CN110517080A - Outdoor advertising delivery method, device, equipment and computer-readable storage medium - Google Patents

Abstract

The application discloses an outdoor advertising delivery method, device, equipment and computer-readable storage medium, and relates to big data technology. The specific implementation plan is: obtain the advertisement delivery request input by the user, respond to the advertisement delivery request, obtain the agency information corresponding to the advertisement agency ID from the preset data server according to the ID of the advertising agency to be delivered; The region information and the preset screening algorithm determine the target delivery area; the area type of the target delivery area is identified through the preset identification algorithm, and the advertisement delivery plan is determined according to the area type and the cost information of advertisement delivery; the advertisement delivery is carried out according to the advertisement delivery plan operate. Therefore, it is possible to avoid the waste of human resources caused by the manual planning of the advertisement placement scheme and the problems of low placement income, and to increase the income caused by the advertisement placement on the basis of reducing the advertisement placement cost.

Description

Outdoor advertising delivery method, device, equipment and computer-readable storage medium

technical field

This application relates to the field of data processing, in particular to a big data technology.

Background technique

With the development of the economy, the market competition is becoming more and more fierce. In order to improve the company's popularity, each company must carry out marketing and promotion activities. One of the important marketing means is to place outdoor advertisements. Outdoor advertising can help the company establish a brand image, cultivate consumers' trust and loyalty to the product, thereby indirectly promoting sales and increasing the company's revenue.

In order to maximize the benefits of advertising, the formulation of outdoor advertising solutions in the prior art is mainly done manually. The investigators went to the field to investigate and sort out the information on the location of the advertisement. Then senior practitioners in the industry evaluate the relevant factors of advertising placement based on experience, and give a placement plan.

However, on the one hand, the quality of the formulation of advertising placement plans manually will be limited by the level of knowledge, experience, and regional understanding of the planners; After completion, the formulated advertising plan may no longer be suitable for the current market conditions.

application content

The present application provides an outdoor advertising delivery method, device, equipment and computer-readable storage medium, which can solve the technical problems that the existing advertising delivery method consumes human resources and requires high professional knowledge of the makers.

In the first aspect, the embodiment of the present application provides a method for placing outdoor advertisements, including:

Acquire the advertisement placement request input by the user, the advertisement placement request includes the identity of the advertising agency to be placed, the area information of the advertisement placement, and the cost information of the advertisement placement;

Responding to the advertisement placement request, according to the identity of the advertisement institution to be placed, the organization information corresponding to the identity of the advertisement institution to be placed is obtained from a preset data server;

Determine the target delivery area according to the organization information, the regional scope information of advertisement delivery and the preset screening algorithm;

The area type of the target delivery area is identified by a preset recognition algorithm, and the advertisement delivery plan is determined according to the area type and the cost information of the advertisement delivery, and the advertisement delivery plan includes the form, location and quantity of the advertisement to be placed ;

The advertisement delivery operation is performed according to the advertisement delivery scheme.

The outdoor advertisement placement method provided in this embodiment obtains the advertisement placement request, obtains the institution information corresponding to the advertisement institution logo to be placed according to the advertisement placement request, and determines the advertisement placement plan according to the institution information and the target placement area obtained through screening, and then can Advertisements are placed according to the advertisement placement plan, so that the waste of human resources caused by manual planning of the advertisement placement plan and the problems of low placement income can be avoided, and the income caused by advertisement placement can be increased on the basis of reducing the cost of advertisement placement.

In a possible design, the determination of the target delivery area according to the organization information, the area information of the advertisement delivery and the preset screening algorithm includes:

Obtain the number of stores of various types within the region where the advertisement is placed;

Carrying out vectorization processing on the quantity of the various types of stores and the information of the institution to obtain the first vector information;

The first vector information is input into a preset screening model to obtain the target delivery area.

The outdoor advertisement placement method provided in this embodiment can reduce the cost of advertisement placement on the basis of increasing the income caused by advertisement placement by screening the target placement area according to the commercial factors of the advertisement placement range.

In a possible design, the determination of the target delivery area according to the organization information, the area information of the advertisement delivery and the preset screening algorithm includes:

Obtaining crowd flow information within the region where the advertisement is placed, the crowd flow information including at least one of customer trajectory, passenger flow distribution, and traffic flow information;

performing vectorization processing on the crowd flow information and the institutional information to obtain second vector information;

The second vector information is input into a preset screening model to obtain the target delivery area.

The outdoor advertisement placement method provided in this embodiment can reduce the cost of advertisement placement on the basis of increasing the income from advertisement placement by screening the target placement area according to the crowd flow information of the advertisement placement range.

In a possible design, the determination of the target delivery area according to the organization information, the area information of the advertisement delivery and the preset screening algorithm includes:

Obtaining environmental information within the area where the advertisement is placed, the environmental information including at least one of road length, road width, number of intersections, number of parking spaces, number of subways, and traffic conditions;

performing vectorization processing on the environment information and the organization information to obtain third vector information;

The third vector information is input into a preset screening model to obtain the target delivery area.

The outdoor advertisement placement method provided in this embodiment can reduce the cost of advertisement placement on the basis of increasing the revenue caused by advertisement placement by screening the target placement area according to the environmental information of the advertisement placement range.

In a possible design, before determining the target delivery area according to the organization information, the area information of the advertisement delivery and the preset screening algorithm, it also includes:

Divide the area range of the advertisement, and obtain at least one grid information corresponding to the area range of the advertisement.

The outdoor advertisement placement method provided in this embodiment obtains at least one grid information corresponding to the advertisement placement area by dividing the area range of the advertisement placement, so as to improve the efficiency and accuracy of the formulation of the advertisement placement plan. Spend.

In a possible design, the identification of the area type of the target delivery area through a preset identification algorithm includes:

The area type of the target delivery area is identified by an OCR identification algorithm.

The outdoor advertisement placement method provided in this embodiment uses an OCR recognition algorithm to identify the area type of the target placement area, so that the advertisement placement scheme can cover more target users and further increase the income of the advertisement placement scheme.

In a possible design, the determining the advertisement placement scheme according to the area type and the advertisement placement cost information includes:

Inputting the area type and the cost information of the advertising placement into a preset plan formulation model to obtain an advertising placement plan with the optimal revenue.

The outdoor advertising delivery method provided in this embodiment can quickly and accurately obtain the advertising delivery plan with the best revenue by inputting the area type and the cost information of the advertising delivery into the preset plan formulation model and improve the advertising efficiency. The efficiency and accuracy of delivery plan formulation.

In a possible design, the method also includes:

Obtain the crowd flow information corresponding to different seasons, and determine at least one advertising delivery plan according to the crowd flow information;

Inputting the at least one advertisement placement scheme and the preset forecast duration into a preset time series model to obtain forecast revenue information corresponding to the advertisement placement scheme;

According to the forecasted revenue information, the combination of advertising delivery schemes with optimal revenue is determined.

The outdoor advertising delivery method provided in this embodiment can obtain a long-term applicable advertising delivery method by formulating a plurality of different advertising delivery schemes according to different seasons, combining them according to the multiple advertising delivery schemes, and carrying out advertisement delivery according to the combination of advertising delivery schemes. The advertising placement scheme can further save the cost of formulating the advertisement placement scheme.

In a possible design, the method also includes:

Obtaining a query instruction input by the user, where the query instruction includes stage information;

displaying data corresponding to the stage information to the user according to the query instruction.

The outdoor advertisement delivery method provided in this embodiment obtains the query instruction input by the user through the electronic terminal, the query instruction includes stage information, and then can display the data corresponding to the stage information to the user according to the query instruction. Make the process of formulating the advertising plan transparent.

In a possible design, the method also includes:

Acquiring the modification instruction of the user, where the modification instruction includes the user identification;

determining permission information corresponding to the user identifier according to the modification instruction;

If the authority information includes modification authority, modify the advertisement delivery scheme according to the modification instruction.

The outdoor advertisement delivery method provided in this embodiment modifies the advertisement delivery scheme according to the user's modification instruction after determining that the user has the modification authority, so that the finally obtained advertisement delivery scheme can better meet the needs of the user.

In a possible design, after determining the advertisement placement scheme according to the area type and the advertisement placement cost information, it further includes:

The advertisement delivery scheme is stored in a preset storage path.

The outdoor advertisement placement method provided in this embodiment can further improve the efficiency of formulating the advertisement placement plan by storing the advertisement placement plan in a preset storage path.

In a possible design, the method also includes:

determining whether the difference between the actual revenue corresponding to the advertising delivery plan and the predicted revenue meets a preset threshold according to a preset time interval;

Adjust the advertising delivery plan according to the judgment result.

In the outdoor advertising delivery method provided in this embodiment, by determining whether the difference between the actual income corresponding to the advertising delivery plan and the predicted income meets the preset threshold according to the preset time interval, the advertising delivery plan is determined according to the judgment result Make adjustments to ensure that the advertising delivery plan can achieve the predicted revenue effect and increase the income of the advertising delivery plan.

In the second aspect, the embodiment of the present application provides an outdoor advertising device, including:

The advertisement delivery request acquisition module is used to acquire the advertisement delivery request input by the user, and the advertisement delivery request includes the identity of the advertising agency to be placed, information on the area range of the advertisement delivery, and cost information of the advertisement delivery;

An information acquisition module, configured to respond to the advertisement placement request, and obtain the institution information corresponding to the advertisement institution identifier to be placed from a preset data server according to the advertisement institution identifier to be placed;

A screening module, configured to determine the target delivery area according to the institutional information, the regional scope information of advertisement delivery, and a preset screening algorithm;

A determining module, configured to identify the area type of the target delivery area through a preset identification algorithm, determine an advertisement delivery plan according to the area type and the cost information of the advertisement delivery, and the advertisement delivery plan includes form, location and quantity;

A delivery module, configured to perform an advertisement delivery operation according to the advertisement delivery scheme.

In a third aspect, the present application provides an electronic device, including:

at least one processor; and

a memory communicatively coupled to the at least one processor; wherein,

The memory stores instructions executable by the at least one processor, and the instructions are executed by the at least one processor, so that the at least one processor can execute the method described in the first aspect.

In a fourth aspect, the present application provides a non-transitory computer-readable storage medium storing computer instructions, the computer instructions are used to make the computer execute the method described in the first aspect.

One embodiment of the above application obtains the advertisement placement request, obtains the institution information corresponding to the identity of the advertisement institution to be placed according to the advertisement placement request, determines the advertisement placement plan according to the institution information and the target placement area obtained through screening, and then can according to the advertisement Advertisements can be placed according to the placement plan, so it can avoid the waste of human resources caused by manual planning of the advertisement placement plan and the problem of low placement income, and can increase the income caused by advertisement placement on the basis of reducing the cost of advertisement placement.

Other effects of the above optional manner will be described below in conjunction with specific embodiments.

Description of drawings

The accompanying drawings are used to better understand the solution, and do not constitute a limitation to the application. in:

Fig. 1 is the network architecture diagram that this application is based on;

Fig. 2 is a schematic flow chart of the outdoor advertising delivery method provided by Embodiment 1 of the present application;

Fig. 3 is a schematic flow chart of the outdoor advertisement placement scheme provided by Embodiment 2 of the present application;

FIG. 4 is a schematic flow diagram of an outdoor advertisement placement method provided in Embodiment 3 of the present application;

Fig. 5 is a schematic structural diagram of an outdoor advertisement delivery device provided in Embodiment 4 of the present application;

FIG. 6 is a schematic structural diagram of an electronic device provided in Embodiment 5 of the present application.

Detailed ways

Exemplary embodiments of the present application are described below in conjunction with the accompanying drawings, which include various details of the embodiments of the present application to facilitate understanding, and they should be regarded as exemplary only. Accordingly, those of ordinary skill in the art will recognize that various changes and modifications of the embodiments described herein can be made without departing from the scope and spirit of the application. Also, descriptions of well-known functions and constructions are omitted in the following description for clarity and conciseness.

In order to solve the technical problems that the existing advertisement placement method consumes human resources and requires high professional knowledge of the makers, the application provides an outdoor advertisement placement method, device, equipment and computer-readable storage medium.

It should be noted that the outdoor advertising delivery method, device, device, and computer-readable storage medium provided in this application can be applied to any kind of advertising delivery scenario.

Fig. 1 is the network architecture diagram that this application is based on, as shown in Fig. 1, the network architecture diagram that this application is based on at least includes outdoor advertising device 1, electronic terminal 2, and data server 3, wherein, outdoor advertising device 1 It is respectively connected to the electronic terminal 2 and the data server 3 for communication. Therefore, the user can send an advertisement placement request to the outdoor advertisement placement device 1 through the electronic terminal 2, and accordingly, the outdoor advertisement placement device 1 can obtain the organization information corresponding to the advertisement institution to be placed from the data server 3 according to the advertisement placement request. The outdoor advertising delivery device 1 is written in languages such as C/C++, Java, Shell, or Python; the electronic terminal 2 can be, for example, a desktop computer, a tablet computer, and the like. The data server 3 can be a cloud server or a server cluster, and a large amount of data is stored therein.

Fig. 2 is a schematic flow chart of the outdoor advertising delivery method provided by Embodiment 1 of the present application. As shown in Fig. 2, the method includes:

Step 101. Obtain an advertisement placement request input by a user, the advertisement placement request includes the identity of the advertising institution to be placed, information on the area range of advertisement placement, and cost information of advertisement placement.

The execution subject of this embodiment is an outdoor advertisement delivery device. When a user needs to place an advertisement, he can first input an advertisement delivery request on the electronic terminal, wherein the advertisement delivery request includes the identity of the advertising agency to be placed, information on the region where the advertisement is placed, and the cost information of the advertisement. Optionally, the user can manually input the advertisement delivery request on the electronic terminal; different advertisement delivery request options can also be correspondingly set in the electronic terminal, and the user can choose according to the current needs. In addition, other different ways can also be used Realize the input of the advertisement delivery request, which is not limited in this application. The electronic terminal is communicatively connected with the outdoor advertising device, so the electronic terminal and the outdoor advertising device can exchange information. Therefore, after the electronic terminal obtains the advertisement placement request, it can send the advertisement placement request to the outdoor advertisement placement device, and accordingly, the outdoor advertisement placement device can obtain the advertisement placement request.

Step 102: Responding to the advertisement placement request, obtain institution information corresponding to the advertisement institution identifier to be placed from a preset data server according to the advertisement institution identifier to be placed.

In this embodiment, after the outdoor advertisement placement device obtains the advertisement placement request, it responds to the advertisement placement request. In order to enable the placed advertisement to cover more target groups, it first needs to obtain the organization of the currently placed advertisement to be placed. information. Specifically, the outdoor advertisement delivery device is connected to the data server through communication, so it can perform information interaction with the data server. Therefore, after obtaining the advertisement delivery request, the agency information corresponding to the identifier of the advertising agency to be placed can be obtained according to the advertisement delivery request. . Among them, the institution information may specifically include the industry attribute of the advertising institution to be placed, the popularity of the advertising institution to be placed, the advertising and marketing situation of the advertising institution to be placed, the popularity of the competing institution, the advertising and marketing situation of the competing institution, etc.

Step 103 : Determine the target placement area according to the institution information, the area information of the advertisement placement and the preset screening algorithm.

In this embodiment, the advertisement placement request includes the region information of the advertisement placement. However, since the region coverage information of the advertisement placement is relatively large, the advertisement placement in all areas cannot accurately cover the target users. , on the other hand, it may result in higher ad serving costs. Therefore, in order to reduce the cost of advertising on the basis of increasing the revenue caused by advertising, after obtaining the organization information, the target area can be determined through the preset screening algorithm according to the organization information and the area information of the advertisement. . Since the coverage of the target delivery area is much smaller than the area where the advertisement is placed, the cost of advertising in the target delivery area can be reduced, and the target delivery area obtained by screening the information of the organization can better meet the needs of the advertising agency to be placed. Increase revenue from ad serving.

Step 104: Identify the area type of the target delivery area by a preset recognition algorithm, determine an advertisement delivery plan according to the area type and the cost information of the advertisement delivery, and the advertisement delivery plan includes the form of the advertisement to be placed, location and quantity.

In this embodiment, after the target delivery area is determined, since the target delivery area has a variety of different area types, for example, it can be rural areas, cities, commercial areas, suburbs, etc., the user types corresponding to different area types also have Therefore, different delivery schemes are required for different types of regions. Therefore, the area type of the target delivery area can be identified through a preset identification algorithm, and the advertisement delivery plan is determined according to the area type and the cost information of advertisement delivery. The advertisement delivery plan includes the form, location and quantity of the advertisement to be placed.

Step 105, performing an advertisement placement operation according to the advertisement placement scheme.

In this embodiment, after the advertisement placement scheme is obtained, the advertisement placement operation can be performed according to the advertisement placement scheme.

The outdoor advertisement placement method provided in this embodiment obtains the advertisement placement request, obtains the institution information corresponding to the advertisement institution logo to be placed according to the advertisement placement request, and determines the advertisement placement plan according to the institution information and the target placement area obtained through screening, and then can Advertisements are placed according to the advertisement placement plan, so that the waste of human resources caused by manual planning of the advertisement placement plan and the problems of low placement income can be avoided, and the income caused by advertisement placement can be increased on the basis of reducing the cost of advertisement placement.

Further, on the basis of any of the above embodiments, step 103 specifically includes:

Obtain the number of stores of various types within the region where the advertisement is placed;

Carrying out vectorization processing on the quantity of the various types of stores and the information of the institution to obtain the first vector information;

The first vector information is input into a preset screening model to obtain the target delivery area.

In this embodiment, in order to reduce the cost of advertising on the basis of increasing the revenue caused by advertising, after obtaining the organization information, the preset screening algorithm can be used according to the organization information and the area information of the advertisement. Determine the target delivery area. Optionally, the target placement area can be screened according to the commercial factors of the advertisement placement range. Specifically, the number of stores of various types within the region where the advertisement is placed may be acquired, where the store types include restaurants, commercial companies, banks, supermarkets, hospitals, and the like. After obtaining the number of stores of each type, you can compare the commercial factors of the scope of advertising with the institutional information to determine the target area. As an implementable manner, a screening model can be preset, and the screening model can realize the screening of the target delivery area. Vectorize the number of stores of various types and institutional information to obtain the first vector information, and input the first vector information into the screening model to obtain the target delivery area.

The outdoor advertisement placement method provided in this embodiment can reduce the cost of advertisement placement on the basis of increasing the income caused by advertisement placement by screening the target placement area according to the commercial factors of the advertisement placement range.

Optionally, on the basis of any of the foregoing embodiments, step 103 specifically includes:

Obtaining crowd flow information within the region where the advertisement is placed, the crowd flow information including at least one of customer trajectory, passenger flow distribution, and traffic flow information;

performing vectorization processing on the crowd flow information and the institutional information to obtain second vector information;

The second vector information is input into a preset screening model to obtain the target delivery area.

In this embodiment, in order to reduce the cost of advertising on the basis of increasing the revenue caused by advertising, after obtaining the organization information, the preset screening algorithm can be used according to the organization information and the area information of the advertisement. Determine the target delivery area. Optionally, the target placement area can be screened according to the crowd flow information in the advertisement placement range. Specifically, crowd flow information within the region where the advertisement is placed may be acquired, wherein the crowd flow information includes at least one item of customer trajectory, passenger flow distribution, and vehicle flow information. After obtaining the crowd flow information, you can compare the crowd flow information in the scope of advertising with the organization information to determine the target placement area. As an implementable manner, a screening model can be preset, and the screening model can realize the screening of the target delivery area. The crowd flow information and institutional information are vectorized to obtain the second vector information, and the second vector information is input into the screening model to obtain the target delivery area.

The outdoor advertisement placement method provided in this embodiment can reduce the cost of advertisement placement on the basis of increasing the income from advertisement placement by screening the target placement area according to the crowd flow information of the advertisement placement range.

Optionally, on the basis of any of the foregoing embodiments, step 103 specifically includes:

Obtaining environmental information within the area where the advertisement is placed, the environmental information including at least one of road length, road width, number of intersections, number of parking spaces, number of subways, and traffic conditions;

performing vectorization processing on the environment information and the organization information to obtain third vector information;

The third vector information is input into a preset screening model to obtain the target delivery area.

In this embodiment, in order to reduce the cost of advertising on the basis of increasing the revenue caused by advertising, after obtaining the organization information, the preset screening algorithm can be used according to the organization information and the area information of the advertisement. Determine the target delivery area. Optionally, the target placement area can be screened according to the crowd flow information in the advertisement placement range. Specifically, the environment information within the region where the advertisement is placed may be obtained, wherein the environment information includes at least one of road length, road width, number of intersections, number of parking spaces, number of subways, and traffic conditions. After the environmental information is obtained, the environmental information of the scope of advertisement delivery can be compared with the information of the organization to determine the target delivery area. As an implementable manner, a screening model can be preset, and the screening model can realize the screening of the target delivery area. The environmental information and institutional information are vectorized to obtain the third vector information, and the third vector information is input into the screening model to obtain the target delivery area.

The outdoor advertisement placement method provided in this embodiment can reduce the cost of advertisement placement on the basis of increasing the revenue caused by advertisement placement by screening the target placement area according to the environmental information of the advertisement placement range.

It should be noted that the above three implementation manners may be implemented individually or in combination. When it is implemented alone, the specific implementation method is as described in the above three embodiments. When it is implemented in combination, three screenings can be performed according to the three screening dimensions. The scope is initially screened to obtain the first delivery area, and then the first delivery area is screened through the crowd flow information to obtain the second delivery area, and finally the second delivery area is finally screened through the environmental information to obtain the target delivery area. In this way, the target delivery area can be determined more accurately. Optionally, preliminary screening may be performed on the regional range of advertisement placement according to any one/two/three factors in the above three embodiments to obtain the target placement area, which is not limited in this application.

Further, on the basis of any of the above embodiments, before step 103, it also includes:

Divide the area range of the advertisement, and obtain at least one grid information corresponding to the area range of the advertisement.

In this embodiment, before screening the region where the advertisement is placed, in order to improve the screening efficiency, the region where the advertisement is placed may be firstly divided to obtain at least one grid information. It should be noted that any algorithm that can realize regional division can be used to realize the division of the regional range of advertisement placement. For example, geohash can be used to realize the division of the region range of advertisement placement, which is not limited in this application. In addition, users can determine the accuracy of area division according to current needs.

The outdoor advertisement placement method provided in this embodiment obtains at least one grid information corresponding to the advertisement placement area by dividing the area range of the advertisement placement, so as to improve the efficiency and accuracy of the formulation of the advertisement placement plan. Spend.

Further, on the basis of any of the above embodiments, step 104 specifically includes:

The area type of the target delivery area is identified by an OCR identification algorithm.

In this embodiment, after the target delivery area is determined, since the target delivery area has a variety of different area types, for example, it can be rural areas, cities, commercial areas, suburbs, etc., the user types corresponding to different area types also have Therefore, different delivery schemes are required for different types of regions. Therefore, in order to make the advertising delivery plan cover more target users, it is first necessary to determine the area type mentioned in the target delivery area. Specifically, the target delivery area may be identified through an OCR algorithm to determine the area type of the target delivery area. For example, if the OCR algorithm identifies that a target delivery area includes multiple shopping malls, restaurants, etc., it can be determined that the area type corresponding to the target delivery area is a commercial area.

The outdoor advertisement placement method provided in this embodiment uses an OCR recognition algorithm to identify the area type of the target placement area, so that the advertisement placement scheme can cover more target users and further increase the income of the advertisement placement scheme.

Further, on the basis of any of the above embodiments, step 104 specifically includes:

Inputting the area type and the cost information of the advertising placement into a preset plan formulation model to obtain an advertising placement plan with the optimal revenue.

In this embodiment, in order to realize the acquisition of the advertisement placement scheme, a scheme formulation model may be set in advance. The scheme formulation model can determine the optimal advertising scheme according to the input data. Specifically, after obtaining the area type corresponding to the target delivery area, the area type of the target delivery area and the cost information of advertisement delivery in the advertisement delivery request can be input into the preset plan formulation model to obtain an advertisement delivery plan with optimal revenue .

The outdoor advertising delivery method provided in this embodiment can quickly and accurately obtain the advertising delivery plan with the best revenue by inputting the area type and the cost information of the advertising delivery into the preset plan formulation model and improve the advertising efficiency. The efficiency and accuracy of delivery plan formulation.

Fig. 3 is a schematic flow chart of the outdoor advertisement placement scheme provided by Embodiment 2 of the present application. On the basis of any of the above embodiments, the method further includes:

Step 201. Obtain crowd flow information corresponding to different seasons, and determine at least one advertisement delivery plan according to the crowd flow information;

Step 202, inputting the at least one advertisement placement scheme and the preset forecast duration into a preset time series model to obtain forecast revenue information corresponding to the advertisement placement scheme;

Step 203: Determine the combination of advertising placement schemes with the best revenue according to the predicted revenue information.

In this embodiment, as time changes and seasons change, the flow density of people will change. The effective period of the same plan is very short. Therefore, in order to make the established advertisement placement scheme applicable for a long time, multiple different advertisement placement schemes can be formulated according to different seasons, combined according to the multiple advertisement placement schemes, and advertisements are placed according to the combination of advertisement placement schemes. Specifically, due to the change of time, the most varied among business factors, environmental information and crowd flow information is the crowd flow information, therefore, the crowd flow information corresponding to different seasons can be obtained, and according to the changed crowd flow information, specify the number of at least one ad delivery plan. Inputting at least one advertising placement scheme and a preset forecast duration into a preset time series model to obtain forecast revenue information corresponding to the advertisement placement scheme, and then determine an advertisement placement scheme with optimal revenue according to the forecast revenue information combination. It should be noted that the preset forecast period can be set by the user according to actual needs, for example, it can be one year, two years, and so on.

The outdoor advertising delivery method provided in this embodiment can obtain a long-term applicable advertising delivery method by formulating a plurality of different advertising delivery schemes according to different seasons, combining them according to the multiple advertising delivery schemes, and carrying out advertisement delivery according to the combination of advertising delivery schemes. The advertising placement scheme can further save the cost of formulating the advertisement placement scheme.

Further, on the basis of any of the above embodiments, the method further includes:

Obtaining a query instruction input by the user, where the query instruction includes stage information;

displaying data corresponding to the stage information to the user according to the query instruction.

In this embodiment, the user can view the data at each stage during the formulation of the advertisement placement plan. For example, the user can view the target distribution area obtained through screening, and can also view the institution information. Specifically, the query instruction input by the user through the electronic terminal may be obtained, the query instruction includes stage information, and then the data corresponding to the stage information may be displayed to the user according to the query instruction. Specifically, the data corresponding to the stage information may be sent to the user's electronic terminal for display, or may be displayed by controlling a preset display interface, which is not limited in this application.

The outdoor advertisement delivery method provided in this embodiment obtains the query instruction input by the user through the electronic terminal, the query instruction includes stage information, and then can display the data corresponding to the stage information to the user according to the query instruction. Make the process of formulating the advertising plan transparent.

Fig. 4 is a schematic flow chart of the outdoor advertising delivery method provided in Embodiment 3 of the present application. On the basis of any of the above embodiments, the method further includes:

Step 301. Obtain a modification instruction from a user, where the modification instruction includes a user ID;

Step 302. Determine the authority information corresponding to the user ID according to the modification instruction;

Step 303: If the authority information includes modification authority, modify the advertisement placement scheme according to the modification instruction.

In this embodiment, the user can also modify the specified advertisement placement scheme according to current needs. Specifically, the outdoor advertisement placing device may acquire a user's modification instruction, wherein the modification instruction includes a user identification. Different user IDs correspond to different permission information, for example, modify permission, view permission, and so on. Therefore, after obtaining the modification instruction, it is first necessary to determine whether the user has modification authority, and if so, the user may be allowed to modify the advertisement delivery scheme. As a possible implementation manner, the modification instruction may also include stage information and modification content, and then the data corresponding to the stage information may be modified according to the modification instruction.

The outdoor advertisement delivery method provided in this embodiment modifies the advertisement delivery scheme according to the user's modification instruction after determining that the user has the modification authority, so that the finally obtained advertisement delivery scheme can better meet the needs of the user.

Further, on the basis of any of the above embodiments, after step 104, it also includes:

The advertisement delivery scheme is stored in a preset storage path.

In this embodiment, after the advertisement delivery scheme is generated according to the advertisement delivery request, the advertisement delivery scheme may be stored in a preset storage path. Therefore, when a similar advertisement delivery request is received later, it can be referred to and modified according to the advertisement delivery scheme stored in the storage path, thereby further improving the efficiency of formulating the advertisement delivery scheme.

The outdoor advertisement placement method provided in this embodiment can further improve the efficiency of formulating the advertisement placement plan by storing the advertisement placement plan in a preset storage path.

Further, on the basis of any of the above embodiments, the method further includes:

determining whether the difference between the actual revenue corresponding to the advertising delivery plan and the predicted revenue meets a preset threshold according to a preset time interval;

Adjust the advertising delivery plan according to the judgment result.

In this embodiment, in order to ensure that the advertisement placement scheme can achieve the predicted revenue effect, the actual revenue corresponding to the advertisement placement scheme may be acquired periodically. And calculate whether the difference between the actual revenue corresponding to the advertisement delivery scheme and the predicted income satisfies the preset threshold, and adjust the current advertisement delivery scheme according to the judgment result. For example, if the preset threshold is met, the advertisement delivery scheme may not be adjusted; correspondingly, if the preset threshold is not satisfied, the advertisement delivery scheme needs to be adjusted.

In the outdoor advertising delivery method provided in this embodiment, by determining whether the difference between the actual income corresponding to the advertising delivery plan and the predicted income meets the preset threshold according to the preset time interval, the advertising delivery plan is determined according to the judgment result Make adjustments to ensure that the advertising delivery plan can achieve the predicted revenue effect and increase the income of the advertising delivery plan.

Fig. 5 is a schematic structural diagram of an outdoor advertisement delivery device provided in Embodiment 4 of the present application. As shown in Fig. 5, the device 40 includes:

The advertisement delivery request acquisition module 41 is used to acquire the advertisement delivery request input by the user, and the advertisement delivery request includes the identity of the advertising agency to be placed, the area information of the advertisement delivery and the cost information of the advertisement delivery;

An information acquisition module 42, configured to respond to the advertisement delivery request, and obtain the institution information corresponding to the advertisement institution identifier to be placed from a preset data server according to the advertisement institution identifier to be placed;

The screening module 43 is used to determine the target delivery area according to the organization information, the area information of the advertisement delivery and the preset screening algorithm;

The determining module 44 is configured to identify the area type of the target delivery area through a preset identification algorithm, and determine an advertisement delivery scheme according to the area type and the cost information of the advertisement delivery, and the advertisement delivery scheme includes the advertisement to be delivered form, location and quantity;

The delivery module 45 is configured to perform an advertisement delivery operation according to the advertisement delivery scheme.

The outdoor advertisement delivery device provided in this embodiment obtains the advertisement delivery request, obtains the institution information corresponding to the advertisement institution logo to be placed according to the advertisement delivery request, and determines the advertisement delivery plan according to the institution information and the target delivery area obtained through screening, and then can Advertisements are placed according to the advertisement placement plan, so that the waste of human resources caused by manual planning of the advertisement placement plan and the problems of low placement income can be avoided, and the income caused by advertisement placement can be increased on the basis of reducing the cost of advertisement placement.

Further, on the basis of any of the above-mentioned embodiments, the screening module includes:

The first obtaining unit is used to obtain the quantity of various types of stores within the region where the advertisement is placed;

The first vectorization unit is used to perform vectorization processing on the number of stores of various types and the organization information to obtain the first vector information;

The first screening unit is configured to input the first vector information into a preset screening model to obtain the target delivery area.

Further, on the basis of any of the above-mentioned embodiments, the screening module includes:

The second acquisition unit is configured to acquire crowd flow information within the region where the advertisement is placed, where the crowd flow information includes at least one of customer trajectory, passenger flow distribution, and traffic flow information;

A second vectorization unit, configured to perform vectorization processing on the crowd flow information and the institutional information to obtain second vector information;

The second screening unit is configured to input the second vector information into a preset screening model to obtain the target delivery area.

Further, on the basis of any of the above-mentioned embodiments, the screening module includes:

A third acquisition unit, configured to acquire environmental information within the area where the advertisement is placed, the environmental information including at least one of road length, road width, number of intersections, number of parking spaces, number of subways, and traffic conditions;

a third vectorization unit, configured to vectorize the environment information and the organization information to obtain third vector information;

The third screening unit is configured to input the third vector information into a preset screening model to obtain the target delivery area.

Further, on the basis of any of the above embodiments, the device further includes:

A division module, configured to divide the region where the advertisement is placed, and obtain at least one grid information corresponding to the region where the advertisement is placed.

Further, on the basis of any of the above-mentioned embodiments, the determination module includes:

The identification unit is configured to identify the area type of the target delivery area through an OCR identification algorithm.

Further, on the basis of any of the above-mentioned embodiments, the determination module includes:

A plan formulating unit, configured to input the area type and the cost information of the advertising placement into a preset plan formulating model to obtain an advertising placement plan with optimal revenue.

Further, on the basis of any of the above embodiments, the device further includes:

The program acquisition module is used to obtain crowd flow information corresponding to different seasons, and determine at least one advertising delivery scheme according to the crowd flow information;

A revenue forecasting module, configured to input the at least one advertisement placement scheme and the preset forecast duration into a preset time series model, and obtain forecasted revenue information corresponding to the advertisement placement scheme;

A scheme determination module, configured to determine an advertising delivery scheme combination with the optimal income according to the predicted income information.

Further, on the basis of any of the above embodiments, the device further includes:

A query instruction acquiring module, configured to acquire the query instruction input by the user, where the query instruction includes stage information;

A display module, configured to display data corresponding to the stage information to the user according to the query instruction.

Further, on the basis of any of the above embodiments, the device further includes:

A modification instruction acquisition module, configured to obtain a modification instruction from a user, where the modification instruction includes a user ID;

a permission determination module, configured to determine permission information corresponding to the user identifier according to the modification instruction;

A modification module, configured to modify the advertisement delivery scheme according to the modification instruction if the authorization information includes modification authorization.

Further, on the basis of any of the above embodiments, the device further includes:

A storage module, configured to store the advertisement delivery scheme in a preset storage path.

Further, on the basis of any of the above embodiments, the device further includes:

A calculation module, configured to determine at a preset time interval whether the difference between the actual revenue corresponding to the advertisement delivery plan and the predicted revenue satisfies a preset threshold;

An adjustment module, configured to adjust the advertising delivery scheme according to the judgment result.

According to the embodiments of the present application, the present application also provides an electronic device and a readable storage medium.

FIG. 6 is a schematic structural diagram of an electronic device provided in Embodiment 5 of the present application. As shown in FIG. 6 , it is a block diagram of the electronic device according to the method for placing an outdoor advertisement in the embodiment of the present application. Electronic device is intended to represent various forms of digital computers, such as laptops, desktops, workstations, personal digital assistants, servers, blade servers, mainframes, and other suitable computers. Electronic devices may also represent various forms of mobile devices, such as personal digital processing, cellular telephones, smart phones, wearable devices, and other similar computing devices. The components shown herein, their connections and relationships, and their functions, are by way of example only, and are not intended to limit implementations of the applications described and/or claimed herein.

As shown in FIG. 6, the electronic device includes: one or more processors 601, a memory 602, and interfaces for connecting various components, including high-speed interfaces and low-speed interfaces. The various components are interconnected using different buses and can be mounted on a common motherboard or otherwise as desired. The processor may process instructions executed within the electronic device, including instructions stored in or on the memory, to display graphical information of a GUI on an external input/output device such as a display device coupled to an interface. In other implementations, multiple processors and/or multiple buses may be used with multiple memories and multiple memories, if desired. Likewise, multiple electronic devices may be connected, with each device providing some of the necessary operations (eg, as a server array, a set of blade servers, or a multi-processor system). In FIG. 6, a processor 601 is taken as an example.

The memory 602 is a non-transitory computer-readable storage medium provided in this application. Wherein, the memory stores instructions executable by at least one processor, so that the at least one processor executes the outdoor advertisement placement method provided in this application. The non-transitory computer-readable storage medium of the present application stores computer instructions, and the computer instructions are used to make the computer execute the outdoor advertisement placement method provided in the present application.

The memory 602, as a non-transitory computer-readable storage medium, can be used to store non-transitory software programs, non-transitory computer-executable programs and modules, such as program instructions/modules corresponding to the outdoor advertising delivery method in the embodiment of the present application (for example, The advertisement placement request acquisition module 41, the information acquisition module 42, the screening module 43, the determination module 44 and the placement module 45) shown in Fig. 5). The processor 601 executes various functional applications and data processing of the server by running the non-transitory software programs, instructions and modules stored in the memory 602, that is, realizes the outdoor advertising placement method in the above method embodiments.

The memory 602 may include a program storage area and a data storage area, wherein the program storage area may store an operating system and an application program required by at least one function; the data storage area may store data created according to the use of the outdoor advertising electronic device. In addition, the memory 602 may include a high-speed random access memory, and may also include a non-transitory memory, such as at least one magnetic disk storage device, a flash memory device, or other non-transitory solid-state storage devices. In some embodiments, the storage 602 may optionally include storages that are remotely located relative to the processor 601, and these remote storages may be connected to the outdoor advertising electronic device through a network. Examples of the aforementioned networks include, but are not limited to, the Internet, intranets, local area networks, mobile communication networks, and combinations thereof.

The electronic device of the method for placing outdoor advertisements may further include: an input device 603 and an output device 604 . The processor 601, the memory 602, the input device 603, and the output device 604 may be connected through a bus or in other ways. In FIG. 6, connection through a bus is taken as an example.

The input device 603 can receive input numbers or character information, and generate key signal inputs related to user settings and function control of outdoor advertising delivery electronic equipment, such as touch screens, small keyboards, mice, trackpads, touchpads, pointers, a Or multiple mouse buttons, trackballs, joysticks, and other input devices. The output device 604 may include a display device, an auxiliary lighting device (eg, LED), a tactile feedback device (eg, a vibration motor), and the like. The display device may include, but is not limited to, a liquid crystal display (LCD), a light emitting diode (LED) display, and a plasma display. In some implementations, the display device may be a touch screen.

Various implementations of the systems and techniques described herein can be implemented in digital electronic circuitry, integrated circuit systems, application specific ASICs (application specific integrated circuits), computer hardware, firmware, software, and/or combinations thereof. These various embodiments may include being implemented in one or more computer programs executable and/or interpreted on a programmable system including at least one programmable processor, the programmable processor Can be special-purpose or general-purpose programmable processor, can receive data and instruction from storage system, at least one input device, and at least one output device, and transmit data and instruction to this storage system, this at least one input device, and this at least one output device an output device.

These computing programs (also referred to as programs, software, software applications, or codes) include machine instructions for a programmable processor and may be implemented using high-level procedural and/or object-oriented programming languages, and/or assembly/machine language calculation program. As used herein, the terms "machine-readable medium" and "computer-readable medium" refer to any computer program product, apparatus, and/or means for providing machine instructions and/or data to a programmable processor ( For example, magnetic disks, optical disks, memories, programmable logic devices (PLDs), including machine-readable media that receive machine instructions as machine-readable signals. The term "machine-readable signal" refers to any signal used to provide machine instructions and/or data to a programmable processor.

To provide for interaction with the user, the systems and techniques described herein can be implemented on a computer having a display device (e.g., a CRT (cathode ray tube) or LCD (liquid crystal display) monitor) for displaying information to the user. ); and a keyboard and pointing device (eg, a mouse or a trackball) through which a user can provide input to the computer. Other kinds of devices can also be used to provide interaction with the user; for example, the feedback provided to the user can be any form of sensory feedback (e.g., visual feedback, auditory feedback, or tactile feedback); and can be in any form (including Acoustic input, speech input or, tactile input) to receive input from the user.

The systems and techniques described herein can be implemented in a computing system that includes back-end components (e.g., as a data server), or a computing system that includes middleware components (e.g., an application server), or a computing system that includes front-end components (e.g., as a a user computer having a graphical user interface or web browser through which a user can interact with embodiments of the systems and techniques described herein), or including such backend components, middleware components, Or any combination of front-end components in a computing system. The components of the system can be interconnected by any form or medium of digital data communication, eg, a communication network. Examples of communication networks include: Local Area Network (LAN), Wide Area Network (WAN) and the Internet.

A computer system may include clients and servers. Clients and servers are generally remote from each other and typically interact through a communication network. The relationship of client and server arises by computer programs running on the respective computers and having a client-server relationship to each other.

It should be understood that steps may be reordered, added or deleted using the various forms of flow shown above. For example, the steps described in the present application may be executed in parallel, sequentially, or in a different order, as long as the desired result of the technical solution disclosed in the present application can be achieved, no limitation is imposed herein.

The above specific implementation methods are not intended to limit the protection scope of the present application. It should be apparent to those skilled in the art that various modifications, combinations, sub-combinations and substitutions may be made depending on design requirements and other factors. Any modifications, equivalent replacements and improvements made within the spirit and principles of this application shall be included within the protection scope of this application.

Claims (26)

1. A method for placing outdoor advertisements, comprising: Acquire the advertisement placement request input by the user, the advertisement placement request includes the identity of the advertising agency to be placed, the area information of the advertisement placement, and the cost information of the advertisement placement; Responding to the advertisement placement request, according to the identity of the advertisement institution to be placed, the organization information corresponding to the identity of the advertisement institution to be placed is obtained from a preset data server; Determine the target delivery area according to the organization information, the regional scope information of advertisement delivery and the preset screening algorithm; The area type of the target delivery area is identified by a preset recognition algorithm, and the advertisement delivery plan is determined according to the area type and the cost information of the advertisement delivery, and the advertisement delivery plan includes the form, location and quantity of the advertisement to be placed ; The advertisement delivery operation is performed according to the advertisement delivery scheme. 2. The method according to claim 1, wherein the determination of the target delivery area according to the organization information, the area information of the advertisement delivery and the preset screening algorithm comprises: Obtain the number of stores of various types within the region where the advertisement is placed; Carrying out vectorization processing on the quantity of the various types of stores and the information of the institution to obtain the first vector information; The first vector information is input into a preset screening model to obtain the target delivery area. 3. The method according to claim 1, wherein the determination of the target delivery area according to the organization information, the area information of the advertisement delivery and the preset screening algorithm comprises: Obtaining crowd flow information within the region where the advertisement is placed, the crowd flow information including at least one of customer trajectory, passenger flow distribution, and traffic flow information; performing vectorization processing on the crowd flow information and the institutional information to obtain second vector information; The second vector information is input into a preset screening model to obtain the target delivery area. 4. The method according to claim 1, wherein the determination of the target delivery area according to the organization information, the area information of the advertisement delivery and the preset screening algorithm comprises: Obtaining environmental information within the area where the advertisement is placed, the environmental information including at least one of road length, road width, number of intersections, number of parking spaces, number of subways, and traffic conditions; performing vectorization processing on the environment information and the organization information to obtain third vector information; The third vector information is input into a preset screening model to obtain the target delivery area. 5. The method according to any one of claims 1-4, characterized in that, before determining the target delivery area according to the organization information, the area information of advertisement delivery and the preset screening algorithm, it further includes: Divide the area range of the advertisement, and obtain at least one grid information corresponding to the area range of the advertisement. 6. The method according to any one of claims 1-4, wherein the identifying the area type of the target delivery area through a preset identification algorithm includes: The area type of the target delivery area is identified by an OCR identification algorithm. 7. The method according to any one of claims 1-4, wherein the determining the advertisement delivery scheme according to the area type and the advertisement delivery cost information includes: Inputting the area type and the cost information of the advertising placement into a preset plan formulation model to obtain an advertising placement plan with the optimal revenue. 8. The method according to any one of claims 1-4, characterized in that the method further comprises: Obtain the crowd flow information corresponding to different seasons, and determine at least one advertising delivery plan according to the crowd flow information; Inputting the at least one advertisement placement scheme and the preset forecast duration into a preset time series model to obtain forecast revenue information corresponding to the advertisement placement scheme; According to the forecasted revenue information, the combination of advertising delivery schemes with optimal revenue is determined. 9. The method according to any one of claims 1-4, characterized in that the method further comprises: Obtaining a query instruction input by the user, where the query instruction includes stage information; displaying data corresponding to the stage information to the user according to the query instruction. 10. The method according to any one of claims 1-4, characterized in that the method further comprises: Acquiring the modification instruction of the user, where the modification instruction includes the user identification; determining permission information corresponding to the user identifier according to the modification instruction; If the authority information includes modification authority, modify the advertisement delivery scheme according to the modification instruction. 11. The method according to any one of claims 1-4, characterized in that, after determining the advertisement placement plan according to the area type and the advertisement placement cost information, further comprising: The advertisement delivery scheme is stored in a preset storage path. 12. The method according to any one of claims 1-4, characterized in that the method further comprises: determining whether the difference between the actual revenue corresponding to the advertising delivery plan and the predicted revenue meets a preset threshold according to a preset time interval; Adjust the advertising delivery plan according to the judgment result. 13. An outdoor advertisement delivery device, characterized in that it comprises: The advertisement delivery request acquisition module is used to acquire the advertisement delivery request input by the user, and the advertisement delivery request includes the identity of the advertising agency to be placed, information on the area range of the advertisement delivery, and cost information of the advertisement delivery; An information acquisition module, configured to respond to the advertisement placement request, and obtain the institution information corresponding to the advertisement institution identifier to be placed from a preset data server according to the advertisement institution identifier to be placed; A screening module, configured to determine the target delivery area according to the institutional information, the regional scope information of advertisement delivery, and a preset screening algorithm; A determining module, configured to identify the area type of the target delivery area through a preset identification algorithm, determine an advertisement delivery plan according to the area type and the cost information of the advertisement delivery, and the advertisement delivery plan includes form, location and quantity; A delivery module, configured to perform an advertisement delivery operation according to the advertisement delivery scheme. 14. The device according to claim 13, wherein the screening module comprises: The first obtaining unit is used to obtain the quantity of various types of stores within the region where the advertisement is placed; The first vectorization unit is used to perform vectorization processing on the number of stores of various types and the organization information to obtain the first vector information; The first screening unit is configured to input the first vector information into a preset screening model to obtain the target delivery area. 15. The device according to claim 13, wherein the screening module comprises: The second acquisition unit is configured to acquire crowd flow information within the region where the advertisement is placed, where the crowd flow information includes at least one of customer trajectory, passenger flow distribution, and traffic flow information; A second vectorization unit, configured to perform vectorization processing on the crowd flow information and the institutional information to obtain second vector information; The second screening unit is configured to input the second vector information into a preset screening model to obtain the target delivery area. 16. The device according to claim 13, wherein the screening module comprises: A third acquisition unit, configured to acquire environmental information within the area where the advertisement is placed, the environmental information including at least one of road length, road width, number of intersections, number of parking spaces, number of subways, and traffic conditions; a third vectorization unit, configured to vectorize the environment information and the organization information to obtain third vector information; The third screening unit is configured to input the third vector information into a preset screening model to obtain the target delivery area. 17. The device according to any one of claims 13-16, further comprising: A division module, configured to divide the region where the advertisement is placed, and obtain at least one grid information corresponding to the region where the advertisement is placed. 18. The device according to any one of claims 13-16, wherein the determining module comprises: The identification unit is configured to identify the area type of the target delivery area through an OCR identification algorithm. 19. The device according to any one of claims 13-16, wherein the determining module comprises: A plan formulating unit, configured to input the area type and the cost information of the advertising placement into a preset plan formulating model to obtain an advertising placement plan with optimal revenue. 20. The device according to any one of claims 13-16, further comprising: The program acquisition module is used to obtain crowd flow information corresponding to different seasons, and determine at least one advertising delivery scheme according to the crowd flow information; A revenue forecasting module, configured to input the at least one advertisement placement scheme and the preset forecast duration into a preset time series model, and obtain forecasted revenue information corresponding to the advertisement placement scheme; A scheme determination module, configured to determine an advertising delivery scheme combination with the optimal income according to the predicted income information. 21. The device according to any one of claims 13-16, further comprising: A query instruction acquiring module, configured to acquire the query instruction input by the user, where the query instruction includes stage information; A display module, configured to display data corresponding to the stage information to the user according to the query instruction. 22. The device according to any one of claims 13-16, further comprising: A modification instruction acquisition module, configured to obtain a modification instruction from a user, where the modification instruction includes a user ID; a permission determination module, configured to determine permission information corresponding to the user identifier according to the modification instruction; A modification module, configured to modify the advertisement delivery scheme according to the modification instruction if the authorization information includes modification authorization. 23. The device according to any one of claims 13-16, further comprising: A storage module, configured to store the advertisement delivery scheme in a preset storage path. 24. The device according to any one of claims 13-16, further comprising: A calculation module, configured to determine at a preset time interval whether the difference between the actual revenue corresponding to the advertisement delivery plan and the predicted revenue satisfies a preset threshold; An adjustment module, configured to adjust the advertising delivery scheme according to the judgment result. 25. An electronic device, characterized in that it comprises: at least one processor; and a memory communicatively coupled to the at least one processor; wherein, The memory stores instructions executable by the at least one processor, the instructions are executed by the at least one processor, so that the at least one processor can perform any one of claims 1-12 Methods. 26. A non-transitory computer-readable storage medium storing computer instructions, wherein the computer instructions are used to make the computer execute the method according to any one of claims 1-12.