CN110378732A

CN110378732A - Information display method, information correlation method, device, equipment and storage medium

Info

Publication number: CN110378732A
Application number: CN201910652150.3A
Authority: CN
Inventors: 周智昊; 熊欢
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2019-07-18
Filing date: 2019-07-18
Publication date: 2019-10-25
Anticipated expiration: 2039-07-18
Also published as: CN110378732B

Abstract

The embodiment of the present application discloses a kind of information display method, information correlation method, device, equipment and storage medium.The described method includes: the displaying content list page；Receive the selection instruction of the object content in corresponding content original list；Show the details page of corresponding object content；After receiving page back-off instruction, the displaying content list page, and show directed information associated with object content.The present embodiment passes through when returning back to the contents list page from the details page of object content, show directed information associated with object content, since object content is the content of interest that user checks recently, that reflects the real-time points of interest of user, therefore display directed information associated with object content, the current interest of user can preferably be captured, and recommend directed information associated with the current interest of user out, to facilitate the probability that promotion directed information is checked by user, the dispensing effect of directed information is promoted.

Description

Information display method, information correlation method, device, equipment and storage medium

Technical field

The invention relates to Internet technical field, in particular to a kind of information display method, information correlation method, Device, equipment and storage medium.

Background technique

When user browses the internet contents such as video, Domestic News, advertisement backstage can launch advertisement to user, to attract User checks.

In the related art, advertisement backstage needs to obtain user's account of client login when launching advertisement to client Number, then search obtains the targeted advertisements to match with the historical interest of the user account number from advertisement base, by the targeted advertisements Client is sent to be shown.Wherein, the historical interest of user account number can from the personal essential information of the user account number, go through It excavates and obtains in the information such as history browsing record.

However, the advertisement putting mode that above-mentioned the relevant technologies provide, has been solely focused on the historical interest of user, has not examined Consider the current point of interest of user, causes the dispensing of advertisement ineffective, clicking rate is low.

Summary of the invention

The embodiment of the present application provides a kind of information display method, information correlation method, device, equipment and storage medium, The dispensing that can be used for solving the advertisement in the presence of the relevant technologies is ineffective, the low problem of clicking rate.The technical solution is such as Under:

On the one hand, the embodiment of the present application provides a kind of information display method, which comprises

The displaying content list page includes at least one content in the contents list page；

Receive the selection instruction of the object content corresponded in the contents list page；

Show the details page of the object content；

After receiving page back-off instruction, the contents list page is shown, and show and the object content phase Associated directed information.

On the other hand, the embodiment of the present application provides a kind of information correlation method, which comprises

Obtain at least one candidate label of object content；

Determine the corresponding confidence level of each candidate's label；

From at least one described candidate label, confidence level is selected to meet the candidate label of the second preset condition, as institute State the label of object content；

From directed information database, the directed information that the label of selection and the object content matches is obtained described The associated directed information of object content.

In another aspect, the embodiment of the present application provides a kind of information display device, described device includes:

Page display module is used for the displaying content list page, includes at least one content in the contents list page；

Command reception module, for receiving the selection instruction of the object content corresponded in the contents list page；

Details display module, for showing the details page of the object content；

Information display module for after receiving page back-off instruction, showing the contents list page, and is shown Directed information associated with the object content.

In possible design, the information display module is used for the object content described in the contents list page Lower section, insertion shows the directed information.

In possible design, described device further include:

Progress detection module, for obtaining the browsing progress of the object content；

Request sending module, for when the browsing progress of the object content meets the first preset condition, to server Information acquisition request is sent, includes the mark of the object content in the information acquisition request；

Information receiving module, the directed information sent for receiving the server.

In possible design, described device further include:

Behavioural information logging modle, for recording user behavior information, the user behavior information includes following at least one : statistical information, the statistical information of directed information browsing behavior of content-browsing behavior；

Behavioural information sending module, for sending the user behavior information to server, the user behavior information is used In the label for excavating content for the server.

In another aspect, the embodiment of the present application provides a kind of information association device, described device includes:

Label acquisition module, for obtaining at least one candidate label of object content；

Confidence determination module, for determining the corresponding confidence level of each candidate's label；

Label selecting module, for selecting confidence level to meet the second preset condition from least one described candidate label Candidate label, the label as the object content；

Information association module is used for from directed information database, what the label of selection and the object content matched Directed information obtains the associated directed information of the object content.

In possible design, the information association module is used for:

Obtain the label of each directed information in the directed information database；

Calculate separately the label of the object content and the label of each directed information in the directed information database Between matching degree；

The selection directed information that match degree is greater than the preset threshold, obtains the associated directed information of the object content.

In possible design, the confidence determination module determines respectively for the source according to each candidate label The corresponding confidence level of each candidate's label；

Wherein, the source of the candidate label comprises at least one of the following: the mark of publisher's setting of the object content Label, the label for identifying extraction from the object content, the browsing behavior based on user to the object content and directed information Identified label.

In possible design, described device further include:

Request receiving module includes for receiving the information acquisition request of client transmission, in the information acquisition request The mark of the object content；

Information choice module, for selecting at least one goal orientation from the associated directed information of the object content Information；

Information sending module, for sending the goal orientation information to the client.

In possible design, the information choice module is used for:

The assisting sifting information that the client provides is obtained, the assisting sifting information includes at least one of the following: ground Manage location information, scene information, the usersaccount information for logging in the client；

According to the assisting sifting information, the clicking rate of the associated each directed information of the object content is estimated；

According to the clicking rate of the associated each directed information of the object content, the goal orientation information is selected.

Another aspect, the embodiment of the present application provide a kind of terminal, and the terminal includes processor and memory, the storage Be stored at least one instruction, at least a Duan Chengxu, code set or instruction set in device, at least one instruction, it is described at least One Duan Chengxu, the code set or instruction set are loaded by the processor and are executed to realize above- mentioned information display methods.

Another aspect, the embodiment of the present application provide a kind of server, including processor and memory, deposit in the memory Contain at least one instruction, at least a Duan Chengxu, code set or instruction set, at least one instruction, an at least Duan Cheng Sequence, the code set or instruction set are loaded by the processor and are executed to realize above- mentioned information correlating method.

Also on the one hand, the embodiment of the present application provides a kind of computer readable storage medium, is stored in the storage medium At least one instruction, at least a Duan Chengxu, code set or instruction set, at least one instruction, an at least Duan Chengxu, institute Code set or instruction set is stated to be loaded by processor and executed to realize above- mentioned information display methods or information correlation method.

Also on the one hand, the embodiment of the present application provides a kind of computer program product, and the computer program product is processed When device executes, for realizing above- mentioned information display methods, or above- mentioned information correlating method is realized.

In technical solution provided by the embodiments of the present application, by returning back to contents list from the details page of object content When the page, directed information associated with object content is shown, since object content is the content of interest that user checks recently, That reflects the real-time points of interest of user, therefore show directed information associated with object content, can preferably capture use The current interest at family, and recommend directed information associated with the current interest of user out, to help to promote directed information The probability checked by user promotes the dispensing effect of directed information.

Detailed description of the invention

In order to more clearly explain the technical solutions in the embodiments of the present application, make required in being described below to embodiment Attached drawing is briefly described, it should be apparent that, the drawings in the following description are only some examples of the present application, for For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other Attached drawing.

Fig. 1 is the schematic diagram for the implementation environment that the application one embodiment provides；

Fig. 2 is the flow chart for the information display method that the application one embodiment provides；

Fig. 3 illustrates the interface schematic diagram of the flow for displaying of directed information；

Fig. 4 is the flow chart for obtaining object content and being associated directed information method that the application one embodiment provides；

Fig. 5 illustrates the interface schematic diagram of the details page of user information；

Fig. 6 is the flow chart for the information relevance method that the application one embodiment provides；

Fig. 7 is the flow chart for the information display method that another embodiment of the application provides；

Fig. 8 is the flow chart for the information correlation method that another embodiment of the application provides；

Fig. 9 is the block diagram for the information display device that the application one embodiment provides；

Figure 10 is the block diagram for the information display device that another embodiment of the application provides；

Figure 11 is the block diagram for the information association device that the application one embodiment provides；

Figure 12 is the block diagram for the information association device that another embodiment of the application provides；

Figure 13 is the structural block diagram for the terminal that the application one embodiment provides；

Figure 14 is the structural block diagram for the server that the application one embodiment provides.

Specific embodiment

To keep the purposes, technical schemes and advantages of the application clearer, below in conjunction with attached drawing to the application embodiment party Formula is described in further detail.

Referring to FIG. 1, the schematic diagram of the implementation environment provided it illustrates the application one embodiment.The implementation environment can To include: terminal 10 and server 20.

Terminal 10 can be such as mobile phone, tablet computer, E-book reader, multimedia play equipment, wearable device, The electronic equipments such as PC (Personal Computer, personal computer).

In the embodiment of the present application, the client of destination application is installed, in providing for user in terminal 10 Hold browsing service.The content includes but is not limited to following at least one: video, Domestic News, article, picture, commodity, music, Etc..

Optionally, above-mentioned destination application can be any application program that function is shown with content, optionally mesh Mark application program is also equipped with content search function, so that the content checked is wanted in user's search.Different, the mesh for the type of content Mark application program can also have different types, such as video class application program, information class application program, read class application program, Shopping class application program, music class application program etc., the embodiment of the present application is not construed as limiting this.

Client of the server 20 for the destination application to install in terminal 10 provides background service, server 20 The alternatively referred to as background server of destination application.Server 20 can be a server, be also possible to be serviced by more The server cluster or a cloud computing service center of device composition.

It can be communicated with each other by network 30 between terminal 10 and server 20.The network 30 can be cable network, It is also possible to wireless network.

The publisher of destination application can patrol the function of the destination application, processing according to actual operation demand Volume, user interface etc. carry out configuration update.It is video application with destination application in a kind of possible application scenarios For, video application can provide a user various functions in the process of running, such as video production function, video distribution function Energy, video-see function, video recommendations function etc..

Referring to FIG. 2, the flow chart of the information display method provided it illustrates the application one embodiment.This method can Applied in the terminal 10 of implementation environment shown in Fig. 1, the executing subject of such as each step can be the target installed in terminal 10 and answer With the client (hereinafter referred to as " client ") of program.This method may include following steps (201~204):

Step 201, the displaying content list page.

The contents list page is the display page for showing contents list, may include at least in the contents list page One content.The contents list page can be Webpage, be also possible to the user interface of non-form web page, the embodiment of the present application This is not construed as limiting.It optionally, include at least one entry in the contents list page, each entry corresponds to a content.This A little entries can be such as arranged successively according to sequence from top to bottom, or with arranged in sequence according to array in content original list Form arrangement, etc., the embodiment of the present application is not construed as limiting this.

Different destination applications content provided in content original list would also vary from.With target application Program is may include at least one video in the contents list page for video class application program, title, breviary such as video The information such as figure, publisher, issuing time, so that user therefrom selects the video for needing to watch.Using destination application as information It may include at least one Domestic News in the contents list page for class application program, title, breviary such as Domestic News The information such as figure, publisher, issuing time, so that user therefrom selects the Domestic News for needing to check.

Optionally, the content for including in the contents list page is content corresponding with search key.For example, user In the search box of content original list or other pages, search key is inputted, then triggers search instruction, client exists After receiving above-mentioned search instruction, search obtains at least one content corresponding with the search key, then in content At least one content corresponding with the search key is shown in original list.

In one example, in conjunction with reference Fig. 3, by taking destination application is video class application program as an example, including user Hold in the search box of original list 30 and input search key " XXX ", client shows in content original list 30 and searches with this At least one corresponding video of rope keyword " XXX ", video 1 as shown in Figure 3, video 2, video 3 etc..

Step 202, the selection instruction of the object content corresponded in the contents list page is received.

Object content can be any one content in the contents list page.User carries out clear in content original list It lookes at, interested object content is selected to be checked.Selection instruction corresponding to object content refers to that selection is checked in the target The operational order of the details of appearance.The selection instruction can be triggered by user and be generated.For example, user can pass through click on content list Object content in the page generates selection instruction, as tangibly mobile phone end subscriber can be clicked in selection target by finger Hold, PC end subscriber can click selection target content by mouse.

In conjunction with reference Fig. 3, if user is interested in the video 1 in content original list 30, user can click this The corresponding entry 31 of video 1, triggering generate the selection instruction for corresponding to the video 1.Correspondingly, client, which receives, corresponds to the view Frequently 1 selection instruction.

Step 203, the details page of displaying target content.

The details page of object content is used for the detail information of displaying target content.For example, when object content is video, The video can be played in the details page of the video, and the functions such as collection, comment, forwarding can also be provided.In another example working as target When content is Domestic News, all information of the Domestic News can be shown in the details page of the Domestic News, as whole Graph text information.In the embodiment of the present application, the particular content in the details page of object content is not construed as limiting.

In conjunction with reference Fig. 3, after user clicks the corresponding entry 31 of video 1, client is received corresponding to the video 1 Selection instruction, then client shows the details page 32 of the video 1, and the video is played in the details page of video 1 32 1。

Step 204, after receiving page back-off instruction, the displaying content list page, and show and object content phase Associated directed information.

Page back-off instruction, which refers to, to retract for triggering from the details page of object content to the operation of the contents list page Instruction.Page back-off instruction can be triggered by user and be generated, such as user can click returning in the details page of object content Button is moved back, triggering generates page back-off instruction.Alternatively, user can also be triggered by forms such as gesture, voices generates the page time Instruction is moved back, the embodiment of the present application is not construed as limiting this.

Client is after receiving page back-off instruction, the displaying content list page, and shows related to object content The directed information of connection.Wherein, directed information refers to publisher for the purpose for carrying out publicity popularization to product or service, Xiang Teding User orients the information launched.Optionally, directed information is advertisement.In the embodiment of the present application, shape is showed to directed information Formula is not construed as limiting, directed information show form can be text, picture, picture and text, video, audio, animation etc. any one or The combination of diversified forms.

In addition, the directed information that client is shown after receiving page back-off instruction, is and checks before user The associated directed information of object content.That is, being relevant property between object content and the directed information, which can To be set in advance, for details, reference can be made to the introduction explanations in Examples below.Illustratively, object content is one about production Product A's introduces photopic vision frequency, then directed information associated with the object content, can be the advertisement of product A.In another example Object content is a Domestic News, wherein be referred to some retail shop, then directed information associated with the object content can be with It is the advertisement of the retail shop.

In a kind of possible embodiment, the lower section of client object content in content original list, insertion display Above-mentioned directed information associated with object content.In view of each content in the contents list page is usually according to from top to bottom Sequence arranged, and user, by the upper sliding contents list page, the refreshing of the content in content original list is looked into realization It sees.Therefore, in the lower section of object content, insertion shows directed information associated with object content, this meets the browsing of user Habit helps to promote the probability that directed information is checked by user.

Certainly, in some other possible embodiments, client can also be according to the content in the contents list page Put in order, between object content and next content of the object content, insertion show the object content it is associated Directed information.For example, if the contents list page be glide refresh, can in the top of object content, be inserted into display with The associated directed information of object content；For another example if the contents list page is left sliding refreshing, it can be in object content Right, insertion shows associated with object content directed information；In another example if the contents list page is right sliding refreshing , then it can be inserted into the left of object content and show directed information associated with object content.Certainly, there are also other Way of realization, such as in the top of the corresponding entry of object content, the associated orientation of the object content is shown in the form of floating window Information, when object content disappears from screen, the floating window for being used for the associated directed information of displaying target content is also corresponding Cancel display.

Optionally, client is after receiving page back-off instruction, again rendering content original list, in contents list Insertion shows directed information associated with object content in the page.In alternatively possible implementation, in improving Hold the display speed of original list, client, can be by the details of the object content in the details page of displaying target content Page Overlapping display is on the upper layer of content original list, after client gets object content associated directed information, Again rendering content original list, insertion shows directed information associated with object content in content original list, obtains The updated contents list page, the updated contents list page are still shown under the details page of object content Layer.After receiving page back-off instruction, client cancels the details page of displaying target content, so that being located at the details page The updated contents list page of face lower layer exposes display.In this way, it is not necessary to be opened again after receiving page back-off instruction Begin to render, improves the display speed of the contents list page, improve the fluency of page switching.

In conjunction with reference Fig. 3, user clicks the back return button 33 in the details page 32 of video 1 and triggers page back-off instruction, Correspondingly, client receives the page back-off instruction.Later, client shows the updated contents list page 30, at this In the updated contents list page 30, the lower section insertion of video 1 shows an advertisement 34 associated with the video 1.It should Advertisement can be brand promotion series advertisements, be also possible to click series advertisements, the embodiment of the present application is not construed as limiting this.

It should be noted is that the quantity for the directed information associated with object content that client is shown, can be One, it is also possible to a plurality of, the embodiment of the present application is not construed as limiting this.If it is a plurality of directed information, a plurality of directed information Can show, sequentially can also successively be shown simultaneously, such as play an advertisement associated with object content and then Play another advertisement associated with object content.

In conclusion in technical solution provided by the embodiments of the present application, by retracting from the details page of object content When to the contents list page, directed information associated with object content is shown, since object content is that user checks recently Content of interest that reflects the real-time point of interest of user, therefore shows directed information associated with object content, can be compared with The current interest of user is captured well, and recommends directed information associated with the current interest of user out, to help to mention The probability that directed information is checked by user is risen, the dispensing effect of directed information is promoted.

Referring to FIG. 4, the flow chart of the information display method provided it illustrates another embodiment of the application.This method It can be applied in the terminal 10 of implementation environment shown in Fig. 1, the executing subject of such as each step can be the target installed in terminal 10 The client (hereinafter referred to as " client ") of application program.This method may include following steps (401~407):

Step 401, the displaying content list page.

Step 402, the selection instruction of the object content corresponded in the contents list page is received.

Step 403, the details page of displaying target content.

Step 401-403 is identical as the step 201-203 in Fig. 2 embodiment, referring to fig. 2 the introduction explanation in embodiment, Details are not described herein again.

Step 404, the browsing progress of object content is obtained.

The browsing progress of object content refers to user in the details page of object content to the browsing ratio of object content. The browsing ratio refers to user for the ratio between the pageview of object content and the content total amount of above-mentioned object content.For example, working as When object content is the video that total duration is ten minutes, user is watched at the video eight minutes, and browsing progress at this time is 80%； For another example user leaies through to the third page of this article when object content is the article that total page number is page ten, progress is browsed at this time It is 30%.

Optionally, client, for the browsing progress of object content, is adopted in the details page of user's browsing objective contents With time interval detection mode, i.e., according to the browsing progress of certain time interval detection object content, time interval can be 1 Second, it is also possible to 10 seconds or 1 minute etc., can be set in conjunction with actual conditions, present application example does not limit this It is fixed.In alternatively possible implementation, in order to improve object content browsing progress detection accuracy, client with When the details page of family browsing objective contents, for the browsing progress of object content, using real-time detection mode, i.e. real-time detection The browsing progress of object content.

In the embodiment of the present application, the detection mode of the browsing progress of object content is not construed as limiting, it can be according to difference The different detection mode of curriculum offering.For example, user uses real-time detection mode when watching video, user is in article of leafing through Shi Caiyong time interval detection mode.

Step 405, when the browsing progress of object content meets the first preset condition, acquisition of information is sent to server and is asked It asks.

First preset condition refers to that triggering user end to server sends the preset condition of information acquisition request.Example Such as, which is that the browsing progress of object content reaches the first threshold value.Optionally, the first threshold value be 30%, 50%, 70% or 100%, etc., present application example is not construed as limiting this.

It include the mark of object content in information acquisition request.The mark of object content is for uniquely indicating in the target Hold, different contents has different marks.Server can be according to the mark of the object content, to determine in corresponding target Hold.

Step 406, the directed information associated with object content that server is sent is received.

Server, according to the mark of object content, obtains related to object content after receiving information acquisition request Then the directed information associated with object content is sent to client by the directed information of connection.Optionally, directed information is Advertisement.

Optionally, server obtain client provide assisting sifting information, the assisting sifting information include it is following at least One: geographical location information, scene information, the usersaccount information for logging in client.Wherein, geographical location information is used to indicate The current geographic position of client.Scene information is used to indicate the scene that client is presently in, such as market, office, family Different scenes.The usersaccount information for logging in client may include the user account number corresponding age, gender, occupation, address Etc. information.The assisting sifting information that server can be provided in conjunction with client, from the associated directed information of object content, screening Goal orientation information is sent to the client out.Assisting sifting information can be carried in information acquisition request, can also be passed through Other approach are sent to server, and the embodiment of the present application is not construed as limiting this.Server combination assisting sifting information, out of target Hold in associated directed information, filter out goal orientation information and be sent to the client, enables to be supplied to determining for client To information, preferably meet the actual demand of user, to further promote the probability that directed information is checked by user.

Step 407, after receiving page back-off instruction, the displaying content list page, and show and object content phase Associated directed information.

Step 407 is identical as the step 204 in Fig. 2 embodiment, referring to fig. 2 the introduction explanation in embodiment, herein no longer It repeats.

In addition, the directed information that server is sent to client can be one, it is also possible to a plurality of, present application example pair This is not construed as limiting.If it is a plurality of directed information, optionally, client, can be simultaneously after receiving a plurality of directed information It shows above-mentioned a plurality of directed information, sequentially can also successively carry out showing above-mentioned a plurality of directed information, such as play one and mesh It marks the associated advertisement of content and then plays another advertisement associated with the object content.

What is needed to add explanation is a little that client can recorde user behavior information, then sends the use to server Family behavioural information, the user behavior information be used for for server excavate content label, and then according to the label of content excavate with The associated directed information of the content.Wherein, user behavior information includes at least one of the following: the statistics letter of content-browsing behavior The statistical information of breath, directed information browsing behavior.The statistical information of content-browsing behavior may include that user has checked in which The information such as appearance, the browsing progress of each content.The statistical information of directed information browsing behavior may include which user checked The information such as the browsing progress of directed information, each directed information.In conjunction with reference Fig. 5, using destination application as video class application For program.Client can automatically record the details page 50 that user related information forms user information.The details page 50 can To include statistical information 52, the statistical information 53 of directed information browsing behavior of usersaccount information 51, content-browsing behavior, etc. Deng.

In conclusion by obtaining the browsing progress of object content, and being detected in the technical solution that present application example provides Whether the browsing progress of the object content meets the first preset condition, when the browsing progress of object content meets the first preset condition When, user end to server sends information acquisition request can with request directed information associated with the object content The current interest of user is more accurately held, if user is insufficient for the browsing progress of object content, illustrates user couple The object content is lost interest in, to would not also show directed information associated with the object content, only determines to use When family is interested in the object content, directed information associated with the object content is just shown, improve directed information push Accuracy, and process can be obtained to avoid unnecessary directed information is executed, save network resource overhead.

In foregoing embodiments, explanation mainly is described to the display process of directed information, namely to the application skill The product side of art scheme, which is realized, is described explanation.In order to provide directed information associated with object content to client, Server needs to create the incidence relation between content and directed information.In the following, passing through creation of the embodiment to the incidence relation Explanation is introduced in process.

Referring to FIG. 6, the flow chart of the information correlation method provided it illustrates the application one embodiment.This method can Applied in the server 20 of implementation environment shown in Fig. 1.This method may include following steps (601~604):

Step 601, at least one candidate label of object content is obtained；

The label of object content, for reflecting the feature of the object content.For example, the label of object content, is able to reflect The features such as theme, keyword, publisher, the field of the object content.Object content may include at least one candidate label, It is final as object content by from these candidate labels, selecting the higher candidate label of confidence level in the embodiment of the present application Label.

The candidate label of object content, can there are several types of different sources.

In the first possible source, the candidate label of object content can be and be set by the publisher of the object content Fixed label.

In second of possible source, the candidate label of object content can be server and divide object content Analysis and identification, identify the label of extraction from object content.It optionally, can be to the video when object content is video Picture frame carries out content recognition, obtains the candidate label of the video；When object content is text, language can be carried out to the text Justice analysis and identification, obtain the candidate label of the text.

In the third possible source, the candidate label of object content can be server according in each client The user behavior information of report, the label based on determined by browsing behavior of the user to object content and directed information.For example, service The user behavior information that device is reported according to each client is determined after browsing the object content, is checked that number meets The label of the directed information, is determined as the candidate of the object content by the directed information of specified requirements (such as being checked that number is most) Label.

Certainly, the source of the above-mentioned candidate label about object content introduction explanation, be only it is exemplary and explanatory, Can also object content otherwise candidate label, add candidate label such as artificial, the embodiment of the present application to this not It limits.

Step 602, the corresponding confidence level of each candidate label is determined；

Confidence level refers to the confidence level of candidate label, i.e. the accuracy that describes to the object content of candidate's label.

In a kind of possible embodiment, server can determine each respectively according to the source of each candidate label The corresponding confidence level of candidate label.For example, each source can be given, corresponding confidence level is distributed.When some candidate label When source has and is only a kind of, by the corresponding confidence level in the source, it is determined as the confidence level of candidate's label；When some candidate's mark The source of label there are many when, by the sum of corresponding confidence level in a variety of sources, be determined as the confidence level of candidate's label.For example, The corresponding confidence level in above-mentioned 3 kinds of sources is respectively 0.2,0.4 and 0.4.If the source of some candidate label is the first, should The corresponding confidence level of candidate label is 0.2.If the source of some candidate label includes the first and second, candidate mark Signing corresponding confidence level is 0.6.The corresponding confidence level in every kind of source can be set in advance in conjunction with actual conditions, can be identical It can also be different, the embodiment of the present application is not construed as limiting this.

Step 603, from least one above-mentioned candidate label, confidence level is selected to meet the candidate mark of the second preset condition Label, the label as above-mentioned object content；

Second preset condition is the screening conditions for determining the final label of content.In a kind of possible embodiment In, the second preset condition is that confidence level is greater than the second threshold value, as confidence level is greater than 0.5.

Step 604, from directed information database, the directed information that the label of selection and object content matches is obtained The above-mentioned associated directed information of object content.

Directed information database is the database for storing directed information, if may include in the directed information database Dry directed information, further includes the label of each directed information.The label of directed information, for reflecting the spy of the directed information Sign.For example, the label of directed information, is able to reflect the features such as theme, keyword, publisher, the field of the directed information.Orientation The label of information can be set by the publisher of directed information, the directed information can also be analyzed and be known by server Not, it identifies and extracts from the directed information, the embodiment of the present application is not construed as limiting this.

Optionally, above-mentioned steps 604 may include following several sub-steps:

1, the above-mentioned label for stating each directed information in directed information database is obtained；

Each directed information includes at least one label.

2, between the label for calculating separately each directed information in the label and directed information database of object content Matching degree；

For object content and some directed information, matching degree between the two label refers to the mark of object content Matching degree between label and the label of the directed information.

In a kind of possible embodiment, server is according to the same label ratio between object content and directed information Calculate matching degree.Optionally, the same label ratio can be same label quantity between object content and directed information with The ratio between total number of labels of the object content, the same label quantity and the orientation being also possible between object content and directed information The ratio between total number of labels of information, the embodiment of the present application are not construed as limiting this.The same label ratio can be determined as by server Matching degree.

In alternatively possible embodiment, server is according to the similar tags ratio between object content and directed information Example calculates matching degree.Wherein, similar tags include label similar in identical label and meaning.Optionally, the similar tags Ratio can be the ratio between the total number of labels of similar tags quantity and the object content between object content and directed information, can also To be the ratio between the total number of labels of the similar tags quantity between object content and directed information with the directed information, the application implementation Example is not construed as limiting this.The similar tags ratio can be determined as matching degree by server.

3, the directed information that match degree is greater than the preset threshold is selected, the associated directed information of object content is obtained.

Optionally, preset threshold 50%, 60% or 80% etc. can be set, this Shen in conjunction with actual conditions Please embodiment this is not construed as limiting.In an example it is assumed that the matching degree in directed information database, between object content There are 3 greater than the directed information of preset threshold, then this 3 directed informations is determined as the associated directed information of object content.

In foregoing embodiments, server is described according to the label of object content and directed information, automatic mining is wherein Relevance, determine associated with object content directed information.In other examples, can also by be manually arranged in target Hold associated directed information, the embodiment of the present application is not construed as limiting this.

Optionally, method provided in this embodiment further includes following steps:

1, the information acquisition request that client is sent is received, includes the mark of object content in the information acquisition request；

Information acquisition request is used for request directed information associated with object content.

2, from the associated directed information of object content, at least one goal orientation information is selected；

Server obtains the associated directed information of the object content according to the mark of object content.Since object content closes The directed information of connection can have multiple, and server can therefrom select a goal orientation information, can also therefrom select multiple Goal orientation information.

In one possible implementation, selection target directed information in the following way:

(1) the assisting sifting information that client provides is obtained；

By the agency of, the assisting sifting information may include at least one of following in foregoing embodiments: geographical location letter Breath, scene information, the usersaccount information for logging in client.Optionally, above-mentioned assisting sifting information can be stepped in user account number It is sent to server when recording client, server can also be sent to according to period regular hour, such as updated one every 5 minutes It is secondary and be sent to server, or can also be carried in information acquisition request and be sent to server.

(2) according to above-mentioned assisting sifting information, the clicking rate of the associated each directed information of object content is estimated；

Server can estimate out the point of each directed information in conjunction with the attribute information of assisting sifting information and directed information Hit rate.Wherein, the attribute information of directed information is used to reflect the association attributes of the product that directed information is promoted or service, such as may be used To include the classification of the product or service, be suitble to the attributes such as age, suitable gender, trade company address.Illustratively, server can be with Training generates clicking rate prediction model in advance, by calling the clicking rate prediction model, by assisting sifting information and directed information Attribute information be input to the clicking rate prediction model, the clicking rate of the directed information is exported by the clicking rate prediction model.On Stating clicking rate prediction model can be the acquisition machine learning algorithm model that training obtains in advance.

(3) according to the clicking rate of the associated each directed information of object content, selection target directed information.

For example, server can select the maximum N of the clicking rate estimated from the associated each directed information of object content For a directed information as goal orientation information, N is positive integer.

3, goal orientation information is sent to client.

After client receives above-mentioned goal orientation information, retract receiving the details page from object content to content After the page back-off instruction of original list, the displaying content list page, and display and object content in content original list Associated directed information (namely above-mentioned goal orientation information received).

In conclusion passing through the mark according to object content and directed information in technical solution provided by the embodiments of the present application Label, automatic mining relevance therein determine associated with object content directed information, realize content and directed information it Between relevance automatic mining, compared to artificial setting relevance, more efficiently.In addition, passing through the candidate from object content In label, the candidate label for selecting confidence level to meet the second preset condition helps to ensure this as the label of the object content The confidence level of the label of object content, and then promote the accuracy of the directed information of subsequent association.

In addition, also estimating the associated each orientation letter of object content by the assisting sifting information for combining client to provide The clicking rate of breath provides directed information to client based on the clicking rate, helps to promote the directed information provided to client The probability checked by user promotes the dispensing effect of directed information.

Referring to FIG. 7, the flow chart of the information display method provided it illustrates another embodiment of the application.This method It can be applied in implementation environment shown in Fig. 1.In the present embodiment, mainly it is with the advertisement pushing scene in video class application program Example, is introduced explanation to technical scheme.

This method may include following steps (701~708):

Step 701, client shows the list of videos page.

It may include at least one video in the list of videos page.Optionally, the video for including in the list of videos page, It is video corresponding with search key.

Step 702, client receives the selection instruction of the target video corresponded in the list of videos page.

Step 703, the details page of client displaying target video.

Step 704, client obtains the playback progress of target video.

Step 705, when the playback progress of target video meets the first preset condition, user end to server sends advertisement Acquisition request.

For example, user end to server sends advertisement acquisition request when the playback progress of target video is more than 50%, it should The mark of target video is carried in advertisement acquisition request.

Step 706, server selects at least one targeted advertisements from the associated advertising listing of target video.

In the associated advertising listing of target video, including at least one advertisement associated with the target video.Optionally, Server randomly chooses one or more advertisements as targeted advertisements from the associated advertising listing of the target video.Alternatively, clothes The assisting sifting information that device can also be provided in conjunction with client of being engaged in selects at least one from the associated advertising listing of target video A targeted advertisements.

Step 707, server is sent and the associated targeted advertisements of target video to client.

Step 708, client is after receiving page back-off instruction, in the list of videos page under target video Side is inserted into displaying target advertisement.

For include in video database 81 video and advertising database 82 in include advertisement, server can combine Relevance (the step 801) of the label of video and the label of advertisement, automatic mining video and advertisement, the association for obtaining video are wide Accuse list.In the association advertising listing of video, including at least one advertisement associated with the video.Optionally, it can also adopt Relevance (the step 802) of manually associated mode, hand digging video and advertisement obtains the association advertising listing of video. Client receives the video data (step 803) that server is sent, and in the video data other than including video, can also wrap Include the association advertising listing of video.Client shows the list of videos page (step 804) according to the video data received, when When some target video that user clicks in the list of videos page that client is shown is watched, client shows that the target regards Details page (the step 805) of frequency, plays the target video in the details page.Client judges whether the target video has Relevant advertising listing (step 806), if target video has association advertising listing, when the playback progress of the target video When greater than 50%, client is from the associated advertisement (step 807) of server request target video, such as client is to service Device sends advertisement acquisition request, and the mark of target video is carried in the advertisement acquisition request.Server is to the advertisement acquisition request It is responded, sends advertisement associated with the target video to client.In this way, working as details page of the client from target video When face retracts to the list of videos page, it is associated with the target video extensively that client is inserted into display in the list of videos page It accuses, such as client is inserted into associated advertisement (step 808) in the lower section of target video.In addition, if target video does not have Be associated with advertising listing, then when client retracts from the details page of target video to the list of videos page, will not show with should The associated advertisement of target video.In addition, client can also record user for the behavior of video and advertisement, obtain User behavior information, and the user behavior information is sent to log platform 83, in order to which server is from the log platform 83 Above-mentioned user behavior information is obtained, excavates the label of video accordingly.It should be noted that user behavior information can be from the application Record in the advertising display scene (namely showing associated advertisement when retracting to the list of videos page) of offer, can also be from It records and obtains in other advertising display scenes.For example, other advertising display scenes include but is not limited to following at least one: opening The advertisement that displaying is pre-configured before of beginning broadcasting video shows the advertisement of pre-configuration, in list of videos page in video display process Radom insertion advertisement relevant to user's history interest, etc. in face.For these other advertising display scenes, client is also same Sample can record user for the behavior of video and advertisement, obtain user behavior information.

In conclusion in technical solution provided by the embodiments of the present application, by retracting from the details page of target video When to the list of videos page, advertisement associated with target video is shown, since target video is that the sense that user checks recently is emerging Interesting content, that reflects the real-time points of interest of user, can preferably capture the current interest of user, and recommend out with user's The associated advertisement of current interest, to facilitate the dispensing effect of promotion advertisement, convenient for the popularization of product and brand.

Following is the application Installation practice, can be used for executing the application embodiment of the method.It is real for the application device Undisclosed details in example is applied, the application embodiment of the method is please referred to.

Referring to FIG. 9, the block diagram of the information display device provided it illustrates the application one embodiment.The device has Realize that the function of the information display method of above-mentioned client-side, the function can also be executed by hardware realization by hardware Corresponding software realization.The device can be terminal, also can be set in the terminal.The device 900 may include: that the page is shown Module 910, command reception module 920, details display module 930 and information display module 940.

Page display module 910 is used for the displaying content list page, includes at least one in the contents list page Hold.

Command reception module 920, for receiving the selection instruction of the object content corresponded in the contents list page.

Details display module 930, for showing the details page of the object content.

Information display module 940, for after receiving page back-off instruction, showing the contents list page, and Show directed information associated with the object content.

In the exemplary embodiment, the information display module 940 is used for the target described in the contents list page The lower section of content, insertion show the directed information.

In the exemplary embodiment, as shown in Figure 10, described device 900 further include: progress detection module 950, request hair Send module 960 and information receiving module 970.

Progress detection module 950, for obtaining the browsing progress of the object content.

Request sending module 960, for when the browsing progress of the object content meets the first preset condition, to service Device sends information acquisition request, includes the mark of the object content in the information acquisition request.

Information receiving module 970, the directed information sent for receiving the server.

In the exemplary embodiment, as shown in Figure 10, described device 900 further include: behavioural information logging modle 980 and row For information sending module 990.

Behavioural information logging modle 980, for recording user behavior information, the user behavior information include it is following at least One: statistical information, the statistical information of directed information browsing behavior of content-browsing behavior.

Behavioural information sending module 990, for sending the user behavior information, the user behavior information to server For excavating the label of content for the server.

Figure 11 is please referred to, it illustrates the block diagrams for the information association device that the application one embodiment provides.Device tool There is the function for the information correlation method for realizing above-mentioned server side, which can also be executed by hardware realization by hardware Corresponding software realization.The device is server, also be can be set in the server.The device 1100 may include: that label obtains Modulus block 1110, confidence determination module 1120, label selecting module 1130 and information association module 1140.

Label acquisition module 1110, for obtaining at least one candidate label of object content.

Confidence determination module 1120, for determining the corresponding confidence level of each candidate's label.

Label selecting module 1130, for selecting confidence level to meet second default from least one described candidate label The candidate label of condition, the label as the object content.

Information association module 1140, for selecting the label phase with the object content from directed information database The directed information matched obtains the associated directed information of the object content.

In the exemplary embodiment, the information association module 1140, is used for:

In the exemplary embodiment, the confidence determination module 1120 divides for the source according to each candidate label The corresponding confidence level of each candidate label is not determined；Wherein, the source of the candidate label comprises at least one of the following: the mesh Mark content publisher setting label, from identified in the object content extraction label, based on user in the target Hold label determined by the browsing behavior with directed information.

In the exemplary embodiment, as shown in figure 12, described device 1100 further include: request receiving module 1150, information Selecting module 1160 and information sending module 1170.

Request receiving module 1150, for receiving the information acquisition request of client transmission, in the information acquisition request Mark including the object content.

Information choice module 1160, for selecting at least one target from the associated directed information of the object content Directed information.

Information sending module 1170, for sending the goal orientation information to the client.

In the exemplary embodiment, the information choice module 1160, is used for:

It should be noted that device provided by the above embodiment, when realizing its function, only with above-mentioned each functional module It divides and carries out for example, can according to need in practical application and be completed by different functional modules above-mentioned function distribution, The internal structure of equipment is divided into different functional modules, to complete all or part of the functions described above.In addition, Apparatus and method embodiment provided by the above embodiment belongs to same design, and specific implementation process is detailed in embodiment of the method, this In repeat no more.

Figure 13 is please referred to, it illustrates the structural block diagrams for the terminal 1300 that the application one embodiment provides.The terminal 1300 can be mobile phone, tablet computer, E-book reader, multimedia play equipment, wearable device, PC etc..The terminal is used Information display method in the terminal side for implementing to provide in above-described embodiment.The terminal can be in implementation environment shown in Fig. 1 Terminal 10.Specifically:

In general, terminal 1300 includes: processor 1301 and memory 1302.

Processor 1301 may include one or more processing cores, such as 4 core processors, 8 core processors etc..Place Reason device 1301 can use DSP (Digital Signal Processing, Digital Signal Processing), FPGA (Field Programmable Gate Array, field programmable gate array), PLA (Programmable Logic Array, may be programmed Logic array) at least one of example, in hardware realize.Processor 1301 also may include primary processor and coprocessor, master Processor is the processor for being handled data in the awake state, also referred to as CPU (Central Processing Unit, central processing unit)；Coprocessor is the low power processor for being handled data in the standby state.? In some embodiments, processor 1301 can be integrated with GPU (Graphics Processing Unit, image processor), GPU is used to be responsible for the rendering and drafting of content to be shown needed for display screen.In some embodiments, processor 1301 can also be wrapped AI (Artificial Intelligence, artificial intelligence) processor is included, the AI processor is for handling related machine learning Calculating operation.

Memory 1302 may include one or more computer readable storage mediums, which can To be non-transient.Memory 1302 may also include high-speed random access memory and nonvolatile memory, such as one Or multiple disk storage equipments, flash memory device.In some embodiments, the non-transient computer in memory 1302 can Storage medium is read for storing at least one instruction, at least a Duan Chengxu, code set or instruction set, at least one instruction, At least a Duan Chengxu, code set or instruction set, and be configured to be executed by one or more than one processor, it is above-mentioned to realize The information display method of client-side.

In some embodiments, terminal 1300 is also optional includes: peripheral device interface 1303 and at least one periphery are set It is standby.It can be connected by bus or signal wire between processor 1301, memory 1302 and peripheral device interface 1303.It is each outer Peripheral equipment can be connected by bus, signal wire or circuit board with peripheral device interface 1303.Specifically, peripheral equipment includes: In radio circuit 1304, touch display screen 1305, camera 1306, voicefrequency circuit 1307, positioning component 1308 and power supply 1309 At least one.

It, can be with it will be understood by those skilled in the art that the restriction of the not structure paired terminal 1300 of structure shown in Figure 13 Including than illustrating more or fewer components, perhaps combining certain components or being arranged using different components.

Figure 14 is please referred to, it illustrates the structural block diagrams for the server 1400 that the application one embodiment provides.The service The information correlation method for the server side that device is used to implement to provide in above-described embodiment.The server can be to be implemented shown in Fig. 1 Server 20 in environment.Specifically:

The server 1400 includes 1402 He of central processing unit (CPU) 1401 including random access memory (RAM) The system storage 1404 of read-only memory (ROM) 1403, and connection system storage 1404 and central processing unit 1401 System bus 1405.The server 1400 further includes that the substantially defeated of information is transmitted between each device helped in computer Enter/output system (I/O system) 1406, and is used for storage program area 1413, application program 1414 and other program modules 1412 mass-memory unit 1407.

The basic input/output 1406 includes display 1408 for showing information and inputs for user The input equipment 1409 of such as mouse, keyboard etc of information.Wherein the display 1408 and input equipment 1409 all pass through The input and output controller 1410 for being connected to system bus 1405 is connected to central processing unit 1401.The basic input/defeated System 1406 can also include input and output controller 1410 to touch for receiving and handling from keyboard, mouse or electronics out Control the input of multiple other equipment such as pen.Similarly, input and output controller 1410 also provide output to display screen, printer or Other kinds of output equipment.

The mass-memory unit 1407 (is not shown by being connected to the bulk memory controller of system bus 1405 It is connected to central processing unit 1401 out).The mass-memory unit 1407 and its associated computer-readable medium are Server 1400 provides non-volatile memories.That is, the mass-memory unit 1407 may include such as hard disk or The computer-readable medium (not shown) of person's CD-ROM drive etc.

Without loss of generality, the computer-readable medium may include computer storage media and communication media.Computer Storage medium includes information such as computer readable instructions, data structure, program module or other data for storage The volatile and non-volatile of any method or technique realization, removable and irremovable medium.Computer storage medium includes RAM, ROM, EPROM, EEPROM, flash memory or other solid-state storages its technologies, CD-ROM, DVD or other optical storages, tape Box, tape, disk storage or other magnetic storage devices.Certainly, skilled person will appreciate that the computer storage medium It is not limited to above-mentioned several.Above-mentioned system storage 1404 and mass-memory unit 1407 may be collectively referred to as memory.

According to the various embodiments of the application, the server 1400 can also be arrived by network connections such as internets Remote computer operation on network.Namely server 1400 can be connect by the network being connected on the system bus 1405 Mouth unit 1411 is connected to network 1412, in other words, it is other kinds of to be connected to that Network Interface Unit 1411 also can be used Network or remote computer system (not shown).

The memory further includes at least one instruction, at least a Duan Chengxu, code set or instruction set, and described at least one Instruction, an at least Duan Chengxu, code set or instruction set are stored in memory, and be configured to by one or more than one It manages device to execute, to realize the information correlation method of above-mentioned server side.

In the exemplary embodiment, a kind of computer readable storage medium is additionally provided, is stored in the storage medium At least one instruction, at least a Duan Chengxu, code set or instruction set, at least one instruction, an at least Duan Chengxu, institute Code set or described instruction collection are stated when being executed by processor to realize above- mentioned information display methods, or realizes that above- mentioned information are closed Linked method.

In the exemplary embodiment, a kind of computer program product is also provided, the computer program product is by processor When execution, for realizing above- mentioned information display methods, or above- mentioned information correlating method is realized.

It should be understood that referenced herein " multiple " refer to two or more."and/or", description association The incidence relation of object indicates may exist three kinds of relationships, for example, A and/or B, can indicate: individualism A exists simultaneously A And B, individualism B these three situations.Character "/" typicallys represent the relationship that forward-backward correlation object is a kind of "or".In addition, herein Described in number of steps, the merely exemplary a kind of possible execution sequencing shown between step, in some other implementations In example, above-mentioned steps can not also be executed according to number order, and such as the step of two different numbers is performed simultaneously or two The step of different numbers, executes according to the sequence opposite with diagram, and the embodiment of the present application is not construed as limiting this.

The foregoing is merely the exemplary embodiments of the application, all in spirit herein not to limit the application Within principle, any modification, equivalent replacement, improvement and so on be should be included within the scope of protection of this application.

Claims

1. a kind of information display method, which is characterized in that the described method includes:

Show the details page of the object content；

After receiving page back-off instruction, the contents list page is shown, and show associated with the object content Directed information.

2. the method according to claim 1, wherein display orientation letter associated with the object content Breath, comprising:

The lower section of the object content described in the contents list page, insertion show the directed information.

3. the method according to claim 1, wherein after the details page of the display object content, Further include:

Obtain the browsing progress of the object content；

When the browsing progress of the object content meets the first preset condition, information acquisition request is sent to server, it is described It include the mark of the object content in information acquisition request；

Receive the directed information that the server is sent.

4. method according to any one of claims 1 to 3, which is characterized in that the display is related to the object content After the directed information of connection, further includes:

Record user behavior information, the user behavior information include at least one of the following: content-browsing behavior statistical information, The statistical information of directed information browsing behavior；

The user behavior information is sent to server, the user behavior information is used to excavate the mark of content for the server Label.

5. a kind of information correlation method, which is characterized in that the described method includes:

Obtain at least one candidate label of object content；

Determine the corresponding confidence level of each candidate's label；

From at least one described candidate label, confidence level is selected to meet the candidate label of the second preset condition, as the mesh Mark the label of content；

From directed information database, the directed information that the label of selection and the object content matches obtains the target The associated directed information of content.

6. according to the method described in claim 5, it is characterized in that, described from directed information database, selection and the mesh The directed information that the label of mark content matches, obtains the associated directed information of the object content, comprising:

It calculates separately between the label of the object content and the label of each directed information in the directed information database Matching degree；

7. according to the method described in claim 5, it is characterized in that, the corresponding confidence of each candidate label of the determination Degree, comprising:

According to the source of each candidate label, the corresponding confidence level of each candidate label is determined respectively；

Wherein, the source of the candidate label comprises at least one of the following: the label of publisher's setting of the object content, from The label of extraction is identified in the object content, is determined based on browsing behavior of the user to the object content and directed information Label.

8. according to the described in any item methods of claim 5 to 7, which is characterized in that the method also includes:

The information acquisition request that client is sent is received, includes the mark of the object content in the information acquisition request；

From the associated directed information of the object content, at least one goal orientation information is selected；

The goal orientation information is sent to the client.

9. according to the method described in claim 8, it is characterized in that, described from the associated directed information of the object content, Select at least one goal orientation information, comprising:

The assisting sifting information that the client provides is obtained, the assisting sifting information includes at least one of the following: geographical position Confidence breath, scene information, the usersaccount information for logging in the client；

10. a kind of information display device, which is characterized in that described device includes:

Details display module, for showing the details page of the object content；

Information display module, for after receiving page back-off instruction, showing the contents list page, and display and institute State the associated directed information of object content.

11. a kind of information association device, which is characterized in that described device includes:

Label selecting module, for selecting confidence level to meet the time of the second preset condition from least one described candidate label Label is selected, the label as the object content；

Information association module, for the orientation that from directed information database, the label of selection and the object content matches Information obtains the associated directed information of the object content.

12. a kind of terminal, which is characterized in that the terminal includes processor and memory, is stored at least in the memory One instruction, at least a Duan Chengxu, code set or instruction set, at least one instruction, an at least Duan Chengxu, the generation Code collection or instruction set are loaded by the processor and are executed to realize the information display method as described in Claims 1-4 is any.

13. a kind of server, which is characterized in that the server includes processor and memory, is stored in the memory At least one instruction, at least a Duan Chengxu, code set or instruction set, at least one instruction, an at least Duan Chengxu, institute Code set or instruction set is stated to be loaded by the processor and executed to realize the information association as described in claim 5 to 9 is any Method.

14. a kind of computer readable storage medium, which is characterized in that be stored at least one instruction, extremely in the storage medium A few Duan Chengxu, code set or instruction set, at least one instruction, an at least Duan Chengxu, the code set or instruction Collection is loaded by processor and is executed to realize such as the described in any item information display methods of Claims 1-4, or realization such as right It is required that 5 to 9 described in any item information correlation methods.