CN111126991A - Network transaction system and method based on image display and related equipment - Google Patents
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Abstract
本发明公开了一种基于图像展示的网络交易系统，包括：网络交易平台；图像展示终端，该图像展示终端与所述网络交易平台实现通信连接，所述图像展示终端播放图像，且所播放的图像展示有购买二维码，该购买二维码中包括有对应商品的编号信息和所述图像展示终端的地址信息；数据库。一种基于图像展示的网络交易方法，通过以上交易系统完成。本发明通过将广告展示终端直接通信连接到网购平台，利用广告展示终端处的人流特性，并利用广告视频直接引导购买，促成交易，使使用者消费更加方便，同时，还可以根据广告展示终端的消费信息情况进行广告的定向投放，优化广告的效率，以及优化商品在地理上的配置。
The invention discloses a network transaction system based on image display, comprising: a network transaction platform; an image display terminal, the image display terminal is in communication connection with the network transaction platform, the image display terminal plays images, and the played The image displays a purchase two-dimensional code, and the purchase two-dimensional code includes the serial number information of the corresponding commodity and the address information of the image display terminal; the database. A network transaction method based on image display is completed through the above transaction system. By directly connecting the advertisement display terminal to the online shopping platform, the present invention utilizes the characteristics of the flow of people at the advertisement display terminal, and uses the advertisement video to directly guide the purchase, facilitates the transaction, and makes the consumption of the user more convenient. Targeted placement of advertisements based on consumption information, optimization of the efficiency of advertisements, and optimization of the geographical configuration of commodities.
Description
Technical Field
The invention relates to the technical field of internet transaction, in particular to a network transaction system and a network transaction method based on image display.
Background
With the development of technology and society, mobile internet purchasing and multimedia advertisement putting are more and more deep into our lives. As is well known, multimedia advertisements include videos, and meanwhile, social analysis based on big data technology is increasingly applied to business, for example, consumption habits and requirements of specific people and specific geographic locations can be obtained through big data analysis, so as to achieve targeted and accurate delivery of advertisements, and even targeted matching provided by commodities. Based on the situation, the network transaction system and the network transaction method based on the image display can be designed to realize direct purchase by utilizing the setting of the existing multimedia advertisement, so that the purchase of consumer groups is more convenient, and simultaneously, the oriented optimization configuration of commodities and businesses can be realized by utilizing the consumption data in combination with the geographic position of an advertisement end.
Disclosure of Invention
In view of the circumstances described in the background, it is an object of the present invention to provide an image presentation-based network transaction system, including:
an image presentation-based network transaction system, comprising:
the network trading platform is used as a network platform for realizing network purchase and numbering the commodities loaded on the network trading platform;
the image display terminal is in communication connection with the network transaction platform, plays an image, displays a purchase two-dimensional code on the played image, and the purchase two-dimensional code comprises serial number information of a corresponding commodity and address information of the image display terminal;
the database is accessed to the network transaction platform and the image display terminal and used for storing address information of the image display terminal, serial number information of commodities and commodity transaction information for calling;
and the mobile internet terminal is used for scanning the two-dimensional purchase code and entering the network transaction platform for purchase.
Further, the image display terminal preferably includes, but is not limited to, one or more of a video billboard, a projector, a computer monitor, and a television.
Further, preferably, the address information of the image presentation terminal includes MAC address information and geographical address information of the image presentation terminal.
Further, as a preferred option, a positioning function module with geographical positioning is arranged in the image display terminal.
Further, the positioning function module preferably includes, but is not limited to, a satellite positioning module and a WIFI module.
Another object of the present invention is to provide an image display-based network transaction method, which includes the following steps:
constructing a network transaction platform for network purchase, wherein the network platform comprises a commodity display function module, a network transaction function module, a purchaser information reading function module and a consignee information inputting function module, and numbering commodities provided by the network transaction platform;
putting and utilizing an image display terminal, putting the image display terminal to a target area, playing an image of a commodity through the image display terminal, and displaying a purchase two-dimensional code of the corresponding commodity in the image, wherein the purchase two-dimensional code comprises serial number information of the corresponding commodity, and MAC (media access control) address information and geographic address information of the corresponding image display terminal;
purchasing commodities, wherein a purchaser scans the purchasing two-dimensional code through a mobile internet terminal and jumps to the network transaction platform under the condition of intentional purchasing by watching the image, then the network transaction platform displays corresponding commodities, and then the purchaser starts purchasing corresponding commodities;
data storage, namely storing transaction related information from the network transaction platform, the image display terminal and the mobile internet terminal by using a database;
and processing information and directionally delivering, namely acquiring the transaction related information stored in the database through a background management system, matching and analyzing the transaction related information, and then directionally delivering the image on the image display terminal.
Further, preferably, the transaction-related information includes, but is not limited to, commodity information, commodity transaction information, and MAC address information and geographical address information of the image presentation terminal.
Further, preferably, the step of purchasing the commodity further comprises the following steps:
scanning the code, wherein a purchaser scans the purchase two-dimensional code through a built-in program of the mobile internet terminal;
identifying and skipping, wherein the built-in program skips to the network transaction platform by identifying the purchase two-dimensional code, and the network transaction platform independently displays a purchase page of the corresponding commodity;
purchasing, wherein a purchaser performs purchasing operation through the purchasing page, and the purchasing operation comprises selecting parameters of corresponding commodities and inputting receiving information;
and uploading transaction information, namely uploading the transaction related information to a database through code scanning and identification of the two-dimensional code.
It is a further object of the present invention to provide a mobile internet terminal including a memory, a processor and a computer program stored on the memory and executable on the processor, the processor executing the above network transaction method when executing the computer program.
It is a further object of the present invention to provide a non-transitory computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the above-described network transaction method.
Has the advantages that: the invention has novel concept, reasonable design and convenient use, and the advertisement display terminal is directly communicated and connected to the online shopping platform, thereby utilizing the people stream characteristic at the advertisement display terminal and utilizing the advertisement video to directly guide the purchase to promote the transaction, leading the consumption of the user to be more convenient, and simultaneously, the invention can also carry out the directional delivery of the advertisement according to the consumption information condition of the advertisement display terminal, optimizing the efficiency of the advertisement and optimizing the configuration of the commodity on geography.
Drawings
Fig. 1 is a schematic structural diagram of a network transaction system according to an embodiment of the present invention.
FIG. 2 is a logical block diagram of the operation of the present invention.
Detailed Description
The invention is further illustrated by the following examples in conjunction with the accompanying drawings:
example one
Referring to fig. 1 to 2, an image display-based network transaction system includes a network transaction platform, an image display terminal, a database and a mobile internet terminal.
And the network transaction platform is used as a network platform for realizing network purchase and numbering the commodities loaded on the network transaction platform. The network transaction platform is used for online shopping, and the basic technology and each functional module thereof refer to commonly seen technologies such as Taobao, Jingdong shopping mall and the like.
The image display terminal is in communication connection with the network transaction platform, plays an image, displays a purchase two-dimensional code on the played image, and the purchase two-dimensional code comprises serial number information of a corresponding commodity and address information of the image display terminal; preferably, the image display terminal includes but is not limited to one or more of a video billboard, a projector, a computer display and a television; as a preferred scheme, the address information of the image display terminal includes MAC address information and geographical address information of the image display terminal; as a preferred scheme, a positioning function module with geographical positioning is arranged in the image display terminal; preferably, the positioning function module includes, but is not limited to, a satellite positioning module and a WIFI module. The core point of the system in application lies in displaying commodities through images and displaying two-dimensional codes for purchasing as an entrance of a network transaction platform, and based on the existing image display technology and entities, the image display terminal can be a common video billboard in an office building or a barbershop, can also be a projection for displaying advertisements in an elevator, can also be a computer display, a television and the like. The content displayed may be video or pictures. Because each video display terminal needs to be accurately positioned, the MAC address information of the video display terminal needs to be used as the unique identification code of the hardware for identification and positioning, and the geographical address information needs to be used for geographical positioning. For this function of geographical positioning, a positioning function module is provided, and specifically, the positioning function module may be a satellite positioning module, for example, a GPS positioning module, or may be a WIFI module. It should be noted that the WIFI module can provide network connection, and meanwhile, positioning can also be achieved by using an access network, and related technologies are mature technologies in application, and positioning is performed by using the WIFI module in the scheme, so that the WIFI module can be used as a positioning function module.
And the database is accessed to the network transaction platform and the image display terminal and is used for storing the address information of the image display terminal, the serial number information of the commodity and the commodity transaction information for calling. The database is used for the related information, and aims to realize directional image pushing for each image display terminal in a commercial operation plan by utilizing a big data technology and simultaneously archive the corresponding information. It should be noted that a background management system is needed when the analysis and information pushing of the big data are completed, one of the functions of the background management system is to acquire information from the database, directionally push images related to the commodities after the analysis, specifically include a read service cluster, a write service cluster, a database fragment cluster, a reverse proxy server, and the like, and the basic using mode is not described in detail.
And the mobile internet terminal is used for scanning the two-dimensional purchase code and entering the network transaction platform for purchase. The mobile internet terminal is a terminal device with a code scanning function, such as a mobile phone, a tablet computer, and the like.
The design idea of the invention is based on the characteristics of the release and the action of the existing image: 1. the image display terminal is put in a normal state, such as an elevator, an office building doorway, a subway entrance and the like; 2. the image display terminal is usually placed in a place with large pedestrian flow, and the image display terminal is normally placed in the place with large pedestrian flow; 3. the delivery of images, particularly commercial advertisements, from the display of the advertisement to the purchase by the consumer through another specialized purchase channel requires a time and geographic process, such as the purchase through a cell phone or PC web page after the display of an advertisement, which causes inconvenience to the consumer. In addition, advertisement placement is one of commercial costs, and in the case that the social population classification is gradually obvious, ineffective placement of partial advertisements is caused, for example, agricultural seed advertisements are placed in a geographical white-collar area, and then the placement of the advertisement belongs to ineffective advertisements, and only a very low transaction amount can be promoted. Based on the above situation, the present invention is designed to: 1. directly using the advertisement display as a consuming behavior entrance, and reducing the flow of purchasing in time and geography; 2. the consumption characteristics of the area are acquired through the consumption condition of the advertisement display points, and then the advertisement video is fed back to the advertisement video, so that the accurate advertisement delivery is realized, the advertisement delivery efficiency is improved, the invalid advertisement delivery is reduced, and the advertisement cost is reduced under the condition of achieving the same advertisement effect. On the basis, a network transaction platform is arranged for a direct purchasing platform, and the specific technical scheme is not repeated, because platforms like Tianmao and Jingdong are mature prior art. And the image display terminal is used for displaying images. The image display terminal is embodied in various forms including, but not limited to, a specialized liquid crystal billboard, a projector, and an LED screen. When the advertisement is displayed, the purchase two-dimensional code is formed to serve as an entrance for direct purchase of a consumer, the purchase two-dimensional code information comprises commodity number information in a corresponding video for identifying commodities, and address information of the image display terminal is used for identifying geographic position information of the image display terminal, so that background statistics, positioning and matching are facilitated. Meanwhile, in the specific implementation process, the number of the related commodity information and the number of the image display terminals are large, so that a database needs to be set, and one of the functions of the database is used for storing and calling corresponding information.
Example two
Referring to fig. 1 and 2, a network transaction method based on image display includes the following steps:
constructing a network transaction platform for network purchase, wherein the network platform comprises a commodity display function module, a network transaction function module, a purchaser information reading function module and a consignee information inputting function module, and numbering commodities provided by the network transaction platform;
putting and utilizing an image display terminal, putting the image display terminal to a target area, playing an image of a commodity through the image display terminal, and displaying a purchase two-dimensional code of the corresponding commodity in the image, wherein the purchase two-dimensional code comprises serial number information of the corresponding commodity, and MAC (media access control) address information and geographic address information of the corresponding image display terminal;
purchasing commodities, wherein a purchaser scans the purchasing two-dimensional code through a mobile internet terminal and jumps to the network transaction platform under the condition of intentional purchasing by watching the image, then the network transaction platform displays corresponding commodities, and then the purchaser starts purchasing corresponding commodities;
data storage, wherein transaction related information from the network transaction platform, the image display terminal and the mobile internet terminal is stored by using a database, and the transaction related information comprises but is not limited to commodity information, commodity transaction information, and MAC (media access control) address information and geographic address information of the image display terminal;
and processing information and directionally delivering, namely acquiring the transaction related information stored in the database through a background management system, matching and analyzing the transaction related information, and then directionally delivering the image on the image display terminal.
The step of purchasing the commodity comprises the following steps:
scanning the code, wherein a purchaser scans the purchase two-dimensional code through a built-in program of the mobile internet terminal;
identifying and skipping, wherein the built-in program skips to the network transaction platform by identifying the purchase two-dimensional code, and the network transaction platform independently displays a purchase page of the corresponding commodity;
purchasing, wherein a purchaser performs purchasing operation through the purchasing page, and the purchasing operation comprises selecting parameters of corresponding commodities and inputting receiving information;
and uploading transaction information, namely uploading the transaction related information to a database through code scanning and identification of the two-dimensional code.
In the trading method, commodity information is loaded on the network trading platform, and commodity images are put on the image display terminal at the same time, wherein the image form can be video or pictures. The commodity image is associated with the commodity on the network transaction platform, and meanwhile, the purchasing two-dimensional code is displayed on the image. The user enters the network transaction platform by scanning and purchasing the two-dimensional code. The network transaction platform acquires the information of the corresponding commodity and the address information of the image display terminal through the code scanning action of the purchaser. The buyer completes the purchase on the playing transaction platform through the mobile internet terminal, and simultaneously loads the related data into the database. And the background management system performs matching and analysis through the information in the database and then puts corresponding commodity information to the corresponding image display terminal. In a practical form, the method can be applied to barber shop scenes, office building scenes, scenic spot scenes, business district scenes, home television advertisement scenes and the like.
EXAMPLE III
There is provided a mobile internet terminal comprising a memory, a processor and a computer program stored on the memory and executable on the processor, the processor executing the above network transaction method when executing the computer program.
Example four
There is provided a non-transitory computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the network transaction method described above.
The foregoing detailed description of the preferred embodiments of the invention has been presented. It should be understood that numerous modifications and variations could be devised by those skilled in the art in light of the present teachings without departing from the inventive concepts. Therefore, the technical solutions available to those skilled in the art through logic analysis, reasoning and limited experiments based on the prior art according to the concept of the present invention should be within the scope of protection defined by the claims.
Claims (10)
1. An image display-based network transaction system, comprising:
the network trading platform is used as a network platform for realizing network purchase and numbering the commodities loaded on the network trading platform;
the image display terminal is in communication connection with the network transaction platform, plays an image, displays a purchase two-dimensional code on the played image, and the purchase two-dimensional code comprises serial number information of a corresponding commodity and address information of the image display terminal;
the database is accessed to the network transaction platform and the image display terminal and used for storing address information of the image display terminal, serial number information of commodities and commodity transaction information for calling;
and the mobile internet terminal is used for scanning the two-dimensional purchase code and entering the network transaction platform for purchase.
2. The network transaction system based on image display as claimed in claim 1, wherein: the image display terminal includes, but is not limited to, one or more of a video billboard, a projector, a computer display and a television.
3. The network transaction system based on image display as claimed in claim 2, wherein: the address information of the image display terminal includes MAC address information and geographical address information of the image display terminal.
4. The network transaction system based on image display as claimed in claim 3, wherein: and a positioning function module with geographical positioning is arranged in the image display terminal.
5. The network transaction system based on image display as claimed in claim 4, wherein: the positioning function module includes, but is not limited to, a satellite positioning module and a WIFI module.
6. An image display-based network transaction method is characterized by comprising the following steps:
constructing a network transaction platform for network purchase, wherein the network platform comprises a commodity display function module, a network transaction function module, a purchaser information reading function module and a consignee information inputting function module, and numbering commodities provided by the network transaction platform;
putting and utilizing an image display terminal, putting the image display terminal to a target area, playing an image of a commodity through the image display terminal, and displaying a purchase two-dimensional code of the corresponding commodity in the image, wherein the purchase two-dimensional code comprises serial number information of the corresponding commodity, and MAC (media access control) address information and geographic address information of the corresponding image display terminal;
purchasing commodities, wherein a purchaser scans the purchasing two-dimensional code through a mobile internet terminal and jumps to the network transaction platform under the condition of intentional purchasing by watching the image, then the network transaction platform displays corresponding commodities, and then the purchaser starts purchasing corresponding commodities;
data storage, namely storing transaction related information from the network transaction platform, the image display terminal and the mobile internet terminal by using a database;
and processing information and directionally delivering, namely acquiring the transaction related information stored in the database through a background management system, matching and analyzing the transaction related information, and then directionally delivering the image on the image display terminal.
7. The image presentation-based network transaction method of claim 6, wherein: the transaction-related information includes, but is not limited to, commodity information, commodity transaction information, and MAC address information and geographical address information of the image presentation terminal.
8. The image display-based network transaction method of claim 7, wherein the step of purchasing the goods further comprises the steps of:
scanning the code, wherein a purchaser scans the purchase two-dimensional code through a built-in program of the mobile internet terminal;
identifying and skipping, wherein the built-in program skips to the network transaction platform by identifying the purchase two-dimensional code, and the network transaction platform independently displays a purchase page of the corresponding commodity;
purchasing, wherein a purchaser performs purchasing operation through the purchasing page, and the purchasing operation comprises selecting parameters of corresponding commodities and inputting receiving information;
and uploading transaction information, namely uploading the transaction related information to a database through code scanning and identification of the two-dimensional code.
9. A mobile internet terminal comprising a memory, a processor and a computer program stored on the memory and executable on the processor, characterized in that: the processor, when executing the computer program, performs the network transaction method of any of claims 6-8.
10. A non-transitory computer-readable storage medium having stored thereon a computer program, characterized in that: the computer program, when executed by a processor, implements a network transaction method as claimed in any one of claims 6 to 8.
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| CN201911164086.0A CN111126991A (en) | 2019-11-22 | 2019-11-22 | Network transaction system and method based on image display and related equipment |
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