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CN113568699B - Content display method, device, equipment and storage medium - Google Patents

Content display method, device, equipment and storage medium Download PDF

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Publication number
CN113568699B
CN113568699B CN202110875340.9A CN202110875340A CN113568699B CN 113568699 B CN113568699 B CN 113568699B CN 202110875340 A CN202110875340 A CN 202110875340A CN 113568699 B CN113568699 B CN 113568699B
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multimedia
information
account
terminal
extension information
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CN113568699A (en
Inventor
邢楷若
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Beijing Dajia Internet Information Technology Co Ltd
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Beijing Dajia Internet Information Technology Co Ltd
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Priority to PCT/CN2022/077268 priority patent/WO2023005197A1/en
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    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F9/00—Arrangements for program control, e.g. control units
    • G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
    • G06F9/44—Arrangements for executing specific programs
    • G06F9/451—Execution arrangements for user interfaces
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/0483—Interaction with page-structured environments, e.g. book metaphor
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING OR CALCULATING; COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Accounting & Taxation (AREA)
  • General Engineering & Computer Science (AREA)
  • Software Systems (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Human Computer Interaction (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The disclosure relates to a content display method, a device, equipment and a storage medium, which relate to the technical field of internet application and can improve interactivity between a terminal and a user. The content display method comprises the following steps: obtaining multimedia expansion information related to a target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal; and responding to the sharing operation of the account on the target multimedia resource, and displaying the multimedia expansion information on a sharing page corresponding to the sharing operation.

Description

Content display method, device, equipment and storage medium
Technical Field
The disclosure relates to the technical field of internet application, and in particular relates to a content display method, device, equipment and storage medium.
Background
When browsing content in an Application (APP), a user performs a sharing operation to share the content of interest to other users. In this case, the terminal may display the contact person, the sharing manner, etc. that need to be shared in the content sharing page.
However, the display form of the existing content sharing page is single, so that the interaction form of the terminal and the user is single, and the interaction between the terminal and the user is reduced.
Disclosure of Invention
The disclosure provides a content display method, device, equipment and storage medium, which can improve interactivity between a terminal and a user.
The technical scheme of the embodiment of the disclosure is as follows:
according to a first aspect of embodiments of the present disclosure, there is provided a content display method, which may be applied to a terminal. The method may include: obtaining multimedia expansion information related to a target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal; and responding to the sharing operation of the account on the target multimedia resource, and displaying the multimedia expansion information on a sharing page corresponding to the sharing operation.
Optionally, the content display method further includes: and responding to the triggering operation of the account on the multimedia extension information, and displaying the multimedia resources corresponding to the multimedia extension information.
Optionally, the content display method further includes: when the display time length of the multimedia resource corresponding to the multimedia extension information meets the preset time length, a first message used for representing the display time length is sent to the server, so that the server responds to the first message, and the virtual resource of the account is changed.
Optionally, the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account; the content display method further includes: responding to the triggering operation of the account on the associated information, and sending sharing information to the associated account corresponding to the associated information; the sharing information is used for indicating to share the multimedia resources corresponding to the multimedia extension information to the associated account.
Optionally, the method for obtaining the multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal specifically includes: extracting key information of a target multimedia resource displayed on a current display page by a terminal; and acquiring target information related to the key information, and determining the acquired target information as multimedia extension information.
Optionally, the method for acquiring the target information related to the key information specifically includes: sending key information to a server; and receiving target information related to the key information sent by the server.
Optionally, the content display method further includes: and responding to the sharing operation executed by the account, and sending a second message used for representing the sharing operation to the server, so that the server responds to the second message to change the virtual resource of the account.
Optionally, when the number of the multimedia extension information is plural, the method for displaying the multimedia extension information specifically includes: and circularly displaying a plurality of multimedia extension information at a preset frequency.
Optionally, when the plurality of multimedia extension information includes the first multimedia extension information and the second multimedia extension information, the method for displaying the multimedia extension information specifically includes: in the process of displaying the first multimedia extension information, in response to a switching operation executed by the account, determining and switching to display second multimedia extension information corresponding to the switching operation.
Optionally, the content display method further includes: displaying information controls related to the target multimedia resources on the current display page; and responding to the triggering operation of the account on the information control, and displaying the multimedia extension information.
Optionally, the content display method further includes: displaying an association control related to the account on the current display page; and responding to the triggering operation of the account on the associated control, and sending the multimedia expansion information to the associated account corresponding to the associated control.
According to a second aspect of embodiments of the present disclosure, there is provided a content display apparatus that can be applied to a terminal. The apparatus may include: a processing unit and a display unit; the processing unit is used for obtaining multimedia expansion information related to the target multimedia resources according to the target multimedia resources displayed on the current display page by the terminal; and the display unit is used for responding to the sharing operation of the account on the target multimedia resource and displaying the multimedia expansion information on a sharing page corresponding to the sharing operation.
Optionally, the display unit is further configured to display a multimedia resource corresponding to the multimedia extension information in response to a triggering operation performed by the account on the multimedia extension information.
Optionally, the content display apparatus further includes: a transmitting unit; and the sending unit is used for sending a first message for representing the display time length to the server when the display time length of the multimedia resource corresponding to the multimedia extension information meets the preset time length, so that the server responds to the first message to change the virtual resource of the account.
Optionally, the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account; the sending unit is also used for responding to the triggering operation of the account on the associated information and sending sharing information to the associated account corresponding to the associated information; the sharing information is used for indicating to share the multimedia resources corresponding to the multimedia extension information to the associated account.
Optionally, the processing unit is specifically configured to: extracting key information of a target multimedia resource displayed on a current display page by a terminal; and acquiring target information related to the key information, and determining the acquired target information as multimedia extension information.
Optionally, the processing unit is specifically configured to: sending key information to a server; and receiving target information related to the key information sent by the server.
Optionally, the sending unit is further configured to send, to the server, a second message indicating the sharing operation in response to the sharing operation performed by the account, so that the server changes the virtual resource of the account in response to the second message.
Optionally, when the number of the multimedia extension information is plural, the display unit is specifically configured to: and circularly displaying a plurality of multimedia extension information at a preset frequency.
Optionally, when the plurality of multimedia extension information includes the first multimedia extension information and the second multimedia extension information, the display unit is specifically configured to: in the process of displaying the first multimedia extension information, in response to a switching operation executed by the account, determining and switching to display second multimedia extension information corresponding to the switching operation.
Optionally, the display unit is further configured to display an information control related to the target multimedia resource on the current display page; and the display unit is also used for responding to the triggering operation of the account on the information control and displaying the multimedia expansion information.
Optionally, the display unit is further configured to display an association control related to the account on the current display page; and the sending unit is also used for responding to the triggering operation of the account on the associated control and sending the multimedia expansion information to the associated account corresponding to the associated control. .
According to a third aspect of embodiments of the present disclosure, there is provided a terminal, which may include: a processor and a memory for storing processor-executable instructions; wherein the processor is configured to execute the instructions to implement any of the optional content display methods of the first aspect described above.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium having instructions stored thereon, which when executed by a processor of a terminal, enable the terminal to perform any one of the above-described optional content display methods of the first aspect.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product comprising computer instructions which, when run on a terminal, cause the terminal to perform the content display method as described in any of the optional implementations of the second aspect.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:
based on any one of the above aspects, in the present disclosure, the terminal may obtain, according to a target multimedia resource displayed on a current display page by the terminal, multimedia extension information related to the target multimedia resource, and respond to a sharing operation performed by an account on the target multimedia resource, to display the multimedia extension information on a sharing page corresponding to the sharing operation. The terminal can display the multimedia expansion information of the target multimedia resource displayed on the current display page on the sharing page, enriches the display form of the content sharing page, enriches the interaction form of the terminal and the user, and improves the interaction between the terminal and the user.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the disclosure and together with the description, serve to explain the principles of the disclosure and do not constitute an undue limitation on the disclosure.
Fig. 1 is a schematic diagram of a communication system according to an embodiment of the disclosure;
fig. 2 is a schematic flow chart of a content display method according to an embodiment of the disclosure;
FIG. 3A is an interface diagram of a content display method according to an embodiment of the present disclosure;
FIG. 3B is an interface diagram of a content display method according to an embodiment of the present disclosure;
FIG. 4 is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
FIG. 5A is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
FIG. 5B illustrates an interface diagram of yet another content display method provided by embodiments of the present disclosure;
FIG. 6 is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
FIG. 7 is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
FIG. 8 is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
FIG. 9 is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
FIG. 10 is a flow chart of a further method for displaying content according to an embodiment of the present disclosure;
FIG. 11 is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
FIG. 12 is a flow chart of a further method for displaying content according to an embodiment of the present disclosure;
FIG. 13A is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
FIG. 13B is a flow chart illustrating yet another method for displaying content according to an embodiment of the present disclosure;
fig. 14 is a schematic view showing the structure of a content display apparatus provided by an embodiment of the present disclosure;
fig. 15 shows a schematic structural diagram of a terminal provided in an embodiment of the present disclosure;
fig. 16 shows a schematic structural diagram of a server according to an embodiment of the present disclosure.
Detailed Description
In order to enable those skilled in the art to better understand the technical solutions of the present disclosure, the technical solutions of the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.
It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the foregoing figures are used for distinguishing between similar objects and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used may be interchanged where appropriate such that the embodiments of the disclosure described herein may be capable of operation in sequences other than those illustrated or described herein. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present disclosure as detailed in the accompanying claims.
It will be further understood that the terms "comprises" and/or "comprising," when used in this specification, specify the presence of stated features, integers, steps, operations, elements, and/or components, but do not preclude the presence or addition of one or more other features, integers, steps, operations, elements, and/or components.
The data referred to in this disclosure may be data authorized by the user or sufficiently authorized by the parties.
As described in the background art, the display form of the existing content sharing page is single, so that the interaction form of the terminal and the user is single, and the interaction between the terminal and the user is reduced.
Based on this, the embodiment of the disclosure provides a content display method, where a terminal may obtain, according to a target multimedia resource displayed on a current display page by the terminal, multimedia extension information related to the target multimedia resource (for example, multimedia extension information such as advertisement information and similar multimedia resource, where a representation form may be video, picture, etc.), and display the multimedia extension information on a sharing page corresponding to the sharing operation in response to a sharing operation performed by an account on the target multimedia resource. The terminal can display the multimedia expansion information of the target multimedia resource displayed on the current display page on the sharing page, enriches the display form of the content sharing page, enriches the interaction form of the terminal and the user, and improves the interaction between the terminal and the user.
The following describes an exemplary content display method provided by the embodiments of the present disclosure with reference to the accompanying drawings:
fig. 1 is a schematic diagram of a communication system according to an embodiment of the disclosure, as shown in fig. 1, where the communication system may include: server 110 and terminal 120. Server 110 may establish a connection with terminal 120 over a wired network or a wireless network.
The server 110 may be a data server of some multimedia resource service platform, and may be used to store and process multimedia resources. For example, the multimedia asset service platform may be an advertiser application service platform, a short video application service platform, a live service platform, or the like. The media resources provided by the advertiser application service platform can be advertisement documents, advertisement icons, advertisement videos and the like, the multimedia resources provided by the short video application service platform can be short video works, the multimedia resources provided by the live broadcast service platform can be live broadcast works and the like, and the rest is not described in detail. The present disclosure is not limited to a particular type of multimedia asset service platform.
In some embodiments, the server 110 may be a single server, or may be a server cluster formed by a plurality of servers. In some implementations, the server cluster may also be a distributed cluster. The present disclosure is also not limited to a particular implementation of server 110.
In still other embodiments, the server 110 may further include or be connected to a database, and the multimedia resources of the multimedia resource service platform may be stored in the database. The terminal 120 may implement an access operation to the multimedia resources in the database through the server 110.
The terminal 120 may be a mobile phone, a tablet computer, a desktop, a laptop, a handheld computer, a notebook, an ultra-mobile personal computer (ultra-mobile personal computer, UMPC), a netbook, a cellular phone, a personal digital assistant (personal digital assistant, PDA), an augmented reality (augmented reality, AR), a Virtual Reality (VR) device, or the like, that may install and use a content community application (e.g., a express hand), and the specific form of the terminal is not particularly limited by the present disclosure. The system can perform man-machine interaction with a user through one or more modes of a keyboard, a touch pad, a touch screen, a remote controller, voice interaction or handwriting equipment and the like.
Alternatively, in the communication system shown in fig. 1 described above, the server 110 may be connected to at least one terminal 120. The present disclosure is not limited in the number and type of terminals 120.
The content display method provided by the embodiment of the present disclosure may be applied to the terminal in the application scenario shown in fig. 1.
As shown in fig. 2, when a content display method is applied to a terminal, the content display method may include: S201-S202.
S201, the terminal obtains multimedia expansion information related to the target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal.
Alternatively, the multimedia extension information may be multimedia extension information such as advertisement information. The multimedia extension information may be presented in the form of video, picture, etc., which is not limited in this disclosure.
Illustratively, multimedia extension information is taken as an advertisement of a flower shop. And if the target multimedia resource displayed on the current display page is a video with a flower, obtaining an advertisement of a certain flower store related to the video with the flower according to the video with the flower.
Optionally, when the terminal obtains the multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal, the terminal may send a data request to the server to request for obtaining the multimedia extension information; the pre-stored multimedia extension information may also be read from a local database, or may be obtained in other manners, which is not limited in this disclosure.
S202, the terminal responds to the sharing operation of the account on the target multimedia resource, and multimedia expansion information is displayed on a sharing page corresponding to the sharing operation.
Specifically, when the terminal displays the target multimedia resource on the resource display page of the application program, the resource display page includes a sharing control. The sharing control may be clicked when a user wants to share multimedia assets of interest to other users. In this case, the terminal responds to the sharing operation performed by the account on the target multimedia resource, and displays the multimedia extension information on the sharing page corresponding to the sharing operation.
The display mode of the multimedia extension information comprises the following steps: at least one of a text display mode, a picture display mode, an icon display mode and a video display mode.
Optionally, the account may perform the sharing operation in other manners, such as a long press operation or a voice operation, which is not limited in this disclosure.
It should be noted that, after responding to the sharing operation performed by the account on the target multimedia resource, the terminal may obtain the multimedia extension information, and display the multimedia extension information on a sharing page corresponding to the sharing operation; the multimedia extension information can also be acquired in advance, and then the multimedia extension information is displayed on a sharing page corresponding to the sharing operation in response to the sharing operation of the account on the target multimedia resource. The present disclosure is not limited in this regard.
Illustratively, as shown in (a) of fig. 3A, when the terminal displays the target multimedia resource on the resource display page 301 of the application, the resource display page includes the sharing control 302 thereon. The share control 302 may be clicked when a user wants to share a currently displayed multimedia asset to other users. In this case, as shown in (b) of fig. 3A, the terminal displays the multimedia extension information 303 on the sharing page 301 corresponding to the sharing operation in response to the triggering operation of the sharing control 302 performed by the account corresponding to the user. Wherein the multimedia extension information 303 includes: literal information 304: "click here, recommend flower store for you" and icon information 305.
Still another exemplary, as shown in (a) of fig. 3B, when the terminal displays the target multimedia resource on the resource display page 301 of the application, the resource display page includes the sharing control 302 thereon. The share control 302 may be clicked when a user wants to share a currently displayed multimedia asset to other users. In this case, as shown in (B) of fig. 3B, the terminal displays the multimedia extension information 306 on the sharing page 301 corresponding to the sharing operation in response to the triggering operation performed on the sharing control 302 by the account corresponding to the user. Wherein the multimedia extension information 306 may be video extension information. The video extension information is related video of the target multimedia resource.
In addition, in response to a triggering operation performed on the sharing control 302 by the account corresponding to the user, the terminal may display a forwarding control, an application a control for forwarding to the application a, an application B control for forwarding to the application B, and an application C control for forwarding to the application C on the sharing page 301 corresponding to the sharing operation.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as shown in S201-S202, the terminal may obtain multimedia extension information (e.g., multimedia extension information such as advertisement information, etc., which may be in the form of video, picture, etc.) related to the target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal, and display the multimedia extension information on the sharing page corresponding to the sharing operation in response to the sharing operation performed by the account on the target multimedia resource. The terminal can display the multimedia expansion information of the target multimedia resource displayed on the current display page on the sharing page, enriches the display form of the content sharing page, enriches the interaction form of the terminal and the user, and improves the interaction between the terminal and the user.
In one embodiment, in conjunction with fig. 2, as shown in fig. 4, before S202, the content display method further includes S401.
S401, the terminal obtains multimedia expansion information related to the account identification according to the account identification of the account.
Specifically, under the condition that the user is fully authorized, when the multimedia extension information is acquired, the terminal can also acquire the multimedia extension information related to the account identifier according to the account identifier of the account.
Alternatively, the terminal may acquire a multimedia resource for which the terminal has historically performed the interactive operation, and extract a tag of the multimedia resource. And then, the terminal determines the account label corresponding to the account according to the label. Subsequently, the terminal can obtain an account label corresponding to the account identifier according to the account identifier of the account, and determine multimedia extension information related to the account identifier according to the account label.
Illustratively, if an account is frequently praised for basketball video, then the account tag for that account includes basketball. Subsequently, the terminal obtains the account label of the account to include basketball according to the account identifier of the account, and obtains multimedia extension information related to basketball, such as basketball popularization video and the like.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as can be seen from S401, when acquiring the multimedia extension information, the terminal may further obtain the multimedia extension information related to the account identifier according to the account identifier of the account. The terminal can display richer multimedia extension information, so that the interaction form of the terminal and the user is enriched, and the interaction between the terminal and the user is improved.
In one embodiment, in conjunction with fig. 4, as shown in fig. 5A, after S202, the content display method further includes S500.
S500, the terminal responds to the triggering operation of the account on the multimedia expansion information, and the multimedia resources corresponding to the multimedia expansion information are displayed.
Specifically, after the multimedia extension information is displayed on the sharing page corresponding to the sharing operation, the terminal cannot display the multimedia extension information in detail due to the size of the display interface, so that when the user wants to view the multimedia resource corresponding to the multimedia extension information, the triggering operation can be performed on the multimedia extension information. In this case, the terminal displays the multimedia resource corresponding to the multimedia extension information in response to a triggering operation performed by the account on the multimedia extension information.
Alternatively, the triggering operation may be a click operation, a long press operation, a double click operation, or the like.
Optionally, the display mode of the multimedia resource corresponding to the multimedia extension information may be a video display mode, a page link display mode, or other display modes of the multimedia resource corresponding to the multimedia extension information, which is not limited in this disclosure.
Exemplary, as shown in fig. 5B in conjunction with fig. 3A. After the multimedia extension information 303 is displayed on the sharing page 301 corresponding to the sharing operation, when the user wants to view the multimedia resource corresponding to the multimedia extension information, a clicking operation may be performed on the text information 304 in the multimedia extension information 303. In this case, the terminal displays the multimedia resource 501 corresponding to the multimedia extension information in response to the click operation performed on the text information 304 by the account.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as shown in S500, after the multimedia extension information is displayed on the sharing page corresponding to the sharing operation, the terminal cannot display the multimedia extension information in detail due to the size of the display interface, so that when the user wants to view the multimedia resource corresponding to the multimedia extension information, the user can perform a triggering operation on the multimedia extension information. In this case, the terminal displays the multimedia resource corresponding to the multimedia extension information in response to a triggering operation performed by the account on the multimedia extension information. The embodiment of the application can perfect the display form of the multimedia extension information, enrich the interaction form of the terminal and the user, and improve the interaction between the terminal and the user.
In one embodiment, in conjunction with fig. 5A, as shown in fig. 6, after S500, the method further includes: s601.
And S601, when the display duration of the multimedia resources corresponding to the multimedia extension information meets the preset duration, the terminal sends a first message for representing the display duration to the server, so that the server responds to the first message to change the virtual resources of the account.
Specifically, after the terminal responds to the triggering operation of the account on the multimedia extension information and displays the multimedia resources corresponding to the multimedia extension information, the terminal can also send a first message for representing the display duration to the server when the display duration of the multimedia resources corresponding to the multimedia extension information meets the preset duration. The server alters virtual resources of the account in response to the first message.
Taking the multimedia resources corresponding to the multimedia extension information as advertisements as an example, the multimedia resources corresponding to the multimedia extension information are detail pages of the advertisements. After the terminal displays the detail page of the advertisement, a prompt message can be displayed on the detail page of the advertisement. The prompting message is used for prompting a user to obtain a preset number of virtual resources after the watching duration meets the preset duration. .
The technical scheme provided by the embodiment at least brings the following beneficial effects: as known from S601, after the terminal responds to the triggering operation performed by the account on the multimedia extension information and displays the multimedia resource corresponding to the multimedia extension information, the terminal may also send a first message for indicating the display duration to the server when the display duration of the multimedia resource corresponding to the multimedia extension information meets the preset duration, so that the server responds to the first message, changes the virtual resource of the account, and improves the duration of the user watching the multimedia resource corresponding to the multimedia extension information.
In one embodiment, referring to fig. 5A, as shown in fig. 7, the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account. After S500, the content display method further includes: s701, performing operation.
S701, the terminal responds to the triggering operation of the account on the associated information, and sends sharing information to the associated account corresponding to the associated information.
The sharing information is used for indicating to share the multimedia resources corresponding to the multimedia expansion information to the associated account.
Specifically, the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account. In the displaying process of the display page of the multimedia resource corresponding to the multimedia extension information, when the user wants to share the multimedia resource corresponding to the multimedia extension information to the associated account, the triggering operation can be directly executed on the associated information of the account in the display page of the multimedia resource corresponding to the multimedia extension information. In this case, the terminal transmits the sharing information to the associated account corresponding to the associated information in response to a trigger operation performed by the account on the associated information.
As shown in fig. 5B, the display page of the multimedia resource 501 corresponding to the multimedia extension information includes the association information of the account: an avatar control 502 corresponding to account 1, an avatar control 503 corresponding to account 2, and the like. When the user wants to share the multimedia resource corresponding to the multimedia extension information to the associated account, the triggering operation can be directly executed on the avatar control 502 or the avatar control 503 in the display page of the multimedia resource corresponding to the multimedia extension information. In this case, the terminal transmits the sharing information to the associated account corresponding to the execution of the trigger operation in response to the trigger operation performed by the account on the avatar control 502 or the avatar control 503.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as can be seen from S701, the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account. In the displaying process of the display page of the multimedia resource corresponding to the multimedia extension information, when the user wants to share the multimedia resource with the associated account, the triggering operation can be directly executed on the associated information of the account in the display page of the multimedia resource corresponding to the multimedia extension information. In this case, the terminal transmits the sharing information to the associated account corresponding to the associated information in response to a trigger operation performed by the account on the associated information. The user can quickly share the media resources to the associated account, so that the sharing efficiency of the media resources is improved.
In one embodiment, as shown in fig. 8 in conjunction with fig. 2, in S201, a method for obtaining, by a terminal, multimedia extension information related to a target multimedia resource according to the target multimedia resource displayed by the terminal on a current display page specifically includes: S801-S802.
S801, the terminal extracts key information of a target multimedia resource displayed on a current display page by the terminal.
Specifically, when the terminal obtains the multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal, the terminal can extract the key information of the target multimedia resource displayed on the current display page by the terminal.
Optionally, when the terminal extracts the key information, the text recognition technology and the like can be used to recognize the text in the target multimedia resource displayed on the current display page by the terminal, the vocabulary with higher occurrence frequency is used as the key information, the picture recognition technology and the like can be used to recognize the picture in the target multimedia resource displayed on the current display page by the terminal, the recognition result is used as the key information, and the key information can be extracted in other modes.
For example, the terminal may display "basketball news" in the target multimedia resource displayed on the current display page, in which case the terminal may recognize that the key information in the target multimedia resource displayed on the current display page is "basketball" by using the text recognition technology.
S802, the terminal acquires target information related to the key information, and determines the acquired target information as multimedia extension information.
After extracting key information in a resource display page of an application program, the terminal acquires target information related to the key information, and determines the acquired target information as multimedia extension information.
In combination with the above example, after acquiring the key information in the resource display page of the application program as "basketball", the terminal acquires the target information related to "basketball": and the basketball shoes advertisement is determined as the multimedia extension information.
Optionally, when the terminal obtains the target information, the terminal may communicate with the server to obtain the target information sent by the server, or may query the locally stored multimedia resource for the target information related to the key information, or may obtain the target information in other manners, which is not limited in this disclosure.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as can be seen from S801 to S802, when the terminal obtains the multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal, the terminal can extract the key information of the target multimedia resource displayed on the current display page by the terminal. Subsequently, the terminal acquires target information related to the key information, and determines the acquired target information as multimedia extension information. The terminal can rapidly acquire the multimedia extension information, and display the multimedia extension information of the target multimedia resource displayed on the current display page on the sharing page, so that the display form of the content sharing page is enriched, the interaction form of the terminal and the user is enriched, and the interaction between the terminal and the user is improved.
In one embodiment, referring to fig. 8, as shown in fig. 9, in S802, a method for obtaining target information related to key information by a terminal specifically includes:
and S901, the terminal sends key information to the server.
Specifically, when the terminal obtains the target information related to the key information, the key information may be sent to the server, so that the server determines the target information according to the key information.
S902, the terminal receives target information related to the key information sent by the server.
Specifically, after the key information is transmitted to the server, the server determines target information related to the key information. Subsequently, the server sends the target information to the terminal. Correspondingly, the terminal receives target information related to the key information sent by the server.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as can be seen from S901 to S902, when the terminal acquires the target information related to the key information, the key information may be sent to the server, so that the server determines the target information according to the key information. Subsequently, the server sends the target information to the terminal. Correspondingly, the terminal receives target information related to the key information sent by the server. The terminal can rapidly and accurately acquire the target information related to the key information.
In one embodiment, as shown in fig. 10, the content display method further includes: s1001.
S1001, the terminal responds to the sharing operation executed by the account and sends a second message used for representing the sharing operation to the server, so that the server responds to the second message and changes the virtual resource of the account.
Specifically, after the user performs the sharing operation, the terminal may send a second message for indicating the sharing operation to the server in response to the sharing operation performed by the account, so that the server changes the virtual resource of the account in response to the second message. The user can execute the sharing operation for a plurality of times, so that the display frequency of the sharing page is improved, and the sharing efficiency of the media resources is further improved.
For example, when the terminal displays the multimedia extension information 303, a prompt message for sharing the virtual resource may be displayed: 1000 virtual resources are available for sharing. In this case, the user may increase the display frequency of the sharing page by executing the sharing operation multiple times, thereby increasing the sharing efficiency of the media resource.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as known from S1001, the terminal sends, to the server, a second message indicating the sharing operation in response to the sharing operation performed by the account, so that the server changes the virtual resource of the account in response to the second message. The user can execute the sharing operation for a plurality of times, so that the display frequency of the sharing page is improved, and the sharing efficiency of the media resources is further improved.
In one embodiment, as shown in fig. 11 in conjunction with fig. 2, when the number of multimedia extension information is plural, in S202, the method for displaying the multimedia extension information by the terminal specifically includes: s1101.
S1101, the terminal circularly displays a plurality of multimedia extension information at a preset frequency.
Specifically, when the number of the multimedia extension information is plural, the terminal may cyclically display the plural multimedia extension information at a preset frequency in order to display each of the multimedia extension information. For example: the next multimedia extension information is displayed every five seconds.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as is known from S1101, when the number of multimedia extension information is a plurality, the terminal may cyclically display the plurality of multimedia extension information at a preset frequency in order to display each multimedia extension information. The terminal can reasonably display the multimedia extension information, and the display efficiency of the multimedia extension information is improved.
In one embodiment, as shown in fig. 12 in conjunction with fig. 2, when the plurality of multimedia extension information includes the first multimedia extension information and the second multimedia extension information, in S202, the method for displaying the multimedia extension information by the terminal specifically includes: s1201.
And S1201, in the process of displaying the first multimedia extension information, the terminal responds to the switching operation executed by the account to determine and switch and display the second multimedia extension information corresponding to the switching operation.
Specifically, when the number of the multimedia extension information is plural, in order to display each multimedia extension information, the terminal may determine and switch to display the second multimedia extension information corresponding to the switching operation in response to the switching operation performed by the account in the process of displaying the first multimedia extension information.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as can be seen from S1101, when the number of multimedia extension information is plural, in order to display each multimedia extension information, the terminal may determine and switch to display the second multimedia extension information corresponding to the switching operation in response to the switching operation performed by the account in the course of displaying the first multimedia extension information. The terminal can reasonably display each multimedia extension information, and the display efficiency of the multimedia extension information is improved.
In one embodiment, as shown in fig. 13A, the content display method further includes:
s1301, the terminal displays information controls related to the target multimedia resources on the current display page.
Specifically, the terminal may also display an information control related to the target multimedia resource on the current display page.
And S1302, the terminal responds to the triggering operation of the account on the information control, and the multimedia extension information is displayed.
Specifically, after the information control related to the target multimedia resource is displayed on the current display page, the user may perform a triggering operation on the information control. Correspondingly, the terminal responds to the triggering operation of the account on the information control, and the multimedia extension information is displayed.
The technical scheme provided by the embodiment at least brings the following beneficial effects: the S1301-S1302 can indicate that the terminal can directly display the information control related to the target multimedia resource on the current display page, so that the user can directly execute the triggering operation on the information control, display the multimedia extension information, enrich the display form of the content sharing page, enrich the interaction form of the terminal and the user, and improve the interaction between the terminal and the user.
In one embodiment, as shown in fig. 13B, the content display method further includes:
and S1303, the terminal displays an associated control related to the account on the current display page.
Specifically, the terminal may also display an association control related to the account on the current display page.
And 1304, the terminal responds to the triggering operation of the account on the associated control and sends the multimedia expansion information to the associated account corresponding to the associated control.
Specifically, after the current display page displays the associated control related to the account, the user may perform a triggering operation on the associated control. Correspondingly, the terminal responds to the triggering operation of the account on the associated control, and sends the multimedia expansion information to the associated account corresponding to the associated control.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as known from S1303-S1304, the terminal may directly display the associated control related to the account on the current display page, so that the user may directly perform a triggering operation on the associated control, and send the multimedia extension information to the associated account corresponding to the associated control. The user can quickly share the media resources to the associated account, so that the sharing efficiency of the media resources is improved.
The technical scheme provided by the embodiment at least brings the following beneficial effects: as known from S1303, after the associated control is displayed on the current display page, the account may perform a triggering operation on the associated control. In this case, the terminal responds to the triggering operation of the account on the associated control, and sends the multimedia resource corresponding to the information control to the associated account corresponding to the associated control. When the terminal shares information related to the target multimedia resource, the information control can be quickly shared to the associated account corresponding to the associated control, so that user experience is enriched.
It will be appreciated that, in actual implementation, the terminal/server according to the embodiments of the present disclosure may include one or more hardware structures and/or software modules for implementing the foregoing corresponding content display method, where the executing hardware structures and/or software modules may constitute an electronic device. Those of skill in the art will readily appreciate that the algorithm steps of the examples described in connection with the embodiments disclosed herein may be implemented as hardware or a combination of hardware and computer software. Whether a function is implemented as hardware or computer software driven hardware depends upon the particular application and design constraints imposed on the solution. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present disclosure.
Based on such understanding, the embodiments of the present disclosure also correspondingly provide a content display apparatus, which may be applied to a terminal. Fig. 14 shows a schematic structural diagram of a content display apparatus provided by an embodiment of the present disclosure. As shown in fig. 14, the content display apparatus may include: a processing unit 1401 and a display unit 1402;
And the processing unit 1401 is configured to obtain multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed on the current display page by the terminal. For example, in connection with fig. 2, the processing unit 1401 is for executing S201.
The display unit 1402 is configured to display the multimedia extension information on a sharing page corresponding to a sharing operation in response to the sharing operation performed by the account on the target multimedia resource. For example, in connection with fig. 2, the display unit 1402 is used to execute S202.
Optionally, the display unit 1402 is further configured to display a multimedia resource corresponding to the multimedia extension information in response to a triggering operation performed by the account on the multimedia extension information. For example, in connection with fig. 5A, the processing unit 1401 is used to execute S500.
Optionally, the content display apparatus further includes: a transmission unit 1403;
a sending unit 1403, configured to send a first message to the server for indicating the display duration when the display duration of the multimedia resource corresponding to the multimedia extension information meets the preset duration, so that the server responds to the first message, and changes the virtual resource of the account. For example, in connection with fig. 6, the transmission unit 1403 is used to perform S601.
Optionally, the display page of the multimedia resource corresponding to the multimedia extension information includes the associated information of the account; a sending unit 1403, configured to send sharing information to an associated account corresponding to the associated information in response to a triggering operation performed by the account on the associated information; the sharing information is used for indicating to share the multimedia resources corresponding to the multimedia extension information to the associated account. For example, in connection with fig. 7, the transmission unit 1403 is used to perform S701.
Optionally, the processing unit 1401 is specifically configured to:
and extracting key information of the target multimedia resource displayed on the current display page by the terminal. For example, in connection with fig. 8, a processing unit 1401 is used to execute S801.
And acquiring target information related to the key information, and determining the acquired target information as multimedia extension information. For example, in connection with fig. 8, the processing unit 1401 is configured to execute S802.
Optionally, the processing unit 1401 is specifically configured to:
and sending the key information to the server. For example, in connection with fig. 9, the processing unit 1401 is configured to execute S901.
And receiving target information related to the key information sent by the server. For example, in connection with fig. 9, the processing unit 1401 is configured to execute S902.
Optionally, the sending unit 1403 is further configured to send, in response to the sharing operation performed by the account, a second message to the server, where the second message is used to indicate the sharing operation, so that the server changes the virtual resource of the account in response to the second message. For example, in connection with fig. 10, the transmission unit 1403 is used to execute S1001.
Alternatively, when the number of multimedia extension information is plural, the display unit 1402 is specifically configured to:
and circularly displaying a plurality of multimedia extension information at a preset frequency. For example, in connection with fig. 11, the display unit 1402 is configured to execute S1101.
Alternatively, when the plurality of multimedia extension information includes the first multimedia extension information and the second multimedia extension information, the display unit 1402 is specifically configured to:
in the process of displaying the first multimedia extension information, in response to a switching operation executed by the account, determining and switching to display second multimedia extension information corresponding to the switching operation. For example, in connection with fig. 12, the display unit 1402 is used to execute S1201.
Optionally, the display unit 1402 is further configured to display an information control related to the target multimedia resource on the current display page. For example, in connection with fig. 13A, the display unit 1402 is used to execute S1301.
The display unit 1402 is further configured to display multimedia extension information in response to a triggering operation performed by the account on the information control. For example, in connection with fig. 13A, the display unit 1402 is used to execute S1302.
Optionally, the display unit 1402 is further configured to display an association control related to the account on the current display page. For example, in connection with fig. 13B, the display unit 1402 is configured to execute S1303.
The sending unit 1403 is further configured to send the multimedia extension information to an associated account corresponding to the associated control in response to a triggering operation performed by the account on the associated control. For example, in connection with fig. 13B, the transmission unit 1403 is used to perform S1304.
As described above, the embodiments of the present disclosure may divide functional modules of a server/terminal according to the above-described method examples. The integrated modules may be implemented in hardware or in software functional modules. In addition, it should be further noted that the division of the modules in the embodiments of the present disclosure is merely a logic function division, and other division manners may be implemented in practice. For example, each functional module may be divided corresponding to each function, or two or more functions may be integrated in one processing module.
The specific manner in which each module performs the operation and the beneficial effects of the content display apparatus in the foregoing embodiment are described in detail in the foregoing method embodiment, and are not described herein again.
The embodiment of the disclosure also provides a terminal, which can be a user terminal such as a mobile phone, a computer and the like. Fig. 15 shows a schematic structural diagram of a terminal provided by an embodiment of the present disclosure. The terminal may be a content display device and may include at least one processor 61, a communication bus 62, a memory 63, and at least one communication interface 64.
The processor 61 may be a processor (central processing units, CPU), micro-processing unit, ASIC, or one or more integrated circuits for controlling the execution of the programs of the present disclosure. As an example, in connection with fig. 14, the display unit 1402 in the terminal performs the same function as the processor 61 in fig. 15.
Communication bus 62 may include a path to transfer information between the aforementioned components.
The communication interface 64 uses any transceiver-like means for communicating with other devices or communication networks, such as servers, ethernet, radio access network (radio access network, RAN), wireless local area network (wireless local area networks, WLAN), etc. As an example, in connection with fig. 14, the processing unit 1401 and the transmitting unit 1403 in the terminal realize the same functions as the communication interface 64 in fig. 15.
The memory 63 may be, but is not limited to, a read-only memory (ROM) or other type of static storage device that can store static information and instructions, a random access memory (random access memory, RAM) or other type of dynamic storage device that can store information and instructions, or an electrically erasable programmable read-only memory (electrically erasable programmable read-only memory, EEPROM), a compact disc (compact disc read-only memory) or other optical disk storage, optical disk storage (including compact disc, laser disc, optical disc, digital versatile disc, blu-ray disc, etc.), magnetic disk storage media or other magnetic storage devices, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer. The memory may be stand alone and be connected to the processing unit by a bus. The memory may also be integrated with the processing unit.
Wherein the memory 63 is used for storing application program codes for executing the disclosed scheme and is controlled to be executed by the processor 61. The processor 61 is operative to execute application code stored in the memory 63 to thereby implement the functions in the methods of the present disclosure.
In a particular implementation, processor 61 may include one or more CPUs, such as CPU0 and CPU1 of FIG. 15, as an embodiment.
In a specific implementation, as an embodiment, the content display terminal may include a plurality of processors, such as the processor 61 and the processor 65 in fig. 15. Each of these processors may be a single-core (single-CPU) processor or may be a multi-core (multi-CPU) processor. A processor herein may refer to one or more devices, circuits, and/or processing cores for processing data (e.g., computer program instructions).
In a specific implementation, the content display terminal may further include an input device 66 and an output device 67, as one embodiment. The input device 66 and the output device 67 communicate and may accept user input in a variety of ways. For example, the input device 66 may be a mouse, keyboard, touch screen device, or sensing device, among others. The output device 67 communicates with the processor 61, and information may be displayed in a variety of ways. For example, the output device 61 may be a liquid crystal display (liquid crystal display, LCD), a light emitting diode (light emitting diode, LED) display device, or the like.
It will be appreciated by those skilled in the art that the structure shown in fig. 15 is not limiting of the terminal and may include more or fewer components than shown, or may combine certain components, or may employ a different arrangement of components.
The embodiment of the disclosure also provides a server. Fig. 16 shows a schematic structural diagram of a server provided by an embodiment of the present disclosure. The server may be a content display apparatus. The server may vary considerably in configuration or performance and may include one or more processors 71 and one or more memories 72. Wherein the memory 72 stores at least one instruction that is loaded and executed by the processor 71 to implement the content display method provided by each of the above-described method embodiments. Of course, the server may also have a wired or wireless network interface, a keyboard, an input/output interface, and other components for implementing the functions of the device, which are not described herein.
The present disclosure also provides a computer-readable storage medium including instructions stored thereon, which when executed by a processor of a computer device, enable the computer to perform the content display method provided by the above-described illustrated embodiment. For example, the computer readable storage medium may be a memory 63 comprising instructions executable by the processor 61 of the terminal to perform the above-described method. For another example, the computer readable storage medium may be a memory 72 comprising instructions executable by the processor 71 of the server to perform the above-described method. Alternatively, the computer readable storage medium may be a non-transitory computer readable storage medium, for example, a ROM, RAM, CD-ROM, magnetic tape, floppy disk, optical data storage device, and the like.
The present disclosure also provides a computer program product comprising computer instructions which, when run on a terminal, cause the terminal to perform the content display method shown in any of the above figures 2-13B.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any adaptations, uses, or adaptations of the disclosure following the general principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It is to be understood that the present disclosure is not limited to the precise arrangements and instrumentalities shown in the drawings, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (19)

1. A content display method applied to a terminal, comprising:
obtaining multimedia expansion information related to a target multimedia resource according to the target multimedia resource displayed on a current display page by the terminal; the multimedia extension information includes: advertisement information associated with the target multimedia asset;
Responding to the sharing operation of the account on the target multimedia resource, and displaying the multimedia extension information on a sharing page corresponding to the sharing operation;
responding to the triggering operation of the account on the multimedia extension information, and displaying the multimedia resources corresponding to the multimedia extension information; the display page of the multimedia resource corresponding to the multimedia extension information comprises the associated information of the account;
when the display time length of the multimedia resources corresponding to the multimedia extension information meets a preset time length, a first message used for representing the display time length is sent to a server, so that the server responds to the first message to change the virtual resources of the account;
responding to the triggering operation of the account on the associated information, and sending sharing information to the associated account corresponding to the associated information; and the sharing information is used for indicating to share the multimedia resources corresponding to the multimedia expansion information to the associated account.
2. The content display method according to claim 1, wherein the obtaining the multimedia extension information related to the target multimedia resource according to the target multimedia resource displayed by the terminal on the current display page includes:
Extracting key information of the target multimedia resource displayed on the current display page by the terminal;
and acquiring target information related to the key information, and determining the acquired target information as the multimedia extension information.
3. The content display method according to claim 2, wherein the acquiring the target information related to the key information includes:
sending the key information to a server;
and receiving the target information related to the key information, which is sent by the server.
4. The content display method according to claim 1, characterized by further comprising:
and responding to the sharing operation executed by the account, and sending a second message used for representing the sharing operation to a server, so that the server responds to the second message to change the virtual resource of the account.
5. The content display method according to claim 1, wherein when the number of the multimedia extension information is plural, the displaying the multimedia extension information includes:
and circularly displaying a plurality of multimedia extension information at a preset frequency.
6. The content display method according to claim 5, wherein when the plurality of multimedia extension information includes first multimedia extension information and second multimedia extension information, the displaying the multimedia extension information includes:
And in the process of displaying the first multimedia extension information, responding to the switching operation executed by the account, and determining and switching to display the second multimedia extension information corresponding to the switching operation.
7. The content display method according to claim 1, characterized by further comprising:
displaying information controls related to the target multimedia resources on the current display page;
and responding to the triggering operation of the account on the information control, and displaying the multimedia extension information.
8. The content display method according to claim 7, characterized by further comprising:
displaying an association control related to the account on the current display page;
and responding to the triggering operation of the account on the associated control, and sending the multimedia expansion information to the associated account corresponding to the associated control.
9. A content display apparatus applied to a terminal, comprising: the device comprises a processing unit, a display unit and a sending unit;
the processing unit is used for obtaining multimedia expansion information related to the target multimedia resources according to the target multimedia resources displayed on the current display page by the terminal; the multimedia extension information includes: advertisement information associated with the target multimedia asset;
The display unit is used for responding to the sharing operation of the account on the target multimedia resource and displaying the multimedia expansion information on a sharing page corresponding to the sharing operation;
the display unit is further used for responding to the triggering operation of the account on the multimedia extension information and displaying multimedia resources corresponding to the multimedia extension information;
the sending unit is used for sending a first message for representing the display duration to a server when the display duration of the multimedia resource corresponding to the multimedia extension information meets the preset duration, so that the server responds to the first message to change the virtual resource of the account;
the display page of the multimedia resource corresponding to the multimedia extension information comprises the associated information of the account; the sending unit is further used for responding to the triggering operation of the account on the associated information and sending sharing information to the associated account corresponding to the associated information; and the sharing information is used for indicating to share the multimedia resources corresponding to the multimedia expansion information to the associated account.
10. The content display apparatus according to claim 9, wherein the processing unit is specifically configured to:
Extracting key information of the target multimedia resource displayed on the current display page by the terminal;
and acquiring target information related to the key information, and determining the acquired target information as the multimedia extension information.
11. The content display apparatus according to claim 10, wherein the processing unit is specifically configured to:
sending the key information to a server;
and receiving the target information related to the key information, which is sent by the server.
12. The content display apparatus according to claim 9, wherein,
the sending unit is further configured to send, to a server, a second message indicating the sharing operation in response to the sharing operation performed by the account, so that the server changes a virtual resource of the account in response to the second message.
13. The content display apparatus according to claim 9, wherein when the number of the multimedia extension information is plural, the display unit is specifically configured to:
and circularly displaying a plurality of multimedia extension information at a preset frequency.
14. The content display apparatus according to claim 13, wherein when the plurality of multimedia extension information includes first multimedia extension information and second multimedia extension information, the display unit is specifically configured to:
And in the process of displaying the first multimedia extension information, responding to the switching operation executed by the account, and determining and switching to display the second multimedia extension information corresponding to the switching operation.
15. The content display apparatus according to claim 9, wherein,
the display unit is further used for displaying information controls related to the target multimedia resources on the current display page;
the display unit is further used for responding to the triggering operation of the account on the information control and displaying the multimedia extension information.
16. The content display apparatus according to claim 15, wherein,
the display unit is further used for displaying an association control related to the account on the current display page;
the sending unit is further configured to send the multimedia extension information to an associated account corresponding to the associated control in response to a triggering operation performed by the account on the associated control.
17. A terminal, the terminal comprising:
a processor;
a memory for storing the processor-executable instructions;
wherein the processor is configured to execute the instructions to implement the content display method of any one of claims 1-8.
18. A computer readable storage medium having instructions stored thereon, which, when executed by a processor of a terminal, enable the terminal to perform the content display method according to any one of claims 1-8.
19. A computer program product comprising instructions which, when run on a terminal, cause the terminal to perform the content display method according to any of claims 1-8.
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