CN110955819B - Recommended content display method, generation method, display device and generation device - Google Patents

Abstract

The embodiment of the disclosure discloses a display method, a generation method, a display device and a generation device of recommended content, wherein the display method of the recommended content comprises the following steps: receiving a recommended content stream sent by a server side, wherein the recommended content stream comprises a first recommended content stream and a second recommended content stream, the first recommended content stream comprises at least one first recommended content, and the second recommended content stream is generated according to the first recommended content; the first recommended content stream is sequentially presented in a first direction and the second recommended content stream is sequentially presented in a second direction. The display method, the generation method, the display device and the generation device for the recommended content overcome the limitation of a client display space, and enable the display form of the recommended content to be diversified; the generation method adopts a plurality of recommendation algorithms, improves the richness of the recommended content, and ensures that the recommended content meets the requirements of users.

Description

Recommended content display method, generation method, display device and generation device

Technical Field

The embodiments of the present disclosure relate to Internet technologies, and more particularly to a method for displaying and generating recommended content, a method for displaying and generating recommended content, a display device, and a generation device.

Background technique

At present, many information apps use recommended content streams (also known as feed streams) to push various types of information to users. The recommended content included in the recommended content stream can be short videos, long videos, advertisements or live broadcasts.

In the prior art, the client receives the recommended content stream sent by the server according to the user's refresh action; the recommended content stream is displayed in a vertically arranged content display frame, so that the user can browse the recommended content stream by sliding the screen up and down.

The shortcoming of the existing technology is that the recommended content received by the client is relatively low in richness and cannot meet the user's specific needs.

Summary of the invention

In view of this, the embodiments of the present disclosure provide a method for displaying and generating recommended content, a method for displaying and generating a recommended content, and a device for displaying and generating a recommended content, which generates recommended content based on multiple angles, improves the richness of the recommended content, and makes the recommended content more in line with user-specific needs.

In a first aspect, an embodiment of the present disclosure provides a method for displaying recommended content, including:

receiving a recommended content stream sent by a server, wherein the recommended content stream includes a first recommended content stream and a second recommended content stream, wherein the first recommended content stream includes at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;

The first recommended content stream is sequentially presented in a first direction, and the second recommended content stream is sequentially presented in a second direction.

In a second aspect, an embodiment of the present disclosure provides a method for generating recommended content, including:

Obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream includes at least one first recommended content;

Obtaining a second recommended content stream according to the first recommended content and a second recommendation algorithm;

The first recommended content stream and the second recommended content stream are sent to a client as recommended content streams.

In a third aspect, an embodiment of the present disclosure provides a device for displaying recommended content, including:

a recommended content stream receiving module, configured to receive a recommended content stream sent by a server, wherein the recommended content stream includes a first recommended content stream and a second recommended content stream, wherein the first recommended content stream includes at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;

The recommended content stream display module is used to sequentially display the first recommended content stream in a first direction and sequentially display the second recommended content stream in a second direction.

In a fourth aspect, an embodiment of the present disclosure provides a device for generating recommended content, including:

A first recommended content stream generating module, configured to obtain a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream includes at least one first recommended content;

A second recommended content stream generating module, configured to obtain a second recommended content stream according to the first recommended content and a second recommendation algorithm;

The recommended content stream sending module is configured to send the first recommended content stream and the second recommended content stream as recommended content streams to a client.

In a fifth aspect, an embodiment of the present disclosure provides a terminal, including:

one or more processors;

A memory for storing one or more programs;

When the one or more programs are executed by the one or more processors, the one or more processors implement the method for displaying recommended content as described in any embodiment of the present disclosure.

In a sixth aspect, an embodiment of the present disclosure provides a server, including:

one or more processors;

A memory for storing one or more programs;

When the one or more programs are executed by the one or more processors, the one or more processors implement the method for generating recommended content as described in any embodiment of the present disclosure.

In a seventh aspect, an embodiment of the present disclosure provides a readable medium having a computer program stored thereon, which, when executed by a processor, implements a method for displaying recommended content or a method for generating recommended content as described in any embodiment of the present disclosure.

The disclosed embodiments provide a method for displaying, a method for generating, a display device, and a generating device for recommended content, wherein the method for displaying recommended content includes receiving a recommended content stream sent by a server, the recommended content stream including a first recommended content stream and a second recommended content stream, the first recommended content stream including at least one first recommended content, and the second recommended content stream is generated based on the first recommended content; sequentially displaying the first recommended content stream in a first direction, and sequentially displaying the second recommended content stream in a second direction. The second recommended content stream is generated based on the generated first recommended content stream, so that the recommended content stream includes two recommended content streams generated from different angles, thereby improving the richness of the recommended content and making the recommended content more in line with user-specific needs. Furthermore, by displaying the recommended content stream in two dimensional directions, namely the first direction and the second direction, the limitation of the client display space is overcome, making the display form of the recommended content more diversified.

BRIEF DESCRIPTION OF THE DRAWINGS

In order to more clearly illustrate the embodiments of the present disclosure or the technical solutions in the prior art, the following briefly introduces the drawings required for use in the embodiments or the description of the prior art. Obviously, the drawings described below are some embodiments of the present disclosure. For ordinary technicians in this field, other drawings can be obtained based on these drawings without paying any creative work.

FIG. 1a shows a flow chart of a method for displaying recommended content provided in Embodiment 1 of the present disclosure;

FIG. 1b shows a schematic diagram of a client interface in a method for displaying recommended content provided in Embodiment 1 of the present disclosure;

FIG2a shows a flow chart of a method for displaying recommended content provided in Embodiment 2 of the present disclosure;

FIG2b shows a schematic diagram of a client interface in a method for displaying recommended content provided in Embodiment 2 of the present disclosure;

FIG3 shows a flow chart of a method for generating recommended content provided in Embodiment 3 of the present disclosure;

FIG4 shows a schematic diagram of the structure of a display device for recommended content provided by a fourth embodiment of the present disclosure;

FIG5 shows a schematic diagram of the structure of a device for generating recommended content provided in Embodiment 5 of the present disclosure;

FIG6 shows a schematic diagram of the hardware structure of a terminal provided in Embodiment 6 of the present disclosure;

FIG. 7 shows a schematic diagram of the hardware structure of a server provided in Embodiment 7 of the present disclosure.

Detailed ways

In order to make the purpose, technical solutions and advantages of the present disclosure clearer, the technical solutions of the present disclosure will be clearly and completely described through implementation methods with reference to the drawings in the embodiments of the present disclosure. Obviously, the described embodiments are part of the embodiments of the present disclosure, rather than all of the embodiments. Based on the embodiments in the present disclosure, all other embodiments obtained by ordinary technicians in this field without creative work are within the scope of protection of the present disclosure. In the following embodiments, each embodiment provides optional features and examples at the same time. The various features recorded in the embodiments can be combined to form multiple optional solutions. Each numbered embodiment should not be regarded as only one technical solution.

Embodiment 1

FIG. 1a shows a flow chart of a method for displaying recommended content provided in Embodiment 1 of the present disclosure. The embodiment of the present disclosure is applicable to the display of recommended content. The method can be implemented by a terminal, and specifically can be implemented by software and/or hardware in the terminal.

As shown in FIG. 1a , the method for displaying recommended content provided in an embodiment of the present disclosure includes the following steps:

S110: Receive a recommended content stream sent by a server, where the recommended content stream includes a first recommended content stream and a second recommended content stream, where the first recommended content stream includes at least one first recommended content, and the second recommended content stream is generated based on the first recommended content.

Among them, the recommended content stream can also be called the Feed stream, which can be understood as an information stream that is continuously updated and presented to users.

When the client receives a refresh command, it can send a refresh request to the server corresponding to the client; the server can generate a recommended content stream based on the received refresh request and send it to the client; after receiving the recommended content stream sent by the server, the client can display the received recommended content stream.

Among them, the refresh command can be triggered when the user clicks the refresh button of the client, or when the user inputs a specific touch screen gesture (for example, it can be a pull-down or swipe-up client interface), or when the user moves the terminal (for example, it can be a shake of the terminal) or flips it. In addition, the refresh command triggering methods adopted by technicians in this field can all be applied to this embodiment, and are not specifically limited here.

The second recommended content stream is generated according to the first recommended content in the first recommended content stream, that is, the server first generates the first recommended content stream, and generates the second recommended content stream according to at least one recommended content in the first recommended content stream. The second recommended content stream may be of the same content type and/or related content information as the first recommended content stream, wherein, for example, related content information may include overlapping content, or being based on the same theme, or having the same content source (for example, published by the same author).

S120 , sequentially displaying a first recommended content stream in a first direction, and sequentially displaying a second recommended content stream in a second direction.

The first direction is different from the second direction. When the first direction is the vertical direction of the terminal screen, the second direction is the horizontal direction of the terminal screen; when the first direction is the horizontal direction of the terminal screen, the second direction is the vertical direction of the terminal screen.

Among them, since the second recommended content stream is generated according to the first recommended content, there is a first recommended content in the first recommended content stream corresponding to the second recommended content stream, and the second recommended content stream can be displayed after the corresponding first recommended content in the second direction. Exemplarily, when the first recommended content stream is displayed in sequence vertically on the terminal screen, the second recommended content stream can be displayed horizontally on the terminal screen after the corresponding first recommended content.

The first recommended content stream is displayed in a first direction order, and the second recommended content stream is displayed in a second direction order, which overcomes the limitation of the client display space, diversifies the display form of the recommended content, and enables users to obtain recommended content streams in multiple directions of the client interface, meeting the deep-seated needs of users and improving the user experience.

Optionally, the method for displaying recommended content provided in the embodiment of the present disclosure further includes:

After receiving a first browse command for a first recommended content stream, the first recommended content stream is sequentially displayed in a first direction; and after receiving a second browse command for a second recommended content stream, the second recommended content stream is sequentially displayed in a second direction.

Among them, when the number of first recommended contents in the first recommended content stream is large, it may happen that the first recommended contents cannot be displayed all at once on the client interface, that is, part of the first recommended contents are hidden outside the terminal screen. When the client receives the first browsing command, the first recommended contents hidden outside the terminal screen can be displayed in sequence in the first direction to facilitate user browsing. Similarly, when the number of second recommended contents in the second recommended content stream is large, it may happen that the second recommended contents cannot be displayed all at once on the client interface, that is, part of the second recommended contents are hidden outside the terminal screen. When the client receives the second browsing command, the second recommended contents hidden outside the terminal screen can be displayed in sequence in the second direction to facilitate user browsing.

Optionally, the first browsing command is triggered when the user slides along a first direction on the display screen, and the second browsing command is triggered when the user slides along a second direction on the display screen.

Among them, the first direction sliding is different from the second direction sliding. When the first direction sliding is a vertical sliding along the terminal screen, the second direction is a horizontal sliding along the terminal screen; when the first direction is a horizontal sliding of the terminal screen, the second direction is a vertical sliding of the terminal screen.

Optionally, when the number of first recommended content is greater than or equal to 2, the first recommended content includes at least two content types; when the number of second recommended content is greater than or equal to 2, the content types of the second recommended content are the same; or, the content information of the second recommended content is related.

The content type includes at least one of the following: short video, long video, advertisement and live broadcast. The above content type can be composed of one or more elements of pictures, texts, audio and video.

Among them, when the number of first recommended contents is equal to 2, in one mode, the content types of the two first recommended contents are different; when the number of first recommended contents is greater than 2, the content types of multiple first recommended contents can be the same or different, preferably, not all the same, thereby ensuring the diversity of the content types of the first recommended contents.

When the number of second recommended contents is greater than or equal to 2, at least two second recommended contents have the same content type, and in one embodiment, may also be the same content type as the first recommended content corresponding to the second recommended content stream; or, at least two second recommended contents have related content information, that is, the transmitted content information is related, for example, the two second recommended contents may be content information about a certain product, and the content types of the two second recommended contents are not limited. Alternatively, at least two second recommended contents have both the same content type and related content information.

By further limiting the content types and content information of the first recommended content and the second recommended content, the recommended content of the recommended content flow can be further enriched, and the recommended content can be made to better meet the specific needs of users.

FIG1b shows a schematic diagram of a client interface in a method for displaying recommended content provided in the first embodiment of the present disclosure. As shown in FIG1b, 11 is a channel bar of the client interface, and the channels in the channel bar may be recommendation, music, travel, games, and pets, etc. 12 is a search bar of the client interface, and a keyword may be entered in the search bar to receive a recommended content stream corresponding to the keyword. 13 is a first recommended content stream displayed vertically. The number of first recommended contents included in the first recommended content stream can be set according to actual needs. In this example, the number of first recommended contents is five, including short video 10, live broadcast 10, advertisement 10, long video 10 and live broadcast 11. The content types of the first recommended contents included in the first recommended content stream are shown in FIG. 1b, for example, short video, live broadcast, advertisement and long video, wherein each content type can correspond to one or more first recommended contents, for example, the live broadcast type corresponds to live broadcast 10 and live broadcast 11 of the first recommended content type. 14 is a second recommended content stream displayed horizontally. The second recommended content stream is generated according to the first content, that is, short video 20, short video 30 and short video 40 are generated according to short video 10, and live broadcast 20 and live broadcast 30 are generated according to live broadcast 10. A jump link can be set in the second recommended content stream of the live broadcast, so that users can access the page corresponding to the jump link. In this example, the second recommended content is of the same type as the corresponding first recommended content. In addition, the content information can be related, or both the content type is the same and the content information is related. 15 is a navigation bar on the client interface, which may include navigation labels such as home page, mine and live broadcast, among which the user may customize the navigation label type.

When the user slides the screen vertically, a first browsing command may be triggered, allowing the user to browse the first recommended content outside the terminal screen that is hidden. In FIG. 1b, a dotted box indicates the recommended content outside the terminal screen that is hidden. When the user slides the screen vertically or horizontally, a second browsing command may be triggered, allowing the user to browse the second recommended content outside the terminal screen that is hidden.

Among them, the number of first recommended contents that can be displayed vertically in the terminal screen is related to the height of the first type of display frame (for example, short video 10, live broadcast 10, advertisement 10, long video 10 and live broadcast 11). When the height is higher, the number of first recommended contents that can be displayed in the terminal screen is less. Exemplarily, if the height of short video 10, live broadcast 10, advertisement 10, long video 10 and live broadcast 11 is 1, the terminal screen can display short video 10, live broadcast 10 and advertisement 10 at the same time vertically. When the height of short video 10, live broadcast 10, advertisement 10, long video 10 and live broadcast 11 is 2, the terminal screen can display short video 10 and part of live broadcast 10 vertically. Similarly, the number of recommended contents that can be displayed horizontally in the terminal screen is related to the width of the first type of display frame (for example, short video 10) and the second type of display frame (for example, short video 20, short video 30 and short video 40). When the width is wider, the number of recommended contents that can be displayed horizontally in the terminal screen is less. For example, if the width of short video 10, short video 20, short video 30 and short video 40 is 1, short video 10 and short video 20 can be displayed horizontally on the terminal screen at the same time. If the width of short video 10, short video 20, short video 30 and short video 40 is 2, short video 10 can be displayed horizontally on the terminal screen.

Optionally, the first recommended content in the first recommended content stream is obtained based on a recommendation algorithm constructed based on the first element; the second recommended content in the second recommended content stream is obtained based on the first recommended content and a recommendation algorithm constructed based on the second element; wherein the first element includes at least one of the following: channel type, user interest, information popularity and update time; the second element includes at least one of the following: content information relevance, user viewing history and content type.

Among them, the first element and the second element are not exhaustive in the disclosed embodiment, and can also be other elements that can be thought of by those skilled in the art. Taking Figure 1b as an example, the channel type in the first element can be the channel selected by the user in the channel bar 11; the user interest in the first element can be obtained by the server side by detecting the frequency of searching for the same keyword in the search bar of the client 12; the information popularity in the first element can be obtained by the server side by counting the browsing, forwarding and commenting operations of all users on the information; the update time in the first element can be the release time of the information source of the information. Taking FIG. 1b as an example, the content information relevance in the second element can be the content information relevance of the second recommended content in the second recommended content stream 14, or the content information relevance of the first recommended content and the second recommended content in the second recommended content stream 14; the user viewing history in the second element is the viewing history of the recommended content that is the same type as the first recommended content or has content information related to the first recommended content; the content type in the second element can be the content type set on the server side to generate the second recommended content stream, or it can also be the content type other than the content type determined by the server side to generate the second recommended content stream when the server side detects that the information popularity of a certain content type is low, or the content source is limited, or the popularity is high, so as to expand the corresponding content in the first recommended content stream to improve the richness of the content. For example, in FIG. 1b, short video 10, live broadcast 10, long video 10 and live broadcast 11 have corresponding second recommended content streams, and advertisement 10 does not have a corresponding second recommended content stream, then the content types in the second element can be considered to be short video, live broadcast and long video.

The recommendation algorithm constructed based on the first type of elements generates the recommended content of the first recommended content stream, and the recommendation algorithm constructed based on the first recommended content and the second element generates the recommended content of the second recommended content stream. It can be understood that the first recommended content stream and the second recommended content stream are generated based on different recommendation algorithms, thereby generating recommended content based on multiple angles, improving the richness of the recommended content, and making the recommended content more in line with user needs.

The embodiment of the present disclosure provides a method for displaying recommended content, receiving a recommended content stream sent by a server, the recommended content stream including a first recommended content stream and a second recommended content stream, the first recommended content stream including at least one first recommended content, and the second recommended content stream generated according to the first recommended content; sequentially displaying the first recommended content stream in a first direction, and sequentially displaying the second recommended content stream in a second direction. The recommended content of the recommended content stream and the display form of the recommended content are enriched, the deep-level needs of users are met, and the user experience is improved.

Embodiment 2

FIG2a shows a flow chart of a method for displaying recommended content provided by the second embodiment of the present disclosure. The embodiment of the present disclosure is applicable to the display of recommended content. The method can be implemented by a terminal, and can be implemented by software and/or hardware in the terminal. The same technical details as those in the above embodiment are not repeated here.

As shown in FIG. 2a , the method for displaying recommended content provided in the embodiment of the present disclosure includes the following steps:

S210, receiving a recommended content stream sent by a server, the recommended content stream comprising a first recommended content stream and a second recommended content stream, the first recommended content stream comprising at least one first recommended content, and the second recommended content stream being generated based on the first recommended content;

S220, displaying a recommended content stream in a content display frame, the content display frame including a first type display frame displaying a first recommended content in a first recommended content stream and a second type display frame displaying all second recommended contents in a second recommended content stream, the first type display frame and the second type display frame are sequentially arranged along a second direction in the content display frame, and the content display frames are sequentially arranged along the first direction.

The content display frame can be understood as a cell in the client interface design, or as a parent layout object that carries a display control for displaying recommended content. Each content display frame includes a first type display frame for displaying a first recommended content and a second type display frame for displaying all second recommended content in the second recommended content stream. It can be understood that each content display frame can display a first recommended content and all second recommended content in the second recommended content stream generated based on the first recommended content.

Wherein, the first type of display frame and the second type of display frame are sequentially arranged along the second direction in the content display frame, which can be understood as the first recommended content and all the second recommended content in the second recommended content stream generated according to the first recommended content are sequentially arranged along the second direction. Wherein, the content display frames are sequentially arranged along the first direction, which can be understood as the recommended content stream composed of the first recommended content is sequentially arranged in the first direction.

When the client receives the first browsing command, the first recommended content hidden outside the terminal screen can be displayed in sequence in the first direction to facilitate user browsing. When the client receives the second browsing command, the first recommended content and all the second recommended content in the second recommended content stream generated based on the first recommended content can be switched, so that the first recommended content and all the second recommended content in the second recommended content stream generated based on the first recommended content are displayed in sequence in the second direction.

In this embodiment, the description in the content display frame can more clearly introduce the display method of the first recommended content stream and the second recommended content stream.

FIG2b shows a schematic diagram of a client interface in a method for displaying recommended content provided in the second embodiment of the present disclosure. As shown in FIG2b, 21 is a channel bar of the client interface, and the channels in the channel bar can be recommendation, music, travel, games, and pets, etc. 22 is a search bar of the client interface, and a keyword can be entered in the search bar to receive a recommended content stream corresponding to the keyword. 23 is a content display box. The number of content display boxes can be set according to actual needs. In this example, the number of content display boxes is five. The content types of recommended content carried in the content display box can be, for example, short videos, live broadcasts, advertisements, and long videos. Each content type can correspond to one or more first recommended content. For example, the live broadcast type corresponds to two content display boxes. The square box in the content display box can represent the first type of display box, which is used to display the first recommended content. The rounded square box can represent the second type of display box, which is used to display the second recommended content. The square box and the rounded square box are only used to distinguish the first type of display box from the second type of display box, and are not the border style of the recommended content displayed on the client interface. When the user sets not to receive the second recommended content stream of a certain content type, there is no second type of display box. For example, in Figure 2b, when the second recommended content stream of the advertising type is not received, there is no second type of display box in the content display box. 24 is a client interface navigation bar, which can include navigation tags such as home page, mine, and live broadcast, and the user can customize the navigation tag type.

When the user slides the screen vertically, a first browsing command may be triggered, allowing the user to browse the first recommended content outside the terminal screen that is hidden. In FIG2b, a dotted box indicates the recommended content outside the terminal screen that is hidden. When the user slides the screen vertically or horizontally, a second browsing command may be triggered, allowing the user to browse the second recommended content outside the terminal screen that is hidden.

Among them, the number of first-class display frames that can be displayed vertically in the terminal screen is related to the height of the first-class display frame (such as the box in Figure 2b). When the height is higher, the number of first-class display frames that can be displayed in the terminal screen is less. Exemplarily, if the height of the box in Figure 2b is 1, 3 boxes can be displayed vertically in the terminal screen at the same time, then when the height of the box is 2, the vertical direction of the terminal screen becomes 1 box and a part of another box. Similarly, the number of display frames that can be displayed horizontally in the terminal screen is related to the width of the first-class display frame (such as the box in Figure 2b) and the second-class display frame (such as the rounded box in Figure 2b). When the width is wider, the number of display frames that can be displayed in the terminal screen is less. Exemplarily, if the width of the box and the rounded box in any content display frame 23 in Figure 2b is 1, 1 box and 1 rounded box can be displayed horizontally in the terminal screen at the same time, then when the width of the box and the rounded box is 2, the horizontal direction of the terminal screen becomes 1 box.

The method for displaying recommended content provided in the embodiment of the present disclosure belongs to the same inventive concept as the method for displaying recommended content provided in Example 1. For technical details not fully described in the embodiment of the present disclosure, please refer to Example 1, and the embodiment of the present disclosure has the same beneficial effects as Example 1.

Embodiment 3

FIG3 shows a flow chart of a method for generating recommended content provided by the third embodiment of the present disclosure. The present embodiment of the present disclosure is applicable to the generation of recommended content. The method can be implemented by a server, and can be implemented by software and/or hardware in the server. The present embodiment and the above embodiment belong to the same inventive concept, and the same technical details as the above embodiment are not repeated here.

As shown in FIG3 , the method for generating recommended content provided in the embodiment of the present disclosure includes the following steps:

S310: Obtain a first recommended content stream according to a first recommendation algorithm, where the first recommended content stream includes at least one first recommended content;

S320, obtaining a second recommended content stream according to the first recommended content and the second recommendation algorithm;

S330: Send the first recommended content stream and the second recommended content stream as recommended content streams to the client.

When receiving a refresh command, the client can send a refresh request to the server corresponding to the client; the server can generate a recommended content stream according to the received refresh request and send it to the client. The recommended content of the first recommended content stream is generated according to the first recommendation algorithm, and the recommended content of the second recommended content stream is generated according to the first recommended content and the second recommendation algorithm, thereby generating recommended content based on multiple angles, improving the richness of the recommended content, and making the recommended content more in line with user needs.

Optionally, the first recommendation algorithm is a recommendation algorithm constructed based on the first element; the second recommendation algorithm is a recommendation algorithm constructed based on the second element;

Among them, the first element includes at least one of the following: channel type, user interest, information popularity and update time; the second element includes at least one of the following: content information relevance, user viewing history and content type.

The disclosed embodiment provides a method for generating recommended content, which obtains a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream includes at least one first recommended content; obtains a second recommended content stream according to the first recommended content and a second recommendation algorithm; and sends the first recommended content stream and the second recommended content stream as recommended content streams to a client. By adopting different recommendation algorithms to generate recommended content streams, the recommended content of the recommended content streams is enriched, the deep-level needs of users are met, and the user experience is improved.

Embodiment 4

FIG4 shows a schematic diagram of the structure of a display device for recommended content provided by a fourth embodiment of the present disclosure. The embodiment of the present disclosure is applicable to the display of recommended content.

As shown in FIG4 , the display device for recommended content in the embodiment of the present disclosure includes:

The recommended content stream receiving module 410 is used to receive the recommended content stream sent by the server, the recommended content stream includes a first recommended content stream and a second recommended content stream, the first recommended content stream includes at least one first recommended content, and the second recommended content stream is generated according to the first recommended content;

The recommended content stream display module 420 is configured to display the first recommended content stream in sequence in a first direction, and to display the second recommended content stream in sequence in a second direction.

Optionally, the recommended content stream display module 420 is further specifically configured to:

The recommended content stream is displayed in the content display frame, the content display frame includes a first type display frame for displaying a first recommended content in the first recommended content stream and a second type display frame for displaying all second recommended contents in the second recommended content stream, the first type display frame and the second type display frame are arranged sequentially along the second direction in the content display frame, and the content display frames are arranged sequentially along the first direction.

Optionally, the display device for recommended content in the embodiment of the present disclosure further includes:

The browsing command receiving module is used to display the first recommended content stream in sequence in a first direction after receiving a first browsing command for the first recommended content stream; and to display the second recommended content stream in sequence in a second direction after receiving a second browsing command for the second recommended content stream. The first browsing command is triggered when the user slides along the first direction on the display screen, and the second browsing command is triggered when the user slides along the second direction on the display screen.

Optionally, when the number of first recommended contents is greater than or equal to 2, the first recommended contents include at least two content types; when the number of second recommended contents is greater than or equal to 2, the content types of the second recommended contents are the same; or, the content information of the second recommended contents is related. The content type includes at least one of the following: short video, long video, advertisement, and live broadcast.

The display device for recommended content provided in the embodiment of the present disclosure belongs to the same inventive concept as the display method for recommended content provided in Embodiment 1 and Embodiment 2. For technical details not fully described in the embodiment of the present disclosure, reference can be made to Embodiment 1 and Embodiment 2. The embodiment of the present disclosure has the same beneficial effects as Embodiment 1 and Embodiment 2.

Embodiment 5

FIG5 shows a schematic diagram of the structure of a device for generating recommended content provided by Embodiment 5 of the present disclosure. The embodiment of the present disclosure is applicable to the generation of recommended content.

As shown in FIG5 , the device for generating recommended content in an embodiment of the present disclosure includes:

A first recommended content stream generating module 510, configured to obtain a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream includes at least one first recommended content;

A second recommended content stream generating module 520, configured to obtain a second recommended content stream according to the first recommended content and a second recommendation algorithm;

The recommended content stream sending module 530 is configured to send the first recommended content stream and the second recommended content stream as recommended content streams to the client.

Optionally, the first recommendation algorithm is a recommendation algorithm constructed based on the first element; the second recommendation algorithm is a recommendation algorithm constructed based on the second element;

Among them, the first element includes at least one of the following: channel type, user interest, information popularity and update time; the second element includes at least one of the following: content information relevance, user viewing history and content type.

The display device for recommended content provided in the embodiment of the present disclosure and the display method for recommended content provided in Example 3 belong to the same inventive concept. For technical details not fully described in the embodiment of the present disclosure, please refer to Example 3, and the embodiment of the present disclosure has the same beneficial effects as Example 3.

Embodiment 6

FIG6 shows a hardware structure diagram of a terminal provided in Embodiment 6 of the present disclosure. The terminal can be implemented in various forms, and the terminal in the embodiment of the present disclosure can include but is not limited to mobile terminals such as mobile phones, smart phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), navigation devices, vehicle-mounted terminals, vehicle-mounted display terminals, vehicle-mounted electronic rearview mirrors, etc., and fixed terminals such as digital TVs, desktop computers, etc.

As shown in Fig. 6, terminal 600 may include a wireless communication unit 610, an A/V (audio/video) input unit 620, a user input unit 630, a sensing unit 640, an output unit 650, a memory 660, an interface unit 670, a processor 680, and a power supply unit 690, etc. Fig. 6 shows a terminal with various components, but it should be understood that it is not required to implement all the components shown. More or fewer components may be implemented alternatively.

Among them, the wireless communication unit 610 allows radio communication between the terminal 600 and the wireless communication system or network. The A/V input unit 620 is used to receive audio or video signals. The user input unit 630 can generate key input data according to the command input by the user to control various operations of the terminal. The sensing unit 640 detects the current state of the terminal 600, the position of the terminal 600, the presence or absence of the user's touch input to the terminal 600, the orientation of the terminal 600, the acceleration or deceleration movement and direction of the terminal 600, etc., and generates a command or signal for controlling the operation of the terminal 600. The interface unit 670 is used as an interface through which at least one external device can be connected to the terminal 600. The output unit 650 is configured to provide output signals in a visual, audio and/or tactile manner. The memory 660 can store software programs for processing and control operations performed by the processor 680, etc., or can temporarily store data that has been output or is to be output. The memory 660 may include at least one type of storage medium. Moreover, the terminal 600 can cooperate with a network storage device that performs the storage function of the memory 660 through a network connection. The processor 680 generally controls the overall operation of the terminal. In addition, the processor 680 may include a multimedia module for reproducing or playing back multimedia data. The processor 680 may perform a pattern recognition process to recognize a handwriting input or a picture drawing input performed on the touch screen as a character or image. The power supply unit 690 receives external power or internal power under the control of the processor 680 and provides the appropriate power required for operating each element and component.

When one or more programs included in the above terminal are executed by one or more processors 680, various functional applications and data processing can be performed, such as implementing the method for displaying recommended content provided in the embodiment of the present disclosure, which mainly includes:

Receiving a recommended content stream sent by a server, the recommended content stream comprising a first recommended content stream and a second recommended content stream, the first recommended content stream comprising at least one first recommended content, and the second recommended content stream being generated according to the first recommended content;

The first recommended content stream is sequentially presented in a first direction, and the second recommended content stream is sequentially presented in a second direction.

The terminal provided in the embodiment of the present disclosure and the method for displaying recommended content provided in Embodiment 1 and Embodiment 2 belong to the same inventive concept. For technical details not fully described in the embodiment of the present disclosure, reference can be made to Embodiment 1 and Embodiment 2. The embodiment of the present disclosure has the same beneficial effects as Embodiment 1 and Embodiment 2.

Embodiment 7

FIG7 shows a hardware structure diagram of a server provided in Embodiment 7 of the present disclosure. The server can be implemented in various forms, and the server in the embodiment of the present disclosure can include but is not limited to mobile servers such as mobile phones, smart phones, laptop computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), navigation devices, vehicle-mounted servers, vehicle-mounted display servers, vehicle-mounted electronic rearview mirrors, etc., and fixed servers such as digital TVs, desktop computers, etc.

As shown in FIG7 , the server 700 may include a wireless communication unit 710, an A/V (audio/video) input unit 720, a user input unit 730, a sensing unit 740, an output unit 750, a memory 760, an interface unit 770, a processor 780, and a power supply unit 790, etc. FIG7 shows a server with various components, but it should be understood that it is not required to implement all the components shown. More or fewer components may be implemented alternatively.

Among them, the wireless communication unit 710 allows radio communication between the server 700 and the wireless communication system or network. The A/V input unit 720 is used to receive audio or video signals. The user input unit 730 can generate key input data according to the command input by the user to control various operations of the server. The sensing unit 740 detects the current state of the server 700, the position of the server 700, the presence or absence of the user's touch input to the server 700, the orientation of the server 700, the acceleration or deceleration movement and direction of the server 700, etc., and generates a command or signal for controlling the operation of the server 700. The interface unit 770 serves as an interface through which at least one external device can be connected to the server 700. The output unit 750 is configured to provide output signals in a visual, audio and/or tactile manner. The memory 760 can store software programs for processing and control operations performed by the processor 780, etc., or can temporarily store data that has been output or is to be output. The memory 760 may include at least one type of storage medium. Moreover, the server 700 can cooperate with a network storage device that performs the storage function of the memory 760 through a network connection. The processor 780 generally controls the overall operation of the server. In addition, the processor 780 may include a multimedia module for reproducing or playing back multimedia data. The processor 780 may perform a pattern recognition process to recognize a handwriting input or a picture drawing input performed on the touch screen as a character or an image. The power supply unit 790 receives external power or internal power under the control of the processor 780 and provides the appropriate power required to operate each element and component.

When one or more programs included in the above server are executed by one or more processors 780, various functional applications and data processing can be performed, such as implementing the method for generating recommended content provided in the embodiment of the present disclosure, which mainly includes:

Obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream includes at least one first recommended content;

Obtaining a second recommended content stream according to the first recommended content and a second recommendation algorithm;

The first recommended content stream and the second recommended content stream are sent to the client as recommended content streams.

The terminal provided in the embodiment of the present disclosure and the method for generating recommended content provided in the third embodiment belong to the same inventive concept. For technical details not fully described in the embodiment of the present disclosure, reference can be made to the third embodiment. The embodiment of the present disclosure and the third embodiment have the same beneficial effects.

Embodiment 8

The present disclosure provides a readable medium having a computer program stored thereon. When the program is executed by a processor, the method for displaying recommended content provided in the above embodiment is implemented. The method mainly includes:

Receiving a recommended content stream sent by a server, the recommended content stream comprising a first recommended content stream and a second recommended content stream, the first recommended content stream comprising at least one first recommended content, and the second recommended content stream being generated according to the first recommended content;

The first recommended content stream is sequentially presented in a first direction, and the second recommended content stream is sequentially presented in a second direction.

Or when the program is executed by a processor, the method for generating recommended content provided in the above embodiment is implemented, and the method mainly includes:

Obtaining a first recommended content stream according to a first recommendation algorithm, where the first recommended content stream includes at least one first recommended content;

Obtaining a second recommended content stream according to the first recommended content and a second recommendation algorithm;

The first recommended content stream and the second recommended content stream are sent to the client as recommended content streams.

The readable medium of the embodiment of the present disclosure may adopt any combination of one or more computer-readable media. The computer-readable medium may be a computer-readable signal medium or a computer-readable storage medium. The computer-readable storage medium may be, for example, but not limited to, an electrical, magnetic, optical, electromagnetic, infrared, or semiconductor system, device or device, or any combination thereof. More specific examples (non-exhaustive list) of computer-readable storage media include: an electrical connection with one or more wires, a portable computer disk, a hard disk, a random access memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM) or a flash memory (FLASH), an optical fiber, a portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination thereof. In this document, a computer-readable storage medium may be any tangible medium containing or storing a program, which may be used by an instruction execution system, device or device or used in combination with it.

Computer-readable signal media may include data signals propagated in baseband or as part of a carrier wave, which carry computer-readable program code. Such propagated data signals may take a variety of forms, including but not limited to electromagnetic signals, optical signals, or any suitable combination of the above. Computer-readable signal media may also be any computer-readable medium other than a computer-readable storage medium, which may send, propagate, or transmit a program for use by or in conjunction with an instruction execution system, apparatus, or device.

Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.

Computer program code for performing the operations of the present disclosure may be written in one or more programming languages or a combination thereof, including object-oriented programming languages such as Java, Smalltalk, C++, and conventional procedural programming languages such as the "Like" language or similar programming languages. The program code may be executed entirely on the user's computer, partially on the user's computer, as a separate software package, partially on the user's computer and partially on a remote computer, or entirely on a remote computer or server. In cases involving a remote computer, the remote computer may be connected to the user's computer through any type of network, including a local area network (LAN) or a wide area network (WAN) domain, or may be connected to an external computer (e.g., via the Internet using an Internet service provider).

The readable medium provided in the embodiments of the present disclosure and the method for displaying recommended content provided in Embodiments 1 and 2 and the method for generating recommended content provided in Embodiment 3 belong to the same inventive concept. For technical details not fully described in the embodiments of the present disclosure, reference can be made to Embodiments 1 to 3, and the embodiments of the present disclosure have the same beneficial effects as Embodiments 1 to 3.

Through the above description of the implementation methods, technical personnel in the relevant field can clearly understand that the technical solution of the present disclosure can essentially or the part that contributes to the prior art can be embodied in the form of a software product. The computer software product can be stored in a computer-readable storage medium, including a number of instructions for enabling a computer device (which can be a personal computer, a server, or a network device, etc.) to execute the methods of the various embodiments of the present disclosure.

Note that the above are only preferred embodiments of the present disclosure and the technical principles used. Those skilled in the art will understand that the present disclosure is not limited to the specific embodiments herein, and that various obvious changes, readjustments and substitutions can be made by those skilled in the art without departing from the scope of protection of the present disclosure. Therefore, although the present disclosure is described in more detail through the above embodiments, the present disclosure is not limited to the above embodiments, and may include more other equivalent embodiments without departing from the concept of the present disclosure, and the scope of the present disclosure is determined by the scope of the appended claims.

Claims (10)

1. A method for displaying recommended content, comprising: receiving a recommended content stream sent by a server, wherein the recommended content stream includes a first recommended content stream and a second recommended content stream, wherein the first recommended content stream includes at least one first recommended content, and the second recommended content stream is generated according to the first recommended content; sequentially displaying the first recommended content stream in a first direction, and sequentially displaying the second recommended content stream in a second direction; The first direction is different from the second direction, and the second recommended content stream is displayed after the corresponding first recommended content in the second direction; The method further comprises: After receiving a first browsing command for the first recommended content stream, sequentially displaying the first recommended content stream in a first direction; and, After receiving a second browse command for the second recommended content stream, sequentially displaying the second recommended content stream in a second direction; The first browsing command includes a command triggered when the user slides along a first direction on the display screen, and the second browsing command includes a command triggered when the user slides along a second direction on the display screen; The first recommended content includes at least two content types; The content type of the second recommended content is the same; or the content information of the second recommended content is related; The content type includes at least one of the following: short video, long video, advertisement and live broadcast; The first recommended content in the first recommended content stream is obtained by a recommendation algorithm constructed based on the first element; The second recommended content in the second recommended content stream is obtained according to the first recommended content and a recommendation algorithm constructed based on the second element. 2. The method for displaying recommended content according to claim 1, further comprising: The recommended content stream is displayed in a content display frame, the content display frame includes a first type of display frame displaying a first recommended content in the first recommended content stream and a second type of display frame displaying all second recommended contents in the second recommended content stream, the first type of display frame and the second type of display frame are arranged sequentially along the second direction in the content display frame, and the content display frames are arranged sequentially along the first direction. 3. The method for displaying recommended content according to claim 1, characterized in that: The first element includes at least one of the following: channel type, user preference, information popularity and update time; the second element includes at least one of the following: content information relevance, user viewing history and content type. 4. A method for generating recommended content, characterized by comprising: Obtaining a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream includes at least one first recommended content; Obtaining a second recommended content stream according to the first recommended content and a second recommendation algorithm; sending the first recommended content stream and the second recommended content stream as recommended content streams to a client; Wherein, the first recommendation algorithm and the second recommendation algorithm are different; The first recommendation algorithm is a recommendation algorithm constructed based on the first element; the second recommendation algorithm is a recommendation algorithm constructed based on the second element; The first recommended content stream is displayed sequentially in a first direction in the client, and the second recommended content stream is displayed sequentially in a second direction in the client, the first direction is different from the second direction, and the second recommended content stream is displayed after the corresponding first recommended content in the second direction. 5. The method for generating recommended content according to claim 4 is characterized in that the first element includes at least one of the following: channel type, user preference, information popularity and update time; the second element includes at least one of the following: content information relevance, user viewing history and content type. 6. A display device for recommended content, comprising: A recommended content stream receiving module, configured to receive a recommended content stream sent by a server, wherein the recommended content stream includes a first recommended content stream and a second recommended content stream, wherein the first recommended content stream includes at least one first recommended content, and the second recommended content stream is generated based on the first recommended content; a recommended content stream display module, configured to sequentially display the first recommended content stream in a first direction, and sequentially display the second recommended content stream in a second direction; wherein the first direction is different from the second direction, and the second recommended content stream is displayed after the corresponding first recommended content in the second direction; The device further comprises: A browsing command receiving module, configured to display the first recommended content stream in sequence in a first direction after receiving a first browsing command for the first recommended content stream; and to display the second recommended content stream in sequence in a second direction after receiving a second browsing command for the second recommended content stream; wherein the first browsing command includes a command triggered when the user slides along the first direction on the display screen, and the second browsing command includes a command triggered when the user slides along the second direction on the display screen; The first recommended content includes at least two content types; the content types of the second recommended content are the same; or the content information of the second recommended content is related; wherein the content type includes at least one of the following: short video, long video, advertisement and live broadcast; The first recommended content in the first recommended content stream is obtained by a recommendation algorithm constructed based on the first element; The second recommended content in the second recommended content stream is obtained according to the first recommended content and a recommendation algorithm constructed based on the second element. 7. A device for generating recommended content, comprising: A first recommended content stream generating module, configured to obtain a first recommended content stream according to a first recommendation algorithm, wherein the first recommended content stream includes at least one first recommended content; A second recommended content stream generating module, configured to obtain a second recommended content stream according to the first recommended content and a second recommendation algorithm; a recommended content stream sending module, configured to send the first recommended content stream and the second recommended content stream as recommended content streams to a client; Wherein, the first recommendation algorithm and the second recommendation algorithm are different; The first recommendation algorithm is a recommendation algorithm constructed based on the first element; the second recommendation algorithm is a recommendation algorithm constructed based on the second element; The first recommended content stream is displayed sequentially in a first direction in the client, and the second recommended content stream is displayed sequentially in a second direction in the client, the first direction is different from the second direction, and the second recommended content stream is displayed after the corresponding first recommended content in the second direction. 8. A terminal, characterized in that the terminal comprises: one or more processors; A memory for storing one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the method for displaying recommended content as described in any one of claims 1 to 3. 9. A server, characterized in that the server comprises: one or more processors; A memory for storing one or more programs; When the one or more programs are executed by the one or more processors, the one or more processors implement the method for generating recommended content as described in any one of claims 4-5. 10. A readable medium having a computer program stored thereon, characterized in that when the program is executed by a processor, the method for displaying recommended content as described in any one of claims 1 to 3 or the method for generating recommended content as described in any one of claims 4 to 5 is implemented.