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CN113095877A - A method and system for advertising placement based on location information and itinerary information - Google Patents

A method and system for advertising placement based on location information and itinerary information Download PDF

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Publication number
CN113095877A
CN113095877A CN202110398619.2A CN202110398619A CN113095877A CN 113095877 A CN113095877 A CN 113095877A CN 202110398619 A CN202110398619 A CN 202110398619A CN 113095877 A CN113095877 A CN 113095877A
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information
user
advertisement
location
itinerary
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李昂
王威
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Variflight Technology Co ltd
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Variflight Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0261—Targeted advertisements based on user location
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0264—Targeted advertisements based upon schedule
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G06Q30/0271—Personalized advertisement
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

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  • Marketing (AREA)
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  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
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Abstract

The invention discloses an advertisement putting method and system based on position information and travel information, firstly, configuring and storing advertisement content and advertisement links corresponding to the advertisement content, acquiring travel information of a user, and confirming the position information of the user; the matching information of the advertisement is determined according to the position information and the travel information, the advertisement content and the corresponding advertisement link are pushed to the user based on the matching information, the demands of the user at different positions and different scenes are predicted, the advertisement can be more efficiently put to the user according to the demands of the user, and the user experience is improved; in addition, the advertisement attention and exposure can be improved, and the consumption of the user is promoted.

Description

Advertisement putting method and system based on position information and travel information
Technical Field
The invention relates to the technical field of advertisement putting, in particular to an advertisement putting method and system based on position information and travel information.
Background
The advertisement is a everywhere visible information propagation mode in daily travel, the content of an advertisement party can be diffused and propagated through the advertisement, and the behavior of the advertisement audience party can be influenced to a certain extent. Traditional advertisements are spread by means of television channels, and have no pertinence to the delivery users and the delivery terminals. The advertising user spends a high cost and a large amount of time making and delivering advertisements, but not necessarily good marketing effect. After the internet and big data era, more and more advertisement putting terminals are provided, and the expected economic benefit can be achieved only when the advertisement putting needs pertinence due to the use crowd difference and the use difference of different terminals. For example, most of ticket booking software and journey software are inserted with advertisements, but most of advertisements are not targeted, cannot attract the attention of users and cannot achieve the result of solving the requirements of the users, and therefore advertisement delivery cannot achieve the expected economic benefit at all.
Disclosure of Invention
In order to solve the technical problems in the background art, the invention provides an advertisement delivery method and system based on position information and travel information, which can deliver advertisements to users more efficiently according to the needs of the users and improve the user experience.
The invention provides an advertisement putting method based on position information and travel information, which specifically comprises the following steps:
s1: configuring and storing advertisement content and advertisement links corresponding to the advertisement content;
s2: the method comprises the steps of obtaining travel information of a user, wherein the travel information comprises shift information and running states of a vehicle, and the running states comprise a delay state, a cancellation state and an arrival state;
s3: confirming the position information of the user;
s4: determining matching information of the advertisement according to the position information and the travel information;
s5: and pushing the advertisement content and the corresponding advertisement link based on the matching information.
Preferably, the advertisement delivery method based on the location information and the trip information further includes: s6: skipping to the corresponding advertisement content detail page based on clicking of the advertisement link by the user; preferably, the method further comprises the following steps: s7: a purchase of a product or a subscription to a service is made based on a user's selection on the advertising content detail page.
Preferably, the S3 specifically includes: and confirming the position information of the user according to the shift information and the running state of the vehicle.
Preferably, the S3 specifically includes: and confirming the position information of the user by acquiring the positioning authority of the user equipment.
Preferably, the matching information comprises one or more of the following combinations: predicted departure time, predicted arrival time, departure place, arrival place, delay status, cancel status, arrival status, user location.
The invention also provides an advertisement delivery system based on the position information and the travel information, which comprises the following components:
an advertisement database: configuring a link for storing advertisement content and advertisement corresponding to the advertisement content;
an acquisition module: the method comprises the steps of configuring and obtaining travel information of a user, wherein the travel information comprises shift information and running states of the taken vehicles;
a position confirmation module: configuring location information for confirming a user;
an information matching module: configuring matching information for determining advertisements according to the position information and the travel information;
a pushing module: and the system is configured to push the advertisement content and the corresponding advertisement link according to the matching information.
Preferably, the system further comprises a jump control module: configuring a detail page for skipping to corresponding advertisement content based on a user clicking on an advertisement link; preferably, a purchase module is further included that is configured to make a purchase of a product or a subscription to a service based on a user selection on the details page.
Preferably, the specific configuration of the location confirmation module includes: and confirming the position information of the user according to the shift information and the running state of the vehicle.
Preferably, the specific configuration of the location confirmation module includes: and confirming the position information of the user by acquiring the positioning authority of the user equipment.
Preferably, the matching information comprises one or more of the following combinations: predicted departure time, predicted arrival time, departure place, arrival place, operation state, and user location.
Firstly, configuring and storing advertisement content and an advertisement link corresponding to the advertisement content, confirming the position information of a user by acquiring the travel information of the user, and determining the matching information of the advertisement according to the position information and the travel information; the advertisement content and the corresponding advertisement link are pushed to the user based on the matching information, so that the demands of the user at different positions and different scenes are predicted, the advertisement can be more efficiently put to the user according to the demands of the user, and the user experience is improved; in addition, the advertisement attention and exposure can be improved, and the consumption of the user is promoted.
Drawings
Fig. 1 is a schematic flowchart of an embodiment of an advertisement delivery method based on location information and travel information according to the present invention.
Fig. 2 is a schematic structural diagram of an embodiment of an advertisement delivery system based on location information and travel information according to the present invention.
Fig. 3 is a schematic structural diagram of an embodiment of an advertisement delivery system based on location information and travel information according to the present invention.
Detailed Description
As shown in fig. 1, fig. 1 is a schematic flowchart of an advertisement delivery method based on location information and travel information according to an embodiment of the present invention.
Referring to fig. 1, an advertisement delivery method based on location information and travel information provided by an embodiment of the present invention specifically includes:
s1: configuring and storing advertisement content and advertisement links corresponding to the advertisement content;
in some specific embodiments, the advertisement content is made and uploaded by staff according to needs, such as hotel advertisements, guest hall advertisements, and the like, wherein the advertisement content includes a picture description and a text description.
S2: acquiring the travel information of a user;
specifically, the travel information comprises shift information and running states of the taken vehicles, and the running states comprise a delay state, a cancellation state and an arrival state;
in some specific embodiments, the travel information of the user, such as flight shift information including a flight number, a departure place, a destination, a predicted departure time, a predicted arrival time, is obtained in the travel information database by logging in the unique identification number of the user;
in other embodiments, the travel information may also be train shift information, including train number, departure location, arrival location, expected departure time, and expected arrival time.
In other embodiments, the travel information may also be bus shift information, including bus number, departure location, arrival location, expected departure time, and expected arrival time.
S3: confirming the position information of the user;
in some specific embodiments, the location of the user is identified based on the shift information and the operating status of the vehicle. For example: the public transport means is an airplane, namely the current operation state of the flight, such as delay, cancellation and arrival, can be inquired in the flight state information database through the flight number of the flight shift information, and the position information of the user is judged according to the operation state of the flight. For example, when the flight operation state is a delayed state or a cancelled state, it can be determined that the position of the user is the departure place of the flight;
in other embodiments, the public transport means is a train, and the train status information database inquires the current running status of the train, such as delay, cancellation and arrival, according to the train number of the train shift information; and judging the position information of the user according to the running state of the train. For example, when the train is in the arrival state, it can be determined that the user is located at the arrival place of the flight.
In some specific embodiments, the location of the user may also be confirmed by obtaining the positioning authority of the user device.
S4: determining matching information of the advertisement according to the position information and the travel information;
in some embodiments, the matching information includes one or more of the following combinations: predicted departure time, predicted arrival time, departure place, arrival place, delay status, cancel status, arrival status, user location.
S5: and pushing the advertisement content and the corresponding advertisement link to the user based on the matching information.
In some embodiments, when the flight operation state is delayed, the matching information may be a delayed state, a predicted departure time, and a departure place, and an advertisement related to the airport visitors hall at the departure place is pushed to the user according to the matching information; when the flight operation state is a cancellation state, the matching information can be the cancellation state, the departure place or the position of the user, and the hotel advertisement near the departure place airport is pushed to the user according to the matching information.
In other embodiments, when the train is in the arrival state, it can be determined that the location of the user is the arrival place of the flight, and the matching information may be the location of the user, and the hotel advertisement of the arrival place is pushed to the user according to the matching information.
In some other embodiments, the advertisement delivery method based on the location information and the trip information further includes:
s6: skipping to the corresponding advertisement content detail page based on clicking of the advertisement link by the user;
s7: a purchase of a product or a subscription to a service is made based on a user's selection on the advertising content detail page.
In some embodiments, the pushed advertisement may be in a form of integrally displaying advertisement content and advertisement link, and a user may click the advertisement content to directly jump to a related page for purchase, cancellation, and the like of an order; for example, the hotel advertisement content can be directly selected, reserved, paid and the like when clicked in, and the order can be directly cancelled, refunded and the like if the journey is changed.
In some embodiments, the pushed advertisement may be in a form in which the advertisement content and the advertisement link are separately displayed, and the user may click the advertisement link to directly jump to the relevant page to perform operations such as purchase and cancel of an order; for example, the hotel advertisement link can be clicked to directly perform the operations of room selection, reservation, payment and the like, and if the journey is changed, the operations of canceling, refunding and the like of the order can also be directly performed.
Based on the same inventive concept, the invention also provides an advertisement delivery system based on the position information and the travel information, which specifically comprises the following steps:
an advertisement database: configuring a link for storing advertisement content and advertisement corresponding to the advertisement content;
an acquisition module: the method comprises the steps of configuring and obtaining travel information of a user, wherein the travel information comprises shift information and running states of the taken vehicles;
a position confirmation module: configuring location information for confirming a user;
an information matching module: configuring matching information for determining advertisement pushing according to the position information and the travel information;
a pushing module: and the system is configured to push the advertisement content and the corresponding advertisement link according to the matching information.
In some embodiments, the matching information includes one or more of the following combinations: predicted departure time, predicted arrival time, departure place, arrival place, operation state, and user location.
As shown in fig. 2, in some embodiments, the location confirmation module is specifically configured to confirm the location of the user based on the travel information, i.e., the shift information and the operating status of the vehicle.
As shown in fig. 3, in some embodiments, the location confirmation module is specifically configured to confirm the location of the user by obtaining the positioning authority of the user equipment, without obtaining the location information through the trip module.
In some embodiments, the vehicle may be any one of an airplane, a train, and a passenger car.
In some specific embodiments, when the transportation means taken by the user is an airplane, the staff creates and uploads advertisement content according to the demand, generates a link and stores the link in an advertisement database, and the acquisition module acquires flight shift information of the user, wherein the flight shift information specifically comprises a flight number, a departure place, a destination, a predicted departure time and a predicted arrival time; the position confirmation module inquires the running state of the corresponding flight through the flight number, for example, when the running state is cancel, the position of the user can be judged as the departure place of the current flight, the matching information is determined as the position of the user and the cancel state, and then the pushing module pushes hotel advertisements and the like near the departure place airport according to the matching information;
in some embodiments, an advertisement delivery system based on location information and travel information further includes a jump control module configured to jump to a detail page of corresponding advertisement content based on a user clicking an advertisement link. For example: the user jumps directly to the details page of the relevant advertising content by clicking on the pushed advertising link, which may present the detailed advertising content as well as a purchase or subscription route.
In some embodiments, an advertising system based on location information and itinerary information further comprises a purchase module configured to make a purchase of a product or a reservation of a service based on a user's selection on a detail page. For example: the user clicks the advertisement link to directly jump to the detail introduction page of the related advertisement content, and the user can purchase and cancel the order on the page; for example, the hotel advertisement link can be clicked to directly perform the operations of room selection, reservation, payment and the like, and if the journey is changed, the operations of canceling, refunding and the like of the order can also be directly performed.
The above description is only for the preferred embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art should be considered to be within the technical scope of the present invention, and the technical solutions and the inventive concepts thereof according to the present invention should be equivalent or changed within the scope of the present invention.

Claims (10)

1.一种基于位置信息和行程信息的广告投放方法，其特征在于，包括：1. an advertisement placement method based on position information and itinerary information, is characterized in that, comprises: S1：配置存储广告内容、与广告内容对应的广告链接；S1: Configure and store the advertisement content and the advertisement link corresponding to the advertisement content; S2：获取用户的行程信息，所述行程信息包括所乘坐交通工具的班次信息和运行状态，所述运行状态包括延误状态、取消状态、到达状态；S2: Acquire the itinerary information of the user, where the itinerary information includes the shift information and the running status of the vehicle taken, and the running status includes the delay status, the cancellation status, and the arrival status; S3：确认用户的位置信息；S3: Confirm the user's location information; S4：根据位置信息和行程信息确定广告的匹配信息；S4: Determine the matching information of the advertisement according to the location information and the itinerary information; S5：基于匹配信息推送广告内容和对应的广告链接。S5: Push the advertisement content and the corresponding advertisement link based on the matching information. 2.如权利要求1所述的基于位置信息和行程信息的广告投放方法，其特征在于，还包括：S6：基于用户点击广告链接跳转至对应的广告内容详情页；优选地，还包括：S7：基于用户在广告内容详情页的选择进行产品的购买或服务的预定。2. The method for placing advertisements based on location information and itinerary information as claimed in claim 1, further comprising: S6: jumping to a corresponding advertisement content details page based on a user clicking an advertisement link; preferably, further comprising: S7: Purchasing a product or booking a service based on the user's selection on the advertisement content details page. 3.如权利要求1所述的基于位置信息和行程信息的广告投放方法，其特征在于，所述步骤S3具体包括：根据交通工具的班次信息和运行状态确认用户的位置信息。3 . The method for placing advertisements based on location information and itinerary information as claimed in claim 1 , wherein the step S3 specifically comprises: confirming the location information of the user according to the shift information and operating status of the vehicle. 4 . 4.如权利要求1所述的基于位置信息和行程信息的广告投放方法，其特征在于，所述步骤S3具体包括：通过获取用户设备的定位权限确认用户的位置信息。4 . The method for placing advertisements based on location information and itinerary information according to claim 1 , wherein the step S3 specifically comprises: confirming the location information of the user by acquiring the location authority of the user equipment. 5 . 5.如权利要求1所述的基于位置信息和行程信息的广告投放方法，其特征在于，所述匹配信息包括以下一个或多个组合：预计出发时间、预计到达时间、出发地、到达地、延误状态、取消状态、到达状态、用户所在位置。5. The method for placing advertisements based on location information and itinerary information as claimed in claim 1, wherein the matching information comprises one or more of the following combinations: estimated departure time, estimated arrival time, place of departure, place of arrival, Delay status, cancel status, arrival status, user location. 6.一种基于位置信息和行程信息的广告投放系统，其特征在于，包括：6. An advertisement placement system based on location information and itinerary information, characterized in that, comprising: 广告数据库：配置用于存储广告内容、与广告内容对应广告链接；Advertisement database: configured to store advertisement content and link advertisements corresponding to the advertisement content; 获取模块：配置用于获取用户的行程信息，所述行程信息包括所乘坐交通工具的班次信息和运行状态；Obtaining module: configured to obtain the user's itinerary information, where the itinerary information includes the shift information and operating status of the vehicle taken; 位置确认模块：配置用于确认用户的位置信息；Location confirmation module: configured to confirm the user's location information; 信息匹配模块：配置用于根据所述位置信息和行程信息确定广告的匹配信息；Information matching module: configured to determine the matching information of advertisements according to the location information and itinerary information; 推送模块：配置用于根据匹配信息推送广告内容和对应的广告链接。Push module: configured to push advertisement content and corresponding advertisement links according to matching information. 7.如权利要求6所述的基于位置信息和行程信息的广告投放系统，其特征在于，还包括跳转控制模块：配置用于基于用户点击广告链接跳转至对应广告内容的详情页；优选地，还包括购买模块，配置用于基于用户在详情页的选择进行产品的购买或服务的预定。7. The advertisement placement system based on position information and itinerary information as claimed in claim 6, further comprising a jump control module: configured to jump to the details page of the corresponding advertisement content based on the user clicking on the advertisement link; preferably In addition, a purchase module is also included, configured to purchase a product or reserve a service based on the user's selection on the detail page. 8.如权利要求6所述的基于位置信息和行程信息的广告投放系统，其特征在于，所述位置确认模块具体配置包括：根据交通工具的班次信息和运行状态确认用户的位置信息。8 . The advertisement placement system based on location information and itinerary information according to claim 6 , wherein the specific configuration of the location confirmation module comprises: confirming the location information of the user according to the shift information and operating status of the vehicle. 9 . 9.如权利要求6所述的基于位置信息和行程信息的广告投放系统，其特征在于，所述位置确认模块具体配置包括：通过获取用户设备的定位权限确认用户的位置信息。9 . The advertisement placement system based on location information and itinerary information according to claim 6 , wherein the specific configuration of the location confirmation module comprises: confirming the location information of the user by obtaining the location authority of the user equipment. 10 . 10.如权利要求6所述的基于位置信息和行程信息的广告投放系统，其特征在于，所述匹配信息包括以下一个或多个组合：预计出发时间、预计到达时间、出发地、到达地、运行状态、用户所在位置。10. The advertising delivery system based on location information and itinerary information according to claim 6, wherein the matching information comprises one or more of the following combinations: estimated departure time, estimated arrival time, place of departure, place of arrival, Running status, user location.
CN202110398619.2A 2021-04-12 2021-04-12 A method and system for advertising placement based on location information and itinerary information Pending CN113095877A (en)

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