CN112581162A - Information content display method, device, storage medium and terminal - Google Patents
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Abstract
The application discloses an information content display method, an information content display device, a storage medium and a terminal, and relates to the technical field of computers. Firstly, extracting first information content in an information content set, and generating a pushing keyword based on the first information content; and then dynamically displaying the push keywords in a first preset area of the search interface. Because the pushing keywords can be generated based on the first information content in the information content set, the pushing keywords are simpler and more refined compared with the first information content, a user can conveniently and quickly know the information content, the display effect of the information content is improved by dynamically displaying the pushing keywords, and the user can be attracted to promote the user to generate a click behavior.
Description
Technical Field
The present application relates to the field of computer technologies, and in particular, to a method, an apparatus, a storage medium, and a terminal for displaying information content.
Background
With the continuous development of internet technology, the demand of users on internet information is higher and higher, a search engine becomes an important tool for users to acquire internet information, and users can conveniently and quickly acquire information which users want to know through a search engine anytime and anywhere.
In the related art, when a user searches by using the internet, the user enters a search interface, a page usually shows some hot information below a search input field for the user to select, the hot information is usually the most words input by the user during searching, or is a great affair or popular topic in every world within a period of time, in the existing hot information recommendation method, many browsers show hot information recommendation below a search box after the user clicks the search box to enter the search interface, but the hot information is usually overlong in title and single in display format, so that the display effect of the hot information is poor and the hot information cannot continuously attract the user.
Disclosure of Invention
The application provides an information content display method, an information content display device, a storage medium and a terminal, which can solve the technical problem of poor information display effect in the related technology.
In a first aspect, an embodiment of the present application provides an information content display method, including: extracting first information content in an information content set, and generating a pushing keyword based on the first information content; and dynamically displaying the push keywords in a first preset area of a search interface.
In a second aspect, an embodiment of the present application provides an information content display apparatus, including:
the keyword generation module is used for extracting first information content in the information content set and generating a pushing keyword based on the first information content;
and the display module is used for dynamically displaying the push keywords in a first preset area of the search interface.
In a third aspect, embodiments of the present application provide a computer storage medium storing a plurality of instructions adapted to be loaded by a processor and to perform the steps of the above-mentioned method.
In a fourth aspect, embodiments of the present application provide a terminal including a memory, a processor, and a computer program stored on the memory and executable on the processor.
The beneficial effects brought by the technical scheme provided by some embodiments of the application at least comprise:
the application provides an information content display method, which comprises the steps of firstly extracting first information content in an information content set, and generating a pushing keyword based on the first information content; and then dynamically displaying the push keywords in a first preset area of the search interface. Because the pushing keywords can be generated based on the first information content in the information content set, the pushing keywords are simpler and more refined compared with the first information content, a user can conveniently and quickly know the information content, the display effect of the information content is improved by dynamically displaying the pushing keywords, and the user can be attracted to promote the user to generate a click behavior.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.
Fig. 1 is a diagram illustrating an exemplary system architecture of an information content presentation method according to an embodiment of the present application;
FIG. 2 is a system interaction diagram of a method for displaying information content according to an embodiment of the present disclosure;
fig. 3 is a schematic flowchart of an information content display method according to another embodiment of the present application;
FIG. 4 is a schematic diagram of a search interface of the related art according to another embodiment of the present application;
FIG. 5 is a flowchart illustrating a method for displaying information content according to another embodiment of the present application;
FIG. 6 is a schematic diagram of a search interface provided in accordance with another embodiment of the present application;
FIG. 7 is a flowchart illustrating a method for displaying information content according to another embodiment of the present application;
FIG. 8 is a schematic view of a search interface provided in accordance with another embodiment of the present application;
fig. 9 is a schematic structural diagram of an information content display apparatus according to another embodiment of the present application;
fig. 10 is a schematic structural diagram of an information content display apparatus according to another embodiment of the present application;
fig. 11 is a schematic structural diagram of an information content display apparatus according to another embodiment of the present application;
fig. 12 is a schematic structural diagram of a terminal according to an embodiment of the present application.
Detailed Description
In order to make the features and advantages of the present application more obvious and understandable, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is apparent that the described embodiments are only a part of the embodiments of the present application, and not all the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the application, as detailed in the appended claims.
Fig. 1 is a diagram illustrating an exemplary system architecture of an information content displaying method according to an embodiment of the present application.
As shown in fig. 1, the system architecture may include a terminal 101, a network 102, and a server 103. Network 102 is the medium used to provide communication links between terminals 101 and servers 103. Network 102 may include various types of wired or wireless communication links, such as: the wired communication link includes an optical fiber, a twisted pair wire or a coaxial cable, and the Wireless communication link includes a bluetooth communication link, a Wireless-Fidelity (Wi-Fi) communication link, a microwave communication link, or the like.
The terminal 101 may interact with the server 103 through the network 102 to receive messages from the server 103 or to send messages to the server 103. The terminal 101 may be hardware or software. When the terminal 101 is hardware, it can be a variety of electronic devices including, but not limited to, smart watches, smart phones, tablet computers, laptop portable computers, desktop computers, and the like. When the terminal 101 is software, it may be installed in the electronic devices listed above, and it may be implemented as multiple software or software modules (for example, for providing distributed services), or as a single software or software module, and is not limited in this respect.
The server 103 may be a business server providing various services. The server 103 may be hardware or software. When the server 103 is hardware, it may be implemented as a distributed server cluster composed of a plurality of servers, or may be implemented as a single server. When the server 103 is software, it may be implemented as a plurality of software or software modules (for example, to provide distributed services), or may be implemented as a single software or software module, and is not limited in particular herein.
It should be understood that the number of terminals, networks, and servers in fig. 1 is merely illustrative, and that any number of terminals, networks, and servers may be used, as desired for an implementation.
Referring to fig. 2, fig. 2 is a system interaction diagram of an information content presentation method according to an embodiment of the present application, and a system interaction process in the information content presentation method will be described with reference to fig. 1 and fig. 2.
S201, after receiving the request of the terminal, the server sends the information content set to the terminal.
In the embodiment of the application, the information content set can be generated by the server and stored in the server, so that the terminal can conveniently obtain and call the information content set at any time.
S202, the terminal extracts the first information content in the information content set and generates a pushing keyword based on the first information content.
Optionally, extracting the first information content from the information content set includes: sorting the information contents in the information content set in a descending order according to the heat value, and extracting the first information content of which the heat value is greater than a preset heat threshold; and/or acquiring the user behavior characteristics, and searching the first information content matched with the user behavior characteristics in the information content set.
S203, the terminal dynamically displays the push keywords in a first preset area of the search interface.
Optionally, dynamically displaying the push keyword in a first preset area of the search interface, including: acquiring current time, and determining a target time range to which the current time belongs; and dynamically displaying the pushed keywords in a first preset area of the search interface, and simultaneously displaying a target time range in time options of the first preset area.
Optionally, after dynamically displaying the push keyword in a first preset area of the search interface, the method further includes: receiving a selected historical time range for the time option; and extracting second information content corresponding to the historical time range in the information content set, using the second information content as the first information content, and generating a pushing keyword based on the first information content.
Optionally, dynamically displaying the push keyword in a first preset area of the search interface, including: acquiring a preset display mode corresponding to the pushed keyword according to the heat value and/or the user behavior characteristics of the first information content corresponding to the pushed keyword, wherein the preset display mode comprises at least one of a preset font color, a preset font format and a preset animation effect; and dynamically displaying the pushed keywords in a first preset area of the search interface according to a preset display mode.
Optionally, dynamically displaying the pushed keyword in a first preset area of the search interface according to a preset display mode, including: dividing the push keywords into at least one group according to the preset display period and the preset display time of the push keywords; determining the target display quantity of the pushed keywords to be displayed within preset display time according to the total quantity of the pushed keywords and the group number of the pushed keywords; and circularly displaying each group of pushed keywords in a first preset area of the search interface according to a preset display mode and the target display quantity in the current display period.
Optionally, dynamically displaying the pushed keyword in a first preset area of the search interface according to a preset display mode, including: and sequentially displaying the recommended words in a rolling manner in a first preset area of the search interface according to a preset display mode and in a bullet screen mode.
Optionally, after dynamically displaying the push keyword in a first preset area of the search interface, the method further includes: receiving a search word input aiming at a search interface; and extracting third information content corresponding to the search terms in the information content set, using the third information content as the first information content, and generating a pushing keyword based on the first information content.
Optionally, the method further comprises: acquiring currently delivered advertisement content, and generating advertisement keywords based on the advertisement content; and dynamically displaying the advertisement keywords in a second preset area of the search interface.
Optionally, after dynamically displaying the advertisement keyword in a second preset area of the search interface, the method further includes: and receiving feedback information input aiming at the advertisement keywords, and optimizing the delivered advertisement content based on the feedback information.
The embodiment of the application provides an information content display method, which comprises the steps of firstly extracting first information content in an information content set, and generating a pushing keyword based on the first information content; and then dynamically displaying the push keywords in a first preset area of the search interface. Because the pushing keywords can be generated based on the first information content in the information content set, the pushing keywords are simpler and more refined compared with the first information content, a user can conveniently and quickly know the information content, the display effect of the information content is improved by dynamically displaying the pushing keywords, and the user can be attracted to promote the user to generate a click behavior.
Referring to fig. 3, fig. 3 is a schematic flowchart illustrating an information content displaying method according to another embodiment of the present application.
As shown in fig. 3, the method includes:
s301, extracting a first information content in the information content set, and generating a pushing keyword based on the first information content.
In the related art, when a user searches using the internet, the user may enter a search interface first, where the search interface may be considered as an entry for the user to search.
Fig. 4 is a schematic diagram of a search interface in the related art according to another embodiment of the present application, as shown in fig. 4, in fig. 4, taking a search interface 410 of an application in the mobile terminal 400 as an example, the search interface 410 may include a search input field 420, an input record 430 and hit information 440, where the input records 430 and topical information 440 are often presented below the search input field 420 for selection by the user, topical information is typically the most words entered by the user during a search over a period of time, or a broad or popular topic over a period of time, in the existing hot information recommendation method, after a plurality of users enter a search interface, hot information recommendation is shown below a search box, however, such popular information often has too long titles and a single display format, resulting in poor display effect of the popular information and failing to attract users continuously.
In this embodiment of the present application, the execution main body may be a processor of a terminal, or a certain service for executing the information content display method in the terminal, for convenience of description, the execution main body in this embodiment of the present application is taken as an example for description below, when a user needs to search for related content, a certain application program is opened, and at this time, the information content display method provided in this embodiment of the present application is not triggered, so that the processor may be configured to monitor a display interface where the user is currently located in real time after monitoring that the user opens the certain application program, and execute the information content display method in this embodiment of the present application when monitoring that the user is located in the search interface.
Specifically, an information content set is obtained first, wherein the information content set is preset to include various original information contents needing to be pushed to a user, the information contents can include at least one of hot information contents and user behavior information contents, and the hot information contents can be words input most when the user searches within preset time, or various great events or popular topics within preset time; the user behavior information content may include, but is not limited to, user history search records, user history browsing content. The form of the information content includes but is not limited to articles, web texts, paragraphs and topics, etc. the information content can be obtained from the internet by the server, and is stored in a preset storage location in the server, and when the server receives a request for obtaining the information content set by the terminal, the information content set is returned to the terminal.
It can be understood that the information content set has a time attribute, that is, the specific content of the information content set is related to a time range, and the information content sets corresponding to different time ranges are different, and when the terminal sends a request for acquiring the information content set to the server without carrying a time identifier, the server returns the information content set corresponding to the current time to the terminal by default; when the terminal sends the request for acquiring the information content set to the server, the server returns the information content set corresponding to the time mark to the terminal.
Because the number of information contents included in the information content set is large, and the number of texts or the amount of information corresponding to a single information content is large, for example, several hundred pieces of popular information and several hundred pieces of personalized recommended information contents related to the user may be included in the information content set, and the size of the display area of the display interface in the terminal is limited, and it is impossible to display all the information contents included in the information content set. Therefore, in the embodiment of the application, after the information content set is obtained, the first information content in the information content set can be extracted, wherein the first information content can be considered as the information content obtained by screening the information content set according to the preset rule or the preset method, so that the first information content has higher popularity and can highlight social hotspots; or the first information content is more in line with the behavior habit of the user.
Although the information content set is filtered to obtain the first information content, that is, the number of the information content is limited, each piece of information content may include a large number of text words or data information, so that if the first information content is directly displayed, the search interface is cumbersome and bloated, and the user cannot intuitively and quickly obtain the information content. In the embodiment of the present application, after the first information content in the information set is extracted, a push keyword may be generated based on the first information content, where the push keyword is equivalent to a keyword obtained by summarizing and refining the text or data information of the first information content, and the push keyword has the same core content as the first information content, but the number of words or the data information capacity of the push keyword is much smaller than that of the first information content.
The method for generating the push keywords based on the first information content may be an artificial intelligence learning-based method, for example, word segmentation preprocessing is performed on the first information content to obtain a plurality of word segmentation results of the first information content, words in the word segmentation results are converted into word vectors respectively, all word vectors of the first information content are divided into a preset number of clusters according to a clustering algorithm, all word vectors included in any one cluster in the first information content are added to serve as cluster vectors of any one cluster, the cluster vectors of any one cluster are input into a preset keyword extraction model to obtain word vectors of standard keywords of any one cluster; the keyword extraction model is generated by taking a cluster-like vector of each cluster of each standard text in a text corpus as input and a word vector of a corresponding standard keyword of each cluster as output training deep neural network model, respectively calculating the similarity between each word vector of any cluster and the word vector of the standard keyword of any cluster, determining a word corresponding to the word vector with the highest similarity in all the word vectors of any cluster as a keyword of any cluster, and extracting a push keyword corresponding to first information content according to the keyword of each cluster of the first information content.
In the embodiment of the present application, a method for generating a push keyword based on a first information content may not be limited.
S302, dynamically displaying the push keywords in a first preset area of the search interface.
It can be understood that, because the number of the first information content may be multiple, the number of the push keywords generated based on the first information content may also be multiple, in order to achieve a better display effect of the push keywords, a preset display mode of the push keywords may be set, the push keywords convenient for displaying different hotness and/or different behavior characteristics may be achieved based on the preset display mode, so that the push keywords are easier to identify, the user is helped to more quickly grasp current hot information and user recommendation information, the time for the user to obtain the key information may be reduced, and the search experience of the user is improved. In addition, the pushing keywords can be displayed in a dynamic form, and the display effect of the pushing keywords is enriched, so that the attention of a user to the pushing keywords is improved.
In the embodiment of the application, first information content in an information content set is extracted, and a pushing keyword is generated based on the first information content; and then dynamically displaying the push keywords in a first preset area of the search interface. Because the pushing keywords can be generated based on the first information content in the information content set, the pushing keywords are simpler and more refined compared with the first information content, a user can conveniently and quickly know the information content, the display effect of the information content is improved by dynamically displaying the pushing keywords, and the user can be attracted to promote the user to generate a click behavior.
Referring to fig. 5, fig. 5 is a schematic flow chart illustrating an information content displaying method according to another embodiment of the present application.
As shown in fig. 5, the method includes:
s501, sorting the information contents in the information content set in a descending order according to the heat value, and extracting the first information content with the heat value larger than a preset heat threshold value.
In the above embodiment, the information content set is preset to include various original information contents that need to be pushed to the user, the information contents may include at least one of popular information contents and user behavior information contents, and the popular information contents may be words that are most input by the user during searching within a preset time, or various great events or popular topics within a preset time; the user behavior information content may include, but is not limited to, user history search records, user history browsing content.
When the information content in the information content set comprises the hot information content, the hot information content carries a corresponding heat value, the heat value is a numerical value for measuring the heat degree of the hot information content, the heat value can be obtained according to the user search times corresponding to the hot information content and/or the user browsing times of the hot information content, and the user search times corresponding to the hot information content and/or the user browsing times of the hot information content are positively correlated with the heat value of the hot information content.
Therefore, in order to screen the popular information content in the information content set, the information content in the information content set may be sorted in a descending order according to the heat value, wherein the user behavior information content in the information content set may not be sorted because the user behavior information content does not carry the heat value, and then the information content with the heat value larger than the preset heat threshold is extracted as the first information content, wherein the preset heat threshold may be set according to the number of the popular information content that the user needs to display, the higher the preset heat threshold is, the smaller the number of the first information content is, but the higher the heat of the first information content is.
And/or
S502, obtaining the user behavior characteristics, and searching the first information content matched with the user behavior characteristics in the information content set.
When the information content in the information content set comprises user behavior information, user behavior characteristics can be obtained, the user behavior characteristics include but are not limited to user search habits, user browsing habits and the like, for example, the user search habits can be contents related to shopping searched by the user at 10 th night, then user portrayal is generated according to the user behavior characteristics, the user portrayal is also called user roles and serves as an effective tool for drawing target users and connecting user appeal and design directions, the user portrayal is widely applied in various fields, attributes and behaviors of the users can be converted and connected with expected data in the actual operation process, and in the embodiment of the application, the user portrayal is a virtual representation representing the behavior habits of the users. After the user portrait is obtained, user behavior information matched with the user portrait can be searched in the information content set, specifically, the user behavior information with a matching value reaching a preset matching threshold value with the user portrait is searched in the information content set, and the user behavior information is used as first information content.
S503, generating a pushing keyword based on the first information content.
Step S503 can refer to the detailed description in step S301, and is not described herein again.
S504, obtaining the current time, and determining the target time range to which the current time belongs.
In the above embodiment, it is introduced that the information content set has a time attribute, that is, the specific content of the information content set is related to a time range, and the information content sets corresponding to different time ranges are different from each other, and when the terminal sends a request for obtaining the information content set to the server without carrying a time identifier, the server returns the information content set corresponding to the current time to the terminal by default; when the terminal sends the request for acquiring the information content set to the server, the server returns the information content set corresponding to the time mark to the terminal.
Therefore, when a user enters a search interface, the default terminal sends a request for acquiring an information content set to the server without carrying a time identifier, the server defaults to return the information content set corresponding to the current time to the terminal, and then a push keyword obtained according to the information content set corresponding to the current time also corresponds to the current time, so that the current time can be acquired first, and a target time range to which the current time belongs is determined, wherein the time range can be a time period, for example, an integral point or 30 minutes can be used as a starting point or a terminal of the time range, and the time range is half an hour, and if the current time is 9: 15 minutes, the target time range is 9: half.
And S505, dynamically displaying the push keywords in a first preset area of the search interface, and simultaneously displaying a target time range in time options of the first preset area.
Because the push keywords are obtained according to the asset content set in the target time range, the target time range can be displayed in the time option of the first preset area at the same time when the push keywords are dynamically displayed in the first preset area of the search interface, the target time range represents that the current push keywords are obtained in the target time range, the time option is a virtual option set in the first preset area, and a user can click the time option to select any historical time range.
Fig. 6 is a schematic diagram of a search interface according to another embodiment of the present application, and as shown in fig. 6, a first preset area 620 is provided in a search interface 610, so that a pushed keyword 630 can be dynamically displayed in the first preset area 620 of the search interface 610, and a target time range can be simultaneously displayed in a time option 640 of the first preset area 620.
S506, receiving the history time range selected according to the time option.
After the push keywords corresponding to the target time range to which the current time belongs are displayed on the search interface, if the user feels that the push keywords are not expected, any historical time range can be selected for the time options, the historical time range is a time range which is past compared with the current time, and the processor can receive the historical time range selected by the user for the time options.
S507, extracting second information content corresponding to the historical time range in the information content set, using the second information content as the first information content, and generating a pushing keyword based on the first information content.
In the above embodiment, it is described that the information content set has a time attribute, that is, the specific content of the information content set is related to the time range, so that after the historical time range selected for the time option is received, the second information content corresponding to the historical time range in the information content set can be further extracted, where the manner of extracting the second information content corresponding to the historical time range in the information content set is the same as the manner of extracting the first information content corresponding to the target time range (the default time range) in the information content set, which is not described herein again. Then, the second information content is used as the first information content, and the pushing keywords are generated based on the first information content, and the pushing keywords corresponding to the second information content are dynamically displayed in a first preset area of the search interface in the subsequent steps.
In the embodiment of the application, since the time option is set in the first preset area, the user can select the historical time range according to the time option in the first preset area, and the push keyword corresponding to the historical time range is displayed, so that the user can have more options about the source of the push keyword, and the search containment of the user is stronger.
Referring to fig. 7, fig. 7 is a schematic flowchart illustrating an information content displaying method according to another embodiment of the present application.
As shown in fig. 7, the method includes:
s701, extracting a first information content in the information content set, and generating a pushing keyword based on the first information content.
Step S701 may refer to the description of step S301 or steps S501 to S503, which is not described herein again.
S702, acquiring a preset display mode corresponding to the pushed keyword according to the heat value and/or the user behavior characteristics of the first information content corresponding to the pushed keyword, wherein the preset display mode comprises at least one of a preset font color, a preset font format and a preset animation effect.
Before generating the push keywords based on the first information content, the foregoing embodiments introduce that, first, the information contents in the information content set are arranged in a descending order according to the heat value, the first information content having the heat value greater than the preset heat threshold is extracted, and/or the user behavior characteristics are obtained, the first information content matching the user behavior characteristics is searched in the information content set, and therefore, each first information content also has a corresponding heat value or user behavior characteristics, then, the push keywords obtained according to each first information content also have corresponding heat value or user behavior characteristics, in order to distinguish the push keywords with different heat values or matching values of different user behavior characteristics when the push keywords are displayed, the preset display mode corresponding to the push keywords can be obtained according to the heat value and/or user behavior characteristics of the first information content corresponding to the push keywords, the preset display mode comprises at least one of preset font color, preset font format and preset animation effect.
In the above embodiment, the information content set is preset to include various original information contents that need to be pushed to the user, and the information contents may include at least one of popular information contents and user behavior information contents, so that the preset display mode corresponding to the obtained push keyword needs to be distinguished according to the type of the first information content corresponding to the push keyword. Specifically, when the first information content corresponding to the push keyword is the hot information content, the heat value of the first information content corresponding to each push keyword can be obtained, and the preset font color, the preset font format and the preset animation effect corresponding to each push keyword are determined according to the heat value of the first information content corresponding to each push keyword.
The preset font color comprises at least one of a color shade and a color temperature value, and the color shade and the color temperature value are in positive correlation with the heat value of the first information content corresponding to each push keyword, namely the larger the heat value of the first information content corresponding to the push keyword is, the darker the color of the push keyword is and the warmer the color is; the preset font format comprises at least one of font size and font thickness, the font size and the font thickness are in positive correlation with the heat value of the first information content corresponding to each push keyword, namely the heat value of the first information content corresponding to the push keyword is larger, the larger the font size of the push keyword is, and the thicker the font is; the preset animation effect comprises at least one of a shaking amplitude and a gradual change speed, the shaking amplitude and the gradual change speed are in positive correlation with the heat value of the first information content corresponding to each pushing keyword, namely the larger the heat value of the first information content corresponding to the pushing keyword is, the larger the shaking amplitude and the faster the gradual change speed of the pushing keyword are.
And S703, dynamically displaying the push keywords in a first preset area of the search interface according to a preset display mode.
Because the preset display mode comprises at least one of a preset font color, a preset font format and a preset animation effect, the pushed keywords can be dynamically displayed in the first preset area of the search interface according to at least one of the preset font color, the preset font format and the preset animation effect.
The method for dynamically displaying the pushed keywords may have multiple modes, and one feasible mode is that the pushed keywords are set to be circularly displayed, a preset display period and preset display time of the pushed keywords are set, the preset display period is also the time required by one round of display of the pushed keywords, the preset display time is the display time of each group of the pushed keywords in the preset display period, then the pushed keywords can be divided into at least one group according to the preset display period and the preset display time of the pushed keywords, specifically, the preset display period is divided by the preset display time to obtain the group number of the pushed keywords, for example, the preset display period is 9 seconds, the preset display time is 3 seconds, and then the group number of the pushed keywords is 3 groups. Then obtaining the total number of the pushed keywords, determining the target display number of the pushed keywords to be displayed within a preset display time according to the total number of the pushed keywords and the group number of the pushed keywords, and specifically, dividing the total number of the pushed keywords by the group number of the pushed keywords to obtain the target display number of the pushed keywords to be displayed within the preset display time, for example, when the total number of the pushed keywords is 30 and the group number of the pushed keywords is 3 groups, the target display number of the pushed keywords to be displayed within 3 seconds is 10, finally, within the current display period, circularly displaying each group of the pushed keywords in a first preset area of a search interface according to a preset display mode and the target display number, because the pushed keywords are divided into at least one group and the pushed keywords of each group are different, when each group of the pushed keywords are circularly displayed, the push keywords of the former group disappear after being displayed, and the push keywords of the latter group start to be displayed, so that dynamic display push keywords are sequentially formed.
Fig. 8 is a schematic diagram of a search interface according to another embodiment of the present application, in fig. 8, a preset display period is 9 seconds, a preset display time is 3 seconds, a total number of push keywords is 30, fig. 8A is a display effect of a first group of push keywords 810, a target display number of the first group of push keywords 810 is 10, the preset display time is 3 seconds, the first group of push keywords 810 disappears after the display is completed, a second group of push keywords 820 starts to be displayed in fig. 8B, a target display number of the second group of push keywords 820 is 10, the preset display time is 3 seconds, the second group of push keywords 820 disappears after the display is completed, a third group of push keywords 830 starts to be displayed in fig. 8C, a target display number of the third group of push keywords 830 is 10, the preset display time is 3 seconds, the third group of push keywords 830 disappears after the display is completed, in fig. 8A, the first group of push keywords 810 continues to be displayed, and are sequentially displayed in a circulating manner, so as to form an effect of dynamically displaying the push keywords.
It can be understood that the above is only one method for dynamically displaying the pushed keyword, and other dynamic display manners may also be available in the actual operation, for example, dynamically displaying the pushed keyword in the first preset area of the search interface according to the preset display manner may further include: and sequentially displaying the recommended words in a rolling manner in a first preset area of the search interface according to a preset display mode and in a bullet screen mode. The method for dynamically displaying the pushed keywords can also be used in a dynamic display mode with a 'barrage' effect, namely, all the pushed keywords are sequentially displayed in a first preset area of the search interface in a rolling mode according to a certain speed, and the effect of dynamically displaying the pushed keywords is formed.
Optionally, the search records of the user can be displayed in a third preset area of the search interface, so that the user can conveniently view the search records, and the display of the push keywords is not influenced.
S704, receiving the search terms input aiming at the search interface.
Optionally, if the pushed keyword displayed on the search interface does not meet the expectation of the user, the user may input the search term on the search interface by himself, and at this time, the search term input by the user for the search interface may be acquired.
S705, extracting third information content corresponding to the search term in the information content set, using the third information content as the first information content, and executing the generation of the push keyword based on the first information content.
After the search terms input by the user aiming at the search interface are obtained, the third information content corresponding to the search terms in the information content set can be extracted, so that the third information content is more matched with the search terms input by the user, the third information content is more in line with the requirements of the user, the third information content is used as the first information content, the generation of the push keywords based on the first information content is executed, and the follow-up steps are executed to dynamically display the push keywords corresponding to the third information content in the first preset area of the search interface.
S706, obtaining the advertisement content of the current release, and generating advertisement keywords based on the advertisement content.
The currently delivered advertisement content may be advertisement content delivered to each user entering the search interface, or advertisement content delivered to the user aiming at trending information or user behavior information in the information content set, and then advertisement keywords are generated based on the advertisement content, and the generation method thereof may be similar to the method for generating the push keywords based on the first information content, and is not repeated here.
And S707, dynamically displaying the advertisement keywords in a second preset area of the search interface.
The manner of dynamically displaying the advertisement keywords may be similar to the manner of dynamically displaying the pushed keywords, and is not repeated here. Optionally, an advertisement label is added above the advertisement keyword, and the attention of the user to the advertisement keyword is strengthened by moderately highlighting at least one of a preset font color, a preset font format and a preset animation effect.
S708, receiving feedback information input aiming at the advertisement keywords, and optimizing the delivered advertisement content based on the feedback information.
Because the advertisement keywords may not meet the needs of the user, a function of popping up a selection box by long words can be added to the advertisement keywords for collecting feedback information of the user on the advertisement, the released advertisement content is optimized based on the feedback information, and then more accurate personalized recommendation can be performed on the user, so that the matching degree is improved, and the dislike feeling and the negative feeling of the user on the advertisement content are reduced.
Referring to fig. 9, fig. 9 is a schematic structural diagram of an information content display apparatus according to another embodiment of the present application.
As shown in fig. 9, the information content presentation apparatus 900 includes:
the keyword generation module 910 is configured to extract a first information content in the information content set, and generate a push keyword based on the first information content.
The displaying module 920 is configured to dynamically display the push keyword in a first preset area of the search interface.
Referring to fig. 10, fig. 10 is a schematic structural diagram of an information content display apparatus according to another embodiment of the present application.
As shown in fig. 10, the information content presentation apparatus 1000 includes:
the heat value module 1010 is configured to arrange the information contents in the information content set in a descending order according to the heat value, and extract a first information content with a heat value greater than a preset heat threshold.
And/or
The behavior feature module 1020 is configured to obtain a user behavior feature, and search for a first information content matching the user behavior feature in the information content set.
The pushing keyword generating module 1030 is configured to generate a pushing keyword based on the first information content.
The target time range obtaining module 1040 is configured to obtain the current time, and determine a target time range to which the current time belongs.
The target time range display module 1050 is configured to dynamically display the pushed keyword in a first preset region of the search interface, and simultaneously display the target time range in time options in the first preset region.
A historical time range obtaining module 1060, configured to receive the selected historical time range for the time option.
The first presentation module 1070 is configured to extract a second information content corresponding to the historical time range in the information content set, use the second information content as a first information content, and perform generation of a push keyword based on the first information content.
Referring to fig. 11, fig. 11 is a schematic structural diagram of an information content display apparatus according to another embodiment of the present application.
As shown in fig. 11, the information content presentation apparatus 1100 includes:
the keyword generation module 1110 is configured to extract a first information content in the information content set, and generate a push keyword based on the first information content.
The preset display mode obtaining module 1120 is configured to obtain a preset display mode corresponding to the pushed keyword according to a heat value and/or a user behavior characteristic of the first information content corresponding to the pushed keyword, where the preset display mode includes at least one of a preset font color, a preset font format, and a preset animation effect.
The second display module 1130 is configured to dynamically display the pushed keyword in a first preset area of the search interface according to a preset display mode.
The method comprises the following steps of dynamically displaying push keywords in a first preset area of a search interface according to a preset display mode, wherein the method comprises the following steps: dividing the push keywords into at least one group according to the preset display period and the preset display time of the push keywords; determining the target display quantity of the pushed keywords to be displayed within preset display time according to the total quantity of the pushed keywords and the group number of the pushed keywords; and circularly displaying each group of pushed keywords in a first preset area of the search interface according to a preset display mode and the target display quantity in the current display period.
The method for dynamically displaying the push keywords in the first preset area of the search interface according to the preset display mode can further include: and sequentially displaying the recommended words in a rolling manner in a first preset area of the search interface according to a preset display mode and in a bullet screen mode.
A search term receiving module 1140, configured to receive a search term input for the search interface.
The third display module 1150 is configured to extract a third information content corresponding to the search term from the information content set, use the third information content as the first information content, and perform generation of a push keyword based on the first information content.
And an advertisement keyword generation module 1160, configured to obtain currently delivered advertisement content, and generate an advertisement keyword based on the advertisement content.
And a fourth display module 1170, configured to dynamically display the advertisement keywords in a second preset area of the search interface.
And the optimizing module 1180 is configured to receive feedback information input for the advertisement keyword, and optimize the delivered advertisement content based on the feedback information.
In an embodiment of the present application, an information content display apparatus includes: the keyword generation module is used for extracting first information content in the information content set and generating a pushing keyword based on the first information content; and the display module is used for dynamically displaying the push keywords in a first preset area of the search interface. Because the pushing keywords can be generated based on the first information content in the information content set, the pushing keywords are simpler and more refined compared with the first information content, a user can conveniently and quickly know the information content, the display effect of the information content is improved by dynamically displaying the pushing keywords, and the user can be attracted to promote the user to generate a click behavior.
Embodiments of the present application also provide a computer storage medium, which may store a plurality of instructions adapted to be loaded by a processor and to perform the steps of the method according to any of the above embodiments.
Referring to fig. 12, fig. 12 is a schematic structural diagram of a terminal according to an embodiment of the present disclosure. As shown in fig. 12, the terminal 1200 may include: at least one processor 1201, at least one network interface 1204, a user interface 1203, memory 1205, at least one communication bus 1202.
Wherein a communication bus 1202 is used to enable connective communication between these components.
The user interface 1203 may include a Display screen (Display) and a Camera (Camera), and the optional user interface 1203 may also include a standard wired interface and a wireless interface.
The network interface 1204 may optionally include a standard wired interface, a wireless interface (e.g., WI-FI interface).
The Memory 1205 may include a Random Access Memory (RAM) or a Read-Only Memory (ROM). Optionally, the memory 1205 includes a non-transitory computer-readable medium (non-transitory computer-readable storage medium). The memory 1205 may be used to store an instruction, a program, code, a set of codes, or a set of instructions. The memory 1205 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing the various method embodiments described above, and the like; the storage data area may store data and the like referred to in the above respective method embodiments. The memory 1205 may also optionally be at least one storage device located remotely from the processor 1201 described previously. As shown in fig. 12, the memory 1205 as a computer storage medium may include an operating system, a network communication module, a user interface module, and an information content presentation program.
In the terminal 1200 shown in fig. 12, the user interface 1203 is mainly used for providing an input interface for a user, and acquiring data input by the user; the processor 1201 may be configured to call the information content presentation program stored in the memory 1205, and specifically perform the following operations:
extracting first information content in the information content set, and generating a pushing keyword based on the first information content;
and dynamically displaying the push keywords in a first preset area of the search interface.
When the processor 1201 extracts the first information content in the information content set, the following steps are specifically executed: sorting the information contents in the information content set in a descending order according to the heat value, and extracting the first information content of which the heat value is greater than a preset heat threshold; and/or acquiring the user behavior characteristics, and searching the first information content matched with the user behavior characteristics in the information content set.
When executing dynamic display of a push keyword in a first preset area of a search interface, the processor 1201 specifically executes the following steps: acquiring current time, and determining a target time range to which the current time belongs; and dynamically displaying the pushed keywords in a first preset area of the search interface, and simultaneously displaying a target time range in time options of the first preset area.
After the processor 1201 dynamically displays the push keyword in the first preset area of the search interface, the following steps are also specifically executed: receiving a selected historical time range for the time option; and extracting second information content corresponding to the historical time range in the information content set, using the second information content as the first information content, and generating a pushing keyword based on the first information content.
When executing dynamic display of a push keyword in a first preset area of a search interface, the processor 1201 specifically executes the following steps: acquiring a preset display mode corresponding to the pushed keyword according to the heat value and/or the user behavior characteristics of the first information content corresponding to the pushed keyword, wherein the preset display mode comprises at least one of a preset font color, a preset font format and a preset animation effect; and dynamically displaying the pushed keywords in a first preset area of the search interface according to a preset display mode.
When executing dynamic display of the pushed keyword in a first preset area of the search interface according to a preset display mode, the processor 1201 specifically executes the following steps: dividing the push keywords into at least one group according to the preset display period and the preset display time of the push keywords; determining the target display quantity of the pushed keywords to be displayed within preset display time according to the total quantity of the pushed keywords and the group number of the pushed keywords; and circularly displaying each group of pushed keywords in a first preset area of the search interface according to a preset display mode and the target display quantity in the current display period.
When executing the dynamic display of the pushed keyword in the first preset area of the search interface according to the preset display mode, the processor 1201 also specifically executes the following steps: and sequentially displaying the recommended words in a rolling manner in a first preset area of the search interface according to a preset display mode and in a bullet screen mode.
After the processor 1201 dynamically displays the push keyword in the first preset area of the search interface, the following steps are also specifically executed: receiving a search word input aiming at a search interface; and extracting third information content corresponding to the search terms in the information content set, using the third information content as the first information content, and generating a pushing keyword based on the first information content.
The processor 1201 is further configured to perform the following steps: acquiring currently delivered advertisement content, and generating advertisement keywords based on the advertisement content; and dynamically displaying the advertisement keywords in a second preset area of the search interface.
After the processor 1201 dynamically displays the advertisement keyword in the second preset area of the search interface, the following steps are also specifically executed: and receiving feedback information input aiming at the advertisement keywords, and optimizing the delivered advertisement content based on the feedback information.
In the several embodiments provided in the present application, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, a division of modules is merely a division of logical functions, and an actual implementation may have another division, for example, a plurality of modules or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or modules, and may be in an electrical, mechanical or other form.
Modules described as separate parts may or may not be physically separate, and parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment.
In addition, functional modules in the embodiments of the present application may be integrated into one processing module, or each of the modules may exist alone physically, or two or more modules are integrated into one module. The integrated module can be realized in a hardware mode, and can also be realized in a software functional module mode.
The integrated module, if implemented in the form of a software functional module and sold or used as a separate product, may be stored in a computer readable storage medium. Based on such understanding, the technical solution of the present application may be substantially implemented or contributed to by the prior art, or all or part of the technical solution may be embodied in a software product, which is stored in a storage medium and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the steps of the method of the embodiments of the present application. And the aforementioned storage medium includes: a U-disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk, and other various media capable of storing program codes.
It should be noted that, for the sake of simplicity, the above-mentioned method embodiments are described as a series of acts or combinations, but those skilled in the art should understand that the present application is not limited by the described order of acts, as some steps may be performed in other orders or simultaneously according to the present application. Further, those skilled in the art should also appreciate that the embodiments described in the specification are preferred embodiments and that the acts and modules referred to are not necessarily required in this application.
In the above embodiments, the descriptions of the respective embodiments have respective emphasis, and for parts that are not described in detail in a certain embodiment, reference may be made to related descriptions of other embodiments.
In view of the above description of the information content display method, apparatus, storage medium and terminal provided by the present application, those skilled in the art will recognize that there may be variations in the embodiments and applications of the method and apparatus according to the concepts of the embodiments of the present application.
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