CN111654513B - Advertisement push frequency control method and device - Google Patents

Abstract

The invention provides a method and a device for controlling advertisement pushing frequency, wherein the method comprises the following steps: inputting pushing frequency parameters in a preset general configuration template to generate at least one frequency configuration file for controlling advertisement pushing frequency; receiving a push request for any one advertisement; and acquiring the main program of the advertisement and the frequency configuration file based on the push request, loading the frequency configuration file into the main program of the advertisement, and issuing the main program of the advertisement loaded into the frequency configuration file. Based on the control method of the advertisement pushing frequency, which is provided by the invention, the frequency configuration file is decoupled from the main program of the advertisement, and the advertisement pushing frequency can be controlled only by generating the frequency configuration file based on the general template configuration and then loading the frequency configuration file into the main program of the advertisement, thereby achieving the purpose of efficiently and flexibly controlling the advertisement sending frequency.

Description

A method and device for controlling advertising push frequency

Technical field

The present invention relates to the field of Internet technology, and in particular to a method and device for controlling the frequency of advertising push.

Background technique

With the continuous development of smart device technology, smart terminals such as smartphones and tablets have become indispensable electronic products for people's life, study and entertainment, such as watching videos, listening to audio, etc. Therefore, as user behavior changes, advertisers are placing more digital ads on terminal devices.

SSP (Sell-SidePlatform, supply-side platform) allows publishers to participate in advertising transactions, thereby making their inventory ads available. It has frequency and frequency control over the delivery of advertising sources. Therefore, traditional SSP When sending advertising sources, the advertising push frequency or push frequency will be encoded into the advertising package programmatically. Since the coupling between the two is too high, when the push frequency or push frequency of the advertisement changes, it needs to be Modifying the overall code of the advertising package is not only a cumbersome process but also difficult to maintain.

Contents of the invention

The present invention provides a method and device for controlling the frequency of advertising push to overcome the above problems or at least partially solve the above problems.

According to one aspect of the present invention, a method for controlling advertising push frequency is provided, including:

Enter push frequency parameters in the preset general configuration template and generate at least one frequency configuration file that controls the frequency of ad push;

Receive push requests from ad requestors for any ad;

Obtain the main program of the advertisement and the frequency configuration file based on the push request, and load the frequency configuration file into the main program of the advertisement;

The main program of the advertisement loaded with the frequency configuration file is sent to the advertisement requester, and the advertisement is pushed after being loaded by the advertisement requester.

Optionally, after inputting push frequency parameters in a preset general configuration template and generating at least one frequency configuration file that controls the frequency of advertising push, the method further includes:

Publish the frequency profile of the advertisement to the default cloud platform.

Optionally, obtaining the main program of the advertisement and the frequency configuration file based on the push request, and loading the frequency configuration file into the main program of the advertisement include:

Obtain the main program of the advertisement based on the push request, and read the frequency configuration file on the preset cloud platform;

Load the frequency configuration file into the main program of the advertisement, and parse the push frequency parameters in the frequency configuration file.

Optionally, the main program for delivering the advertisement that loads the frequency configuration file to the advertisement requester, and then loading the advertisement by the advertisement requester for advertisement push, includes:

Obtain the push rule file of the advertisement and parse the push conditions of the advertisement in the push rule file;

The main program of the advertisement that loads the frequency configuration file is sent to the advertisement requester in combination with the push condition, and is loaded by the advertisement requester for advertisement push.

Optionally, after inputting push frequency parameters in a preset general configuration template and generating at least one frequency configuration file that controls the frequency of advertising push, the method further includes:

The frequency configuration file is encapsulated into an API service interface for the third-party advertising platform to call.

Optionally, after inputting push frequency parameters in a preset general configuration template and generating at least one frequency configuration file that controls the frequency of advertising push, the method further includes:

Receive a parameter modification request for the frequency configuration file, and modify the frequency configuration file based on the parameter modification request;

Publish the modified configuration file to the default cloud platform.

Optionally, after publishing the frequency profile of the advertisement to the preset cloud platform, the method further includes:

Back up the frequency configuration file, and perform version management on the frequency configuration file according to the release time of the frequency configuration file.

According to another aspect of the present invention, a device for controlling advertising push frequency is also provided, including:

The generation module is configured to input push frequency parameters in a preset general configuration template and generate at least one frequency configuration file that controls the frequency of advertising push;

The receiving module is configured to receive push requests from the ad requester for any advertisement;

A loading module configured to obtain the main program of the advertisement and the frequency configuration file based on the push request, and load the frequency configuration file into the main program of the advertisement;

The delivery module is configured to deliver the main program of the advertisement that loads the frequency configuration file to the advertisement requester, and then push the advertisement after being loaded by the advertisement requester.

Optionally, the device also includes:

A publishing module configured to publish the frequency profile of the advertisement to a preset cloud platform.

Optionally, the loading module is also configured as:

Obtain the main program of the advertisement based on the push request, and read the frequency configuration file on the preset cloud platform;

Load the frequency configuration file into the main program of the advertisement, and parse the push frequency parameters in the frequency configuration file.

Optionally, the delivery module is also configured as:

Obtain the push rule file of the advertisement and parse the push conditions of the advertisement in the push rule file;

The main program of the advertisement that loads the frequency configuration file is sent to the advertisement requester in combination with the push condition, and is loaded by the advertisement requester for advertisement push.

Optionally, the generation module is also configured to:

After generating at least one frequency configuration file that controls the frequency of advertising push, the frequency configuration file is encapsulated into an API service interface for the third-party advertising platform to call.

Optionally, the publishing module is also configured as:

Receive a parameter modification request for the frequency configuration file, and modify the frequency configuration file based on the parameter modification request;

Publish the modified configuration file to the default cloud platform.

Optionally, the publishing module is also configured as:

Back up the frequency configuration file, and perform version management on the frequency configuration file according to the release time of the frequency configuration file.

According to another aspect of the present invention, a computer storage medium is also provided. The computer storage medium stores computer program code. When the computer program code is run on a computing device, it causes the computing device to perform any of the above. The method of controlling the frequency of advertising push described in the item.

According to another aspect of the present invention, a computing device is also provided, including:

processor;

A memory in which computer program code is stored;

When the computer program code is executed by the processor, the computing device is caused to execute any one of the above control methods for advertising push frequency.

The present invention provides a more efficient method and device for controlling the frequency of advertising push. In the method provided by the present invention, at least one frequency configuration file available for advertisements can be generated based on a preset general configuration template, and after receiving a request for any When making a push request for an advertisement, you can obtain the corresponding frequency configuration file while obtaining the main program of the advertisement. After loading the frequency configuration file into the main program, the advertisement can be delivered to the requester of the advertisement. Based on the method for controlling the frequency of advertisement push provided by the present invention, the original method of encoding frequency configuration information into the advertisement package is abandoned, the frequency configuration file is decoupled from the main program of the advertisement, and the frequency only needs to be generated based on the general template configuration After the configuration file is loaded into the main program of advertising, the frequency of advertising push can be controlled, thereby achieving efficient and flexible control of the frequency of advertising delivery.

The above description is only an overview of the technical solution of the present invention. In order to have a clearer understanding of the technical means of the present invention, it can be implemented according to the content of the description, and in order to make the above and other objects, features and advantages of the present invention more obvious and understandable. , the specific embodiments of the present invention are listed below.

From the following detailed description of specific embodiments of the present invention in conjunction with the accompanying drawings, those skilled in the art will further understand the above and other objects, advantages and features of the present invention.

Description of the drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are for the purpose of illustrating preferred embodiments only and are not to be construed as limiting the invention. Also throughout the drawings, the same reference characters are used to designate the same components. In the attached picture:

Figure 1 is a schematic flowchart of a method for controlling advertising push frequency according to an embodiment of the present invention;

Figure 2 is a schematic structural diagram of a device for controlling advertising push frequency according to an embodiment of the present invention;

Figure 3 is a schematic structural diagram of a device for controlling advertising push frequency according to a preferred embodiment of the present invention.

Detailed ways

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be implemented in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a thorough understanding of the disclosure, and to fully convey the scope of the disclosure to those skilled in the art.

Figure 1 is a schematic flowchart of a method for controlling advertising push frequency according to an embodiment of the present invention. Referring to Figure 1, it can be seen that the method for controlling advertising push frequency based on an embodiment of the present invention may include:

Step S102: Enter push frequency parameters in the preset general configuration template to generate a frequency configuration file that controls the frequency of advertisement push;

Step S104, receive a push request for any advertisement from the advertisement requester;

Step S106: Obtain the main program and frequency configuration file of the advertisement based on the above push request, and load the above frequency configuration file into the main program of the advertisement;

Step S108: Send the main program of the advertisement that loads the frequency configuration file to the advertisement requester, and then the advertisement requester loads the advertisement and pushes the advertisement.

Embodiments of the present invention provide a more efficient method for controlling the frequency of advertising push, which can generate at least one frequency configuration file available for advertisements based on a preset general configuration template, and when receiving a push request for any advertisement, can generate While obtaining the main program of the advertisement, obtain the corresponding frequency configuration file. After loading the frequency configuration file into the main program, the advertisement can be delivered to the requester of the advertisement. Based on the method for controlling the frequency of advertising push provided by the embodiment of the present invention, the original method of encoding frequency configuration information into the advertising package is abandoned, and the frequency configuration file is decoupled from the main program of advertising, and only needs to be configured based on a general template After generating the frequency configuration file and loading it into the main program of advertising, the frequency of advertising push can be controlled, thereby achieving efficient and flexible control of the frequency of advertising delivery.

As mentioned in step S102 above, the push frequency parameters of any advertisement can be input into the preset general configuration template to generate an advertisement frequency configuration file. The preset universal configuration template in the embodiment of the present invention can be a preset universal configuration template in JSON format. When it is necessary to set a frequency configuration file for an advertisement, or to modify an existing frequency configuration file, it only needs to be added to the existing universal configuration template. By adjusting the push frequency parameters based on the configuration template, you can directly generate the frequency configuration file corresponding to the advertisement. Among them, the push frequency parameters may include the scene, type, frequency, frequency and other parameters of advertising push. For example, program A in program A downloads 10 times in 5 minutes, and program B downloads 10 times in 5 seconds. Of course, in practical applications, the general configuration template may adopt YML, XML and other formats, which is not limited by the present invention.

After generating the frequency configuration file corresponding to any advertisement, it can be published to the preset cloud platform so that it can be called at any time when advertising is distributed, or can be viewed and modified by operation and maintenance personnel. Optionally, after the above step S102, it may also include: receiving a parameter modification request for the frequency configuration file, and modifying the frequency configuration file based on the parameter modification request; and publishing the modified configuration file to a preset cloud platform. The default cloud platform in the embodiment of the present invention may be a cloud platform that receives advertising push requests, or a cloud platform that provides advertising sources to the SSP.

Optionally, in a preferred embodiment of the present invention, the frequency profile published to the preset cloud platform can also be encapsulated into an API service interface for the third-party advertising platform to call. The third-party advertising platform can be DSP (DemandSidePlatform, demand side platform) or SSP, which is not limited by the present invention. By providing an interface in API format, the maintainability of advertising frequency control can be greatly improved, and third-party advertising platforms can also easily access and obtain existing frequency configuration files.

The format of the frequency configuration file in this embodiment of the present invention can be as shown in the following code:

Based on the above frequency configuration file in JSON format, when the above configuration file is loaded in the main program of the advertisement and then the frequency of advertisement distribution is controlled, the control efficiency of the frequency of advertisement distribution can be flexibly and efficiently improved. And the above frequency configuration file in JSON format can be provided in the form of, for example, JAVA encapsulation into API format. When other third-party DSP and SSP advertising platforms need the above frequency configuration file, they can call it in the form of API to realize frequency configuration. High availability and maintainability of files.

Referring to the above step S106, after receiving the advertisement push request, the main program of the advertisement and the corresponding frequency configuration file can be obtained, and the frequency configuration file can be loaded into the advertiser program. As mentioned above, the frequency profile of advertisements can be pushed to the default cloud platform after being generated or modified. Therefore, the above step S106 may further include obtaining the main program of the advertisement based on the push request, and reading the frequency configuration file on the preset cloud platform; loading the frequency configuration file into the main program of the advertisement, and parsing the frequency configuration Push frequency parameters in the file.

In practical applications, in the process of pushing advertisements, the type, quantity, slot, ID, etc. of pushed advertisements will also be involved. Therefore, in an optional embodiment of the present invention, the above step S108 may also include: Obtain the push rule file of the advertisement, parse the push conditions of the advertisement in the push rule file, and send the main program of the advertisement that loads the frequency configuration file to the ad requester based on the above push conditions, and then push the advertisement after being loaded by the ad requester.

For example, after loading the frequency configuration file in the main program of advertising, the push frequency parameters can be parsed to obtain the information, such as advertising scenarios, limit push frequency, push platform, etc. Optionally, the push request received in the above step S104 may carry relevant information of the advertising requester (such as the requester type, name, and related scenarios when sending the request, etc.). When judging any one or more of the above parameters, When the parameters match the information in the push request, the main program that loads the frequency profile can be directly sent to the ad requester. In addition, the embodiment of the present invention also provides a push rule file. The slot ID corresponding to each advertiser program set in the rule push file (that is, the slot in which the advertisement is specifically allocated to the application program, such as the start time when opening the application program) home page, or enter the top or bottom of the main page of the application, etc.), push scenarios (such as triggering a certain search keyword, or clicking a button in the application, triggering the application, etc.) and other push conditions. When delivering ads, you need to load the latest push rule file, load it into the advertiser's program together with the frequency push file, and deliver it to the ad requester.

In addition, the method provided by the embodiment of the present invention can also back up and store the frequency configuration file published to the preset cloud platform. At the same time, it can also perform version management on the frequency configuration file according to the release time of the frequency configuration file. For example, for a frequency configuration file, each modified frequency configuration file can be backed up and stored, and the version can be managed according to the modification time of the frequency configuration file. Assuming that the initial version is V1.0, then for The first modified version can be regarded as V2.0, and so on. In this way, the historical frequency configuration file can also be traced back later to enhance flexibility and high availability.

In addition to the above introduction, in an optional embodiment of the present invention, the main program of the advertisement that loads the frequency profile can also be tested to verify whether it is effective. That is to say, after generating the frequency profile of the advertisement based on the common configuration template, it can also be published to the preset advertising test environment, and at the same time, based on the pre-deployed testing tool, the preset cloud platform can be used to send one or more advertisements to the preset cloud platform. According to the request, the cloud platform can combine the published frequency configuration file, the main program of the advertisement and the push rule file to issue and push the advertisement, and then collect the push results of the advertisement and verify whether the frequency configuration file is valid, thereby improving the line Efficiency and accuracy of advertising push.

Based on the same inventive concept, an embodiment of the present invention also provides a device for controlling the frequency of advertising push. As shown in Figure 2, the device for controlling the frequency of advertising push provided according to the embodiment of the present invention may include:

The generation module 210 is configured to input push frequency parameters in a preset general configuration template and generate at least one frequency configuration file that controls the frequency of advertisement push;

The receiving module 220 is configured to receive a push request for any advertisement from the advertisement requester;

The loading module 230 is configured to obtain the main program of the advertisement and the frequency configuration file based on the push request, and load the frequency configuration file into the main program of the advertisement;

The delivery module 240 is configured to deliver the main program of the advertisement that loads the frequency configuration file to the advertisement requester, and then push the advertisement after being loaded by the advertisement requester.

In an optional embodiment of the present invention, as shown in Figure 3, the above device may also include:

The publishing module 250 is configured to publish the frequency profile of the advertisement to a preset cloud platform.

In an optional embodiment of the present invention, the loading module 230 can also be configured as:

Obtain the main program of the advertisement based on the push request, and read the frequency configuration file on the preset cloud platform;

Load the frequency configuration file into the main program of the advertisement, and parse the push frequency parameters in the frequency configuration file.

In an optional embodiment of the present invention, the delivery module 240 can also be configured as:

Obtain the push rule file of the advertisement and parse the push conditions of the advertisement in the push rule file;

The main program of the advertisement that loads the frequency configuration file is sent to the advertisement requester in combination with the push condition, and is loaded by the advertisement requester for advertisement push.

In an optional embodiment of the present invention, the generation module 210 can also be configured as:

After generating at least one frequency configuration file that controls the frequency of advertising push, the frequency configuration file is encapsulated into an API service interface for the third-party advertising platform to call.

In an optional embodiment of the present invention, the publishing module 250 can also be configured as:

Receive a parameter modification request for the frequency configuration file, and modify the frequency configuration file based on the parameter modification request;

Publish the modified configuration file to the default cloud platform.

In an optional embodiment of the present invention, the publishing module 250 can also be configured as:

Back up the frequency configuration file, and perform version management on the frequency configuration file according to the release time of the frequency configuration file.

Based on the same inventive concept, embodiments of the present invention also provide a computer storage medium. The computer storage medium stores computer program code. When the computer program code is run on a computing device, it causes the computing device to execute any of the above. A method for controlling the frequency of advertising push according to an embodiment.

Based on the same inventive concept, embodiments of the present invention also provide a computing device, including:

processor;

A memory in which computer program code is stored;

When the computer program code is run by the processor, the computing device is caused to execute the method for controlling the frequency of advertising push described in any of the above embodiments.

Embodiments of the present invention provide a more efficient method and device for controlling the frequency of advertising push. In the solution provided by the present invention, at least one frequency configuration file available for advertisements can be generated based on a preset general configuration template, and after receiving the When making a push request for any advertisement, you can obtain the corresponding frequency configuration file while obtaining the main program of the advertisement. After loading the frequency configuration file into the main program, the advertisement can be delivered to the requester of the advertisement. Based on the method for controlling the frequency of advertising push provided by the embodiment of the present invention, the original method of encoding frequency configuration information into the advertising package is abandoned, and the frequency configuration file is decoupled from the main program of advertising, and only needs to be configured based on a common template After generating the frequency configuration file and loading it into the main program of advertising, the frequency of advertising push can be controlled, thereby achieving efficient and flexible control of the frequency of advertising delivery.

In addition, in the embodiment of the present invention, the frequency configuration file can also be encapsulated into an API format to provide services. When other third-party DSP and SSP advertising platforms need the above frequency configuration file, they can call it in the form of API to realize frequency configuration. High availability and maintainability of files.

Those skilled in the art can clearly understand that for the specific working processes of the systems, devices and units described above, reference can be made to the corresponding processes in the foregoing method embodiments. For the sake of brevity, they will not be described again here.

In addition, each functional unit in various embodiments of the present invention may be physically independent of each other, or two or more functional units may be integrated together, or all functional units may be integrated into one processing unit. The above integrated functional units can be implemented in the form of hardware, software or firmware.

Those of ordinary skill in the art can understand that if the integrated functional unit is implemented in the form of software and sold or used as an independent product, it can be stored in a computer-readable storage medium. Based on this understanding, the technical solution of the present invention essentially or all or part of the technical solution can be embodied in the form of a software product. The computer software product is stored in a storage medium and includes a number of instructions to enable a computer software product. The computing device (such as a personal computer, a server, or a network device, etc.) executes all or part of the steps of the methods described in various embodiments of the present invention when running the instructions. The aforementioned storage media include: U disk, mobile hard disk, read-only memory (ROM), random access memory (RAM), magnetic disk or optical disk and other media that can store program codes.

Alternatively, all or part of the steps to implement the foregoing method embodiments can be completed by hardware (such as a personal computer, a server, or a computing device such as a network device) related to program instructions, which can be stored in a computer-readable storage. In the medium, when the program instructions are executed by the processor of the computing device, the computing device performs all or part of the steps of the methods described in various embodiments of the present invention.

Finally, it should be noted that the above embodiments are only used to illustrate the technical solution of the present invention, but not to limit it; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: Within the spirit and principles of the present invention, it is still possible to modify the technical solutions recorded in the foregoing embodiments, or to make equivalent substitutions for some or all of the technical features; and these modifications or substitutions do not deviate from the corresponding technical solutions. protection scope of the present invention.

Claims (16)

1. A control method for advertisement push frequency comprises the following steps:

inputting pushing frequency parameters in a preset general configuration template to generate at least one frequency configuration file for controlling advertisement pushing frequency;

receiving a push request from an advertisement requester for any one advertisement;

acquiring the main program of the advertisement and the frequency configuration file based on the push request, and loading the frequency configuration file into the main program of the advertisement;

and the main program of the advertisement loaded with the frequency configuration file is issued to the advertisement requesting party, and the advertisement pushing is carried out after the advertisement requesting party loads the main program.

2. The method of claim 1, wherein after the step of inputting the pushing frequency parameter in the preset general configuration template and generating at least one frequency configuration file for controlling the pushing frequency of the advertisement, the method further comprises:

and releasing the frequency configuration file of the advertisement to a preset cloud platform.

3. The method of claim 2, wherein the obtaining the main program of the advertisement and the frequent profile based on the push request, loading the frequent profile into the main program of the advertisement, comprises:

acquiring a main program of the advertisement based on the push request, and reading a frequency configuration file on the preset cloud platform;

and loading the frequency configuration file into the main program of the advertisement, and analyzing the pushing frequency parameters in the frequency configuration file.

4. The method of claim 1, wherein the downloading the main program of the advertisement loaded with the frequency profile to the advertisement requester, the advertisement pushing after being loaded by the advertisement requester, comprises:

acquiring a pushing rule file of the advertisement, and analyzing the pushing condition of the advertisement in the pushing rule file;

and transmitting the main program of the advertisement loaded with the frequency configuration file to the advertisement requesting party in combination with the pushing condition, and pushing the advertisement after the advertisement requesting party loads the main program.

5. The method of claim 2, wherein after the step of inputting the pushing frequency parameter in the preset general configuration template and generating at least one frequency configuration file for controlling the pushing frequency of the advertisement, the method further comprises:

and packaging the frequency configuration file into an API service interface for a third-party advertisement platform to call.

6. The method according to any one of claims 2-5, wherein after the step of inputting the push frequency parameter in the preset general configuration template and generating at least one frequency configuration file for controlling the push frequency of the advertisement, the method further comprises:

receiving a parameter modification request for the frequency configuration file, and modifying the frequency configuration file based on the parameter modification request;

and publishing the modified configuration file to the preset cloud platform.

7. The method of claim 6, wherein after the publishing the frequency profile of the advertisement to a preset cloud platform, further comprising:

and backing up the frequency configuration file, and carrying out version management on the frequency configuration file according to the release time of the frequency configuration file.

8. An advertisement push frequency control device, comprising:

the generation module is configured to input pushing frequency parameters in a preset general configuration template and generate at least one frequency configuration file for controlling the advertisement pushing frequency;

the receiving module is configured to receive a push request from an advertisement requesting party for any one advertisement;

the loading module is configured to acquire the main program of the advertisement and the frequency configuration file based on the push request, and load the frequency configuration file into the main program of the advertisement;

and the issuing module is configured to issue a main program of the advertisement loaded with the frequency configuration file to the advertisement requesting party, and the advertisement requesting party loads the main program and pushes the advertisement.

9. The apparatus of claim 8, further comprising:

and the release module is configured to release the frequency configuration file of the advertisement to a preset cloud platform.

10. The apparatus of claim 9, wherein the loading module is further configured to:

acquiring a main program of the advertisement based on the push request, and reading a frequency configuration file on the preset cloud platform;

and loading the frequency configuration file into the main program of the advertisement, and analyzing the pushing frequency parameters in the frequency configuration file.

11. The apparatus of claim 8, wherein the issuing module is further configured to:

acquiring a pushing rule file of the advertisement, and analyzing the pushing condition of the advertisement in the pushing rule file;

and transmitting the main program of the advertisement loaded with the frequency configuration file to the advertisement requesting party in combination with the pushing condition, and pushing the advertisement after the advertisement requesting party loads the main program.

12. The apparatus of claim 9, wherein the generation module is further configured to:

after generating at least one frequency configuration file for controlling advertisement pushing frequency, packaging the frequency configuration file into an API service interface for a third-party advertisement platform to call.

13. The apparatus of any of claims 9-12, wherein the publication module is further configured to:

receiving a parameter modification request for the frequency configuration file, and modifying the frequency configuration file based on the parameter modification request;

and publishing the modified configuration file to the preset cloud platform.

14. The apparatus of claim 13, wherein the publication module is further configured to:

and backing up the frequency configuration file, and carrying out version management on the frequency configuration file according to the release time of the frequency configuration file.

15. A computer storage medium storing computer program code which, when run on a computing device, causes the computing device to perform the method of controlling advertisement push frequency of any one of claims 1-7.

16. A computing device, comprising:

a processor;

a memory storing computer program code;

the computer program code, when executed by the processor, causes the computing device to perform the method of controlling advertisement push frequency of any of claims 1-7.