CN111273950B - Application awakening method and device, electronic equipment and computer readable storage medium - Google Patents

Abstract

The application discloses an application awakening method and device, electronic equipment and a computer readable storage medium, and relates to the technical field of data processing. The specific implementation scheme is as follows: acquiring target operation input by a user on a browser page, and acquiring related information of the browser page; determining a target application to be invoked according to the target operation; determining a call-up strategy of the target application according to the related information of the browser page; and utilizing the evoking strategy to evoke the target application. According to the scheme disclosed by the application, the application can be called by using different calling strategies, so that the application calling modes are enriched, the conversion rate of the calling application is improved, and the user experience is improved.

Description

Application invoking method, device, electronic device, and computer-readable storage medium

technical field

The present application relates to the technical field of data processing, and in particular to an application invoking method, device, electronic equipment, and computer-readable storage medium.

Background technique

At present, the browser pages of Internet products, such as the fifth-generation hypertext markup language (H5) pages, often guide users to evoke the application APP of the product during the interaction process, or guide users to download and install the app when it is not aroused, so as to increase product quality. The number of daily active users (Daily ActiveUser, DAU) and APP new users. A common guidance method is: forcing users to transfer to the App by restricting the product experience on each H5 page. Therefore, the existing application has a single method of invoking, which cannot meet various needs of users, and also affects user experience.

Contents of the invention

Embodiments of the present application provide a method and device for invoking an application, an electronic device, and a computer-readable storage medium, so as to solve the problem of a single method for invoking an application in the prior art.

In order to solve the above-mentioned technical problems, the application is implemented as follows:

In the first aspect, the embodiment of the present application provides a method for invoking an application, including:

Obtain the target operation input by the user on the browser page, and obtain relevant information of the browser page;

Determine a target application to be invoked according to the target operation;

According to the relevant information of the browser page, determine the arousal strategy of the target application;

The target application is awakened by using the awakening strategy.

In this way, the application can be awakened by using different invocation strategies, thereby enriching the application invocation methods, improving the conversion rate of invoking the application, and enhancing the user experience.

Optionally, the relevant information of the browser page includes at least one of the following:

The registration information of the user in the browser page;

Service characteristic information of the browser page;

Information about the origin of said browser page;

The display form of the operation object of the target operation on the browser page;

The manner in which the user performs an input operation on the browser page.

In this way, with the help of relevant information of various browser pages, various arousal policy configurations can be implemented, thereby satisfying various needs of users.

Optionally, when the relevant information of the browser page includes service feature information of the browser page, determining the activation strategy of the target application according to the relevant information of the browser page includes:

If the service feature information of the browser page indicates that the browser page is a content-bearing page, determine that the activation policy of the target application is a mandatory activation policy;

or,

If the service feature information of the browser page indicates that the browser page is not a content-bearing page, determine that the activation policy of the target application is an attempt activation policy.

In this way, it can ensure that the contribution traffic is sent to the most important content-carrying page, so as to better guide users to activate the application and improve the DAU of the application while ensuring the user experience.

Optionally, the arousal strategy is any of the following:

try to evoke strategies;

Forced arousal strategy.

In this way, the strategy of trying to arouse can be adopted for functions that are weakly attractive to users, and the strategy of forced arousal can be adopted for functions that are strongly attractive to users, so as to improve the conversion rate of the overall arousal application.

Optionally, when the evoking strategy is an attempting evoking strategy, evoking the target application by using the evoking strategy includes:

Using the attempt to evoke strategy, attempt to evoke the target application;

If the attempt to invoke the target application fails, the method further includes:

Based on the browser page, respond to the operation performed by the user.

In this way, a better page interaction experience can be guaranteed for the user.

Optionally, when the mobilization strategy is a mandatory mobilization strategy, the mobilization of the target application by using the mobilization strategy includes:

Utilizing the forced invocation policy to forcibly awaken the target application;

If the forcibly evoking the target application fails, the method further includes:

downloading and installing the target application, and responding to the operation performed by the user based on the downloaded and installed target application.

In this way, by means of the process of downloading and installing the application, the conversion rate of the newly added application can be improved.

In the second aspect, the embodiment of the present application also provides an application invoking device, including:

An acquisition module, configured to acquire the target operation input by the user on the browser page, and acquire relevant information of the browser page;

The first determination module is configured to determine the target application to be invoked according to the target operation;

The second determination module is configured to determine the arousal strategy of the target application according to the relevant information of the browser page;

The invoking module is used for invoking the target application by using the invoking strategy.

Optionally, the relevant information of the browser page includes at least one of the following:

The registration information of the user in the browser page;

Service characteristic information of the browser page;

Information about the origin of said browser page;

The display form of the operation object of the target operation on the browser page;

The manner in which the user performs an input operation on the browser page.

Optionally, when the relevant information of the browser page includes service feature information of the browser page, the second determining module is specifically configured to:

When the service feature information of the browser page indicates that the browser page is a content-bearing page, determine that the activation policy of the target application is a mandatory activation policy;

or,

When the service feature information of the browser page indicates that the browser page is not a content-bearing page, determine that the activation policy of the target application is an attempt activation policy.

Optionally, the arousal strategy is any of the following:

try to evoke strategies;

Forced arousal strategy.

Optionally, when the arousal strategy is an attempt to arouse the strategy, the arousal module is specifically used for:

Using the attempt to evoke strategy, attempt to evoke the target application;

The device also includes:

The first processing module is configured to respond to an operation performed by the user based on the browser page when the attempt to invoke the target application fails.

Optionally, when the arousal strategy is a mandatory arousal strategy, the arousal module is specifically used for:

Utilizing the forced invocation policy to forcibly awaken the target application;

The device also includes:

The second processing module is configured to download and install the target application when the forced activation of the target application fails, and respond to an operation performed by the user based on the downloaded and installed target application.

In a third aspect, the embodiment of the present application also provides an electronic device, including:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein,

The memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor, so that the at least one processor can execute the application invocation method as described above.

In a fourth aspect, the embodiment of the present application further provides a non-transitory computer-readable storage medium storing computer instructions, wherein the computer instructions are used to cause the computer to execute the application invocation method as described above.

An embodiment of the above-mentioned application has the following advantages or beneficial effects: it is possible to use different invocation strategies to arouse applications, thereby enriching application arousal methods, increasing the conversion rate of invoking applications, and improving user experience. Because the target operation input by the user on the browser page is obtained and the relevant information of the browser page is obtained, the target application to be invoked is determined according to the target operation, and the target application to be invoked is determined according to the relevant information of the browser page. The arousal strategy of the target application, and the technical means to arouse the target application by using the arousal strategy, so it overcomes the existing technical problem of a single application arousal method, and then achieves a technology that enriches the application arousal method and improves user experience Effect.

Other effects of the above optional manner will be described below in conjunction with specific embodiments.

Description of drawings

The accompanying drawings are used to better understand the solution, and do not constitute a limitation to the application. in:

FIG. 1 is a flowchart of an application invocation method according to an embodiment of the present application;

Fig. 2 is a schematic diagram of the application invoking system in the embodiment of the present application;

FIG. 3 is a block diagram of an application invocation device for implementing an application invocation method in an embodiment of the present application;

Fig. 4 is a block diagram of an electronic device used to implement the method for invoking an application according to the embodiment of the present application.

Detailed ways

Exemplary embodiments of the present application are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present application to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

Please refer to FIG. 1. The embodiment of the present application provides an application invocation method, which is applied to an electronic device. As shown in FIG. 1, the method includes the following steps:

Step 101: Obtain a target operation input by a user on a browser page, and acquire relevant information of the browser page.

In this embodiment, the browser page may be an H5 page. For example, the browser page can be an H5 page such as topics, special topics, operation activities or content sharing of applications such as e-commerce, film and television, or tools. This does not place any restrictions on the Internet products to which the browser pages belong.

For the target action entered by the user, optionally an input action performed on a specific object on the browser page. The specific object can be pre-configured based on actual requirements, such as a player component, a drop-down button for promoting content, and the like. However, comment buttons, like buttons, and link buttons are generally not configured as specific objects, and operations on them are not targeted operations. The input operation is, for example, a click operation, a press operation not less than a preset time, a slide operation, or a non-contact hover operation, etc., which is not limited in this embodiment.

Step 102: Determine the target application to be invoked according to the target operation.

Understandably, the target application to be invoked is specifically an application program (APP) of an Internet product to which the corresponding browser page belongs.

Step 103: Determine the activation strategy of the target application according to the relevant information of the browser page.

In this embodiment, in order to realize various arousal requirements, the arousal policy of the application can be configured dynamically and interactively. Specifically, when configuring the arousal policy, it can be configured according to relevant information of the browser page, such as service feature information and/or user information, that is, the corresponding relationship between the arousal policy and the relevant information of the browser page is pre-configured. In this way, when activating the application, the corresponding activating strategy can be determined according to the acquired relevant information of the corresponding browser page.

Optionally, the relevant information of the browser page includes but is not limited to at least one of the following:

1) The user's registration information in the browser page. Wherein, the registration information may include but not limited to: gender, age, education level, place of residence, belief, and/or occupation, etc.

In this way, user information can be combined to configure the application activation strategy, so as to meet the different needs of various users, and realize various interactive experiences according to different users.

2) Service characteristic information of the browser page. Wherein, the service characteristic information may include but not limited to a functional home page, an operational page, an author page, or a content bearing page and the like.

3) The source information of the browser page. Wherein, the source information indicates the upper-level page corresponding to the browser page, and/or the upper-level page and the like.

4) The display form of the target operation object (that is, the operation object of the target operation input by the user) on the browser page. For example, taking the player component as an example, the corresponding display forms include but are not limited to half-screen display, 1/3 screen display, or full-screen display, etc.; or, taking the drop-down button for promoting content as an example, the corresponding display forms include but are not limited to It is limited to display in the center of the screen, display in the lower left corner of the screen, or display in the lower right corner of the screen, etc.

5) The way the user performs input operations on the browser page. For example, the manner may include a touch type, or a non-contact suspension type, and the like.

In this way, with the help of relevant information of various browser pages, various arousal policy configurations can be implemented, thereby satisfying various needs of users.

Understandably, in this embodiment, only the dynamic configuration of the application activation policy based on the relevant information of the browser page is limited, but how to configure the application activation policy can be selected based on actual requirements, and no limitation is set here.

In one implementation, for a page under the operation activity scenario of a certain product, the player component on the page is displayed as a half-screen under the condition of satisfying male users in Beijing, Shanghai, Guangzhou and Shenzhen, and the corresponding arousal strategy is an attempt to arouse the strategy; here If Beijing male user 3 clicks on the player component, it will try to arouse the APP of the product, and automatically play based on the page if it is not aroused.

Step 104: Evoking the target application by using the invoking policy.

In addition, this embodiment can also provide a statistical attribution function, that is, in the process of actually invoking the application, count the pages corresponding to the invocation of the application, so as to clarify the page source of the invocation of the application, thereby providing support for dynamic configuration of invocation strategies.

In the method for invoking an application in the embodiment of the present application, by obtaining the target operation input by the user on the browser page and obtaining the relevant information of the browser page, according to the target operation, the target application to be invoked is determined, and according to the browsing The relevant information of the browser page, determine the evocation strategy of the target application, and use the arousal strategy to arouse the target application, which can realize the use of different arousal strategies to arouse the application, thereby enriching the application arousal method and improving the transformation of the aroused application rate and improve user experience.

In this embodiment of the application, the above-mentioned arousal strategy can be any of the following:

try to evoke strategies;

Forced arousal strategy.

Wherein, the above strategy of trying to wake up can be understood as a strategy of trying to wake up the application. For example, under the strategy of trying to arouse, the user can be prompted to jump to the corresponding APP. If the user accepts, the user can directly jump to the corresponding APP, and if the user refuses, the user will not jump to the corresponding APP. The above-mentioned forced activation strategy can be understood as a strategy for forcing the activation of the application, that is, if the corresponding APP is installed, the corresponding APP will be redirected (without the user’s consent), and if the corresponding APP is not installed, the corresponding APP will be directly downloaded and installed. In this way, the strategy of trying to arouse can be adopted for functions that are weakly attractive to users, and the strategy of forced arousal can be adopted for functions that are strongly attractive to users, so as to improve the conversion rate of the overall arousal application.

In one embodiment, when the relevant information of the browser page includes the service feature information of the browser page, the above step 103 may include: if the service feature information of the browser page indicates that the browser page is For a content-bearing page, determine that the target application’s activation strategy is a mandatory activation strategy; or, if the service characteristic information of the browser page indicates that the browser page is not a content-bearing page, determine that the target application’s activation strategy is an attempted activation strategy.

In this way, it can ensure that the contribution traffic is sent to the most important content-carrying page, so as to better guide users to activate the application and improve the DAU of the application while ensuring the user experience.

Further, when the invocation strategy determined in the above step 103 is an attempted invocation strategy, the above step 104 may include: using the attempted invocation strategy to attempt to incite the target application. After that, if the attempt to arouse the target application fails, based on the browser page, respond to the operation performed by the user. In this way, a better page interaction experience can be guaranteed for the user.

For example, for Internet product 1, during the display process of its browser page, if user 1 clicks on the player component on the browser page, and the application activation strategy determined at this time is the strategy of trying to invoke, then try to invoke the Internet product 1’s APP, if the attempt is successful, it will respond to the user’s click operation and play the corresponding content based on the Internet product 1’s APP; and if the attempt fails, it will respond to the user’s click operation based on the Internet product 1’s browser page and play the corresponding content.

Further, when the invocation strategy determined in the above step 103 is a forced invocation strategy, the above step 104 may include: using the invocation strategy to forcibly awaken the target application. Afterwards, if the forced activation of the target application fails (the target application should not be installed at this time), the target application is downloaded and installed, and based on the downloaded and installed target application, responding to the operation performed by the user. In this way, by means of the process of downloading and installing the application, the conversion rate of the newly added application can be improved.

For example, for Internet product 2, during the display process of its browser page, if user 2 clicks on the player component on the browser page, and the application activation strategy determined at this time is a mandatory activation strategy, the Internet product is forcibly activated. 2 APP, if the forced activation is successful, based on the APP of the Internet product 2, it will respond to the user’s click operation and play the corresponding content; if the forced activation fails (the APP of the Internet product 2 should not be installed at this time), download and install The APP of the Internet product 2, based on the APP of the Internet product 2, responds to the user's click operation and plays the corresponding content.

The application invoking system in the embodiment of the present application will be described below with reference to FIG. 2 .

In the embodiment of the present application, as shown in FIG. 2 , the application invoking system may at least include a service module, a policy module, and a configuration module. For the service module, at least the following services can be provided: default configuration service, attempt to wake up service, force wake up service, download new service and statistical attribution service. For the configuration module, it can be based on the source information of the corresponding browser page (for example, in Figure 2, the source of the content carrying page can be selected as page A, page B, page C or author page, and the source of the author page can be selected as page A or page B), user information, operation object, display form, etc. (for details, please refer to the relevant information on the above-mentioned browser page), configure the arousal strategy (that is, arousal behavior, such as attempted arousal or forced arousal). For the policy module, the above-mentioned application invocation method can be implemented. For example, for the target input on page A, page B, page C, and the author page, you can try to evoke the corresponding APP; and for the target input on the content-bearing page, you can forcibly evoke the corresponding APP, and if it does not evoke, based on the installation package Configuration file (Pkg) download and add corresponding APP.

Please refer to FIG. 3. The embodiment of the present application also provides an application invocation device, which is applied to electronic equipment. As shown in FIG. 3, the application invocation device 30 includes:

An acquisition module 31, configured to acquire the target operation input by the user on the browser page, and acquire relevant information of the browser page;

The first determination module 32 is configured to determine the target application to be invoked according to the target operation;

The second determination module 33 is configured to determine the arousal strategy of the target application according to the relevant information of the browser page;

The rousing module 34 is configured to use the rousing policy to rouse the target application.

Optionally, the relevant information of the browser page includes at least one of the following:

The registration information of the user in the browser page;

Service characteristic information of the browser page;

Information about the origin of said browser page;

The display form of the operation object of the target operation on the browser page;

The manner in which the user performs an input operation on the browser page.

Optionally, when the relevant information of the browser page includes service feature information of the browser page, the second determining module 33 is specifically configured to:

When the service feature information of the browser page indicates that the browser page is a content-bearing page, determine that the activation policy of the target application is a mandatory activation policy;

or,

When the service feature information of the browser page indicates that the browser page is not a content-bearing page, determine that the activation policy of the target application is an attempt activation policy.

Optionally, the arousal strategy is any of the following:

try to evoke strategies;

Forced arousal strategy.

Optionally, when the arousal strategy is an attempt to arouse the strategy, the arousal module is specifically used for:

Using the attempt to evoke strategy, attempt to evoke the target application;

The device also includes:

The first processing module is configured to respond to an operation performed by the user based on the browser page when the attempt to invoke the target application fails.

Optionally, when the arousal strategy is a mandatory arousal strategy, the arousal module is specifically used for:

Utilizing the forced invocation policy to forcibly awaken the target application;

The device also includes:

The second processing module is configured to download and install the target application when the forced activation of the target application fails, and respond to an operation performed by the user based on the downloaded and installed target application.

It can be understood that the application invoking device 30 in this embodiment can implement the various processes implemented in the embodiment shown in FIG. 1 above, and achieve the same beneficial effects. To avoid repetition, details are not repeated here.

According to the embodiments of the present application, the present application also provides an electronic device and a readable storage medium.

As shown in FIG. 4 , it is a block diagram of an electronic device for implementing the method for invoking an application in the embodiment of the present application. Electronic device is intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other suitable computers. Electronic devices may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are by way of example only, and are not intended to limit implementations of the applications described and/or claimed herein.

As shown in FIG. 4, the electronic device includes: one or more processors 401, a memory 402, and interfaces for connecting various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and can be mounted on a common motherboard or otherwise as desired. The processor may process instructions executed within the electronic device, including instructions stored in or on the memory, to display graphical information of a GUI on an external input/output device such as a display device coupled to an interface. In other implementations, multiple processors and/or multiple buses may be used with multiple memories and multiple memories, if desired. Likewise, multiple electronic devices may be connected, with each device providing some of the necessary operations (eg, as a server array, a set of blade servers, or a multi-processor system). In FIG. 4, a processor 401 is taken as an example.

The memory 402 is a non-transitory computer-readable storage medium provided in this application. Wherein, the memory stores instructions executable by at least one processor, so that the at least one processor executes the application invocation method provided in the present application. The non-transitory computer-readable storage medium of the present application stores computer instructions, and the computer instructions are used to cause the computer to execute the application invoking method provided in the present application.

The memory 402, as a non-transitory computer-readable storage medium, can be used to store non-transitory software programs, non-transitory computer-executable programs and modules, such as program instructions/modules corresponding to the application invocation method in the embodiment of the present application (for example, attached The acquisition module 31 , the first determination module 32 , the second determination module 33 and the arousal module 34 shown in FIG. 3 ). The processor 401 executes various functional applications and data processing of the server by running non-transitory software programs, instructions and modules stored in the memory 402, that is, implements the application invocation method in the above method embodiments.

The memory 402 may include a program storage area and a data storage area, wherein the program storage area may store an operating system and an application program required by at least one function; the data storage area may store data created by using the electronic device, and the like. In addition, the memory 402 may include a high-speed random access memory, and may also include a non-transitory memory, such as at least one magnetic disk storage device, a flash memory device, or other non-transitory solid-state storage devices. In some embodiments, the memory 402 may optionally include a memory that is remotely located relative to the processor 401, and these remote memories may be connected to the electronic device through a network. Examples of the aforementioned networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The electronic device to which the method of evoking is applied may further include: an input device 403 and an output device 404 . The processor 401, the memory 402, the input device 403, and the output device 404 may be connected via a bus or in other ways. In FIG. 4, connection via a bus is taken as an example.

The input device 403 can receive the input number or character information, and generate the key signal input related to the user setting and function control of the electronic equipment using the method of arousal, such as touch screen, small keyboard, mouse, trackpad, touchpad, indicator stick, One or more input devices such as mouse buttons, trackballs, joysticks, etc. The output device 404 may include a display device, an auxiliary lighting device (eg, LED), a tactile feedback device (eg, a vibration motor), and the like. The display device may include, but is not limited to, a liquid crystal display (LCD), a light emitting diode (LED) display, and a plasma display. In some implementations, the display device may be a touch screen.

Various implementations of the systems and techniques described herein can be implemented in digital electronic circuitry, integrated circuit systems, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include being implemented in one or more computer programs executable and/or interpreted on a programmable system including at least one programmable processor, the programmable processor Can be special-purpose or general-purpose programmable processor, can receive data and instruction from storage system, at least one input device, and at least one output device, and transmit data and instruction to this storage system, this at least one input device, and this at least one output device an output device.

These computing programs (also referred to as programs, software, software applications, or codes) include machine instructions for a programmable processor and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine language calculation program. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or means for providing machine instructions and/or data to a programmable processor ( For example, magnetic disks, optical disks, memories, programmable logic devices (PLDs), including machine-readable media that receive machine instructions as machine-readable signals. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.

To provide for interaction with the user, the systems and techniques described herein can be implemented on a computer having a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to the user. ); and a keyboard and pointing device (eg, a mouse or a trackball) through which a user can provide input to the computer. Other kinds of devices can also be used to provide interaction with the user; for example, the feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and can be in any form (including voice input, speech input, or tactile input) to receive input from the user.

The systems and techniques described herein can be implemented in a computing system that includes back-end components (e.g., as a data server), or a computing system that includes middleware components (e.g., an application server), or a computing system that includes front-end components (e.g., as a a user computer having a graphical user interface or web browser through which a user can interact with embodiments of the systems and techniques described herein), or including such backend components, middleware components, Or any combination of front-end components in a computing system. The components of the system can be interconnected by any form or medium of digital data communication, eg, a communication network. Examples of communication networks include: Local Area Network (LAN), Wide Area Network (WAN) and the Internet.

A computer system may include clients and servers. Clients and servers are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by computer programs running on the respective computers and having a client-server relationship to each other.

According to the technical solutions of the embodiments of the present application, it is possible to use different invocation strategies to arouse applications, thereby enriching application invocation methods, increasing the conversion rate of invoking applications, and improving user experience.

It should be understood that steps may be reordered, added or deleted using the various forms of flow shown above. For example, the steps described in this application may be executed in parallel, sequentially, or in a different order, as long as the desired result of the technical solution disclosed in this application can be achieved, no limitation is imposed herein.

The above specific implementation methods are not intended to limit the protection scope of the present application. It should be apparent to those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made depending on design requirements and other factors. Any modifications, equivalent replacements and improvements made within the spirit and principles of this application shall be included within the protection scope of this application.

Claims (10)

1. A method for invoking an application, comprising: Obtain the target operation input by the user on the browser page, and obtain relevant information of the browser page; Determine a target application to be invoked according to the target operation; According to the relevant information of the browser page, determine the arousal strategy of the target application; Evoking the target application by using the invoking strategy; Wherein, the relevant information of the browser page includes at least one of the following: The registration information of the user in the browser page; Service characteristic information of the browser page; Information about the origin of said browser page; The display form of the operation object of the target operation on the browser page; the manner in which the user performs input operations on the browser page; The arousal strategy is any one of the following: try to evoke strategies; Forced arousal strategy. 2. The method according to claim 1, characterized in that, when the relevant information of the browser page includes the service feature information of the browser page, according to the relevant information of the browser page, the determined evoked strategies used by the described target, including: If the service feature information of the browser page indicates that the browser page is a content-bearing page, determine that the activation policy of the target application is a mandatory activation policy; or, If the service feature information of the browser page indicates that the browser page is not a content-bearing page, determine that the activation policy of the target application is an attempt activation policy. 3. The method according to claim 1, wherein when the invoking strategy is an attempted invoking strategy, invoking the target application by using the invoking strategy comprises: Using the attempt to evoke strategy, attempt to evoke the target application; If the attempt to invoke the target application fails, the method further includes: Based on the browser page, respond to the operation performed by the user. 4. The method according to claim 1, wherein when the evoking strategy is a mandatory evoking strategy, the evoking the target application by using the evoking strategy comprises: Utilizing the forced invocation policy to forcibly awaken the target application; If the forcibly evoking the target application fails, the method further includes: downloading and installing the target application, and responding to the operation performed by the user based on the downloaded and installed target application. 5. An application evoking device, characterized in that it comprises: An acquisition module, configured to acquire the target operation input by the user on the browser page, and acquire relevant information of the browser page; The first determination module is configured to determine the target application to be invoked according to the target operation; The second determination module is configured to determine the arousal strategy of the target application according to the relevant information of the browser page; An invocation module, configured to arouse the target application by using the invocation strategy; Wherein, the relevant information of the browser page includes at least one of the following: The registration information of the user in the browser page; Service characteristic information of the browser page; Information about the origin of said browser page; The display form of the operation object of the target operation on the browser page; the manner in which the user performs input operations on the browser page; The arousal strategy is any one of the following: try to evoke strategies; Forced arousal strategy. 6. The device according to claim 5, wherein when the relevant information of the browser page includes the service feature information of the browser page, the second determining module is specifically configured to: When the service feature information of the browser page indicates that the browser page is a content-bearing page, determine that the activation policy of the target application is a mandatory activation policy; or, When the service feature information of the browser page indicates that the browser page is not a content-bearing page, determine that the activation policy of the target application is an attempt activation policy. 7. The device according to claim 5, wherein when the arousal strategy is an attempted arousal strategy, the arousal module is specifically used for: Using the attempt to evoke strategy, attempt to evoke the target application; The device also includes: The first processing module is configured to respond to an operation performed by the user based on the browser page when the attempt to invoke the target application fails. 8. The device according to claim 5, wherein when the arousal strategy is a forced arousal strategy, the arousal module is specifically used for: Utilizing the forced invocation policy to forcibly awaken the target application; The device also includes: The second processing module is configured to download and install the target application when the forced activation of the target application fails, and respond to an operation performed by the user based on the downloaded and installed target application. 9. An electronic device, characterized in that it comprises: at least one processor; and a memory communicatively coupled to the at least one processor; wherein, The memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor, so that the at least one processor can perform any one of claims 1-4. Methods. 10. A non-transitory computer-readable storage medium storing computer instructions, wherein the computer instructions are used to make the computer execute the method according to any one of claims 1-4.

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