CN116188068A

CN116188068A - Information display method and electronic equipment

Info

Publication number: CN116188068A
Application number: CN202310091462.8A
Authority: CN
Inventors: 陈泽平; 冯泽伦
Original assignee: Alibaba China Co Ltd
Current assignee: Alibaba China Co Ltd
Priority date: 2023-01-17
Filing date: 2023-01-17
Publication date: 2023-05-30

Abstract

The embodiment of the application discloses an information display method and electronic equipment, wherein the method comprises the following steps: determining at least one target commodity to be displayed to a user in a target page; obtaining at least one kind of rights and interests resource information corresponding to the target commodity and/or the user, wherein the rights and interests resource information comprises: rights and interests resource information in a retrievable state but not yet retrieved; according to the at least one equity resource information, performing price deduction calculation on the first price attribute value of the target commodity to obtain a second price attribute value; and providing the second price attribute value of the target commodity to a client so that the client displays the second price attribute value of the target commodity in the target page. According to the embodiment of the application, the click rate or conversion rate of the commodities displayed in the page can be improved.

Description

Information display method and electronic equipment

Technical Field

The present disclosure relates to the field of information display technologies, and in particular, to an information display method and an electronic device.

Background

In a merchandise information service system, users are often provided with some user interest class resources. For example, a system or merchant often may conduct marketing campaigns, and the particular item engaged in the campaign may enjoy corresponding offers, such as, for example, offers of the "full decrease" or "discount" categories, etc. In addition, the system may also issue virtual assets such as "red packs", "platform coins" for some users, which may also be used to withhold cash during shopping, and so on. The above user interests exist such that the price actually paid by the user is often different from the price displayed in the commodity page, but in the prior art, the user is usually required to get the user interests such as the related coupons to the related pages first, for example, for the interests of "full-minus", the user is usually required to get in the commodity detail page, for the interests such as "red package", the user is required to get in the page such as "sign in", and so on. After the acquisition operation of the rights and interests is completed, the corresponding benefits can be enjoyed in the ordering process. Therefore, in the prior art, in the process of picking up and using the user benefits, the user operation path is relatively long, and the preferential information is revealed with certain hysteresis, so that the preferential information is difficult to play a role in improving the click rate, the conversion rate and the like.

Disclosure of Invention

The information display method, the information display device and the electronic equipment can shorten the operation path of a user, and are beneficial to improving the click rate or conversion rate of displayed commodities in a page.

The application provides the following scheme:

an information display method, comprising:

determining at least one target commodity to be displayed to a user in a target page;

obtaining at least one kind of rights and interests resource information corresponding to the target commodity and/or the user, wherein the rights and interests resource information comprises: rights and interests resource information in a retrievable state but not yet retrieved;

according to the at least one equity resource information, performing price deduction calculation on the first price attribute value of the target commodity to obtain a second price attribute value;

and providing the second price attribute value of the target commodity to a client so that the client displays the second price attribute value of the target commodity in the target page.

Wherein, the target page includes: a page for user traffic steering, the page for traffic steering comprising: a commodity recommendation page, a commodity category navigation page, a marketing campaign meeting place page, a theme page, a store-associated page, a commodity search result page, or a commodity detail information page.

Wherein, the target page includes: target pages in community group purchase mode;

the determining at least one target commodity to be displayed to the user in the target page comprises the following steps:

and determining at least one target commodity to be displayed to the user according to the area where the user is located and/or the associated self-lifting point information.

The obtaining the information of at least one rights and interests resource corresponding to the target commodity and/or the user includes:

and after determining at least one target commodity to be displayed to a user in the target page, acquiring at least one interest resource information corresponding to the target commodity and/or the user in the process of information completion of the target commodity by acquiring attribute information of the target commodity on a plurality of fields.

inquiring a marketing campaign participated in by the target commodity and first acquirable equity resource information associated with the marketing campaign;

querying second rights and interests resource information which is distributed to the user and is in a retrievable state;

and combining the first rights and interests resource information and the second rights and interests resource information to obtain the at least one rights and interests resource information.

Wherein, still include:

and after detecting that the user executes target operation on the target commodity, executing automatic acquisition processing on the rights and interests resource information which is in an acquirable state but not acquired yet.

Wherein, the executing the automatic acquisition process for the rights and interests resource information which is in the acquirable state but not yet acquired comprises:

and sending a rights issuing instruction to an issuer system corresponding to the rights resource information so as to issue the rights resource information to an account associated with the user, and switching the rights resource information into a picked state.

The target page comprises a plurality of commodity information cards corresponding to the target commodities, and the commodity information cards comprise operation options for adding the target commodities into a commodity set to be settled;

the target operation includes: and adding the target commodity into a commodity set to be settled through the operation option.

Wherein, still include:

after detecting the operation of adding the target commodity into the commodity set to be settled, providing prompt information about success of the acquisition of the corresponding rights and interests resource information in the target page.

The target page comprises a plurality of links corresponding to the target commodities;

the target operation includes: and an operation of checking the detail information page of the target commodity, which is executed through the link.

Wherein, still include:

and after jumping to the detail information page of the target commodity, providing prompt information about success of the acquisition of the corresponding rights and interests resource information.

An information display method, comprising:

acquiring information of at least one target commodity to be displayed to a user in a target page, wherein the information of the target commodity comprises price attribute information, and the price attribute information comprises: according to the target commodity and/or at least one type of rights and interests resource information corresponding to the user, performing price deduction calculation on the first price attribute value of the target commodity to obtain a second price attribute value;

and displaying the second price attribute value of the target commodity in the target page.

An information presentation apparatus comprising:

the commodity determining unit is used for determining at least one target commodity to be displayed to the user in the target page;

the rights and interests information acquisition unit is used for acquiring at least one rights and interests type resource information corresponding to the target commodity and/or the user, and the rights and interests type resource information comprises: rights and interests resource information in a retrievable state but not yet retrieved;

The computing unit is used for carrying out price deduction computation on the first price attribute value of the target commodity according to the at least one type of rights and interests resource information to obtain a second price attribute value;

and the information providing unit is used for providing the second price attribute value of the target commodity to a client so that the client can display the second price attribute value of the target commodity in the target page.

An information presentation apparatus comprising:

the information acquisition unit is used for acquiring information of at least one target commodity to be displayed to a user in a target page, wherein the information of the target commodity comprises price attribute information, and the price attribute information comprises: according to the target commodity and/or at least one type of rights and interests resource information corresponding to the user, performing price deduction calculation on the first price attribute value of the target commodity to obtain a second price attribute value;

and the display unit is used for displaying the second price attribute value of the target commodity in the target page.

A computer readable storage medium having stored thereon a computer program which when executed by a processor performs the steps of the method of any of the preceding claims.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors, the memory for storing program instructions that, when read for execution by the one or more processors, perform the steps of the method of any of the preceding claims.

According to a specific embodiment provided by the application, the application discloses the following technical effects:

according to the embodiment of the application, when the target page displays the information of the target commodity to the user, the target commodity and/or at least one kind of rights and interests resource information corresponding to the user can be obtained, wherein the rights and interests resource information can include: rights and interests resource information in a retrievable state but not yet retrieved. And the price deduction calculation is carried out on the first price attribute value of the target commodity according to the at least one kind of rights and interests resource information, so that a second price attribute value is obtained, and the second price attribute value is displayed in the target page. Therefore, the preferential information brought by the rights and interests resources which are not yet taken can be expressed to the user in advance in the related page of the shopping guide link, and the operation of taking the rights and interests of the user which is manually executed by the user is not relied on, so that the operation path of the user can be shortened, and the information can more effectively play the roles of improving the clicking rate or conversion rate of commodities and the like.

Of course, not all of the above-described advantages need be achieved at the same time in practicing any one of the products of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings that are needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and that other drawings can be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

FIG. 3 is a schematic diagram of a first interface provided by an embodiment of the present application;

FIG. 4 is a schematic diagram of a second interface provided by an embodiment of the present application;

FIG. 5 is a schematic diagram of an interaction flow provided in an embodiment of the present application;

FIG. 6 is a flow chart of a second method provided by an embodiment of the present application;

FIG. 7 is a schematic diagram of a first apparatus provided in an embodiment of the present application;

FIG. 8 is a schematic diagram of a second apparatus provided in an embodiment of the present application;

fig. 9 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The following description of the embodiments of the present application will be made clearly and fully with reference to the accompanying drawings, in which it is evident that the embodiments described are only some, but not all, of the embodiments of the present application. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments in the present application are within the scope of the protection of the present application.

Firstly, it should be noted that, in the process of implementing the application, the inventor of the application finds that in the prior art, as resource information of various rights and interests is dispersed in various different pages, users need to get the resource information in each page one by one, and then can enjoy benefits brought by specific rights and interests. In this process, the user needs to manually perform the acquisition operation to complete the acquisition, and the rights and interests resources are often scattered in a plurality of different pages, so that the situation that the user forgets to acquire and even does not know the existence of the specific rights and interests at all may often occur, so that the user is difficult to truly enjoy the benefits brought by the specific rights and interests, and further, the competitive advantage of the current commodity information service system in terms of commodity price attribute and the like is difficult to be presented.

In view of the above, some systems may provide a solution for automatically acquiring rights for users, for example, when entering a page related to a next order, the system may complete the operation of automatically acquiring rights and calculate the preferential price information after using the rights. Although this approach can help the user complete the automatic acquisition of the interests, and is not dependent on the manual acquisition operation of the user, the automatic acquisition scheme in the downlink can delay the perception of the interests information by the user. That is, since the user is already performing the related operation, this means that the user has completed the purchase decision of the commodity, and at this time, the expression of the coupon information is performed again, so that the coupon information cannot play a role in the user decision process.

In other words, in the merchandise information service system, there are a "shopping guide" link and a "ordering" link, where each specific page on the "shopping guide" link mainly plays a role of guiding the user, that is, helping the user find the merchandise required by the user, for example, may specifically include some merchandise recommendation pages, classified navigation pages, active meeting pages, various theme pages, merchandise search pages, merchandise detail pages, and so on. The "order" link, that is, the link initiated from the user after performing an "immediate purchase" or the like on a certain item, may specifically include order confirmation, payment, and the like. Among other things, the main goal of presentation of various information in related pages of a "shopping guide" link is to assist users in making shopping decisions via various information, thereby facilitating the transition from browsing to transaction. Among various commodity information, the price attribute information of a commodity is actually an important reference factor in the decision process of a user, that is, if the price attribute of a commodity is enough competitive, the conversion from browsing to transaction can be greatly facilitated.

However, as described above, in the prior art, regarding the preferential situation of the user with respect to the resource information of various rights and interests, it is necessary to take the information of the actual price of the commodity or the like in the "shopping guide" link on the premise of the user's taking operation, or to automatically take and express the information to the user when the user enters the relevant page of the "ordering" link. That is, the price of the good that the user sees in the relevant page of the "shopping guide" link may be higher than the price that the actual payment process calculates to be paid.

For example, assuming that a product is required to be recommended to a user in a client home page, the original price of the product is 100 yuan, a coupon (which may be a coupon that the user has previously received at a certain time or may be automatically issued by the system) of "full 100 yuan minus 20 yuan" may be included in the "coupon package" of the user, and the product is suitable for the product, the price of the product may be displayed as "80 yuan" in the client home page, that is, the price after the coupon that has been received is used. However, in practice, the product may also be a coupon "full 100 minus 30 yuan", but the current user has not yet received the coupon, that is, if the subsequent user finds the coupon and receives it while browsing the detail page of the product, or if the user makes an automatic receipt of the coupon while placing an order for the product, the system helps the user to pay only "70 yuan" for the product when the user actually pays. However, in the prior art scheme, since the coupon "full 100 minus 30 yuan" is dependent on a manual pickup operation by a user (which is usually performed after entering a page such as a detail page of a specific product), or an automatic pickup operation by a system after entering a lower link, it cannot be expressed in a page further upstream in the "shopping guide" link such as the client top page. This makes it possible for the following to occur: if a commodity is known to be purchased at a price of 70 yuan when browsing the related pages of the shopping guide link, the commodity link may be willing to be clicked to enter the detail page for continuous browsing, and the probability of converting to the order is greatly increased after entering the detail page; however, if the folded price of the commodity can only be displayed as 80 yuan in the relevant page of the shopping guide link, the user may abandon browsing of the detail of the commodity because the specific price does not reach psychological expectation, and further cannot go to the final flow such as order payment.

In addition, the inventor of the application also finds that some systems adopt the condition that all the benefits are "plugged straight" to the user by default in the process of realizing the application, namely, as long as the system has certain benefits, the user does not need to execute manual picking operation, does not need to carry out any front-end judgment, and the system is directly added into a "ticket package" of the user. Although this approach may enable the presentation of offer information in the "shopping guide" link, this approach to equity distribution without any pre-judgment may result in a low final equity cancellation rate (i.e., cancellation of an equity if it is used during the purchase of a particular commodity).

Based on the above analysis, in the embodiment of the present application, when information of a specific commodity is displayed in a relevant page (including a commodity recommendation page, a commodity classification navigation page, an event venue page, a theme page, a commodity search page, a commodity detail page, etc.) of a "shopping guide" link, it may be determined whether the current commodity and/or a user are associated with rights and interests resource information (including the coupons described above, or may also be rights and interests in various forms such as "red packages", "platform coins"), if so, the information of the rights and interests resources may be collected and combined, and then a price attribute value of the current commodity after using the rights and interests resource may be determined, and the price attribute value may be expressed in the relevant page of the specific "shopping guide" link. That is, although a specific coupon or the like is still not yet obtained, in the embodiment of the present application, the price attribute value information after using such a coupon may be expressed in the relevant page of the "shopping guide" link in advance. Therefore, the user can effectively acquire the price attribute value of the specific commodity after using the rights and interests resources which are available but not yet available in the process of browsing the related pages on the shopping guide link, so that the user can be helped to make decisions, the conversion rate of detail pages of the commodity is further improved, and even the browsing-transaction conversion rate is improved.

In addition, in the preferred embodiment, in addition to the information such as the commodity price attribute value after the use of the rights and interests resources such as coupons which have not yet been acquired can be expressed in the related page, the user can be helped to realize automatic acquisition of the rights and interests resources. Specifically, the automatic pickup operation may be premised on some specific operation performed by the user, for example, an operation of adding a certain commodity to a "shopping cart", or an operation of clicking on a certain commodity link to access a commodity detail page thereof, or the like. That is, in the embodiment of the present application, the automatic acquisition of the rights and interests resources may be determined only by some pre-steps, but the automatic acquisition may be completed when the user adds a certain commodity to the shopping cart or clicks to view the detail page of the certain commodity, instead of relying on the user to place a list.

For example, still assuming that a product is required to be recommended to a user in the client home page, the original price of the product is 100 yuan, a coupon of "full 100 yuan minus 20 yuan" may be included in the "coupon package" of the user (which may be received by the user at a certain time or may be automatically issued by the system) and applied to the product, and in addition, the product may also be used as a coupon of "full 100 yuan minus 30 yuan" except that the current user has not yet received the product. In the embodiment of the application, when the information of the commodity is displayed on the first page of the client, the price of the commodity can be displayed as "70 yuan after being folded", that is, the price after the coupon which is not yet taken is used. Therefore, the user can acquire the preferential price attribute value information which can be enjoyed after the rights and interests resources which are not taken yet are used in advance by comparing the related pages of the upstream nodes in the shopping guide link. And then, if the user performs the operation of adding the shopping cart to the commodity in the client-side home page (the information of each commodity can be displayed in the form of a commodity information card in the client-side home page, wherein a specific commodity information card can provide a commodity-adding shopping cart option, so that the user can finish the operation of adding the commodity to the shopping cart without entering a commodity detail page), or if the user clicks a commodity link in the client-side home page to initiate the access to the detail page, the user can be automatically helped to obtain specific rights and interests resources.

By the method, the preferential commodity price attribute information which can be enjoyed after the not-yet-acquired rights and interests resources are used can be realized in the relevant interface of the shopping guide link, so that the information can be expressed to the user in the shopping guide link earlier, and the shopping guide link can play a role in helping the user to make a purchase decision or improving the browsing-transaction conversion rate. In addition, the automatic acquisition of the rights and interests resources may be performed after some pre-judgment is made, including judgment of some action operation performed by the user, that is, only when the user performs some target action operation on a commodity, the acquired but not yet acquired rights and interests resource information related to the commodity and/or the current user is automatically acquired. The target operation can be specifically adding the commodity into a shopping cart, or clicking to view the detail page of the specific commodity, and the like, and the actions prove that the user has stronger interest in the specific commodity and has higher probability of converting the specific commodity into the specific transaction, so that the automatic acquisition processing of the rights and interests resources is executed again at the moment, and the situation that the cancel rate of the rights and interests resources is too low and even waste is avoided.

From the system architecture perspective, referring to fig. 1, the embodiment of the present application may provide corresponding functions in a merchandise information service system, where the merchandise information service system may be divided into a client and a server. The client is mainly used for displaying front-end pages and interacting with users, and the server is mainly used for providing support of related data. In this embodiment of the present application, the server (specifically, may be a server for supplementing commodity information) may involve interactions with multiple systems, such as a specific marketing management system, a rights management system, and so on, so as to implement a query on rights resource information that is specifically retrievable but not yet retrievable, and a combination of multiple different rights resources that are queried, and calculate a specific commodity price attribute value. In addition, when detecting that the user performs a certain target action operation on a specific commodity, the method can also send a rights issuing instruction to a specific rights issuer such as a marketing management system, a rights management system and the like, thereby completing automatic acquisition of specific rights resources, and the like.

Specific embodiments provided in the embodiments of the present application are described in detail below.

Example 1

First, the embodiment provides an information display method from the perspective of the foregoing server, referring to fig. 2, the method specifically may include:

s201: and determining at least one target commodity to be displayed to the user in the target page.

The target page may be a page specifically used for displaying commodity information, in this embodiment of the present application, may be specifically any page on a shopping link, that is, a page used for guiding user traffic, for example, as described above, may include a commodity recommendation page (specifically may correspond to a page including commodity recommendation information such as a first page of a client), a commodity classification navigation page, an event venue page (some platform-level events may build up a specific event venue page in which commodities participating in the event may be displayed in an aggregated manner), a theme page (may be a plurality of topics designed in advance and respectively provide corresponding pages, for example, "afternoon tea", "body building person", etc.), a commodity search page, a commodity page, etc.

With respect to a particular item in a target page to be presented to a user, the determination may generally be made by an algorithm or the like associated with the particular page. For example, for a page related to commodity recommendation, a specific commodity recommendation algorithm can be used for screening commodities suitable for being recommended to a current user from a large commodity set; or, for the commodity search result page, the commodity meeting the search condition can be queried according to the search condition input by the user and by combining a specific search algorithm, and the like.

It should be noted that, in a specific implementation, the embodiment of the present application may be implemented in a related page in a traditional e-commerce system, or may also be implemented in a system in an updated form, such as a community group purchase mode. For example, in a community group purchase mode, specifically when determining at least one target commodity to be displayed to a user in a target page, the at least one target commodity to be displayed to the user may be determined according to an area where the user is located and/or associated self-lifting point information, and so on.

S202: obtaining at least one kind of rights and interests resource information corresponding to the target commodity and/or the user, wherein the rights and interests resource information comprises: rights and interests resource information in a retrievable state but not yet retrieved.

After determining the commodity to be displayed in the target page in an algorithm mode, the algorithm only gives out identification information such as ID (identity) of the specific commodity, but when displaying the commodity in the target page, the information such as commodity diagram, title, price and the like of the commodity is needed, so that a commodity information complementing system can be arranged at the service end, and the system can be used for acquiring the information of the specific commodity on the fields from various databases so as to be provided for the front end to display in the page. In the embodiment of the application, some special processing can be performed in the link of commodity information completion. Specifically, not only information such as a picture, a title, a price attribute (here, mainly, a price of the commodity and the like, which may be referred to as a first price attribute value) of the commodity may be obtained, but also at least one type of rights resource information corresponding to a specific target commodity and/or the user may be obtained, where the rights resource information may include not only rights resources already in a "ticket package" but also: rights and interests resource information in a retrievable state but not yet retrieved.

In particular, specific equity class information can generally be divided into two categories, one category being associated with a specific item, e.g., predominantly "full-down" coupons, or "discount" coupons, etc.; the other category is associated with the user and may be, for example, primarily a "red pack" category, or "flat coin" (rewards provided to the user based on some historical purchase, comments, etc. of the user, which may be used to withhold cash during subsequent purchases of the merchandise), etc. Different classes of equity class resources may generally correspond to different issuers, e.g., the former may correspond to a marketing management system, the latter may correspond to an equity management system, and so on. Therefore, in specific implementation, the server may query different issuer systems respectively to query a plurality of rights and interests resources in a retrievable but not yet-retrieved state. For example, the marketing campaign including the target commodity and the first acquirable equity resource information associated with the marketing campaign may be queried from a marketing campaign management system (of course, there may be other naming schemes), and the second acquirable equity resource information associated with the user may be queried from a equity management system (similarly, there may be other naming schemes), and then the first equity resource information and the second equity resource information may be combined to obtain the at least one equity resource information. In particular, the rights management system may be further subdivided into a plurality of different subsystems, and accordingly, the embodiments of the present application may initiate a query to a plurality of different subsystems, respectively, and so on.

S203: and according to the at least one rights and interests resource information, performing price deduction calculation on the first price attribute value of the target commodity to obtain a second price attribute value.

After the information of the various rights and interests resources is queried, the rights and interests resources can be combined, so that the second price attribute value of the specific commodity is determined after deduction by using the rights and interests resources. When the information of the plurality of different rights and interests resources is combined, the information can be combined according to the usage rules of each specific rights and interests resource, for example, some coupons can not be overlapped with other coupons, some red packages can be overlapped for use, and the like, and the actual preferential amount can be determined according to the corresponding usage rules.

S204: and providing the second price attribute value of the target commodity to a client so that the client displays the second price attribute value of the target commodity in the target page.

After the second price attribute value is calculated, the second price attribute value may be provided to the client, so that the client may include the second price attribute value when displaying the specific target page, with respect to the price attribute information of the specific target commodity. For example, in the foregoing example, assuming that a user has a "100 minus 20" coupon in a "coupon package", it is found by inquiry that the current item is also associated with a "100 minus 30" coupon, but the user has not yet received it and is not present in the "coupon package". However, the embodiment of the application can also know the existence of the coupon of "full 100 minus 30" through inquiry, and the coupon of "full 100 minus 30" has better preference than the coupon of "full 100 minus 20", so that when the commodity information is displayed in the relevant page of the shopping guide link, the price attribute information after preference by using the coupon of "full 100 minus 30" can be displayed. That is, assuming that the original price of the commodity is "100" yuan, the commodity can be displayed as "70 yuan after being folded" in the relevant page of the specific "shopping guide" link.

It should be noted that, because the equity resource information associated with different commodities may be different, when the information of a plurality of different commodities needs to be displayed in the same target page, equity resource information corresponding to each commodity may be obtained respectively, and then information such as a preferential price attribute value corresponding to each target commodity is determined comprehensively by combining equity resource information associated with the current specific user (the equity resource information associated with the user may be applicable to various commodities).

Through the method, after the rights and interests resource information which is not yet acquired is used, the price attribute value information of the specific commodity can be expressed in the relevant page of the shopping guide link, so that the information can be transmitted in advance, and the click rate or conversion rate of the specific commodity can be improved.

In a preferred embodiment, after detecting that the user performs the target operation on the target commodity, the user may perform an automatic acquisition process on the rights and interests resource information which is in the acquirable state but not yet acquired. That is, the rights and interests issuing instruction may be specifically sent to the issuer system corresponding to the rights and interests resource information, so that the rights and interests resource information is issued to the account associated with the user, and is switched to the acquired state.

Specifically, the target operation may be various, so long as it can show that the user has a certain purchase probability for a certain commodity. For example, in the case that a specific target page includes a plurality of commodity information cards corresponding to the target commodities, an operation option for adding the target commodities to a to-be-settled commodity set (shopping cart or the like) can be directly provided in the commodity information cards, and a user can click the operation option directly to add a certain commodity to the shopping cart without entering the commodity detail page for purchasing in the process of browsing the target page if the certain commodity is interested in the target page. At this time, specific target operations include: and adding the target commodity into a commodity set to be settled through the operation option. That is, if multiple target commodities are displayed in the target page, the user adds a specific target commodity to the shopping cart through the operation options provided by the target page, and automatic acquisition of the target commodity and/or the rights and interests resources associated with the user that have not been acquired can be triggered.

For example, as shown in FIG. 3, which shows a client home page in which information of a plurality of commodities recommended to the user by the system is shown, including durian, creamer, and so on. In this regard, as shown at 31 in fig. 3, information of "9.99 after benefit" is shown, and the price may be a price attribute value after using the rights and interests resources that have not been taken. In addition, as shown at 32 in fig. 3, in the page of the home page of the client, a "join shopping cart" option is provided for a specific commodity, and if the user can make a decision directly according to the information in the commodity card displayed in the current target page, the operation of joining the shopping cart can be performed without entering into the detail page of the specific commodity. In addition, in the embodiment of the application, after the user performs the operation of adding the shopping cart to a certain target commodity in the current target page, the operation of automatically acquiring the rights and interests resource information can be triggered. That is, although the information of the rights and interests resources which are not yet received is queried and the preferential price attribute value is calculated by using the information when the price attribute value of the specific commodity is displayed, the rights and interests resources are not directly received at this time, and the automatic receiving process is triggered only when the user generates further target behavior operation which meets the condition. The act of adding items to a shopping cart is one such targeted act of operating. Thus, if a user adds a commodity to a shopping cart, the system may be triggered to automatically pick up the corresponding equity class resource. In particular, when the operation of adding the target commodity into the commodity set to be settled is detected, and automatic acquisition is completed, prompt information about success in acquisition of the corresponding rights and interests resource information can be provided in the target page. For example, as shown at 33 in fig. 3: "successful purchase-have received coupons automatically for you", etc. In this way, the user's perception of such coupons may be enhanced, thereby facilitating the achievement of the transaction. That is, by the above manner, the user can trigger the automatic acquisition of the equity resource as long as the user performs the operation of adding the commodity to the shopping cart in the target page, and does not need to wait for the acquisition after entering the "order" link.

In addition, in addition to triggering the automatic acquisition of equity by joining a shopping cart, other behavioral operations may be used. For example, in general, the target page may include links corresponding to a plurality of target commodities, where specific target operations may further include: and an operation of checking the detail information page of the target commodity, which is executed through the link. That is, assuming that in the target page shown in fig. 3, the user clicks a link of a certain commodity to access a detail page of the commodity, the user may prove that the user is interested in the commodity at this time, and further performs operations such as purchasing with a relatively high probability, so that automatic acquisition of a specific equity resource may also be triggered by the operations. That is, in the embodiment of the present application, as long as the user clicks to access the detail page of a certain product, the rights and interests resources that have not been acquired can be automatically acquired, without requiring the user to manually perform the acquisition operation. In addition, in the specific implementation, after the detail information page of the target commodity is jumped, prompt information about success of the corresponding rights and interests resource information can be provided. For example, as shown in fig. 4, when the user clicks on a detail page for accessing an item, a prompt may be automatically popped up: "product coupon full of 4 minus 3 has been automatically taken for you", and so on, without requiring the user to manually perform the operation of taking the coupon.

The above describes the action of automatically picking up the related rights by adding a shopping cart or clicking to browse the detail page of the commodity, and in practical application, the action can be triggered by other actions. For example, the collection, attention, contrast, etc. of the merchandise may also be included.

It should be noted that, in the above scheme for automatically acquiring the rights and interests resource information, if there are multiple different rights and interests resources that have not been acquired at the same time, the automatic acquisition may be performed in a unified manner, and interaction between the server and multiple different rights and interests issuers may be involved in the period. For users, the users can obtain the benefits brought by the corresponding rights without respectively getting the rights and interests resources from various different pages, so that the conversion rate is improved and the user experience is improved.

In order to better understand the solution provided by the embodiments of the present application, the following describes, in connection with an example of a specific implementation procedure, a manner of interaction between multiple modules that may be involved in the embodiments of the present application. Referring to fig. 5, the method may include:

at first, the commodity recommending module or the commodity searching module and the like determine at least one target commodity to be displayed to the user in the target page through a related recommending algorithm or searching algorithm and the like, at this time, specific target commodity information only comprises identification information such as the ID of the commodity and the like, and the commodity ID list can be provided for the information complementing module to complete the information.

The information complement module obtains attribute information of the target commodity on a plurality of fields for returning to the client for display, and in the process, the complement of the preferential information can be included.

After receiving the call request of the information complement module, the preferential query module can query the marketing activities participated by the target commodity and the first acquirable equity resource information related to the marketing activities from the marketing activity management system, query the second acquirable equity resource information which is distributed to the user and is in an acquirable state from the equity management system, and then determine the at least one equity resource information by combining the equity resource information queried by multiple ways, wherein the at least one equity resource information comprises the acquirable equity resource information which is in the acquirable state but not yet acquired.

Then, the preferential inquiry module performs price deduction calculation on the first price attribute value of the target commodity by utilizing the inquired at least one type of equity resource information to obtain a second price attribute value, and returns the second price attribute value to the information completion module;

finally, the information complement module may provide the second price attribute value of the target commodity and attribute information on other fields to a client so that the client may display in the target page, where the second price attribute value of the target commodity may be included.

In addition, the benefit plug scheme provided by the embodiment of the application can give preference to the user, give the platform flow and expose the merchant based on the access behavior of the user, so that the scheme has multiple purposes. In addition, the scheme can be applied to various specific application scenes, for example, the scheme can be used in a comprehensive commodity information service system, can also be used in a plurality of commodity information service systems oriented to a certain vertical field, and can also comprise a traditional mode, a new mode such as community group purchase, new retail and the like in terms of service modes. For example, for community group purchase, unlike the traditional e-commerce mode, the community group purchase mode has obvious geographical regional characteristics, the number and range of the available commodities are in strong binding relation with the local area county and the self-service point, and most RDCs (Regional Distribution Center, regional distribution centers) can only provide hundred and thousand levels of available commodity supply. Under such a supply condition, through the initiative issuing rights provided in the embodiment of the application, a user can be stimulated to finish consumption, and the price advantage of group-purchased goods in the community and the quality of the goods are combined, so that the ordering rate and the UV (independent Visitor) value of the user are improved. In summary, according to the embodiment of the present application, when the target page displays the information of the target commodity to the user, the target commodity and/or at least one kind of rights and interests resource information corresponding to the user may be obtained, where the method may include: rights and interests resource information in a retrievable state but not yet retrieved. And the price deduction calculation is carried out on the first price attribute value of the target commodity according to the at least one kind of rights and interests resource information, so that a second price attribute value is obtained, and the second price attribute value is displayed in the target page. Therefore, the preferential information brought by the rights and interests resources which are not yet taken can be expressed to the user in advance in the related page of the shopping guide link, and the operation of taking the rights and interests of the user which is manually executed by the user is not relied on, so that the operation path of the user can be shortened, and the information can more effectively play the roles of improving the clicking rate or conversion rate of commodities and the like.

Example two

The second embodiment corresponds to the first embodiment, and from the perspective of the client, an information display method is provided, and referring to fig. 6, the method may include:

s601: acquiring information of at least one target commodity to be displayed to a user in a target page, wherein the information of the target commodity comprises price attribute information, and the price attribute information comprises: according to the target commodity and/or at least one type of rights and interests resource information corresponding to the user, performing price deduction calculation on the first price attribute value of the target commodity to obtain a second price attribute value;

s602: and displaying the second price attribute value of the target commodity in the target page.

For the undescribed parts in the second embodiment, reference may be made to the description of the first embodiment and other parts in the description, and the description is omitted here.

It should be noted that, in the embodiments of the present application, the use of user data may be involved, and in practical applications, user specific personal data may be used in the schemes described herein within the scope allowed by applicable legal regulations in the country where the applicable legal regulations are met (for example, the user explicitly agrees to the user to actually notify the user, etc.).

Corresponding to the first embodiment, the embodiment of the present application further provides an information display device, referring to fig. 7, the device may include:

a commodity determining unit 701, configured to determine at least one target commodity to be displayed to a user in a target page;

a rights information obtaining unit 702, configured to obtain at least one rights resource information corresponding to the target commodity and/or the user, where the rights resource information includes: rights and interests resource information in a retrievable state but not yet retrieved;

a calculating unit 703, configured to perform price deduction calculation on the first price attribute value of the target commodity according to the at least one rights and interests resource information, to obtain a second price attribute value;

and an information providing unit 704, configured to provide the second price attribute value of the target commodity to a client, so that the client displays the second price attribute value of the target commodity in the target page.

Specifically, the target page includes: target pages in community group purchase mode;

at this time, the commodity determining unit may specifically be configured to:

Wherein, the rights information acquisition unit may specifically be configured to:

Specifically, the rights information acquiring unit may specifically be configured to:

In addition, the apparatus may further include:

and the rights and interests automatic acquisition unit is used for executing automatic acquisition processing on the rights and interests resource information which is in an acquirable state but not yet acquired after detecting that the user executes target operation on the target commodity.

Specifically, the automatic rights acquisition unit may be configured to:

Specifically, the target page comprises a plurality of commodity information cards corresponding to the target commodities, and the commodity information cards comprise operation options for adding the target commodities into a commodity set to be settled;

In addition, the apparatus may further include:

the first prompting unit is used for providing prompting information about success of the acquisition of the corresponding equity resource information in the target page after detecting the operation of adding the target commodity into the commodity set to be settled.

Or in another mode, the target page comprises a plurality of links corresponding to the target commodity;

At this time, the apparatus may further include:

and the second prompting unit is used for providing prompting information about success of the acquisition of the corresponding rights and interests resource information after skipping to the detail information page of the target commodity.

Corresponding to the embodiment, the embodiment of the application also provides an information display device, referring to fig. 8, the device may include:

an information obtaining unit 801, configured to obtain information of at least one target commodity to be displayed to a user in a target page, where the information of the target commodity includes price attribute information, and the price attribute information includes: according to the target commodity and/or at least one type of rights and interests resource information corresponding to the user, performing price deduction calculation on the first price attribute value of the target commodity to obtain a second price attribute value;

and a display unit 802, configured to display the second price attribute value of the target commodity in the target page.

In addition, the embodiment of the application further provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor, implements the steps of the method of any one of the foregoing method embodiments.

And an electronic device comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read for execution by the one or more processors, perform the steps of the method of any of the preceding method embodiments.

Fig. 9, among other things, illustrates an architecture of an electronic device, for example, device 900 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, an aircraft, and so forth.

Referring to fig. 9, device 900 may include one or more of the following components: a processing component 902, a memory 904, a power component 906, a multimedia component 908, an audio component 910, an input/output (I/O) interface 912, a sensor component 914, and a communication component 916.

The processing component 902 generally controls overall operation of the device 900, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 902 may include one or more processors 920 to execute instructions to perform all or part of the steps of the methods provided by the disclosed subject matter. Further, the processing component 902 can include one or more modules that facilitate interaction between the processing component 902 and other components. For example, the processing component 902 can include a multimedia module to facilitate interaction between the multimedia component 908 and the processing component 902.

The memory 904 is configured to store various types of data to support operations at the device 900. Examples of such data include instructions for any application or method operating on device 900, contact data, phonebook data, messages, pictures, videos, and the like. The memory 904 may be implemented by any type of volatile or nonvolatile memory device or combination thereof, such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.

The power supply component 906 provides power to the various components of the device 900. Power supply components 906 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for device 900.

The multimedia component 908 comprises a screen between the device 900 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or sliding action, but also the duration and pressure associated with the touch or sliding operation. In some embodiments, the multimedia component 908 includes a front-facing camera and/or a rear-facing camera. The front-facing camera and/or the rear-facing camera may receive external multimedia data when the device 900 is in an operational mode, such as a shooting mode or a video mode. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.

The audio component 910 is configured to output and/or input audio signals. For example, the audio component 910 includes a Microphone (MIC) configured to receive external audio signals when the device 900 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 904 or transmitted via the communication component 916. In some embodiments, the audio component 910 further includes a speaker for outputting audio signals.

The I/O interface 912 provides an interface between the processing component 902 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.

The sensor assembly 914 includes one or more sensors for providing status assessment of various aspects of the device 900. For example, the sensor assembly 914 may detect the on/off state of the device 900, the relative positioning of the components, such as the display and keypad of the device 900, the sensor assembly 914 may also detect the change in position of the device 900 or one component of the device 900, the presence or absence of user contact with the device 900, the orientation or acceleration/deceleration of the device 900, and the change in temperature of the device 900. The sensor assembly 914 may include a proximity sensor configured to detect the presence of nearby objects without any physical contact. The sensor assembly 914 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 914 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component 916 is configured to facilitate communication between the device 900 and other devices, either wired or wireless. The device 900 may access a wireless network based on a communication standard, such as WiFi, or a mobile communication network of 2G, 3G, 4G/LTE, 5G, etc. In one exemplary embodiment, the communication part 916 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 916 further includes a Near Field Communication (NFC) module to facilitate short range communication. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the apparatus 900 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the methods described above.

In an exemplary embodiment, a non-transitory computer readable storage medium is also provided, such as a memory 904 including instructions executable by the processor 920 of the device 900 to perform the methods provided by the disclosed subject matter. For example, the non-transitory computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

From the above description of embodiments, it will be apparent to those skilled in the art that the present application may be implemented in software plus a necessary general purpose hardware platform. Based on such understanding, the technical solutions of the present application may be embodied essentially or in a part contributing to the prior art in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., including several instructions to cause a computer device (which may be a personal computer, a server, or a network device, etc.) to perform the methods described in the embodiments or some parts of the embodiments of the present application.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for a system or system embodiment, since it is substantially similar to a method embodiment, the description is relatively simple, with reference to the description of the method embodiment being made in part. The systems and system embodiments described above are merely illustrative, wherein the elements illustrated as separate elements may or may not be physically separate, and the elements shown as elements may or may not be physical elements, may be located in one place, or may be distributed over a plurality of network elements. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. Those of ordinary skill in the art will understand and implement the present invention without undue burden.

The above detailed description of the information display method and the electronic device provided by the present application applies specific examples to illustrate the principles and embodiments of the present application, where the above description of the examples is only used to help understand the method and core ideas of the present application; also, as will occur to those of ordinary skill in the art, many modifications are possible in view of the teachings of the present application, both in the detailed description and the scope of its applications. In view of the foregoing, this description should not be construed as limiting the application.

Claims

1. An information display method, comprising:

2. The method of claim 1, wherein the step of determining the position of the substrate comprises,

the target page comprises: a page for user traffic steering, the page for traffic steering comprising: a commodity recommendation page, a commodity category navigation page, a marketing campaign meeting place page, a theme page, a store-associated page, a commodity search result page, or a commodity detail information page.

3. The method of claim 1, wherein the step of determining the position of the substrate comprises,

the target page comprises: target pages in community group purchase mode;

4. The method of claim 1, wherein the step of determining the position of the substrate comprises,

the obtaining the information of at least one rights and interests resource corresponding to the target commodity and/or the user comprises the following steps:

5. The method of claim 1, wherein the step of determining the position of the substrate comprises,

6. The method as recited in claim 1, further comprising:

7. The method of claim 6, wherein the step of providing the first layer comprises,

the automatic acquisition processing is executed on the rights and interests resource information which is in an acquirable state but not yet acquired, and the automatic acquisition processing comprises the following steps:

8. The method of claim 6, wherein the step of providing the first layer comprises,

9. The method as recited in claim 8, further comprising:

10. The method of claim 6, wherein the step of providing the first layer comprises,

the target page comprises a plurality of links corresponding to the target commodity;

11. The method as recited in claim 10, further comprising:

12. An information display method, comprising:

13. A computer readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the steps of the method of any of claims 1 to 12.

14. An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read for execution by the one or more processors, perform the steps of the method of any of claims 1 to 12.