CN110704291B - User flow direction acquisition method and device based on icon attribute identification and electronic equipment - Google Patents
User flow direction acquisition method and device based on icon attribute identification and electronic equipment Download PDFInfo
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Abstract
The invention discloses a user flow direction acquisition method and device based on icon attribute identification. The user flow direction acquisition method comprises the following steps: acquiring an icon file of a user, wherein the icon file data comprises an icon file generated when the user application completes a task; constructing a user flow direction judging rule; and identifying the icon file attribute, and acquiring the user flow direction by utilizing the user flow direction judging rule. The method comprises the steps of firstly obtaining an icon file of a user, and obtaining a user flow according to the attribute of the icon file and a user flow judging rule. By the user flow direction acquisition method, technical support is provided for recall old users.
Description
Technical Field
The present invention relates to the field of computer information processing, and in particular, to a method, an apparatus, an electronic device, and a computer readable medium for obtaining a user flow based on icon attribute identification.
Background
With the proliferation of internet economy, the application of the same or similar service is increased, the selectivity of consumers is greatly improved, the viscosity of the same application is correspondingly reduced, the loyalty of users is also reduced, and the multiplexing rate of old users is at a lower level. How to acquire the flow direction of the user so as to make accurate analysis and judgment and formulate a targeted marketing strategy becomes an important subject.
In the prior art, the grasping of the user flow direction is generally achieved depending on the acquisition of external data. This has a large hysteresis and a low hit rate, and it is difficult to form a sufficient population of analysis samples. In this context, there is a need to devise a more accurate and efficient user flow direction acquisition method and apparatus.
Disclosure of Invention
In view of the foregoing, the present specification is directed to providing a method and apparatus for obtaining a user flow direction based on icon attribute identification that overcomes or at least partially solves the foregoing problems.
Other features and advantages of the present disclosure will be apparent from the following detailed description, or may be learned in part by the practice of the disclosure.
In a first aspect, the present disclosure provides a method for obtaining a user flow direction based on icon attribute identification, including:
acquiring an icon file of a user, wherein the icon file data comprises an icon file generated when the user application completes a task;
constructing a user flow direction judging rule;
and identifying the icon file attribute, and acquiring the user flow direction by utilizing the user flow direction judging rule.
In an exemplary embodiment of the present disclosure, the acquiring the icon file of the user further includes:
acquiring an application type according to a reference application;
identifying a local application of the same type as a target application based on the reference application type;
and acquiring the icon file of the target application.
In an exemplary embodiment of the present disclosure, the icon file generated when the user application completes the task includes:
and the target application completes the icon file generated when the functional operation is completed.
In an exemplary embodiment of the present disclosure, further comprising:
the functional operations may include, in particular, financial, transactional, or social operations completed using the target application.
In an exemplary embodiment of the present disclosure, the obtaining the icon file of the target application further includes:
acquiring the icon file based on the file name of the icon file;
or the icon file is acquired by image recognition.
In an exemplary embodiment of the present disclosure, the obtaining the icon file based on the file name of the icon file further includes:
and establishing a mapping of the target application and the file name of the icon file.
In an exemplary embodiment of the disclosure, the constructing the user flow direction determination rule includes:
acquiring the generation time of the target application icon file;
determining a time reference point;
and comparing the generation time of the target application icon with the time reference point sequence to judge the operation behavior of the user.
In an exemplary embodiment of the present disclosure, the time reference point may specifically include:
the last point in time of the completed use in the reference application.
In an exemplary embodiment of the present disclosure, further comprising: the user imei rights are acquired.
In a second aspect, the present disclosure provides a user flow direction acquisition device based on icon attribute identification, including:
the acquisition module is used for: the icon file data comprises icon files generated when the user application completes a task;
the construction module comprises: the method is used for constructing a user flow direction judging rule;
and an identification module: and the icon file attribute is used for identifying the icon file attribute, and the user flow direction is obtained by utilizing the user flow direction judging rule.
In an exemplary embodiment of the present disclosure, the acquiring the icon file of the user further includes:
acquiring an application type according to a reference application;
identifying a local application of the same type as a target application based on the reference application type;
and acquiring the icon file of the target application.
In an exemplary embodiment of the present disclosure, the icon file generated when the user application completes the task includes:
and the target application completes the icon file generated when the functional operation is completed.
In one exemplary embodiment of the present disclosure, the functional operation may specifically include a financial, transaction, or social operation completed using the target application.
In an exemplary embodiment of the present disclosure, obtaining the icon file of the target application further includes:
acquiring the icon file based on the file name of the icon file;
or the icon file is acquired by image recognition.
In an exemplary embodiment of the present disclosure, the obtaining the icon file based on the file name of the icon file further includes:
and establishing a mapping between the target application and the file name of the icon file.
In an exemplary embodiment of the disclosure, the constructing the user flow direction determination rule includes:
acquiring the generation time of the target application icon file;
determining a time reference point;
and comparing the generation time of the target application icon with the time reference point sequence to judge the operation behavior of the user.
In an exemplary embodiment of the present disclosure, the time reference point may specifically include:
the last point in time of the completed use in the reference application.
In an exemplary embodiment of the present disclosure, further comprising: the user imei rights are acquired.
In a third aspect, the present description provides a server comprising a processor and a memory:
the memory is used for storing a program for executing the method of any one of the above;
the processor is configured to execute a program stored in the memory.
In a fourth aspect, embodiments of the present invention provide a computer readable storage medium having stored thereon a computer program which when executed by a processor performs any of the methods described above.
The invention further obtains the distribution of the user and constructs the rule for judging the flow direction of the user by obtaining the icon file of the user, and obtains the flow direction of the user by identifying the attribute of the icon file of the user. The method particularly relates to the flow direction of the new user and the old user, and provides specific data and technical support for recall of the old user.
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In order to make the technical problems solved by the present invention, the technical means adopted and the technical effects achieved more clear, specific embodiments of the present invention will be described in detail below with reference to the accompanying drawings. It should be noted, however, that the drawings described below are merely illustrative of exemplary embodiments of the present invention and that other embodiments of the present invention may be derived from these drawings by those skilled in the art without undue effort.
Fig. 1 is a flowchart illustrating a user flow acquisition method based on icon attribute identification, according to an exemplary embodiment.
Fig. 2 is a block diagram illustrating a user flow direction acquisition device based on icon attribute identification according to another exemplary embodiment.
Fig. 3 is a schematic structural diagram of an electronic device according to an embodiment of the present disclosure;
fig. 4 is a schematic diagram of a computer readable medium according to an embodiment of the present disclosure.
Detailed Description
Exemplary embodiments of the present invention will now be described more fully with reference to the accompanying drawings. However, the exemplary embodiments can be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these exemplary embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of the invention to those skilled in the art. The same reference numerals in the drawings denote the same or similar elements, components or portions, and thus a repetitive description thereof will be omitted.
The features, structures, characteristics or other details described in a particular embodiment do not exclude that may be combined in one or more other embodiments in a suitable manner, without departing from the technical idea of the invention.
In the description of specific embodiments, features, structures, characteristics, or other details described in the present invention are provided to enable one skilled in the art to fully understand the embodiments. However, it is not excluded that one skilled in the art may practice the present invention without one or more of the specific features, structures, characteristics, or other details.
The flow diagrams depicted in the figures are exemplary only, and do not necessarily include all of the content and operations/, nor do they necessarily have to be performed in the order described. For example, some operations may be decomposed, and some operations may be combined or partially combined, so that the order of actual execution may be changed according to actual situations.
The block diagrams depicted in the figures are merely functional entities and do not necessarily correspond to physically separate entities. That is, the functional entities may be implemented in software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
It should be understood that although the terms first, second, third, etc. may be used herein to describe various devices, elements, components or portions, this should not be limited by these terms. These words are used to distinguish one from the other. For example, a first device may also be referred to as a second device without departing from the spirit of the invention.
The term "and/or" and/or "includes all combinations of any of the associated listed items and one or more.
The invention provides a user flow direction acquisition method based on icon attribute identification, which has the following overall ideas:
the user flow direction acquisition method based on icon attribute identification comprises the following steps:
acquiring an icon file of a user, wherein the icon file data comprises an icon file generated when the user application completes a task;
constructing a user flow direction judging rule;
and identifying the icon file attribute, and acquiring the user flow direction by utilizing the user flow direction judging rule.
According to the method, the user flow direction judging rule is constructed through the icon file of the user, the attribute of the icon file is identified, and the user flow direction is obtained by combining the user flow direction judging rule.
The technical scheme of the invention is described and illustrated in detail below through a few specific embodiments.
Referring to fig. 1, a user flow direction acquisition method based on icon attribute identification includes:
s101: and acquiring icon files of the user, wherein the icon file data comprise icon files generated when the user application completes the task.
The obtaining the icon file of the user further includes:
acquiring an application type according to a reference application;
identifying a local application of the same type as a target application based on the reference application type;
and acquiring the icon file of the target application.
In this embodiment of the present disclosure, the obtaining the icon file of the user specifically includes:
and acquiring files in the directory document of the target application, sequencing the files according to time sequence, screening the files recorded by the user in the reference application at the time point, and searching whether different icon files of the target application on the borrowing completion page exist or not.
And when the imei right of the user is acquired according to the system characteristics of the android application, the directory document can be read.
The directory document can be a local configuration, a local cache file and the like.
The icon file generated when the user application completes the task comprises:
and the target application completes the icon file generated when the functional operation is completed.
Wherein the functional operation may specifically comprise a financial, transaction or social operation completed using the target application.
The obtaining the icon file of the target application further comprises:
acquiring the icon file based on the file name of the icon file;
or the icon file is acquired by image recognition.
The obtaining the icon file based on the file name of the icon file further comprises:
and establishing a mapping of the target application and the file name of the icon file.
S102: constructing a user flow direction judging rule;
the constructing the user flow direction judging rule comprises the following steps:
acquiring the generation time of the target application icon file;
in the embodiment of the present specification, the icon file of the target application on the borrowing completion page is acquired by acquiring the directory document of the target application, and the generation time of the icon file is recorded.
Determining a time reference point;
in this embodiment of the present disclosure, the time reference point is a last time point of completing the borrowing in the reference application, and is used to compare with the generation time of the icon file of the target application on the borrowing completion page, so as to determine the flow direction of the user.
And comparing the generation time of the target application icon file with the time reference point sequence to judge the operation behavior of the user.
In the embodiment of the present specification, the time reference point may specifically include:
the user completes the last point in time of use in the reference application.
Wherein, the last time point may specifically include: the last mobile payment date, the initial borrowing date, the mobile payment date, the completion date, the credit date and the last repayment date of the user in the reference application.
Further comprises: the user imei rights are acquired.
In the embodiment of the specification, the authority of the user imei is obtained, the authority of accessing the directory document of the user can be obtained, and the icon file of the user is further queried by accessing the directory document of the user.
S103: and identifying the icon file attribute, and acquiring the user flow direction by utilizing the user flow direction judging rule.
In this embodiment of the present disclosure, the icon file generation time of the target application is after the time reference point of the reference application, and indicates that the user has streamed the target application from the reference application.
The method ensures that the invention achieves the following technical effects:
and identifying the attribute of the icon file by acquiring the icon file of the user, and acquiring the user flow direction by utilizing the user flow direction judging rule, so that technical support is provided for recall of the old user, and the imperfection of user behavior analysis is avoided.
Those skilled in the art will appreciate that all or part of the embodiments described above are implemented as a program (computer program) executed by a computer data processing apparatus. The above-described method provided by the present invention can be implemented when the computer program is executed. Moreover, the computer program may be stored in a computer readable storage medium, which may be a readable storage medium such as a magnetic disk, an optical disk, a ROM, a RAM, or a storage array composed of a plurality of storage media, for example, a magnetic disk or a tape storage array. The storage medium is not limited to a centralized storage, but may be a distributed storage, such as cloud storage based on cloud computing.
The following describes apparatus embodiments of the invention that may be used to perform method embodiments of the invention. Details described in the embodiments of the device according to the invention should be regarded as additions to the embodiments of the method described above; for details not disclosed in the embodiments of the device according to the invention, reference may be made to the above-described method embodiments.
Referring to fig. 2, the apparatus for obtaining a user flow based on icon attribute identification includes:
the acquisition module 201: and the icon file data comprise icon files generated when the user application completes the task.
The obtaining the icon file of the user further includes:
acquiring an application type according to a reference application;
identifying a local application of the same type as a target application based on the reference application type;
and acquiring the icon file of the target application.
In this embodiment of the present disclosure, the obtaining the icon file of the user specifically includes:
and acquiring files in the directory document of the target application, sequencing the files according to time sequence, screening the files recorded by the user in the reference application at the time point, and searching whether different icon files of the target application on the borrowing completion page exist or not.
And when the imei right of the user is acquired according to the system characteristics of the android application, the directory document can be read.
The directory document can be a local configuration, a local cache file and the like.
The icon file generated when the user application completes the task comprises:
and the target application completes the icon file generated when the functional operation is completed. The functional operations may include, in particular, financial, transactional, or social operations completed using the target application.
The obtaining the icon file of the target application further comprises:
acquiring the icon file based on the file name of the icon file;
or the icon file is acquired by image recognition.
The obtaining the icon file based on the file name of the icon file further comprises:
and establishing a mapping of the target application and the file name of the icon file.
The construction module 202: the method is used for constructing a user flow direction judging rule;
the constructing the user flow direction judging rule comprises the following steps:
acquiring the generation time of the target application icon file;
in the embodiment of the present specification, the icon file of the target application on the borrowing completion page is acquired by acquiring the directory document of the target application, and the generation time of the icon file is recorded.
Determining a time reference point;
in this embodiment of the present disclosure, the time reference point is a last time point of completing the borrowing in the reference application, and is used to compare with the generation time of the icon file of the target application on the borrowing completion page, so as to determine the flow direction of the user.
And comparing the generation time of the target application icon with the time reference point sequence to judge the operation behavior of the user.
In the embodiment of the present specification, the time reference point may specifically include:
the user completes the last point in time of use in the reference application.
Wherein, the last time point may specifically include: the last mobile payment date, the initial borrowing date, the mobile payment date, the completion date, the credit date and the last repayment date of the user in the reference application.
The time reference point may specifically include:
the last point in time of the completed use in the reference application.
Further comprises: the user imei rights are acquired.
In the embodiment of the specification, the authority of the user imei is obtained, the authority of accessing the directory document of the user can be obtained, and the icon file of the user is further queried by accessing the directory document of the user.
The identification module 203: and the icon file attribute is used for identifying the icon file attribute, and the user flow direction is obtained by utilizing the user flow direction judging rule.
In this embodiment of the present disclosure, the icon file generation time of the target application is after the time reference point of the reference application, and indicates that the user has streamed the target application from the reference application.
It will be appreciated by those skilled in the art that the modules in the embodiments of the apparatus described above may be distributed in an apparatus as described, or may be distributed in one or more apparatuses different from the embodiments described above with corresponding changes. The modules of the above embodiments may be combined into one module, or may be further split into a plurality of sub-modules.
The following describes an embodiment of an electronic device according to the present invention, which may be regarded as a specific physical implementation of the above-described embodiment of the method and apparatus according to the present invention. Details described in relation to the embodiments of the electronic device of the present invention should be considered as additions to the embodiments of the method or apparatus described above; for details not disclosed in the embodiments of the electronic device of the present invention, reference may be made to the above-described method or apparatus embodiments.
Fig. 3 is a block diagram of an exemplary embodiment of an electronic device according to the present invention. An electronic device 300 according to this embodiment of the present invention is described below with reference to fig. 3. The electronic device 300 shown in fig. 3 is merely an example and should not be construed as limiting the functionality and scope of use of embodiments of the present invention.
As shown in fig. 3, the electronic device 300 is embodied in the form of a general purpose computing device. Components of electronic device 300 may include, but are not limited to: at least one processing unit 310, at least one memory unit 320, a bus 330 connecting the different system components (including the memory unit 320 and the processing unit 310), a display unit 340, and the like.
Wherein the storage unit stores program code that is executable by the processing unit 310 such that the processing unit 310 performs the various exemplary embodiments of the present invention described in the electronic prescription flow processing methods section of the present specification. For example, the processing unit 310 may perform as shown in fig. 3.
The memory unit 320 may include readable media in the form of volatile memory units, such as Random Access Memory (RAM) 3201 and/or cache memory 3202, and may further include Read Only Memory (ROM) 3203.
The storage unit 320 may also include a program/utility 3204 having a set (at least one) of program modules 3205, such program modules 3205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment.
Bus 330 may be one or more of several types of bus structures including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 300 may also communicate with one or more external devices 400 (e.g., keyboard, pointing device, bluetooth device, etc.), one or more devices that enable a user to interact with the electronic device 300, and/or any device (e.g., router, modem, etc.) that enables the electronic device 300 to communicate with one or more other computing devices. Such communication may occur through an input/output (I/O) interface 350. Also, electronic device 300 may communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet, through network adapter 360. The network adapter 360 may communicate with other modules of the electronic device 300 via the bus 330. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with electronic device 300, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.
From the above description of embodiments, those skilled in the art will readily appreciate that the exemplary embodiments described herein may be implemented in software, or may be implemented in software in combination with necessary hardware. Thus, the technical solution according to the embodiments of the present invention may be embodied in the form of a software product, which may be stored in a computer readable storage medium (may be a CD-ROM, a usb disk, a mobile hard disk, etc.) or on a network, and includes several instructions to cause a computing device (may be a personal computer, a server, or a network device, etc.) to perform the above-mentioned method according to the present invention. The computer program, when executed by a data processing device, enables the computer readable medium to carry out the above-described method of the present invention, namely:
the invention further obtains the distribution of the user and constructs the rule for judging the flow direction of the user by obtaining the icon file of the user, and obtains the flow direction of the user by identifying the attribute of the icon file of the user. The method particularly relates to the flow direction of the new user and the old user, and provides specific data and technical support for recall of the old user.
Fig. 4 is a schematic diagram of a computer readable medium according to an embodiment of the present disclosure.
The computer program may be stored on one or more computer readable media. The computer readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
The computer readable storage medium may include a data signal propagated in baseband or as part of a carrier wave, with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. A readable storage medium may also be any readable medium that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a readable storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device, partly on a remote computing device, or entirely on the remote computing device or server. In the case of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., connected via the Internet using an Internet service provider).
In summary, the invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will appreciate that some or all of the functionality of some or all of the components in accordance with embodiments of the present invention may be implemented in practice using a general purpose data processing device such as a microprocessor or Digital Signal Processor (DSP). The present invention can also be implemented as an apparatus or device program (e.g., a computer program and a computer program product) for performing a portion or all of the methods described herein. Such a program embodying the present invention may be stored on a computer readable medium, or may have the form of one or more signals. Such signals may be downloaded from an internet website, provided on a carrier signal, or provided in any other form.
The above-described specific embodiments further describe the objects, technical solutions and advantageous effects of the present invention in detail, and it should be understood that the present invention is not inherently related to any particular computer, virtual device or electronic apparatus, and various general-purpose devices may also implement the present invention. The foregoing description of the embodiments of the invention is not intended to be limiting, but rather is intended to cover all modifications, equivalents, alternatives, and improvements that fall within the spirit and scope of the invention.
Claims (12)
1. The user flow direction acquisition method based on icon attribute identification is characterized by comprising the following steps:
acquiring an application type according to a reference application; identifying the local application of the same type as a target application based on the reference application type;
acquiring a user imei authority; accessing a catalog document of the target application through the user imei authority to acquire an icon file generated when the target application completes a task;
constructing a user flow direction judging rule, which comprises the following steps: acquiring the generation time of generating an icon file when the target application completes a task; determining a time reference point, wherein the time reference point is the last time point when the reference application completes a task; judging the operation behavior of the user by comparing the generation time with the time datum sequence;
and identifying the icon file attribute, and acquiring the user flow direction by utilizing the user flow direction judging rule.
2. The method of claim 1, wherein the icon file generated when the user application completes a task comprises:
and the target application completes the icon file generated when the functional operation is completed.
3. The method according to claim 2, characterized in that:
the functional operations may include, in particular, financial, transactional, or social operations completed using the target application.
4. The method of claim 3, wherein obtaining the icon file for the target application further comprises:
acquiring the icon file based on the file name of the icon file;
or the icon file is acquired by image recognition.
5. The method of claim 4, wherein the obtaining the icon file based on the file name of the icon file further comprises:
and establishing a mapping of the target application and the file name of the icon file.
6. User flow direction acquisition device based on icon attribute discernment, characterized by comprising:
the acquisition module is used for: the method comprises the steps of acquiring an application type according to a reference application; identifying the local application of the same type as a target application based on the reference application type; acquiring a user imei authority; accessing a catalog document of the target application through the user imei authority to acquire an icon file generated when the target application completes a task;
the construction module comprises: the method is used for constructing the user flow direction judging rule and comprises the following steps: acquiring the generation time of generating an icon file when the target application completes a task; determining a time reference point, wherein the time reference point is the last time point when the reference application completes a task; judging the operation behavior of the user by comparing the generation time with the time datum sequence;
and an identification module: and the icon file attribute is used for identifying the icon file attribute, and the user flow direction is obtained by utilizing the user flow direction judging rule.
7. The user flow direction acquisition device according to claim 6, wherein the icon file generated when the user application completes a task includes:
and the target application completes the icon file generated when the functional operation is completed.
8. The user flow direction acquisition device according to claim 7, wherein the functional operation may specifically comprise a financial, transaction or social operation performed using the target application.
9. The user flow direction acquisition device according to claim 8, wherein acquiring the icon file of the target application further comprises:
acquiring the icon file based on the file name of the icon file;
or the icon file is acquired by image recognition.
10. The user flow direction acquisition device according to claim 9, wherein the acquiring the icon file based on the file name of the icon file further comprises:
and establishing a mapping between the target application and the file name of the icon file.
11. A server comprising a processor and a memory:
the memory is used for storing a program for executing the method of any one of claims 1 to 5; the processor is configured to execute a program stored in the memory.
12. A computer readable storage medium storing a computer program, characterized in that the program, when executed by a processor, implements the method of any one of claims 1 to 5.
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CN107870706A (en) * | 2017-10-18 | 2018-04-03 | 深圳市金立通信设备有限公司 | One kind management figure calibration method, terminal and computer-readable medium |
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CN107870706A (en) * | 2017-10-18 | 2018-04-03 | 深圳市金立通信设备有限公司 | One kind management figure calibration method, terminal and computer-readable medium |
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