CN110209937A - Information-pushing method and device based on user behavior - Google Patents
Information-pushing method and device based on user behavior Download PDFInfo
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Abstract
The invention discloses a kind of information-pushing method and device based on user behavior, it is related to intelligent push field, main purpose is to solve user when obtaining the relevant information of its user behavior, it needs to be operated one by one from different software or program, there is a problem of so as to cause operating process excessively complicated, cumbersome.The main technical solution of the present invention are as follows: detect whether the predetermined registration operation behavior there are user；When detecting the presence of the predetermined registration operation behavior of user, the corresponding operation information of the operation behavior is obtained, and the operation information is stored in parsing panel；When analyzing the instruction of user is being received, the operation information in the parsing panel is parsed, determines the intention of the operation information；According to the intention, recommendation information corresponding with the intention is pushed for user.The present invention is used to carry out the process of information push based on its behavior for user.
Description
Technical field
The present invention relates to intelligent push field more particularly to a kind of information-pushing methods and dress based on user behavior
It sets.
Background technique
With the continuous progress of technology, people are increasingly dependent on smart machine, such as smart phone, tablet computer are set
It is standby.In daily use process, the behaviour of the different aspects such as user can do shopping by smart machine, food and drink and trip
Make.
Currently, software or program that user first chooses be capable of providing function are generally required in existing operating process,
And it is inputted after entering the interface of software or program, and further operated based on feedback result.For example, when using
When certain film is seen by the desired bent cinema in family, generally requires to initially enter film booking software progress fare inquiry and place an order, then
It chooses navigation software again to navigate to the theater location of institute's booking, thus the inquiry of film needed for obtaining viewing process, booking
And the associated recommendations information such as navigation.However, in practical applications, it is past when user obtains the relevant information of required operation behavior
It is operated one by one from different software or program in the manner described above toward needs, it is excessively multiple so as to cause operating process presence
Miscellaneous, cumbersome problem.
Summary of the invention
In view of the above problems, the invention proposes a kind of information-pushing method and device based on user behavior, main mesh
Be solve user obtain its user behavior relevant information when, need to be grasped one by one from different software or program
Make, there is a problem of so as to cause operating process excessively complicated, cumbersome, realizes that easily the information based on user behavior pushes away one kind
Delivery method simplifies operating process when user obtains relevant information.
In order to achieve the above objectives, present invention generally provides following technical solutions:
On the one hand, the present invention provides a kind of information-pushing method based on user behavior, specifically includes:
When detecting the presence of the predetermined registration operation behavior of user, the corresponding operation information of the operation behavior is obtained, and will
In the operation information deposit parsing panel；
When analyzing the instruction of user is being received, the operation information in the parsing panel is being parsed, described in determination
The intention of operation information；
According to the intention, recommendation information corresponding with the intention is pushed for user.
Preferably, the predetermined registration operation behavior include text information duplication operation, link/icon clicking operation and
The intercept operation of image information.
Preferably, described when detecting the presence of the predetermined registration operation behavior of user, obtain the corresponding behaviour of the operation behavior
Make information, comprising:
When detecting the duplication operation that the predetermined registration operation behavior is text information, the text information being replicated is obtained,
As the operation information；
When detecting the predetermined registration operation behavior is link/icon clicking operation, it is corresponding to obtain the link/icon
Page info, as the operation information；
When detecting the predetermined registration operation behavior is the intercept operation of image information, obtain what the shot operation obtained
Screenshot image, as the operation information.
Preferably, described to receive when analyzing the instruction of user, the operation information in the parsing panel is solved
Analysis, determines that the intention of the operation information includes:
When the operation information is text information, participle operation is carried out to the operation information；
To the semantic parsing that the text information after the participle is segmented, it is semantic to obtain participle；
Statement semantics based on participle semanteme and text information, determine the intention.
Preferably, the method also includes:
Receive user's revision information based on operation information input in parsing panel；
The intention of the revised operation information is determined according to the revised operation information.
Preferably, according to the intention, after pushing recommendation information corresponding with the intention for user, the method
Further include:
The corresponding operation information of the intention is saved into historical data；
Before receiving the analyzing the instruction of user, the method also includes:
User's operation information in the historical data is shown.
Preferably, according to the intention, when pushing for user with the corresponding recommendation information of the intention, the method is also
Include:
Show the participle information of the operation information；
It is described according to the intention, after pushing recommendation information corresponding with the intention for user, the method is also
Include:
It detects whether to receive the participle operational order that user assigns, the participle operational order is used for the participle to selection
Execute predetermined registration operation；
If detecting the participle operational order, the participle of user's selection is determined according to the participle operational order, and
Predetermined registration operation is carried out according to the participle of user selection.
On the other hand, the present invention provides a kind of information push-delivery apparatus based on user behavior, specifically includes:
Acquiring unit, for it is corresponding to obtain the operation behavior when detecting the presence of the predetermined registration operation behavior of user
Operation information, and the operation information is stored in parsing panel；
Determination unit carries out the operation information in the parsing panel for receiving when analyzing the instruction of user
Parsing, determines the intention of the operation information；
Push unit, for pushing recommendation information corresponding with the intention for user according to the intention.
Preferably, the predetermined registration operation behavior include text information duplication operation, link/icon clicking operation and
The intercept operation of image information.
Preferably, the acquiring unit, comprising:
First obtains module, for obtaining when detecting the duplication operation that the predetermined registration operation behavior is text information
The text information being replicated, as the operation information；
Second obtains module, for obtaining when detecting the predetermined registration operation behavior is link/icon clicking operation
The corresponding page info of the link/icon, as the operation information；
Third obtains module, for obtaining when detecting the predetermined registration operation behavior is the intercept operation of image information
The screenshot image that the shot operation obtains, as the operation information.
Preferably, the determination unit includes:
Word segmentation module, for carrying out participle operation to the operation information when the operation information is text information；
Parsing module, the semantic parsing for being segmented to the text information after the participle, it is semantic to obtain participle；
Determining module determines the intention for the statement semantics based on participle semanteme and text information；
Preferably, described device further include:
Receiving unit, for receiving user's revision information based on operation information input in parsing panel；
The determination unit is also used to determine the revised operation information according to the revised operation information
It is intended to.
Preferably, described device further include:
Storage unit, for saving the corresponding operation information of the intention into historical data；
Display unit, for the user's operation information in the historical data to be shown.
Preferably, described device further include:
The display unit is also used to show the participle information of the operation information；
Described device further include:
Second detection unit, for detecting whether receiving the participle operational order that user assigns, the participle operation refers to
It enables for executing predetermined registration operation to the participle of selection；
Operating unit, if determining user according to the participle operational order for detecting the participle operational order
The participle of selection, and predetermined registration operation is carried out according to the participle of user selection.
On the other hand, the present invention provides a kind of computer readable storage medium, wherein the computer readable storage medium
On be stored with computer program, wherein the computer program realizes above-mentioned base when being executed by one or more computing devices
In the information-pushing method of user behavior.
On the other hand, the present invention provides a kind of is including one or more computing devices and one or more storage devices
It unites, record has computer program on one or more of storage devices, and the computer program is one or more of
Computing device makes one or more of computing devices realize the above-mentioned information-pushing method based on user behavior when executing.
By above-mentioned technical proposal, a kind of information-pushing method and device based on user behavior provided by the invention is
It solves to need the user to operate different software or program one by one when for pushed information in the prior art, causes to grasp
Make the problem that process is complex, cumbersome.Relatively existing technology, the present invention pass through when the predetermined registration operation for detecting the presence of user
When behavior, the corresponding operation information of the operation behavior is obtained, and the operation information is stored in parsing panel, received
When analyzing the instruction of user parses the operation information in the parsing panel, determines the intention of the operation information, and
According to the intention, recommendation information corresponding with the intention is pushed for user, so that realizing based on user behavior is user
Automatic push operate the push of relevant recommendation information to it.Wherein, by when the predetermined registration operation behavior for detecting the presence of user
When, the corresponding operation information of the operation behavior is obtained, and the operation information is stored in parsing panel, and receiving use
When analyzing the instruction of family parses the operation information in the parsing panel, determines the intention of the operation information, can
The operation intention of its predetermined registration operation behavior is determined when user operates, so that realizing automation determines user behaviour
Make behavior operation be intended to function, and it is thus achieved that the recommendation information based on user's operation behavior push function, it is more existing
Some need user is compared by different programs, software to carry out the push of recommendation information, can simplify user to each soft
Complexity when part operates, convenience when simplified information pushes.
The above description is only an overview of the technical scheme of the present invention, in order to better understand the technical means of the present invention,
And it can be implemented in accordance with the contents of the specification, and in order to allow above and other objects of the present invention, feature and advantage can
It is clearer and more comprehensible, the followings are specific embodiments of the present invention.
Detailed description of the invention
By reading the following detailed description of the preferred embodiment, various other advantages and benefits are common for this field
Technical staff will become clear.The drawings are only for the purpose of illustrating a preferred embodiment, and is not considered as to the present invention
Limitation.And throughout the drawings, the same reference numbers will be used to refer to the same parts.In the accompanying drawings:
Fig. 1 shows a kind of flow chart of information-pushing method based on user behavior of proposition of the embodiment of the present invention；
Fig. 2 shows solve in a kind of information-pushing method implementation process based on user behavior provided in an embodiment of the present invention
Analyse the schematic diagram of panel；
Fig. 3 shows provided in an embodiment of the present invention a kind of in the information-pushing method implementation process based on user behavior
Push the schematic diagram at interface；
Fig. 4 shows the flow chart of another information-pushing method based on user behavior of proposition of the embodiment of the present invention；
Fig. 5 shows in a kind of information-pushing method implementation process based on user behavior provided in an embodiment of the present invention and solves
Analyse the schematic diagram of panels show historical data；
Fig. 6 is shown in a kind of information-pushing method implementation procedure based on user behavior of proposition of the embodiment of the present invention
Segment the schematic diagram of operating process；
Fig. 7, which is shown in a kind of information-pushing method implementation procedure based on user behavior of proposition of the embodiment of the present invention, to be divided
The schematic diagram that participle is scanned in word operation；
Fig. 8 shows a kind of composition block diagram of information push-delivery apparatus based on user behavior of proposition of the embodiment of the present invention；
Fig. 9 shows the composition frame of another information push-delivery apparatus based on user behavior of proposition of the embodiment of the present invention
Figure.
Specific embodiment
The exemplary embodiment that the present invention will be described in more detail below with reference to accompanying drawings.Although showing the present invention in attached drawing
Exemplary embodiment, it being understood, however, that may be realized in various forms the present invention without should be by embodiments set forth here
It is limited.It is to be able to thoroughly understand the present invention on the contrary, providing these embodiments, and can be by the scope of the present invention
It is fully disclosed to those skilled in the art.
The embodiment of the invention provides a kind of information-pushing method based on user behavior, this method is that solving user exists
When obtaining the relevant information of its user behavior, need to be operated one by one from different software or program, so as to cause operation
Process there is a problem of excessively complicated, cumbersome, realizes a kind of easily based on the information-pushing method of user behavior, simplifies user
Obtain operating process when relevant information.This method specific steps are as shown in Figure 1, comprising:
101, when detecting the presence of the predetermined registration operation behavior of user, the corresponding operation information of the operation behavior is obtained,
And the operation information is stored in parsing panel.
After detecting the predetermined registration operation behavior of user, then illustrate that user has interested content, in order to it is subsequent can
The associated recommendation information that its interested content is pushed for user needs to be determined the operation behavior of active user herein,
Need to obtain operation information corresponding to active user's predetermined registration operation behavior, and after the operation information of user has been determined, it will
Operation information is added in corresponding parsing panel, so that the subsequent content according in panel carries out parsing operation.For example, when using
When the predetermined registration operation behavior that family carries out when text duplication operation, then it is corresponding to need to obtain the duplication operation of its text in this step
The content of text that operation information, i.e. acquisition user are replicated, and the contents of the section is stored in parsing panel.
Here, acquisition modes can there are corresponding relationships with the mode of actual operation behavior, when the operation behavior
When text replication, then the process obtained can be by obtaining its text information replicated in the shear plate in system.And work as
When the operation behavior of user is shot operation, then the process for obtaining operation information can be obtained from the screenshot photograph album in system cuts
The picture taken.For example, as shown in Fig. 2, being " the thinkling sound Ya list and disguiser that song is acted the leading role recklessly are all seen very well " when user replicates content
When text information, then it can then illustrate user by feeling according to the method described in this step, when detecting the replication of user
The information of interest thus may determine that detecting the predetermined registration operation behavior of user, and obtains the behavior corresponding operation information, i.e.,
It obtains in current replicated text information " the thinkling sound Ya list and disguiser that song is acted the leading role recklessly are all seen very well " deposit parsing panel.In addition,
During specific execute, it can also be directly switch by user in the parsing panel, carry out the input of text, and base
The recommendation of relevant information is carried out in the input of text.
102, when analyzing the instruction of user is being received, the operation information in the parsing panel is parsed, is determined
The intention of the operation information.
After getting the operation information of user, it is also necessary to determine what user actually feels like doing, that is, determine the meaning
Figure.Wherein, operation intention can be understood as physical meaning representated by user's current operating information.For example, working as the behaviour of user
, then can be according to the method described in this step when as behavior being the text information being replicated, the text envelope which is replicated
Breath carries out semantic parsing, so that the intention is determined according to the result of semanteme parsing, in general, can be by text information
Participle operation is carried out, the information after being then based on participle determines that user is intended to, and can also operate without participle, directly be used
Family is intended to determine；Certainly the related name entity that text information is determined after can also segmenting, according to name entity and multiple participles
The semantic segment of composition, then it is determined user's intention, " user's intention " indicates the phase that user carries out according to concern text information
Prestige processing.Preferably, can (but being not limited to) using any one of the following two kinds model realize that one is support vector machines
(SVM), another kind is convolutional neural networks (CNN).According to different effects, performance requirement and hardware environment, can choose
One of which is implemented.
In addition, in this step, based on user during practical operation, in order to ensure carrying out the intention of operation information
When determining, operation of the user to smart machine is not influenced, in practical implementation, it is also necessary to which progress is analyzed the instruction to user
It receiving, and when receiving this and analyzing the instruction, the operation intention for illustrating that user does want to current operating information parses, from
And realize the push function of subsequent associated recommendation information.
103, according to the intention, recommendation information corresponding with the intention is pushed for user.
After the intention of user's operation has been determined, then explanation has determined that the actual purpose of user, this then can root
It is intended to the push that user carries out the recommendation information of gambling win according to the operation.For example, when the intention is determined as " 19:00 to 20:00
Remove five road junction blocked shots ", and the chafing dish restaurant near five road junctions that 19:00 to 20:00 can be recommended to do business for user, and it is each
The navigation information of chafing dish restaurant.
In another example as shown in figure 3, the user's operation information obtained in the abovementioned steps be " song is acted the leading role recklessly thinkling sound Ya list and
Disguiser sees very well " when, the user based on determined by step 103 is intended to, and can learn interested to user it is performer's Hu
Song and its works thinkling sound Ya list and disguiser, then herein can based on the intention determined, for its push Hu Ge relevant information,
The relevant link of thinkling sound's Ya list and the related link of disguiser.
It should be noted that for recommendation information type, quantity, form it is not limited here, can be according to actual
The intention of operation information needs to choose the recommendation information for being suitble to operation to be intended to.For example, the user that is intended that when operation information wants
When having dinner, then the recommendation information pushed may include the information such as position, evaluation, navigation, price；And when the intention is wanted to watch shadow
When piece, then the recommendation information pushed may include film duration, drill the information such as duty information, film profile and broadcasting link.
It is further extended and is extended as the information-pushing method described in Fig. 1 based on user behavior, the present invention
Embodiment additionally provides another information-pushing method based on user behavior, and process is as shown in figure 4, specific steps include:
201, the predetermined registration operation behavior there are user is detected whether.
It is a kind of for the information-pushing method based on user behavior based on the embodiment of the present invention, therefore, is carrying out information
When push, according to being that the operation behavior executed according to user executes, therefore, in embodiments of the present invention, it is necessary first to according to
Current device is detected according to the method described in this step, to determine whether predetermined registration operation information, wherein the default behaviour
It may include the intercept operation for replicating operation, link/icon clicking operation and image information of text information as behavior.
202, when detecting the presence of the predetermined registration operation behavior of user, the corresponding operation information of the operation behavior is obtained,
And the operation information is stored in parsing panel.
Based on the difference of aforementioned operation behavior, in this step after detecting predetermined registration operation behavior, need according to operation
The difference of behavior chooses corresponding acquisition operation information mode, specifically, this step may include: to work as to detect the default behaviour
When making the duplication operation that behavior is text information, the text information being replicated is obtained, as the operation information；And works as and detect
When the predetermined registration operation behavior is link/icon clicking operation, the corresponding page info of the link/icon is obtained, as
The operation information；And when detecting the predetermined registration operation behavior is the intercept operation of image information, obtain the screenshot behaviour
Operation information after getting operation information, then can be stored in solution as the operation information by the screenshot image for making to obtain
It analyses in panel, so that the subsequent content according in the parsing panel carries out the determination of intention corresponding to operation behavior.In this hair
In bright embodiment, the parsing panel be can be set in the negative one screen with smart machine, in such manner, it is possible to detecting user's progress
When predetermined registration operation behavior, it can be directly switch in the negative one screen interface, and the operation behavior of user is replicated and protected
There are in the parsing panel in its interface, from that can ensure to close in the system of source in IOS etc., for detecting the predetermined registration operation of user
The problem of interface routine obtains user's operation behavior can not be called directly when behavior, can directly replicate user's operation behavior
Its operation information is deposited into the parsing panel by mode, is then laid the foundation to be subsequent based on user behavior pushed information.
203, the user's operation information in the historical data is shown.
Since before carrying out the information push based on user behavior, there is likely to be inquire historical behavior by user
Needs, or according to historical data adjust needed for parse operation information, therefore, in this step can with as shown in figure 5,
User in historical data was once carried out parsed user's operation information in parsing panel to be shown, consequently facilitating user
The historical operation of process is carried out before understanding, and is laid a good foundation for the adjustment for carrying out operation information according to historical behavior.
204, when analyzing the instruction of user is being received, the operation information in the parsing panel is parsed, is determined
The intention of the operation information.
In actual operation, in order to because parsing operation, possibility of the reduction because missing touching, in the present invention caused by user misoperation
In embodiment when obtaining operation information in abovementioned steps and illustrating historical data, it can also detect whether to receive understanding
Analysis instruction illustrates that user does want to subsequent operation to be carried out and when receiving when analyzing the instruction of user, therefore, then can be with
Accessed operation information is parsed, and determines the intention of the practical operation of user.Specifically, determining the intention
When, process can be with are as follows: when the operation information is text information, carries out participle operation to the operation information, obtains text
The participle of this information.Then, the semantic parsing segmented to the text information after the participle, obtains participle semanteme, thus
The participle for obtaining each participle is semantic, and finally the statement semantics based on participle semanteme and text information, determine the intention.By
This, segments and determines that the participle of each participle is semantic by carrying out to text information, and true based on semantic and statement semantics are segmented
The fixed intention, the practical operation that can accurately understand user are intended to.
For example, when acquired operation information is " the thinkling sound Ya list and disguiser that song is acted the leading role recklessly are all seen very well ", then basis
The method of this step can carry out participle operation to the operation information first, be segmented are as follows: " Hu Ge ", " protagonist ", " ",
" thinkling sound's Great verve list ", "and", " disguiser ", " all ", " fine ", " seeing ".Then the semantic parsing of participle is carried out to above-mentioned participle, and
The parsing of statement semantics is carried out to the text of whole operation information, finally determines institute according to the semantic statement semantics with text of participle
Intention is stated, wherein according to participle is semantic and the statement semantics of text determine that process that operation is intended to can be through but not limited to being based on
The matching degree between semantic and statement semantics is segmented to determine.
In addition, the embodiment of the present invention is when being parsed, due to needing the user's operation to parsing there is likely to be user
Parsing result and do not meet the needs of user after the possibility that information is modified, or parsing, it is also necessary to operation information into
Therefore the possibility of row adjustment can also include: to receive to use when this step carries out the parsing of operation information for above situation
Family revision information based on operation information input in parsing panel, determines institute further according to the revised operation information
State the intention of revised operation information.It should be noted that revision process can be before parsing, it is also possible to parsing
Afterwards.I.e. the step can be modified before receiving the analyzing the instruction of user, and can also modify after modification.
For example, when user and smart phone carry out human-computer dialogue:
Mobile phone: what express delivery?
User: in lead to.
Does is mobile phone: what odd numbers?
User: 1234567X.
At this moment user detects that the click behavior is predetermined registration operation behavior, then according to aforementioned step after clicking 1234567X
Method in rapid gets the express delivery odd numbers, but is only the odd numbers number based on operation information, and understand what number this is,
Thereby determine that intention result may inaccuracy, therefore, can according to the method described in this step to odd numbers 1234567X into
Row revision, supplement " in lead to " information, so as to according to odd numbers 1234567X and in lead to, determine described in be intended that inquiry odd numbers and be
Lead to express delivery in 1234567X.
205, the corresponding operation information of the intention is saved into historical data.
After the intention of operation information has been determined, for the ease of it is subsequent again carry out the embodiment of the present invention described in based on
The information recommendation method of family behavior carries out the inquiry of historical behavior, can also believe in this step by operating in abovementioned steps 204
Breath is saved into historical data, to show when the subsequent present invention of execution again.It should be noted that method described in our department exists
Execution sequence can also save, specifically for exemplified by the embodiment of the present invention after having pushed recommendation information for user
It can choose according to the actual situation, it is exemplary only described in the embodiment of the present invention, it is not limited here.
206, according to the intention, recommendation information corresponding with the intention is pushed for user.
After the intention of operation information has been determined in step 204, then it can be corresponded to according to the intention to be pushed for user
Recommendation information.
In the actual operation process, since the operation behavior of user is different, operation is intended to also difference therewith, is based on
This can carry out the push of corresponding recommendation information when being pushed based on the type that different operations is intended to.Therefore,
It can specifically include in push: judging the type of the intention of the operation information, wherein the type of the intention of operation information can
With include shopping be intended to, stay be intended to, food and drink be intended to and viewing be intended to one of or it is a variety of.
When the type of the intention of the operation information is that shopping is intended to, the purchase that the corresponding shopping is intended to is pushed for user
Object recommendation information, the shopping recommendation information include purchasing price, purchase address/link and similar merchandise news.
When the type of the intention of the operation information is to stay intention, living for the corresponding intention of staying is pushed for user
Place recommendation information, the lodging recommendation information include lodging price, position, evaluation information and route.
When the type of the intention of the operation information is that food and drink is intended to, the meal that the corresponding food and drink is intended to is pushed for user
Recommendation information is drunk, the food and drink recommendation information includes food and drink price, position, evaluation information and route.
When the type of the intention of the operation information is that viewing is intended to, the sight that the corresponding viewing is intended to is pushed for user
Shadow recommendation information, the viewing recommendation information include film information, actor information, broadcasting link/viewing position.
For example, being intended to " five road junctions is gone to have a meal " when described, then it can determine that the type of the intention is intended to for food and drink, and
Push food and drink for it is intended to corresponding recommendation information, may include the dining room near five road junctions, the pre-capita consumption in each dining room, often
The position in a dining room and user currently arrive the navigation routine in each dining room.
In addition, in embodiments of the present invention, can be the default clothes by cooperating with third party for the source of recommendation information
It is engaged in what device provided, after determining the intention, can be anticipated by being obtained in predetermined server that the third party cooperates with the operation
The corresponding associated recommendation information of figure, can ensure in this way user in the case where being not turned on any third-party software or APP,
The pushed information based on user behavior provided by third party is obtained, to solve the obstacle of information barrier between software, is simplified
The operation of user.
207, the participle information of the operation information is shown.
Further, in embodiments of the present invention, it further searched for, shared according to participle for the ease of user
Operation can also will be carried out when carrying out information push every time for user according to the method described in this step when pushed information
Participle as push foundation be shown, so be only it is subsequent to participle progress further operating when lay a good foundation,
PUSH message accuracy can also be checked for subsequent user provides foundation.
208, it detects whether to receive the participle operational order that user assigns.
After illustrating participle information, it can also detect whether user has assigned participle operational order, to determine user
Whether need to carry out predetermined registration operation to participle.Wherein, wherein participle operational order is used to execute predetermined registration operation to the participle of selection,
The predetermined registration operation may include the operation behaviors such as being scanned for, share and being replicated based on participle.
If 209, detecting the participle operational order, point of user's selection is determined according to the participle operational order
Word, and predetermined registration operation is carried out according to the participle of user selection.
After detecting the participle operational order, then illustrate that user also wants further to operate participle, i.e.,
Predetermined registration operation is executed, therefore, after Jiang Ce is to the participle operational order, then can determine the selected participle of user first,
Then predetermined registration operation is carried out to the participle according to participle operational order.
For example, as shown in fig. 6, when operation information is " five road junction subways is gone nearby to eat seabed fishing at night ", based on operation letter
Breath is text information, then in the process for the intention for determining operation information is realized based on participle operation, therefore, to operation information
Segmented, and show participle information be " go at night, five road junctions, subway, nearby, eat, seabed fishing ", and based on it is above-mentioned segment into
The determining push with information of the intention of row operation information.But after above-mentioned participle, user it may also be desirable to carry out participle information
Further operation, such as the behaviors such as replicate, share and search for, therefore, can according to embodiments of the present invention described in method,
It can also detect whether the participle operational order whether user assigns (specifically can segment operation button as illustrated by detection
Triggering is to determine whether there are the participle operational orders of user), and after detecting the instruction, user institute is determined according to the instruction
The participle of selection, and the operation behavior of required execution is further grasped in participle operational order according to participle and user
Make, wherein by segment operation button whether trigger detect participle operational order after, can first detect selected by user
Participle, then which the predetermined registration operation of execution needed for triggering the button judgement of different concrete operations by detection is specifically, example
Such as, user's selection is when replicating to " five road junctions " and " subway ", then can according to the method described in this step to this two
A participle is chosen, and replicates to it.
In another example as shown in fig. 7, when user has been obtained about " seeing electricity at night based on aforementioned the method having received
Shadow avenger alliance, finish watching five stutter seabeds fishing " when pushed information after, can also as shown in the figure, detect user's
Participle operational order can then determine user after user has chosen " five road junctions " and " seabed fishing " and clicks " search " button
The participle operational order assigned is to scan for " five road junctions " and " seabed fishing ", so that the participle operational order according to user is straight
It connects and jumps to search engine interface above-mentioned participle is scanned for and shows corresponding result.
Further, as the realization to the above-mentioned information-pushing method based on user behavior, the embodiment of the present invention is provided
A kind of information push-delivery apparatus based on user behavior, the device are mainly used for solving in the prior art when for pushed information
It needs user to operate different software or program one by one, leads to the problem that operating process is complex, cumbersome.For convenient for
It reads, present apparatus embodiment no longer repeats the detail content in preceding method embodiment one by one, it should be understood that this reality
The full content realized in preceding method embodiment can be corresponded to by applying the device in example.The device is as shown in figure 8, specifically include:
Acquiring unit 31 can be used for obtaining the operation behavior when detecting the presence of the predetermined registration operation behavior of user
Corresponding operation information, and the operation information is stored in parsing panel；
Determination unit 32 can be used for receiving when analyzing the instruction of user, is stored in and parses to the acquiring unit 31
Operation information in panel is parsed, and determines the intention of the operation information；
Push unit 33 can be used for the intention determined according to the determination unit 32, for user's push and the intention
Corresponding recommendation information.
Further, as shown in figure 9, described device can also include:
First detection unit 34 can be used for detecting whether the predetermined registration operation behavior there are user, so as to acquiring unit 31
In first detection unit detection, there are when predetermined registration operation behavior, carry out the acquisition of operation information and be stored in parsing panel
In.
Further, as shown in figure 9, the predetermined registration operation behavior includes duplication operation, the link/icon of text information
The intercept operation of clicking operation and image information.
Further, as shown in figure 9, the acquiring unit 31, comprising:
First obtains module 311, can be used for when the duplication operation for detecting that the predetermined registration operation behavior is text information
When, the text information being replicated is obtained, as the operation information；
Second obtains module 312, can be used for detect that the predetermined registration operation behavior is link/icon clicking operation
When, the corresponding page info of the link/icon is obtained, as the operation information；
Third obtains module 313, can be used for when the intercept operation for detecting the predetermined registration operation behavior as image information
When, the screenshot image that the shot operation obtains is obtained, as the operation information.
Further, as shown in figure 9, the determination unit 32 includes:
Word segmentation module 321 can be used for segmenting the operation information when the operation information is text information
Operation；
Parsing module 322, the semantic solution that the text information after can be used for segmenting the word segmentation module 321 is segmented
It is semantic to obtain participle for analysis；
Determining module 323 can be used for being segmented semantic and text information statement semantics based on parsing module 322, determine
The intention.
Further, as shown in figure 9, described device further include:
Receiving unit 35 can be used for receiving user in parsing panel based on the revision letter of operation information input
Breath；
The determination unit 32 can be also used for the revision information received according to receiving unit 35 and the behaviour
The intention of the operation information is determined as information.
Further, as shown in figure 9, described device further include:
Storage unit 36, can be used for by the determination unit 32 determine the corresponding operation information of the intention save to
In historical data；
Display unit 37, the user's operation information in the historical data that can be used for saving the storage unit 36 carry out
It shows.
Further, as shown in figure 9, described device further include:
The display unit 37 can be also used for the participle information for showing the operation information；
Described device further include:
Second detection unit 38, for detecting whether the participle operational order that user assigns is received, the participle operation
It instructs for executing predetermined registration operation to the participle of selection；
Operating unit 39, if can be used for second detection unit 38 detects the participle operational order, according to
Participle operational order determines the participle of user's selection, and carries out predetermined registration operation according to the participle of user selection.
Further, the embodiment of the invention also provides a kind of computer readable storage mediums, wherein the computer can
It reads to be stored with computer program on storage medium, wherein real when the computer program is executed by one or more computing devices
The existing above-mentioned information-pushing method based on user behavior.
In addition, including one or more computing devices and one or more storage dresses the embodiment of the invention also provides one kind
The system set, record has computer program on one or more of storage devices, and the computer program is one
Or multiple computing devices make one or more of computing devices realize that the above-mentioned information based on user behavior pushes away when executing
Delivery method.
In conclusion a kind of information-pushing method and device based on user behavior that the embodiment of the present invention proposes, in order to
Solution needs user to operate different software or program one by one when for pushed information in the prior art, causes to operate
Complex, the cumbersome problem of process.Relatively existing technology, the present invention pass through the predetermined registration operation row detected whether there are user
When detecting the presence of the predetermined registration operation behavior of user, to obtain the corresponding operation information of the operation behavior, and by the behaviour
Make receiving when analyzing the instruction of user in information deposit parsing panel, carrying out the operation information in the parsing panel
Parsing determines the intention of the operation information, and according to the intention, pushes recommendation corresponding with the intention for user
Breath, to realize the push for operating relevant recommendation information to it for user's automatic push based on user behavior.Wherein, pass through
When detecting the presence of the predetermined registration operation behavior of user, the corresponding operation information of the operation behavior is obtained, and by the operation
In information deposit parsing panel, and when analyzing the instruction of user is being received, the operation information in the parsing panel is being carried out
Parsing, determine the intention of the operation information, can when user operates to the operation of its predetermined registration operation behavior be intended into
Row determines, automates the function that the operation for determining user's operation behavior is intended to realize, and it is thus achieved that being based on user
The push function of the recommendation information of operation behavior, it is more existing to need user to pass through different programs, software to carry out recommendation
The push of breath is compared, and complexity when user operates each software, convenience when simplified information pushes can be simplified.
In the above-described embodiments, it all emphasizes particularly on different fields to the description of each embodiment, there is no the portion being described in detail in some embodiment
Point, reference can be made to the related descriptions of other embodiments.
It is understood that the correlated characteristic in the above method and device can be referred to mutually.In addition, in above-described embodiment
" first ", " second " etc. be and not represent the superiority and inferiority of each embodiment for distinguishing each embodiment.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, can refer to corresponding processes in the foregoing method embodiment, and details are not described herein.
Algorithm and display are not inherently related to any particular computer, virtual system, or other device provided herein.
Various general-purpose systems can also be used together with teachings based herein.As described above, it constructs required by this kind of system
Structure be obvious.In addition, the present invention is also not directed to any particular programming language.It should be understood that can use various
Programming language realizes summary of the invention described herein, and the description done above to language-specific is to disclose this hair
Bright preferred forms.
In addition, memory may include the non-volatile memory in computer-readable medium, random access memory
(RAM) and/or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM), memory includes extremely
A few storage chip.
It should be understood by those skilled in the art that, embodiments herein can provide as method, system or computer program
Product.Therefore, complete hardware embodiment, complete software embodiment or reality combining software and hardware aspects can be used in the application
Apply the form of example.Moreover, it wherein includes the computer of computer usable program code that the application, which can be used in one or more,
The computer program implemented in usable storage medium (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.) produces
The form of product.
The application is referring to method, the process of equipment (system) and computer program product according to the embodiment of the present application
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
In a typical configuration, calculating equipment includes one or more processors (CPU), input/output interface, net
Network interface and memory.
Memory may include the non-volatile memory in computer-readable medium, random access memory (RAM) and/
Or the forms such as Nonvolatile memory, such as read-only memory (ROM) or flash memory (flash RAM).Memory is computer-readable Jie
The example of matter.
Computer-readable medium includes permanent and non-permanent, removable and non-removable media can be by any method
Or technology come realize information store.Information can be computer readable instructions, data structure, the module of program or other data.
The example of the storage medium of computer includes, but are not limited to phase change memory (PRAM), static random access memory (SRAM), moves
State random access memory (DRAM), other kinds of random access memory (RAM), read-only memory (ROM), electric erasable
Programmable read only memory (EEPROM), flash memory or other memory techniques, read-only disc read only memory (CD-ROM) (CD-ROM),
Digital versatile disc (DVD) or other optical storage, magnetic cassettes, tape magnetic disk storage or other magnetic storage devices
Or any other non-transmission medium, can be used for storage can be accessed by a computing device information.As defined in this article, it calculates
Machine readable medium does not include temporary computer readable media (transitory media), such as the data-signal and carrier wave of modulation.
It should also be noted that, the terms "include", "comprise" or its any other variant are intended to nonexcludability
It include so that the process, method, commodity or the equipment that include a series of elements not only include those elements, but also to wrap
Include other elements that are not explicitly listed, or further include for this process, method, commodity or equipment intrinsic want
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including element
There is also other identical elements in process, method, commodity or equipment.
It will be understood by those skilled in the art that embodiments herein can provide as method, system or computer program product.
Therefore, complete hardware embodiment, complete software embodiment or embodiment combining software and hardware aspects can be used in the application
Form.It is deposited moreover, the application can be used to can be used in the computer that one or more wherein includes computer usable program code
The shape for the computer program product implemented on storage media (including but not limited to magnetic disk storage, CD-ROM, optical memory etc.)
Formula.
The above is only embodiments herein, are not intended to limit this application.To those skilled in the art,
Various changes and changes are possible in this application.It is all within the spirit and principles of the present application made by any modification, equivalent replacement,
Improve etc., it should be included within the scope of the claims of this application.
Further, the embodiment of the present invention has further related to a kind of information-pushing method and device based on user behavior, packet
It includes:
A1, a kind of information-pushing method based on user behavior, which comprises
When detecting the presence of the predetermined registration operation behavior of user, the corresponding operation information of the operation behavior is obtained, and will
In the operation information deposit parsing panel；
When analyzing the instruction of user is being received, the operation information in the parsing panel is being parsed, described in determination
The intention of operation information；
According to the intention, recommendation information corresponding with the intention is pushed for user.
A2, method as described in a1, the predetermined registration operation behavior include duplication operation, the link/icon of text information
The intercept operation of clicking operation and image information.
A3, as described in A2 method, it is described when detecting the presence of the predetermined registration operation behavior of user, obtain the operation row
For corresponding operation information, comprising:
When detecting the duplication operation that the predetermined registration operation behavior is text information, the text information being replicated is obtained,
As the operation information；
When detecting the predetermined registration operation behavior is link/icon clicking operation, it is corresponding to obtain the link/icon
Page info, as the operation information；
When detecting the predetermined registration operation behavior is the intercept operation of image information, obtain what the shot operation obtained
Screenshot image, as the operation information.
A4, method as described in a1, it is described to receive when analyzing the instruction of user, to the operation in the parsing panel
Information is parsed, and determines that the intention of the operation information includes:
When the operation information is text information, participle operation is carried out to the operation information；
To the semantic parsing that the text information after the participle is segmented, it is semantic to obtain participle；
Statement semantics based on participle semanteme and text information, determine the intention.
A5, method as described in a1, the method also includes:
Receive user's revision information based on operation information input in parsing panel；
The intention of the revised operation information is determined according to the revised operation information.
A6, method as described in a1, according to the intention, for user push recommendation information corresponding with the intention it
Afterwards, the method also includes:
The corresponding operation information of the intention is saved into historical data；
Before receiving the analyzing the instruction of user, the method also includes:
User's operation information in the historical data is shown.
A7, the method as described in A4 push recommendation information corresponding with the intention according to the intention for user
When, the method also includes:
Show the participle information of the operation information；
Described according to the intention, after pushing recommendation information corresponding with the intention for user, the method
Further include:
It detects whether to receive the participle operational order that user assigns, the participle operational order is used for the participle to selection
Execute predetermined registration operation；
If detecting the participle operational order, the participle of user's selection is determined according to the participle operational order, and
Predetermined registration operation is carried out according to the participle of user selection.
B8, a kind of information push-delivery apparatus based on user behavior, described device include:
Acquiring unit, for it is corresponding to obtain the operation behavior when detecting the presence of the predetermined registration operation behavior of user
Operation information, and the operation information is stored in parsing panel；
Determination unit carries out the operation information in the parsing panel for receiving when analyzing the instruction of user
Parsing, determines the intention of the operation information；
Push unit, for pushing recommendation information corresponding with the intention for user according to the intention.
B9, the device as described in B8, wherein the predetermined registration operation behavior includes the duplication operation of text information, link/figure
The intercept operation of target clicking operation and image information.
B10, the device as described in B9, wherein the acquiring unit, comprising:
First obtains module, for obtaining when detecting the duplication operation that the predetermined registration operation behavior is text information
The text information being replicated, as the operation information；
Second obtains module, for obtaining when detecting the predetermined registration operation behavior is link/icon clicking operation
The corresponding page info of the link/icon, as the operation information；
Third obtains module, for obtaining when detecting the predetermined registration operation behavior is the intercept operation of image information
The screenshot image that the shot operation obtains, as the operation information.
B11, the device as described in B8, wherein the determination unit includes:
Word segmentation module, for carrying out participle operation to the operation information when the operation information is text information；
Parsing module, the semantic parsing for being segmented to the text information after the participle, it is semantic to obtain participle；
Determining module determines the intention for the statement semantics based on participle semanteme and text information.
B12, the device as described in B8, wherein described device further include:
Receiving unit, for receiving user's revision information based on operation information input in parsing panel；
The determination unit is also used to determine the revised operation information according to the revised operation information
It is intended to.
B13, the device as described in B8, wherein described device further include:
Storage unit, for saving the corresponding operation information of the intention into historical data；
Display unit, for the user's operation information in the historical data to be shown.
B14, device as described in b11, wherein described device further include:
The display unit is also used to show the participle information of the operation information；
Described device further include:
Second detection unit, for detecting whether receiving the participle operational order that user assigns, the participle operation refers to
It enables for executing predetermined registration operation to the participle of selection；
Operating unit, if determining user according to the participle operational order for detecting the participle operational order
The participle of selection, and predetermined registration operation is carried out according to the participle of user selection.
C15, a kind of computer readable storage medium store computer program, and the computer program is by processor
When execution, realizes and include the steps that in the information-pushing method based on user behavior according to any one of A1 to A7.
D16, a kind of computer equipment, the computer equipment include:
One or more processors；And
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of places
Reason device is realized to be included the steps that in the information-pushing method based on user behavior according to any one of A1 to A7.
Claims (10)
1. a kind of information-pushing method based on user behavior, wherein the described method includes:
When detecting the presence of the predetermined registration operation behavior of user, the corresponding operation information of the operation behavior is obtained, and will be described
In operation information deposit parsing panel；
When analyzing the instruction of user is being received, the operation information in the parsing panel is parsed, determines the operation
The intention of information；
According to the intention, recommendation information corresponding with the intention is pushed for user.
2. the method for claim 1, wherein the predetermined registration operation behavior include text information duplication operation, link/
The clicking operation of icon and the intercept operation of image information.
3. method according to claim 2, wherein it is described when detecting the presence of the predetermined registration operation behavior of user, obtain institute
State the corresponding operation information of operation behavior, comprising:
When detecting the duplication operation that the predetermined registration operation behavior is text information, the text information being replicated is obtained, as
The operation information；
When detecting the predetermined registration operation behavior is link/icon clicking operation, the corresponding page of the link/icon is obtained
Face information, as the operation information；
When detecting the predetermined registration operation behavior is the intercept operation of image information, the screenshot that the shot operation obtains is obtained
Image, as the operation information.
4. the method for claim 1, wherein described receiving when analyzing the instruction of user, to the parsing panel
In operation information parsed, determine that the intention of the operation information includes:
When the operation information is text information, participle operation is carried out to the operation information；
To the semantic parsing that the text information after the participle is segmented, it is semantic to obtain participle；
Statement semantics based on participle semanteme and text information, determine the intention.
5. the method for claim 1, wherein the method also includes:
Receive user's revision information based on operation information input in parsing panel；
The intention of the revised operation information is determined according to the revised operation information.
6. the method for claim 1, wherein being pushed away according to the intention for user's push is corresponding with the intention
After recommending information, the method also includes:
The corresponding operation information of the intention is saved into historical data；
Before receiving the analyzing the instruction of user, the method also includes:
User's operation information in the historical data is shown.
7. method as claimed in claim 4, wherein according to the intention, pushed away for user's push is corresponding with the intention
When recommending information, the method also includes:
Show the participle information of the operation information；
Described according to the intention, after pushing recommendation information corresponding with the intention for user, the method is also wrapped
It includes:
It detects whether to receive the participle operational order that user assigns, the participle operational order is used to execute the participle of selection
Predetermined registration operation；
If detecting the participle operational order, according to the participle for segmenting operational order and determining user's selection, and according to
The participle of user's selection carries out predetermined registration operation.
8. a kind of information push-delivery apparatus based on user behavior, wherein described device includes:
Acquiring unit, for obtaining the corresponding operation of the operation behavior when detecting the presence of the predetermined registration operation behavior of user
Information, and the operation information is stored in parsing panel；
Determination unit parses the operation information in the parsing panel for receiving when analyzing the instruction of user,
Determine the intention of the operation information；
Push unit, for pushing recommendation information corresponding with the intention for user according to the intention.
9. a kind of computer readable storage medium, store computer program, the computer program when being executed by processor,
It realizes and includes the steps that in the information-pushing method according to any one of claim 1 to 7 based on user behavior.
10. a kind of computer equipment, the computer equipment include:
One or more processors；And
Memory, for storing one or more programs,
When one or more of programs are executed by one or more of processors, so that one or more of processors
It realizes and includes the steps that in the information-pushing method according to any one of claim 1 to 7 based on user behavior.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201910467970.5A CN110209937A (en) | 2019-05-31 | 2019-05-31 | Information-pushing method and device based on user behavior |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910467970.5A CN110209937A (en) | 2019-05-31 | 2019-05-31 | Information-pushing method and device based on user behavior |
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| CN110852797A (en) * | 2019-10-29 | 2020-02-28 | 深圳市看见网络科技有限公司 | Method, mobile terminal and computer storage medium for helping broker to judge guests efficiently |
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