CN114358805A - Interactive method and device for media file, storage medium and electronic device - Google Patents

Abstract

The invention discloses a media file interaction method and device, a storage medium and electronic equipment. Wherein, the method comprises the following steps: responding to a playing request triggered in a playing client logged in by a target account, and playing a first media file, wherein the first media file is configured with media promotion resources, and the media promotion resources are used for promoting the displayed object product; displaying interactive prompt information in a playing client under the condition that the time length from the current playing time of a first media file to the playing ending time of the first media file is less than or equal to a first threshold value; receiving interactive operation executed on the media promotion resources according to the interactive prompt information to obtain an interactive result; and updating the target attribute information of the target account based on the interaction result. The invention solves the technical problem of low interaction efficiency with the advertisement file.

Description

Interactive method and device for media file, storage medium and electronic device

technical field

The present invention relates to the field of computers, and in particular, to a method and device for interacting with media files, a storage medium and an electronic device.

Background technique

In the prior art, before playing the media file or during the playing of the media file, one or more segments of the advertisement file are usually played, and after the advertisement file is played, the media file will continue to be played.

Since the advertisement file is not the feature content that the user requests to play, many users often choose to fast-forward or skip when playing the advertisement file, which will make many advertisement files not actually reach the user, and thus cannot achieve effective promotion. where the product is intended.

That is to say, in the prior art, the advertisement file associated with the media file to be played is usually only displayed, and the interactive operation with the advertisement file here is not provided.

For the above problems, no effective solution has been proposed yet.

SUMMARY OF THE INVENTION

Embodiments of the present invention provide a method and device for interacting with a media file, a storage medium and an electronic device, so as to at least solve the technical problem of low interaction efficiency with advertisement files.

According to an aspect of the embodiments of the present invention, a method for interacting media files is provided, including: in response to a playback request triggered in a playback client logged in with a target account, playing a first media file, wherein the first media file is configured with media promotion resources, and the above-mentioned media promotion resources are used to promote the displayed object product; the time length between the current playback time of the above-mentioned first media file and the playback end time of the above-mentioned first media file is less than or equal to the first threshold. In this case, interactive prompt information is displayed in the above-mentioned playback client; according to the above-mentioned interactive prompt information, an interactive operation performed on the above-mentioned media promotion resource is received, and an interactive result is obtained; based on the above-mentioned interactive result, the above-mentioned target attribute information of the above-mentioned target account is updated.

According to another aspect of the embodiments of the present invention, there is also provided an interactive device for media files, including: a playback unit configured to play the first media file in response to a playback request triggered in the playback client logged in with the target account, Wherein, the above-mentioned first media file is configured with media promotion resources, and the above-mentioned media promotion resources are used to promote the displayed object product; the display unit is used to play the above-mentioned first media file from the current playing time of the above-mentioned first media file to the above-mentioned first media file. In the case where the duration between the end moments is less than or equal to the first threshold, the interactive prompt information is displayed in the above-mentioned playback client; the receiving unit is configured to receive the interactive operation performed on the above-mentioned media promotion resources according to the above-mentioned interactive prompt information, and obtain the interactive prompt information. result; an update unit, configured to update the target attribute information of the target account based on the interaction result.

As an optional implementation manner, the above-mentioned display unit includes: a creation module for creating a prompt window on the above-mentioned first media file played in the above-mentioned playback client; a first display module for displaying in the above-mentioned prompt window Multiple interactive prompt items, wherein the multiple interactive prompt items include at least one interactive prompt item corresponding to the media promotion resource, each of the interactive prompt items is respectively configured with an operation control for receiving an interactive operation, and the interactive prompt information includes Multiple interactive prompt items above.

As an optional implementation manner, the receiving unit includes: a selection module, configured to select the first target interactive prompt item in response to a selection operation performed on the first target interactive prompt item among the plurality of interactive prompt items a corresponding first target candidate media promotion resource; a first determination module, configured to determine that the above interaction result indication is to update the above target attribute of the above target account when the above first target candidate media promotion resource matches the above described media promotion resource information; and a second determining module, configured to determine that the interaction result indicates that the target attribute information of the target account is not to be updated when the first target candidate media promotion resource does not match the media promotion resource.

As an optional implementation manner, the receiving unit further includes: a second display module, configured to highlight the media in the prompt window after it is determined that the interaction result is not to update the target attribute information of the target account Interactive prompt item for promotion resource match.

As an optional implementation manner, the receiving unit includes: a third determining module, configured to, in response to an evaluation operation performed on the second target interactive prompt item in the plurality of interactive prompt items, provide an interactive prompt to the second target update the evaluation result corresponding to the second target candidate media promotion resource indicated by the item; determine that the above-mentioned interaction result is indicated as updating the above-mentioned target attribute information of the above-mentioned target account; In the case that no evaluation operation has been performed on any interactive prompt item, it is determined that the above-mentioned interaction result indicates that the above-mentioned target attribute information of the above-mentioned target account is not updated.

As an optional implementation manner, the above-mentioned display unit further includes one of the following: a first closing module, configured to display a plurality of interactive prompt items in the above-mentioned prompt window, after the above-mentioned first media file is played to the above-mentioned playback end time In the case of the above-mentioned prompt window, close the above-mentioned prompt window; the second closing module is used for closing the above-mentioned prompt window when the display time of the above-mentioned prompt window reaches the second threshold; the third closing module is used for obtaining the above-mentioned interactive result. , close the above prompt window.

As an optional implementation manner, the above-mentioned display unit further includes: a fourth closing module, configured to display a plurality of interactive prompt items in the above-mentioned prompt window, after the above-mentioned first media file is played to the above-mentioned playing end time, but not yet In the case of obtaining the above-mentioned interactive result, continue to display the above-mentioned prompt window, until the above-mentioned interactive result is obtained, close the above-mentioned prompt window; the fifth closing module is used to obtain the above-mentioned interactive result, but the above-mentioned first media file has not been played to the end. In the case of the above-mentioned playback end time, the above-mentioned prompt window is closed, and the above-mentioned first media file is continued to be played.

As an optional implementation manner, the above-mentioned updating unit includes: a fifth determining module, configured to determine, when the above-mentioned interaction result indicates to update the above-mentioned target attribute information of the above-mentioned target account, the first a virtual resource value; a first adjustment module configured to adjust and increase the above-mentioned first virtual resource value to a second virtual resource value.

As an optional implementation manner, the above-mentioned first adjustment module includes: a determination sub-module for determining the current account level of the above-mentioned target account; an acquisition sub-module for acquiring an adjustment range matching the above-mentioned account level; a superimposing sub-module The module is configured to superimpose the above-mentioned adjustment range on the above-mentioned first virtual resource value to obtain the above-mentioned second virtual resource value.

As an optional implementation manner, the above-mentioned updating unit further includes: a second adjustment module, configured to adjust the above-mentioned first virtual resource value according to the above-mentioned second virtual resource value after the above-mentioned adjustment and increase of the above-mentioned first virtual resource value to a second virtual resource value Play permission information of the target account, wherein the play permission information includes the reduction or exemption control information for the playback duration of the media promotion resource.

As an optional implementation manner, the above-mentioned apparatus further includes: a determining unit, configured to determine the resource identifier of the above-mentioned media promotion resource configured for the above-mentioned first media file before displaying the interactive prompt information in the above-mentioned playback client, wherein, The above-mentioned media promotion resource includes at least one of the following: a pre-slice type media promotion resource set before the start playing time of the above-mentioned first media file, an embedded media promotion resource inserted in the above-mentioned first media file; an acquisition unit , which is used to obtain the interactive prompt item corresponding to the above-mentioned media promotion resource according to the above-mentioned resource identifier.

According to another aspect of the embodiments of the present invention, a computer-readable storage medium is also provided, where a computer program is stored in the computer-readable storage medium, wherein the computer program is configured to execute the above-mentioned media file when running. interactive method.

According to yet another aspect of the embodiments of the present invention, an electronic device is also provided, including a memory and a processor, the memory stores a computer program, and the processor is configured to execute the above-mentioned interactive method of media files through the above-mentioned computer program .

In the embodiment of the present invention, a first media file is played in response to a play request triggered in the play client logged in with the target account, wherein the first media file is configured with media promotion resources, and the media promotion resources are used for To promote the displayed target product; in the case where the duration between the current playing time of the above-mentioned first media file and the playing end time of the above-mentioned first media file is less than or equal to the first threshold, an interactive prompt is displayed in the above-mentioned playing client information; according to the above-mentioned interactive prompt information, receive the interactive operation performed on the above-mentioned media promotion resources, and obtain the interactive result; the method of updating the target attribute information of the above-mentioned target account based on the above-mentioned interactive result, because in the above-mentioned method, when the first media file is played During the process, the interactive prompt information can be displayed under the condition that the duration between the current playing time of the first media file and the playing end time of the first media file is less than or equal to the first threshold, so that the user can communicate with the media through the interactive prompt information. By interacting with the promotion resources, users can interact with advertisements, thereby solving the technical problem of low interaction efficiency with advertisement files.

Description of drawings

The accompanying drawings described herein are used to provide a further understanding of the present invention and constitute a part of the present application. The exemplary embodiments of the present invention and their descriptions are used to explain the present invention and do not constitute an improper limitation of the present invention. In the attached image:

1 is a schematic diagram of an application environment of an optional media file interaction method according to an embodiment of the present invention;

2 is a schematic diagram of an application environment of another optional media file interaction method according to an embodiment of the present invention;

3 is a flowchart of an optional media file interaction method according to an embodiment of the present invention;

4 is a schematic diagram of a first media file including media promotion resources in an optional interactive method for media files according to an embodiment of the present invention;

5 is a schematic diagram of displaying interactive prompt information according to an optional interactive method for media files according to an embodiment of the present invention;

6 is a schematic diagram of displaying a prompt window of an optional media file interaction method according to an embodiment of the present invention;

7 is a schematic diagram of displaying a prompt window of another optional media file interaction method according to an embodiment of the present invention;

8 is a schematic diagram of displaying a prompt window of yet another optional media file interaction method according to an embodiment of the present invention;

9 is a schematic diagram of a prompt window displaying a plurality of interactive prompt items according to an optional interactive method for media files according to an embodiment of the present invention;

10 is a schematic diagram of selecting an interactive prompt item through a virtual button according to an optional interactive method for media files according to an embodiment of the present invention;

FIG. 11 is a schematic diagram showing that the prompt selection of an interactive prompt item is correct according to an optional interactive method for media files according to an embodiment of the present invention;

FIG. 12 is a schematic diagram showing an error in prompting selection of an interactive prompt item in an optional interactive method for media files according to an embodiment of the present invention;

13 is a schematic diagram of prompting the correct answer of an interactive prompt item according to an optional interactive method for media files according to an embodiment of the present invention;

14 is a schematic diagram of scoring an advertisement according to an optional interactive method for media files according to an embodiment of the present invention;

15 is a schematic diagram of a countdown of a prompt window of an optional interactive method for media files according to an embodiment of the present invention;

16 is an interaction diagram of an optional media file interaction method according to an embodiment of the present invention;

FIG. 17 is a schematic diagram of displaying interactive prompt items in thumbnails of an optional interactive method for media files according to an embodiment of the present invention;

18 is a schematic structural diagram of an optional interactive device for media files according to an embodiment of the present invention;

FIG. 19 is a schematic structural diagram of an optional electronic device according to an embodiment of the present invention.

Detailed ways

In order to make those skilled in the art better understand the solutions of the present invention, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only Embodiments are part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts shall fall within the protection scope of the present invention.

It should be noted that the terms "first", "second" and the like in the description and claims of the present invention and the above drawings are used to distinguish similar objects, and are not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used may be interchanged under appropriate circumstances such that the embodiments of the invention described herein can be practiced in sequences other than those illustrated or described herein. Furthermore, the terms "comprising" and "having" and any variations thereof, are intended to cover non-exclusive inclusion, for example, a process, method, system, product or device comprising a series of steps or units is not necessarily limited to those expressly listed Rather, those steps or units may include other steps or units not expressly listed or inherent to these processes, methods, products or devices.

According to an aspect of the embodiments of the present invention, a method for interacting with media files is provided. Optionally, as an optional implementation manner, the above-mentioned method for interacting with media files may be applied, but not limited to, as shown in FIG. 1 . Environment.

As shown in FIG. 1 , the terminal device 102 includes a memory 104 for storing various data generated during the operation of the terminal device 102, a processor 106 for processing and calculating the above-mentioned data, and a display 108 for displaying the first Media files and media promotion resources. An application client may run on the terminal device 102 . The terminal device 102 can perform data interaction with the server 112 through the network 110 . The terminal device 102 may send a request for obtaining the first media file to the server 112, and the server 112 may return the first media file and media promotion resources. The server 112 includes a database 114 for storing the first media files and media promotion resources, and a processing engine 116 for processing the instructions received from the client and performing corresponding processing. A client terminal may be run on the terminal device 102, and the client terminal displays the above-mentioned first media file and media promotion resources.

Optionally, the above-mentioned interaction method for media files may be applied, but not limited to, in the environment shown in FIG. 2 .

As shown in FIG. 2, the terminal device 202 includes a memory 204 for storing various data generated during the operation of the terminal device 202, a processor 206 for processing and calculating the above-mentioned data, and a display 208 for displaying the first Media files and media promotion resources. An application client may run on the terminal device 202, and the application client may play the above-mentioned first media file, and during the process of playing the first media file, display interactive prompt information, and receive interactive operations.

Optionally, in this embodiment, the above-mentioned terminal device 102 or terminal device 202 may be a terminal device configured with a target client, which may include but not limited to at least one of the following: a mobile phone (such as an Android mobile phone, an iOS mobile phone, etc.), a notebook Computers, Tablets, PDAs, MIDs (Mobile Internet Devices), PADs, desktop computers, smart TVs, etc. The target client may be a video client, an instant messaging client, a browser client, an education client, and the like. The above-mentioned networks may include, but are not limited to, wired networks and wireless networks, wherein the wired networks include local area networks, metropolitan area networks, and wide area networks, and the wireless networks include Bluetooth, WIFI, and other networks that implement wireless communication. The above server may be a single server, a server cluster composed of multiple servers, or a cloud server. The above is only an example, which is not limited in this embodiment.

Optionally, as an optional implementation manner, as shown in FIG. 3 , the interaction method for the above-mentioned media files includes:

S302, in response to a playback request triggered in the playback client logged in by the target account, play a first media file, wherein the first media file is configured with media promotion resources, and the media promotion resources are used to promote the displayed object product;

S304, when the duration between the current playback time of the first media file and the playback end time of the first media file is less than or equal to the first threshold, display interactive prompt information in the playback client;

S306, according to the interactive prompt information, receive the interactive operation performed on the media promotion resource, and obtain the interactive result;

S308, update the target attribute information of the target account based on the interaction result.

Optionally, the above-mentioned interaction method for media files may be applied, but not limited to, in the process of using the client to play media files after logging in to the client with the target account. The above-mentioned media files may be, but are not limited to, video files, audio files or live broadcast resources. The above-mentioned client can be, but is not limited to, any client that can play media files. Such as live platform client, video platform client, etc. Taking using the video platform client to play a video file as an example, when playing the video file, the video file is configured with media promotion resources, and the media promotion resources can be located at the beginning, middle or end of the video file. In the process of playing the video file, if the duration from the current playing time of the video file to the playing end time of the video file is less than or equal to the first threshold, interactive prompt information is displayed in the playing client. When the interactive operation performed by the promotion resource is obtained, and the interactive result is obtained, the target attribute information of the target account is updated according to the interactive result.

Through the above method, the interactive prompt information is displayed when the duration between the current playback time of the first media file and the playback end time of the first media file is less than or equal to the first threshold, and the user can interact with the media promotion resources. Interaction improves the efficiency of interaction with media promotion resources.

Optionally, the manner of triggering the play request to play the first media file is not limited in this application. It can be to display multiple media files through the client, and after receiving the selection operation on the first media file, generate a play request to play the first media file, or to receive a voice command, and generate a play to play the first media file according to the voice command. request, or even obtain the spatial position change information of the terminal running the client, and determine whether to generate a play request for playing the first media file according to the spatial position change information. For example, after receiving the voice command "Play Three Lives Three Worlds", the client detects the keywords in the voice command, and generates a play command for playing Three Lives Three Worlds. For another example, if it is detected that the terminal is held and shaken three times by the user, it is determined to generate a play instruction for playing a certain first media file.

Optionally, after the play instruction is generated, the first media file is played, and media promotion resources are configured in the first media file. There may be one or more media promotion resources, which may be in various forms such as video, audio, and pictures. The above media promotion resources may be set at the beginning and/or during and/or at the end of the first media file. Media promotion resources, including pictures, videos, audios, etc., may be set in multiple places in a first media file. For example, as shown in FIG. 4, in FIG. 4, 402 is the current playback progress of the video, the media promotion resource 404, the media promotion resource 406 and the media promotion resource 408 can be video, audio or picture, and the duration of the media promotion resource can be as required set up. The media promotion resource 404 has been played, and the media promotion resource 406 and the media promotion resource 408 have not been played.

Optionally, the above-mentioned current playing time is the progress of playing the first media file. For example, if the total duration of the first media file is 60 minutes, and the 20th minute is currently played, the current playing time is 20 and the playing end time is 60. The above-mentioned first threshold may be a preset value, which may be zero or a real number greater than zero. The first threshold is less than the total duration of the first media file. In the case where the first threshold is zero, the above-mentioned interactive prompt information is displayed when the first media file is finished playing. And if the first threshold is not zero, the above interactive prompt information is displayed during the process of playing the first media file. For example, as shown in FIG. 5 , FIG. 5 is a schematic diagram of displaying interactive prompt information during the playback of the first media file. When the duration 504 between the current playing time 502 of playing the first media file and the playing end time is less than the first threshold, interactive prompt information 506 is displayed. When the interactive prompt information 506 is prompted, the user may select the media promotion resource to be interacted with.

Optionally, when the interactive prompt information in the present application is displayed, it can be directly displayed through a prompt window, and the size of the prompt window can be smaller than or equal to the play interface. If the prompt window is smaller than the play interface, the prompt window can be located at any position on the play interface, or at any position outside the play interface. The playing interface refers to a window interface of the client for playing the first media file. The position of the prompt window is not limited. For example, as shown in FIGS. 6 and 7 , FIG. 6 is a schematic diagram of displaying a prompt window 604 at any position inside the play interface 602 . FIG. 7 is a schematic diagram of displaying a prompt window 704 outside the play window 702 . The size of the prompt window is not limited. If the prompt window is the same size as the play interface, the prompt window covers the play interface for display. Different transparency can be set for the prompt window, the content of the first media file can be viewed through the prompt window, or the content of the first media file can be blocked by the prompt window.

Optionally, if an interactive operation performed on the media promotion resource is received after the interactive prompt information is displayed, an interactive result is obtained. The target attribute information of the target account can be updated according to the interaction result.

Optionally, the target attribute information in this application may be virtual currency, or qualifications or permissions. For example, the qualification can be the qualification to watch specific resources, such as VIP resources, paid resources, etc., and the permission can be the permission to cancel the advertisement, reduce the advertisement duration, etc., or exempt the permission of some advertisements, etc. The unit of virtual currency can be based on the application customer. It varies from end to end, such as 3000 gold coins. A virtual asset can also be a qualification, such as a qualification for viewing a specific resource, and a qualification can be consumed for viewing a specific resource. The virtual asset can also be a discount amount, for example, a coupon with a specific amount, or a coupon with a specific reduction ratio, and the virtual asset can also be a point, such as 2000 points, and the points can be exchanged for virtual items or qualifications. Qualifications can exist in the form of coupons. For example, a coupon is a qualification to watch a specific resource. Watching the specific resource needs to consume a coupon. The permission can be to remove or skip the advertisement that should be watched. seconds or by the number of ads to remove or skip.

Taking the target attribute information as gold coins as an example, when the interactive prompt information is displayed and the interactive operation on the media promotion resources is received, the gold coin value of the target account can be increased. The more and more, the increase of gold coins is getting bigger and bigger.

Taking the target attribute information as an example of permission, after displaying the interactive prompt information and receiving the interactive operation on the media promotion resource, the duration of the unplayed advertisements can be reduced, or one or more unplayed advertisements can be skipped. The above-mentioned unplayed advertisement may be an unplayed advertisement inserted into the resource when the user is viewing a resource, or the above-mentioned unplayed advertisement may also be the user viewing the next resource of a resource. , the ad that the next asset should play. Alternatively, the above-mentioned advertisements may be repeated advertisements. If the user has the appropriate permissions, the ad can be skipped. Of course, the user can also choose the advertisement to be skipped, provided that there is permission to skip one or more advertisements. Each time an ad is skipped, a permission can be revoked.

An example is used to illustrate this. Taking the process of watching a video to push advertisements as an example, during the process of playing the video, the video is configured with advertisements. When the video reaches a certain progress, interactive prompt information is displayed, and the interactive prompt information prompts the advertisement. , in the case of receiving the interactive operation performed on the advertisement, obtain the interactive result, and update the virtual asset of the target account according to the interactive result. For example, clicking on the ad once will add 10 gold coins. Or, add permissions to the target account according to the interaction results, such as clicking on an advertisement to add one permission at a time, and one permission can be used to skip an advertisement, such as skipping an advertisement of 15 seconds. Or, after the video pushes the advertisement and plays the video content, and when the video reaches a certain progress, interactive prompt information is displayed, the interactive prompt information prompts the advertisement, and the interactive result is obtained when the interactive operation performed on the advertisement is received. According to the interaction result, it is decided whether to skip the advertisements that are played repeatedly in the process of continuing to play the video content.

Through this embodiment, through the above method, in the process of playing the first media file, the duration between the current playing time of the first media file and the playing end time of the first media file can be less than or equal to the first threshold. Play interactive prompt information, prompt media promotion resources, receive interactive operations on media promotion resources, obtain interactive results, update target attribute information according to the interactive results, and achieve the effect of improving the efficiency of interaction with advertisements.

As an optional implementation manner, displaying interactive prompt information in the playback client includes:

Create a prompt window on the first media file played in the playback client;

Multiple interactive prompt items are displayed in the prompt window, wherein the multiple interactive prompt items include interactive prompt items corresponding to at least one media promotion resource, the interactive prompt is used to receive interactive operations, and the interactive prompt information includes multiple interactive prompt items.

Optionally, the above-mentioned interactive prompt item may include at least one interactive prompt item corresponding to a media promotion resource. That is to say, among the above interactive prompt items, some prompt items are prompt items corresponding to media promotion resources, each prompt item corresponds to a media promotion resource, and some prompt items do not correspond to media promotion resources. When the interactive prompt items corresponding to the above-mentioned multiple media promotion resources are prompted in the prompt window, operations on the interactive prompt items can be received, and an interactive result can be obtained. You can receive interactive operations on interactive prompt items through controls.

The size of the above controls may not be limited. Optionally, the above-mentioned control may be a virtual button for interactive operation, and each interactive prompt item corresponds to a control. The control can be a virtual button. For example, an interactive prompt item can be displayed through the virtual button control. When the interactive prompt item is clicked, it is considered that the virtual button control is clicked, and the user is considered to have an interactive operation with the interactive prompt item corresponding to the control. Alternatively, the area where the interactive prompt item is displayed is set as a control, and each interactive prompt item in the prompt window corresponds to a display area in the window. Clicking the area where the interactive prompt item is located means that the control is clicked. Considers an interaction with the interactive tooltip for this area. The control can also be a thumbnail, and multiple thumbnails are displayed in the prompt window, and each thumbnail corresponds to an interactive prompt item. Click the thumbnail directly to think that an interaction has occurred with the corresponding interactive prompt item. Of course, there are other display forms of controls, such as checkboxes.

Optionally, the above-mentioned media promotion resources are promotion resources displayed before the interactive prompt information is displayed, before the first media file is played, or during the process of playing the first media file. Before the interactive prompt information is displayed, the media promotion resource is displayed, then in the process of displaying the prompt window and displaying the interactive prompt item, the interactive prompt item includes the icon of the previously displayed media promotion resource, which is the same as when the first media file is played. There are no icons for promotional assets displayed. The user can select the icon corresponding to the media promotion resource displayed when the first media file is played, and the user's virtual resource is added.

For example, as shown in FIG. 8 , FIG. 8 is a schematic diagram of a prompt window displaying a plurality of interactive prompt items. In FIG. 8 , the advertisement 802 played by the first media file is the advertisement 1, the advertisement 804 is the advertisement 4, and the advertisement 806 is the advertisement 5, and the corresponding interactive prompt items of the advertisement 1, the advertisement 2 and the advertisement 3 are displayed in the prompt window 808. 2 and advertisement 3 are advertisements that are not configured in the first media file. In the case where Ad 1 to Ad 3 are displayed, the user can interact through virtual buttons. If the user selects advertisement 1, the advertisement configured in the first media file is selected, and the target attribute information of the user's account can be adjusted.

Continue to explain in conjunction with the scene in the video that interacts with the ad. During the playback of the video, the video is configured with advertisements. When playing a video, if the remaining playing time of the video is less than or equal to the first threshold, interactive prompt information is displayed on the playback client through a prompt window, and multiple interactive prompt items are displayed in the prompt window. Item corresponds to an advertisement, some interactive prompt items correspond to advertisements configured in the video, and some interactive prompt items correspond to advertisements that are not configured in the video. It may be determined by receiving a selection operation performed on an interactive prompt item that an interactive operation for the interactive prompt item is received. For example, as shown in FIG. 9 , in the process of displaying the interactive prompt item in the prompt window 902 , the corresponding interactive prompt item can be selected through the virtual button 904 .

Through this embodiment and the above method, it is possible to display multiple interactive prompt items through the prompt window, and use the interactive prompt items to receive interactive operations, thereby achieving the effect of improving the efficiency of interaction with media promotion resources.

As an optional implementation manner, receiving the interactive operation performed on the media promotion resource according to the interactive prompt information, and obtaining the interactive result includes:

In response to the selection operation performed on the first target interactive prompt item in the plurality of interactive prompt items, selecting the first target candidate media promotion resource corresponding to the first target interactive prompt item;

In the case that the first target candidate media promotion resource matches the media promotion resource, determine that the interaction result indication is to update the target attribute information of the target account;

In the case that the first target candidate media promotion resource does not match the media promotion resource, it is determined that the interaction result indicates that the target attribute information of the target account is not updated.

Optionally, after the prompt window is displayed and the interactive prompt item is displayed in the prompt window, if a selection operation for the first target interactive prompt item in the interactive prompt item is received, the first target interactive prompt item corresponding to the first target interactive prompt item is obtained. A target candidate media promotion resource. The above-mentioned first target candidate media promotion resource is one of multiple media promotion resources, or does not belong to the above-mentioned media promotion resource. Whether to update the target attribute information of the target account may be determined by judging whether the above-mentioned first target candidate media promotion resource belongs to the above-mentioned multiple media promotion resources.

For example, continue to illustrate with the interaction with the ad in the video. During the playback of the video, the video is configured with advertisements. When playing a video, if the remaining playing time of the video is less than or equal to the first threshold, interactive prompt information is displayed on the playback client through a prompt window, and multiple interactive prompt items are displayed in the prompt window. The item corresponds to an advertisement. After receiving the selection operation for any interactive prompt item, obtain the advertisement corresponding to the interactive prompt item. If the advertisement is an advertisement configured for the video, adjust the target attribute information of the target account. If the advertisement is not an advertisement configured by the video, the target attribute information of the target account will not be adjusted. That is to say, if multiple advertisements are configured for the video, during the process of displaying the prompt window and displaying multiple interactive prompt items, if the advertisement configured for the video is selected, the user's target attribute information will be adjusted. Configured advertisements, the target attribute information will not be adjusted, because before the user selects, those advertisements are video-configured advertisements and which advertisements are not video-configured advertisements are not prompted in the prompt window, which can prompt the user to try his best to select the video for the video. Configured ads to improve interaction efficiency. If the interactive prompt item selected by the user is an icon corresponding to an advertisement configured in the video, the user can prompt to select the correct prompt message. For example, as shown in FIG. 10 , the user selects the advertisement 1 in the prompt window 1002, and if the selection is correct, a prompt can be prompted. Message 1004, prompting the user to obtain a coupon. Of course, in the process of selecting interactive prompt items, one or more options can be selected, but the number of choices cannot exceed the number of interactive prompt items. As shown in FIG. 11 , FIG. 11 is a schematic diagram of a wrong selection, and a prompt message 1102 is displayed.

As an optional implementation manner, after determining that the interaction result is not to update the target attribute information of the target account, the method further includes:

Highlights the interactive prompt item that matches the media promotion resource in the prompt window.

Optionally, the above-mentioned highlighting may be displaying the interactive prompt items that match the media promotion resources in a display manner different from the display manner of the interactive prompt items that do not match the media promotion resources. For example, the display size, display shape, display style, display color, etc. of the interactive prompt items matching the media promotion resources are changed, and/or flashes at a certain frequency, and/or additional prompt messages are displayed.

For example, continue to illustrate with the interaction with the ad in the video. When there are multiple interactive prompt items displayed in the prompt window, and each interactive prompt item corresponds to an advertisement, after receiving the selection operation of any interactive prompt item, the advertisement corresponding to the interactive prompt item is obtained. If the advertisement is not an advertisement configured by the video, the target attribute information of the target account will not be adjusted. In this case, it is necessary to highlight the interactive prompt items in the prompt window that match the advertisements configured in the video, so as to prompt the user which interactive prompt items are icons corresponding to the advertisements of the video. For example, as shown in FIG. 12, the correct answer is prompted with an additional prompt message 1202, and the correct answer can also be marked with a special identifier.

Through this embodiment and the above method, after selecting the wrong interactive prompt item, the correct icon can be prompted in the prompt window, which can promote the user to select the correct interactive prompt item, thereby improving the interaction efficiency with advertisements.

As an optional implementation manner, receiving the interactive operation performed on the media promotion resource according to the interactive prompt information, and obtaining the interactive result includes:

In response to the evaluation operation performed on the second target interactive prompt item in the plurality of interactive prompt items, the evaluation result corresponding to the second target candidate media promotion resource indicated by the second target interactive prompt item is updated; the interactive result indication is determined to be Update the target attribute information of the target account;

In the case that no evaluation operation has been performed on any one of the plurality of interactive prompt items, it is determined that the interaction result indicates that the target attribute information of the target account is not updated.

Optionally, after the interactive prompt item is displayed in the prompt window in this embodiment of the present application, an evaluation operation performed on the second target interactive prompt item in the plurality of interactive prompt items may also be received. The above evaluation operation may be scoring the above-mentioned second target interactive prompt item, or adding a remark to the above-mentioned second target interactive prompt item, or voting for different options of the second target interactive prompt item. For example, after selecting the displayed second target interactive prompt item, the score corresponding to the second target interactive prompt item can be directly increased by 1, or, after selecting a second target interactive prompt item, the displayed area can be used for scoring, Or vote, or add notes, etc.

Optionally, the interactive prompt item displayed in the prompt window in the embodiment of the present application may be an icon corresponding to the media promotion resource of the first media file. When the icon corresponding to the media promotion resource of the first media file is displayed, by receiving the above evaluation operation, an evaluation or score can be added to the media promotion resource of the first media file, and when the evaluation operation is received, it can be adjusted or updated The target attribute information held by the target account. If the target account has no evaluation or score, and no evaluation operation is performed, the target attribute information will not be updated for the target account.

Continue to explain in conjunction with the scene in the video that interacts with the ad. A plurality of interactive prompt items are displayed in the prompt window, each interactive prompt item corresponds to an advertisement, and the user's evaluation operation can be received, so as to evaluate the advertisements of one or more videos. For example, as shown in FIG. 13 , in FIG. 13 , the advertisement in the played first media file may be scored. Ad 1 Ad 4 and Ad 5 are both advertisements configured for the first media file.

The evaluation operation may also be a voting operation. For example, after displaying an advertisement in the prompt window, you may also vote for the advertisement, and select the advertisement that the user likes among the advertisements configured in the video, so as to vote for it. As shown in FIG. 14 , the user can vote for the advertisements they like, and the current number of votes for each advertisement can also be displayed before or after voting.

Through this embodiment and the above method, the purpose of receiving an evaluation operation to evaluate an advertisement is achieved, and the effect of improving the interaction efficiency of performing an interactive operation with an advertisement is achieved.

As an optional implementation manner, after multiple interactive prompt items are displayed in the prompt window, the prompt window further includes one of the following:

In the case that the first media file is played to the end time of playing, close the prompt window;

When the display duration of the prompt window reaches the second threshold, close the prompt window;

In the case of getting the interactive result, close the prompt window.

Optionally, the above-mentioned prompt window in the present application may pause the playing of the first media file when displayed. Of course, as another method, the first media file may also be played continuously when the prompt window is displayed. If the first media file continues to be played when the prompt window is displayed, the prompt window may be closed when the first media file is played. Regardless of whether the prompt window continues to play the first media file or the prompt window is displayed, the playback of the first media file is paused, the prompt window can be closed when the prompt window display duration reaches the second threshold. Of course, if an interactive operation is received and an interactive result is obtained during the process of displaying the prompt window, the prompt window can be closed.

Continue to explain in conjunction with the scene in the video that interacts with the ad. In the process of video playback, if the conditions for displaying the prompt window are met, the prompt window will be displayed. There are multiple interactive prompt items displayed in the prompt window, and each interactive prompt item corresponds to an advertisement. At this time, the video content will be paused. . The interactive operation performed by the user on the interactive prompt item is received, and if the interactive operation is successful, or the display duration of the prompt window reaches the second threshold, the prompt window is closed and the video content continues to be played. For example, as shown in Figure 15. A countdown 1502 may also be displayed, and when the countdown 1502 returns to zero, the prompt window is closed. It can also be turned off manually via the close button 1504.

Through this embodiment, through the above method, the effect of improving the efficiency of interaction with advertisements is achieved.

As an optional implementation manner, after displaying multiple interactive prompt items in the prompt window, the method further includes:

In the case that the first media file is played to the end of the playback, but the interaction result has not been obtained, continue to display the prompt window, and close the prompt window until the interaction result is obtained;

In the case where the interactive result is obtained, but the first media file has not been played to the end time of playing, the prompt window is closed, and the first media file is continued to be played.

Optionally, the first media file may be displayed synchronously with the prompt window, and during the process of displaying the prompt window, the first media file continues to be played. If the playback of the first media is completed, the prompt window may continue to be displayed until the interactive result is obtained. If the interactive result is obtained during the process of playing the first media file and the prompt window is displayed, the prompt window can be closed and the first media file can be played continuously. Or when the first media file is paused, and the interactive result is obtained during the display of the prompt window, the prompt window can be closed to continue playing the first media file.

Through this embodiment, through the above method, the effect of improving the efficiency of interaction with advertisements is achieved.

As an optional implementation manner, updating the target attribute information of the target account based on the interaction result includes:

In the case that the interaction result indicates to update the target attribute information of the target account, determine the first virtual resource value currently held by the target account;

The first virtual resource value is adjusted and added to the second virtual resource value.

Optionally, the above-mentioned first virtual resource value may be the value of the virtual resource currently held by the target account. If the interaction result indicates to update the virtual resource held by the target account, the first virtual resource value is adjusted to the second virtual resource value, and the second virtual resource value is greater than the first virtual resource value.

Optionally, the above-mentioned first virtual resource value may be a value of a certain type of virtual resource. For example, the target account may have multiple types of virtual resources, corresponding to different virtual resource values. In some cases, different virtual resource values can be adjusted through different interactive operations. For example, continue to illustrate with the interaction with the ad in the video. In the process of video playing, if the conditions for displaying the prompt window are met, the prompt window is displayed, and a plurality of interactive prompt items are displayed in the prompt window, and each interactive prompt item corresponds to an advertisement. If the user's operation of rating the advertisement is received, the user's gold coins can be increased, and if the user's operation of rating the advertisement is received, the user's points can be increased. Or, adjust the permissions or qualifications of the user, etc.

Through this embodiment, by increasing the value of the first virtual resource to the value of the second virtual resource according to the user's interactive operation, the user's target attribute information can be flexibly adjusted according to the user's interactive operation, thereby improving the efficiency of adjusting the target attribute information. Effect.

As an optional implementation manner, adjusting and increasing the first virtual resource value to the second virtual resource value includes:

Determine the current account level of the target account;

Get the adjustment range that matches the account level;

The adjustment range is superimposed on the first virtual resource value to obtain a second virtual resource value.

Optionally, different levels of the above accounts may correspond to, but are not limited to, different adjustment ranges. For example, the higher the account level, the larger the adjustment range, or the lower the account level, the larger the adjustment range. For example, the higher the account level, the larger the adjustment range, you can set a proportional coefficient, and the product of the proportional coefficient and the account level is used as the adjustment range. For example, the adjustment range for level 1 accounts is 1, and the adjustment range for level 2 accounts is 2.

For example, continue to illustrate with the interaction with the ad in the video. In the process of video playing, if the conditions for displaying the prompt window are met, the prompt window is displayed, and a plurality of interactive prompt items are displayed in the prompt window, and each interactive prompt item corresponds to an advertisement. If the user's operation to rate the advertisement is received, the user's gold coins can be increased, 10 gold coins can be added to the 1st level account, 20 gold coins can be added to the 2nd level account, and so on.

Through the present embodiment and the above method, different adjustment ranges can be determined for different accounts, and the accuracy of obtaining the second virtual resource value through adjustment is improved.

As an optional implementation manner, after adjusting and increasing the first virtual resource value to the second virtual resource value, the method further includes:

The play permission information of the target account is adjusted according to the second virtual resource value, wherein the play permission information includes the reduction or exemption control information on the play duration of the media promotion resource.

Optionally, the above-mentioned playback permission information may be, but not limited to, the reduction or exemption of the playback duration of a specific media promotion resource. For example, consuming the second virtual resource value reduces the playback duration of a media promotion resource of a specific duration that needs to be watched. It may also be: Playback rights to a specific resource. For example, a second virtual resource value is used to redeem a resource that could not otherwise be played.

For example, continue to illustrate with the interaction with the ad in the video. The second virtual resource value of the target account is 100. When the target account watches the video, the advertisement in the video cannot be skipped, but the second virtual resource value can be used to reduce the duration of the advertisement. For example, 1 point of the second virtual resource value reduces the duration of the advertisement by 1 second. Alternatively, resources that would otherwise not be viewable can be viewed using the second virtual resource value. For example, resources that can only be viewed by VIPs, or resources that can be viewed only by coupons, can consume the second virtual resource value to obtain viewing qualifications.

Through this embodiment, through the above method, the effect of using the second virtual resource value to adjust the playback authority information, reducing the playback duration of the media promotion resource, and improving the playback efficiency of the media promotion resource is achieved.

As an optional implementation manner, before displaying the interactive prompt information in the playback client, the method further includes:

Determine the resource identifier of the media promotion resource configured for the first media file, wherein the media promotion resource includes at least one of the following: a pre-roll media promotion resource set before the start playing time of the first media file, a Embedded media promotion resources inserted in media files;

Obtain the interactive prompt item corresponding to the media promotion resource according to the resource identifier.

Optionally, the patch-type media promotion resource before the first media file in this application, or the embedded media promotion resource inserted in the first media file, during the playback of the first media file, if the When the media promotion resource is played, the media promotion resource is played, and the media promotion resource cannot be skipped under normal circumstances, and the second virtual resource value in the above embodiment of the present application can be used to reduce or skip the duration. The prompt window is the content displayed after the media promotion resource. That is to say, in the present application, the display of the interactive prompt information is triggered only after all the media promotion resources of the first media file are displayed. It can be constrained by setting the size of the first threshold.

For example, continue to illustrate with the interaction with the ad in the video. During the playback of the video, or before the video is played, the advertisement of the video is played according to the configured playback position of the advertisement. If the video contains two advertisements, the first advertisement is at the beginning of the video, and the second advertisement is at the 10th minute of the video. First, the first advertisement is played at the beginning of the video, then the video is played, and the second advertisement is played at the 10th minute of the video. advertise. Interaction tooltips will not appear until the ad for all videos has finished playing.

Of course, the interactive prompt information can also be displayed in advance, for example, between the first advertisement and the second advertisement.

The following description is combined with a specific example. Taking the user as a non-member as an example, as shown in S1602 to S1610 in FIG. 16 , in S1602 , the non-member user can order videos. After the video on demand, S1604, the player will play a patch advertisement before playing the video, S1606, play the video and play the inserted advertisement in the video, S1608, after the video is played, you can choose from the advertisement in the previous video One or more advertisements, and then select one or more advertisements from the advertisements that are not configured for the video, use the above-selected advertisements as interactive prompt items, use the prompt window to display, one advertisement corresponds to one icon, and prompt the user to choose from it The advertisement configured in this video can be rewarded if you choose the right one. The advertisement identifier may be the advertisement brand name of the advertisement played in the video + the advertisement promotion image, and the advertisement promotion image may be the cover image of the previously played video advertisement.

S1608: Receive a user's selection request, where the request includes the user's selection of an advertisement in the prompt window. S1610, if the user chooses correctly, the user's target attribute information can be adjusted, such as gold coins (gold coins can be used for cash withdrawal, recharge for membership, etc.), points, VIP experience coupons, enjoyment of recharge discounts, and the number of videos to be played next time. seconds ads, etc. and prompt the user to select the correct one. For example, if a video has two 15-second ads before it plays, the two ads will be inserted during the video playback. During the video playing process, if the two advertisements have not been played, the above prompt window may be displayed. If the user chooses correctly, the two advertisements can be exempted from playing or one can be exempted from playing. Alternatively, when a user views the next video episode, the ad or part of the ad before the next video episode can be dispensed with. If the user chooses incorrectly, the corresponding target attribute information will not be adjusted, and the user may be prompted to choose the wrong choice, and the correct answer will be announced at the same time. If the user does not want to participate, the prompt window can be closed directly. The user has only one choice. Technically, one advertisement that has appeared in this video + multiple advertisements in other videos can be screened out at the end of each video, and presented to the user by means of an interstitial screen for the user to choose.

It should be noted that when receiving the user's interactive operation, it can be implemented through a control. The form of control is not limited. For example, the control may be a displayed control or a hidden control, and the displayed control may be a button or a check box. A hidden control can be a control that does not appear on the outside but actually exists. For example, the hidden control can display the thumbnail of the advertisement. If the user clicks the thumbnail of the advertisement, he can also click the control to realize the interactive operation. The check box in Figure 12 is a visual control. The controls in FIG. 17 are hidden, and different thumbnails 1702 are displayed in the controls. The thumbnails 1702 may be thumbnails of a frame of images in an advertisement, or thumbnails representing an advertisement. Clicking on the thumbnail 1702 is regarded as an interactive operation with the control.

It should be noted that, for the sake of simple description, the foregoing method embodiments are all expressed as a series of action combinations, but those skilled in the art should know that the present invention is not limited by the described action sequence. As in accordance with the present invention, certain steps may be performed in other orders or simultaneously. Secondly, those skilled in the art should also know that the embodiments described in the specification are all preferred embodiments, and the actions and modules involved are not necessarily required by the present invention.

According to another aspect of the embodiments of the present invention, a media file interaction apparatus for implementing the above-mentioned media file interaction method is also provided. As shown in Figure 18, the device includes:

Playing unit 1802, configured to play a first media file in response to a play request triggered in the play client logged in with the target account, wherein the first media file is configured with media promotion resources, and the media promotion resources are used to promote the displayed target product;

The display unit 1804 is configured to display interactive prompt information in the playback client when the duration between the current playback moment of the first media file and the playback end moment of the first media file is less than or equal to the first threshold;

A receiving unit 1806, configured to receive the interactive operation performed on the media promotion resource according to the interactive prompt information, and obtain the interactive result;

The updating unit 1808 is configured to update the target attribute information of the target account based on the interaction result.

Optionally, the above-mentioned interactive device for media files may be applied, but not limited to, in the process of using the client to play media files after logging in to the client with the target account. The above-mentioned media files may be, but are not limited to, video files, audio files or live broadcast resources. The above-mentioned client can be, but is not limited to, any client that can play media files. Such as live platform client, video platform client, etc. Taking using the video platform client to play a video file as an example, when playing the video file, the video file is configured with media promotion resources, and the media promotion resources can be located at the beginning, middle or end of the video file. In the process of playing the video file, if the duration from the current playing time of the video file to the playing end time of the video file is less than or equal to the first threshold, interactive prompt information is displayed in the playing client. The interaction operation performed by the promotion resource is obtained, and the interaction result is obtained, and the virtual resource of the target account is updated according to the interaction result.

Through the above method, when interacting with the media promotion resource, it is no longer necessary to adjust the playback progress of the media file or quit the media file to play again, so that the interaction with the media promotion resource can be realized, and the efficiency of the interaction with the media promotion resource is improved.

For other examples of this embodiment, please refer to the foregoing examples, and details are not described herein again.

According to yet another aspect of the embodiments of the present invention, an electronic device for implementing the above-mentioned file interaction method is also provided, and the electronic device may be the terminal device or the server shown in FIG. 19 . This embodiment is described by taking the electronic device as a terminal as an example. As shown in FIG. 19 , the electronic device includes a memory 1902 and a processor 1904, where a computer program is stored in the memory 1902, and the processor 1904 is configured to execute the steps in any one of the above method embodiments through the computer program.

Optionally, in this embodiment, the above-mentioned electronic device may be located in at least one network device among multiple network devices of a computer network.

Optionally, in this embodiment, the above-mentioned processor may be configured to execute the following steps through a computer program:

In response to a play request triggered in the play client logged in by the target account, play the first media file, wherein the first media file is configured with media promotion resources, and the media promotion resources are used to promote the displayed object product;

In the case where the duration between the current playback time of the first media file and the playback end time of the first media file is less than or equal to the first threshold, displaying interactive prompt information in the playback client;

According to the interactive prompt information, receive the interactive operation performed on the media promotion resource, and obtain the interactive result;

Update the target attribute information of the target account based on the interaction result.

Optionally, those of ordinary skill in the art can understand that the structure shown in FIG. 19 is only for illustration, and the electronic device of the electronic device can also be a smart phone (such as an Android phone, an iOS phone, etc.), a tablet computer, a palmtop computer, and a mobile Internet device. (Mobile Internet Devices, MID), PAD and other terminal equipment. FIG. 19 does not limit the structure of the above-mentioned electronic device. For example, an electronic device electronic device may also include more or fewer components than those shown in FIG. 19 (eg, network interfaces, etc.), or have a different configuration than that shown in FIG. 19 .

The memory 1902 may be used to store software programs and modules, such as program instructions/modules corresponding to the media file interaction method and apparatus in the embodiment of the present invention, and the processor 1904 runs the software programs and modules stored in the memory 1902, thereby Execute various functional applications and data processing, that is, realize the above-mentioned interactive method of media files. Memory 1902 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memory 1902 may further include memory located remotely from the processor 1904, and these remote memories may be connected to the terminal through a network. Examples of such networks include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and combinations thereof. Wherein, the memory 1902 may specifically be, but not limited to, be used to store information such as sample characteristics of items and target virtual resource account numbers. As an example, as shown in FIG. 19 , the memory 1902 may include, but is not limited to, the playback unit 1802 , the display unit 1804 , the receiving unit 1806 and the updating unit 1808 in the interactive device including the above media files. In addition, it may also include, but is not limited to, other module units in the above-mentioned interactive device for media files, which will not be repeated in this example.

Optionally, the above-mentioned transmission device 1906 is configured to receive or send data via a network. Specific examples of the above-mentioned networks may include wired networks and wireless networks. In one example, the transmission device 1906 includes a network adapter (Network Interface Controller, NIC), which can be connected to other network devices and routers through a network cable so as to communicate with the Internet or a local area network. In one example, the transmission device 1906 is a radio frequency (RF) module, which is used for wirelessly communicating with the Internet.

In addition, the above-mentioned electronic equipment further includes: a display 1908 for displaying the above-mentioned order information to be processed; and a connection bus 1910 for connecting various module components in the above-mentioned electronic equipment.

In other embodiments, the above-mentioned terminal device or server may be a node in a distributed system, wherein the distributed system may be a blockchain system, and the blockchain system may be communicated by the multiple nodes through a network A distributed system formed by connection in the form of. Among them, a peer-to-peer (P2P, Peer To Peer) network can be formed between nodes, and any form of computing devices, such as servers, terminals and other electronic devices can become a node in the blockchain system by joining the peer-to-peer network.

According to one aspect of the present application, there is provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instruction from the computer-readable storage medium, and the processor executes the computer instruction, so that the computer device executes the above-mentioned interactive method of the media file, wherein the computer program is configured to execute any one of the above-mentioned when running. steps in a method embodiment.

Optionally, in this embodiment, the above-mentioned computer-readable storage medium may be configured to store a computer program for executing the following steps:

In response to a play request triggered in the play client logged in by the target account, play the first media file, wherein the first media file is configured with media promotion resources, and the media promotion resources are used to promote the displayed object product;

In the case where the duration between the current playback time of the first media file and the playback end time of the first media file is less than or equal to the first threshold, displaying interactive prompt information in the playback client;

According to the interactive prompt information, receive the interactive operation performed on the media promotion resource, and obtain the interactive result;

Update the target attribute information of the target account based on the interaction result.

Optionally, in this embodiment, those of ordinary skill in the art can understand that all or part of the steps in the various methods of the above-mentioned embodiments can be completed by instructing the hardware related to the terminal device through a program, and the program can be stored in a In the computer-readable storage medium, the storage medium may include: a flash disk, a read-only memory (Read-Only Memory, ROM), a random access memory (Random Access Memory, RAM), a magnetic disk or an optical disk, and the like.

The above-mentioned serial numbers of the embodiments of the present invention are only for description, and do not represent the advantages or disadvantages of the embodiments.

If the integrated units in the above-mentioned embodiments are implemented in the form of software functional units and sold or used as independent products, they may be stored in the above-mentioned computer-readable storage medium. Based on this understanding, the technical solution of the present invention is essentially or the part that contributes to the prior art or all or part of the technical solution can be embodied in the form of a software product, and the computer software product is stored in a storage medium, Several instructions are included to cause one or more computer devices (which may be personal computers, servers, or network devices, etc.) to perform all or part of the steps of the methods described in the various embodiments of the present invention.

In the above-mentioned embodiments of the present invention, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.

In the several embodiments provided in this application, it should be understood that the disclosed client may be implemented in other manners. The apparatus embodiments described above are only illustrative, for example, the division of the units is only a logical function division, and there may be other division methods in actual implementation, for example, multiple units or components may be combined or Integration into another system, or some features can be ignored, or not implemented. On the other hand, the shown or discussed mutual coupling or direct coupling or communication connection may be through some interfaces, indirect coupling or communication connection of units or modules, and may be in electrical or other forms.

The units described as separate components may or may not be physically separated, and components displayed as units may or may not be physical units, that is, may be located in one place, or may be distributed to multiple network units. Some or all of the units may be selected according to actual needs to achieve the purpose of the solution in this embodiment.

In addition, each functional unit in each embodiment of the present invention may be integrated into one processing unit, or each unit may exist physically alone, or two or more units may be integrated into one unit. The above-mentioned integrated units may be implemented in the form of hardware, or may be implemented in the form of software functional units.

The above are only the preferred embodiments of the present invention. It should be pointed out that for those skilled in the art, without departing from the principles of the present invention, several improvements and modifications can be made. It should be regarded as the protection scope of the present invention.

Claims (15)

1. An interactive method based on media files, comprising:

responding to a playing request triggered in a playing client logged in by a target account, and playing a first media file, wherein the first media file is configured with media promotion resources, and the media promotion resources are used for promoting the displayed object product;

displaying interactive prompt information in the playing client under the condition that the time length from the current playing time of the first media file to the playing ending time of the first media file is less than or equal to a first threshold value;

receiving interactive operation executed on the media promotion resource according to the interactive prompt information to obtain an interactive result;

and updating the target attribute information of the target account based on the interaction result.

2. The method of claim 1, wherein displaying the interactive prompt message in the playback client comprises:

creating a prompt window on the first media file played in the playing client;

displaying a plurality of interactive prompt items in the prompt window, wherein the plurality of interactive prompt items comprise at least one interactive prompt item corresponding to the media promotion resource, the interactive prompt items are used for receiving interactive operation, and the interactive prompt information comprises the interactive prompt items.

3. The method of claim 2, wherein receiving the interactive operation performed on the media promotion resource according to the interactive prompt message and obtaining an interactive result comprises:

responding to selection operation executed on a first target interactive prompt item in the plurality of interactive prompt items, and selecting a first target candidate media promotion resource corresponding to the first target interactive prompt item;

and under the condition that the first target candidate media promotion resource is matched with the media promotion resource, determining that the interaction result indicates that the target attribute information of the target account is updated.

4. The method according to claim 3, further comprising, after the determining that the interaction result is not to update the target attribute information of the target account:

and highlighting and displaying the interactive prompt item matched with the media promotion resource in the prompt window.

5. The method of claim 2, wherein receiving the interactive operation performed on the media promotion resource according to the interactive prompt message and obtaining an interactive result comprises:

in response to the evaluation operation executed on a second target interactive prompt item in the plurality of interactive prompt items, updating an evaluation result corresponding to a second target candidate media promotion resource indicated by the second target interactive prompt item; and determining that the interaction result indicates to update the target attribute information of the target account.

6. The method of claim 2, wherein after displaying the plurality of interactive prompts in the prompt window, further comprising one of:

closing the prompt window when the first media file is played to the playing end time;

under the condition that the display duration of the prompt window reaches a second threshold value, closing the prompt window;

and closing the prompt window under the condition of obtaining the interaction result.

7. The method of claim 2, after displaying a plurality of interactive prompts in the prompt window, further comprising:

under the condition that the first media file is played to the playing ending moment but the interaction result is not obtained yet, continuing to display the prompt window until the prompt window is closed under the condition that the interaction result is obtained;

and closing the prompt window and continuing to play the first media file under the condition that the interaction result is obtained but the first media file is not played to the playing end moment.

8. The method of claim 1, wherein the updating the target attribute information of the target account based on the interaction result comprises:

under the condition that the interaction result indicates that the target attribute information of the target account is updated, determining a first virtual resource value currently held by the target account;

and adjusting and increasing the first virtual resource value to a second virtual resource value.

9. The method of claim 8, wherein the adjusting the first virtual resource value to increase to a second virtual resource value comprises:

determining the current account grade of the target account;

acquiring an adjustment amplitude matched with the account number grade;

and superposing the adjustment amplitude on the first virtual resource value to obtain the second virtual resource value.

10. The method of claim 8, wherein after the adjusting the first virtual resource value to the second virtual resource value, further comprising:

and adjusting the playing authority information of the target account according to the second virtual resource value, wherein the playing authority information comprises exemption control information of the playing duration of the media promotion resource.

11. The method according to any one of claims 1 to 10, further comprising, before displaying the interactive prompt message in the playing client:

determining a resource identifier of the media promotion resource configured for the first media file, wherein the media promotion resource comprises at least one of: the media promotion system comprises a front patch type media promotion resource and an embedded type media promotion resource, wherein the front patch type media promotion resource is arranged before the initial playing time of a first media file;

and acquiring an interactive prompt item corresponding to the media promotion resource according to the resource identifier.

12. An interactive device based on media files, comprising:

the system comprises a playing unit, a display unit and a display unit, wherein the playing unit is used for responding to a playing request triggered in a playing client logged in by a target account number and playing a first media file, the first media file is configured with media promotion resources, and the media promotion resources are used for promoting displayed object products;

the display unit is used for displaying interaction prompt information in the playing client under the condition that the time length from the current playing time of the first media file to the playing ending time of the first media file is less than or equal to a first threshold value;

the receiving unit is used for receiving the interactive operation executed on the media promotion resource according to the interactive prompt information to obtain an interactive result;

and the updating unit is used for updating the target attribute information of the target account based on the interaction result.

13. The apparatus of claim 12, wherein the display unit comprises:

a creating module, configured to create a prompt window on the first media file played in the playing client;

the first display module is used for displaying a plurality of interactive prompt items in the prompt window, wherein the plurality of interactive prompt items comprise at least one interactive prompt item corresponding to the media promotion resource, each interactive prompt item is respectively configured with an operation control used for receiving interactive operation, and the interactive prompt information comprises the plurality of interactive prompt items.

14. A computer-readable storage medium, comprising a stored program, wherein the program when executed performs the method of any of claims 1 to 11.

15. An electronic device comprising a memory and a processor, characterized in that the memory has stored therein a computer program, the processor being arranged to execute the method of any of claims 1 to 11 by means of the computer program.

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