CN113807907A

CN113807907A - Electronic transaction method, system, device, electronic equipment and storage medium thereof

Info

Publication number: CN113807907A
Application number: CN202011324713.5A
Authority: CN
Inventors: 李冀舒; 鲁艳阳; 戚依楠
Original assignee: Beijing Jingdong Shangke Information Technology Co Ltd; Beijing Wodong Tianjun Information Technology Co Ltd
Current assignee: Beijing Jingdong Shangke Information Technology Co Ltd; Beijing Wodong Tianjun Information Technology Co Ltd
Priority date: 2020-11-23
Filing date: 2020-11-23
Publication date: 2021-12-17
Anticipated expiration: 2040-11-23
Also published as: CN113807907B

Abstract

The invention discloses an electronic transaction method, a system, a device, electronic equipment and a storage medium thereof, wherein the method comprises the steps of obtaining the bargaining price of a target article through a preset price bargaining window; calculating according to the negotiated price and the transaction parameter information and a preset negotiated price algorithm to obtain a negotiated price, and displaying or playing the negotiated price through a preset display device or a preset playing device according to a preset display or playing mode; and repeating the above process steps according to the rated upper limit times until receiving the transaction execution instruction, and executing the transaction if receiving the transaction execution instruction. Through bargaining between the buyer and the merchant, the expected price of the buyer is more matched with the pricing of the merchant, the purchase success rate is improved, the inventory turnover rate is further improved, and the cost is reduced. The method is beneficial to solving the technical problems of low transaction success rate, low inventory turnover rate and high cost caused by mismatching of the expectation of the buyer and the pricing of the merchant.

Description

Electronic transaction method, system, device, electronic equipment and storage medium thereof

Technical Field

The present invention relates to the field of computers, and in particular, to a method, a system, an apparatus, an electronic device, and a storage medium thereof for electronic transaction.

Background

At present, with the development of computer technology and the popularization of electronic commerce, the shopping mode of people is changed. Compared with the on-line mode, the user who selects the on-line shopping can more easily acquire the comprehensive and detailed information of the articles, the price of the articles is more sensitive, but the consumption behavior is also influenced by price variation, but the on-line shopping user can hardly negotiate with the e-commerce and can not express the value of the articles in the inner core like the off-line shopping process, so that the shopping is directly abandoned due to the price factor

More importantly, for the e-commerce platform, the variety of articles is various, the perception difficulty of customer requirements is high, and profit loss caused by inaccurate article pricing and inventory planning is easy to generate, so that article price and logistics factors and purchaser factors cannot be objectively integrated to obtain a price which can be accepted by a purchaser, a merchant and the e-commerce platform, so that the articles can be better circulated to complete transactions, the inventory turnover rate is improved, and the cost is reduced.

The technical problem that due to mismatching of the expectation of a buyer and a merchant and pricing of an e-commerce platform, the transaction success rate is low, and further the inventory turnover rate is low and the cost is high is solved.

Disclosure of Invention

The application provides an electronic transaction method, which aims to enable the price expected by a buyer to be more matched with the price of a merchant through bargaining between the buyer and the merchant, improve the purchase success rate, further improve the inventory turnover rate and reduce the cost. The method is beneficial to solving the technical problems of low transaction success rate, low inventory turnover rate and high cost caused by mismatching of the expectation of the buyer and the pricing of the merchant.

The method comprises the following steps:

acquiring the bargained price of the target article through a preset price bargaining window;

calculating a proposal price according to the proposal price and the transaction parameter information and a preset proposal algorithm, wherein the transaction information is the parameter information for determining the price of the target object;

displaying or playing the proposal price through a preset display device or a preset playing device according to a preset display or playing mode;

and repeating the above process steps according to the rated upper limit times until receiving a transaction execution instruction or a transaction termination instruction, and executing the transaction if receiving the transaction execution instruction.

In another optional embodiment, the above process steps are repeated until an implement transaction instruction or a termination transaction instruction is received, and after the transaction step is completed if the implement transaction instruction is received, the method further includes:

and terminating the transaction if the transaction termination instruction is received.

In another optional embodiment, before the step of obtaining the bargained price of the target item through a preset price bargaining window, the method comprises:

configuring and displaying a bargaining label for the target item, wherein the bargaining label is used for indicating that the target item can be bargained;

selecting the bargaining label for bargaining according to a preset selection mode;

displaying the pre-configured price bargaining window to enable a user to input the bargaining price.

In another optional embodiment, the displaying or playing the proposal price through a preset display device or a preset playing device according to a predetermined display or playing manner comprises:

comparing said proposal price with said negotiated price, and displaying or playing said proposal price according to a predetermined display or playing mode when said proposal price is less than said negotiated price;

and waiting for acquiring a transaction execution instruction or a transaction termination instruction in a preset transaction confirmation mode.

In another optional embodiment, said comparing said proposal price and said negotiated price, and after the step of displaying or playing said proposal price according to a predetermined display or playing manner when said proposal price is less than said negotiated price, the method further comprises:

and when the proposal price is larger than the proposal price, receiving the proposal price again through the price proposal window, and displaying or playing the proposal price according to a preset display or playing mode.

In another optional embodiment, after the step of receiving the negotiated price again through the price negotiated price window when the negotiated price is greater than the negotiated price, the method further comprises:

and displaying or playing prompt information through a preset display device or a preset playing device according to a preset prompt mode, wherein the prompt information is used for prompting that the proposal price is higher than the bargained price.

In another alternative embodiment, the present application provides an electronic trading system comprising an electronic trading platform and a user terminal;

the user terminal is used for inputting a bargained price and sending a transaction execution instruction and a transaction termination instruction;

the electronic trading platform is used for acquiring the bargained price of the target article through a preset price bargaining window; calculating a proposal price according to the proposal price and the transaction parameter information and a preset proposal algorithm, wherein the transaction information is the parameter information for determining the price of the target object; displaying or playing the proposal price through a preset display device or a preset playing device according to a preset display or playing mode; and repeating the above process steps according to the rated upper limit times until receiving a transaction execution instruction or a transaction termination instruction, and executing the transaction if receiving the transaction execution instruction.

In another alternative embodiment, the present application provides an electronic transaction device comprising:

the acquisition module is used for acquiring the bargained price of the target object through a preset price bargaining window;

the calculation module is used for calculating a proposal price according to the proposal price and the transaction parameter information and a preset proposal algorithm, wherein the transaction information is the parameter information for determining the price of the target object;

the display and play module is used for displaying or playing the proposal price through a preset display device or a preset play device according to a preset display or play mode;

and the transaction module is used for repeating the process steps according to the rated upper limit times until receiving a transaction execution instruction or a transaction termination instruction, and executing the transaction if receiving the transaction execution instruction.

In another alternative embodiment, the present application further provides an electronic device, the apparatus comprising: a processor and a memory;

the memory has stored therein an application executable by the processor for causing the processor to perform the steps of the electronic transaction method as described.

The present application also provides a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, carries out the steps of the electronic transaction method as described.

As can be seen from the above, based on the above embodiments, through bargaining between the buyer and the merchant, the expected price of the buyer and the pricing of the merchant are more matched, the purchase success rate is improved, and further, the inventory turnover rate is improved, and the cost is reduced. The method is beneficial to solving the technical problems of low transaction success rate, low inventory turnover rate and high cost caused by mismatching of the expectation of the buyer and the pricing of the merchant.

Drawings

FIG. 1 is a flow chart of a method flow 100 of electronic trading in accordance with an embodiment of the present invention;

FIG. 2 is a schematic diagram of an electronic transaction interface 200 according to an embodiment of the invention;

FIG. 3 is a schematic diagram of an electronic transaction interface 300 according to an embodiment of the invention;

FIG. 4 is a flow chart of a method flow 400 of electronic trading in accordance with an embodiment of the present invention;

FIG. 5 is a flow chart of a method 500 for electronic trading in accordance with an embodiment of the present invention;

FIG. 6 is a block diagram of an electronic transaction device according to an embodiment of the present invention.

Detailed Description

The inventor finds that in the goods selling process of the e-commerce platform, the price of goods priced by the e-commerce platform is different from the psychological expected price of a buyer, and because the online transaction is different from the offline transaction, a bargaining link does not exist, the transaction of the e-commerce platform and the buyer is easy to fail, and the buyer does not directly conduct the transaction any more. When each buyer purchases goods, the success rate of transaction can be greatly improved in a bargaining mode, so that the inventory turnover rate of the goods can be greatly improved, the logistics cost is reduced, the reduction of the logistics cost can enable the merchant to give greater offer to the buyer, the good circulation is achieved, and the competitiveness of the merchant is enhanced.

Fig. 1 is a flowchart of an electronic transaction method flow 100 according to an embodiment of the present invention, fig. 2 is a schematic diagram of an electronic transaction interactive interface 200 according to an embodiment of the present invention, and fig. 3 is a schematic diagram of an electronic transaction interactive interface 300 according to an embodiment of the present invention. As shown in fig. 1 and 2, and fig. 3, in one embodiment, the present application provides an electronic transaction method, including:

s101, obtaining the bargained price of the target object through a preset price bargaining window.

In this step, a specific step of obtaining the user's expected price, i.e. the bargained price, through the price bargaining window is provided. The method includes that a price bargaining window is preset on an e-commerce interactive interface, the price bargaining window corresponds to a target article, a buyer can click an option of the target article on a mobile phone terminal for example after selecting the target article, then the price bargaining window corresponding to the target article can be skipped, and the buyer fills in a prospective price in mind, namely the bargaining price, through the price bargaining window.

And S102, calculating according to the bargained price and the transaction parameter information and a preset bargaining algorithm to obtain a proposal price, wherein the transaction information is the parameter information for determining the price of the target article.

In this step, a specific step of calculating the proposal price according to the proposal price and the transaction parameter information and the proposal algorithm is provided. The transaction parameter information is a parameter that can determine the price of the target item, and of course, the bargained price, i.e., the psychological expectation price of the purchaser, is also considered. The proposal price takes into account the cost and the stock condition of the target object and even the time length of the buyer when buying, because the buying time length can express the buying desire of the buyer from the side, and the like, and the proposal price is the result of a comprehensive calculation. The specific algorithm will be described later and will not be described herein.

S103, displaying or playing the proposal price through a preset display device or a preset playing device according to a preset display or playing mode.

In this step, a specific step of displaying or playing the proposal is provided. After the proposal is displayed or played in this step, the buyer can learn the proposal and make subsequent decisions based on the proposal. The buyer may adjust his or her psychological expectations based on the proposal.

S104, repeating the process steps according to the rated upper limit times until receiving a transaction execution instruction or a transaction termination instruction, and executing the transaction if receiving the transaction execution instruction.

In this step, a specific step is provided for repeating the above steps until the purchaser makes a transaction operation to be executed or terminated. The buyer continuously inputs the expected negotiated price through the price negotiated price window, the upper limit of the input times is restricted by the rated upper limit, as the negotiated price can pass the trading time of the buyer when selling and other psychological factors as the element of the negotiated price algorithm, each calculation can calculate a new negotiated price, and through multiple rounds of adjustment, the negotiated price which can be accepted by a buyer or not can be finally calculated, no matter whether the buyer purchases or not, the following day waits for the instruction of the buyer to execute or terminate the trading, and the negotiated price process is completed.

In fig. 3, the buyer can input the bargained price through the price bargaining window and also learn the specification of configuring the target item and other information for later calculation. Fig. 4 shows the proposal and whether to proceed with a subsequent transaction by executing the transaction/terminate transaction button.

In the present embodiment, a specific implementation of an electronic transaction method is provided. Firstly, the bargained price of the target item is obtained through a preset price bargaining window. And the buyer inputs the psychological price of the target item into the price bargaining window, namely the bargaining price. The system background acquires the price bargaining through the method, and calculates according to the bargaining price and the transaction parameter information and a preset bargaining algorithm to obtain a proposal price, wherein the transaction parameter information is parameter information for determining the price of the target article. Then, the transaction parameter information should take into account the factors of stock turnover, the psychological factors of the buyer, the lowest accepted price of the merchant, the branch of sale, etc., wherein the psychological factors of the buyer include the attention of the buyer and the bargained price, and the bargained times to be referred to later, etc. The specific algorithm, which will be mentioned later, is not described herein again. And displaying or playing the proposal price through a preset display device or a preset playing device according to a preset display or playing mode, displaying or playing the proposal price to make a buyer know the proposal price, and finally repeating the process steps according to a rated upper limit number until receiving a transaction execution instruction or a transaction termination instruction, and executing the transaction if receiving the transaction execution instruction. The buyer adjusts the psychological expectation of the buyer to give a reasonable price through the proposal price, and new proposal prices can be continuously given only under the rated upper limit times until the buyer considers that the transaction can be carried out or the transaction cannot be terminated. Through bargaining between the background and the buyer, the success rate of transaction is improved, the inventory turnover rate is further improved, and the cost is reduced. The method is beneficial to solving the technical problems of low transaction success rate, low inventory turnover rate and high cost caused by mismatching of the expectation of the buyer and the pricing of the merchant.

The bargaining algorithm is described in detail below, and the formula for calculation is:

discount width ═ (Count influence coefficient + (IT)_target-IT_real) Influence coefficient + Band index influence coefficient)/(T_|ast-T_first)*100％；

The recommendation price is page price- (page price-lowest price) discount amplitude;

the above table is a description of parameters in the bargaining algorithm, the greater the number of times of bargaining the Count, the more the user's interest level in the item is, the important psychological factor of the buyer, and the above parameters can be regarded as parameter information of the transaction parameter information, but are not limited to the above parameters.

IT_realFor actual stock turnover, IT_targetThe inventory turnover rate is an important index reflecting the turnover speed of the inventory and is an important index for achieving more turnover times with the same goods selling cost, the larger the inventory turnover rate is, the better the inventory turnover rate is, and the inventory turnover rate is related to the inventory costThe bargaining algorithm relates the price and the inventory turnover rate, and can improve the discount degree when the object interested by the client does not reach the inventory turnover rate target, so that the object can be sold quickly, the inventory turnover target is reached, and the inventory cost is reduced.

According to the long tail theory we divided the articles into A, B, C, D, E five grades, which correspond to five Band indexes, as shown in the following table:

band name	Band index
		A	1
B	2
		C	3
D	4
		E	5

And the Band classification based on the long tail theory reflects indexes of sales volume, click volume, ex-warehouse volume and the like of the articles. The long tail is actually a spoken expression of power law in statistics and pareto distribution characteristics, and specifically means that a small number of articles occupy most sales, and other large numbers of articles with low demand or poor sales occupy a sales period like a long tail, but the main stream of articles can become the main stream of articles because of having a larger exposure rate, if the circulation of the long tail of articles can be increased, the sale of some long tail articles can be accelerated, and the sale of some long tail articles can also become a sales explosive, so that more discounts are provided for the articles with low band level to promote the sale of the articles, and the band level can be improved.

Parameter T_firstAnd T_lastThe unit of.

The influence coefficient is determined according to the actual sale condition of each E-commerce platform, and the number of times of bargaining the user, the difference value of the turnover rate of the inventory and the importance degree of the article Band to the price are determined. Preferably, the influence coefficient is 0.3, the influence coefficient of the stock turnover rate difference is 0.5, and the influence coefficient of the Band index is 0.2. The influence coefficient of the bargaining times of the user can be improved for hot-sold articles, the flow of a browsing volume lifting platform which better attracts the user can be better, the influence coefficient of the inventory turnover rate difference of the articles with unhealthy inventory period can be improved, and the influence coefficient of the Band index can be improved for the articles with bad sales volume.

The bargaining algorithm is further described by a specific example, where the target item is 100 yuan, the lowest accepted price is 60 yuan, the user bargaining time is 5 times, the official stock turnover rate is 4, the target stock turnover rate is 10, Band is graded as E, the bargaining start time is 5, the last bargaining time is 10, the influence coefficient of the user bargaining time is 0.3, the influence coefficient of the stock turnover rate is 0.5, and the influence coefficient of the Band is 0.2, and the calculation process is as follows:

(symbol)	value of
		Count	5
T_last	10
		T_first	5
Coefficient of influence	Influence coefficient formulated according to actual conditions
		IT_real	4
ITtarget	10
		Band	Index made according to long tail theory

75％＝(5*0.3+(10-6)*0.5+5*0.2)/(10-4)*100％；

70＝100-(100-60)*75％

Therefore, the proposal is 70 yuan.

In an embodiment, the above process steps are repeated until a transaction implementing instruction or a transaction terminating instruction is received, and after the transaction steps are completed if the transaction implementing instruction is received, the method further includes:

In this embodiment, a specific implementation of terminating a transaction is provided.

FIG. 4 is a flow chart of a method flow 400 of electronic transaction in an embodiment of the invention. As shown in fig. 4, in an embodiment, before the step of obtaining the bargained price of the target item through the preset price bargaining window, the method includes:

s201, configuring and displaying a bargaining label for the target item, wherein the bargaining label is used for indicating that the target item can be bargained.

In this step, a specific embodiment is provided for prompting the buyer that the target item can be bargained through the bargaining label. The bargaining label is configured on the page of the target commodity purchased by the buyer, and the bargaining label can indicate the word of negotiable. As shown in fig. 2, when the purchaser sees the wording of "bargainable", it indicates that the target item is in a state in which bargaining is possible.

S202, selecting the bargaining label to carry out bargaining according to a preset selection mode.

In this step, a specific step of selecting the bargaining label for bargaining by a predetermined selection mode is provided. For example, the bargaining link may be entered by the buyer clicking on an icon of the bargaining label.

S203, displaying the pre-configured price bargaining window so as to enable the user to input the bargaining price.

In this step, a specific step of displaying the pre-configured price bargaining window is provided. By clicking on the bargaining label in the previous step, the price bargaining window is popped up in this step for later bargaining processing.

In this step, a specific embodiment of how the target item can be bargained and enter into a bargaining link is provided by the bargaining label.

FIG. 5 is a flow chart of a method 500 for electronic transaction according to an embodiment of the invention. As shown in fig. 5, in an embodiment, the displaying or playing the proposal price through a preset display device or a preset playing device according to a predetermined display or playing mode comprises:

s301, comparing the proposal price and the negotiated price, and displaying or playing the proposal price according to a preset display or playing mode when the proposal price is less than the negotiated price.

In this step, a specific step is provided when said negotiated price is calculated to be less than said negotiated price of the buyer, namely, said negotiated price is displayed, that is, in the process, for example, if the price of said target item is 100 yuan, said negotiated price of the buyer is 70 yuan, and said negotiated price calculated is 60 yuan, then said negotiated price is even lower than said negotiated price, and the psychological expectation of the buyer is reached or even exceeded, then said negotiated price is displayed to the buyer, so that a more favorable price can be given to the buyer.

S302, waiting for obtaining the transaction execution instruction or the transaction termination instruction through a preset transaction confirmation mode.

In this step, a specific step of waiting for the purchaser to make a transaction or terminate the transaction after giving a more favorable price to the purchaser is provided.

In this embodiment, a specific implementation is provided when the proposal price is less than the bargained price.

In one embodiment, after the step of comparing the proposal price and the negotiated price and displaying or playing the proposal price according to a predetermined display or playing mode when the proposal price is less than the negotiated price, the method further comprises:

In this embodiment, when the proposal price is larger than the bargained price, the buyer can be allowed to input the bargained price again, and according to the above description about the bargaining algorithm, it can be easily seen that the number of times of bargaining and the duration of purchase all affect the proposal price, so when the buyer inputs the bargained price again, the proposal price may be lower than the bargained price, and this process is substantially the same as the off-line bargaining process. As shown by the dashed box in fig. 3, this may not occur if the proposal price is less than the bargained price, but may occur if the proposal price is greater than the bargained price and a need for bargaining occurs, so that the buyer enters a new bargained price again.

In one embodiment, after the step of receiving the negotiated price again through the price negotiated price window when the negotiated price is greater than the negotiated price, and displaying or playing the negotiated price according to a predetermined display or play mode, the method further comprises:

In this embodiment, a specific implementation manner is provided for guiding the buyer to perform the subsequent operation through the prompting message when the recommended price is greater than the negotiated price, such as the prompting message in fig. 4.

In one embodiment, an electronic trading system is provided herein, the electronic trading system including an electronic trading platform and a user terminal;

FIG. 6 is a block diagram of an electronic transaction device according to an embodiment of the present invention. As shown in fig. 6, in one embodiment, the present application provides an electronic transaction device comprising:

an obtaining module 101, configured to obtain a bargained price of a target item through a preset price bargaining window;

a calculating module 102, configured to calculate a proposal price according to the bargained price and the transaction parameter information and a predetermined bargaining algorithm, where the transaction information is parameter information for determining the price of the target item;

a display and play module 103, configured to display or play the proposal price through a preset display device or a preset play device according to a predetermined display or play mode;

and the transaction module 104 is used for repeating the above process steps according to the rated upper limit times until receiving the transaction execution instruction or the transaction termination instruction, and executing the transaction if receiving the transaction execution instruction.

In one embodiment, an electronic device is provided, the apparatus comprising: a processor and a memory;

In an embodiment, a computer-readable storage medium is provided, on which a computer program is stored, which program, when being executed by a processor, is adapted to carry out the steps of the electronic transaction method as described.

In addition, the method steps described in this application may be implemented by hardware, for example, logic gates, switches, Application Specific Integrated Circuits (ASICs), programmable logic controllers, embedded microcontrollers, and the like, in addition to data processing programs. Such hardware capable of implementing the methods described herein may also constitute the present application.

The flowchart and block diagrams in the figures of the present application illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments disclosed herein. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams or flowchart illustration, and combinations of blocks in the block diagrams or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

Those skilled in the art will appreciate that various combinations and/or combinations of features recited in the various embodiments and/or claims of the present disclosure can be made, even if such combinations or combinations are not explicitly recited in the present application. In particular, the features recited in the various embodiments and/or claims of the present application may be combined and/or coupled in various ways, all of which fall within the scope of the present disclosure, without departing from the spirit and teachings of the present application.

The principles and embodiments of the present invention are explained herein using specific examples, which are provided only to help understanding the method and the core idea of the present invention, and are not intended to limit the present application. It will be appreciated by those skilled in the art that changes may be made in this embodiment and its broader aspects and without departing from the principles, spirit and scope of the invention, and that all such modifications, equivalents, improvements and equivalents as may be included within the scope of the invention are intended to be protected by the claims.

In practical applications, the computer readable medium may be included in the apparatus/device/system described in the above embodiments, or may exist alone without being assembled into the apparatus/device/system. The computer readable storage medium carries one or more programs which, when executed, implement the described data sorting apparatus to perform a data sorting method.

According to embodiments disclosed herein, the computer-readable storage medium may be a non-volatile computer-readable storage medium, which may include, for example and without limitation: a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing, without limiting the scope of the present disclosure. In the embodiments disclosed herein, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like made within the spirit and principle of the present invention should be included in the scope of the present invention.

Claims

1. A method of electronic transaction, the method comprising:

calculating according to the bargained price and the transaction parameter information and a preset bargaining algorithm to obtain a bargaining price, wherein the transaction parameter information is parameter information for determining the price of the target article;

2. The electronic transaction method of claim 1, wherein said repeating said process steps until receiving a transaction-implementing command or a transaction-terminating command, and if said transaction-implementing command is received, completing said transaction steps, further comprising:

3. The electronic transaction method of claim 2, wherein the step of obtaining the bargained price of the target item through a preset price bargaining window is preceded by:

4. The electronic transaction method of claim 3, wherein said displaying or playing the proposal price through a preset display device or a preset playing device according to a predetermined display or playing manner comprises:

5. The electronic transaction method of claim 4, wherein said comparing said proposal price with said negotiated price, and when said proposal price is less than said negotiated price, after the step of displaying or playing said proposal price according to a predetermined display or playing manner, the method further comprises:

6. The electronic transaction method of claim 5, wherein when the proposal price is greater than the proposal price, the proposal price is received again through the price proposal window, and after the step of displaying or playing the proposal price according to a predetermined display or playing manner, the method further comprises:

7. An electronic transaction system is characterized by comprising an electronic transaction platform and a user terminal;

8. An electronic transaction apparatus, the apparatus comprising:

9. An electronic device, wherein the apparatus comprises: a processor and a memory;

the memory has stored therein an application executable by the processor for causing the processor to perform the steps of the electronic transaction method according to any one of claims 1 to 6.

10. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the steps of the electronic transaction method according to any one of claims 1 to 6.