CN110322284A - The methods of exhibiting and system of advertisement page view - Google Patents
The methods of exhibiting and system of advertisement page view Download PDFInfo
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- CN110322284A CN110322284A CN201910516105.5A CN201910516105A CN110322284A CN 110322284 A CN110322284 A CN 110322284A CN 201910516105 A CN201910516105 A CN 201910516105A CN 110322284 A CN110322284 A CN 110322284A
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- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/958—Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
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Abstract
The invention discloses the methods of exhibiting and system of a kind of advertisement page view, and the method comprising the steps of: client downloads the HTML code of zip format in advance and resource to local and decompresses；HTML is rendered by webview control, establishes the communication connection of local client Yu the webview page；On the basis of locally encapsulating whole communication protocols of CommonJS realization Module Specification, according to regulation initialization interface agreement calling sequence, the initialization of HTML is completed.This method and system of the invention can reduce the development cost and release cycle of advertisement page, and improve the diversity of style sheet load, and be able to satisfy the demand of special advertisement interaction.
Description
Technical field
The methods of exhibiting of technical field of advertisement more particularly to advertisement page view is shown the present invention relates to internet and is
System.
Background technique
Internet advertising is exactly to pass through web advertisement platform to launch advertisement on network, i.e., horizontal using the advertisement on website
Width, text link, multimedia method, in internet, publication or releasing advertisements, are transmitted to the one of Internet user by network
Kind high-tech advertising campaign mode.
For mobile terminal APP after the completion of playing incentive video, meeting displayed page provides user's advertisement details page, the page
Face provides the big figure of offer, description and installation button, and the pattern of the page directly affects user to the interest-degree of offer, uses
If family ad content interested, clicks installation button and carry out APP installation operation flow, existing advertisement is typically all to use client
End Native exploitation code mode realizes that UI layout shows, for example the XML of Android, IOS constrained layout combination code control page
Surface element position and pattern, code once it is determined that, pattern is immutable, thus show pattern it is single, user's operation installation interaction
Form is fixed, and installation opportunity, which is realized, to be fixed, and can not be changed after publication is completed in exploitation, and in effect, user's property interest degree is not high,
Offer installation effect is poor.If necessary to change, it is necessary to redesign new pattern layout and code by developer, carry out
Secondary development, and need the distribution platform of mobile terminal to audit and pass through, APP can just be come into operation with restocking, and development cost is big, week
Phase is long, and pattern once it is determined that, it is online after extending space it is limited.
In addition, the function that existing some advertisement details pages are shown using the mobile terminal load Webview page, it can basis
Different offer load the different Webview pages and reach diversity or even no interactions, can be only done displaying or click installation
The function of offer, it is less for the support of other function, it can not accomplish special interaction logic processing, because sometimes needing
Completing a certain load step can just be shown, and lead to have loading pattern during displaying, poor user experience, simultaneously
There is close button after not being able to satisfy the particular/special requirement of specific offer, such as page 5s, the page actively closes the demands such as advertisement.
Summary of the invention
The purpose of the present invention is to provide the methods of exhibiting and system of a kind of advertisement page view, can be dropped using this method
The development cost and release cycle of low advertisement page, and the diversity of style sheet load is improved, and be able to satisfy special advertisement and hand over
Mutual demand.
To achieve the goals above, the invention provides the following technical scheme:
A kind of methods of exhibiting of advertisement page view, the method comprising the steps of:
Client downloads the HTML code of zip format in advance and resource to local and decompresses；
Webview control renders HTML, establishes the communication connection of local client Yu the webview page；
On the basis of locally encapsulating whole communication protocol as defined in CommonJS class, according to regulation initialization interface association
Calling sequence is discussed, the initialization of HTML is completed.
Further,
User end to server issues the HTML code for downloading zip format and resource to local request；Server issues
Arbitrary fields specify the specific download address of zip file to client；
Client is locally decompressing the zip file, obtains the resource file needed in html file and HTML render process,
JS file including HTML reference, picture or other multimedia files.
Further,
When showing advertisement, client loads local html page by webview control；
After the completion of HTML is rendered, local client and HTML set up communication connection；
Local CommonJS realizes that method all and that the webview page interacts communication is encapsulated in one by module
In a class.
Further,
It is local that HTML, HTML is first notified to know local be ready to complete；
It is different according to different service displays after the initialization interface of HTML gets the associated data object of page rendering
The content of pages of pattern.
Further, CommonJS realizes module after establishing communication connection and data transmission, and also setting includes: exhibition
Show close button, show advertisement position banner, show video location control, starts to play video, suspend video, close the page,
Url is reported, shows Storekit, Notifications page loads readyStatus, and the Webview page forbids springing, and video mute is broadcast
It puts, clicks the basic function that installation jumps to application market.
Further, local CommonJS realizes internal logic of the module for unified encapsulation Webview control, including
Webview page load all processes agency's readjustment is delivered, the intercept process of all interaction requests of Html, and is communicated with HTML
The inspection of agreement, wherein the CommonJS realizes that module includes: to the inspection of HTML communication protocol
The url for checking that all Html are issued defines whether the string format for meeting setting, uses to the matching of character string
Canonical matching rule.
Further, CommonJS realizes that module encapsulates the implementation method of Html notice local client, this method tool
Body includes:
Whether control Webview page edge and content have rebound effect；
Html notifies its internal stress state of local client；
CommonJS realizes that module also encapsulates the implementation method of local client notice Html, and this method specifically includes:
Local client load completes that connection has been established；
Notice when the Webview page is shown；
The screen direction for notifying Html present；
The notice webview page enters backstage；
The notice webview page enters foreground；
Notify the webveiw page destroyed.
Further, CommonJS realizes that module also uniformly encapsulates and the method for foundation advertisement business related communication reality
It is existing, for being responsible for the realization logic of all agreements, including:
Assemble H5 primary data；Respond click event；Open a url；It shows or closes and play frame；It shows or hides
Close button；Close the page；H5 occurs abnormal.
Further, CommonJS realizes that module also uniformly encapsulates and the method for video ads business related communication reality
It is existing, for realizing the relevant method name of video is controlled, including:
Obtain playback progress；Pause plays video；Click opportunity shows banner, miniCard；It shows or hides
Storekit；Video play mode control；Video button is closed to show or hide；Sound control；Progress bar, which is shown, hides control
System；Control video playback area.
Based on another design of the invention, a kind of display systems of advertisement page view are additionally provided, comprising:
Local client, HTML code and resource for downloading zip format in advance to local and decompress；
Webview control establishes the communication connection of local client Yu the webview page for rendering HTML；
Wherein, the CommonJS of local client realizes that module encapsulates all and Webview page and interacts communication
Method.
Compared with prior art, the methods of exhibiting of advertisement page view provided by the invention and system have below beneficial to effect
Fruit:
1, since client has downloaded the resource that need to be shown to local in advance, and local CommonJS realizes module encapsulation
The methods that all and Webview page interacts communication are replaced under the premise of sending out version again without client end AP P exploitation
Style sheet shortens the novel type online period, realizes that the complicated game logic exploitation that can try to play is complicated in customer end A pp, can be with
Html page development is handed in complicated work.
2, the present invention solves existing advertising display pattern Single-issue, while extending more interaction logics, and
Function logic coupling is low, can extend new business form in any combination.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes a part of the invention, this hair
Bright illustrative embodiments and their description are used to explain the present invention, and are not constituted improper limitations of the present invention.In the accompanying drawings:
Fig. 1 is the flow diagram of the methods of exhibiting of video ads page view in the embodiment of the present invention.
Fig. 2 is the schematic diagram of local client and webview widget interaction in the embodiment of the present invention.
Specific embodiment
In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, implement below in conjunction with the present invention
Attached drawing in example, technical scheme in the embodiment of the invention is clearly and completely described.Obviously, described embodiment
Only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, the common skill in this field
Art personnel all other embodiment obtained without creative labor belongs to the model that the present invention protects
It encloses.
Please refer to Fig. 1, Fig. 2, a kind of methods of exhibiting of advertisement page view provided by the embodiment of the present invention, the method
Comprising steps of
Step S1: client downloads the HTML code of zip format in advance and resource to local and decompresses.
In step sl, client it is local first to server issue a downloading the address of resource to be loaded ask
Ask, server after receiving the request of client, issue an arbitrary fields name specify zip APMB package specific download address to
Client, wherein the field name of setting can be endcardurl field, and Zip APMB package includes the relevant all codes of Html
And resource, after the completion of downloading together, then the resource locally loaded shows that speed is fast and user experience is good.
Client is locally decompressing the zip file, obtains the resource file needed in html file and HTML render process,
These resource files include the JS file of HTML reference, picture or other multimedia files.
Step S2: rendering HTML by webview control, establishes the local communication connection with the webview page.
Specifically, in step s 2, when loading displaying HTML using webview control, local CommonJS is realized
Module encapsulates the implementation method that all and HTML carries out communication interaction, realizes that module is directed to certain regulations by the CommonJS
Api interface specifically executed and operated, so facilitate and establish Native and HTML is in communication with each other basic environment.
The Webview page is to call API to go load HTML code, the generation of the exploitation of such HTML using webview control in native
The code method for the native that code can call.Unless otherwise specified, the Native in the embodiment of the present invention is local or local
Client.
When showing advertisement, local client loads the local Html page using Webview control；
After the completion of the Html page is rendered, the communication of Native and Html are just set up, and can mutually be called；
Wherein, the embodiment of the present invention realizes that module encapsulates all sums by the CommonJS in local client
Webview interacts communication means, they is encapsulated in a class, exchange method is facilitated to be managed collectively, using flexible
Height, function expansibility are strong.
Step S3: on the basis of locally encapsulating whole communication protocols of CommonJS realization Module Specification, according to rule
Determine initialization interface agreement calling sequence, completes the initialization of HTML.
Specifically, firstly, local first notify to the onJSBridgeConnect state interface of HTML, HTML knows this
Ground is ready to complete；
Then, after the init interface of HTML gets the associated data object of page rendering, according to different service displays
The content of pages of different patterns.Wherein, the data object of acquisition includes advertisement Campaign, facility information, ad spot information
The data objects such as (unit Setting), App setting information (app Setting).
HTML gets the content of pages for being shown different patterns after advertisement Campaign data according to different business；
CommonJS encapsulates class after establishing communication connection and data transmission, and also setting includes: displaying close button,
It shows advertisement position banner, shows video location control, start to play video, suspend video, close the page, report url, show
(for be to provide one of StoreKit for providing the transaction frame of pay content and service, there is defined several by Storekit
Class and agreement and constant), Notifications page loads readyStatus, and the Webview page forbids springing, and video mute plays, point
Hit the basic function that installation jumps to application market.
Local CommonJS realize module for the unified internal logic for encapsulating Webview control, including Webview plus
It carries all processes agency's readjustment to deliver, the intercept process of all interaction requests of Html, and the inspection with HTML communication protocol,
In, CommonJ realizes that module includes: that the url for checking that all Html are issued defines whether to meet to the inspection of HTML communication protocol
Prescribed form, wherein the format that can be set is mv: // (.+?): (.+? )/(.+?)? ([ s S] *) format,
In, any different character string identification of content representation in bracket uses canonical matching rule to the matching of character string.Canonical table
It is a kind of Text Mode up to formula (Regular Expression), including general character (for example, letter between a to z) and spy
Different character (referred to as " metacharacter ").
In one embodiment, url character string sets format are as follows: character string must be with mv: // beginning+arbitrary string A1+
": "+arbitrary string A2+ "/"+arbitrary string A3? " question mark+arbitrary string A4.
Such as certain url character string are as follows: mv: //VideoBridge:449211/toggleBounces? { " state ": 0 }
A1: indicate that business meaning mark Native realizes agreement class name VideoBridge；
A2: indicating the unique id mark of this interaction protocol, and 449211 call return value id tracking for Html locking api；
A3: interface name toggleBounces, API approach name are indicated；
A4: the incoming design parameter of method interface, for realizing the transmitting of service logic necessary data.
The inspection matching of URL format is parsed therein using canonical matching rule in Native and Html communication protocol
Parameter, the function realization for controlling Webview are assigned in specific method.If Html and Native are communicated, Html is issued
URL must meet mv: // (.+?): (.+? )/(.+?)? ([ s S] *) and canonical matching rule format.It is other to be not implemented
Method then call to CommonJS realize module in realize.
In the present embodiment, CommonJS realizes that module at least encapsulates four kinds of methods, to realize the interaction with Html.
One, CommonJS realizes that module encapsulates the implementation method of Html notice local client, and this method specifically includes:
Whether the control edge Webview and content have rebound effect；
Html notifies its internal stress state of local client；
Two, CommonJS realizes that module also encapsulates the implementation method of local client notice Html, and this method is specifically wrapped
It includes:
Local client load completes that connection has been established；
Notice when the Webview page is shown；
Notify the direction of the present screen of Html；
The notice webview page enters backstage；
The notice webview page enters foreground；
Notify the webveiw page destroyed.
Three, CommonJS realizes that module is uniformly encapsulated and realizes with the method for foundation advertisement business related communication, for bearing
The realization logic for blaming all communication protocols, including:
Assemble H5 primary data；Respond click event；Open a url；It shows or closes and play frame；It shows or hides
Close button；Close the page；H5 occurs abnormal.Wherein, H5, that is, HTML5, it is not only merely a kind of markup language,
Completely new frame and platform are provided for Next Generation Internet, such as be can provide the audio-video for exempting from plug-in unit, image animation, are locally deposited
It storage and more extremely dazzles and important function, and makes these standardization of application and Opening, to make internet also can be light
Pine nut shows the application experience of desktop.
Four, VideoCommonJS realizes that module is uniformly encapsulated and realizes with the method for video ads business related communication,
VideoCommonJS realizes that module is for inheriting CommonJS, for realizing the relevant method name of control video, wherein wrapping
It includes:
Obtain playback progress；Pause plays video；Click opportunity shows that banner (ad banner), miniCard are (micro-
Type card)；Displaying or hiding Storekit；Video play mode control；Video button is closed to show or hide；Sound control
System；Progress bar, which is shown, hides control；Control video playback area.
All rules communicated with Html are realized unified encapsulation by the present invention, and are split as unit of basic standalone feature
Four kinds of above-mentioned implementation methods out, operation Html are combined into finishing service function using standalone feature as using tool, protect
The weak coupling between function is demonstrate,proved, code coupling greatly improves the scalability of function combination.
Below come illustrate to realize by means of the present invention by three specific Application Examples local client with
The interaction protocol of the Webview page shows process.
Application Example one
Storekit template is shown based on Native and Webview exchange method
By taking incentive video playing is completed to show the Storekit page as an example:
1) when starting to play, start to render Html local file with Webview control；
2) Html obtains Native data, and layout page by the init method in patent；
It 3) is usually video playing probably in 15s, Html page rendering can be completed in the meantime, avoid user can be with
See loading effect, promotes user experience；
4) Html notifies Native to add StorekitView in the page by showStorekit (), and according to Html
In specified position and size displayed page；
Wherein, location parameter position: margin_top, margin_left, view_width, view_height margin_
Top indicates StorekitView in the abscissa x coordinate position of the page, and margin_left indicates y, ordinate in the page
It sets, view_width indicates that StorekitView width, view_height indicate StorekitView height；
5) can adjust back Html code after Native addition StorekitView success is 0, and expression is added successfully；
6) user can directly download the App with installing advertisement in the Storekit page.
Application Example two
Exchange method based on Native and Webview control shows Playable
Built-up pattern advertisement offer is a game class App, and when promoting advertisement, advertiser is desirable to provide in advertising page
Game effect is tentatively experienced in face, it requires that advertisement page supports the game function of built-up pattern App.
1) to the function with exploitation as built-up pattern, it is transferred to the exploitation of Html page game, can directly be used
The end Html technology is realized；
2) HTML that exploitation is completed is issued to SDK client；
3) built-up pattern Html is rendered when playing video, is called after the completion of the necessary material load that built-up pattern needs
readyStatus()；
4) Native receives readyStatus () parameter isReady, if isReady is that 1 expression Html load is completed,
If isReady is 0 expression Html load failure；
5) receiving isReady is that Webview is presented in the page by 1, Native,；
6) after user, which tries object for appreciation break-through, to be passed through, Html calls ToggleCloseBtn () control page close button to show；
7) user can be by close button by page close；
8) installation button is shown in the Html page always, it, can be by clicking button if user likes the Playable；
9) Installation Events Html calls Instal () interface, and the Campaign data that init method in Html is obtained are returned
Back to Native；
10) Native jumps Storekit App Store by the completion of Campaign data and completes installation.
Application Example three
Video playing template is controlled based on Native and Webview page interaction
Incentive video ads wherein important link be video broadcasting, video playing pattern and background and video
Horizontal/vertical screen direction all can be variant, can be arbitrarily to control the broadcasting pattern of video offer by the invention, and defines and played
Different interactive experience in journey.
1) server issues the Html template file that can control video playing；
2) before video playing, native renders Webview control in advance；
3) Webview control load complete, Html by initialization interface init () obtain video data, Campaign,
The data such as unitSetting, appSeting, deviceInfo necessity；
4) Html determines video playing direction according to Campaign data, does video background rendering according to different directions；
5) it is 1 that Html, which renders completion notice Native readyStatus () parameter isRead,；
6) after Native or video template complete rendering, Html interface sendShow () Notifications page is called to be demonstrated；
7) it Html or is demonstrated, according to Campaign, the position of deviceInfo technology video, and calls
ShowVideoLocation () controls video location；
8) videoOperate () method is called simultaneously, and passing ginseng parameter pause_or_resume is 1, wherein pause_
Or_resume is that 1 expression plays video, and pause_or_resume is that 2 expressions suspend video；
9) video starts playback progress and passes through getCurrentProgress () acquisition
10) Html can control whether progress bar shows that silent icon controls whether quiet by Campaign data parameters
Banner button whether is selected to be controlled in sound and playing process.
The development cost and release cycle of advertisement page can be reduced using this method of the invention, and improve style sheet
The diversity of load, and it is able to satisfy the demand of special advertisement interaction.
Another embodiment of the present invention, additionally provides a kind of display systems of advertisement page view, which includes:
Local client, HTML code and resource for downloading zip format in advance to local and decompress；
Webview control establishes the communication connection of local client Yu the webview page for rendering HTML；
Wherein, the methods that the CommonJS class wrapper of local client is all and the Webview page interacts communication.
System of the invention to execute the above method, is retouched by not detailed place, the method please referred in previous embodiment
It states, herein not in burden.
The present invention solves that original advertisement page development cost is big, and release cycle is long, special the wanting of special advertisement interaction
It asks and problem that style sheet is single, the above demand is met by the above method and system convention.
In the description of above embodiment, particular features, structures, materials, or characteristics can be at any one or more
It can be combined in any suitable manner in a embodiment or example.
The above description is merely a specific embodiment, but scope of protection of the present invention is not limited thereto, any
Those familiar with the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all contain
Lid is within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.
Claims (10)
1. a kind of methods of exhibiting of advertisement page view, which is characterized in that the method comprising the steps of:
Client downloads the HTML code of zip format in advance and resource to local and decompresses；
Webview control renders HTML, establishes the communication connection of local client Yu the webview page；
On the basis of locally encapsulating whole communication protocol as defined in CommonJS class, according to regulation initialization interface agreement tune
With sequence, the initialization of HTML is completed.
2. methods of exhibiting according to claim 1, which is characterized in that
User end to server issues the HTML code for downloading zip format and resource to local request；
Server issues arbitrary fields and specifies the specific download address of zip file to client；
Client is locally decompressing the zip file, obtains the resource file needed in html file and HTML render process, including
The JS file of HTML reference, picture or other multimedia files.
3. methods of exhibiting according to claim 1 or 2, which is characterized in that
When showing advertisement, client loads local html page by webview control；
After the completion of HTML is rendered, local client and HTML set up communication connection；
Local CommonJS realizes that method all and that the webview page interacts communication is encapsulated in a class by module
In.
4. methods of exhibiting according to claim 3, which is characterized in that
It is local that HTML, HTML is first notified to know local be ready to complete；
After the initialization interface of HTML gets the associated data object of page rendering, according to different service display difference patterns
Content of pages.
5. methods of exhibiting according to claim 4, which is characterized in that CommonJS realizes that module is establishing communication connection
After data transmission, also setting includes: displaying close button, shows advertisement position banner, shows video location control, opens
Beginning to play video, suspend video, close the page, report url, shows Storekit, Notifications page loads readyStatus,
The Webview page forbids springing, and video mute plays, and clicks the basic function that installation jumps to application market.
6. methods of exhibiting according to claim 5, which is characterized in that local CommonJS realizes that module is sealed for unified
The internal logic of Webview control is filled, including Webview page load all processes agency's readjustment is delivered, all interactions of Html
The intercept process of request, and the inspection with HTML communication protocol, wherein the CommonJS realizes module to HTML communication protocols
The inspection of view includes:
The url for checking that all Html are issued defines whether the string format for meeting setting, uses canonical to the matching of character string
Matching rule.
7. methods of exhibiting according to claim 6, which is characterized in that CommonJS realizes that module encapsulates Html notice originally
The implementation method of ground client, this method specifically include:
Whether control Webview page edge and content have rebound effect；
Html notifies its internal stress state of local client；
CommonJS realizes that module also encapsulates the implementation method of local client notice Html, and this method specifically includes:
Local client load completes that connection has been established；
Notice when the Webview page is shown；
The screen direction for notifying Html present；
The notice webview page enters backstage；
The notice webview page enters foreground；
Notify the webveiw page destroyed.
8. methods of exhibiting according to claim 7, which is characterized in that CommonJS realization module also uniformly encapsulates and base
The method of plinth advertising business related communication is realized, for being responsible for the realization logic of all agreements, including:
Assemble H5 primary data；Respond click event；Open a url；It shows or closes and play frame；It shows or hides and close
Button；Close the page；H5 occurs abnormal.
9. methods of exhibiting according to claim 8, which is characterized in that CommonJS realizes that module is also uniformly encapsulated and regarded
The method of frequency advertising business related communication is realized, for realizing the relevant method name of video is controlled, including:
Obtain playback progress；Pause plays video；Click opportunity shows banner, miniCard；It shows or hides
Storekit；Video play mode control；Video button is closed to show or hide；Sound control；Progress bar, which is shown, hides control
System；Control video playback area.
10. a kind of display systems of advertisement page view, characterized by comprising:
Local client, HTML code and resource for downloading zip format in advance to local and decompress；
Webview control establishes the communication connection of local client Yu the webview page for rendering HTML；
Wherein, the CommonJS of local client realizes that module encapsulates the side that all and Webview page interacts communication
Method.
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN111506853A (en) * | 2020-04-23 | 2020-08-07 | 山东旗帜信息有限公司 | Webview page processing method and device |
| CN112363794A (en) * | 2020-11-30 | 2021-02-12 | 华云数据控股集团有限公司 | Rendering method of front-end list type component and electronic equipment |
| CN114255084A (en) * | 2021-12-21 | 2022-03-29 | 北京沃东天骏信息技术有限公司 | Advertisement page display method, device and system |
| CN114398568A (en) * | 2021-11-30 | 2022-04-26 | 北京奇艺世纪科技有限公司 | Control parameter transmission method and device, client, electronic equipment and storage medium |
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