CN111698325B - Full-automatic advertisement playing monitoring system and method - Google Patents

Abstract

The invention discloses a fully automatic advertisement playing monitoring system and method. The monitoring system includes: an advertising platform, a theater management system, a theater projection system, an image acquisition module, and an advertisement monitoring platform; the advertising platform is connected to the theater management system, and the theater management system is also connected to the theater projection system. The system is connected, and the theater projection system is also connected with the image acquisition module, and the image acquisition module is also connected with the advertisement monitoring platform, and the advertisement monitoring platform generates a monitoring report, and according to the monitoring report The report monitors the advertisements in the video. The full-automatic advertising monitoring system and method provided by the present invention can improve the efficiency of advertising monitoring.

Description

A fully automatic advertisement playback monitoring system and method

technical field

The invention relates to the field of advertisement broadcast monitoring, in particular to a fully automatic advertisement broadcast monitoring system and method.

Background technique

After the theater advertising operator acts as an agent for the advertiser's advertisement, the advertising operator will place the advertisement specified by the advertiser in the theater, and designate it to be played in front of a specific film.

In the actual operation process, advertising operators and advertisers need to supervise whether the theater has indeed fulfilled its obligation to play the specified commercial in front of the specified feature film; at present, this supervision process is mainly done manually.

When an advertisement is played in a theater, supervisors use digital equipment to shoot the playback screen. In order to mark the shooting date during the shooting process, it is even necessary to take a photo with other objects that can be dated. For example, a photo taken with the newspaper of the day is usually used. method; after the shooting is completed, upload the captured photos to the designated platform through QQ, email and other network transmission means, and finally manually determine the advertisement name and corresponding feature film name corresponding to the photo on the platform side, that is: through manual Advertisements are monitored in three steps: collecting images, manually uploading images, and identifying advertisements with human eyes. However, since the verification process requires human eyes to identify a large number of pictures and make records, for advertising operators, this method of manually supervising the playback of commercials needs to pay a huge operating cost and is inefficient. The broadcasting system cannot correctly reflect the advertising situation, resulting in a large number of theaters in the market without advertising operators willing to place advertisements.

Contents of the invention

The purpose of the present invention is to provide a fully automatic advertising monitoring system and method to solve the problem of low monitoring efficiency in the traditional advertising monitoring and playback system of manually collecting pictures, manually uploading pictures, and manually identifying advertisements with naked eyes.

To achieve the above object, the present invention provides the following scheme:

A fully automatic advertising monitoring system, including: an advertising platform, a theater management system, a theater projection system, an image acquisition module, and an advertising monitoring platform;

The advertising platform is connected to the theater management system, and the advertising platform is used to manage advertisement content and advertisement scheduling information, and send the advertisement content and the advertisement scheduling information to the theater management system; The advertisement content includes an advertisement digital movie package; the advertisement scheduling information includes the movie title, the movie session number, the advertisement sequence and the advertisement information of all advertisements in the advertisement sequence;

The theater management system is also connected with the theater projection system, and the theater management system is used to send broadcast control instructions to the theater projection system; The reorganized advertising content has an identification code; the identification code includes the name of the advertisement, the identification of the film playlist, the name of the theater, the number of the theater, the serial number of the playback server and the number of the film session;

The theater projection system is also connected to the image acquisition module, and the theater projection system is used to perform broadcast control operations according to the broadcast control instructions to play movies;

The image acquisition module is also connected with the advertisement monitoring platform, and the image acquisition module is used to acquire the movie image played by the cinema projection system, and send the movie image to the advertisement monitoring platform; The advertisement monitoring platform is used to generate a monitoring report according to the movie image and the advertisement scheduling information, and monitor the advertisements in the movie according to the monitoring report.

Optionally, also include:

The film screening plan acquisition module is used to obtain the film screening plan in the ticketing system; the film screening plan includes film screening information, film screening time and film screening duration;

An identification code generating module, configured to generate an identification code according to the film screening plan.

Optionally, also include:

The recombination module is used to embed the identification code into the advertisement content, and reorganize the advertisement content to determine the advertisement content with the identification code.

Optionally, the advertisement monitoring platform specifically includes:

An identification code acquisition unit, configured to acquire the identification code in the broadcast monitoring report;

A monitoring unit, configured to monitor the advertisements in the film according to the identification code.

A fully automatic advertisement playback monitoring method, comprising:

Manage advertisement content and advertisement schedule information, and send said advertisement content and said advertisement schedule information to said theater management system; said advertisement content includes advertisement digital movie package; said advertisement schedule information includes film name, Film session number, advertising sequence and advertising information of all advertisements in said advertising sequence;

Send a broadcast control instruction to the theater projection system; the broadcast control instruction includes reorganizing the advertisement content and broadcasting and controlling the movie according to the advertisement scheduling information; the reorganized advertisement content has an identification code; the identification code includes the advertisement name , movie playlist logo, theater name, theater number, playback server serial number and movie session number;

Perform a broadcast control operation according to the broadcast control instruction, and play the film;

Collecting the movie images played by the theater projection system, and sending the movie images to the advertisement monitoring platform; the advertisement monitoring platform is used to generate a monitoring report according to the movie images and the advertisement scheduling information , and monitor the advertisements in the film according to the monitoring report.

Optionally, after sending the advertisement content and the advertisement scheduling information to the theater management system, it further includes:

Obtain the film screening plan in the ticketing system; the film screening plan includes film session information, film screening time and film screening duration;

An identification code is generated according to the movie show plan.

Optionally, after generating the identification code according to the film screening plan, it further includes:

Embedding the identification code into the advertisement content, reorganizing the advertisement content to determine the advertisement content with the identification code.

Optionally, the monitoring of advertisements in the film according to the monitoring report specifically includes:

Obtain the identification code in the broadcast monitoring report;

The advertisement in the film is monitored according to the identification code.

According to the specific embodiments provided by the present invention, the present invention discloses the following technical effects: The present invention provides a fully automatic advertising broadcast monitoring system and method, which can automatically monitor whether a designated theater is The specified advertisement is played before the specified video, eliminating the steps of manually collecting pictures, manually uploading pictures, and manually identifying advertisements with naked eyes, which greatly improves the efficiency of advertisement monitoring.

Description of drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention or the prior art, the following will briefly introduce the accompanying drawings required in the embodiments. Obviously, the accompanying drawings in the following description are only some of the present invention. Embodiments, for those of ordinary skill in the art, other drawings can also be obtained according to these drawings without paying creative labor.

Fig. 1 is the structural diagram of the fully automatic advertisement playing monitoring system provided by the present invention;

Fig. 2 is the working flow diagram of the fully automatic advertising detection system provided by the present invention;

Fig. 3 is the flow chart of DCP' file reorganization for the advertisement DCP file provided by the present invention;

Fig. 4 is a flow chart of the fully automatic advertisement playing monitoring method provided by the present invention.

Detailed ways

The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some, not all, embodiments of the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

The purpose of the present invention is to provide a fully automatic advertising monitoring system and method, which can improve the efficiency of advertising monitoring.

In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

Fig. 1 is a structural diagram of a fully automatic advertisement broadcast monitoring system provided by the present invention, as shown in Fig. Module 104, advertising monitoring platform 105.

The advertising platform is connected to the theater management system, and the advertising platform is used to manage advertisement content and advertisement scheduling information, and send the advertisement content and the advertisement scheduling information to the theater management system; The advertisement content includes advertisement digital movie package; the advertisement scheduling information includes movie name, movie session number, advertisement sequence and the advertisement information of all advertisements in the advertisement sequence; the advertisement platform includes advertisement content management and advertisement scheduling information management; Advertisement content management refers to the management of digital cinema package (Digital Cinema Package, DCP) files for advertisements; the corresponding relationship between movies and advertisement sequences can be determined through advertisement scheduling information, including movie name, movie scene number, advertisement sequence and advertisement sequence. Ad information for all ads in the sequence.

The theater management system is also connected with the theater projection system, and the theater management system is used to send broadcast control instructions to the theater projection system; period information broadcast control film; the reorganized advertisement content has an identification code; the identification code includes advertisement name, film playlist identification, theater name, theater number, play server serial number and film session number; the theater management system ( TheaterManage System, TMS) is mainly used for advertising package reorganization and video playback control in this system.

The theater projection system is also connected with the image acquisition module, and the theater projection system is used to perform broadcast control operations and play movies according to the broadcast control instructions; the theater projection system executes corresponding broadcast operations according to the data and commands sent by the TMS. control operation.

The image acquisition module is also connected with the advertisement monitoring platform, and the image acquisition module is used to acquire the movie image played by the cinema projection system, and send the movie image to the advertisement monitoring platform; The advertisement monitoring platform is used to generate a monitoring report according to the movie image and the advertisement scheduling information, and monitor the advertisements in the movie according to the monitoring report. The image acquisition module is used to collect images on the screen in the theater projection system; the advertising monitoring platform generates the final monitoring report according to the collected picture information and advertisement scheduling information; the workflow of the fully automatic advertising monitoring system is the advertisement content and Delivery of advertisement schedule, reorganization of advertisement package, generation of schedule, collection of advertisement play screen, upload of pictures, and data analysis, as shown in Figure 2.

Advertisement and advertisement schedule delivery:

After the advertising platform imports the new advertising file, it will automatically send it to the corresponding theater TMS according to the theater where the advertisement is placed, and the advertisement scheduling information will also be automatically sent to the corresponding theater TMS; at the same time, the advertising platform will schedule the advertisement The information is sent to the advertising monitoring platform for subsequent generation of monitoring reports.

Advertising package reorganization:

1. QR code generation

After receiving the advertisement scheduling information issued by the advertising platform, TMS generates a unique identification code for each advertisement by calling the currently mature QR code algorithm according to the movie scene information in the POS scheduling. The information in the identification code includes: advertisement name, advertisement CPLUUID, theater name, theater number, play server serial number, and movie session number. PLUUID is the unique identifier of CPL; CPL is the abbreviation of Composition Play List, which can be understood as: every file played in the theater is a CPL, that is, "program", such as: civilized viewing, advertisements, feature films, etc. are all separate CPL.

The specific algorithm is as follows:

The currently widely used QR (Quick-Response) code is used in the two-dimensional code generation algorithm, and the java programming is used in the TMS platform, and the jar package-QRCode.jar needs to be called.

"package qrcode;" needs to be added in the java class definition, and the QRCode library function -qRCodeCommon(String content, String imgType, int size) is called during the programming process, where String content is the string to be encoded, that is, the identification code contains Information: advertisement name, advertisement CPULUID, theater name, theater number, playback server serial number, movie session number; String imgType is the image format to be output, and int size is the size of the generated QR code.

Save the QR code image generated by calling the QR code to the specified path for use during DCP reorganization.

2. Advertising DCP repackage

After TMS receives the DCP file issued by the advertising platform, TMS adds an identification code to each frame of original DCP data by calling the mature OpenCV algorithm, and finally outputs a new advertising DCP' file, as shown in Figure 3.

The specific algorithm is as follows:

Video files are processed through the javaCV library and the openCV library. The javaCV part is responsible for reading the advertising DCP file and Frame and Mat conversion operations, and openCV is responsible for image loading, image saving, image overlay, and transparency processing.

1) Take a frame of video in the read video stream and convert it into Mat.

Matmat = converter.convertToMat(grabber.grabFrame())

2) Define the position where the QR code image is copied and the size of the QR code image.

Mat qrcode＝opencv_imgcodecs.imread("qrcode.png");

"qrcode.png" is the name of the QR code picture, and this function is used to read the data of the QR code picture into the memory.

Mat ROI＝mat.apply(new Rect(400,350,qrcode.cols(),qrcode.rows()));

This function is used to set the position and size of the QR code to be copied to the video frame.

3) Copy the QR code image defined in 2) into each frame of video.

opencv_core.addWeighted(ROI,0.2,qrcode,0.8,0.0,ROI);

ROI and qrcode are the two-dimensional code attribute values defined in 2).

0.2 is the first weight value of the image transparency of the QR code, and 0.8 is the second weight value of the image transparency of the QR code

4) Finally, the TMS will send the newly generated advertisement DCP' file to the TMS server.

3. Schedule generation

After receiving the advertising schedule information, the TMS automatically generates the theater schedule according to the point of sale (POS) schedule information, and sends the schedule to the playback server in the corresponding hall; Screening plans manually arranged by projectionists or other operators in the system.

4. Collection of advertisement playing screen

After the playback server starts playing according to the schedule, the image will be projected on the screen of the theater through the projector, and a unique identification code will appear at the designated position of the advertisement screen. During the playback process, the playback screen needs to be recorded for subsequent use by the advertising monitoring platform.

At present, the following two methods can be used to record the advertisement playback process:

1) By manual shooting, use digital equipment to shoot the advertising screen with the identification code.

2) By installing automatic shooting equipment in the movie hall, the screen images of the movie hall are automatically shot.

5. Upload pictures

1) Manually upload the photos taken to the designated advertising monitoring platform by manual shooting.

2) By installing automatic shooting equipment in the theater, the automatic shooting equipment can automatically upload the photos taken to the designated advertising monitoring platform.

6. Data Analysis

After the advertising monitoring platform collects the uploaded pictures with the identification code, it calls the identification code recognition program to read the information contained in the identification code and save the information in the advertisement information database.

The advertising scheduling information sent by the advertising platform to the advertising monitoring platform already exists in the advertising information database; the advertising platform can compare the information in the identified identification code with the local advertising scheduling information to determine whether the specified theater is in The specified ad played before the specified feature film.

Finally, the advertising monitoring platform will automatically generate a detection report based on the detection results, and the detection report will add the pictures used in the process of generating the monitoring report as report attachments; advertisers or advertising operators can directly learn about the playback of advertisements through this report Condition.

Fig. 4 is a flow chart of a fully automatic advertisement broadcast monitoring method provided by the present invention. As shown in Fig. 4, a fully automatic advertisement broadcast monitoring method includes:

Step 401: manage advertisement content and advertisement schedule information, and send the advertisement content and the advertisement schedule information to the theater management system; the advertisement content includes an advertisement digital movie package; the advertisement schedule information includes Movie name, movie session number, ad sequence, and advertisement information of all advertisements in the ad sequence.

After the step 401, it also includes: obtaining the film show plan in the ticketing system; the film show plan includes film show information, film show time and film show duration; generating an identification code according to the film show plan; The code is embedded into the advertisement content, and the advertisement content is reorganized to determine the advertisement content with the identification code.

Step 402: Send a broadcast control instruction to the theater projection system; the broadcast control instruction includes reorganizing the advertisement content and broadcasting and controlling the movie according to the advertisement scheduling information; the reorganized advertisement content has an identification code; the identification code Including ad name, movie playlist ID, theater name, theater number, playback server serial number, and movie session number.

Step 403: Perform a broadcast control operation according to the broadcast control instruction to play the movie.

Step 404: collect the movie image played by the theater projection system, and send the movie image to the advertisement monitoring platform; the advertisement monitoring platform is used to generate an advertisement according to the movie image and the advertisement scheduling information monitoring report, and monitor the advertisements in the film according to the monitoring report.

After the step 404, it also includes obtaining the identification code in the broadcast monitoring report; monitoring the advertisement in the film according to the identification code.

In the traditional advertising monitoring and playing system, three steps are adopted: manually collecting pictures, manually uploading pictures, and manually identifying advertisements with naked eyes. In this process, not only is the efficiency relatively low, but there may be situations that cannot be recognized by the naked eye, which will greatly reduce the performance of the advertising monitoring system.

In the advertising monitoring system and method provided by the present invention, after the identification code is added to the advertisement, the advertisement screen that appears during the playback of the theater will contain the identification code; The identification code information will be included in the photo; after the advertising platform collects the photo, by analyzing the identification code, it can quickly analyze the advertisement name, theater, movie hall, feature film, session and other information related to the advertisement playback corresponding to the photo. , so, whether it is advertisement monitoring efficiency or advertisement monitoring accuracy, this method is far superior to the existing advertisement playback monitoring system.

Each embodiment in this specification is described in a progressive manner, each embodiment focuses on the difference from other embodiments, and the same and similar parts of each embodiment can be referred to each other. As for the system disclosed in the embodiment, since it corresponds to the method disclosed in the embodiment, the description is relatively simple, and for the related information, please refer to the description of the method part.

In this paper, specific examples have been used to illustrate the principle and implementation of the present invention. The description of the above embodiments is only used to help understand the method of the present invention and its core idea; meanwhile, for those of ordinary skill in the art, according to the present invention Thoughts, there will be changes in specific implementation methods and application ranges. In summary, the contents of this specification should not be construed as limiting the present invention.

Claims (8)

1. A full-automatic advertising broadcast monitoring system is characterized in that it comprises: an advertising platform, a theater management system, a theater projection system, an image acquisition module, and an advertising monitoring platform; The advertising platform is connected to the theater management system, and the advertising platform is used to manage advertisement content and advertisement scheduling information, and send the advertisement content and the advertisement scheduling information to the theater management system; The advertisement content includes an advertisement digital movie package; the advertisement scheduling information includes the movie title, the movie session number, the advertisement sequence and the advertisement information of all advertisements in the advertisement sequence; The theater management system is also connected with the theater projection system, and the theater management system is used to send broadcast control instructions to the theater projection system; The reorganized advertising content has an identification code; the identification code includes the name of the advertisement, the identification of the film playlist, the name of the theater, the number of the theater, the serial number of the playback server and the number of the film session; The theater projection system is also connected to the image acquisition module, and the theater projection system is used to perform broadcast control operations according to the broadcast control instructions to play movies; The image acquisition module is also connected with the advertisement monitoring platform, and the image acquisition module is used to acquire the movie image played by the cinema projection system, and send the movie image to the advertisement monitoring platform; The advertisement monitoring platform is used to generate a monitoring report according to the film image and the advertisement scheduling information, and monitor the advertisements in the film according to the monitoring report; After the picture of the identification code, call the identification code recognition program to get the information contained in the identification code, and save the information contained in the identification code into the advertisement information database; the advertisement scheduling information sent by the advertising platform to the advertising monitoring platform has been It exists in the advertisement information database; the advertisement platform compares the information in the identified identification code with the local advertisement schedule information to determine whether the appointed theater played the appointed advertisement before the appointed feature film. 2. The fully automatic advertisement playing monitoring system according to claim 1, further comprising: The film screening plan acquisition module is used to obtain the film screening plan in the ticketing system; the film screening plan includes film screening information, film screening time and film screening duration; An identification code generating module, configured to generate an identification code according to the film screening plan. 3. The fully automatic advertisement playing monitoring system according to claim 2, further comprising: The recombination module is used to embed the identification code into the advertisement content, and reorganize the advertisement content to determine the advertisement content with the identification code. 4. The fully automatic advertisement playing monitoring system according to claim 3, wherein the advertisement monitoring platform specifically includes: An identification code acquisition unit, configured to acquire the identification code in the broadcast monitoring report; A monitoring unit, configured to monitor the advertisements in the film according to the identification code. 5. A fully automatic advertising broadcast monitoring method, characterized in that it comprises: Manage advertising content and advertising scheduling information, and send the advertising content and the advertising scheduling information to the theater management system; the advertising content includes advertising digital movie packages; the advertising scheduling information includes the name of the movie, the number of times of the movie number, ad sequence, and advertisement information of all advertisements in said ad sequence; Send a broadcast control instruction to the theater projection system; the broadcast control instruction includes reorganizing the advertisement content and broadcasting and controlling the film according to the advertisement scheduling information; the reorganized advertisement content has an identification code; the identification code includes the advertisement name, film Playlist ID, theater name, theater number, playback server serial number and movie session number; Perform a broadcast control operation according to the broadcast control instruction, and play the movie; Collecting the movie images played by the theater projection system, and sending the movie images to the advertisement monitoring platform; the advertisement monitoring platform is used to generate a monitoring report according to the movie images and the advertisement scheduling information, and According to the monitoring report, the advertisement in the film is monitored; after the advertisement monitoring platform collects the uploaded pictures with the identification code, it calls the identification code recognition program, gets the information contained in the identification code, and uses the identification code Save the information contained in the advertisement information database; the advertisement scheduling information sent by the advertising platform to the advertising monitoring platform already exists in the advertisement information database; the advertising platform will identify the information in the identification code and the local advertisement scheduling information Compare to determine whether the specified theater plays the specified ad before the specified feature film. 6. The fully automatic advertisement playing monitoring method according to claim 5, characterized in that, after sending the advertisement content and the advertisement scheduling information to the theater management system, further comprising: Obtain the film screening plan in the ticketing system; the film screening plan includes film session information, film screening time and film screening duration; An identification code is generated according to the movie show plan. 7. The fully automatic advertisement playing monitoring method according to claim 6, characterized in that, after the identification code is generated according to the movie show plan, further comprising: Embedding the identification code into the advertisement content, reorganizing the advertisement content to determine the advertisement content with the identification code. 8. The fully automatic advertisement playback monitoring method according to claim 7, wherein the monitoring of the advertisement in the film according to the monitoring report specifically includes: Obtain the identification code in the broadcast monitoring report; The advertisement in the film is monitored according to the identification code.

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