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CN110225376A - The interactive video production method and device launched for advertisement - Google Patents

The interactive video production method and device launched for advertisement Download PDF

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Publication number
CN110225376A
CN110225376A CN201910479993.8A CN201910479993A CN110225376A CN 110225376 A CN110225376 A CN 110225376A CN 201910479993 A CN201910479993 A CN 201910479993A CN 110225376 A CN110225376 A CN 110225376A
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CN
China
Prior art keywords
video
advertisement
interactive
segment
target video
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
CN201910479993.8A
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Chinese (zh)
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CN110225376B (en
Inventor
梁云鹏
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Guangzhou Huiluo Information Technology Co Ltd
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Guangzhou Huiluo Information Technology Co Ltd
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Priority to CN201910479993.8A priority Critical patent/CN110225376B/en
Publication of CN110225376A publication Critical patent/CN110225376A/en
Application granted granted Critical
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Active legal-status Critical Current
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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/234Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs
    • H04N21/23424Processing of video elementary streams, e.g. splicing of video streams or manipulating encoded video stream scene graphs involving splicing one content stream with another content stream, e.g. for inserting or substituting an advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Databases & Information Systems (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The present invention discloses a kind of interactive video production method and device for advertisement dispensing, is related to video production technical field, can be improved the producing efficiency of interactive video.This method comprises: acquiring multiple video clip building fragment libraries, unique encodings are done to each video clip;Target video segment is screened from fragment library, the broadcasting logic of each target video segment of layout obtains configuration file;Based on configuration file and target video segment, it is packaged fusion and generates interactive video file packet.The device application has the method mentioned in above scheme.

Description

The interactive video production method and device launched for advertisement
Technical field
The present invention relates to video production technical field more particularly to a kind of interactive video production methods launched for advertisement And device.
Background technique
It is existing for advertisement launch interactive video usually spliced and combined by multiple video clips, programmer according to The content that interactive video need to be presented write and edit again between the broadcasting logic each video clip using HTML5 code, This occupies programmer's most workload during interactive video is manufactured, and seriously constrains mass interaction view The producing efficiency of frequency.
Summary of the invention
The purpose of the present invention is to provide a kind of interactive video production method launched for advertisement and devices, can be improved The producing efficiency of interactive video.
To achieve the goals above, an aspect of of the present present invention provides a kind of interactive video production side launched for advertisement Method, comprising:
Multiple video clip building fragment libraries are acquired, unique encodings are done to each video clip;
Target video segment is screened from the fragment library, the broadcasting logic of each target video segment of layout obtains configuration text Part;
Based on configuration file and target video segment, it is packaged fusion and generates interactive video file packet.
Preferably, multiple video clip building fragment libraries are acquired, the method for doing unique encodings to each video clip includes:
Multiple video clips are obtained by way of recorded broadcast or editing, compress each video clip building fragment library;
Unique encodings are done to each video clip, and carry out the storage of encoded information using json file.
Preferably, target video segment is screened from the fragment library, the broadcasting logic of each target video segment of layout obtains Method to configuration file includes:
Plot based on ad content filters out multiple target video segments from the fragment library;
The broadcasting logic of layout target video segment on visualization platform for making, and be arranged based on the broadcasting logic The broadcasting attribute of each target video segment, wherein the broadcasting logic includes that nonreciprocal playing sequence and/or interactive play are suitable Sequence, it is described to play the setting that attribute includes background music, the setting of interaction trigger area, the setting in trigger for download region, play One of origin identification symbol is a variety of;
By the broadcasting logic and the broadcasting attribute, it is packaged and generates configuration file.
Preferably, screening target video segment from the fragment library, the broadcasting logic of each target video segment of layout is obtained To after configuration file further include:
Increase the setting of interim element in the canvas layer of HTML5, the interim element includes broadcast button and/or interaction Animation.
Preferably, the configuration file is json format configuration file.
Optionally, it is based on configuration file and target video segment, is packaged after fusion generates interactive video file packet and also wraps It includes:
The interactive video file packet is launched into developer app by advertisement SDK, advertisement is completed and launches.
Compared with prior art, have provided by the present invention for the interactive video production method that advertisement is launched beneficial below Effect:
In the interactive video production method launched provided by the present invention for advertisement, by acquiring multiple video clips, and Fragment library is constructed to each video clip unique encodings, when making interactive video according to the advertisement plot that need to be launched from piece Corresponding target video segment is filtered out in phase library, and layout then is carried out to target video segment and obtains configuration file, last base Fusion, which is packaged, in configuration file and target video segment generates interactive video file packet.
As it can be seen that the present invention only needs one acquisition video clip to construct fragment library, subsequent interactive video manufacturing process can To call relevant video clip repeatedly, in addition, being compared to traditional writing code scheme, the present invention is by generating configuration text The mode of part can significantly improve the producing efficiency of interactive video, and the especially suitable interactive video with mass makes.
Another aspect of the present invention provides a kind of interactive video manufacturing system launched for advertisement, using above-mentioned technical side In the interactive video production method launched for advertisement that case is mentioned, which includes:
Segment library unit does unique encodings to each video clip for acquiring multiple video clip building fragment libraries;
Edit cell, for screening target video segment, the broadcasting of each target video segment of layout from the fragment library Logic obtains configuration file;
Video generation unit is based on configuration file and target video segment, is packaged fusion and generates interactive video file packet.
Preferably, the segment library unit includes:
Video acquisition module compresses each video clip for obtaining multiple video clips by way of recorded broadcast or editing Construct fragment library;
Coding module for doing unique encodings to each video clip, and carries out the storage of encoded information using json file.
Preferably, the edit cell includes:
Screening module, the plot based on ad content filter out multiple target video segments from the fragment library;
Attribute setup module, for the broadcasting logic of the layout target video segment on visualization platform for making, Yi Jiji The broadcasting attribute of each target video segment is set in the broadcasting logic, wherein the broadcasting logic includes that nonreciprocal broadcasting is suitable Sequence and/or interactive play sequence, it is described to play the setting that attribute includes background music, the setting of interaction trigger area, downloading touching Send out one of setting, broadcasting origin identification symbol in region or a variety of;
It is packaged Fusion Module, for being packaged the broadcasting logic and the broadcasting attribute and generating configuration file.
Compared with prior art, provided by the present invention for advertisement launch interactive video manufacturing system beneficial effect with The beneficial effect for the interactive video production method launched for advertisement that above-mentioned technical proposal provides is identical, and this will not be repeated here.
The third aspect of the present invention provides a kind of computer readable storage medium, is stored on computer readable storage medium Computer program executes the step of the above-mentioned interactive video production method launched for advertisement when computer program is run by processor Suddenly.
Compared with prior art, the beneficial effect and above-mentioned technical proposal of computer readable storage medium provided by the invention The beneficial effect of the interactive video production method launched for advertisement provided is identical, and this will not be repeated here.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes a part of the invention, this hair Bright illustrative embodiments and their description are used to explain the present invention, and are not constituted improper limitations of the present invention.In the accompanying drawings:
Fig. 1 is the flow diagram for the interactive video production method launched in the embodiment of the present invention one for advertisement.
Specific embodiment
In order to make the foregoing objectives, features and advantages of the present invention clearer and more comprehensible, implement below in conjunction with the present invention Attached drawing in example, technical scheme in the embodiment of the invention is clearly and completely described.Obviously, described embodiment Only a part of the embodiment of the present invention, instead of all the embodiments.Based on the embodiments of the present invention, the common skill in this field Art personnel all other embodiment obtained without creative labor belongs to the model that the present invention protects It encloses.
Embodiment one
Referring to Fig. 1, the present embodiment provides a kind of interactive video production methods launched for advertisement, comprising:
Multiple video clip building fragment libraries are acquired, unique encodings are done to each video clip;Target is screened from fragment library The broadcasting logic of video clip, each target video segment of layout obtains configuration file;Based on configuration file and target video segment, It is packaged fusion and generates interactive video file packet.
In the interactive video production method provided in this embodiment launched for advertisement, by acquiring multiple video clips, And to each video clip unique encodings construct fragment library, when making interactive video according to the advertisement plot that need to be launched from Corresponding target video segment is filtered out in fragment library, and layout then is carried out to target video segment and obtains configuration file, finally Fusion, which is packaged, based on configuration file and target video segment generates interactive video file packet.
As it can be seen that the present embodiment only needs one acquisition video clip to construct fragment library, subsequent interactive video manufacturing process Relevant video clip can be called repeatedly, in addition, being compared to traditional writing code scheme, the present embodiment is matched by generating The mode for setting file can significantly improve the producing efficiency of interactive video, and the especially suitable interactive video with mass makes.
Specifically, multiple video clip building fragment libraries are acquired in above-described embodiment, and unique encodings are done to each video clip Method include:
Multiple video clips are obtained by way of recorded broadcast or editing, compress each video clip building fragment library;To each view Frequency segment does unique encodings, and the storage of encoded information is carried out using json file.
It is illustrated by taking game as an example, by the way that complete game video recorded broadcast is trimmed into multiple video clips, and uses The video label technique of HTML5 does unique encodings to each video clip, such as the video clip 01 for guiding user to find lethal weapon, It guides user to find the video clip 02 of fingerprint, successfully finds out the video clip 03 of assailant, fight terminates the video clip won 04 and guide user's download games video clip 05, while in order to reduce storage occupied space each video clip can be compressed After be added into fragment library.
Target video segment is screened in above-described embodiment from fragment library, the broadcasting logic of each target video segment of layout obtains Method to configuration file includes:
Plot based on ad content filters out multiple target video segments from fragment library;It is made in visualization The broadcasting logic of layout target video segment on platform, and the broadcasting category of each target video segment is set based on logic is played Property, wherein playing logic includes nonreciprocal playing sequence and/or interactive play sequence, and playing attribute includes setting for background music Set, interact one of the setting of trigger area, the setting in trigger for download region, broadcasting origin identification symbol or a variety of;It will play Logic and broadcasting attribute, are packaged and generate configuration file.
When it is implemented, the broadcasting attribute of each target video segment will be with videoNodes field and/or properties The form of field is realized, wherein videoNodes field is the configuration of target video segment nodes, including each target video segment Interaction trigger area, video transfer sequence etc., properties field is the essential attribute of interactive video, including background music Setting, target video segment play setting, the setting in trigger for download region etc. of origin identification symbol;In order to make it easy to understand, existing Exemplary illustration is done with following fields:
During screening target video segment from fragment library, it need to be adapted to according to the plot for launching ad content It chooses, the target video segment of selection is then input to the layout that visualization platform for making plays out logic, wherein play Logic includes nonreciprocal playing sequence and/or interactive play sequence, and nonreciprocal playing sequence had both been referred to without user to broadcasting The target video segment put interacts, the broadcasting logic that target video segment from first to last plays automatically in order, for handing over Mutual playing sequence both referred to after default playing order, doses each target video segment and jumps to next target in a triggered The broadcasting logic of video clip, after the setting of the broadcasting logic of interactive play sequence, user can be with the interaction that completes Video interacts, and obtains the broadcasting logic of the interactive video with preview effect eventually by debugging on visualization platform for making It with broadcasting attribute, is wrapped into generating configuration file after summarizing, to realize in the interaction for clicking currently playing target video segment After trigger area, the target video segment of next plot is jumped to automatically, and then achievees the effect that a kind of interaction feedback.
Further, target video segment is screened in above-described embodiment from fragment library, each target video segment of layout Broadcasting logic obtains after configuration file further include:
Increase the setting of interim element in the canvas layer of HTML5, interim element includes that broadcast button and/or interaction are dynamic It draws.
Preferably, the configuration file of above-mentioned production is json format configuration file;
And it is being based on configuration file and target video segment, it is packaged after fusion generates interactive video file packet and also wraps It includes:
The interactive video file packet is launched into developer app by advertisement SDK, advertisement is completed and launches.
To sum up, it using the interactive video production method provided in this embodiment launched for advertisement, has the advantage that
1, the error probability for reducing manual re-written code reduces code logic not using fixed a set of code logic With the compatibility test and risk on mobile phone type;
2, Palingraphia code cost of labor is reduced, before this programme, we make an interactive video and need to throw Enter 1 video production teacher and 1 research and development engineer, only needs 1 video production teacher that can easily make using this programme, subtract Few 50% cost of labor;
3, the producing efficiency for improving interactive video, before this programme, we make an interactive video with 3 days and are Example, recorded video and production animation art effect 1 day, are researched and developed 2 days, and using this programme, we do not need research and development engineer and participate in generation Code book is write, and recorded video and production animation art effect 1 day are modified configuration file 0.5 day, whole to need 1.5 days, producing efficiency It at least can be improved 1 times;
4, reusability is high, can mass production;
5, online visualization production, reduces manufacture difficulty, further increases producing efficiency.
Embodiment two
The present embodiment provides a kind of interactive video manufacturing systems launched for advertisement, comprising:
Segment library unit does unique encodings to each video clip for acquiring multiple video clip building fragment libraries;
Edit cell, for screening target video segment, the broadcasting of each target video segment of layout from the fragment library Logic obtains configuration file;
Video generation unit is based on configuration file and target video segment, is packaged fusion and generates interactive video file packet.
Preferably, the segment library unit includes:
Video acquisition module compresses each video clip for obtaining multiple video clips by way of recorded broadcast or editing Construct fragment library;
Coding module for doing unique encodings to each video clip, and carries out the storage of encoded information using json file.
Preferably, the edit cell includes:
Screening module, the plot based on ad content filter out multiple target video segments from the fragment library;
Attribute setup module, for the broadcasting logic of the layout target video segment on visualization platform for making, Yi Jiji The broadcasting attribute of each target video segment is set in the broadcasting logic, wherein the broadcasting logic includes that nonreciprocal broadcasting is suitable Sequence and/or interactive play sequence, it is described to play the setting that attribute includes background music, the setting of interaction trigger area, downloading touching Send out one of setting, broadcasting origin identification symbol in region or a variety of;
It is packaged Fusion Module, for being packaged the broadcasting logic and the broadcasting attribute and generating configuration file.
Compared with prior art, the interactive video manufacturing system provided in an embodiment of the present invention launched for advertisement is beneficial Effect is identical as the beneficial effect of interactive video production method launched for advertisement that above-described embodiment one provides, and does not do herein It repeats.
Embodiment three
The present embodiment provides a kind of computer readable storage medium, computer journey is stored on computer readable storage medium Sequence executes above-mentioned the step of being used for the interactive video production method that advertisement is launched when computer program is run by processor.
Compared with prior art, the beneficial effect of computer readable storage medium provided in this embodiment and above-mentioned technical side The beneficial effect for the interactive video production method launched for advertisement that case provides is identical, and this will not be repeated here.
It will appreciated by the skilled person that realizing that all or part of the steps in foregoing invention method is can to lead to Program is crossed to instruct relevant hardware and complete, above procedure can store in computer-readable storage medium, the program When being executed, each step including above-described embodiment method, and storage medium may is that ROM/RAM, magnetic disk, CD, storage Card etc..
More than, only a specific embodiment of the invention, but scope of protection of the present invention is not limited thereto, and it is any to be familiar with Those skilled in the art in the technical scope disclosed by the present invention, can easily think of the change or the replacement, and should all cover Within protection scope of the present invention.Therefore, protection scope of the present invention should be based on the protection scope of the described claims.

Claims (10)

1. a kind of interactive video production method launched for advertisement characterized by comprising
Multiple video clip building fragment libraries are acquired, unique encodings are done to each video clip;
Target video segment is screened from the fragment library, the broadcasting logic of each target video segment of layout obtains configuration file;
Based on configuration file and target video segment, it is packaged fusion and generates interactive video file packet.
2. the interactive video production method according to claim 1 launched for advertisement, which is characterized in that acquire multiple views Frequency segment constructs fragment library, and the method for doing unique encodings to each video clip includes:
Multiple video clips are obtained by way of recorded broadcast or editing, compress each video clip building fragment library;
Unique encodings are done to each video clip, and carry out the storage of encoded information using json file.
3. the interactive video production method according to claim 1 launched for advertisement, which is characterized in that from the segment Target video segment is screened in library, the method that the broadcasting logic of each target video segment of layout obtains configuration file includes:
Plot based on ad content filters out multiple target video segments from the fragment library;
The broadcasting logic of layout target video segment on visualization platform for making, and each mesh is arranged based on the broadcasting logic Mark the broadcasting attribute of video clip, wherein the broadcasting logic includes nonreciprocal playing sequence and/or interactive play sequence, institute It states and plays the setting that attribute includes background music, the setting of interaction trigger area, the setting in trigger for download region, plays starting mark Know one of symbol or a variety of;
By the broadcasting logic and the broadcasting attribute, it is packaged and generates configuration file.
4. the interactive video production method according to any one of claims 1 to 3 launched for advertisement, which is characterized in that Target video segment is screened from the fragment library, the broadcasting logic of each target video segment of layout obtains going back after configuration file Include:
Increase the setting of interim element in the canvas layer of HTML5, the interim element includes that broadcast button and/or interaction are dynamic It draws.
5. the interactive video production method according to claim 1 launched for advertisement, which is characterized in that the configuration text Part is json format configuration file.
6. the interactive video production method launched according to claim 1 or 5 for advertisement, which is characterized in that based on matching File and target video segment are set, is packaged after fusion generation interactive video file packet further include:
The interactive video file packet is launched into developer app by advertisement SDK, advertisement is completed and launches.
7. a kind of interactive video manufacturing system launched for advertisement characterized by comprising
Segment library unit does unique encodings to each video clip for acquiring multiple video clip building fragment libraries;
Edit cell, for screening target video segment, the broadcasting logic of each target video segment of layout from the fragment library Obtain configuration file;
Video generation unit is based on configuration file and target video segment, is packaged fusion and generates interactive video file packet.
8. the interactive video manufacturing system according to claim 7 launched for advertisement, which is characterized in that the fragment library Unit includes:
Video acquisition module compresses each video clip building for obtaining multiple video clips by way of recorded broadcast or editing Fragment library;
Coding module for doing unique encodings to each video clip, and carries out the storage of encoded information using json file.
9. the interactive video manufacturing system according to claim 7 launched for advertisement, which is characterized in that the editor is single Member includes:
Screening module, the plot based on ad content filter out multiple target video segments from the fragment library;
Attribute setup module for the broadcasting logic of the layout target video segment on visualization platform for making, and is based on institute State and play logic the broadcasting attribute of each target video segment is set, wherein the broadcastings logic include nonreciprocal playing sequence with/ Or interactive play sequence, it is described to play the setting that attribute includes background music, the setting of interaction trigger area, trigger for download region Setting, play origin identification symbol one of or it is a variety of;
It is packaged Fusion Module, for being packaged the broadcasting logic and the broadcasting attribute and generating configuration file.
10. a kind of computer readable storage medium, it is stored with computer program on computer readable storage medium, feature exists In when computer program is run by processor the step of any one of execution the claims 1 to 6 the method.
CN201910479993.8A 2019-06-04 2019-06-04 Interactive video production method and device for advertisement putting Active CN110225376B (en)

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CN110992592A (en) * 2019-12-10 2020-04-10 上海氦豚机器人科技有限公司 Visual on-site making and on-site selling equipment for beverage making process
CN113316021A (en) * 2021-07-27 2021-08-27 北京天工异彩影视科技有限公司 Movie and television editing work management system
CN113923525A (en) * 2021-10-08 2022-01-11 智令互动(深圳)科技有限公司 Interactive video editor and track implementation method based on non-linear editing mode
CN114036418A (en) * 2021-11-04 2022-02-11 康佳集团股份有限公司 Advertisement editing and publishing method, terminal and computer readable storage medium

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