CN111930277B - A method and apparatus for providing presentation information - Google Patents

Abstract

An object of the present application is to provide a method for providing presence information, the method comprising: receiving a first presentation information request sent by user equipment, wherein the first presentation information request is sent by the user equipment in response to a reading operation of a user on a bookshelf page in a reading application, the reading operation meets a first request triggering condition, and the first presentation information request comprises user identification information of the user; acquiring book type information corresponding to a user from a user database according to the user identification information; generating book recommendation presentation information corresponding to the user according to the book type information; and sending the book recommendation presentation information to user equipment. And recommending books to the user and promoting the books through the book recommendation presentation information, wherein the book recommendation presentation information is generated according to the book type information corresponding to the user, so that the books related in the generated book recommendation presentation information are interested by the user to the maximum extent.

Description

A method and apparatus for providing presentation information

technical field

The present application relates to the field of communications, and in particular, to a technology for providing presence information.

Background technique

With the wide application of mobile devices, people's reading habits have changed, and mobile reading has become one of the main ways of daily reading. Mobile reading is reading on the go, a new way to read on mobile devices. Reading APP is a mobile reading APP with online literary novels and digital books as the main content and mobile devices as the carrier.

Reading APP advertising refers to an advertising method in which advertisers or platform providers regularly or irregularly push pictures, text, graphic links and other forms to mobile reading APP users through the reading application APP platform as a marketing method. How to make good use of reading APPs for advertisement placement and mining the monetization value of advertisements has become a problem that those skilled in the art have been studying and solving.

SUMMARY OF THE INVENTION

An object of the present application is to provide a method and apparatus for providing presence information.

According to an aspect of the present application, there is provided a method for providing presence information, applied to a network device, the method comprising:

Receive a first presentation information request sent by the user equipment, where the first presentation information request is sent by the user equipment in response to a user's reading operation on a bookshelf page in a reading application, and the user equipment satisfies the triggering of the first request condition, the first presence information request includes user identification information of the user;

Obtain the book type information corresponding to the user from the user database according to the user identification information;

generating book recommendation presentation information corresponding to the user according to the book type information;

Sending the book recommendation presentation information to the user equipment.

According to another aspect of the present application, there is provided a method for providing presence information, applied to a user equipment, the method comprising:

In response to the user's reading operation on the bookshelf page in the reading application, a first presentation information request is sent to the corresponding network device, wherein the user equipment satisfies the first request triggering condition, and the first presentation information request includes the user user identification information;

receiving book recommendation presentation information returned by the network device, wherein the book recommendation presentation information is generated according to book type information corresponding to the user;

The book recommendation presentation information is presented on the bookshelf page according to the target presentation style corresponding to the bookshelf page.

According to yet another aspect of the present application, there is provided a method for providing presence information, the method comprising:

In response to the user's reading operation on the bookshelf page in the reading application, the user equipment sends a first presence information request to the corresponding network device, wherein the user equipment satisfies the first request triggering condition, and the first presence information request includes all the user identification information of the user;

The network device receives the first presentation information request, obtains book type information corresponding to the user from a user database according to the user identification information, and generates a book corresponding to the user according to the book type information recommending presentation information, and sending the book recommendation presentation information to the user equipment;

The user equipment receives the book recommendation presentation information, and presents the book recommendation presentation information on the bookshelf page according to a target presentation style corresponding to the bookshelf page.

According to one aspect of the present application, there is provided a network device for providing presence information, the device comprising:

A module, configured to receive a first presentation information request sent by a user equipment, wherein the first presentation information request is sent by the user equipment in response to a user's reading operation on a bookshelf page in a reading application, and the user The device satisfies a first request triggering condition, and the first presence information request includes user identification information of the user;

One or two modules are used to obtain the book type information corresponding to the user from the user database according to the user identification information;

One and three modules are used to generate book recommendation presentation information corresponding to the user according to the book type information;

A fourth module, configured to send the book recommendation presentation information to the user equipment.

According to another aspect of the present application, there is provided a user equipment for providing presence information, the device comprising:

The two-one module is configured to send a first presentation information request to the corresponding network device in response to the user's reading operation on the bookshelf page in the reading application, wherein the user equipment satisfies the triggering condition of the first request, and the first presentation the information request includes user identification information of the user;

The second module is configured to receive the book recommendation presentation information returned by the network device, wherein the book recommendation presentation information is generated according to the book type information corresponding to the user;

The second and third modules are configured to present the book recommendation presentation information on the bookshelf page according to the target presentation style corresponding to the bookshelf page.

According to one aspect of the present application, there is provided an apparatus for providing presence information, the apparatus comprising:

processor; and

A memory arranged to store computer-executable instructions which, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the present application, there is provided a computer-readable medium storing instructions that, when executed, cause a system to operate any of the methods described above.

Compared with the prior art, the present application determines the book type information corresponding to the user according to the user identification information in the first presentation information request, and further generates the book recommendation presentation information corresponding to the user according to the book type information. The book recommendation presentation information is sent to the user equipment of the user, so that the book recommendation presentation information is presented on a bookshelf page in a reading application of the user equipment. Recommend books to users and promote books through the book recommendation presentation information, and the book recommendation presentation information is generated according to the book type information corresponding to the user, so as to maximize the generated book recommendation presentation information The books in question are of interest to the user.

Moreover, after receiving the book recommendation presentation information returned by the network device, the user equipment presents the book recommendation presentation information on the bookshelf page according to the target presentation style corresponding to the bookshelf page. Through the target presentation style, the presentation of the book recommendation presentation information on the bookshelf page is not particularly obtrusive, thereby improving user experience.

Description of drawings

Other features, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

Fig. 1 shows a system topology diagram for providing presence information according to an embodiment of the present application;

FIG. 2 shows a flowchart of a system method for providing presence information according to an embodiment of the present application;

FIG. 3 shows a flowchart of a method for providing presence information according to an embodiment of the present application;

FIG. 4 shows a flowchart of a method for providing presence information according to another embodiment of the present application;

FIG. 5 shows a schematic diagram of interface presentation for providing presentation information according to an embodiment of the present application;

FIG. 6 shows a schematic diagram of interface presentation for providing presentation information according to another embodiment of the present application;

FIG. 7 shows a device structure diagram of a network device for providing presence information according to an embodiment of the present application;

FIG. 8 shows a device structure diagram of a user equipment for providing presence information according to another embodiment of the present application;

Figure 9 illustrates functional modules of an exemplary system that may be used in various embodiments of the present application.

The same or similar reference numbers in the drawings represent the same or similar parts.

Detailed ways

The present application will be described in further detail below with reference to the accompanying drawings.

In a typical configuration of the present application, the terminal, the device serving the network, and the trusted party all include one or more processors (for example, a central processing unit (CPU)), an input/output interface, a network interface, and Memory.

The memory may include non-persistent memory in computer readable media, random access memory (Random Access Memory, RAM) and/or non-volatile memory, such as read only memory (Read Only Memory, ROM) or flash memory (Flash). Memory). Memory is an example of a computer-readable medium.

Computer-readable media includes both persistent and non-permanent, removable and non-removable media, and storage of information may be implemented by any method or technology. Information may be computer readable instructions, data structures, modules of programs, or other data. Examples of computer storage media include, but are not limited to, phase-change memory (Phase-Change Memory, PCM), programmable random access memory (Programmable Random Access Memory, PRAM), static random access memory (Static Random-Access Memory, SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically-Erasable Programmable Read-Only Memory (Electrically-Erasable Programmable Read- Only Memory (EEPROM), flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridges, magnetic tape disk storage or other magnetic storage devices or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The equipment referred to in this application includes, but is not limited to, user equipment, network equipment, or equipment formed by integrating user equipment and network equipment through a network. The user equipment includes, but is not limited to, any mobile electronic product that can perform human-computer interaction with the user (for example, human-computer interaction through a touchpad), such as a smart phone, a tablet computer, etc., and the mobile electronic product can use any operation. system, such as android operating system, iOS operating system, etc. The network device includes an electronic device that can automatically perform numerical calculation and information processing according to pre-set or stored instructions, and its hardware includes but is not limited to a microprocessor, an application specific integrated circuit (ASIC) , Programmable Logic Device (PLD), Field Programmable Gate Array (Field Programmable Gate Array, FPGA), Digital Signal Processor (Digital Signal Processor, DSP), embedded devices, etc. The network device includes, but is not limited to, a computer, a network host, a single network server, multiple network server sets, or a cloud composed of multiple servers; here, a cloud is composed of a large number of computers or network servers based on cloud computing, Among them, cloud computing is a kind of distributed computing, a virtual supercomputer composed of a group of loosely coupled computer sets. The network includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless ad hoc network (Ad Hoc network), and the like. Preferably, the device may also be a program running on the user equipment, network equipment, or a device formed by user equipment and network equipment, network equipment, touch terminal or network equipment and touch terminal integrated through a network.

Of course, those skilled in the art should understand that the above-mentioned devices are only examples, and other existing or possible devices that may appear in the future, if applicable to this application, should also be included within the protection scope of this application, and are included in this application by reference. this.

In the description of this application, "plurality" means two or more, unless expressly and specifically defined otherwise.

Here, the "presentation information" described in this application includes the book recommendation presentation information and the general recommendation presentation information. In some embodiments, the book recommendation presentation information includes, but is not limited to, information for recommending books to users. For example, the book recommendation presentation information includes, but is not limited to, book name, book introduction, and other information that can recommend books. In some embodiments, the general recommendation presentation information includes, but is not limited to, third-party merchant advertisement information, for example, advertisements (eg, advertisement pictures, advertisement information, etc.) that the third-party merchant wants to place.

FIG. 1 shows a topology diagram of a system for providing presence information according to an embodiment of the present application. The user equipment and the network equipment are connected in a wired or wireless manner. In some embodiments, the user equipment includes, but is not limited to, computing devices such as mobile phones, computers, and tablet computers. In some embodiments, a reading application is installed in the user equipment, and the network device includes but is not limited to a server corresponding to the reading application. In some embodiments, the network device is in communication connection with one or more user equipments, for example, the network device receives a first presence information request sent by one or more user equipments, the network device Based on the first presentation information request sent by each user equipment, corresponding book recommendation presentation information is returned to the user equipment. In some embodiments, the book recommendation presentation information includes but is not limited to book advertisement information.

FIG. 2 shows a flowchart of a system method for providing presence information according to an embodiment of the present application, which is applied to the system shown in FIG. 1 . The method includes:

In response to the user's reading operation on the bookshelf page in the reading application, the user equipment sends a first presentation information request to the corresponding network device, wherein the reading operation satisfies the first request triggering condition, and the first presentation information request includes all the user identification information of the user;

The network device receives the first presentation information request, acquires book type information corresponding to the user from a user database according to the user identification information, and generates book recommendation presentation information corresponding to the user according to the book type information, sending the book recommendation presentation information to the user equipment;

The user equipment receives the book recommendation presentation information, and presents the book recommendation presentation information on the bookshelf page according to a target presentation style corresponding to the bookshelf page.

FIG. 3 shows a flowchart of a method for providing presence information according to an embodiment of the present application. The method includes step S11 , step S12 , step S13 and step S14 .

Specifically, in step S11, the network device receives a first presentation information request sent by a user equipment, wherein the first presentation information request is sent by the user equipment in response to a user's reading operation on a bookshelf page in a reading application Yes, the reading operation satisfies a first request triggering condition, and the first presence information request includes the user identification information of the user. In some embodiments, a reading application is installed in the user equipment, and the reading application includes a bookshelf page, and one or more books (for example, one or more books saved on the bookshelf page by the user, or one or more books) are presented through the bookshelf page. multiple books, or one or more books returned by the network device to the user device in response to a user refresh operation on a bookshelf page). In some embodiments, the bookshelf page presents one or more books in an information flow presentation style. Referring to the interface presentation diagram shown in FIG. 5 , in FIG. 5 , the bookshelf page presents an information flow presentation style. One or more books are presented; in other embodiments, referring to the interface presentation schematic diagram shown in FIG. 6 , the bookshelf page presents one or more books in a presentation style of arrangement and combination. Of course, those skilled in the art should understand that the above presentation styles are only examples. If other existing or future presentation styles are applicable to the present application, they should also be included in the protection scope of the present application, and are hereby referred to by way of reference. Included here. In some embodiments, the reading operation includes, but is not limited to, a reading operation of refreshing the bookshelf page, or a reading operation of re-entering the bookshelf page. For example, the user equipment sends the first presentation information request to the network device in response to the user's reading operation of refreshing the bookshelf page. In some embodiments, the read operation needs to satisfy a first request trigger condition, and on the premise that the read operation meets the first request trigger condition, the user equipment sends the first presentation to the network device Information request. In some embodiments, the first presentation information request includes user identification information of the user, so that the network device determines book recommendation presentation information corresponding to the user based on the user identification information. In some embodiments, the user identification information includes, but is not limited to, user account information, user name and other information of the user in the reading application.

In step S12, the network device acquires book type information corresponding to the user from the user database according to the user identification information. In some embodiments, the book type information includes but is not limited to book type information such as martial arts, fantasy, urban, and science. In some embodiments, the book type information corresponding to the user includes, but is not limited to, book types of most of the multiple books that the user has read recently or historically. For example, the user has recently read Book 1, Book 2, and Book 3, wherein the book type information of Book 1 and Book 2 are both martial arts, and the book type information corresponding to the user is martial arts. In some embodiments, a user database is established in the network device, and the user database records relevant information of multiple users registered in the reading application (for example, user's reading history records). In some embodiments, the network device queries and obtains book type information corresponding to the user from the user database according to the user identification information of the user who sends the first presence information request. For example, the user's reading history is obtained by querying the user database, one or more books that the user has read historically are obtained from the reading history, and one or more books that the user has read in the history are obtained according to the user's history. The book type information corresponding to the user is determined from the book or books, for example, the book type with the most book types among the one or more books historically read by the user is used as the book type information corresponding to the user.

In step S13, the network device generates book recommendation presentation information corresponding to the user according to the book type information. In some embodiments, the book recommendation presentation information is generated based on the book type information. For example, the network device queries and determines that the book type information corresponding to the user is a martial arts category, the network device acquires at least one martial arts book, and generates book recommendation presentation information about the book, for example, produces information about the book book advertising information.

In step S14, the network device sends the book recommendation presentation information to the user equipment. In some embodiments, the network device sends the book recommendation presentation information to the user equipment, so that the user equipment displays the book recommendation presentation information in a bookshelf page. In some embodiments, since the book recommendation presentation information includes advertisement information about books, the user is more likely to open the book recommended in the book recommendation presentation information by presenting the book recommendation presentation information on the bookshelf page. .

In some embodiments, the step S12 includes: the network device acquires the user's reading history from a user database according to the user identification information, wherein the reading history includes one or more reading books; the network The device determines the book type information corresponding to the user according to the book-related information of the one or more reading books, wherein the book-related information of at least one reading book in the one or more reading books accounts for a preset proportion The information matches the book type information corresponding to the user. For example, the user database includes a reading history record table as shown in Table 1 below, and the network device obtains the user's historical reading history from the reading history record table according to the user identification information in the first presence information request one or more reading books. For example, user a sends a first presence information request to the network device through its corresponding user equipment, where the first presence information request includes the user identification information Ua of the user a, and the network device The identification information Ua obtains the reading history of the user a from the reading history table of the user database, wherein the reading history of the user a includes the reading book B1, the reading book B11 and the reading book B111. Further, the network device determines the book type information corresponding to the user according to the reading book B1, the reading book B11 and the book-related information of the reading book B111. In some embodiments, the book-related information includes, but is not limited to, the book name, book introduction, book type, and the like of the read book. In some embodiments, the network device determines book type information corresponding to the user according to the acquired book-related information of the one or more reading books. For example, the network device determines the book type information corresponding to the book-related information of at least one reading book among the one or more reading books, which accounts for a preset proportion, as the book type information corresponding to the user (for example, The book type information that matches the book-related information of the read books accounting for more than 50% of the one or more reading books is determined as the book type information corresponding to the user). For example, the reading history record of user Ua includes reading book B1, reading book B11, and reading book B111, wherein the book-related information of reading book B1 and reading book B11 matches the book type information of martial arts, so the The book type information corresponding to the user Ua is determined to be a martial arts category. For example, if the book introduction of the reading book B1 includes some common words about martial arts (for example, princess, leader, etc.), the network device determines that the book-related information of the reading book B1 matches the type information of martial arts books ; The book introduction of the reading book B11 also includes the common words of martial arts such as "master" and "Young Master", then the network device determines that the book-related information of the reading book B11 matches the book type information of the martial arts class; If the book introduction of the reading book B111 includes common words of urban books such as "overtime" and "company", the network device determines that the book-related information of the reading book B111 matches the urban book type information.

Table 1 Reading History Table

In some embodiments, the step S13 includes: the network device acquires one or more target books from a book database according to book type information corresponding to the user, wherein the one or more target books are related to books The information matches the book type information; the network device generates book recommendation presentation information corresponding to the user according to the book-related information of the one or more target books. In some embodiments, a book database is established in the network device, and the book database includes a plurality of books and book-related information of each book. After determining the book type information corresponding to the user, the network device acquires one or more books matching the book type information from the book database according to the book type information, and stores the one or more books. A plurality of books are determined as the target books. In some embodiments, the book-related information includes, but is not limited to, book title, book introduction, book type, and the like. In some embodiments, the book-related information of the one or more target books needs to match the book type information, for example, the book type information corresponding to the user determined by the network device is martial arts, The network device searches the book database for book-related information matching the martial arts category according to the book type information of the martial arts category, and uses the book corresponding to the book-related information as the target book. For example, the book type information corresponding to the user is martial arts. If the book-related information of the book (for example, the book introduction) includes common words of martial arts (for example, princess, master, etc.), the book-related information of the book is determined. Match the book type information (eg martial arts). Further, the network device generates book recommendation presentation information corresponding to the user according to the book-related information of the one or more target books, for example, generates a book advertisement about the target book. In some embodiments, the book recommendation presentation information includes information such as the book cover or book introduction of the target book, so that the user can quickly learn about the target book through the book recommendation presentation information.

Table 2 Book Database

In some embodiments, the method further includes step S15 (not shown) before step S11. In step S15, the network device receives a second presence information request sent by the user equipment, wherein the second presence information request is sent by the user equipment in response to the user entering the reading operation of the bookshelf page of the reading application, and the The second presentation information request includes the user identification information of the user; the network device obtains the user characteristic information of the user in the reading application from the user database according to the user identification information; the network device stores the user characteristic information And the presentation feature information of one or more general presentation information is input into the conversion rate prediction model, so as to obtain the conversion rate information of the user for each general presentation information in the one or more general presentation information; The user determines the general recommended presentation information from the conversion rate information of each general presentation information in the one or more general presentation information, wherein the general recommended presentation information belongs to the one or more general presentation information; network The device sends the general recommendation presentation information to the user equipment. In some embodiments, when the user enters the bookshelf page, the user equipment corresponding to the user sends a second presence information request to the network device, where the second presence information request includes the user identification information of the user for The network device determines corresponding general recommended presentation information. In some embodiments, the user database includes user feature information of multiple users in the reading application. For example, in the user database, there is a mapping relationship between each user and its corresponding user feature information. In some embodiments, the user characteristic information includes, but is not limited to, the user's reading time, number of books read, payment amount, click data on advertisement information, age, gender, region, user portrait and other information. In some embodiments, the network device obtains user characteristic information of the user who sent the second presence information request from the user database. Further, the network device inputs the user characteristic information and the presentation characteristic information of one or more common presentation information (such as third-party merchant advertisements) into the conversion rate prediction model, so as to obtain the user's preference for the one or more presentation information. Conversion rate information for each common presence information in the plurality of common presence information. In some embodiments, the presentation feature information includes, but is not limited to, advertisement type, advertisement label, advertisement content, product information corresponding to the advertisement, advertisement portrait information, and the like. The advertisement portrait information may be provided to the network device by an advertiser. In some embodiments, "the conversion rate information of the user to the general presence information" includes, but is not limited to, the conversion probability of the user to the general presence information. For example, the general presentation information is advertisement information about an APP, and the conversion rate information of user A to the general presentation information is the probability (eg, 90%) of user A downloading the APP. For another example, the product conversion probability of User A to Merchant A is 60%. The conversion probability to Merchant B is 90%. In some embodiments, the user characteristic information of a user and the presentation characteristic information of one or more general presentation information are input into the conversion rate prediction model, so that the user's response to the one or more general presentation information can be obtained. Conversion rate information for each common presentation in . Further, the network device determines the general recommended presentation information according to the conversion rate information of the user for each general presentation information in the one or more general presentation information, wherein the general recommended presentation information belongs to the One or more general presentation information; the network device sends the general recommended presentation information to the user equipment. For example, if the user has the highest conversion rate information for common presence information A, the network device uses the common presence information A as the user's common recommended presence information, and sends the common recommended presence information to the user, so as to The general recommendation presentation information is presented in the bookshelf page of the user equipment of the user.

In some embodiments, the determining the general recommended presentation information according to the conversion rate information of the user for each general presentation information in the one or more general presentation information includes: The conversion rate information of each common presence information in the one or more common presence information is arranged in descending order of the one or more common presence information; the network device determines from the one or more common presence information according to the descending order result The general recommendation presents information. In some embodiments, the network device obtains, through the conversion rate prediction model, the conversion rate information of the user for one or more common presence information, for example, the conversion rate information of user A to common presence information A is 60%, the user The conversion rate information of user A to common presence information B is 70%, the conversion rate information of user A to common presence information C is 80%, and the conversion rate information of user A to common presence information D is 90%. Further, the network device sorts the one or more common presentation information in descending order according to the obtained conversion rate information, for example, the conversion rate information of the common presentation information D is the highest, and the common presentation information D is ranked first. , in order: common presence information D, common presence information C, common presence information B, and common presence information A. Further, the network device determines common recommended presence information from the one or more common presence information according to the descending order result. For example, the general presentation information D with the highest conversion rate information is used as the general recommended presentation information.

In some embodiments, the network device determining the general recommended presentation information from the one or more general presentation information according to the descending order result includes: the network device arranging the general presentation that ranks first in the descending order result The information is determined to be the general recommendation presentation information. In some embodiments, the network device uses the general presentation information with the highest conversion rate information of the user to the general presentation information as the general recommended presentation information. For example, the general presentation information D with the highest conversion rate information is used as the general recommended presentation information.

In some embodiments, the network device determining the common presence information ranked first in the descending order result as the common recommended presence information includes: the network device determining the top N items in the descending order result. At least one piece of common presentation information is determined to be the presentation information to be recommended; the network device detects whether the conversion rate information of the at least one piece of presentation information to be recommended by the user matches the conversion threshold information of the presentation information to be recommended, and if there is a match The to-be-recommended presentation information is determined, and the to-be-recommended presentation information with the conversion rate information ranked first is determined as the general recommended presentation information; otherwise, the general presentation information with the conversion rate information ranked first is directly determined as the general recommended presentation information. In some embodiments, each general presence information has its corresponding conversion threshold information (eg, conversion criteria). For example, the conversion threshold information of common presentation information A is 60%. In some embodiments, the conversion threshold information is formulated by a corresponding third-party merchant. For example, merchant A sets the conversion threshold information of the common presence information AA it delivers to 60%. If the conversion rate information is lower than 60%, the general presentation information AA is not presented to the user. In some embodiments, after the network device sorts the one or more common presence information in descending order, firstly determines at least one common presence information ranked in the top N as the presence information to be recommended. Further, the The network device detects whether the user's conversion rate information of each to-be-recommended presentation information in the at least one to-be-recommended presentation information reaches the conversion threshold information of each to-be-recommended presentation information, and if there is matching to-be-recommended presentation information, the conversion rate information will be converted. The to-be-recommended presentation information ranked first in the rate information is determined as the general recommended presentation information; otherwise, the general presentation information with the conversion rate information ranked first is directly determined as the general recommended presentation information. For example, the conversion rate information of user A to common presence information A obtained through the conversion rate prediction model is 60%; the conversion rate information of user A to common presence information B is 70%; the conversion rate information of user A to common presence information C is: 80%; the conversion rate information of user A to common presentation information D is 90%. Further, the network device takes the common presence information D and the common presence information C that are ranked in the first two positions in descending order as the presence information to be recommended. Wherein, if the conversion threshold information of the common presence information D is 95%, the conversion threshold information of the common presence information C is 75%. Even if the conversion rate information of the user A to the common presence information D is the highest, since the conversion rate information of the user A to the common presence information D does not reach the conversion threshold information of the common presence information D, the The general presentation information D will be used as general recommended presentation information, and the general presentation information C with the conversion rate information ranked first will be taken as the general recommended presentation information. For another example, if the conversion threshold information of the common presence information D is 85%, the conversion threshold information of the common presence information C is 75%. Because the conversion rate information of the common presence information D by the user A reaches the conversion threshold information of the common presence information D, and the conversion rate information of the common presence information C by the user A also reaches the common presence information The conversion threshold information of C, therefore, the general presentation information D whose conversion rate information is ranked first is directly used as the general recommended presentation information.

In some embodiments, the method further includes step S16 (not shown). In step S16, the network device acquires conversion threshold information of each presence information in the one or more presence information. In some embodiments, the conversion threshold information of the presence information exists in the server of the third-party merchant, therefore, in some embodiments, the network device needs to obtain the presence information from the server of the third-party merchant conversion threshold information. For example, the network device obtains, from the server of the third-party merchant, conversion criteria of one or more advertisements that the third-party merchant wants to place.

In some embodiments, the method further includes step S17 (not shown). In step S17, the network device acquires one or more presence feature information of common presence information. In some embodiments, the presentation feature information of the general presentation information exists in the server of a third-party merchant, therefore, in some embodiments, the network device needs to obtain the general presentation information from the server of the third-party merchant Presentation feature information for presentation information. For example, the network device obtains, from the server of the third-party merchant, the advertisement type, advertisement label, advertisement content, product information corresponding to the advertisement, advertisement portrait information, etc. of one or more advertisements that the third-party merchant wants to place.

Fig. 4 shows a flowchart of a method for providing presence information according to another embodiment of the present application, the method includes step S21, step S22 and step S23.

Specifically, in step S21, the user equipment sends a first presentation information request to the corresponding network device in response to the user's reading operation on the bookshelf page in the reading application, wherein the reading operation satisfies the first request trigger condition, The first presence information request includes user identification information of the user. In some embodiments, a reading application is installed in the user equipment, and the bookshelf page is presented through the reading application. In some embodiments, the reading operation includes, but is not limited to, an operation of refreshing the bookshelf page. For example, when the user refreshes the bookshelf page, the user equipment sends the first presence information request to the network device. In some embodiments, the reading operation needs to satisfy a first request trigger condition, and on the premise that the user's reading operation on the bookshelf page satisfies the first request trigger condition, the user equipment sends the request to the network The device sends the first presence information request. In some embodiments, the user identification information includes but is not limited to user account information, user name and other information.

In step S22, the user equipment receives book recommendation presentation information returned by the network device, wherein the book recommendation presentation information is generated according to book type information corresponding to the user. In some embodiments, the book recommendation presentation information is used to recommend books to the user, for example, the book recommendation presentation information includes information such as book name, book introduction, and the like of a recommended book. In some embodiments, the book type information includes but is not limited to book types such as martial arts, fantasy, and urban. In some embodiments, the book type information corresponding to the user includes but is not limited to

In step S23, the user equipment presents the book recommendation presentation information on the bookshelf page according to the target presentation style corresponding to the bookshelf page. In some embodiments, the bookshelf page may present the book recommendation presentation information in multiple presentation styles. In some embodiments, the presentation style includes, but is not limited to, presenting the book recommendation presentation information in an information flow manner, or presenting the book recommendation presentation information in a permutation and combination manner. In some embodiments, the target presentation style includes a current presentation style of the bookshelf page. For example, the bookshelf page currently presents one or more books in an information flow style, and the user equipment presents the book recommendation presentation information in an information flow presentation style, as shown in FIG. Recommended presentation information is inserted into the information flow of the bookshelf page. For another example, the bookshelf page currently presents one or more books in an arrangement and combination style, and the user equipment presents the book recommendation presentation information in an arrangement and combination presentation style. As shown in FIG. 6 , the Book recommendation presentation information is inserted into the bookshelf page.

In some embodiments, the step S21 includes: in response to the user's reading operation on the bookshelf page in the reading application, the user equipment sends a first presentation information request to the corresponding network device, wherein the bookshelf page is presented with general recommendations Presence information, the user equipment satisfies a first request triggering condition, and the first presence information request includes user identification information of the user. In some embodiments, before the user equipment sends the first presentation information request to the network device, general recommended presentation information is already presented in the bookshelf page, and the user equipment responds The reading operation of the bookshelf page sends the first presentation information request to the network device. And the read operation satisfies the first request trigger condition.

In some embodiments, the first request triggering condition includes at least one of the following:

(1) No operation on the bookshelf page is detected within a preset time. For example, if the user does not perform any operation on the bookshelf page within 5 seconds or within 1 minute, at this time, in response to the user refreshing or re-entering the reading operation of the bookshelf page after logging out, the user equipment sends a message to the network device. the first presence information request.

(2) Detecting a reading operation of the user re-entering the bookshelf page. For example, when the user re-enters the bookshelf page after exiting the bookshelf page, the user equipment sends a first presence information request to the network device.

(3) The operation of adding books in the bookshelf page is not detected within a preset time. For example, if the user does not add a book in the bookshelf page as a favorite within 5 seconds or within 1 minute, at this time, in response to the user's reading operation of refreshing the bookshelf page, the user equipment sends the first presentation to the network device Information request.

(4) The operation of opening a book in the bookshelf page is not detected within a preset time. For example, if the user does not open the books on the bookshelf page within 5 seconds or within 1 minute, it means that the user is not interested in the books on the bookshelf page. In a reading operation, the user equipment sends the first presence information request to the network device.

(5) It is detected that the number of inquiries about books by the user on the bookshelf page is equal to or greater than a preset number of inquiries. For example, if the user refreshes and flips through 10 or 15 books displayed on the bookshelf page, it means that the user has been refreshing the bookshelf page, indicating that the user has not found the books he is interested in, or needs help at this time. When the user finds the book he likes, in response to the user's reading operation of refreshing or re-entering the bookshelf page, the user equipment sends a first presentation information request to the network device.

(6) It is detected that the number of inquiries about books by the user on the bookshelf page is equal to or greater than the preset number of queries, and the operation of adding books on the bookshelf page is not detected. For example, if the user refreshes and flips through 5 or 6 books displayed on the bookshelf page, but has not yet performed the operation of adding books, it means that the user is not interested in the first 5 or 6 books, and at this time, the user responds to When the user refreshes or re-enters the reading operation of the bookshelf page, the user equipment sends a first presentation information request to the network device.

In some embodiments, the method further includes step S24 (not shown) before step S21. In step S24, the user equipment sends a second presence information request to the corresponding network device in response to the user entering the reading operation of the bookshelf page of the reading application, wherein the second presence information request includes the user ID of the user information. The method also includes step S25 (not shown). In step S25, the user equipment receives the general recommendation presentation information returned by the network device, wherein the general recommendation presentation information is determined through a conversion rate prediction model; The general recommendation presentation information is presented in the bookshelf page. In some embodiments, when the user enters the bookshelf page, the user equipment corresponding to the user sends a second presence information request to the network device, where the second presence information request includes the user identification information of the user for The network device determines corresponding general recommended presentation information. In some embodiments, the user database includes user feature information of multiple users in the reading application. For example, in the user database, there is a mapping relationship between each user and its corresponding user feature information. In some embodiments, the user characteristic information includes, but is not limited to, the user's reading time, number of books read, payment amount, click data on advertisement information, age, gender, region, user portrait and other information. In some embodiments, the network device obtains user characteristic information of the user who sent the second presence information request from the user database. Further, the network device inputs the user characteristic information and the presentation characteristic information of one or more common presentation information (such as third-party merchant advertisements) into the conversion rate prediction model, so as to obtain the user's preference for the one or more presentation information. Conversion rate information for each common presence information in the plurality of common presence information. In some embodiments, the presentation feature information includes, but is not limited to, advertisement type, advertisement label, advertisement content, product information corresponding to the advertisement, advertisement portrait information, and the like. The advertisement portrait information may be provided to the network device by an advertiser. In some embodiments, "the conversion rate information of the user to the general presence information" includes, but is not limited to, the conversion probability of the user to the general presence information. For example, the general presentation information is advertisement information about an APP, and the conversion rate information of user A to the general presentation information is the probability (eg, 90%) of user A downloading the APP. For another example, the product conversion probability of User A to Merchant A is 60%. The conversion probability to Merchant B is 90%. In some embodiments, the user characteristic information of a user and the presentation characteristic information of one or more general presentation information are input into the conversion rate prediction model, so that the user's response to the one or more general presentation information can be obtained. Conversion rate information for each common presentation in . Further, the network device determines the general recommended presentation information according to the conversion rate information of the user for each general presentation information in the one or more general presentation information, wherein the general recommended presentation information belongs to the One or more general presentation information; the network device sends the general recommended presentation information to the user equipment. For example, if the user has the highest conversion rate information for common presence information A, the network device uses the common presence information A as the user's common recommended presence information, and sends the common recommended presence information to the user, so as to The general recommendation presentation information is presented in the bookshelf page of the user equipment of the user.

In some embodiments, the method further includes step S26 (not shown). In step S26, the user equipment acquires the target presentation style corresponding to the bookshelf page. In some embodiments, the bookshelf page may present one or more books in multiple presentation styles, and in some embodiments, the target presentation style is a presentation of the bookshelf page currently presenting one or more books style. In some embodiments, the bookshelf page presents one or more books in an information flow presentation style. Referring to the interface presentation diagram shown in FIG. 5 , in FIG. 5 , the bookshelf page presents an information flow presentation style. One or more books are presented; in other embodiments, referring to the interface presentation schematic diagram shown in FIG. 6 , the bookshelf page presents one or more books in a presentation style of arrangement and combination. Of course, those skilled in the art should understand that the above presentation styles are only examples. If other existing or future presentation styles are applicable to the present application, they should also be included in the protection scope of the present application, and are hereby referred to by way of reference. Included here. For example, the user equipment acquires a presentation style in which the bookshelf page currently presents one or more books, and uses the presentation style as the target presentation style.

In some embodiments, the method further includes step S27 (not shown). In step S27, the user equipment detects whether the user equipment satisfies the second request trigger condition, and if so, sends a second presentation information request to the corresponding network device in response to the user entering the reading operation of the bookshelf page of the reading application, Wherein, the second request triggering condition includes that the bookshelf page has not loaded presentation information. For example, the user equipment records record information of whether the bookshelf page has loaded the presentation information, and if the record information does not record that the bookshelf page has loaded the presentation information, it is determined that the second request triggering condition is satisfied, and the response After the user enters the reading operation of the bookshelf page, the user equipment sends a second presence information request to the network device, so as to request the network device to return the general recommended presence information.

In some embodiments, in response to a user's reading operation of entering the bookshelf page, the user equipment synchronously receives the general recommendation presentation information and the book recommendation presentation information. For example, in response to the user's reading operation of entering the bookshelf page, the user equipment sends a third presence information request to the network device, wherein the third presence information request includes the user's User identification information, the network device determines book recommendation presentation information and general recommendation presentation information corresponding to the user according to the user identification information, and simultaneously sends the book recommendation presentation information and the general recommendation presentation information to the user equipment . Further, the user equipment presents the book recommendation presentation information and the general recommendation presentation information on the bookshelf page based on the current target presentation style of the bookshelf page.

FIG. 7 shows a device module diagram of a network device for providing presentation information according to an embodiment of the present application, where the device includes a first module, a second module, a third module, and a fourth module.

Specifically, one module is configured to receive a first presentation information request sent by a user equipment, wherein the first presentation information request is sent by the user equipment in response to a user's reading operation on a bookshelf page in a reading application , the reading operation satisfies a first request triggering condition, and the first presence information request includes the user identification information of the user. In some embodiments, a reading application is installed in the user equipment, and the reading application includes a bookshelf page, and one or more books (for example, one or more books saved on the bookshelf page by the user, or one or more books) are presented through the bookshelf page. multiple books, or one or more books returned by the network device to the user device in response to a user refresh operation on a bookshelf page). In some embodiments, the bookshelf page presents one or more books in an information flow presentation style. Referring to the interface presentation diagram shown in FIG. 5 , in FIG. 5 , the bookshelf page presents an information flow presentation style. One or more books are presented; in other embodiments, referring to the interface presentation schematic diagram shown in FIG. 6 , the bookshelf page presents one or more books in a presentation style of arrangement and combination. Of course, those skilled in the art should understand that the above presentation styles are only examples. If other existing or future presentation styles are applicable to the present application, they should also be included in the protection scope of the present application, and are hereby referred to by way of reference. Included here. In some embodiments, the reading operation includes, but is not limited to, a reading operation of refreshing the bookshelf page, or a reading operation of re-entering the bookshelf page. For example, the user equipment sends the first presentation information request to the network device in response to the user's reading operation of refreshing the bookshelf page. In some embodiments, the read operation needs to satisfy a first request trigger condition, and on the premise that the read operation meets the first request trigger condition, the user equipment sends the first presentation to the network device Information request. In some embodiments, the first presentation information request includes user identification information of the user, so that the network device determines book recommendation presentation information corresponding to the user based on the user identification information. In some embodiments, the user identification information includes, but is not limited to, user account information, user name and other information of the user in the reading application.

The first and second modules are configured to obtain the book type information corresponding to the user from the user database according to the user identification information. In some embodiments, the book type information includes but is not limited to book type information such as martial arts, fantasy, urban, and science. In some embodiments, the book type information corresponding to the user includes, but is not limited to, book types of most of the multiple books that the user has read recently or historically. For example, the user has recently read Book 1, Book 2, and Book 3, wherein the book type information of Book 1 and Book 2 are both martial arts, and the book type information corresponding to the user is martial arts. In some embodiments, a user database is established in the network device, and the user database records relevant information of multiple users registered in the reading application (for example, user's reading history records). In some embodiments, the network device queries and obtains book type information corresponding to the user from the user database according to the user identification information of the user who sends the first presence information request. For example, the user's reading history is obtained by querying the user database, one or more books that the user has read historically are obtained from the reading history, and one or more books that the user has read in the history are obtained according to the user's history. The book type information corresponding to the user is determined from the book or books, for example, the book type with the most book types among the one or more books historically read by the user is used as the book type information corresponding to the user.

The first and third modules are configured to generate book recommendation presentation information corresponding to the user according to the book type information. In some embodiments, the book recommendation presentation information is generated based on the book type information. For example, the network device queries and determines that the book type information corresponding to the user is a martial arts category, the network device acquires at least one martial arts book, and generates book recommendation presentation information about the book, for example, produces information about the book book advertising information.

A fourth module, configured to send the book recommendation presentation information to the user equipment. In some embodiments, the network device sends the book recommendation presentation information to the user equipment, so that the user equipment displays the book recommendation presentation information in a bookshelf page. In some embodiments, since the book recommendation presentation information includes advertisement information about books, the user is more likely to open the book recommended in the book recommendation presentation information by presenting the book recommendation presentation information on the bookshelf page. .

In some embodiments, the first and second modules are configured to obtain the reading history record of the user from the user database according to the user identification information, wherein the reading history record includes one or more reading books; network The device determines the book type information corresponding to the user according to the book-related information of the one or more reading books, wherein the book-related information of at least one reading book in the one or more reading books accounts for a preset proportion The information matches the book type information corresponding to the user.

Here, examples of specific implementations of the above-mentioned one or two modules are the same as or similar to the embodiment of the above-mentioned step S12, so they are not repeated here, and are incorporated herein by reference.

In some embodiments, the one or three modules are configured to acquire one or more target books from a book database according to the book type information corresponding to the user, wherein the one or more target books are related to books The information matches the book type information; the network device generates book recommendation presentation information corresponding to the user according to the book-related information of the one or more target books.

Here, examples of specific implementations of the above-mentioned one and three modules are the same as or similar to the embodiment of the above-mentioned step S13, so they are not repeated here, and are incorporated herein by reference.

In some embodiments, the apparatus further includes a five-module (not shown). A fifth module is configured to receive a second presentation information request sent by the user equipment, wherein the second presentation information request is sent by the user equipment in response to the user entering the reading operation of the bookshelf page of the reading application, the The second presentation information request includes the user identification information of the user; the network device obtains the user feature information of the user in the reading application from the user database according to the user identification information; the network device retrieves the user feature information and The presentation feature information of the one or more general presentation information is input into the conversion rate prediction model, so as to obtain the conversion rate information of the user for each general presentation information in the one or more general presentation information; the network device according to the The user determines the general recommended presentation information according to the conversion rate information of each general presentation information in the one or more general presentation information, wherein the general recommended presentation information belongs to the one or more general presentation information; network device Sending the general recommendation presentation information to the user equipment.

In some embodiments, the determining the general recommended presentation information according to the conversion rate information of the user for each general presentation information in the one or more general presentation information includes: The conversion rate information of each common presence information in the one or more common presence information is arranged in descending order of the one or more common presence information; the network device determines from the one or more common presence information according to the descending order result The general recommendation presents information. In some embodiments, the network device obtains, through the conversion rate prediction model, the conversion rate information of the user for one or more common presence information, for example, the conversion rate information of user A to common presence information A is 60%, the user The conversion rate information of user A to common presence information B is 70%, the conversion rate information of user A to common presence information C is 80%, and the conversion rate information of user A to common presence information D is 90%. Further, the network device sorts the one or more common presentation information in descending order according to the obtained conversion rate information, for example, the conversion rate information of the common presentation information D is the highest, and the common presentation information D is ranked first. , in order: common presence information D, common presence information C, common presence information B, and common presence information A. Further, the network device determines common recommended presence information from the one or more common presence information according to the descending order result. For example, the general presentation information D with the highest conversion rate information is used as the general recommended presentation information.

In some embodiments, the network device determining the general recommended presentation information from the one or more general presentation information according to the descending order result includes: the network device arranging the general presentation that ranks first in the descending order result The information is determined to be the general recommendation presentation information. In some embodiments, the network device uses the general presentation information with the highest conversion rate information of the user to the general presentation information as the general recommended presentation information. For example, the general presentation information D with the highest conversion rate information is used as the general recommended presentation information.

In some embodiments, the network device determining the common presence information ranked first in the descending order result as the common recommended presence information includes: the network device determining the top N items in the descending order result. At least one piece of common presentation information is determined to be the presentation information to be recommended; the network device detects whether the conversion rate information of the at least one piece of presentation information to be recommended by the user matches the conversion threshold information of the presentation information to be recommended, and if there is a match The to-be-recommended presentation information is determined, and the to-be-recommended presentation information with the conversion rate information ranked first is determined as the general recommended presentation information; otherwise, the general presentation information with the conversion rate information ranked first is directly determined as the general recommended presentation information. In some embodiments, each general presence information has its corresponding conversion threshold information (eg, conversion criteria). For example, the conversion threshold information of common presentation information A is 60%. In some embodiments, the conversion threshold information is formulated by a corresponding third-party merchant. For example, merchant A sets the conversion threshold information of the common presence information AA it delivers to 60%. If the conversion rate information is lower than 60%, the general presentation information AA is not presented to the user. In some embodiments, after the network device sorts the one or more common presence information in descending order, firstly determines at least one common presence information ranked in the top N as the presence information to be recommended. Further, the The network device detects whether the user's conversion rate information of each to-be-recommended presentation information in the at least one to-be-recommended presentation information reaches the conversion threshold information of each to-be-recommended presentation information, and if there is matching to-be-recommended presentation information, the conversion rate information will be converted. The to-be-recommended presentation information ranked first in the rate information is determined as the general recommended presentation information; otherwise, the general presentation information with the conversion rate information ranked first is directly determined as the general recommended presentation information. For example, the conversion rate information of user A to common presence information A obtained through the conversion rate prediction model is 60%; the conversion rate information of user A to common presence information B is 70%; the conversion rate information of user A to common presence information C is: 80%; the conversion rate information of user A to common presentation information D is 90%. Further, the network device takes the common presence information D and the common presence information C that are ranked in the first two positions in descending order as the presence information to be recommended. Wherein, if the conversion threshold information of the common presence information D is 95%, the conversion threshold information of the common presence information C is 75%. Even if the conversion rate information of the user A to the common presence information D is the highest, since the conversion rate information of the user A to the common presence information D does not reach the conversion threshold information of the common presence information D, the The general presentation information D will be used as general recommended presentation information, and the general presentation information C with the conversion rate information ranked first will be taken as the general recommended presentation information. For another example, if the conversion threshold information of the common presence information D is 85%, the conversion threshold information of the common presence information C is 75%. Because the conversion rate information of the common presence information D by the user A reaches the conversion threshold information of the common presence information D, and the conversion rate information of the common presence information C by the user A also reaches the common presence information The conversion threshold information of C, therefore, the general presentation information D whose conversion rate information is ranked first is directly used as the general recommended presentation information.

In some embodiments, the apparatus further includes a six-module (not shown). A six-module, configured to acquire conversion threshold information of each of the one or more presence information.

Here, an example of a specific implementation manner of the above-mentioned one-six modules is the same as or similar to the embodiment of the above-mentioned step S16, so it will not be repeated here, and it is incorporated herein by reference.

In some embodiments, the apparatus further includes seven modules (not shown). 17 modules, used for acquiring one or more presentation feature information of common presentation information.

Here, the example of the specific implementation of the above-mentioned one-seventh module is the same as or similar to the embodiment of the above-mentioned step S17, so it will not be repeated here, and it is included here by way of reference.

FIG. 8 shows a device module diagram of a user equipment for providing presentation information according to another embodiment of the present application, where the device includes a two-one module, a two-two module, and a two-third module.

Specifically, the two-one module is configured to send a first presentation information request to a corresponding network device in response to a user's reading operation on the bookshelf page in the reading application, wherein the reading operation satisfies the first request triggering condition, so The first presence information request includes user identification information of the user. In some embodiments, a reading application is installed in the user equipment, and the bookshelf page is presented through the reading application. In some embodiments, the reading operation includes, but is not limited to, an operation of refreshing the bookshelf page. For example, when the user refreshes the bookshelf page, the user equipment sends the first presence information request to the network device. In some embodiments, the reading operation needs to satisfy a first request trigger condition, and on the premise that the user's reading operation on the bookshelf page satisfies the first request trigger condition, the user equipment sends the request to the network The device sends the first presence information request. In some embodiments, the user identification information includes but is not limited to user account information, user name and other information.

The second module is configured to receive the book recommendation presentation information returned by the network device, wherein the book recommendation presentation information is generated according to the book type information corresponding to the user. In some embodiments, the book recommendation presentation information is used to recommend books to the user, for example, the book recommendation presentation information includes information such as book name, book introduction, and the like of a recommended book. In some embodiments, the book type information includes but is not limited to book types such as martial arts, fantasy, and urban. In some embodiments, the book type information corresponding to the user includes but is not limited to

The second and third modules are configured to present the book recommendation presentation information on the bookshelf page according to the target presentation style corresponding to the bookshelf page. In some embodiments, the bookshelf page may present the book recommendation presentation information in multiple presentation styles. In some embodiments, the presentation style includes, but is not limited to, presenting the book recommendation presentation information in an information flow manner, or presenting the book recommendation presentation information in a permutation and combination manner. In some embodiments, the target presentation style includes a current presentation style of the bookshelf page. For example, the bookshelf page currently presents one or more books in an information flow style, and the user equipment presents the book recommendation presentation information in an information flow presentation style, as shown in FIG. Recommended presentation information is inserted into the information flow of the bookshelf page. For another example, the bookshelf page currently presents one or more books in an arrangement and combination style, and the user equipment presents the book recommendation presentation information in an arrangement and combination presentation style. As shown in FIG. 6 , the Book recommendation presentation information is inserted into the bookshelf page.

In some embodiments, the two-one module is configured to send a first presentation information request to a corresponding network device in response to a user's reading operation on a bookshelf page in a reading application, wherein the bookshelf page is presented with general recommendations Presence information, the user equipment satisfies a first request triggering condition, and the first presence information request includes user identification information of the user.

Here, an example of a specific implementation manner of the above-mentioned two-one module is the same as or similar to the embodiment of the above-mentioned step S21, so it will not be repeated here, and it is incorporated herein by reference.

In some embodiments, the first request triggering condition includes at least one of the following:

(1) No operation on the bookshelf page is detected within a preset time. For example, if the user does not perform any operation on the bookshelf page within 5 seconds or within 1 minute, at this time, in response to the user refreshing or re-entering the reading operation of the bookshelf page after logging out, the user equipment sends a message to the network device. the first presence information request.

(2) Detecting a reading operation of the user re-entering the bookshelf page. For example, when the user re-enters the bookshelf page after exiting the bookshelf page, the user equipment sends a first presence information request to the network device.

(3) The operation of adding books in the bookshelf page is not detected within a preset time. For example, if the user does not add a book in the bookshelf page as a favorite within 5 seconds or within 1 minute, at this time, in response to the user's reading operation of refreshing the bookshelf page, the user equipment sends the first presentation to the network device Information request.

(4) The operation of opening a book in the bookshelf page is not detected within a preset time. For example, if the user does not open the books on the bookshelf page within 5 seconds or within 1 minute, it means that the user is not interested in the books on the bookshelf page. In a reading operation, the user equipment sends the first presence information request to the network device.

(5) It is detected that the number of inquiries about books by the user on the bookshelf page is equal to or greater than a preset number of inquiries. For example, if the user refreshes and flips through 10 or 15 books displayed on the bookshelf page, it means that the user has been refreshing the bookshelf page, indicating that the user has not found the books he is interested in, or needs help at this time. When the user finds the book he likes, in response to the user's reading operation of refreshing or re-entering the bookshelf page, the user equipment sends a first presentation information request to the network device.

(6) It is detected that the number of inquiries about books by the user on the bookshelf page is equal to or greater than the preset number of queries, and the operation of adding books on the bookshelf page is not detected. For example, if the user refreshes and flips through 5 or 6 books displayed on the bookshelf page, but has not yet performed the operation of adding books, it means that the user is not interested in the first 5 or 6 books, and at this time, the user responds to When the user refreshes or re-enters the reading operation of the bookshelf page, the user equipment sends a first presentation information request to the network device.

In some embodiments, the apparatus further includes a two-four module (not shown). The second and fourth modules are configured to send a second presentation information request to the corresponding network device in response to the user's reading operation entering the bookshelf page of the reading application, wherein the second presentation information request includes the user identification information of the user . The device further includes a two-fifth module (not shown), the two-fifth module is configured to receive general recommendation presentation information returned by the network device, wherein the general recommendation presentation information is determined through a conversion rate prediction model; the user The device presents the general recommended presentation information on the bookshelf page according to the target presentation style corresponding to the bookshelf page.

Here, examples of specific implementations of the above-mentioned two-fourth module and two-fifth module are the same as or similar to the embodiments of the above-mentioned steps S24 and S25 , so they are not repeated here, and are incorporated herein by reference.

In some embodiments, the apparatus further includes a twenty-six module (not shown). The 26 module is used to obtain the target presentation style corresponding to the bookshelf page.

Here, an example of a specific implementation manner of the above-mentioned two-six modules is the same as or similar to the embodiment of the above-mentioned step S26, so it is not repeated here, and is included here by way of reference.

In some embodiments, the apparatus further includes a two-seven module (not shown). The two-seven module is used to detect whether the user equipment satisfies the second request triggering condition, and if so, in response to the user entering the reading operation of the bookshelf page of the reading application, send a second presentation information request to the corresponding network device, wherein , the second request triggering condition includes that the bookshelf page has not loaded presentation information.

Here, an example of a specific implementation manner of the above-mentioned two-seven module is the same as or similar to the embodiment of the above-mentioned step S27, so it is not repeated here, and is incorporated herein by reference.

The present application also provides a computer-readable storage medium, where the computer-readable storage medium stores computer code, and when the computer code is executed, the method described in any preceding item is executed.

The present application also provides a computer program product, when the computer program product is executed by a computer device, the method according to any one of the preceding items is executed.

The present application also provides a computer device, the computer device comprising:

one or more processors;

memory for storing one or more computer programs;

The one or more computer programs, when executed by the one or more processors, cause the one or more processors to implement the method of any preceding item.

FIG. 9 illustrates an exemplary system that may be used to implement various embodiments described in this application;

As shown in FIG. 9 , in some embodiments, the system 1000 can function as any one of the network equipment, the first user equipment, or the second user equipment in each of the embodiments. In some embodiments, system 1000 may include one or more computer-readable media (eg, system memory or NVM/storage device 1020 ) having instructions and be coupled to the one or more computer-readable media and configured to execute Instructions to implement a module to perform one or more processors (eg, processor(s) 1005 ) to perform the actions described herein.

For one embodiment, the system control module 1010 may include any suitable interface controller to provide at least one of the processor(s) 1005 and/or any suitable device or component in communication with the system control module 1010 any appropriate interface.

The system control module 1010 may include a memory controller module 1030 to provide an interface to the system memory 1015 . The memory controller module 1030 may be a hardware module, a software module, and/or a firmware module.

System memory 1015 may be used, for example, to load and store data and/or instructions for system 1000 . For one embodiment, system memory 1015 may include any suitable volatile memory, eg, suitable DRAM. In some embodiments, system memory 1015 may include double data rate type quad synchronous dynamic random access memory (DDR4 SDRAM).

For one embodiment, system control module 1010 may include one or more input/output (I/O) controllers to provide interfaces to NVM/storage device 1020 and communication interface(s) 1025 .

For example, NVM/storage device 1020 may be used to store data and/or instructions. NVM/storage device 1020 may include any suitable non-volatile memory (eg, flash memory) and/or may include any suitable non-volatile storage device(s) (eg, one or more hard disk drives ( Hard Disk, HDD), one or more compact disc (CD) drives and/or one or more digital versatile disc (DVD) drives).

NVM/storage device 1020 may include storage resources that are physically part of the device on which system 1000 is installed, or it may be accessed by the device without necessarily being part of the device. For example, the NVM/storage device 1020 is accessible via the communication interface(s) 1025 over a network.

Communication interface(s) 1025 may provide an interface for system 1000 to communicate over one or more networks and/or with any other suitable device. System 1000 can wirelessly communicate with one or more components of a wireless network in accordance with any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of the processor(s) 1005 may be packaged with the logic of one or more controllers of the system control module 1010 (eg, the memory controller module 1030 ). For one embodiment, at least one of the processor(s) 1005 may be packaged with logic of one or more controllers of the system control module 1010 to form a system-in-package (SiP). For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with the logic of one or more controllers of the system control module 1010 . For one embodiment, at least one of the processor(s) 1005 may be integrated on the same die with logic of one or more controllers of the system control module 1010 to form a system on a chip (SoC).

In various embodiments, system 1000 may be, but is not limited to, a server, workstation, desktop computing device, or mobile computing device (eg, laptop computing device, handheld computing device, tablet computer, netbook, etc.). In various embodiments, system 1000 may have more or fewer components and/or different architectures. For example, in some embodiments, system 1000 includes one or more cameras, keyboards, liquid crystal display (LCD) screens (including touch screen displays), non-volatile memory ports, multiple antennas, graphics chips, application specific integrated circuits ( ASIC) and speakers.

It should be noted that the present application may be implemented in software and/or a combination of software and hardware, eg, an application specific integrated circuit (ASIC), a general purpose computer, or any other similar hardware device. In one embodiment, the software program of the present application may be executed by a processor to implement the steps or functions described above. Likewise, the software programs of the present application (including associated data structures) may be stored on a computer-readable recording medium, such as RAM memory, magnetic or optical drives or floppy disks, and the like. In addition, some steps or functions of the present application may be implemented in hardware, for example, as a circuit that cooperates with a processor to perform various steps or functions.

In addition, a part of the present application can be applied as a computer program product, such as computer program instructions, which when executed by a computer, through the operation of the computer, can invoke or provide methods and/or technical solutions according to the present application. Those skilled in the art should understand that the existing forms of computer program instructions in computer-readable media include but are not limited to source files, executable files, installation package files, etc. Correspondingly, the ways in which computer program instructions are executed by a computer include but are not limited to Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding post-installation program. program. Here, the computer-readable medium can be any available computer-readable storage medium or communication medium that can be accessed by a computer.

Communication media includes media by which communication signals containing, for example, computer readable instructions, data structures, program modules or other data are transmitted from one system to another. Communication media may include conducted transmission media such as cables and wires (eg, fiber optic, coaxial, etc.) and wireless (unconducted transmission) media capable of propagating energy waves, such as acoustic, electromagnetic, RF, microwave, and infrared . Computer readable instructions, data structures, program modules or other data may be embodied, for example, as a modulated data signal in a wireless medium such as a carrier wave or similar mechanism such as embodied as part of spread spectrum technology. The term "modulated data signal" refers to a signal whose one or more characteristics are altered or set in a manner that encodes information in the signal. Modulation can be analog, digital or hybrid modulation techniques.

By way of example and not limitation, computer-readable storage media may include volatile and non-volatile, readable storage media implemented in any method or technology for storage of information such as computer-readable instructions, data structures, program modules or other data. Removable and non-removable media. For example, computer-readable storage media include, but are not limited to, volatile memory, such as random access memory (RAM, DRAM, SRAM); and non-volatile memory, such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other media now known or later developed capable of storing data for computer systems Computer readable information/data used.

Here, an embodiment according to the present application includes an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein, when the computer program instructions are executed by the processor, a trigger is The apparatus operates based on the aforementioned methods and/or technical solutions according to various embodiments of the present application.

It will be apparent to those skilled in the art that the present application is not limited to the details of the above-described exemplary embodiments, but that the present application can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Accordingly, the embodiments are to be regarded in all respects as illustrative and not restrictive, and the scope of the application is to be defined by the appended claims rather than the foregoing description, which is therefore intended to fall within the scope of the claims. All changes within the meaning and scope of the equivalents of , are included in this application. Any reference signs in the claims shall not be construed as limiting the involved claim. Furthermore, it is clear that the word "comprising" does not exclude other units or steps and the singular does not exclude the plural. Several units or means recited in the device claims can also be realized by one unit or means by means of software or hardware. The terms first, second, etc. are used to denote names and do not denote any particular order.

Claims (17)

1. A method for providing presence information, applied to a network device, wherein the method comprises:

receiving a first presentation information request sent by user equipment, wherein the first presentation information request is sent by the user equipment in response to a reading operation of a user on a bookshelf page in a reading application, the user equipment firstly determines that the reading operation meets a first request triggering condition, and then sends the first presentation information request to the network equipment, the first request triggering condition is used for indicating that the user does not obtain a book of interest from the bookshelf page, and the first presentation information request comprises user identification information of the user;

acquiring book type information corresponding to the user from a user database according to the user identification information;

generating book recommendation presentation information corresponding to the user according to the book type information;

sending the book recommendation presentation information to the user equipment so that the user equipment presents the book recommendation presentation information in the bookshelf page;

wherein the first request trigger condition comprises at least one of:

detecting no operation on the bookshelf page within preset time;

detecting a reading operation of the user reentering the bookshelf page;

the operation of adding books in the bookshelf pages is not detected within preset time;

detecting that a book opening operation is performed in the bookshelf page within a preset time;

detecting that the query number of the user for books in the bookshelf page is equal to or larger than a preset query number;

and detecting that the query number of the user to books in the bookshelf page is equal to or larger than a preset query number, and not detecting the operation of adding books in the bookshelf page.

2. The method of claim 1, wherein the obtaining book type information corresponding to the user from a user database according to the user identification information comprises:

acquiring a reading history record of the user from a user database according to the user identification information, wherein the reading history record comprises one or more reading books;

and determining book type information corresponding to the user according to the book related information of the one or more reading books, wherein the book related information of at least one reading book in a preset proportion in the one or more reading books is matched with the book type information corresponding to the user.

3. The method of claim 1, wherein the generating of the book recommendation presentation information corresponding to the user according to the book type information comprises:

acquiring one or more target books from a book database according to the book type information corresponding to the user, wherein the book related information of the one or more target books is matched with the book type information;

and generating book recommendation presentation information corresponding to the user according to the book related information of the one or more target books.

4. The method of claim 3, wherein the method further comprises, before receiving a first presence information request sent by a user device, wherein the first presence information request is sent by the user device in response to a reading operation of a user on a bookshelf page in a reading application, the reading operation satisfying a first request trigger condition, the first presence information request including user identification information of the user:

receiving a second presentation information request sent by user equipment, wherein the second presentation information request is sent by the user equipment in response to a reading operation of a user entering a bookshelf page of the reading application, and the second presentation information request comprises user identification information of the user;

acquiring user characteristic information of the user in the reading application from a user database according to the user identification information;

inputting the user characteristic information and the presentation characteristic information of one or more pieces of common presentation information into a conversion rate prediction model to obtain conversion rate information of the user on each piece of common presentation information in the one or more pieces of common presentation information;

determining the common recommended presentation information according to the conversion rate information of the user to each piece of common presentation information in the one or more pieces of common presentation information, wherein the common recommended presentation information belongs to the one or more pieces of common presentation information;

and sending the common recommendation presentation information to the user equipment.

5. The method of claim 4, wherein the determining the common recommended presence information according to the conversion rate information of the user for each of the one or more common presence information comprises:

the one or more common presentation information are arranged in a descending order according to the conversion rate information of the user to each common presentation information in the one or more common presentation information;

and determining the common recommended presentation information from the one or more common presentation information according to the descending order arrangement result.

6. The method of claim 5, wherein the determining the common recommended presentation information from the one or more common presentation information according to the descending order comprises:

and determining the common presentation information ranked at the head in the descending ranking result as the common recommended presentation information.

7. The method of claim 6, wherein the determining common presentation information ranked first in the descending order result as the common recommended presentation information comprises:

determining at least one piece of common presentation information ranked at the top N in the descending ranking result as presentation information to be recommended;

detecting whether the conversion rate information of the user to at least one piece of to-be-recommended presentation information is matched with the conversion threshold information of the to-be-recommended presentation information, and if the matched to-be-recommended presentation information exists, determining the to-be-recommended presentation information with the conversion rate information ranked at the top as the common recommended presentation information; otherwise, directly determining the common presentation information with the conversion rate information ranked at the top as the common recommended presentation information.

8. The method of claim 7, wherein the method further comprises:

and acquiring the conversion threshold information of each piece of the one or more pieces of presentation information.

9. The method of claim 4, wherein the method further comprises:

and acquiring the presentation characteristic information of one or more pieces of common presentation information.

10. A method for providing presence information, applied to a user equipment, wherein the method comprises:

in response to a reading operation of a user on a bookshelf page in a reading application, firstly determining that the reading operation meets a first request triggering condition, and then sending a first presentation information request to corresponding network equipment, wherein the first request triggering condition is used for indicating that the user does not obtain an interesting book from the bookshelf page yet, and the first presentation information request comprises user identification information of the user;

receiving book recommendation presentation information returned by the network equipment, wherein the book recommendation presentation information is generated according to book type information corresponding to the user;

presenting the book recommendation presentation information in the bookshelf page according to a target presentation style corresponding to the bookshelf page;

wherein the first request trigger condition comprises at least one of:

detecting no operation on the bookshelf page within preset time;

detecting a reading operation of the user reentering the bookshelf page;

the method comprises the steps that the operation of adding books in a bookshelf page is not detected within preset time;

detecting that a book opening operation is performed in the bookshelf page within a preset time;

detecting that the query number of the user for books in the bookshelf page is equal to or larger than a preset query number;

detecting that the query number of the user for books in the bookshelf pages is equal to or larger than a preset query number, and not detecting the operation of adding books in the bookshelf pages.

11. The method of claim 10, wherein the sending a first presence information request to a corresponding network device in response to a reading operation of a user on a bookshelf page in a reading application, wherein the reading operation satisfies a first request trigger condition, the first presence information request including user identification information of the user comprises:

responding to reading operation of a user on a bookshelf page in a reading application, and sending a first presentation information request to corresponding network equipment, wherein the bookshelf page presents common recommended presentation information, the reading operation meets a first request triggering condition, and the first presentation information request comprises user identification information of the user.

12. The method of claim 10, wherein the method further comprises, in response to a reading operation of a user on a bookshelf page in a reading application, sending a first presence information request to a corresponding network device, wherein the reading operation satisfies a first request trigger condition, the first presence information request including user identification information of the user, before:

responding to a reading operation of a user entering a bookshelf page of the reading application, and sending a second presentation information request to corresponding network equipment, wherein the second presentation information request comprises user identification information of the user;

the method further comprises the following steps:

receiving common recommendation presenting information returned by the network equipment, wherein the common recommendation presenting information is determined by a conversion rate prediction model;

and presenting the common recommended presentation information in the bookshelf page according to the target presentation style corresponding to the bookshelf page.

13. The method of any of claims 10 to 12, further comprising:

and acquiring a target presentation style corresponding to the bookshelf page.

14. The method of claim 12, wherein the method further comprises:

and detecting whether the user equipment meets a second request triggering condition, and if so, responding to the reading operation of the bookshelf page of the reading application entered by the user, and sending a second presentation information request to the corresponding network equipment, wherein the second request triggering condition comprises that the bookshelf page is not loaded with presentation information.

15. A method for providing presence information, wherein the method comprises:

the method comprises the steps that user equipment responds to reading operation of a user on a bookshelf page in a reading application, firstly, the reading operation is determined to meet a first request triggering condition, and then a first presentation information request is sent to corresponding network equipment, wherein the first request triggering condition is used for indicating that the user does not obtain an interesting book from the bookshelf page, and the first presentation information request comprises user identification information of the user;

the network equipment receives the first presentation information request, acquires book type information corresponding to the user from a user database according to the user identification information, generates book recommendation presentation information corresponding to the user according to the book type information, and sends the book recommendation presentation information to the user equipment;

the user equipment receives the book recommendation presentation information and presents the book recommendation presentation information in the bookshelf page according to a target presentation style corresponding to the bookshelf page;

wherein the first request trigger condition comprises at least one of:

detecting no operation on the bookshelf page within preset time;

detecting a reading operation of the user reentering the bookshelf page;

the operation of adding books in the bookshelf pages is not detected within preset time;

detecting that a book opening operation is performed in the bookshelf page within a preset time;

detecting that the query number of the user for books in the bookshelf page is equal to or larger than a preset query number;

and detecting that the query number of the user to books in the bookshelf page is equal to or larger than a preset query number, and not detecting the operation of adding books in the bookshelf page.

16. An apparatus for providing presence information, wherein the apparatus comprises:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the operations of the method of any one of claims 1 to 14.

17. A computer-readable medium storing instructions that, when executed, cause a system to perform the operations of any of the methods of claims 1-14.

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