CN110545523A - UWB technology-based exhibitions positioning analysis system and method - Google Patents
UWB technology-based exhibitions positioning analysis system and method Download PDFInfo
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- CN110545523A CN110545523A CN201910762310.XA CN201910762310A CN110545523A CN 110545523 A CN110545523 A CN 110545523A CN 201910762310 A CN201910762310 A CN 201910762310A CN 110545523 A CN110545523 A CN 110545523A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/021—Services related to particular areas, e.g. point of interest [POI] services, venue services or geofences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/029—Location-based management or tracking services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/35—Services specially adapted for particular environments, situations or purposes for the management of goods or merchandise
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W64/00—Locating users or terminals or network equipment for network management purposes, e.g. mobility management
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/02—Services making use of location information
- H04W4/024—Guidance services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04W—WIRELESS COMMUNICATION NETWORKS
- H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
- H04W4/30—Services specially adapted for particular environments, situations or purposes
- H04W4/33—Services specially adapted for particular environments, situations or purposes for indoor environments, e.g. buildings
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- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Information Retrieval, Db Structures And Fs Structures Therefor (AREA)
Abstract
The invention discloses a system and a method for positioning and analyzing exhibitions based on UWB technology, wherein the system comprises an audience UWB chest card, an exhibition position UWB tag, an exhibit UWB tag, a base station, an application server, a database server, an audience exhibition APP and group exhibitor exhibition management software, the audience UWB chest card is internally provided with the audience UWB tag, the base station is deployed in the exhibitions, the base station receives pulse signals sent by the audience UWB tag, the exhibition position UWB tag or the exhibit UWB tag, the database server collects the coordinate position of the audience sent by the base station, and the application server communicates with the database server, the audience exhibition APP and the group exhibitor exhibition management software. The invention can effectively and accurately acquire the trace data of the audience, can intelligently analyze the data of the audience and provide corresponding services, can check the real-time distribution diagram of the audience/customers and can know the interest of the audience/customers on the type of exhibits.
Description
Technical Field
the invention relates to the field of exhibitions, in particular to an exhibitions positioning analysis system and method based on a UWB technology.
Background
The existing exhibition industry is a special industry, people who enter the exhibition can enter the exhibition to participate in activities only by carrying chest cards with certificates, but the chest cards are common chest cards without integrated electronic media, cannot be used for positioning and navigating with high precision, cannot collect the trace tracks of audiences, and cannot analyze the interests of the audiences in the exhibition places and the types of exhibits. The existing exhibitions do not effectively and accurately acquire the trace data of audiences, cannot intelligently analyze the data of the audiences and provide corresponding services, cannot know the real-time distribution diagram of the audiences/customers and cannot know the interest of the audiences/customers in the types of commodities.
Disclosure of Invention
The technical problem to be solved by the present invention is to provide a UWB-based exhibitions positioning analysis system and method, which can effectively and highly accurately collect the audience trace data, perform intelligent analysis on the audience data, provide corresponding services, check the real-time distribution of the audience/customers, and know what type of exhibits the audience/customers are interested in.
the technical scheme adopted by the invention for solving the technical problems is as follows: the exhibition positioning analysis system based on the UWB technology is constructed and comprises an audience UWB chest card, an exhibition position UWB tag, an exhibit UWB tag, a base station, an application server, a database server, an audience exhibition APP and group exhibition manager exhibition management software, wherein the audience UWB tag is arranged in the audience UWB chest card, the base station is deployed in an exhibition, the base station receives pulse signals sent by the audience UWB tag, the exhibition position UWB tag or the exhibit UWB tag, the database server collects the coordinate position of the audience sent by the base station through a wireless network or a wired network, and the application server is respectively communicated with the database server, the audience exhibition APP and the group exhibition manager exhibition management software; the audience exhibition APP is installed on the mobile terminal of the audience, and the group exhibitor exhibition management software is installed on the terminal equipment of the group exhibitor.
in the exhibition positioning analysis system based on the UWB technology, the audience UWB tag sends a pulse signal to the base station to position the coordinate position of the audience in the exhibition hall.
In the UWB technology-based exhibitions positioning analysis system, the exhibition UWB tag and the exhibit UWB tag send pulse signals to the base station to position the coordinate positions of the exhibition and the exhibits in the exhibition hall.
In the UWB-technology-based exhibition positioning analysis system, the application server calculates the longest residence time of each audience at the exhibition position, the exhibits within the designated range from the audience, the exhibits nearest to the audience and the exhibits with the longest duration according to the collected coordinate positions.
In the UWB-technology-based exhibitions positioning analysis system, the designated range is 1-50 cm.
In the exhibition positioning analysis system based on the UWB technology, after data analysis, the similar exhibitions and group exhibitors are pushed to the audience exhibition APP through the group exhibitor exhibition management software, and the audience finds the corresponding exhibitors and exhibitors through the indoor navigation system.
The invention also relates to a UWB technology-based exhibitions positioning analysis method, which is applied to the UWB technology-based exhibitions positioning analysis system and comprises the following steps:
A) The audience registers through an online registration system provided by an application server, and the data of the audience is collected into a database server;
B) The group exhibitor enters group exhibitor exhibition management software to bind the information of the audience with the ID of the audience UWB tag together and make an audience UWB chest card;
C) Audience UWB chest cards are taken by the audience and then enter the exhibition to participate in activities, at the moment, the audience UWB tags send out pulse signals, a base station deployed in the exhibition receives the pulse signals, indoor coordinate information of the audience is collected into the database server through a third-party UWB positioning system and is collected once every set time, the application server carries out statistics according to the currently received audience UWB tags to obtain the number of the audience on the current exhibition, and an online people flow distribution diagram is displayed according to the latest position coordinate information of the audience;
D) The database server collects the audience UWB tags within 1m of the exhibition position UWB tags every set time, the application server calculates the residence time of the audience at the exhibition position and calculates the top 10 exhibitors most popular with the audience;
E) The database server collects the audience UWB tags within a range of 20cm away from the exhibit UWB tags at set time intervals, the application server calculates the residence time of the audience in the exhibits, obtains the exhibits which are interested by the current audience, and calculates the first 50 exhibits which are most popular with the audience;
F) Similar exhibits and exhibitor information which are interested in the audience exhibition APP are pushed to the audience exhibition APP on the mobile terminal of the audience, and the audience finds the exhibitor positions through indoor navigation provided by the audience exhibition APP.
In the UWB-technology-based exhibitions location analysis method of the present invention, the set time is 10 seconds.
In the UWB-technology-based exhibitions location analysis method of the present invention, the exhibitor information includes indoor coordinates.
the system and the method for analyzing the exhibitions based on the UWB technology have the following beneficial effects: because the invention is provided with audience UWB chest cards, exhibition UWB labels, base stations, application servers, database servers, audience exhibition APPs and group exhibition management software, the audience UWB labels are arranged in the audience UWB chest cards, the base stations receive pulse signals sent by the audience UWB labels, the exhibition UWB labels or the exhibition UWB labels, the database servers collect the position information of the audiences sent by the base stations through a wireless network or a wired network, the application servers are respectively communicated with the database servers, the audience exhibition APPs and the group exhibition management software, the application servers can calculate various parameters according to the collected coordinate positions, the invention can effectively and highly precisely collect the trace data of the audiences, the data of the audience can be intelligently analyzed and corresponding services can be provided, the real-time distribution graph of the audience/customers can be checked, and the type of exhibits in which the audience/customers are interested can be known.
drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
FIG. 1 is a block diagram of an embodiment of a UWB-based exhibitions positioning analysis system and method of the present invention;
FIG. 2 is a schematic illustration of the embodiment;
Fig. 3 is a flowchart of a method for exhibitively positioning analysis in UWB technology in the described embodiment.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
in the embodiment of the system and method for UWB-based exhibitions location analysis of the present invention, the architecture of the system for UWB-based exhibitions location analysis is shown in fig. 1. In fig. 1, the system for exhibitions positioning analysis based on UWB technology includes audience UWB chest card, exhibition UWB tag, exhibit UWB tag, base station, application server, database server, audience exhibitions APP and group exhibitor management software, UWB tag in fig. 1 includes audience UWB tag, exhibition UWB tag and exhibit UWB tag, audience UWB tag is built in audience UWB chest card, UWB technology works on the principle that gaussian single-cycle ultra-short-time pulses with strictly controlled pulse interval are sent and received, the bandwidth of signal is very wide due to ultra-short-cycle single-cycle pulses, receiver directly converts pulse sequence into baseband signal with one-stage front-end cross correlator, middle-frequency stage in traditional communication equipment is omitted, and equipment complexity is greatly reduced.
Specifically, the base station is deployed in the exhibition, the base station receives pulse signals sent by audience UWB tags, exhibition position UWB tags or exhibit UWB tags, the database server collects the coordinate positions of the audiences sent by the base station through a wireless network or a wired network, and the application server is respectively communicated with the database server, an audience exhibition APP and group exhibitor exhibition management software. The application server can calculate various parameters according to the collected coordinate position, the invention can effectively and accurately collect the trace data of the audience, can intelligently analyze the data of the audience and provide corresponding services, can check the real-time distribution diagram of the audience/customers and can know the type of exhibits in which the audience/customers are interested.
In this embodiment, the audience exhibition APP is installed on the mobile terminal of the audience, and the mobile terminal of the audience may be a mobile phone or a tablet computer of the audience. The group exhibitor exhibition management software is installed on the terminal equipment of the group exhibitor, and the terminal equipment of the group exhibitor can be a computer.
The invention adopts an indoor positioning system of high-precision UWB technology, and the precision can be controlled to 1 cm. And sending a pulse signal to a base station through an audience UWB tag integrated in an audience UWB chest card to locate the coordinate position of the audience in the exhibition hall.
In this embodiment, exhibition position UWB label pastes on the exhibition position, and the showpiece UWB label pastes on the showpiece, and exhibition position UWB label and showpiece UWB label send pulse signal to the basic station to the coordinate position of location exhibition position and showpiece in the exhibition hall, the database server can collect the position information that is position and showpiece of exhibition position.
in this embodiment, the application server calculates, according to the collected coordinate positions, the exhibition in which exhibition stall each audience has the longest residence time, the exhibit within a specified range from the audience, the exhibit closest to the audience, and the exhibit with the longest duration. The designated range is 1-50 cm, in other words, the application server calculates the longest residence time of each audience at which exhibition position, which exhibits within 1-50 cm from the audience, which exhibits are closest to the audience and which exhibits with the longest duration through the collected coordinate positions.
in this embodiment, after data analysis, the similar exhibitions and group exhibitors are pushed to the audience exhibition APP through the group exhibitor exhibition management software, and the audience finds the corresponding exhibitors and exhibitors through the indoor navigation system.
Fig. 2 is a schematic diagram of the exhibition in the present embodiment.
The embodiment also relates to a UWB technology-based exhibitions positioning analysis method which is applied to the UWB technology-based exhibitions positioning analysis system. A flowchart of the exhibitions location analysis method based on UWB technology is shown in fig. 3. In fig. 3, the method for analyzing exhibitions based on UWB technology includes the following steps:
Step S01, the audience logs in through the online log-in system provided by the application server, and the audience data is collected in the database server: in this step, the audience registers through the online registration system provided by the application server, and the audience data is collected into the database server.
Step S02 group exhibitor enters group exhibitor exhibition management software to bind the audience information and the audience UWB tag ID together, and make audience UWB chest card: in this step, the group exhibitor enters into group exhibitor exhibition management software, binds the audience information and the audience UWB tag ID together, and has the audience UWB chest card with the audience UWB tag.
Step S03 audience gets audience UWB chest card and enters into exhibition to take part in activity, at this moment, audience UWB label sends out pulse signal, base station disposed in exhibition receives pulse signal, indoor coordinate information of audience is collected into database server through third party UWB positioning system, and is collected once every set time, application server makes statistics according to audience UWB label received at present, obtains audience number on present exhibition, displays on-line people stream distribution diagram according to audience latest position coordinate information: in this step, audience gets audience UWB chest card and then enters into exhibition to participate in the activity, audience UWB label in audience UWB chest card sends pulse signal this moment, base station disposed in the exhibition receives pulse signal, collect audience's indoor coordinate information to database server through third party UWB positioning system, collect once every set time, application server does statistics according to audience UWB label that receives at present, according to the following formula: COUNT (county [ audience UWB ID ])) how many audiences are present at the present exhibition, and display the online people flow distribution map according to the latest coordinates.
In this embodiment, the set time is 10 seconds, and the group exhibitor exhibition management software may set the collection time interval.
Step S04, the database server collects the audience UWB tags within 1m of the exhibition position UWB tag every set time, the application server calculates the detention time of the audience at the exhibition position, and calculates the top 10 exhibition traders most popular with the audience: in this step, the database server collects the audience UWB tags within 1m of the booth UWB tag every set time (10 seconds), and the application server follows the following formula: the residence TIME of the audience at the exhibition position is calculated BY SUM (residence TIME) GROUP BY [ audience UWB ID ], and according to the formula SELECT TOP 10SUM [ residence TIME ] GROUP BY [ exhibition position UWE ID ] [ audience UWB ID ] ORDER BY SUM [ residence TIME ] DESC calculates the TOP 10 exhibition quotient most popular to the audience.
Step S05, the database server collects the audience UWB tags within 20cm of the exhibit UWB tag every set time, the application server calculates the detention time of the audience in the exhibit, obtains the present interested exhibit, and calculates the first 50 exhibits most popular to the audience: in the step, the database server collects the audience UWB tags within 20cm of the exhibit UWB tag at set time intervals, and the application server is used for the following formula: the SUM (residence TIME) GROUP BY [ audience UWB ID ] calculates the TIME that the audience stays at the exhibit, from which it is derived what exhibit the audience is currently interested in. The TOP 50 exhibits most popular to the audience are calculated according to the formula SELECT TOP 50SUM [ residence TIME ] GROUP BY [ exhibit UWB ID ] audience UWB ID [ ORDER BY SUM [ residence TIME ] DESC.
Step S06, similar exhibits and exhibitor information interested by the audience exhibition APP on the mobile terminal of the audience are pushed, and the audience finds the exhibitor exhibitions through indoor navigation provided by the audience exhibition APP: in this step, similar exhibits and exhibitor information of interest of the audience are pushed to the audience exhibitions APP on the mobile terminal of the audience according to the data analysis results of the step S04 and the step S05, the exhibitor information includes indoor coordinates for indoor navigation, and the audience finds the exhibitor exhibitions through the indoor navigation provided by the audience exhibitor APP.
In a word, the invention can effectively and accurately acquire the track data of the audience; the exhibition positioning analysis system based on the UWB technology can perform intelligent analysis on audience data and provide corresponding services; the real-time distribution diagram of the audience/customer can be checked through an exhibition positioning analysis system based on UWB technology; it is possible to know what type of exhibits the viewer/customer is interested in through the UWB technology based exhibitions location analysis system.
the above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the invention, and any modifications, equivalents, improvements and the like that fall within the spirit and principle of the present invention are intended to be included therein.
Claims (9)
1. An exhibition positioning analysis system based on a UWB technology is characterized by comprising an audience UWB chest card, an exhibition position UWB tag, an exhibit UWB tag, a base station, an application server, a database server, an audience exhibition APP and group exhibition manager exhibition management software, wherein the audience UWB tag is arranged in the audience UWB chest card, the base station is deployed in an exhibition, the base station receives pulse signals sent by the audience UWB tag, the exhibition position UWB tag or the exhibit UWB tag, the database server collects the coordinate position of an audience sent by the base station through a wireless network or a wired network, and the application server is respectively communicated with the database server, the audience exhibition APP and the group exhibition manager exhibition management software; the audience exhibition APP is installed on the mobile terminal of the audience, and the group exhibitor exhibition management software is installed on the terminal equipment of the group exhibitor.
2. The UWB-based exhibitions location analysis system of claim 1, wherein the spectator UWB tags send pulse signals to the base station to locate the spectators' coordinate positions in the exhibition hall.
3. The UWB-based exhibitions location analysis system of claim 2, wherein the exhibitor UWB tag and the exhibit UWB tag transmit pulse signals to the base station to locate the coordinate position of the exhibitor and the exhibits in the exhibition hall.
4. The system of claim 3, wherein the application server calculates the longest residence time of each audience at the exhibition location, the exhibits within the specified range from the audience, the exhibits nearest to the audience, and the exhibits with the longest duration from the collected coordinate positions.
5. The UWB technology-based exhibitions location analysis system of claim 4 wherein the specified range is 1-50 cm.
6. The UWB technology-based exhibitions positioning analysis system of any one of claims 1 to 5, wherein after data analysis, the like exhibitions and group exhibitors are pushed to the audience exhibitor APP through group exhibitor exhibition management software, and the audience finds the corresponding exhibitor and exhibitor through the indoor navigation system.
7. An exhibition positioning analysis method based on UWB technology, applied to the exhibition positioning analysis system based on UWB technology according to claim 1, comprising the steps of:
A) The audience registers through an online registration system provided by an application server, and the data of the audience is collected into a database server;
B) the group exhibitor enters group exhibitor exhibition management software to bind the information of the audience with the ID of the audience UWB tag together and make an audience UWB chest card;
C) audience UWB chest cards are taken by the audience and then enter the exhibition to participate in activities, at the moment, the audience UWB tags send out pulse signals, a base station deployed in the exhibition receives the pulse signals, indoor coordinate information of the audience is collected into the database server through a third-party UWB positioning system and is collected once every set time, the application server carries out statistics according to the currently received audience UWB tags to obtain the number of the audience on the current exhibition, and an online people flow distribution diagram is displayed according to the latest position coordinate information of the audience;
D) the database server collects the audience UWB tags within 1m of the exhibition position UWB tags every set time, the application server calculates the residence time of the audience at the exhibition position and calculates the top 10 exhibitors most popular with the audience;
E) The database server collects the audience UWB tags within a range of 20cm away from the exhibit UWB tags at set time intervals, the application server calculates the residence time of the audience in the exhibits, obtains the exhibits which are interested by the current audience, and calculates the first 50 exhibits which are most popular with the audience;
F) similar exhibits and exhibitor information which are interested in the audience exhibition APP are pushed to the audience exhibition APP on the mobile terminal of the audience, and the audience finds the exhibitor positions through indoor navigation provided by the audience exhibition APP.
8. the UWB-based exhibitions location analysis method of claim 7, wherein the set time is 10 seconds.
9. the UWB-technology-based exhibitions location analysis method of claim 7, wherein the exhibitor information includes indoor coordinates.
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Cited By (6)
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| CN111355812A (en) * | 2020-03-20 | 2020-06-30 | 中铁宝桥（南京）有限公司 | Switch product Internet of things system based on UWB positioning technology |
| CN111368186A (en) * | 2020-02-26 | 2020-07-03 | 厦门沸腾网络科技有限公司 | Exhibition information management method and system |
| CN112417398A (en) * | 2020-11-17 | 2021-02-26 | 广州技象科技有限公司 | Internet of things exhibition hall navigation method and device based on user permission |
| CN113391262A (en) * | 2021-05-20 | 2021-09-14 | 北京大数医达科技有限公司 | Hand hygiene monitoring system |
| CN114501305A (en) * | 2021-12-28 | 2022-05-13 | 航天科工网络信息发展有限公司 | An information push system and method based on positioning technology |
| CN116112868A (en) * | 2022-11-16 | 2023-05-12 | 苏州金螳螂文化发展股份有限公司 | Indoor positioning device and application method of exhibition hall based on ultra-wideband positioning technology |
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| CN116112868A (en) * | 2022-11-16 | 2023-05-12 | 苏州金螳螂文化发展股份有限公司 | Indoor positioning device and application method of exhibition hall based on ultra-wideband positioning technology |
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Application publication date: 20191206 |