CN111385353B - Method and equipment for providing application presentation information - Google Patents

Abstract

The application aims to provide a method and equipment for providing application presence information, wherein the method comprises the following steps: responding to the opening operation of a user on the first application, and sending an application information request to corresponding network equipment; receiving first application presentation information and second application presentation information returned by the network device in response to the application information request, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed on user equipment; and responding to the quitting operation of the user on the first application, and displaying the first application presentation information or the second application presentation information. The method and the device for displaying the information simplify the operation of the user and improve the information displaying efficiency while ensuring the user experience.

Description

A method and device for providing application presentation information

technical field

The present application relates to the communication field, and in particular to a technology for providing application presentation information.

Background technique

With the rapid development of the mobile Internet, smart phones have been rapidly popularized. In order to enable smartphone users to view information and surf the Internet anytime and anywhere, an efficient way is to extend the functions of the application system to mobile terminals, and mobile APPs have emerged as the times require. Mobile APP advertising has entered the public's field of vision and is becoming a new advertising marketing carrier. Compared with traditional mobile advertising marketing methods, it is easier for users to accept. At this stage, mobile APP advertising is usually monetized through deeplink pull ads, advertising downloads, and retention. Capital and so on.

Contents of the invention

An object of the present application is to provide a method and device for providing application presentation information.

According to one aspect of the present application, a method for providing application presentation information on a user equipment side is provided, the method comprising:

In response to the user's opening operation on the first application, sending an application information request to a corresponding network device;

receiving the first application presence information and the second application presence information returned by the network device in response to the application information request, wherein the first application presence information and the second application presence information respectively correspond to the first target application and the a second target application, the first target application and the second target application have been installed on the user equipment;

Displaying the first application presentation information or the second application presentation information in response to the user's exit operation on the first application.

According to another aspect of the present application, a method for providing application presentation information at a network device side is provided, the method comprising:

receiving an application information request sent by the user equipment in response to the user's opening operation on the first application, where the application information request includes identification information of the first application;

In response to the application information request, determine one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, where each candidate application presentation information corresponds to the one or more one of the candidate second applications;

selecting first application presence information and second application presence information from the one or more candidate application presence information;

sending the first application presence information and the second application presence information to the user equipment as response information to the application information request.

According to still another aspect of the present application, a method for providing application presentation information is provided, the method comprising:

In response to the user's opening operation on the first application, the user equipment sends an application information request to the corresponding network equipment;

The network device receives the application information request, wherein the application information request includes identification information of the first application, and in response to the application information request, determines one or more candidate candidates corresponding to the first application The second application and one or more candidate application presentation information, wherein each candidate application presentation information corresponds to one candidate second application among the one or more candidate second applications;

The network device selects first application presence information and second application presence information from the one or more candidate application presence information, and uses the first application presence information and the second application presence information as the application sending response information to the information request to the user equipment;

The user equipment receives the first application presence information and the second application presence information, wherein the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the The first target application and the second target application have been installed on the user equipment, and the first application presentation information or the second application presentation information is displayed in response to the user's exit operation on the first application.

According to one aspect of the present application, a user equipment for providing application presentation information is provided, the equipment includes:

a module, configured to send an application information request to a corresponding network device in response to the user's opening operation on the first application;

A two-module, configured to receive the first application presence information and the second application presence information returned by the network device in response to the application information request, wherein the first application presence information and the second application presence information are respectively Corresponding to the first target application and the second target application, the first target application and the second target application have been installed on the user equipment;

A module, configured to display the first application presentation information or the second application presentation information in response to the user's exit operation on the first application.

According to another aspect of the present application, a network device for providing application presentation information is provided, and the device includes:

A module, configured to receive an application information request sent by the user equipment in response to the user's opening operation on the first application, where the application information request includes identification information of the first application;

A two-two module, configured to, in response to the application information request, determine one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, wherein each candidate application presentation information corresponds to a candidate second application of the one or more candidate second applications;

The second and third modules are configured to select the first application presence information and the second application presence information from the one or more candidate application presence information;

A twenty-four module, configured to send the first application presence information and the second application presence information to the user equipment as response information to the application information request.

According to an aspect of the present invention, a device for providing application presence information is provided, wherein the device includes:

processor; and

A memory arranged to store computer-executable instructions which, when executed, cause the processor to perform the operations of any of the methods described above.

According to another aspect of the present invention, there is provided a computer-readable medium storing instructions which, when executed, cause a system to perform the operations of any of the methods described above.

Compared with the prior art, in this application, the user equipment receives the first application presence information and the second application presence information returned by the network equipment, wherein the first application presence information and the second application presence information respectively correspond to the first A target application and a second target application, the first target application and the second target application have been installed on the user equipment, and in response to the user's exit operation on the first application, the user equipment displays the presentation information of the first application or the The second application presents information. This application displays the presentation information when the user exits the current application, which can display the presentation information (for example, advertisement) without affecting the user's use of the current application, and at the same time increase the advertising revenue, simplify the user's operation while ensuring the user experience (for example, The user does not need to spend time closing the advertisement in the process of using the current application), and the efficiency of information presentation is improved.

Description of drawings

Other characteristics, objects and advantages of the present application will become more apparent by reading the detailed description of non-limiting embodiments made with reference to the following drawings:

Fig. 1 shows a system topology diagram according to the present application;

Fig. 2 shows a diagram of a system method for providing application presentation information according to an embodiment of the present application;

FIG. 3 shows a flow chart of a method for providing application presentation information at a user equipment end according to another embodiment of the present application;

FIG. 4 shows a flowchart of a method for providing application presentation information at a network device according to another embodiment of the present application;

Fig. 5 shows a flow chart of a method for providing application presentation information according to another embodiment of the present application

FIG. 6 shows a schematic diagram of a user equipment for providing application presence information according to an embodiment of the present application;

Fig. 7 shows a device schematic diagram of a network device providing application presence information according to another embodiment of the present application;

Fig. 8 shows a device schematic diagram of a system for providing application presentation information according to an embodiment of the present application;

Figure 9 illustrates an exemplary system that may be used to implement various embodiments described in this disclosure.

The same or similar reference numerals in the drawings represent the same or similar components.

Detailed ways

The application will be described in further detail below in conjunction with the accompanying drawings.

In a typical configuration of the present application, the terminal, the device serving the network and the trusted party all include one or more processors (CPUs), input/output interfaces, network interfaces and memory.

Memory may include non-permanent storage in computer readable media, in the form of random access memory (RAM) and/or nonvolatile memory such as read only memory (ROM) or flash RAM. Memory is an example of computer readable media.

Computer-readable media, including both permanent and non-permanent, removable and non-removable media, can be implemented by any method or technology for storage of information. Information may be computer readable instructions, data structures, modules of a program, or other data. Examples of computer storage media include, but are not limited to, phase change memory (PRAM), static random access memory (SRAM), dynamic random access memory (DRAM), other types of random access memory (RAM), read only memory (ROM), Electrically Erasable Programmable Read-Only Memory (EEPROM), Flash memory or other memory technology, Compact Disc Read-Only Memory (CD-ROM), Digital Versatile Disc (DVD) or other optical storage, Magnetic tape cartridge, tape disk storage or other magnetic storage device or any other non-transmission medium that can be used to store information that can be accessed by a computing device.

The equipment referred to in this application includes, but is not limited to, user equipment, network equipment, or equipment formed by integrating user equipment and network equipment through a network. The user equipment includes but is not limited to any mobile electronic product that can perform human-computer interaction (such as human-computer interaction through a touch panel) with the user, such as a smart phone, a tablet computer, etc., and the mobile electronic product can use any operation System, such as android operating system, iOS operating system, etc. Wherein, the network device includes an electronic device that can automatically perform numerical calculation and information processing according to preset or stored instructions, and its hardware includes but is not limited to microprocessors, application-specific integrated circuits (ASICs), programmable logic device (PLD), field programmable gate array (FPGA), digital signal processor (DSP), embedded device, etc. The network equipment includes but is not limited to a computer, a network host, a single network server, a plurality of network server sets or a cloud composed of multiple servers; here, the cloud is composed of a large number of computers or network servers based on Cloud Computing, Among them, cloud computing is a kind of distributed computing, a virtual supercomputer composed of a group of loosely coupled computer sets. The network includes, but is not limited to, the Internet, a wide area network, a metropolitan area network, a local area network, a VPN network, a wireless ad hoc network (Ad Hoc network) and the like. Preferably, the device may also be a program running on the user device, network device, or a device formed by integrating user device and network device, network device, touch terminal or network device and touch terminal through a network.

Of course, those skilled in the art should understand that the above-mentioned equipment is only an example, and other existing or future equipment that may be applicable to this application should also be included in the scope of protection of this application, and it is included in this application by reference. this.

In the description of the present application, "plurality" means two or more, unless otherwise specifically defined.

Figure 1 shows a typical system scenario of the present application. In response to the user's opening operation on the first application, the user equipment sends an application information request to the corresponding network equipment. In response to the application information request, the network equipment starts from a determined Select the first application presentation information and the second application presentation information from or multiple candidate application presentation information, and send them to the user equipment, wherein the user equipment includes but not limited to mobile phones, tablets, computers and other computing devices with touch screens.

Referring to the system shown in FIG. 1, FIG. 2 shows a system method for providing application presentation information according to an embodiment of the present application, wherein the method includes:

In response to the user's opening operation on the first application, the user equipment sends an application information request to the corresponding network equipment;

The network device receives the application information request, wherein the application information request includes identification information of the first application, and in response to the application information request, determines one or more candidate candidates corresponding to the first application The second application and one or more candidate application presentation information, wherein each candidate application presentation information corresponds to one candidate second application among the one or more candidate second applications;

The network device selects first application presence information and second application presence information from the one or more candidate application presence information, and uses the first application presence information and the second application presence information as the application sending response information to the information request to the user equipment;

The user equipment receives the first application presence information and the second application presence information, wherein the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the The first target application and the second target application have been installed on the user equipment, and the first application presentation information or the second application presentation information is displayed in response to the user's exit operation on the first application.

Fig. 3 shows a method for providing application presentation information at a user equipment end according to an embodiment of the present application, the method includes step S101, step S102 and step S103.

Specifically, in step S101, the user equipment sends an application information request to a corresponding network equipment in response to the user's opening operation on the first application. For example, in response to the user's opening operation on the first application, the user equipment sends an application information request to the network device. In some embodiments, the application information request includes application identification information (for example, an application ID) of the first application. , application name or application package name of the application) and current application list information of the user equipment (for example, application information of all applications currently installed in the user equipment).

In step S102, the user equipment receives the first application presence information and the second application presence information returned by the network equipment in response to the application information request, wherein the first application presence information and the second application presence information Corresponding to the first target application and the second target application respectively, the first target application and the second target application have been installed on the user equipment. For example, in response to the application information request, the network device determines one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, where each candidate application presentation information corresponds to the one of the one or more candidate second applications, and select the first application presence information and the second application presence information from the one or more candidate application presence information, in some embodiments, the The first application presentation information and the second application presentation information include advertisement information respectively corresponding to the first target application and the second target application, in response to a user's trigger operation on the first application presentation information (or the second application presentation information) (for example, Click ), the user equipment presents the first target application (or the second target application). In some embodiments, the application information request includes application list information; in step S102, the user equipment determines whether the transmission of the application list information has timed out, and if not, receives the first application presentation information returned by the network device and The second application presentation information, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, and the first target application and the second target application have been installed on the user equipment. Wherein, the application list information includes application information of applications installed in the user equipment, for example, the determining whether the sending of the application list information has timed out includes: if the sending time of the application list information is the same as the latest application list information If the time difference between information sending times is greater than a predetermined time threshold, it is determined that the sending of the application list information has timed out; otherwise, it is determined that the sending of the application list information has not timed out. In some embodiments, when the sending of the application list information times out, the user equipment resends the updated application list information to the network device, which provides a basis for the subsequent network device to determine the application presentation information based on the updated application list information. In some embodiments, the price corresponding to the first application presentation information is greater than a predetermined price threshold, and the validity period corresponding to the first target application is less than a predetermined duration threshold. The price corresponding to the second application presentation information is less than a predetermined price threshold, and the validity period corresponding to the second target application is greater than the predetermined time threshold. Judging in advance whether the sending of the application list information has timed out can make the subsequent network equipment deliver the corresponding target application to do deeplink (deep link) activation, but the probability of no corresponding application on the user equipment is reduced.

In step S103, the user equipment displays the first application presentation information or the second application presentation information in response to the user's exit operation on the first application. In this case, the presentation information (for example, advertisement) information will not be displayed during the user's use of the application, which improves the user's experience of using the application. In some embodiments, in step S103, the user equipment responds to the user's exit operation on the first application, if the first application presentation information and the second application presentation information meet a predetermined frequency threshold, displaying the first application presentation information or the second application presentation information. For example, when the first application presentation information and the second application presentation information meet a predetermined frequency threshold, the user will not experience the repeated presentation of information, thereby improving the user experience of using the application, and at the same time, preventing information Reuse, thereby saving information resources. In some embodiments, if the first application presence information and the second application presence information meet a predetermined frequency threshold, it includes: if the first application presence information and the second application presence information are in the The frequency information appearing in the first application is less than a predetermined frequency threshold, and it is determined that the first application presentation information and the second application presentation information satisfy a predetermined frequency threshold. For example, within a predetermined period of time, if the frequency information of the first application presence information and the appearance frequency information of the second application presence information in the first application is less than a predetermined number of times threshold, the user equipment confirms that the first application does not The first application presence information and the second application presence information appear frequently, thereby effectively utilizing information resources. In some embodiments, in step S103, in response to the user's exit operation on the first application, if the user meets the whitelist condition, the user equipment displays the presentation information of the first application or the second application. App presents information. When the user satisfies the whitelist condition, high-quality deletion is performed on the number of users who are allowed to display the first application presence information or the second application presence information, so as to increase the realization rate of subsequent application presence information. In some embodiments, the whitelist conditions include at least any of the following:

1) The area where the user is located is a non-sensitive area;

For example, the user equipment acquires information about the area where the user is currently located. If the area is a non-sensitive area (for example, the first application presence information and the second application presence information can be presented in this area, or the first application presence information and the target application corresponding to the second application presence information can be used in this area), in this case, avoiding meaningless sending of the application presence information, so that the display of the application presence information generates value.

2) The user's click frequency on the presentation information in the first application is greater than a predetermined frequency threshold; for example, if the user's click frequency on the presentation information in the first application is greater than the predetermined frequency threshold, the user equipment It is determined that the user belongs to a group with a high click-through rate of the presentation information, and in this case, pushing the presentation information to the user can increase the realization rate of the presentation information.

In some embodiments, in step S103, in response to the user's exit operation on the first application, if the validity period of the first target application is greater than the current period, the user equipment displays the presentation information of the second application ; Otherwise, display the first application presentation information. For example, when the advertiser’s bid information corresponding to the first application’s presentation information is relatively high, displaying the first application’s presentation information first can increase the income of the media side corresponding to the first application. The first target application corresponding to the information is not pulled up (for example, the user does not choose to open the first target application, or the interface does not jump to the first target application), and the user device determines that the first target application has expired. The user equipment selects a second target application with a longer validity period, and presents the second application presentation information corresponding to the second target application. In this case, the presence information of the second application can be used as the bottom line information to prevent the situation that no presence information is displayed in the first application.

In some embodiments, the method further includes step S104 (not shown), in step S104, the user equipment responds to the user triggering the first application presentation information or the second application presentation information Operation, presenting an application interface of the first target application or the second target application. For example, in response to the user's trigger operation (for example, clicking) on the information presented by the first application or the information presented by the second application, the user device may pull up the first target application or the second target application through the deeplink , so as to achieve the purpose of pulling live and increase the advertising revenue of the media side.

For example, a user holds a user device, and a first application is installed in the user device, and in response to the user's operation of opening the first application, the user device sends an application information request to the corresponding network device, wherein the application information request includes application list information and the ID of the first application. In response to the application information request, the network device determines one or more candidate second applications and advertisement information of one or more candidate applications from the application list information. In some embodiments, the network device Combining the probability of opening the application after the user quits the first application obtained through big data analysis, the advertisement information of one or more candidate second applications and one or more candidate applications is determined. The network device selects the first application presence information (corresponding to the first target application) and the second application presence information (corresponding to the second target application) according to the bidding information and the validity period of the candidate application presence information, for example, the first application presence information has a higher bid , the validity period is short, and the second application presents information with a higher bidding price and a higher validity period. The network device returns the first application presentation information (corresponding to the first target application) and the second application presentation information (corresponding to the second target application) to the user equipment.

Fig. 4 shows a method for providing application presentation information at a network device according to an embodiment of the present application, the method includes step S201, step S202, step S203 and step S204.

Specifically, in step S201, the network device receives the application information request sent by the user equipment in response to the user's opening operation of the first application, wherein the application information request includes identification information of the first application. For example, in response to the user's opening operation on the first application, the user equipment sends an application information request to the network device. In some embodiments, the application information request includes application identification information (for example, an application ID) of the first application. , the app name, or the app package name of the app).

In step S202, the network device determines one or more candidate second applications and one or more candidate application presentation information corresponding to the first application in response to the application information request, wherein each candidate application presentation information corresponds to A candidate second application in the one or more candidate second applications. For example, the network device determines the subsequent application opening log information according to the application identification information of the first application. An application corresponds to one or more candidate second applications, and the corresponding one or more candidate application presence information is determined according to the mapping relationship list between applications and application presence information. In some embodiments, the application information request further includes application list information in the user equipment; in step S202, the network device determines the application information based on the identification information of the first application in response to the application information request. Application opening log information after the user exits the first application; determine one or more candidate second applications and one or more candidate applications corresponding to the first application according to the application opening log information and the application list information Presentation information, wherein each candidate application presentation information corresponds to one candidate second application in the one or more candidate second applications, and the one or more candidate second applications are included in the application opening log information and In the application list information. For example, the network device determines application opening log information after the user exits the first application based on the identification information of the first application, for example, the log information records information about other applications opened by the user after exiting the first application (for example, application A, application B, application C, application D, and application E), the network device determines that the application list information includes application A, application B, application C, and application D, so as to open the log information and the application according to the application The list information determines the intersection of applications (application A, application B, application C, and application D), and uses the intersection application as one or more candidate second applications corresponding to the first application, and the network device according to the one or more The candidate second application determines one or more application presence information corresponding to each application in the one or more candidate second applications from the pre-established mapping relationship list between the application and the application presence information corresponding to the application, and in some In an embodiment, the network device selects candidate application presentation information corresponding to each of the one or more candidate second applications according to the bidding information corresponding to the application presentation information. In this case, one or more candidate second applications can be determined more efficiently and accurately.

In step S203, the network device selects the first application presence information and the second application presence information from the one or more candidate application presence information. For example, the network device determines the first application presence information and the second application presence information according to the bid information of the one or more candidate application presence information and the validity periods of the corresponding candidate applications. In some embodiments, in step S203, the network device selects the first one from the one or more candidate application presence information according to the bidding information of each candidate application presence information in the one or more candidate application presence information. The application presence information and the second application presence information. For example, the network device selects the one or more candidate application presentation information with a higher bid (the advertisement corresponding to the presentation information has a higher bid) as the first application presentation information and the second application presentation information for subsequent display. In this case, the advertising revenue of the first application side can be increased. In some embodiments, in step S203, if the bidding information of at least one candidate application presentation information in each candidate application presentation information is greater than a predetermined price threshold, and the validity period of the candidate application corresponding to the at least one candidate application presentation information is The duration is less than a predetermined duration threshold, the network device determines the at least one candidate application presence information as the first application presence information; if the bidding information of at least one candidate application presence information in each candidate application presence information is less than or equal to the predetermined The price threshold, and the validity period of the candidate application corresponding to the at least one candidate application presentation information is greater than or equal to a predetermined duration threshold, and the at least one candidate application presentation information is determined as the second application presentation information. For example, the network device takes the candidate presentation information whose bidding information is greater than a predetermined price threshold and whose validity period of the candidate application corresponding to the candidate application presentation information is shorter than the predetermined duration threshold as the first application presentation information (for example, winning information), and sets the bidding The information is less than or equal to the predetermined price threshold, and the candidate application presentation information corresponding to the candidate application presentation information has a validity period greater than or equal to the predetermined duration threshold as the second application presentation information (for example, bottom line information). In this case, it provides a basis for the subsequent user equipment to preferably display the first application presence information, and if the first target application corresponding to the first application presence information expires, the user equipment can also display the bottom-up information with a longer validity period, reducing the lack of information. The display happens, which improves the efficiency of information display. In some embodiments, in step S203, the network device, according to the bidding information of each candidate application presence information in the one or more candidate application presence information and the candidate application presence The opening probability information of the corresponding candidate second application in the application, and selecting the first application presentation information and the second application presentation information from the one or more candidate application presentation information. Here, the opening probability information of the candidate second application refers to the probability information of opening the candidate second application after the user exits the first application, for example, in the user's operation log, after the user exits the first application, The ratio of the cumulative times of opening the candidate first application divided by the total number of times the user quits the first application and opens other applications. For example, the network device preferentially determines application presence information (for example, application A, application B, Application C, application D), in some embodiments, the network device is based on the opening probability of the candidate application corresponding to the application presentation information (for example, it can be obtained by performing probability statistics according to the log information of opening other applications after the user exits the first application, for example , the total number of times the user opens other applications after exiting the first application is 1000 times, wherein the number of times the user opens application B is 500 times, and the opening probability of application B is 50%) to determine the presence information of the first application and the presence information of the second application, For example, the opening probabilities of application A, application B, application C, and application D are 38.9%, 50%, 4%, and 7% respectively, and the network device thus selects the application presentation information corresponding to the application with a high opening probability as the first application presentation information With the second application presentation information (for example, the application presentation information corresponding to application A and application B), the application presentation information is determined on the basis of combining the opening probability of candidate applications, which can increase the probability of subsequent users clicking on the application presentation information, thereby improving the pull activity. rate and advertising revenue. In some embodiments, according to the bidding information of each candidate application presentation information in the one or more candidate application presentation information and the corresponding candidate of the candidate application presentation information in the one or more candidate second applications The opening probability information of the second application, selecting the first application presentation information and the second application presentation information from the one or more candidate application presentation information, includes:

The comprehensive value information of each candidate application presentation information is determined according to the following formula:

MPV＝PR*OP

Wherein, MPV is the comprehensive value information, PR is the bidding information, and the OP is the opening probability information;

If the integrated value information of at least one of the candidate application presence information is greater than the predetermined first value threshold, determine the candidate application presence information as the first application presence information; if at least one of the candidate application presence information The comprehensive value information of the candidate application is determined as the second application presence information if the integrated value information is less than or equal to the predetermined second value threshold. In some embodiments, the bid of the first application presentation information is relatively high, but the corresponding validity period is short (for example, the application corresponding to the application presentation information needs to be launched in a short period of time), and the second application presentation information The bid for the information is lower, but the corresponding validity period is longer (for example, the application corresponding to the application presentation information is valid no matter when it is launched). The network device pre-selects a candidate application with a higher application opening probability among the one or more candidate second applications, and determines the first application presentation information and the second application presentation information according to the comprehensive value information of the candidate application presentation information corresponding to each candidate application. Two application presence information, when the opening probability of candidate applications is maintained at a high probability, if the integrated value information of a candidate application presence information is greater than the predetermined first value threshold, the network device determines that the bid corresponding to the candidate application presence information is relatively low High, and the candidate application presence information is determined to be the first application presence information. Similarly, if the comprehensive value information of a candidate application presence information is less than the predetermined second value threshold, the network device determines that the candidate application presence information corresponds to a lower bid , and the candidate application presentation information is determined as the second application presentation information. In the case of determining the presentation information in combination with the opening probability, the probability of subsequent users clicking on the application presentation information can be increased, thereby increasing the activation rate and advertising revenue. In some embodiments, the network device also determines the comprehensive value information of each candidate application presentation information according to the following formula:

MPV1=PR1+OP

Wherein, MPV1 is the comprehensive value information, PR1 is the normalized processing of the bidding information (for example, PR1 is in the middle of 0-1), and the OP is the opening probability information; if each candidate application presents The comprehensive value information of at least one of the information is greater than a predetermined first value threshold, and the candidate application presentation information is determined as the first application presentation information; if the comprehensive value information of at least one of the candidate application presentation information is less than or equal to the predetermined The second value threshold value of the candidate application presence information is determined as the second application presence information.

In step S204, the network device sends the first application presence information and the second application presence information to the user equipment as response information to the application information request. Provide a basis for subsequent display of presentation information in user equipment.

For example, a user holds a user device, and a first application is installed in the user device, and in response to the user's operation of opening the first application, the user device sends an application information request to the corresponding network device, wherein the application information request includes application list information and the ID of the first application. In response to the application information request, the network device determines one or more candidate second applications and advertisement information of one or more candidate applications from the application list information. In some embodiments, the network device Combining the probability of opening the application after the user quits the first application obtained through big data analysis, the advertisement information of one or more candidate second applications and one or more candidate applications is determined. The network device selects the first application presence information (corresponding to the first target application) and the second application presence information (corresponding to the second target application) according to the bidding information and the validity period of the candidate application presence information, for example, the first application presence information has a higher bid , the validity period is short, and the second application presents information with a higher bidding price and a higher validity period. The network device returns the first application presentation information (corresponding to the first target application) and the second application presentation information (corresponding to the second target application) to the user equipment.

5 shows a flow chart of a method for providing application presentation information according to an embodiment of the present application. In response to the user's opening operation on the first application, the user equipment sends an application information request to the corresponding network equipment, wherein the application The information request includes application list information (applist), and the user equipment judges whether the sending of the application list information has timed out, and if it is timed out, the newly added application is reported; if it is not timed out, the network device performs real-time bidding according to the application in the application list information, Combining with the click-through rate of the application in the user's historical behavior, the winning advertisement (the first application presentation information) and the bottom advertisement (the second application presentation information) are determined, wherein the winning advertisement and the bottom advertisement are inconsistent. In response to the user's exit operation on the current application, if the winning advertisement and the bottom advertisement meet the frequency control and whitelist policies, and the winning advertisement has not expired, the user equipment displays the winning advertisement; if the winning advertisement has expired, the user equipment displays the bottom advertisement. In response to the user's click operation on the winning advertisement or the bottom advertisement, the user equipment pulls up the application corresponding to the winning advertisement or the application corresponding to the bottom advertisement through the deeplink.

FIG. 6 shows a user equipment for providing application presentation information according to an embodiment of the present application. The user equipment includes a one-module 101 , a two-module 102 and a three-module 103 .

Specifically, a module 101 configured to send an application information request to a corresponding network device in response to a user's opening operation on the first application. For example, in response to the user's opening operation on the first application, the user equipment sends an application information request to the network device. In some embodiments, the application information request includes application identification information (for example, an application ID) of the first application. , application name or application package name of the application) and current application list information of the user equipment (for example, application information of all applications currently installed in the user equipment).

A two module 102, configured to receive the first application presence information and the second application presence information returned by the network device in response to the application information request, wherein the first application presence information and the second application presence information Corresponding to the first target application and the second target application respectively, the first target application and the second target application have been installed on the user equipment. For example, in response to the application information request, the network device determines one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, where each candidate application presentation information corresponds to the one of the one or more candidate second applications, and select the first application presence information and the second application presence information from the one or more candidate application presence information, in some embodiments, the The first application presentation information and the second application presentation information include advertisement information respectively corresponding to the first target application and the second target application, in response to a user's trigger operation on the first application presentation information (or the second application presentation information) (for example, Click ), the user equipment presents the first target application (or the second target application). In some embodiments, the application information request includes application list information; the one-two module 102 is configured to determine whether the transmission of the application list information has timed out, and if not, receive the first application presentation information returned by the network device and The second application presentation information, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, and the first target application and the second target application have been installed on the user equipment. The operation of requesting related application information including application list information is the same as or similar to that of the embodiment shown in FIG. 3 , so it will not be described in detail here, and it is included here by reference.

A module 103, configured to display the first application presentation information or the second application presentation information in response to the user's exit operation on the first application. In this case, the presentation information (for example, advertisement) information will not be displayed during the user's use of the application, which improves the user's experience of using the application. In some embodiments, a module 103 is configured to respond to the user's exit operation on the first application, if the presentation information of the first application and the presentation information of the second application meet a predetermined frequency threshold, displaying the first application presentation information or the second application presentation information. The operation related to the predetermined frequency threshold is the same as or similar to that of the embodiment shown in FIG. 3 , so it will not be repeated here, and is hereby incorporated by reference. In some embodiments, if the first application presence information and the second application presence information meet a predetermined frequency threshold, it includes: if the first application presence information and the second application presence information are in the The frequency information appearing in the first application is less than a predetermined frequency threshold, and it is determined that the first application presentation information and the second application presentation information satisfy a predetermined frequency threshold. Operations related to the first application presence information and the second application presence information satisfying a predetermined frequency threshold are the same as or similar to those in the embodiment shown in FIG. 3 , so details are not described here, and are incorporated herein by reference. In some embodiments, a third module 103 is configured to respond to the user's exit operation on the first application, if the user meets the whitelist condition, display the presentation information of the first application or the second application App presents information. The operation of the relevant whitelist conditions is the same as or similar to that of the embodiment shown in FIG. 3 , so it will not be repeated here, and it is included here by reference. In some embodiments, the whitelist conditions include at least any of the following:

2) The area where the user is located is a non-sensitive area;

2) The click frequency of the user on the presentation information in the first application is greater than a predetermined frequency threshold; the operation of the relevant whitelist conditions is the same as or similar to the embodiment shown in FIG. 3 , so it will not be described in detail here. method is included here.

In some embodiments, a module 103 is configured to respond to the user's exit operation on the first application, if the validity period of the first target application is greater than the current period, display the presentation information of the second application ; Otherwise, display the first application presentation information. The operations related to the user's exit operation on the first application are the same as or similar to those in the embodiment shown in FIG. 3 , so they will not be described in detail here, and are incorporated herein by reference.

In some embodiments, the user equipment further includes a four module 104 (not shown), a four module 104, for responding to the user presenting information to the first application or the second application presenting information The trigger operation of presenting the application interface of the first target application or the second target application. The specific implementation of the above-mentioned one-fourth module 104 is the same as or similar to the embodiment of S104, so it will not be repeated here, and it is included here by reference.

Here, the examples of the specific implementations of the above-mentioned one-one module 101, one-two module 102, and one-three module 103 are the same or similar to the embodiments of steps S101, S102, and S103 in FIG. 3, so they will not be repeated here. Included herein by reference.

FIG. 7 shows a network device for providing application presentation information according to an embodiment of the present application. The network device includes a two-one module 201 , a two-two module 202 , a two-three module 203 and a two-four module 204 .

Specifically, the two-one module 201 is configured to receive an application information request sent by the user equipment in response to the user's opening operation on the first application, where the application information request includes identification information of the first application. For example, in response to the user's opening operation on the first application, the user equipment sends an application information request to the network device. In some embodiments, the application information request includes application identification information (for example, an application ID) of the first application. , the app name, or the app package name of the app).

The two-two module 202 is configured to, in response to the application information request, determine one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, wherein each candidate application presentation information corresponds to A candidate second application in the one or more candidate second applications. For example, the network device determines the subsequent application opening log information according to the application identification information of the first application. An application corresponds to one or more candidate second applications, and the corresponding one or more candidate application presence information is determined according to the mapping relationship list between applications and application presence information. In some embodiments, the application information request further includes application list information in the user equipment; the two-two module 202 is configured to, in response to the application information request, determine the Application opening log information after the user exits the first application; determine one or more candidate second applications and one or more candidate applications corresponding to the first application according to the application opening log information and the application list information Presentation information, wherein each candidate application presentation information corresponds to one candidate second application in the one or more candidate second applications, and the one or more candidate second applications are included in the application opening log information and In the application list information. The operation related to the application information request further including the application list information in the user equipment is the same as or similar to the embodiment shown in FIG. 4 , so it will not be described in detail here, and it is included here by reference.

The second and third module 203 is configured to select the first application presentation information and the second application presentation information from the one or more candidate application presentation information. For example, the network device determines the first application presence information and the second application presence information according to the bid information of the one or more candidate application presence information and the validity periods of the corresponding candidate applications. In some embodiments, the two-three module 203 is configured to select the first one from the one or more candidate application presentation information according to the bidding information of each candidate application presentation information in the one or more candidate application presentation information. The application presence information and the second application presence information. The operation of the relevant bidding information is the same or similar to that of the embodiment shown in FIG. 4 , so it will not be repeated here, and it is included here by reference. In some embodiments, the two-three module 203 is configured to if the bidding information of at least one candidate application presentation information in each candidate application presentation information is greater than a predetermined price threshold, and the candidate application corresponding to the at least one candidate application presentation information The validity period of the at least one candidate application presence information is less than the predetermined duration threshold, and the at least one candidate application presence information is determined as the first application presence information; if the bidding information of at least one candidate application presence information in each candidate application presence information is less than or equal to the predetermined The price threshold, and the validity period of the candidate application corresponding to the at least one candidate application presentation information is greater than or equal to a predetermined duration threshold, and the at least one candidate application presentation information is determined as the second application presentation information. The bidding information also includes the validity period information of each candidate application corresponding to the presentation information of each candidate application. The operation is the same as or similar to the embodiment shown in FIG. this. In some embodiments, the two-three module 203 is configured to, according to the bidding information of each candidate application presentation information in the one or more candidate application presentation information and the candidate application presentation information, select the second The opening probability information of the corresponding candidate second application in the application, and selecting the first application presentation information and the second application presentation information from the one or more candidate application presentation information. The operation related to the opening probability information is the same as or similar to the embodiment shown in FIG. 4 , so it will not be described in detail here, and it is incorporated herein by reference. In some embodiments, according to the bidding information of each candidate application presentation information in the one or more candidate application presentation information and the corresponding candidate of the candidate application presentation information in the one or more candidate second applications The opening probability information of the second application, selecting the first application presentation information and the second application presentation information from the one or more candidate application presentation information, includes:

The comprehensive value information of each candidate application presentation information is determined according to the following formula:

MPV＝PR*OP

Wherein, MPV is the comprehensive value information, PR is the bidding information, and the OP is the opening probability information;

If the integrated value information of at least one of the candidate application presence information is greater than the predetermined first value threshold, determine the candidate application presence information as the first application presence information; if at least one of the candidate application presence information The comprehensive value information of the candidate application is determined as the second application presence information if the integrated value information is less than or equal to the predetermined second value threshold. The operation related to selecting the first application presence information and the second application presence information from the one or more candidate application presence information is the same as or similar to the embodiment shown in FIG. this.

The second and fourth module 204 is configured to send the first application presentation information and the second application presentation information to the user equipment as response information to the application information request. Provide a basis for subsequent display of presentation information in user equipment.

Here, the examples of the specific implementations of the above-mentioned two-one module 201, two-two module 202, two-three module 203, and two-four module 204 are the same or similar to the embodiments related to steps S201, S202, S203, and S204 in FIG. 4 , Therefore, it will not be described in detail here, and it is included here by reference.

Fig. 8 shows a system device for providing application presentation information according to an embodiment of the present application, where the system includes:

In response to the user's opening operation on the first application, the user equipment sends an application information request to the corresponding network equipment;

The network device receives the application information request, wherein the application information request includes identification information of the first application, and in response to the application information request, determines one or more candidate candidates corresponding to the first application The second application and one or more candidate application presentation information, wherein each candidate application presentation information corresponds to one candidate second application among the one or more candidate second applications;

The network device selects first application presence information and second application presence information from the one or more candidate application presence information, and uses the first application presence information and the second application presence information as the application sending response information to the information request to the user equipment;

The user equipment receives the first application presence information and the second application presence information, wherein the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the The first target application and the second target application have been installed on the user equipment, and the first application presentation information or the second application presentation information is displayed in response to the user's exit operation on the first application.

The present application also provides a computer-readable storage medium, the computer-readable storage medium stores computer codes, and when the computer codes are executed, the method described in any one of the preceding items is executed.

The present application also provides a computer program product, when the computer program product is executed by a computer device, the method described in any one of the preceding items is executed.

The present application also provides a kind of computer equipment, and described computer equipment comprises:

one or more processors;

memory for storing one or more computer programs;

When the one or more computer programs are executed by the one or more processors, the one or more processors are made to implement the method as described in any one of the preceding items.

FIG. 9 illustrates an exemplary system that may be used to implement various embodiments described in this application;

As shown in FIG. 9 , in some embodiments, the system 300 can be used as any device in the above embodiments. In some embodiments, system 300 may include one or more computer-readable media (e.g., system memory or NVM/storage device 320 ) having instructions and be coupled to and configured to execute The instructions are one or more processors (eg, processor(s) 305 ) that implement a module to perform the actions described in this application.

For one embodiment, system control module 310 may include any suitable interface controller to provide at least one of processor(s) 305 and/or any suitable device or component in communication with system control module 310 Any suitable interface.

The system control module 310 may include a memory controller module 330 to provide an interface to the system memory 315 . The memory controller module 330 may be a hardware module, a software module and/or a firmware module.

System memory 315 may be used, for example, to load and store data and/or instructions for system 300 . For one embodiment, system memory 315 may include any suitable volatile memory, such as suitable DRAM. In some embodiments, system memory 315 may include Double Data Rate Type Quad Synchronous Dynamic Random Access Memory (DDR4 SDRAM).

For one embodiment, system control module 310 may include one or more input/output (I/O) controllers to provide interfaces to NVM/storage devices 320 and communication interface(s) 325 .

For example, NVM/storage 320 may be used to store data and/or instructions. NVM/storage 320 may include any suitable non-volatile memory (e.g., flash memory) and/or may include any suitable non-volatile storage device(s) (e.g., one or more hard drives ( HDD), one or more compact disc (CD) drives, and/or one or more digital versatile disc (DVD) drives).

NVM/storage device 320 may include a storage resource that is physically part of the device on which system 300 is installed, or it may be accessible by the device without necessarily being part of the device. For example, NVM/storage 320 may be accessed over a network via communication interface(s) 325 .

Communication interface(s) 325 may provide an interface for system 300 to communicate over one or more networks and/or with any other suitable device. System 300 may communicate wirelessly with one or more components of a wireless network according to any of one or more wireless network standards and/or protocols.

For one embodiment, at least one of processor(s) 305 may be packaged with logic of one or more controllers of system control module 310 (eg, memory controller module 330 ). For one embodiment, at least one of the processor(s) 305 may be packaged with the logic of one or more controllers of the system control module 310 to form a system-in-package (SiP). For one embodiment, at least one of the processor(s) 305 may be integrated on the same die as the logic of the one or more controllers of the system control module 310 . For one embodiment, at least one of the processor(s) 305 may be integrated on the same die with the logic of the one or more controllers of the system control module 310 to form a system on chip (SoC).

In various embodiments, system 300 may be, but is not limited to, a server, workstation, desktop computing device, or mobile computing device (eg, laptop computing device, handheld computing device, tablet computer, netbook, etc.). In various embodiments, system 300 may have more or fewer components and/or a different architecture. For example, in some embodiments, system 300 includes one or more cameras, a keyboard, a liquid crystal display (LCD) screen (including a touchscreen display), non-volatile memory ports, multiple antennas, graphics chips, application-specific integrated circuits ( ASIC) and speakers.

It should be noted that the present application can be implemented in software and/or a combination of software and hardware, for example, it can be implemented by using an application specific integrated circuit (ASIC), a general-purpose computer or any other similar hardware devices. In one embodiment, the software program of the present application can be executed by a processor to realize the steps or functions described above. Likewise, the software program (including associated data structures) of the present application can be stored in a computer-readable recording medium such as RAM memory, magnetic or optical drive or floppy disk and the like. In addition, some steps or functions of the present application may be implemented by hardware, for example, as a circuit that cooperates with a processor to execute each step or function.

In addition, a part of the present application can be applied as a computer program product, such as a computer program instruction. When it is executed by a computer, the method and/or technical solution according to the present application can be invoked or provided through the operation of the computer. Those skilled in the art should understand that computer program instructions exist in computer-readable media in forms including but not limited to source files, executable files, installation package files, etc. Limited to: the computer directly executes the instruction, or the computer compiles the instruction and then executes the corresponding compiled program, or the computer reads and executes the instruction, or the computer reads and installs the instruction and then executes the corresponding post-installation program program. Here, a computer readable medium may be any available computer readable storage medium or communication medium that can be accessed by a computer.

Communication media includes the media whereby communication signals embodying, for example, computer readable instructions, data structures, program modules or other data are transmitted from one system to another. Communication media can include guided transmission media such as cables and wires (e.g., fiber optics, coaxial, etc.) and wireless (unguided transmission) media capable of propagating waves of energy, such as acoustic, electromagnetic, RF, microwave, and infrared . Computer readable instructions, data structures, program modules or other data may be embodied, for example, as a modulated data signal in a wireless medium such as a carrier wave or similar mechanism such as embodied as part of spread spectrum technology. The term "modulated data signal" means a signal that has one or more of its characteristics changed or set in such a manner as to encode information in the signal. Modulation can be analog, digital or mixed modulation techniques.

By way of example, and not limitation, computer-readable storage media may include volatile and nonvolatile, volatile, volatile, or Removable and non-removable media. For example, computer-readable storage media include, but are not limited to, volatile memories such as random access memories (RAM, DRAM, SRAM); and nonvolatile memories such as flash memory, various read-only memories (ROM, PROM, EPROM) , EEPROM), magnetic and ferromagnetic/ferroelectric memory (MRAM, FeRAM); and magnetic and optical storage devices (hard disks, tapes, CDs, DVDs); or other media known now or developed in the future capable of storing data for computer systems Computer readable information/data used.

Here, an embodiment according to the present application includes an apparatus comprising a memory for storing computer program instructions and a processor for executing the program instructions, wherein when the computer program instructions are executed by the processor, triggering The operation of the device is based on the foregoing methods and/or technical solutions according to multiple embodiments of the present application.

It will be apparent to those skilled in the art that the present application is not limited to the details of the exemplary embodiments described above, but that the present application can be implemented in other specific forms without departing from the spirit or essential characteristics of the present application. Therefore, the embodiments should be regarded as exemplary and not restrictive in all points of view, and the scope of the application is defined by the appended claims rather than the foregoing description, and it is intended that the scope of the present application be defined by the appended claims rather than by the foregoing description. All changes within the meaning and range of equivalents of the elements are embraced in this application. Any reference sign in a claim should not be construed as limiting the claim concerned. In addition, it is obvious that the word "comprising" does not exclude other elements or steps, and the singular does not exclude the plural. A plurality of units or means stated in the device claims may also be realized by one unit or device through software or hardware. The words first, second, etc. are used to denote names and do not imply any particular order.

Claims (16)

1. A method for providing application presence information at a user equipment end, wherein the method comprises the following steps:

responding to the opening operation of a user on the first application, and sending an application information request to corresponding network equipment;

receiving first application presentation information and second application presentation information returned by the network device in response to the application information request, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, the first target application and the second target application are installed on user equipment, a price corresponding to the first application presentation information is greater than a preset price threshold, an effective period duration corresponding to the first target application is smaller than a preset duration threshold, a price corresponding to the second application presentation information is smaller than a preset price threshold, and an effective period duration corresponding to the second target application is greater than a preset duration threshold;

responding to the quitting operation of the user on the first application, and displaying the first application presentation information or the second application presentation information;

wherein the displaying the first application presentation information or the second application presentation information in response to the user's logout operation of the first application includes:

responding to the quitting operation of the user on the first application, and if the validity period of the first target application is larger than the current period, displaying the second application presentation information; otherwise, displaying the first application presentation information.

2. The method of claim 1, wherein the presenting the first application presence information or the second application presence information in response to the user's exit operation of the first application comprises:

responding to the quitting operation of the user on the first application, and if the first application presentation information and the second application presentation information meet a preset frequency threshold value, displaying the first application presentation information or the second application presentation information.

3. The method of claim 2, wherein the determining if the first application presence information and the second application presence information satisfy a predetermined frequency threshold comprises:

and if the frequency information of the first application presentation information and the second application presentation information appearing in the first application is less than a preset frequency threshold, determining that the first application presentation information and the second application presentation information meet the preset frequency threshold.

4. The method of claim 2, wherein the presenting the first application presence information or the second application presence information in response to the user's exit operation of the first application comprises:

responding to the quitting operation of the user on the first application, and if the user meets a white list condition, displaying the first application presentation information or the second application presentation information.

5. The method of claim 4, wherein the white list condition comprises at least any one of:

the area where the user is located is a non-sensitive area;

the frequency of clicks by the user on the presentation information in the first application is greater than a predetermined frequency threshold.

6. The method of claim 1, wherein the application information request includes application list information;

the receiving first application presence information and second application presence information returned by the network device in response to the application information request, where the first application presence information and the second application presence information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in a user device, includes:

and judging whether the application list information is sent overtime or not, and if not, receiving first application presentation information and second application presentation information returned by the network equipment, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, and the first target application and the second target application are installed in user equipment.

7. The method of claim 1, wherein the method further comprises:

and presenting an application interface of the first target application or the second target application in response to the triggering operation of the user on the first application presentation information or the second application presentation information.

8. A method for providing application presence information at a network device side, wherein the method comprises the following steps:

receiving an application information request sent by user equipment in response to the opening operation of a user on a first application, wherein the application information request comprises identification information of the first application;

in response to the application information request, determining one or more candidate second applications and one or more candidate application presentation information corresponding to the first application, wherein each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications;

selecting first application presentation information and second application presentation information from the one or more candidate application presentation information, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, a price corresponding to the first application presentation information is greater than a preset price threshold, a validity period duration corresponding to the first target application is smaller than a preset duration threshold, a price corresponding to the second application presentation information is smaller than a preset price threshold, and the validity period duration corresponding to the second target application is greater than a preset duration threshold;

sending the first application presentation information and the second application presentation information to the user equipment as response information of the application information request so that the user equipment responds to the quitting operation of the user on the first application, and if the validity period of the first target application is longer than the current period, displaying the second application presentation information; otherwise, displaying the first application presentation information.

9. The method of claim 8, wherein the application information request further includes application list information in the user equipment;

the determining, in response to the application information request, one or more candidate second applications and one or more candidate application presence information corresponding to the first application, wherein each candidate application presence information corresponds to one candidate second application of the one or more candidate second applications, comprises:

determining application opening log information after the user exits the first application based on the identification information of the first application in response to the application information request;

and determining one or more candidate second applications and one or more candidate application presentation information corresponding to the first application according to the application opening log information and the application list information, wherein each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications, and the one or more candidate second applications are included in the application opening log information and the application list information.

10. The method of claim 8, wherein the selecting first application presence information and second application presence information from the one or more candidate application presence information comprises:

selecting first application presentation information and second application presentation information from the one or more candidate application presentation information according to the bid information for each of the one or more candidate application presentation information.

11. The method of claim 10, wherein,

the selecting first application presentation information and second application presentation information from the one or more candidate application presentation information comprises:

if the bidding information of at least one candidate application presentation information in each candidate application presentation information is larger than a preset price threshold and the validity period of the candidate application corresponding to the at least one candidate application presentation information is smaller than a preset period threshold, determining the at least one candidate application presentation information as first application presentation information;

and if the bidding information of at least one candidate application presentation information in each candidate application presentation information is less than or equal to a preset price threshold and the validity period of the candidate application corresponding to the at least one candidate application presentation information is greater than or equal to a preset period threshold, determining the at least one candidate application presentation information as second application presentation information.

12. The method of claim 10, wherein the selecting first application presence information and second application presence information from the one or more candidate application presence information comprises:

and selecting the first application presentation information and the second application presentation information from the one or more candidate application presentation information according to the bidding information of each candidate application presentation information in the one or more candidate application presentation information and the opening probability information of the candidate second application corresponding to the candidate application presentation information in the one or more candidate second applications.

13. The method of claim 12, wherein the selecting first application presentation information and second application presentation information from the one or more candidate application presentation information based on the bid information for each of the one or more candidate application presentation information and the open probability information for the corresponding candidate second application in the one or more candidate second applications comprises:

determining composite value information of each candidate application presentation information according to the following formula:

MPV=PR*OP

wherein,MPVin order to be the integrated value information,PRfor the bidding information, theOPThe opening probability information is obtained;

if the comprehensive value information of at least one of the candidate application presentation information is larger than a preset first value threshold, determining the candidate application presentation information as first application presentation information; and if the comprehensive value information of at least one of the candidate application presentation information is less than or equal to a preset second value threshold, determining the candidate application presentation information as second application presentation information.

14. A method of providing application presence information, wherein the method comprises:

responding to the opening operation of a user on a first application, and sending an application information request to corresponding network equipment by user equipment;

the network device receives the application information request, wherein the application information request comprises identification information of the first application, and determines one or more candidate second applications and one or more candidate application presentation information corresponding to the first application in response to the application information request, wherein each candidate application presentation information corresponds to one candidate second application of the one or more candidate second applications;

the network equipment selects first application presentation information and second application presentation information from the one or more candidate application presentation information, and sends the first application presentation information and the second application presentation information to the user equipment as response information of the application information request, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, the price corresponding to the first application presentation information is greater than a preset price threshold, the effective period duration corresponding to the first target application is smaller than a preset duration threshold, the price corresponding to the second application presentation information is smaller than a preset price threshold, and the effective period duration corresponding to the second target application is greater than a preset duration threshold;

the user equipment receives the first application presentation information and second application presentation information, wherein the first application presentation information and the second application presentation information respectively correspond to a first target application and a second target application, the first target application and the second target application are installed on the user equipment, and the first application presentation information or the second application presentation information is displayed in response to the quitting operation of the user on the first application;

wherein the displaying the first application presentation information or the second application presentation information in response to the user's logout operation of the first application includes:

responding to the quitting operation of the user on the first application, and if the validity period of the first target application is larger than the current period, displaying the second application presentation information; otherwise, displaying the first application presentation information.

15. An apparatus for providing application presence information, the apparatus comprising:

a processor; and

a memory arranged to store computer executable instructions that, when executed, cause the processor to perform the method of any of claims 1 to 13.

16. A computer-readable medium storing instructions that, when executed by a computer, cause the computer to perform operations of any of the methods of claims 1-13.

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