CN113992620A - Method for tracking mail reading behavior - Google Patents
Method for tracking mail reading behavior Download PDFInfo
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- CN113992620A CN113992620A CN202111081619.6A CN202111081619A CN113992620A CN 113992620 A CN113992620 A CN 113992620A CN 202111081619 A CN202111081619 A CN 202111081619A CN 113992620 A CN113992620 A CN 113992620A
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- 238000000034 method Methods 0.000 title claims abstract description 18
- 230000000694 effects Effects 0.000 claims abstract description 6
- 230000006399 behavior Effects 0.000 claims description 11
- 235000014510 cooky Nutrition 0.000 claims description 9
- 238000012544 monitoring process Methods 0.000 claims description 3
- 230000006855 networking Effects 0.000 claims description 3
- 230000004075 alteration Effects 0.000 description 1
- 230000009286 beneficial effect Effects 0.000 description 1
- 238000004891 communication Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/955—Retrieval from the web using information identifiers, e.g. uniform resource locators [URL]
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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Abstract
The invention relates to the technical field of network tracking, and particularly discloses a method for tracking mail reading behavior, which comprises the following steps: when a user clicks a link, the link is rewritten to a server side in advance, and a string of unique identification code for marking the link and address information of a receiver are attached to the url address; after receiving the access request, the server side can identify the accessed mailbox information, so that the access can be associated with a specific receiver; the service redirects the request to the web address that the recipient really wants to access, accompanied by the relevant parameters and the visitor identification code. The method for tracking the mail reading behavior can identify the specific receiver clicked by the link, so that the mail marketing effect can be ascertained, the subsequent website access behavior of the receiver can be associated with the receiver, and the anonymous visitor can be identified; parameters in the website are not attached with a mailbox address plaintext, so that the privacy information of a receiver is prevented from being revealed.
Description
Technical Field
The invention relates to the technical field of network tracking, in particular to a method for tracking mail reading behaviors.
Background
Email is a communication method for providing information exchange by electronic means, and is the most widely used service of the internet. Through the e-mail system of the network, the user can contact the network user in any corner of the world in a very quick way (the user can send the information to any specified destination in the world within a few seconds) at a very low price (only the network fee is needed no matter where the user sends the information), and the user can contact the network user in any corner of the world.
In the digital marketing era, a tracking technology for accurately tracking the e-mail reading behavior exists, and products in the market can monitor whether a certain link is opened by a receiver or not, but the link belongs to a certain domain name. The system cannot identify other page access behaviors of the user in the domain name, so that enterprises cannot sense the interest of the user, and accurate marketing cannot be realized.
Disclosure of Invention
The present invention is directed to a method for tracking the reading behavior of a mail, so as to solve the problems mentioned in the background art.
In order to achieve the purpose, the invention provides the following technical scheme: a method of tracking mail reading activity, comprising the steps of:
s1: when a user clicks a link, the link is rewritten to a server side in advance, and a string of unique identification code for marking the link and address information of a receiver are attached to the url address;
s2: after receiving the access request, the server side can identify the accessed mailbox information, so that the access can be associated with a specific receiver;
s3: the server redirects the request to a website which is really visited by the receiver, and attaches relevant parameters and a visitor identification code;
s4: if the website has the monitoring code installed, the parameters are recorded, so that the visit track and the receiver are associated, and continuous tracking of website visit estimation is realized.
Preferably, in S4, a network trace instruction may be generated when the continuous trace is performed, where the network trace instruction includes a trace target and a trace period, and a data stream related to the trace target is extracted from an interface between the mobile network and the internet during the trace period according to the location information of the trace target.
Preferably, the S1 further includes a channel tracing; when a user clicks a mail link, the server side can receive channel information contained in the Cookie, the user downloads and activates the App in the App Store, and at the time, the server side receives the Cookie information again, and the system can track the channel by matching the Cookie twice before and after.
Preferably, in S1, the server includes a processor and a memory, and the memory stores a control program for the processor to execute.
Preferably, in S3, it is determined whether the received parameter information is received for the first time according to the visitor identifier, if so, the parameter information is stored, the total amount of the stored parameter information is recorded as a recording threshold T1, T1 is a positive integer greater than or equal to 1, and the networking rate m of the visited website is calculated and obtained according to a shipment threshold T0 and a recording threshold T1; wherein m is T1/T0 x 100%, T1 is less than or equal to T0.
Preferably, the specific step of S3 is: the service redirects the request to a website which the recipient really wants to access, attaches relevant parameters and a visitor identification code, thereby identifying the identity of the link clicker according to the unique identification code of the visitor, adding the website of the tracking code, and recording the subsequent behavior of the visitor.
Compared with the prior art, the invention has the beneficial effects that:
1. the specific receiver of the link click can be identified, so that the marketing effect of the mail can be ascertained.
2. Subsequent website access behavior of the recipient can be associated with the recipient, thereby identifying the anonymous visitor.
3. Parameters in the website are not attached with a mailbox address plaintext, so that the privacy information of a receiver is prevented from being revealed.
Drawings
FIG. 1 is a schematic flow diagram of the present invention;
FIG. 2 is a flow chart illustrating a tracking process according to the present invention;
FIG. 3 is a schematic view of a continuous tracking process according to the present invention;
FIG. 4 is a channel tracking flow chart according to the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1-4, the present invention provides a technical solution: a method of tracking mail reading activity, comprising the steps of:
s1: when a user clicks a link, the link is rewritten to a server side in advance, and a string of unique identification code for marking the link and address information of a receiver are attached to the url address;
s2: after receiving the access request, the server side can identify the accessed mailbox information, so that the access can be associated with a specific receiver;
s3: the server redirects the request to a website which is really visited by the receiver, and attaches relevant parameters and a visitor identification code;
s4: if the website has the monitoring code installed, the parameters are recorded, so that the visit track and the receiver are associated, and continuous tracking of website visit estimation is realized.
Further, in S4, a network trace command may be generated when the continuous trace is performed, where the network trace command includes a trace target and a trace period, and a data stream related to the trace target is extracted from an interface between the mobile network and the internet during the trace period according to the location information of the trace target.
Further, S1 includes channel tracking; when a user clicks a mail link, the server side can receive channel information contained in the Cookie, the user downloads and activates the App in the App Store, and at the time, the server side receives the Cookie information again, and the system can track the channel by matching the Cookie twice before and after.
Further, in S1, the server includes a processor and a memory, and the memory stores a control program for the processor to execute.
Further, in S3, it is determined whether the received parameter information is received for the first time according to the visitor identifier, and if so, the parameter information is stored, and the total amount of the stored parameter information is recorded as a recording threshold T1, where T1 is a positive integer greater than or equal to 1, and the networking rate m of the visited website is calculated and obtained according to the shipment threshold T0 and the recording threshold T1; wherein m is T1/T0 x 100%, T1 is less than or equal to T0.
Further, the specific step of S3 is: the service redirects the request to a website which the recipient really wants to access, attaches relevant parameters and a visitor identification code, thereby identifying the identity of the link clicker according to the unique identification code of the visitor, adding the website of the tracking code, and recording the subsequent behavior of the visitor.
The method for tracking the mail reading behavior can identify the specific receiver clicked by the link, so that the mail marketing effect can be ascertained;
the subsequent website access behavior of the receiver can be associated with the receiver, so that the anonymous visitor is identified;
parameters in the website are not attached with a mailbox address plaintext, so that the privacy information of a receiver is prevented from being revealed.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (6)
1. A method for tracking mail reading activity, comprising the steps of:
s1: when a user clicks a link, the link is rewritten to a server side in advance, and a string of unique identification code for marking the link and address information of a receiver are attached to the url address;
s2: after receiving the access request, the server side can identify the accessed mailbox information, so that the access can be associated with a specific receiver;
s3: the server redirects the request to a website which is really visited by the receiver, and attaches relevant parameters and a visitor identification code;
s4: if the website has the monitoring code installed, the parameters are recorded, so that the visit track and the receiver are associated, and continuous tracking of website visit estimation is realized.
2. The method of claim 1, wherein the step of tracking the reading of the mail comprises the steps of: in S4, a network trace instruction may be generated during continuous tracing, where the network trace instruction includes a trace target and a trace period, and a data stream related to the trace target is extracted from an interface between the mobile network and the internet in the trace period according to the location information of the trace target.
3. The method of claim 1, wherein the step of tracking the reading of the mail comprises the steps of: the step S1 also comprises channel tracing; when a user clicks a mail link, the server side can receive channel information contained in the Cookie, the user downloads and activates the App in the App Store, and at the time, the server side receives the Cookie information again, and the system can track the channel by matching the Cookie twice before and after.
4. The method of claim 1, wherein the step of tracking the reading of the mail comprises the steps of: in S1, the server includes a processor and a memory, and the memory stores a control program for the processor to execute.
5. The method of claim 1, wherein the step of tracking the reading of the mail comprises the steps of: in S3, determining whether the received parameter information is received for the first time according to the visitor identifier, if so, storing the parameter information, recording the total amount of the stored parameter information as a recording threshold T1, where T1 is a positive integer greater than or equal to 1, and calculating to obtain a networking rate m of the visited website according to a shipment threshold T0 and a recording threshold T1; wherein m is T1/T0 x 100%, T1 is less than or equal to T0.
6. The method of claim 1, wherein the step of tracking the reading of the mail comprises the steps of: the specific steps of S3 are as follows: the service redirects the request to a website which the recipient really wants to access, attaches relevant parameters and a visitor identification code, thereby identifying the identity of the link clicker according to the unique identification code of the visitor, adding the website of the tracking code, and recording the subsequent behavior of the visitor.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111081619.6A CN113992620A (en) | 2021-09-15 | 2021-09-15 | Method for tracking mail reading behavior |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN202111081619.6A CN113992620A (en) | 2021-09-15 | 2021-09-15 | Method for tracking mail reading behavior |
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| CN113992620A true CN113992620A (en) | 2022-01-28 |
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| CN202111081619.6A Pending CN113992620A (en) | 2021-09-15 | 2021-09-15 | Method for tracking mail reading behavior |
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Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114860557A (en) * | 2022-04-08 | 2022-08-05 | 广东联想懂的通信有限公司 | User behavior information generation method, device, equipment and readable storage medium |
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2021
- 2021-09-15 CN CN202111081619.6A patent/CN113992620A/en active Pending
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114860557A (en) * | 2022-04-08 | 2022-08-05 | 广东联想懂的通信有限公司 | User behavior information generation method, device, equipment and readable storage medium |
| CN114860557B (en) * | 2022-04-08 | 2023-05-26 | 广东联想懂的通信有限公司 | User behavior information generation method, device, equipment and readable storage medium |
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