CN112508284A - Display material preprocessing method, putting method, system, device and equipment - Google Patents
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Abstract
The disclosure provides a display material preprocessing method, a display material putting method, a display material management system, a display material management device, a storage medium and equipment, and relates to the technical field of computers. The display material pretreatment method comprises the following steps: obtaining a display material to be processed; generating style label attributes of the display materials according to the style labels of the display materials and the weight values of the style labels; and storing the display material and the style label attribute of the display material. The method and the device solve the problems that the style of the displayed materials cannot be clear and the putting effect cannot be effectively predicted.
Description
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a display material preprocessing method, a display material placement method, a display material management system, a display material preprocessing device, a display material placement device, a computer-readable storage medium, and an electronic device.
Background
In the product operation stage, operation and popularization are required. The display materials put in the operation and promotion process are the key influencing the transformation and permeation, and the display materials need to be manufactured, put in and evaluated in effect.
In the related art, the style tendency of the displayed material is generally subjectively given by a product operator, and the displayed material is delivered to the product operator for putting and analyzing the effect after the material is on line after being manufactured by the display operator. Due to the lack of systematic display material manufacturing, putting and effect evaluation methods, the style of the display material cannot be clearly shown, and the effect of the display material putting cannot be effectively predicted.
It is to be noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure, and thus may include information that does not constitute prior art known to those of ordinary skill in the art.
Disclosure of Invention
The present disclosure provides a display material preprocessing method, a display material putting method, a display material management system, a display material preprocessing device, a display material putting device, a computer-readable storage medium, and an electronic device, thereby solving, at least to some extent, the problems that the style of a display material cannot be clarified and the putting effect cannot be predicted in the related art.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows, or in part will be obvious from the description, or may be learned by practice of the disclosure.
According to a first aspect of the present disclosure, there is provided a display material preprocessing method, including: obtaining a display material to be processed; generating style label attributes of the display materials according to the style labels of the display materials and the weight values of the style labels; and storing the display material and the style label attribute of the display material.
In an exemplary embodiment of the disclosure, before generating a style label attribute of the presentation material according to the style labels of the presentation material and a weight value of each style label, the method further includes: determining materials in the display materials; and determining style labels of the display materials according to the materials in the display materials.
In an exemplary embodiment of the present disclosure, the determining a style label of the presentation material according to the material in the presentation material includes: and acquiring a label corresponding to the material in the display material based on the pre-established corresponding relation between the material and the label to be used as the style label of the display material.
In an exemplary embodiment of the disclosure, before the generating a style label attribute of the presentation material according to the style label of the presentation material and a weight value of each style label, the method further includes: and determining the weight value of each style label in the display material according to a preset rule.
In an exemplary embodiment of the present disclosure, a sum of weight values of the style labels of the presentation material is 1.
In an exemplary embodiment of the present disclosure, the obtaining the display material to be processed includes: providing a pre-configured template and a material; and acquiring the display material to be processed according to the editing information of the template and the material in the display material editing interface by the user.
According to a second aspect of the present disclosure, there is provided a display material putting method, including: obtaining display materials to be put and style label attributes of the display materials from a display material preprocessing subsystem; the style label attribute is determined according to the style label of the display material and the weight value of the style label; determining putting prediction data of the displayed material according to the style label attribute of the displayed material; and putting the display material based on the putting prediction data.
In an exemplary embodiment of the present disclosure, the determining, according to the style label attribute of the display material, release prediction data of the display material includes: and processing the style label attribute of the displayed material by using a putting prediction model to obtain putting prediction data of the displayed material.
In an exemplary embodiment of the present disclosure, the placement prediction data for the display material comprises placement prediction data for the display material for a plurality of groups; the releasing the display material based on the releasing prediction data comprises: determining a target population in a plurality of populations based on forecast data of delivery of the display material to the plurality of populations; and putting the display material to the target group.
In an exemplary embodiment of the present disclosure, the determining, according to the style label attribute of the display material, release prediction data of the display material includes: generating a multi-level classification label of the display material according to the style label attribute of the display material; acquiring putting index data corresponding to the multistage classification labels; and determining the putting forecast data of the displayed materials according to the putting index data.
In an exemplary embodiment of the present disclosure, the generating a multi-level classification label of the presentation material according to the style label attribute of the presentation material includes: and processing the style label attribute of the displayed material by using a label classification model to obtain a multi-level classification label of the displayed material.
In an exemplary embodiment of the disclosure, the delivery index data includes any one or more of the following: exposure, click rate, permeability.
According to a third aspect of the present disclosure, there is provided a display materials management system comprising: the display material preprocessing subsystem is used for acquiring display materials to be processed, generating style label attributes of the display materials according to style labels of the display materials and weight values of the style labels, and storing the style label attributes of the display materials and the display materials; and the display material releasing subsystem is used for acquiring display materials to be released and style label attributes of the display materials from the display material preprocessing subsystem, determining releasing prediction data of the display materials according to the style label attributes of the display materials, and releasing the display materials based on the releasing prediction data.
According to a fourth aspect of the present disclosure, there is provided a display material preprocessing apparatus, comprising: the first acquisition module is used for acquiring the display material to be processed; the style label attribute generation module is used for generating the style label attribute of the display material according to the style label of the display material and the weight value of each style label; and the display material storage module is used for storing the display material and the style label attribute of the display material.
According to a fifth aspect of the present disclosure, there is provided a display material putting device, comprising: the second acquisition module is used for acquiring the display material to be released and the style label attribute of the display material from the display material preprocessing subsystem; the style label attribute is determined according to the style label of the display material and the weight value of the style label; the putting prediction data determining module is used for determining putting prediction data of the display material according to the style label attribute of the display material; and the display material putting module is used for putting the display material based on the putting prediction data.
According to a sixth aspect of the present disclosure, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements any one of the above-described display material preprocessing and display material delivery.
According to a seventh aspect of the present disclosure, there is provided an electronic apparatus comprising: a processor; and a memory for storing executable instructions of the processor; wherein the processor is configured to execute any one of the above methods of presentation material preprocessing and presentation material placement via execution of the executable instructions.
The technical scheme of the disclosure has the following beneficial effects:
in the display material preprocessing method, the style label attribute of the display material is generated according to the style label of the display material and the weight value of each style label. The style of the display material can be clearly determined through the style label of the display material and the weight value set for the style label, when the display material contains various styles, the tendency degree of various styles can be visually shown, the style of the display material is more accurately shown, the phenomenon that the style of the display material is influenced by artificial subjective factors to be too large and not accurate enough when the style of the display material is determined is avoided, and the style process of clearly displaying the material is more convenient and accurate.
In the display material putting method, display materials to be put and style label attributes of the display materials are obtained from a display material preprocessing subsystem, putting prediction data of the display materials are determined according to the style label attributes of the display materials, and the display materials are put based on the putting prediction data. On one hand, through determining the putting prediction data, guidance basis is provided for the putting of the display materials, the putting effect is predicted in advance, the putting strategy is convenient to adjust in time, and the putting effect is dynamically optimized. On the other hand, the style label attribute is determined according to the style label of the display material and the weight value of the style label, so that the display material is put more pertinently and systematized.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It is apparent that the drawings in the following description are only some embodiments of the present disclosure, and that other drawings can be obtained from those drawings without inventive effort for a person skilled in the art.
FIG. 1 illustrates a block diagram of a presentation materials management system in accordance with an exemplary embodiment;
FIG. 2 illustrates a flow chart showing a method of material pre-processing in the present exemplary embodiment;
FIG. 3 is a flow diagram illustrating a process for obtaining display material to be processed in the exemplary embodiment;
FIG. 4 is a diagram illustrating an example of a presentation material editing interface in accordance with an illustrative embodiment;
FIG. 5 is a diagram illustrating an example of a tag attribute for presentation of material in accordance with the illustrative embodiment;
FIG. 6 illustrates a flow chart of a style label determination process for presentation materials in an exemplary embodiment;
FIG. 7 shows a flowchart illustrating a method of material placement in the exemplary embodiment;
FIG. 8 illustrates a flow chart of a placement prediction data determination process for presentation materials in an exemplary embodiment;
FIG. 9 is a flowchart illustrating a material placement process based on placement prediction data in accordance with the exemplary embodiment;
FIG. 10 is a diagram illustrating an example of a material placement interface in accordance with an exemplary embodiment;
fig. 11 is a block diagram showing a structure of a material preprocessing apparatus in the present exemplary embodiment;
fig. 12 is a block diagram showing a material placement device according to the present exemplary embodiment;
fig. 13 shows an electronic device for implementing the above method in the present exemplary embodiment.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the subject matter of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, and the like. In other instances, well-known technical solutions have not been shown or described in detail to avoid obscuring aspects of the present disclosure.
Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
In the present disclosure, "first", "second", and the like are labels for specific objects, and do not limit the number or order of the objects.
In the related art, the style of each display material to be put is generally given subjectively, and the putting effect of each display material to be put is subjectively evaluated, so that a systematic display material manufacturing, putting and effect evaluation method is lacked. Because the style standard of each displayed material is larger in subjective image, the style of each displayed material cannot be clearly and accurately given, the prediction effect of the release of the displayed material is influenced, and good guidance basis cannot be provided for the manufacture and release of the displayed material.
In view of one or more of the above problems, exemplary embodiments of the present disclosure provide a display material preprocessing method, a display material delivery method, and a display material management system.
In order to describe the execution subject and the execution flow of the exemplary embodiment of the present disclosure more clearly and intuitively, the present disclosure first describes a display material management system, as shown in fig. 1, the display material management system 100 may include:
the display material preprocessing subsystem 110 is used for acquiring display materials to be processed, generating style label attributes of the display materials according to the style labels of the display materials and the weight values of the style labels, and storing the style label attributes of the display materials and the display materials;
and the display material putting subsystem 120 is configured to obtain the display material to be put and the style label attribute of the display material from the display material preprocessing subsystem 110, determine putting prediction data of the display material according to the style label attribute of the display material, and put the display material based on the putting prediction data.
It should be noted that the display material preprocessing subsystem 110 and the display material delivery subsystem 120 may be deployed in the same device, such as in the same smart device like a smart phone or a computer, or may be deployed in different devices, such as in different smart devices like a smart phone or a computer, and the specific deployment position may be determined according to an actual demand scenario.
In an alternative embodiment, the determining the style label of the display material in the display material preprocessing subsystem 110 includes: determining materials in the display material; and determining style labels of the displayed materials according to the materials in the displayed materials.
In an alternative embodiment, the determining, in the display material preprocessing subsystem 110, the style label of the display material according to the material in the display material includes: and acquiring a label corresponding to the material in the display material based on the pre-established corresponding relation between the material and the label to be used as a style label of the display material.
In an alternative embodiment, the determining the weight value of each style label in the material preprocessing subsystem 110 includes: and determining the weight value of each style label in the display material according to a preset rule.
In an alternative embodiment, in the display material preprocessing subsystem 110, the sum of the weighted values of the style labels of the display material is 1.
In an alternative embodiment, the obtaining of the display material to be processed in the display material preprocessing subsystem 110 includes: providing a pre-configured template and a material; and acquiring the display material to be processed according to the editing information of the template and the material in the display material editing interface by the user.
In an alternative embodiment, the determining, in the display material placement subsystem 120, placement prediction data of the display material according to the style label attribute of the display material includes: and processing the style label attribute of the displayed material by using the putting prediction model to obtain putting prediction data of the displayed material.
In an alternative embodiment, the forecast data of placement of the display material in the display material placement subsystem 120 includes forecast data of placement of the display material for a plurality of groups; put in the prediction data and put in the show material based on putting in, include: determining a target group in a plurality of groups based on the putting prediction data of the display materials for the plurality of groups; and putting the display material into a target group.
In an alternative embodiment, the determining, in the display material placement subsystem 120, placement prediction data of the display material according to the style label attribute of the display material includes: generating a multi-level classification label of the display material according to the style label attribute of the display material; acquiring putting index data corresponding to the multi-stage classification labels; and determining the putting forecast data of the displayed materials according to the putting index data.
In an optional implementation, the generating, in the display material delivery subsystem 120, a multi-level classification label of the display material according to the style label attribute of the display material includes: and processing the style label attribute of the displayed material by using the label classification model to obtain a multi-level classification label of the displayed material.
In an optional embodiment, the placement index data in the material placement subsystem 120 is shown, and includes any one or more of the following: exposure, click rate, permeability.
It should be noted that the technical features of the above-mentioned display material management system 100 correspond to the technical features of the following method portions, the specific details of each portion will be described in detail in the method portion embodiments, and the details that are not disclosed may be referred to in the method portion embodiments. In addition, the display material preprocessing subsystem 110 and the display material delivery subsystem 120 may be respectively used as an execution subject of the display material preprocessing method and the display material delivery method to execute each step in the embodiments and examples of the present disclosure.
The method section will be described in detail next.
Fig. 2 shows a schematic flow chart showing a material preprocessing method in the present exemplary embodiment, including the following steps S210 to S230:
and step S210, obtaining the display material to be processed.
And S220, generating style label attributes of the display materials according to the style labels of the display materials and the weight values of the style labels.
And step S230, storing the display material and the style label attribute of the display material.
In the display material preprocessing method, the style label attribute of the display material is generated according to the style label of the display material and the weight value of each style label. The style of the display material can be clearly determined through the style label of the display material and the weight value set for the style label, when the display material contains various styles, the tendency degree of various styles can be visually shown, the style of the display material is more accurately shown, the phenomenon that the style of the display material is influenced by artificial subjective factors to be too large and not accurate enough when the style of the display material is determined is avoided, and the style process of clearly displaying the material is more convenient and accurate.
Each step in fig. 2 will be described in detail below.
In step S210, a display material to be processed is obtained.
The presentation material is a medium used by a user to present or promote a certain product or service, and is usually designed through a static page, and may include text, pictures, animations, videos and other contents. Taking the picture display material as an example, the picture display material can be a picture with a specified size, and a plurality of product elements and documentations are contained in the picture display material.
In an alternative embodiment, step S210 may further obtain the display material to be processed through the following steps S310 to S320, as shown in fig. 3:
step S310, providing a pre-configured template and materials;
the pre-configured templates and materials can be edited and configured by professionals. For example: (1) modifying the file of the template/material; (2) modifying the font size, the font color and the like of the base image of the template/material; (3) visual elements within the template/material picture are edited (e.g., added, removed, repositioned or resized, etc.). The pre-configured template and the material can be assembled into a complete display material after being edited for the second time.
And step S320, acquiring the display material to be processed according to the editing information of the template and the material in the display material editing interface by the user.
A complete display material may consist of three parts:
(1) the visual elements forming the display material can be edited materials;
(2) a plurality of style documents which can be directly edited;
(3) a base map of the template/material, which can support simple color changing or resizing, and other decorative elements, which non-professional personnel cannot edit further.
The display material editing interface shown in fig. 4 includes a preconfigured template and materials, and based on the preconfigured template, a plurality of preconfigured materials in the material library can be assembled into a complete display material.
In the embodiment shown in fig. 3, a display material editing interface is provided for a user, so that the user can edit a pre-configured template and a material according to the actual needs of the user, and thus a display material meeting the needs of the user is edited. By the method, the individual requirements of common users on the displayed materials can be met, and the editing process of the displayed materials can be simplified.
In step S220, style label attributes of the display material are generated according to the style labels of the display material and the weight values of the style labels.
The style label attribute of the display material refers to a style tendency of the display material, and may be represented by an attribute vector, for example, a label corresponding to the display material is A, B, C, a weight value corresponding to a is a, B is B, C is C, and the label attribute of the display material may be represented as [ a, B, C ].
As shown in the example diagram of the tag attributes shown in fig. 5, a policy pool and a user pool are included, where the policy pool includes style tags corresponding to various display materials, such as style tags like "style", "object", "policy", and the like, the style tags including "national tide", "flat", "xylonite", and the like under the "style", and the user pool includes user attributes like "gender", "region", "reading habit", and the like, and the user attributes in the user pool can be matched with the style tags corresponding to various display materials in the policy pool, and the weights of the style tags corresponding to various display materials in the policy pool can also be adjusted.
In an alternative embodiment, a unique identifier may be generated for each presentation material to query, use, and analyze the presentation material.
In an alternative embodiment, before step S220 is executed, a style label of the displayed material needs to be determined, and the style label of the displayed material may be determined through the following steps S610 to S620, as shown in fig. 6:
and step S610, determining materials in the display material.
The material in the presentation material may be one or more. These materials may be pictures of visual elements or may be a case.
And S620, determining style labels of the display materials according to the materials in the display materials.
One presentation item may correspond to one or more style labels. For example: the style labels corresponding to the display material 1 are "national tide", "flat", "xylonite"; and displaying that the style label corresponding to the material 2 is 'quadratic element'.
In the step shown in fig. 6, the style label of the display material is determined by composing the material of the display material, so that the determined style label result is more accurate.
In an alternative embodiment, determining a style label for a presentation material based on material in the presentation material comprises: and acquiring a label corresponding to the material in the display material based on the pre-established corresponding relation between the material and the label to be used as a style label of the display material.
In the process, the preset mapping relation between the materials and the labels is determined, so that a uniform corresponding relation exists between the materials and the labels in the subsequent process of determining the labels of the displayed materials, and subjective influence caused by artificially determining the style of the displayed materials is avoided.
In an alternative embodiment, the weight value of each style label may be determined by: and determining the weight value of each style label in the display material according to a preset rule.
The preset rules may be set to determine the weight value according to the material proportion in the display material, for example: the display materials to be processed comprise 20 national tide materials, 20 flat materials and 10 xylonite materials, the corresponding labels are national tide labels, flat labels and xylonite labels, the weight of the national tide labels is determined to be 0.4, and the weight of the flat labels is determined to be 0.4 according to the material proportion; the weight of the xylonite tag is determined to be 0.2. The weight value can be determined according to the position of the material in the display material, and the corresponding weight value of each style label can be directly and artificially preset by display material making personnel. It should be noted that the preset rule adopted in the actual implementation process may be selected by the developer, and is not limited to the above preset rule.
In an alternative embodiment, the sum of the weight values of the style labels displaying the material is 1.
When the weight value is set, different constraint rules can be adopted according to actual needs to determine the weight value of each label corresponding to the displayed material. The sum of the weight values of all labels corresponding to a single display material is 1, and the labels are unified to be put reasonably.
For example: the tag corresponding to the display material with the unique identifier ID1 is A, B, C, the weight value corresponding to a is 0.4, the weight value corresponding to B is 0.3, and the weight value corresponding to C is 0.3, where the weight value corresponding to A, B, C satisfies 0.4+0.3+0.3 ═ 1, the tag attribute of the display material can be represented as [ a, 0.4, B, 0.3, C, 0.3], and the unique identifier ID1 of the display material is stored in correspondence with the tag attribute.
In step S230, the display material and the style label attribute of the display material are stored.
When the storage operation is carried out, the display material and the style label attribute correspondence of the display material can be stored, so that the display material can be inquired and used subsequently.
Fig. 7 shows a schematic flow of a method for presenting material placement in the present exemplary embodiment, including the following steps S710 to S730:
step S710, obtaining the display material to be released and the style label attribute of the display material from the display material preprocessing subsystem; the style label attribute is determined according to the style label of the displayed material and the weight value of the style label.
And S720, determining putting prediction data of the displayed material according to the style label attribute of the displayed material.
And step S730, putting the display materials based on the putting prediction data.
In the display material putting method, display materials to be put and style label attributes of the display materials are obtained from a display material preprocessing subsystem, putting prediction data of the display materials are determined according to the style label attributes of the display materials, and the display materials are put based on the putting prediction data. On one hand, through determining the putting prediction data, guidance basis is provided for the putting of the display materials, the putting effect is predicted in advance, the putting strategy is convenient to adjust in time, and the putting effect is dynamically optimized. On the other hand, the style label attribute is determined according to the style label of the displayed material and the weight value of the style label, so that the displayed material is put more pertinently and systematized.
Each step in fig. 7 will be described in detail below.
In step S710, obtaining the display material to be released and the style label attribute of the display material from the display material preprocessing subsystem; the style label attribute is determined according to the style label of the displayed material and the weight value of the style label.
Style label attributes of the presentation material and the presentation material may be determined from the presentation material preprocessing subsystem, and the process may be performed at a different client than the presentation material preprocessing subsystem.
In step S720, the delivery prediction data of the displayed material is determined according to the style label attribute of the displayed material.
In an alternative embodiment, step S720 may determine the placement prediction data for the displayed material by: and processing the style label attribute of the displayed material by using the putting prediction model to obtain putting prediction data of the displayed material.
The placement prediction model can be created by using algorithms such as a deep learning algorithm, regression analysis or factor analysis. The putting prediction model can further train the model according to the putting prediction data and the deviation of the actual putting data, and the model is continuously optimized. The process obtains the putting prediction data of the display materials through the putting prediction model, efficiently predicts the putting of the display materials, and provides guidance basis for reasonable putting of the display materials.
In an alternative embodiment, step S720 may determine the placement prediction data of the display material through the following steps S810 to S830, as shown in fig. 8:
in step S810, a multi-level classification label of the displayed material is generated according to the style label attribute of the displayed material.
As each style label included in fig. 5 has a different classification of the level, the second level under the first level classification "style" is classified as "national tide", "flat", "xylonite", etc. It should be noted that there may be a cross relationship between the classes, i.e. a secondary class, and the classes may belong to different primary classes at the same time.
In the step S810, the style labels in the style label attributes of the display material are analyzed, so as to classify the style labels of the display material, for example, the style labels corresponding to the display material 1 are A, A1, a2, a11, and B, B1, where a1 and a2 are next-level classification labels of a, a11 is a next-level classification label of a1, and B1 is a next-level classification label of B, and the multilevel classification labels may be stored in a tree structure and presented in a directory for the drop workers to view.
In an alternative embodiment, the multi-level classification label for the displayed material may be generated in step S810 by: and processing the style label attribute of the displayed material by using the label classification model to obtain a multi-level classification label of the displayed material.
The label classification model classifies and classifies various preset style labels, and reference may be made to classification and classification of the style labels in fig. 5. By inquiring the label classification model, the style label classification and classification conditions of the displayed materials can be determined, so that the multi-level classification labels of the displayed materials are obtained. The multi-level classification label of the displayed material is beneficial to subsequent checking, statistics and analysis of the style label of the displayed material.
In step S820, the delivery index data corresponding to the multi-level classification label is obtained.
The delivery index data may include any one or more of the following: exposure, click rate, permeability.
The specific meanings of the putting indexes are as follows:
(1) exposure amount: the number of users seeing the display material in unit time.
(2) Click rate: click the number of users/exposure of this show material.
(3) Permeability: similar to click-through rates, but with other behavior data within the next level page.
In step S830, the putting forecast data of the displayed material is determined according to the putting index data.
In the step of fig. 8, the actual putting index data of the multilevel classification label of the displayed material is obtained, so as to predict the putting prediction data of the displayed material. Finer tag classification by this process facilitates improved accuracy of the prediction.
In step S730, the display material is put based on the putting prediction data.
In an alternative embodiment, the forecast data for placement of the display material includes forecast data for placement of the display material for a plurality of groups; in step S730, the display material may also be put through the following steps S910 to S920, as shown in fig. 9:
in step S910, a target group is determined in a plurality of groups based on the delivery prediction data of the display material for the plurality of groups;
in step S920, the display material is released to the target group.
And selecting a proper target group for putting through the putting prediction data, and taking the putting prediction data as a basis to avoid resource waste caused by blind putting.
As shown in the example diagram of the display material placement interface shown in fig. 10, the interface may select a unique identifier ID of a display material to place the configured display material, where the ID1 is the unique identifier of the display material corresponding to the row, such as a title, a type, and a placement target of placement of the configuration display material, and the interface may also view placement index data.
Exemplary embodiments of the present disclosure also provide a display material preprocessing apparatus. As shown in fig. 11, the display material preprocessing apparatus 1100 may include:
a first obtaining module 1110, configured to obtain a display material to be processed;
the style label attribute generating module 1120 is used for generating style label attributes of the display materials according to the style labels of the display materials and the weight values of the style labels;
and a display material storage module 1130 configured to store the display material and the style label attribute of the display material.
In an alternative embodiment, the determining of the style label of the material presented in the style label attribute generating module 1120 includes: the style label determining module is used for determining materials in the display materials; and determining style labels of the displayed materials according to the materials in the displayed materials.
In an alternative embodiment, the style label determination module is configured to: and acquiring a label corresponding to the material in the display material based on the pre-established corresponding relation between the material and the label to be used as a style label of the display material.
In an alternative embodiment, a material pre-processing apparatus 1100 is shown, further comprising: and the weight value determining module is used for determining the weight value of each style label in the display material according to a preset rule.
In an alternative embodiment, the sum of the weighted values of the style labels of the material displayed in the style label attribute generating module 1120 is 1.
In an alternative embodiment, the first obtaining module 1110 is configured to: providing a pre-configured template and a material; and acquiring the display material to be processed according to the editing information of the template and the material in the display material editing interface by the user.
Exemplary embodiments of the present disclosure also provide a display material delivery device. As shown in fig. 12, the display material placement device 1200 may include:
a second obtaining module 1210, configured to obtain, from the display material preprocessing subsystem, a display material to be released and style label attributes of the display material; the style label attribute is determined according to the style label of the displayed material and the weight value of the style label;
the delivery prediction data determining module 1220 is configured to determine delivery prediction data of the display material according to the style label attribute of the display material;
and a display material putting module 1230, configured to put the display material based on the putting prediction data.
In an alternative embodiment, the placement prediction data determination module 1220 is configured to: and processing the style label attribute of the displayed material by using the putting prediction model to obtain putting prediction data of the displayed material.
In an alternative embodiment, the forecast data for placement of the display material includes forecast data for placement of the display material for a plurality of groups; a presentation material placement module 1230 configured to: determining a target group in a plurality of groups based on the putting prediction data of the display materials for the plurality of groups; and putting the display material into a target group.
In an alternative embodiment, delivery prediction data determination module 1220 includes:
the multi-stage classification label generation module is used for generating multi-stage classification labels of the display materials according to the style label attributes of the display materials;
the release prediction data determination submodule is used for acquiring release index data corresponding to the multi-stage classification labels; and determining the putting forecast data of the displayed materials according to the putting index data.
In an alternative embodiment, the multi-level classification label generation module is configured to: and processing the style label attribute of the displayed material by using the label classification model to obtain a multi-level classification label of the displayed material.
In an alternative embodiment, the placement prediction data determination sub-module determines placement indicator data in the placement prediction sub-module, including any one or more of: exposure, click rate, permeability.
The specific details of each part in the display material preprocessing device 1100 and the display material delivering device 1200 are described in detail in the embodiment of the method part, and details that are not disclosed may refer to the embodiment of the method part, and thus are not described again.
Exemplary embodiments of the present disclosure also provide a computer-readable storage medium having stored thereon a program product capable of implementing the above-described method of the present specification. In some possible embodiments, various aspects of the disclosure may also be implemented in the form of a program product comprising program code for causing an electronic device to perform the steps according to various exemplary embodiments of the disclosure described in the above-mentioned "exemplary methods" section of this specification, when the program product is run on the electronic device. The program product may employ a portable compact disc read only memory (CD-ROM) and include program code, and may be run on an electronic device, such as a personal computer. However, the program product of the present disclosure is not limited thereto, and in this document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. A readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable disk, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
The exemplary embodiment of the present disclosure also provides an electronic device capable of implementing the above method. An electronic device 1300 according to such an exemplary embodiment of the present disclosure is described below with reference to fig. 13. The electronic device 1300 shown in fig. 13 is only an example and should not bring any limitations to the function and scope of use of the embodiments of the present disclosure.
As shown in fig. 13, electronic device 1300 may take the form of a general-purpose computing device. The components of the electronic device 1300 may include, but are not limited to: at least one processing unit 1310, at least one memory unit 1320, a bus 1330 connecting different system components including the memory unit 1320 and the processing unit 1310, and a display unit 1340.
The memory unit 1320 stores program code that may be executed by the processing unit 1310 to cause the processing unit 1310 to perform steps according to various exemplary embodiments of the present disclosure described in the "exemplary methods" section above in this specification. For example, processing unit 1310 may perform any one or more of the method steps of fig. 2, 3, 6-9.
The storage 1320 may include readable media in the form of volatile memory units, such as a random access memory unit (RAM)1321 and/or a cache memory unit 1322, and may further include a read only memory unit (ROM) 1323.
The electronic device 1300 may also communicate with one or more external devices 1400 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 1300, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 1300 to communicate with one or more other computing devices. Such communication may occur via input/output (I/O) interfaces 1350. Also, the electronic device 1300 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the internet) through the network adapter 1360. As shown, the network adapter 1360 communicates with other modules of the electronic device 1300 via the bus 1330. It should be appreciated that although not shown, other hardware and/or software modules may be used in conjunction with the electronic device 1300, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiments of the present disclosure may be embodied in the form of a software product, which may be stored in a non-volatile storage medium (which may be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which may be a personal computer, a server, a terminal device, or a network device, etc.) to execute the method according to the exemplary embodiments of the present disclosure.
Furthermore, the above-described figures are merely schematic illustrations of processes included in methods according to exemplary embodiments of the present disclosure, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed synchronously or asynchronously, e.g., in multiple modules.
It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functions of two or more modules or units described above may be embodied in one module or unit, according to exemplary embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
As will be appreciated by one skilled in the art, aspects of the present disclosure may be embodied as a system, method or program product. Accordingly, various aspects of the present disclosure may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system. Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is to be limited only by the following claims.
Claims (17)
1. A display material pretreatment method is characterized by comprising the following steps:
obtaining a display material to be processed;
generating style label attributes of the display materials according to the style labels of the display materials and the weight values of the style labels;
and storing the display material and the style label attribute of the display material.
2. The method of claim 1, wherein prior to generating the style label attribute for the presentation item based on the style labels for the presentation item and the weight values for each of the style labels, the method further comprises:
determining materials in the display materials;
and determining style labels of the display materials according to the materials in the display materials.
3. The method of claim 2, wherein determining the style label of the presentation material based on material in the presentation material comprises:
and acquiring a label corresponding to the material in the display material based on the pre-established corresponding relation between the material and the label to be used as the style label of the display material.
4. The method of claim 1, wherein prior to said generating a style label attribute for said presentation item based on said style labels for said presentation item and a weight value for each of said style labels, said method further comprises:
and determining the weight value of each style label in the display material according to a preset rule.
5. The method of claim 1, wherein a sum of the weight values of each style label of the presentation material is 1.
6. The method of claim 1, wherein said obtaining display material to be processed comprises:
providing a pre-configured template and a material;
and acquiring the display material to be processed according to the editing information of the template and the material in the display material editing interface by the user.
7. A display material putting method is characterized by comprising the following steps:
obtaining display materials to be put and style label attributes of the display materials from a display material preprocessing subsystem; the style label attribute is determined according to the style label of the display material and the weight value of the style label;
determining putting prediction data of the displayed material according to the style label attribute of the displayed material;
and putting the display material based on the putting prediction data.
8. The method of claim 7, wherein determining placement prediction data for the presentation material based on the style label attribute of the presentation material comprises:
and processing the style label attribute of the displayed material by using a putting prediction model to obtain putting prediction data of the displayed material.
9. The method of claim 7, wherein the placement prediction data for the displayed material comprises placement prediction data for the displayed material for a plurality of groups;
the releasing the display material based on the releasing prediction data comprises:
determining a target population in a plurality of populations based on forecast data of delivery of the display material to the plurality of populations;
and putting the display material to the target group.
10. The method of claim 7, wherein determining placement prediction data for the presentation material based on the style label attribute of the presentation material comprises:
generating a multi-level classification label of the display material according to the style label attribute of the display material;
acquiring putting index data corresponding to the multistage classification labels;
and determining the putting forecast data of the displayed materials according to the putting index data.
11. The method of claim 10, wherein generating the multi-level classification label for the presentation item based on the style label attribute of the presentation item comprises:
and processing the style label attribute of the displayed material by using a label classification model to obtain a multi-level classification label of the displayed material.
12. The method of claim 10, wherein the placement metric data comprises any one or more of:
exposure, click rate, permeability.
13. A display materials management system, comprising:
the display material preprocessing subsystem is used for acquiring display materials to be processed, generating style label attributes of the display materials according to style labels of the display materials and weight values of the style labels, and storing the style label attributes of the display materials and the display materials;
and the display material releasing subsystem is used for acquiring display materials to be released and style label attributes of the display materials from the display material preprocessing subsystem, determining releasing prediction data of the display materials according to the style label attributes of the display materials, and releasing the display materials based on the releasing prediction data.
14. A display material pretreatment device, comprising:
the first acquisition module is used for acquiring the display material to be processed;
the style label attribute generation module is used for generating the style label attribute of the display material according to the style label of the display material and the weight value of each style label;
and the display material storage module is used for storing the display material and the style label attribute of the display material.
15. A show material dispensing device, comprising:
the second acquisition module is used for acquiring the display material to be released and the style label attribute of the display material from the display material preprocessing subsystem; the style label attribute is determined according to the style label of the display material and the weight value of the style label;
the putting prediction data determining module is used for determining putting prediction data of the display material according to the style label attribute of the display material;
and the display material putting module is used for putting the display material based on the putting prediction data.
16. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the method of any one of claims 1 to 12.
17. An electronic device, comprising:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the method of any of claims 1 to 12 via execution of the executable instructions.
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