CN110413727A - Method of judging clothing style category through color gamut based on PCCS system - Google Patents
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Abstract
本发明涉及一种基于PCCS体系通过色域判断服装风格类别的方法,包括以下步骤:建立服装感性意象空间,分析消费者对服装的感性评价维度,据此划分服装风格类别,确定服装感性评价代表词汇;经过网络搜集和调研提取服装代表性色彩样本,制作感性评价实验的服装样本图;采用问卷调查法结合语义差异法进行感性评价试验;分析实验数据,将服装感性意象与PCCS色调区域和NCD色彩空间进行匹配;建立判别模型,实现通过色彩设计变量对男衬衫感性意象的判定。本发明一方面可以在已知目标意象的情况下为设计者提供选色参考,另一方面可帮助设计者更好地把握不同颜色对消费者感觉的影响并灵活应用。
The invention relates to a method for judging clothing style categories through color gamut based on the PCCS system, comprising the following steps: establishing clothing perceptual image space, analyzing consumers' perceptual evaluation dimensions of clothing, dividing clothing style categories accordingly, and determining clothing perceptual evaluation representatives Vocabulary; through network collection and research, extract representative clothing color samples, and make clothing sample pictures for perceptual evaluation experiments; use questionnaire survey method combined with semantic difference method to conduct perceptual evaluation experiments; analyze experimental data, and compare clothing perceptual imagery with PCCS tone area and NCD The color space is matched; a discriminant model is established to realize the judgment of the perceptual image of men's shirts through color design variables. On the one hand, the present invention can provide designers with color selection references when the target image is known; on the other hand, it can help designers better grasp the influence of different colors on consumers' perception and apply them flexibly.
Description
技术领域technical field
本发明涉及感性工学在服装领域的应用,特别是涉及一种基于PCCS体系通过色域判断服装风格类别的方法。The invention relates to the application of kansei engineering in the field of clothing, in particular to a method for judging clothing style categories through color gamut based on the PCCS system.
背景技术Background technique
根据Philip Kotler对消费者行为划分的三个阶段,当代消费者已经到了以个人喜好左右购买决策的第三个阶段——感性消费阶段,产品的“感性价值”的重要性胜过其“机能价值”。Desmet认为产品外观是诱发用户情感反应的刺激源。美国流行色研究协会的“七秒钟定律”表明人们只需七秒就能确定他们对产品的好恶,其外观设计中的色彩的作用占据了67%。According to Philip Kotler's three stages of consumer behavior, contemporary consumers have reached the third stage of purchasing decisions based on personal preferences - the stage of perceptual consumption, where the "perceptual value" of a product is more important than its "functional value" ". Desmet believes that product appearance is a stimulus that elicits emotional responses from users. The "seven-second law" of the American Fashion Color Research Association shows that people only need seven seconds to determine their likes and dislikes of products, and the role of color in its appearance design accounts for 67%.
目前对色彩感性的研究以日本学者的成果最为显著,如日本色研所开发的NCD色彩形象空间,这些研究成果多应用在工业设计当中,对服装色彩的针对性不足。国内学者对服装风格语义和色彩属性或配色进行范围上的定位研究,但没有形成体系,很多服装品类的色彩设计还没有相关系统性的理论指导,男衬衫是其中之一。At present, the research on color sensibility is most notable by Japanese scholars, such as the NCD color image space developed by Japan Color Research Institute. These research results are mostly used in industrial design, and the pertinence of clothing color is not enough. Domestic scholars have conducted research on the semantics of clothing style and color attributes or color matching, but no system has been formed. There is no systematic theoretical guidance for the color design of many clothing categories, and men's shirts are one of them.
发明内容Contents of the invention
本发明所要解决的技术问题是提供一种基于PCCS体系通过色域判断服装风格类别的方法,一方面可以在已知目标意象的情况下为设计者提供选色参考,另一方面可帮助设计者更好地把握不同颜色对消费者感觉的影响并灵活应用。The technical problem to be solved by the present invention is to provide a method for judging the clothing style category through the color gamut based on the PCCS system. On the one hand, it can provide a color selection reference for the designer when the target image is known. On the other hand, it can help the designer Better grasp the impact of different colors on consumers' perception and apply them flexibly.
本发明解决其技术问题所采用的技术方案是:提供一种基于PCCS体系通过色域判断服装风格类别的方法,包括以下步骤:The technical scheme adopted by the present invention to solve its technical problems is: provide a kind of method based on PCCS system to judge clothing style category by color gamut, comprise the following steps:
(1)建立服装感性意象空间,分析消费者对服装的感性评价维度,据此划分服装风格类别,确定服装感性评价代表词汇;(1) Establish clothing perceptual image space, analyze consumers' perceptual evaluation dimensions of clothing, divide clothing style categories accordingly, and determine representative vocabulary for clothing perceptual evaluation;
(2)经过网络搜集和调研提取服装代表性色彩样本,制作感性评价实验的服装样本图;(2) Extract representative clothing color samples through network collection and research, and make clothing sample pictures for perceptual evaluation experiments;
(3)采用问卷调查法结合语义差异法进行感性评价试验;(3) Using the questionnaire survey method combined with the semantic difference method to conduct a perceptual evaluation test;
(4)分析实验数据,将服装感性意象与PCCS色调区域和NCD色彩空间进行匹配;(4) Analyze the experimental data, and match the clothing perceptual image with the PCCS tone area and NCD color space;
(5)建立判别模型,实现通过色彩设计变量对男衬衫感性意象的判定。(5) Establish a discrimination model to realize the judgment of the perceptual image of men's shirts through color design variables.
所述步骤(1)具体为:广泛搜集并筛选服装感性评价词汇,运用问卷调查法、卡片分类法与数据统计的聚类分析,建立服装的感性意象空间并分析消费者对服装的感性评价维度。The step (1) is as follows: extensively collect and screen clothing perceptual evaluation vocabulary, use questionnaire survey method, card sorting method and cluster analysis of data statistics to establish perceptual image space of clothing and analyze consumers' perceptual evaluation dimensions of clothing .
所述卡片分类法与数据统计的聚类分析具体为:准备大小相同的空白卡片,并写上N 个待分类词汇并编号;邀请被试者若干人,采用逐个测试的方式进行试验;执行试验时,请被试者思考后根据个人感觉将同类卡片放在一起,分组数目控制在6-10组,以使后续分析结果准确有效;统计分组频率,建立N×N的相似性矩阵,进行系统聚类分析得到系谱图确定分群数目,指定分群数目通过K-means聚类得到具体分群结果。The cluster analysis of the card sorting method and data statistics is as follows: prepare blank cards of the same size, and write N words to be classified and number them; invite several people to be tested, and conduct tests one by one; execute the test When testing, ask the subjects to think and put similar cards together according to their personal feelings. The number of groups is controlled at 6-10 groups to make the follow-up analysis results accurate and effective; the grouping frequency is counted, and an N×N similarity matrix is established to carry out systematic Cluster analysis obtained the pedigree chart to determine the number of groups, and the specified number of groups was clustered by K-means to obtain the specific grouping results.
所述步骤(2)具体为:从专业时尚网站搜集各大服装品牌近年秀场照片和色彩企划,从其中的服装相关图片中提取主要色彩的RGB属性值,对色彩样本聚类得到最终实验样本,并对照得到样本的PCCS色调和色相属性值。The step (2) is specifically as follows: collect recent show photos and color plans of major clothing brands from professional fashion websites, extract the RGB attribute values of the main colors from the clothing-related pictures, and cluster the color samples to obtain the final experimental samples , and compared to get the PCCS hue and hue attribute values of the sample.
所述步骤(3)利用语义差异法进行评价实验,采用李克特5级评价量表,将步骤(2)处理好的服装样本图和步骤(1)分析确定的服装感性评价代表词汇进行组合,实验要求被试者视心理感觉对不同颜色的服装样本图进行测评打分。The step (3) uses the semantic difference method to carry out the evaluation experiment, and uses the Likert 5-level evaluation scale to combine the clothing sample image processed in the step (2) and the representative vocabulary of the clothing perceptual evaluation determined by the analysis in the step (1) , the experiment required the subjects to evaluate and score clothing samples of different colors according to their psychological feelings.
所述步骤(4)具体为:对感性评价实验所得数据进行处理,取所有受试者打分的平均值作为该样本的最终得分,进行因子分析,确定色彩对消费者感性评价的影响因子;同时将样本的感性意象与PCCS的色彩范围进行匹配,得到各类风格的代表色域。The step (4) is specifically: processing the data obtained from the perceptual evaluation experiment, taking the average value of all subjects' scores as the final score of the sample, performing factor analysis, and determining the influence factor of color on consumer perceptual evaluation; at the same time Match the perceptual image of the sample with the color range of PCCS to obtain the representative color gamut of various styles.
所述将样本的感性意象与PCCS的色彩范围进行匹配,得到各类风格的代表色域具体为:将单色服装的感性意象分析将结果置于PCCS色彩体系坐标图中;归纳出K种服装风格色彩在PCCS色彩体系中的范围区域;将得到的K类服装的PCCS色调分布和位置反映到NCD坐标图中,将K类服装的模糊区域统一定位在NCD空间中。Matching the perceptual image of the sample with the color range of the PCCS to obtain representative color gamuts of various styles is specifically: analyzing the perceptual image of monochrome clothing and placing the results in the PCCS color system coordinate map; summarizing K types of clothing The range area of style color in the PCCS color system; the obtained PCCS hue distribution and position of K-type clothing are reflected in the NCD coordinate map, and the fuzzy areas of K-type clothing are uniformly positioned in the NCD space.
所述步骤(5)具体为:对所得数据进行判别分析,以因子分析得到的K/2对服装意象词对作为判别分析的因变量,自变量为PCCS理论体系中的色调和色相,得到分类函数作为判别模型。Described step (5) is specifically: carry out discriminant analysis to gained data, K/2 that obtains with factor analysis is to clothing image word pair as the dependent variable of discriminant analysis, and independent variable is hue and hue in the PCCS theoretical system, obtains classification function as a discriminant model.
所述自变量包括两组,一组为色调自变量,共有12个虚拟变量,另一组为色相自变量,共有11个虚拟变量。The independent variables include two groups, one group is hue independent variable with 12 dummy variables in total, and the other group is hue independent variable with 11 dummy variables in total.
有益效果Beneficial effect
由于采用了上述的技术方案,本发明与现有技术相比,具有以下的优点和积极效果:本发明通过调研和分析服装的感性评价维度,将服装进行风格分类;通过感性评价实验将不同风格服装选用的色彩范围与PCCS色彩体系和NCD色彩空间进行匹配;此外对各类风格服装分别建立判别模型,最终达到只需代入服装色彩的PCCS色调及色相值就可以判断该服装对应风格类别的归属情况。因此,通过服装色彩和感性意象的匹配关系,一方面可以在已知目标意象的情况下为设计者提供选色参考,另一方面可帮助设计者更好地把握不同颜色对消费者感觉的影响并应用到实际设计中。同时,本发明选用的PCCS体系最大的特点是将色彩的三属性关系综合成色相与色调两种观念,相较于其它色彩体系更加科学精炼、快速高效。Due to the adoption of the above-mentioned technical solution, the present invention has the following advantages and positive effects compared with the prior art: the present invention classifies clothing styles by investigating and analyzing the perceptual evaluation dimensions of clothing; The color range selected by the clothing is matched with the PCCS color system and the NCD color space; in addition, a discrimination model is established for each style of clothing, and finally it is only necessary to substitute the PCCS hue and hue value of the clothing color to judge the attribution of the corresponding style category of the clothing Happening. Therefore, through the matching relationship between clothing color and perceptual image, on the one hand, it can provide designers with a reference for color selection when the target image is known, and on the other hand, it can help designers better grasp the impact of different colors on consumers' perception And applied to the actual design. At the same time, the biggest feature of the PCCS system selected by the present invention is that it integrates the three-attribute relationship of color into two concepts of hue and tone, which is more scientific, refined, fast and efficient than other color systems.
附图说明Description of drawings
图1为待分类词汇的系统聚类系谱图;Fig. 1 is the systematic clustering pedigree diagram of vocabulary to be classified;
图2为感性评价实验所选男衬衫款式图;Fig. 2 is the figure of the men's shirt style selected in the perceptual evaluation experiment;
图3为感性评价实验男衬衫样本示例图;Figure 3 is an example diagram of a male shirt sample in the perceptual evaluation experiment;
图4为感性评价实验采用的李克特五级量表示意图;Figure 4 is a schematic diagram of the Likert five-level scale used in the perceptual evaluation experiment;
图5A为1-11号样本评分均值折线图;Figure 5A is a line chart of the average score of samples 1-11;
图5B为12-22号样本评分均值折线图;Fig. 5B is a line chart of the mean score of samples No. 12-22;
图5C为23-33号样本评分均值折线图;Fig. 5C is a line chart of the average scores of samples No. 23-33;
图5D为34-44号样本评分均值折线图;Fig. 5D is a line chart of the mean score of samples No. 34-44;
图5E为45-55号样本评分均值折线图;Figure 5E is a line chart of the average score of samples No. 45-55;
图5F为56-66号样本评分均值折线图;Fig. 5F is a line chart of the mean score of samples No. 56-66;
图5G为67-77号样本评分均值折线图;Figure 5G is a line chart of the average score of samples No. 67-77;
图6A为复古风格男衬衫的PCCS色彩坐标对应图;Fig. 6A is the corresponding figure of PCCS color coordinates of men's shirts in retro style;
图6B为前卫风格男衬衫的PCCS色彩坐标对应图;Fig. 6B is the corresponding figure of PCCS color coordinates of the avant-garde style men's shirt;
图6C为低调风格男衬衫的PCCS色彩坐标对应图;Fig. 6C is a corresponding figure of PCCS color coordinates of low-key style men's shirts;
图6D为张扬风格男衬衫的PCCS色彩坐标对应图;Fig. 6D is the corresponding figure of PCCS color coordinates of men's shirts with flamboyant style;
图6E为都市风格男衬衫的PCCS色彩坐标对应图;Figure 6E is a corresponding map of PCCS color coordinates of urban style men's shirts;
图6F为田园风格男衬衫的PCCS色彩坐标对应图;Fig. 6F is the corresponding map of PCCS color coordinates of rural style men's shirts;
图7为六类风格男衬衫色彩对应PCCS色彩体系的空间区域汇总图;Figure 7 is a summary map of the spatial regions corresponding to the PCCS color system for the six styles of men's shirt colors;
图8为六类风格男衬衫在NCD空间中的色域分布图;Figure 8 is the color gamut distribution map of the six styles of men's shirts in the NCD space;
图9为田园风格男衬衫色彩推荐sf12示意图;Figure 9 is a schematic diagram of the sf12 recommended color for rural style men's shirts;
图10为前卫风格男衬衫色彩推荐b2示意图。Figure 10 is a schematic diagram of color recommendation b2 for avant-garde men's shirts.
具体实施方式Detailed ways
下面结合具体实施例,进一步阐述本发明。应理解,这些实施例仅用于说明本发明而不用于限制本发明的范围。此外应理解,在阅读了本发明讲授的内容之后,本领域技术人员可以对本发明作各种改动或修改,这些等价形式同样落于本申请所附权利要求书所限定的范围。Below in conjunction with specific embodiment, further illustrate the present invention. It should be understood that these examples are only used to illustrate the present invention and are not intended to limit the scope of the present invention. In addition, it should be understood that after reading the teachings of the present invention, those skilled in the art can make various changes or modifications to the present invention, and these equivalent forms also fall within the scope defined by the appended claims of the present application.
本发明的实施方式涉及一种基于PCCS体系通过色域判断服装风格类别的方法,包括以下步骤:建立服装感性意象空间,分析消费者对服装的感性评价维度,据此划分服装风格类别,确定服装感性评价代表词汇;经过网络搜集和调研提取服装代表性色彩样本,制作感性评价实验的服装样本图;采用问卷调查法结合语义差异法进行感性评价试验;分析实验数据,将服装感性意象与PCCS色调区域和NCD色彩空间进行匹配;建立判别模型,实现通过色彩设计变量对男衬衫感性意象的判定。The embodiment of the present invention relates to a method for judging the clothing style category through the color gamut based on the PCCS system. Representative vocabulary for perceptual evaluation; extract representative clothing color samples through network collection and research, and make clothing sample pictures for perceptual evaluation experiments; use questionnaire survey method combined with semantic difference method to conduct perceptual evaluation tests; analyze experimental data, and compare clothing perceptual images with PCCS color The region and NCD color space are matched; a discriminant model is established to realize the judgment of the perceptual image of men's shirts through color design variables.
下面以一个男衬衫为例来进一步说明本发明。Take a men's shirt as an example below to further illustrate the present invention.
一.建立男衬衫感性意象空间:1. Establish a perceptual image space for men's shirts:
通过阅读文献和杂志书刊、进行网络搜索和参考展会文案等收集大量关于男衬衫感性评价的形容词。为避免后续筛选时缺失关键词汇,搜集时尽可能覆盖广泛,同时相关形容词的收集也需遵循一定的标准:第一,描述对象明确,男衬衫只是众多服装品类的一个小分支,所搜集词汇必须能适宜贴切的描述此特定对象;第二,限定描述角度,排除只针对描述款式、面料特性而不涉及整体意象的词汇;第三,符合审美,所搜集词汇皆需符合消费者审美需求,不能褒贬不一;第四,与人感知无关的客观信息词汇要排除,且无关服装而仅关于穿着者气质的词汇也要排除。A large number of adjectives about the emotional evaluation of men's shirts were collected by reading literature and magazines, conducting Internet searches, and referring to exhibition copywriting. In order to avoid the lack of key words in the subsequent screening, the collection should cover as wide as possible, and the collection of related adjectives must also follow certain standards: First, the description object is clear. Men’s shirts are only a small branch of many clothing categories, and the collected words must It can properly and appropriately describe this specific object; second, limit the angle of description, and exclude words that only describe styles and fabric characteristics without involving the overall image; third, conform to aesthetics, and the collected words must meet the aesthetic needs of consumers There are mixed opinions; fourth, objective information words that have nothing to do with human perception should be excluded, and words that have nothing to do with clothing but only about the temperament of the wearer should also be excluded.
搜集并初步筛选共得到168个形容词,采用问卷调查法进行进一步筛选,由被试者结合自己的实际经验从168个词汇中选出认为适合描述男衬衫视觉感受的词汇,选取勾选次数排名前1/3的词汇,最终选出了58个符合条件的形容词。A total of 168 adjectives were collected and preliminarily screened. The questionnaire survey was used for further screening. The subjects selected from the 168 words that they thought were suitable for describing the visual experience of men’s shirts based on their actual experience. 1/3 of the vocabulary, finally selected 58 qualified adjectives.
由于筛选后形容词依然很多,需在此基础上,对感性意象词汇进行必要的分类,最终形成所需的感性意象空间。采用卡片分类法,实验过程可分为以下4步:1)准备大小相同的空白卡片,一一写上58个待分类词汇并编号;2)邀请被试25人,采用逐个用户测试的方式;3)执行试验,请被试者思考后根据个人感觉将同类卡片放在一起,分组数目控制在6-10组,以使后续分析结果准确有效;4)统计分群频率,建立58×58的相似性矩阵,利用SPSS21.0进行聚类分析。Since there are still many adjectives after screening, it is necessary to classify the perceptual image vocabulary on this basis, and finally form the required perceptual image space. Using the card sorting method, the experimental process can be divided into the following four steps: 1) Prepare blank cards of the same size, and write and number 58 words to be classified one by one; 2) Invite 25 subjects to test each user; 3) Execute the experiment, ask the subjects to think and put similar cards together according to their personal feelings, and control the number of groups in 6-10 groups to make the follow-up analysis results accurate and effective; 4) Statistical grouping frequency, establish 58×58 similar cards The sex matrix was analyzed using SPSS 21.0.
先采用系统聚类分析法得到系谱图确定分群数目,如图1所示,可以看出意象词汇对分为6-10群比较合适,结合聚类过程进度表和聚类结果的类成员表进行综合考虑最终确定将意象语意分为8群。再进行K-means聚类分析设定目标分群数为8,得到分群结果如表1。综合分析总结得到群中的代表意象语意为低调的、复古的、成熟的、田园的、前卫的、年轻的、张扬的、都市的。First use the system clustering analysis method to obtain the pedigree diagram to determine the number of groups, as shown in Figure 1, it can be seen that the image vocabulary pairs are divided into 6-10 groups is more appropriate, combined with the progress table of the clustering process and the class membership table of the clustering results. After comprehensive consideration, it is finally determined that the image semantics can be divided into 8 groups. Then carry out K-means cluster analysis and set the target number of clusters to 8, and the clustering results are shown in Table 1. The comprehensive analysis concluded that the representative images in the group mean low-key, retro, mature, pastoral, avant-garde, young, publicity, and urban.
表1意象语意词汇分群表Table 1 Grouping table of imagery semantic vocabulary
将得到的8个类群的代表词汇进行成对化处理,形成四个反义词对:复古的——前卫的、都市的——田园的、成熟的——年轻的、低调的——张扬的,这四个词汇对反映了消费者对印花男衬衫风格的四个不同维度的感性评价:时域、地域、穿着者气质与个性,以它们作为研究感性意象与男衬衫色彩关系的意象语意代表样本。The representative vocabulary of the obtained 8 groups is paired to form four pairs of antonyms: retro - avant-garde, urban - pastoral, mature - young, low-key - publicity, this The four word pairs reflect consumers' perceptual evaluation of four different dimensions of the style of printed men's shirts: time domain, region, wearer's temperament and personality, and they are used as image semantic representative samples to study the relationship between perceptual imagery and the color of men's shirts.
二、确定男衬衫样本:Second, determine the men's shirt sample:
从WOW-Trend热点网、POP服饰流行前线等专业时尚网站搜集各大男装品牌近五年十个季度的秀场照片和色彩企划案,将其中的男衬衫相关图片作为样本,通过图像软件提取样本图片中男衬衫的色彩属性RGB值,调研最终得到615个颜色,为减少工作量,在不影响语义表达测度且色差容许的情况下对所得色彩进行聚类,得到77个最终样本,并将其放置于PCCS-RGB变换表得到他们的色相和色调属性值。选择男衬衫款式如图2,用 PhotoshopCS6对其进行色彩渲染,依次填充77个色彩样本,得到77件纯色男衬衫,示例如图3。From professional fashion websites such as WOW-Trend and POP Apparel Fashion Frontline, we collect the show photos and color schemes of major men’s clothing brands in the past five and ten quarters, and take the pictures related to men’s shirts as samples, and extract the samples through image software The RGB value of the color attribute of the men’s shirt in the picture finally obtained 615 colors. In order to reduce the workload, the obtained colors were clustered without affecting the semantic expression measurement and the color difference was allowed, and 77 final samples were obtained. Placed in the PCCS-RGB conversion table to get their hue and tint attribute values. Select the style of men’s shirts as shown in Figure 2, use PhotoshopCS6 to color render them, fill in 77 color samples in turn, and get 77 solid-color men’s shirts, as shown in Figure 3.
三、采用问卷调查法结合语义差异法进行感性评价试验:3. Using the questionnaire survey method combined with the semantic difference method to conduct a perceptual evaluation test:
本实施方式使用语义差异法设计评价问卷,用李克特5级量表,将处理好的样本图片与上文确定的四对语义词汇对进行组合,样本事先进行随机打乱排序。实验要求被试者根据个人主观感受对77个仅色彩不同的纯色男衬衫进行意象评分,分值从-2到+2,分别体现被试者所表达的意象倾向及程度。以感性意象词对“复古的——前卫的”为例,评价等级表如图4所示,每个被试单独进行实验。根据《ISO6658感观分析——方法论通用指南》规定感观评价的优选评价员人数在20人以上即可。本实施方式实验发放问卷40份,每个受试者需对77个样本分别进行四组意象词汇对的评分,一共进行了77×4=308次打分。In this embodiment, the semantic difference method is used to design the evaluation questionnaire, and the 5-level Likert scale is used to combine the processed sample pictures with the four pairs of semantic vocabulary determined above, and the samples are randomly shuffled in advance. The experiment required the subjects to rate the imagery of 77 solid-color men's shirts with different colors only according to their personal subjective feelings. The scores ranged from -2 to +2, which respectively reflected the tendency and degree of imagery expressed by the subjects. Taking the perceptual image word pair "retro-avant-garde" as an example, the evaluation scale is shown in Figure 4, and each subject conducts the experiment independently. According to "ISO6658 Sensory Analysis - General Guidelines for Methodology", the number of preferred evaluators for sensory evaluation should be more than 20. In this embodiment, 40 questionnaires were distributed in the experiment, and each subject was required to score four groups of image-vocabulary pairs on 77 samples, and scored 77×4=308 times in total.
四、分析实验数据,将男衬衫感性意象与PCCS色调区域和NCD色彩空间进行匹配:4. Analyze the experimental data and match the perceptual image of the men's shirt with the PCCS tone area and NCD color space:
统计受试者评分数据求得各样本关于四组词汇评分的平均值。绘制折线图更直观表现各样本的得分分布情况,每条折线的最高或最低点表示此样本给人带来最明显的感觉,如图5A-G。Statistical subjects score data to obtain the average of the four groups of vocabulary scores for each sample. Drawing a line graph shows the score distribution of each sample more intuitively. The highest or lowest point of each line indicates that this sample brings the most obvious feeling to people, as shown in Figure 5A-G.
式中:i为样本序号;j为感性意象词汇;n为样本总数。In the formula: i is the serial number of the sample; j is the perceptual image vocabulary; n is the total number of samples.
经过相关性分析发现本实施例研究的4组形容词对的相关系数普遍偏高,可进行因子分析进一步降维。因子分析结果见表2,最终确定提取三个因子:潮流因子、个性因子、气质因子,对应词汇对分别为复古的——前卫的、低调的——张扬的、都市的——田园的,将此六个感性意象语义视为男衬衫被色彩设计变量所影响形成的六大风格类型。After correlation analysis, it is found that the correlation coefficients of the four groups of adjective pairs studied in this example are generally high, and factor analysis can be carried out to further reduce the dimension. The results of the factor analysis are shown in Table 2. Finally, three factors were determined to be extracted: fashion factor, personality factor, and temperament factor. These six perceptual image semantics are regarded as six major style types of men's shirts affected by color design variables.
表2旋转后的因子载荷矩阵Table 2 Factor loading matrix after rotation
基于各样本的意象评分结果,将六大风格类型的男衬衫与PCCS色彩体系和NCD色彩形象空间匹配。Based on the image scoring results of each sample, the six styles of men's shirts were matched with the PCCS color system and the NCD color image space.
首先将单色男衬衫的感性意象分析将结果置于PCCS色彩体系坐标图中,如图6A-F。可归纳出六种男衬衫风格色彩在PCCS色彩体系中的范围区域,如图7。可以看出六大类男衬衫的色彩在无彩色、暗灰色调、明亮色调和浅色调上存在较多的重合,其他区域虽有交叉但又各有自己的特色。根据色彩区域图的具体表现,无彩色的黑白灰是永恒的经典,主要运用在复古风格、都市风格、低调风格的男衬衫。明亮色调、鲜艳色调和浅色调适合前卫和张扬的风格,亮眼、热情、突出;而纯度低的暗灰色调和浅灰色调则适合低调和复古风格。各风格区域呈现模糊半封闭的状态,即各类风格的代表性色彩具有一定的色调倾向,风格之间互有交集,随着时尚流行的变化,区域的边缘会有所扩展或收缩。First, analyze the perceptual image of the monochrome men's shirt and place the results in the PCCS color system coordinate diagram, as shown in Figure 6A-F. The range area of the six men's shirt style colors in the PCCS color system can be summarized, as shown in Figure 7. It can be seen that the colors of the six categories of men's shirts overlap more in achromatic, dark gray tones, bright tones and light tones, and other areas have their own characteristics although they overlap. According to the specific performance of the color area map, achromatic black, white and gray are eternal classics, mainly used in men's shirts in retro style, urban style and low-key style. Bright tones, bright tones and light tones are suitable for avant-garde and ostentatious styles, bright, enthusiastic and outstanding; while dark gray tones and light gray tones with low purity are suitable for low-key and retro styles. Each style area presents a fuzzy and semi-closed state, that is, the representative colors of each style have a certain tone tendency, and the styles overlap each other. With the change of fashion, the edge of the area will expand or shrink.
将得到的六大类男衬衫的PCCS色调分布和位置反映到NCD坐标图中,因区域边界的模糊性特征可适当进行对比调整,最终将六大类男衬衫的模糊区域统一定位在NCD空间中,如图8。The obtained PCCS tone distribution and position of the six categories of men's shirts are reflected in the NCD coordinate map. Due to the fuzzy characteristics of the region boundaries, comparison and adjustment can be made appropriately, and finally the fuzzy regions of the six categories of men's shirts are uniformly positioned in the NCD space , as shown in Figure 8.
五、建立判别模型,实现通过色彩设计变量对男衬衫感性意象的判定:5. Establish a discrimination model to realize the judgment of the perceptual image of men's shirts through color design variables:
为得到可以预测男衬衫类别属性的模型,对所得数据进行判别分析,以因子分析得到的三对男衬衫意象词对作为判别分析的三个因变量,自变量为PCCS理论体系中的色调和色相,通过判别分析得到的分类函数,只需代入男衬衫色彩的色调和色相值,就可以判断它的类别归属。In order to obtain a model that can predict the category attributes of men's shirts, a discriminant analysis is performed on the obtained data, and three pairs of men's shirt image words obtained by factor analysis are used as the three dependent variables of the discriminant analysis, and the independent variables are hue and hue in the PCCS theoretical system , the classification function obtained through discriminant analysis, only need to substitute the hue and hue value of the men’s shirt color to judge its category attribution.
由于判别分析的因变量必须是类别变量,将三组变量根据意象评分结果都划分为三个等级:“复古的——前卫的”这一词对的评分将其划分为“复古的”、“适中的”、“前卫的”三个类别;同样“低调的——张扬的”可分为“前卫的”、“适中的”、“张扬的”;“都市的——田园的”可以分为“都市的”、“适中的”、“田园的”。由于两个自变量“色调”和“色相”均为类别变量,需将其处理为虚拟变量,“色调”包含了“无彩色”和12色调共计13 个类别,这里将“无彩色”作为对照组,建立12个虚拟变量;“色相”由PCCS色相环的 24个色相提取12个主色相,分别为心理四原色“红、黄、绿、蓝”、心理四原色的补色“蓝绿、蓝紫、红紫、黄橙”和剩下等距分割的“红橙、黄绿、绿蓝、紫”,以“红紫”作为参照组,设立11个虚拟变量。Since the dependent variable of the discriminant analysis must be a categorical variable, the three groups of variables are divided into three grades according to the image scoring results: the score of the word pair "retro - avant-garde" divides it into "retro", " Moderate" and "Avant-garde"; the same "low-key-public" can be divided into "avant-garde", "moderate" and "public"; "urban-rural" can be divided into "Urban", "moderate", "rural". Since the two independent variables "hue" and "hue" are categorical variables, they need to be treated as dummy variables. "Hue" includes "achromatic" and 12 hues, a total of 13 categories. Here, "achromatic" is used as a control group, and establish 12 dummy variables; "hue" extracts 12 main hues from the 24 hues of the PCCS hue circle, which are the psychological four primary colors "red, yellow, green, blue" and the complementary colors of the psychological four primary colors "blue-green, blue Purple, red-purple, yellow-orange" and the remaining equidistant divisions of "red-orange, yellow-green, green-blue, purple", with "red-purple" as the reference group, 11 dummy variables were set up.
变量处理完成即可使用SPSS进行判别分析,可知“色相”和“色调”两个自变量对各因变量的三个类别均能达到有效区分的效果;总预测正确率分别达到了:85.7%、87%、79.2%,判别力甚佳。整理分类函数系数见表3,可以分别写出三组类别男衬衫的分类函数。After the variable processing is completed, SPSS can be used for discriminant analysis. It can be seen that the two independent variables "hue" and "hue" can effectively distinguish the three categories of each dependent variable; the total prediction accuracy reached: 85.7%, 87%, 79.2%, very good discrimination. The classification function coefficients are shown in Table 3, and the classification functions of the three groups of men's shirts can be written separately.
表3三组类别男衬衫的分类函数系数表Table 3 Classification function coefficient table of three groups of men's shirts
对于第一组类别“复古的——前卫的”,y=-1即“复古的”这一类别分类函数为:f11=-5.06+9.36v+9.165b+8.994s+10.354dp+9.353Lt++10.284sf+10.558d+10.985dk+9.496p+ For the first group of categories "retro - avant-garde", y=-1 means that the category classification function of "retro" is: f 11 =-5.06+9.36v+9.165b+8.994s+10.354dp+9.353Lt + +10.284sf+10.558d+10.985dk+9.496p +
+8.833Ltg+11.150g+10.932dkg-0.781红-0.204红橙-0.361黄橙-0.317黄+0.181黄绿 -1.219绿-0.33绿蓝+0.037蓝绿-0.38蓝-0.197蓝紫-0.426紫+8.833Ltg+11.150g+10.932dkg-0.781 red-0.204 red orange-0.361 yellow orange-0.317 yellow+0.181 yellow-green-1.219 green-0.33 green-blue+0.037 blue-green-0.38 blue-0.197 blue-violet-0.426 purple
y=0即“既不复古也不前卫”的男衬衫类别分类函数是:y=0, that is, the classification function of men's shirt category of "neither retro nor avant-garde" is:
f12=-10.568+17.837v+19.012b+20.034s+11.877dp+17.882Lt++12.295sf+10.649d+8.092dk +17.022p++21.002Ltg+7.103g+8.405dkg+4.686红+1.222红橙+2.163黄橙+1.905黄-1.086黄绿+7.314绿+1.978绿蓝-0.223蓝绿+2.283蓝+1.182蓝紫+2.558紫f 12 =-10.568+17.837v+19.012b+20.034s+11.877dp+17.882Lt + +12.295sf+10.649d+8.092dk +17.022p + +21.002Ltg+7.103g+8.405dkg+4.626red+1.2 +2.163 Yellow Orange+1.905 Yellow-1.086 Yellow Green+7.314 Green+1.978 Green Blue-0.223 Blue Green+2.283 Blue+1.182 Blue Purple+2.558 Purple
y=1即“前卫的”类别男衬衫的分类函数是:The classification function for y=1, i.e. "fashionable" category men's shirts is:
f13=-14.125+26.356v+26.851b+21.186s+12.962dp+26.240Lt++15.868sf+14.122d+9.017dk +18.857p++20.209Ltg+10.288g+10.228dkg+3.461红+0.235红橙+0.932黄橙+1.897黄-0.737 黄绿+3.687绿-2.543绿蓝-0.034蓝绿-4.216蓝-6.214蓝紫+0.681紫f 13 =-14.125+26.356v+26.851b+21.186s+12.962dp+26.240Lt + +15.868sf+14.122d+9.017dk +18.857p + +20.209Ltg+10.288g+10.228dkg+3.461 red+0. +0.932 yellow orange+1.897 yellow-0.737 yellow-green+3.687 green-2.543 green blue-0.034 blue-green-4.216 blue-6.214 blue-violet+0.681 purple
对于“低调的——张扬的”组别:For the "Unassuming-Expressive" category:
y=-1即“低调的”类别分类函数中自变量“色相”的系数相较于“色调”系数和常量非常小,到小数点后12位数都为零,因此可忽略不计,则y=-1 means that the coefficient of the independent variable "hue" in the "low-key" category classification function is very small compared with the "hue" coefficient and constant, and the 12 digits after the decimal point are all zero, so it can be ignored, then
f21=-4.904+10.571=5.667(样本非无彩色)f 21 =-4.904+10.571=5.667 (sample is not achromatic)
f21=-4.904(样本为无彩色)f 21 =-4.904 (sample is achromatic)
y=0即“既不低调也不张扬”的男衬衫类别分类函数是:y=0, that is, the classification function of men's shirt category of "neither low-key nor ostentatious" is:
f22=-12.098+22.834v+22.701b+22.053s+18.413dp+21.74Lt++18.407sf+17.476d+8.548dk+ 14.9p++14.740Ltg+7.03g+9.217dkg+4.378红+4.047红橙+3.701黄橙+4.643黄+1.027黄绿 +5.676绿+3.035绿蓝+5.606蓝绿+1.129蓝-1.365蓝紫+0.309紫f 22 =-12.098+22.834v+22.701b+22.053s+18.413dp+21.74Lt + +18.407sf+17.476d+8.548dk+ 14.9p + +14.740Ltg+7.03g+9.217dkg+4.378 red+4.047 red orange 3.701 yellow orange + 4.643 yellow + 1.027 yellow green + 5.676 green + 3.035 green blue + 5.606 blue green + 1.129 blue - 1.365 blue purple + 0.309 purple
y=1即“张扬的”类别分类函数是:y = 1 i.e. the "flashy" category classification function is:
f23=-20.297+37.409v+36.269b+26.378s+22.82dp+32.12Lt++19.754sf+22.148d+8.612dk+1 7.783p++17.441Ltg+9.765g+11.415dkg+8.355红+3.919红橙+2.019黄橙+6.556黄-0.225黄绿 +6.065绿-2.306绿蓝+6.262蓝绿-5.937蓝-11.730蓝紫-0.855紫f 23 =-20.297+37.409v+36.269b+26.378s+22.82dp+32.12Lt + +19.754sf+22.148d+8.612dk+1 7.783p + +17.441Ltg+9.765g+11.415dkg+8.359 red+3.9 Orange + 2.019 Yellow Orange + 6.556 Yellow - 0.225 Yellow Green + 6.065 Green - 2.306 Green Blue + 6.262 Blue Green - 5.937 Blue - 11.730 Blue Purple - 0.855 Purple
同样地,写出“都市的——田园的”组别:Similarly, write the "urban-rural" group:
y=-1即“都市的”类别分类函数为y=-1, that is, the category classification function of "urban" is
f31=-4.843+10.571=5.728(样本非无彩色)f 31 =-4.843+10.571=5.728 (sample is not achromatic)
f31=-4.843(样本为无彩色)f 31 =-4.843 (sample is achromatic)
y=0即“既不都市也不田园”的男衬衫类别分类函数是:y=0, that is, the male shirt category classification function of "neither urban nor pastoral" is:
f32=-10.896+14.563v+15.182b+17.953s+12.398dp+12.921Lt++15.796sf+15.780d+19.711dk +13.442p++16.603Ltg+10.755g+6.576dkg+4.941红+4.544红橙+3.922黄橙+2.436黄+5.485黄绿+4.78绿+6.501绿蓝+5.04蓝绿+3.516蓝+4.132蓝紫+0.123紫f 32 =-10.896+14.563v+15.182b+17.953s+12.398dp+12.921Lt + +15.796sf+15.780d+19.711dk +13.442p + +16.603Ltg+10.755g+6.576dkg+4.9541 red+4. +3.922 Yellow Orange+2.436 Yellow+5.485 Yellow Green+4.78 Green+6.501 Green Blue+5.04 Blue Green+3.516 Blue+4.132 Blue Purple+0.123 Purple
y=1即“田园的”类别分类函数是:y=1 i.e. the "pastoral" category classification function is:
f33=-11.947+17.669v+17.29b+16.337s+13.827dp+15.864Lt++20.762sf+14.818d+16.441dk +14.396p++15.447Ltg+11.661g+7.827dkg+1.024红+3.971红橙+4.022黄橙+5.133黄+6.529黄绿+5.701绿+1.706绿蓝+7.795蓝绿+0.208蓝-0.454蓝紫-4.229紫f 33 =-11.947+17.669v+17.29b+16.337s+13.827dp+15.864Lt + +20.762sf+14.818d+16.441dk +14.396p + +15.447Ltg+11.661g+7.827dkg+1.024red+3.9 +4.022 Yellow Orange+5.133 Yellow+6.529 Yellow Green+5.701 Green+1.706 Green Blue+7.795 Blue Green+0.208 Blue-0.454 Blue Purple-4.229 Purple
针对每个因变量,代入男衬衫色彩的色调和色相数据,分别计算其在此因变量的三个分类函数中的函数值,所得数值最大的类别就视为该男衬衫的归属类。For each dependent variable, substitute the hue and hue data of the color of the men's shirt, and calculate the function values of the three classification functions of the dependent variable, and the category with the largest value is regarded as the category of the men's shirt.
本实施例通过调研和分析,根据三个感性评价维度将男衬衫分为六大类别:复古类、前卫类、低调类、张扬类、都市类和田园类。通过感性评价实验将六大类男衬衫选用的色彩范围与PCCS色系和NCD色彩空间进行匹配;此外,将六大类男衬衫配对成的三大组别分别建立判别模型,只需代入男衬衫色彩的PCCS色调及色相值就可以判断该男衬衫对应六大类别的归属情况。综上所述,通过男衬衫色彩和感性意象的匹配关系,一方面可以在已知目标意象的情况下为设计者提供选色参考,另一方面可帮助设计者更好地把握不同颜色对消费者感觉的影响并应用到实际设计中。具体应用方法见案例1和案例2。In this embodiment, through research and analysis, men's shirts are divided into six categories according to three perceptual evaluation dimensions: retro, avant-garde, low-key, publicity, urban and pastoral. Through the perceptual evaluation experiment, the color range selected by the six categories of men’s shirts is matched with the PCCS color system and the NCD color space; in addition, the three major groups of the six categories of men’s shirts are paired to establish a discriminant model, and only need to be substituted into the men’s shirts The PCCS hue and hue value of the color can determine the attribution of the men's shirt to the six categories. To sum up, through the matching relationship between the color of men’s shirts and perceptual images, on the one hand, it can provide designers with a reference for color selection when the target image is known, and on the other hand, it can help designers better grasp the impact of different colors on consumption. The impact of the reader's perception and applied to the actual design. See Case 1 and Case 2 for specific application methods.
案例1:田园风格男衬衫选色参考Case 1: Reference for color selection of rural style men's shirts
H客户欲订购具有田园风格的男衬衫,根据六类风格男衬衫色彩对应PCCS体系的空间区域汇总图,田园风格男衬衫常用色调主要集中在{sf+Lt++b+v};根据六类风格男衬衫在NCD空间中的色域分布又可知田园风格男衬衫色彩的软硬感和冷暖感均适中;结合考虑色调和色相的搭配可得到符合条件的色彩集合,这里提供一个参考色,拟推荐中彩度、中明度的sf色调,色相选择12:绿,最终推荐色sf12,如图9。Customer H wants to order men’s shirts with a pastoral style. According to the summary map of the spatial regions of the six types of men’s shirt colors corresponding to the PCCS system, the common colors of the pastoral style men’s shirts are mainly concentrated in {sf+Lt + +b+v}; according to the six types of men’s shirt colors The color gamut distribution of men's shirts in the NCD space also shows that the softness, hardness, and warmth of the men's shirts in rural style are moderate; considering the matching of hue and hue, a qualified color collection can be obtained. Here is a reference color, which is intended to be The sf hue with medium chroma and medium lightness is recommended, the hue selection is 12: green, and the final recommended color is sf12, as shown in Figure 9.
为验证sf12是否符合消费者感性意象中的田园风格,将其代入“都市的——田园的”类别函数,得到三个类别的函数值:f31=-4.843+10.571=5.728;f32=-10.896+15.796+4.78=9.68; f33=-11.947+20.762+5.701=14.516。可知f33>f32>f31,即sf12属于“田园的”类别,推荐合理。In order to verify whether sf12 conforms to the pastoral style in consumers’ perceptual images, it is substituted into the category function of “urban – pastoral”, and the function values of three categories are obtained: f 31 =-4.843+10.571=5.728; f 32 =- 10.896+15.796+4.78=9.68; f 33 =-11.947+20.762+5.701=14.516. It can be seen that f 33 >f 32 >f 31 , that is, sf12 belongs to the category of "pastoral", and the recommendation is reasonable.
案例2:前卫风格男衬衫选色参考Case 2: Color selection reference for avant-garde style men's shirts
设计师希望设计出前卫风格的男衬衫,在进行色彩选择时,可参考六类风格男衬衫色彩对应PCCS体系的空间区域汇总图,观察到前卫风格男衬衫常用色调主要集中在 {v+b+Lt++s},结合六类风格男衬衫在NCD空间中的色域分布中前卫风格男衬衫色彩从暖硬区向暖软区过渡;拟推荐b色调,色相选择2:红,最终推荐色b2,如图10。Designers want to design avant-garde men's shirts. When choosing colors, they can refer to the summary map of the spatial regions of the six types of men's shirt colors corresponding to the PCCS system. It is observed that the common colors of avant-garde men's shirts are mainly concentrated in {v+b+ Lt + +s}, combined with the color gamut distribution of the six styles of men's shirts in the NCD space, the color of the avant-garde style men's shirts transitions from the warm and hard area to the warm and soft area; the recommended b tone, hue selection 2: red, the final recommended color b2, as shown in Figure 10.
为验证b2是否符合消费者感性意象中的田园风格,将其代入“复古的——前卫的”类别函数,得到三个类别的函数值:f11=-5.06+9.165-0.781=3.324; f12=-10.568+19.012+4.686=13.13;f13=-14.125+26.851+3.461=16.187。可知f13>f12>f11,即b2 属于“前卫的”类别,推荐合理。In order to verify whether b2 conforms to the pastoral style in consumers’ perceptual images, it is substituted into the “retro-avant-garde” category function, and the function values of the three categories are obtained: f 11 =-5.06+9.165-0.781=3.324; f 12 =-10.568+19.012+4.686=13.13; f 13 =-14.125+26.851+3.461=16.187. It can be seen that f 13 >f 12 >f 11 , that is, b2 belongs to the "avant-garde" category, and the recommendation is reasonable.
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