) * | 2024-06-24 | 2024-09-24 | 苏州鼎锐软件科技有限公司 | A big data mining and analysis system capable of real-time feedback |
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2023
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| CN118689919A (en) * | 2024-06-24 | 2024-09-24 | 苏州鼎锐软件科技有限公司 | A big data mining and analysis system capable of real-time feedback |
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