CN112070520A - Mobile internet advertisement putting platform - Google Patents
Mobile internet advertisement putting platform Download PDFInfo
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- CN112070520A CN112070520A CN201910500115.XA CN201910500115A CN112070520A CN 112070520 A CN112070520 A CN 112070520A CN 201910500115 A CN201910500115 A CN 201910500115A CN 112070520 A CN112070520 A CN 112070520A
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- 238000007726 management method Methods 0.000 claims abstract description 21
- 238000012544 monitoring process Methods 0.000 claims abstract description 20
- 238000004364 calculation method Methods 0.000 claims abstract description 15
- 238000004458 analytical method Methods 0.000 claims abstract description 9
- 238000012986 modification Methods 0.000 claims abstract description 8
- 230000004048 modification Effects 0.000 claims abstract description 8
- 238000013499 data model Methods 0.000 claims description 8
- 238000007405 data analysis Methods 0.000 claims description 3
- 238000012217 deletion Methods 0.000 claims description 3
- 230000037430 deletion Effects 0.000 claims description 3
- 230000007547 defect Effects 0.000 abstract description 3
- 238000012552 review Methods 0.000 description 4
- 238000011161 development Methods 0.000 description 3
- 238000012550 audit Methods 0.000 description 2
- 238000004519 manufacturing process Methods 0.000 description 2
- 238000010586 diagram Methods 0.000 description 1
- 230000000694 effects Effects 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
- 238000006467 substitution reaction Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0263—Targeted advertisements based upon Internet or website rating
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0273—Determination of fees for advertising
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Abstract
The invention relates to a mobile internet, in particular to a mobile internet advertisement putting platform, which comprises a putting system for putting and managing mobile internet advertisements, an accounting system for auditing and monitoring the advertisements and calculating putting cost, and an analysis system for collecting and analyzing user information big data; the delivery system comprises a template creation module for creating an advertisement template and making an advertisement according to the selection of a user, a preview module for previewing the made advertisement, a management module for providing an advertisement management interface, a modification module for correspondingly operating the made advertisement and a release module for releasing a finished advertisement product; the accounting system comprises an auditing module for auditing the finished advertisement product and a monitoring module for monitoring the advertisement state of the finished advertisement product; the technical scheme provided by the invention can overcome the defects of inadequate advertisement content supervision, inaccurate cost calculation and incapability of effectively utilizing the user big data of the platform.
Description
Technical Field
The invention relates to a mobile internet, in particular to a mobile internet advertisement putting platform.
Background
Advertising is a well-known service in which advertisements can be delivered on various media, such as newspapers, magazines, outdoor planes, television, etc. With the continuous development of internet technology, advertisements on the internet are more and more, and selling advertisement slots is a general mode for internet enterprises to profit.
With the development of mobile networks, mobile phones are increasingly popularized as one of mobile terminals, services and services that can be carried on mobile phones are more and more, and the mobile terminals can access WAP websites and internet websites by gradually developing various services such as multimedia messages, instant messages, videos and the like from the original that only simple calls and short messages can be made, especially the development of mobile broadband access. Services and content specifically designed for mobile users are also developing vigorously, which fosters a huge opportunity for advertisers.
The original advertising mode, especially advertising on the internet, is difficult to be distinguished and targeted because of lack of user data. The operator has a lot of user data from the basic information of the user to the position information of the user and then to the call record, the short message record, the WAP access record, the roaming record and the like of the user, and can accurately acquire the information of the age, the consumption capacity, whether the user is going out frequently, what kind of website is liked and the like of the user from the information. Meanwhile, compared with other internet service providers, the user has more sense of identity to the mobile operator.
With the increasing popularity of the mobile internet, the advertising mode of the mobile internet is gradually improved. Various forms of picture advertisements, text mixed advertisements, full screen advertisements, video advertisements, and the like have appeared at the present stage, and advertisement payment modes such as CPA, CPC, CPM, CPS, and the like have also appeared.
However, the current mobile internet advertisement delivery platform still has disadvantages, such as inadequate supervision of advertisement content, inaccurate cost calculation, and inability to effectively utilize the user big data of the platform.
Disclosure of Invention
Technical problem to be solved
Aiming at the defects in the prior art, the invention provides a mobile internet advertisement putting platform, which can effectively overcome the defects of inadequate advertisement content supervision, inaccurate cost calculation and incapability of effectively utilizing the user big data of the platform in the prior art.
(II) technical scheme
In order to achieve the purpose, the invention is realized by the following technical scheme:
a mobile internet advertisement delivery platform comprises a delivery system for delivering and managing mobile internet advertisements, an accounting system for auditing and monitoring the advertisements and calculating delivery cost, and an analysis system for collecting and analyzing user information big data;
the delivery system comprises a template creation module, a preview module, a management module, a modification module and a release module, wherein the template creation module is used for creating an advertisement template and making an advertisement according to the selection of a user;
the accounting system comprises an auditing module for auditing the finished advertisement products, a monitoring module for monitoring the advertisement states of the finished advertisement products, and a charge calculating module for calculating charges according to the monitoring results of the monitoring module;
the analysis system comprises a data acquisition module for acquiring the relevant information of the user, a data analysis module for analyzing the relevant information acquired by the data acquisition module and obtaining a user data model, and a data memory for storing the user data model.
Preferably, the template creating module provides advertisement type selection for the user, and the template creating module loads the corresponding advertisement template according to the selection of the user to provide the corresponding advertisement material.
Preferably, the advertisement management interface includes advertisement detail information, advertisement status, advertisement creation number, advertisement click number, advertisement fee.
Preferably, the advertisement status includes an online status and an offline status.
Preferably, the corresponding operation includes an online operation, an offline operation, a modification operation, and a deletion operation.
Preferably, the result of the review by the review module is displayed in the advertisement management interface, and the review module performs offline operation on the finished advertisement product that is not passed through the review.
Preferably, the fee calculation module charges the advertisement finished product in the online state, and the fee calculation module does not charge the advertisement finished product in the offline state.
Preferably, the calculation result of the fee calculation module is displayed in an advertisement management interface.
Preferably, the user-related information includes the type of advertisement selected by the user in the template creation module and the industry engaged by the user.
(III) advantageous effects
Compared with the prior art, the mobile internet advertisement delivery platform provided by the invention can carry out all-around management on advertisements from production to release by utilizing the delivery system, thereby effectively improving the use experience of users; the auditing module in the accounting system can audit finished products of the advertisements and display the auditing result in the advertisement management interface, so that a user can know whether the manufactured advertisements pass the auditing in time, and the auditing module can perform offline operation on finished products of the advertisements which do not pass the auditing so as to facilitate the management of a platform; the monitoring module in the accounting system can monitor the advertisement state of the finished advertisement product, and the charge calculating module only charges the finished advertisement product in an online state, so that the charging accuracy is ensured, and the reliability of a user is improved; the analysis system can collect the relevant information of the user and obtain a user data model, and the advertisement type favored by the user is analyzed by fully utilizing the big data of the platform user, so that the platform can provide more perfect service conveniently, and the service quality is effectively improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below. It is obvious that the drawings in the following description are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.
Fig. 1 is a schematic structural diagram of a launch platform system according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention. It is to be understood that the embodiments described are only a few embodiments of the present invention, and not all embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
A mobile internet advertisement delivery platform is shown in figure 1 and comprises a delivery system for delivering and managing mobile internet advertisements, an accounting system for auditing and monitoring the advertisements and calculating delivery cost, and an analysis system for collecting and analyzing user information big data;
the delivery system comprises a template creation module for creating an advertisement template and making an advertisement according to the selection of a user, a preview module for previewing the made advertisement, a management module for providing an advertisement management interface, a modification module for correspondingly operating the made advertisement and a release module for releasing a finished advertisement product;
the accounting system comprises an auditing module for auditing the finished advertisement product, a monitoring module for monitoring the advertisement state of the finished advertisement product, and a charge calculating module for calculating the charge according to the monitoring result of the monitoring module;
the analysis system comprises a data acquisition module for acquiring the relevant information of the user, a data analysis module for analyzing the relevant information acquired by the data acquisition module and obtaining a user data model, and a data memory for storing the user data model.
The template creating module provides advertisement type selection for the user, and loads the corresponding advertisement template according to the selection of the user to provide corresponding advertisement materials.
The advertisement management interface comprises advertisement detail information, advertisement state, advertisement creating quantity, advertisement clicking quantity and advertisement cost.
The advertisement state comprises an online state and an offline state.
The corresponding operations comprise an online operation, an offline operation, a modification operation and a deletion operation.
And displaying the checking result of the checking module in the advertisement management interface, and performing offline operation on the finished advertisement product which cannot be checked.
The fee calculation module charges the finished advertisement product in the online state, and the fee calculation module does not charge the finished advertisement product in the offline state.
And the calculation result of the fee calculation module is displayed in the advertisement management interface.
The user-related information includes the type of advertisement selected by the user in the template creation module and the industry engaged by the user.
The mobile internet advertisement delivery platform provided by the invention can carry out all-around management on the advertisement from production to release by utilizing the delivery system, thereby effectively improving the use experience of users; the auditing module in the accounting system can audit finished products of the advertisements and display the auditing result in the advertisement management interface, so that a user can know whether the manufactured advertisements pass the auditing in time, and the auditing module can perform offline operation on finished products of the advertisements which do not pass the auditing so as to facilitate the management of a platform; the monitoring module in the accounting system can monitor the advertisement state of the finished advertisement product, and the charge calculating module only charges the finished advertisement product in an online state, so that the charging accuracy is ensured, and the reliability of a user is improved; the analysis system can collect the relevant information of the user and obtain a user data model, and the advertisement type favored by the user is analyzed by fully utilizing the big data of the platform user, so that the platform can provide more perfect service conveniently, and the service quality is effectively improved.
The above examples are only intended to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the corresponding technical solutions.
Claims (9)
1. The utility model provides a mobile internet advertisement delivery platform which characterized in that: the system comprises a delivery system for delivering and managing the mobile Internet advertisements, an accounting system for auditing and monitoring the advertisements and calculating delivery cost, and an analysis system for collecting and analyzing big data of user information;
the delivery system comprises a template creation module, a preview module, a management module, a modification module and a release module, wherein the template creation module is used for creating an advertisement template and making an advertisement according to the selection of a user;
the accounting system comprises an auditing module for auditing the finished advertisement products, a monitoring module for monitoring the advertisement states of the finished advertisement products, and a charge calculating module for calculating charges according to the monitoring results of the monitoring module;
the analysis system comprises a data acquisition module for acquiring the relevant information of the user, a data analysis module for analyzing the relevant information acquired by the data acquisition module and obtaining a user data model, and a data memory for storing the user data model.
2. The mobile internet advertising platform of claim 1, wherein: the template creating module provides advertisement type selection for users, and loads corresponding advertisement templates according to the selection of the users to provide corresponding advertisement materials.
3. The mobile internet advertising platform of claim 1, wherein: the advertisement management interface comprises advertisement detail information, advertisement states, advertisement creating quantity, advertisement clicking quantity and advertisement cost.
4. The mobile internet advertising platform according to claim 1 or 3, wherein: the advertisement state comprises an online state and an offline state.
5. The mobile internet advertising platform of claim 1, wherein: the corresponding operation comprises an online operation, an offline operation, a modification operation and a deletion operation.
6. The mobile internet advertising platform of claim 1, wherein: and the checking result of the checking module is displayed in the advertisement management interface, and the checking module carries out offline operation on the finished advertisement products which cannot be checked.
7. The mobile internet advertising platform of claim 1, wherein: the fee calculation module charges the finished advertisement product in an online state, and the fee calculation module does not charge the finished advertisement product in an offline state.
8. The mobile internet advertising platform of claim 7, wherein: and the calculation result of the fee calculation module is displayed in an advertisement management interface.
9. The mobile internet advertising platform of claim 1, wherein: the user-related information comprises the advertisement types selected by the user in the template creating module and the industry engaged by the user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910500115.XA CN112070520A (en) | 2019-06-11 | 2019-06-11 | Mobile internet advertisement putting platform |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910500115.XA CN112070520A (en) | 2019-06-11 | 2019-06-11 | Mobile internet advertisement putting platform |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN112070520A true CN112070520A (en) | 2020-12-11 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910500115.XA Pending CN112070520A (en) | 2019-06-11 | 2019-06-11 | Mobile internet advertisement putting platform |
Country Status (1)
| Country | Link |
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| CN (1) | CN112070520A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113077289A (en) * | 2021-04-12 | 2021-07-06 | 上海耶汇市场营销策划有限公司 | Social platform operation and maintenance system for product marketing |
-
2019
- 2019-06-11 CN CN201910500115.XA patent/CN112070520A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN113077289A (en) * | 2021-04-12 | 2021-07-06 | 上海耶汇市场营销策划有限公司 | Social platform operation and maintenance system for product marketing |
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| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20201211 |
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| WD01 | Invention patent application deemed withdrawn after publication |