CN110148019B - Information flow operation template creation method and information flow operation template creation system - Google Patents
Information flow operation template creation method and information flow operation template creation system Download PDFInfo
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- CN110148019B CN110148019B CN201910384623.6A CN201910384623A CN110148019B CN 110148019 B CN110148019 B CN 110148019B CN 201910384623 A CN201910384623 A CN 201910384623A CN 110148019 B CN110148019 B CN 110148019B
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Abstract
The invention provides an information flow operation template creating method and an information flow operation template creating system, wherein the method comprises the following steps: receiving an information flow operation template establishing request; determining M data processing flows related to the operation template according to the creation request, wherein M is a positive integer; acquiring materials for the operation template; and processing the material by using the M data processing flows to generate the operation template. In the invention, because different information flow operation templates can all relate to the same data processing flow, the information flow operation templates are created from the dimensionality of the data processing flow, the efficiency of creating the information flow operation templates can be improved, and the time and resources required for creating the information flow operation templates are reduced.
Description
Technical Field
The present invention relates to the field of internet technologies, and in particular, to a method and a system for creating an information flow operation template.
Background
Stream of information (Feeds) advertisements (referred to as "streams of information") are advertisements interspersed in a stream of social media user's friend's dynamic, informational, or audiovisual media content. The information flow advertisement is inserted in the content flow, so that the experience is relatively good for users, and the label of the users can be utilized for accurate delivery for advertisers.
The information flow advertisement platform has various rich content resources, and needs to bear customized style requirements through various operation templates. At present, the creation of information flow operation templates is mainly realized by component dimension, that is, each component of each operation template is individually subjected to file configuration. Because the content in the information flow platform is of a large variety, each information flow operation template may involve various different types of components, and if the creation of different operation templates is realized by component dimensions, a large amount of time and resources are consumed, so that the operation template creation efficiency is low.
Disclosure of Invention
The embodiment of the invention provides an information flow operation template creating method and an information flow operation template creating system, which aim to solve the problem of low operation template creating efficiency caused by the fact that the creation of an operation template is realized by component dimension.
In order to solve the technical problem, the invention is realized as follows:
in a first aspect, an embodiment of the present invention provides a method for creating an information flow operation template, where the method includes:
receiving an information flow operation template establishing request;
determining M data processing flows related to the operation template according to the creation request, wherein M is a positive integer;
acquiring materials for the operation template;
and processing the material by using the M data processing flows to generate the operation template.
In a second aspect, an embodiment of the present invention provides an information flow operation template creating system, including:
the receiving module is used for receiving an information flow operation template establishing request;
a determining module, configured to determine, according to the creation request, M data processing flows related to the operation template, where M is a positive integer;
the acquisition module is used for acquiring materials for the operation template;
and the processing module is used for processing the material by using the M data processing flows so as to generate the operation template.
In a third aspect, an embodiment of the present invention provides another information flow operation template creation system, including a memory, a processor, and a computer program stored in the memory and executable on the processor; when the processor executes the computer program, the method for creating the information flow operation template in the first aspect of the embodiment of the present invention is implemented.
In a fourth aspect, an embodiment of the present invention provides a computer-readable storage medium, on which a computer program is stored, where the computer program, when executed by a processor, implements the steps in the information flow operation template creation method in the first aspect of the embodiment of the present invention.
In the embodiment of the invention, because different information flow operation templates can relate to the same data processing flow, the information flow operation templates are created from the dimensionality of the data processing flow, the efficiency of creating the information flow operation templates can be improved, and the time and resources required for creating the information flow operation templates are reduced.
Drawings
Fig. 1 is a flowchart illustrating a method for creating an information flow operation template according to an embodiment of the present invention;
fig. 2 is a flowchart illustrating another information flow operation template creation method according to an embodiment of the present invention;
fig. 3 is a schematic diagram of an operation template creation process provided by an embodiment of the present invention;
fig. 4 is a schematic structural diagram of an information flow operation template creation system according to an embodiment of the present invention;
fig. 5 is a schematic structural diagram of another information flow operation template creation system provided in the embodiment of the present invention;
fig. 6 is a schematic structural diagram of another information flow operation template creation system according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are some, not all, embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
As shown in fig. 1, an information flow operation template creating method includes the following steps:
step 101: an information flow operation template creation request is received.
In this step, the user may input a request for creating the information flow operation template in the information flow operation template creation system, so that the information flow operation template creation system receives the information flow operation template creation request.
The creation request may include information related to an operation template that the user needs to create, for example, to which channel the operation template that needs to be created belongs, that is, channel information (such as a channel identifier) of the operation template; the operation template to be created contains which components, i.e., the component information (such as component identification) of the operation template; and so on.
In the embodiment of the invention, the information flow operation template can also be called an information flow special type operation template, and the information flow special type operation template is different from other common information flow operation templates, is used for displaying high-quality contents in content verticals to a user in a customized mode, guides the user to click and check with a special visual effect, inclines the user flow to a scene required by operation, and is generally used in information flow first screen contents.
Step 102: and determining M data processing flows related to the operation template according to the creation request, wherein M is a positive integer.
In this step, the information flow operation template creation system may determine a data processing flow related to the operation template according to the creation request. The operation template may be related to one data processing flow or may be related to a plurality of data processing flows.
Wherein the data processing flow may include at least one of:
an article resource processing flow;
a general array processing flow;
a small program linking processing flow;
HTML (Hyper Text Markup language) 5 page link processing flow.
It should be noted that, reasonable configuration of the data processing flow may be implemented according to the individual resource processing granularity, and how to configure the various data processing flows may be implemented by using the existing method, which is not described in detail in the embodiments of the present invention.
In the embodiment of the present invention, how to determine the data processing flow related to the operation template according to the creation request in step 102 may include at least the following three implementation manners.
In one embodiment, the creation request includes channel information of the operation template;
the determining, according to the creation request, a data processing flow related to the operation template includes:
and determining a data processing flow related to the operation template according to the channel information.
Because the operation templates corresponding to each channel have common characteristics, the related data processing flows also have consistency. Therefore, the user can add channel information when inputting a creation request, and the information flow operation template creation system can read out the data processing flow required by the channel according to the channel information, wherein the data processing flow is the data processing flow related to the operation template.
Wherein, a channel refers to a vertical resource aggregated according to the relevance of article content. Taking a Baidu homepage of a mobile phone end as an example, channels included in the Baidu homepage include attention, recommendation, hot list, new era, automobiles, emotion and the like, and information such as identifications corresponding to the channels is channel information. Taking the car channel as an example, the information flow operation template in the car channel may include an operation template such as a carousel map, and therefore, the information flow operation template creation system may invoke a data processing procedure related to the carousel map.
In this embodiment, the data processing flow required by the operation template is determined by the channel information of the operation template, and it is no longer necessary to pay attention to what the specific component added to each channel is, so that it is no longer necessary to maintain the mapping relationship between the channel information and the component information through the configuration file, which can improve the efficiency of creating the information flow operation template and reduce the time and resources required for creating the information flow operation template.
As another embodiment, the creation request contains component information of the operation template;
the determining, according to the creation request, a data processing flow related to the operation template includes:
and determining a data processing flow related to the component information according to the component information.
The data processing flow involved by each component is consistent. Therefore, when a user inputs a creation request, the user can add component information, and the information flow operation template creation system can read a data processing flow required by the component according to the component information, wherein the data processing flow is a data processing flow related to the operation template.
Still taking the car channel of the Baidu homepage of the mobile phone terminal as an example, the information flow operation template in the car channel may include components such as a major vehicle model, a hot list of a cool vehicle, a second-hand vehicle, and the like, and therefore, the information flow operation template creation system may invoke a data processing process related to each component.
In the embodiment, the data processing flow required by the operation template is determined by the component information of the operation template, so that the efficiency of creating the information flow operation template can be improved, and the time and resources required by creating the information flow operation template can be reduced. In addition, when the operation display of customized content exists on a special channel, the same code frame can be integrated through the implementation mode, and the subsequent maintenance cost of the system is reduced.
As another embodiment, the creation request includes channel information and component information of the operation template;
the determining, according to the creation request, a data processing flow related to the operation template includes:
and determining a data processing flow related to the operation template according to the channel information and the component information.
In the embodiment, the data processing flow related to the operation template is determined according to the channel information and the component information, so that the information flow operation template of the same channel can be expanded by different components, individuation is embodied by the information flow operation template of the same channel through differentiation in component configuration, and the operation template is more flexibly, more diversified and richer in creation.
Step 103: and acquiring the materials for the operation template.
Each information flow advertisement contains materials such as pictures, texts, links, videos, motion pictures and the like, and in order to create the information flow operation template, a user needs to input the related materials into the information flow operation template creation system or select the corresponding materials from a material database of the information flow operation template creation system. And the user can configure the materials for the operation template from the material configuration platform.
In this step, the information flow operation template creation system may obtain materials for the operation template and process the materials using the determined data processing flow in step 104.
It should be noted that the execution sequence of step 103 and step 102 is not limited, and may be synchronous execution, or may be that step 102 is executed first and then step 103 is executed, or may be that step 103 is executed first and then step 102 is executed.
Step 104: and processing the material by using the M data processing flows to generate the operation template.
It should be noted that, in the process of creating the information flow operation template, in addition to processing the material by using the data processing flow, when the parameter configuration of the operation template also relates to a third-party data service, for example, real-time statistical data such as data of user concern relationship, article review volume, and the like, the third-party data service may be invoked. In addition, other general processes can be customized to process the materials.
The following illustrates the creation of the information flow operation template.
Firstly, reading materials of an operation template required by the channel from a material configuration platform according to channel information, and directly setting the materials according to an array hierarchy required by a front end so as to be used for a transparent transmission type operation template. Then, analyzing a field of the specified data processing flow according to the configuration information, and if the field is empty, regarding the field as a transparent transmission type operation template and directly returning the field; otherwise, the complete component data is sequentially transmitted into the code of each data processing flow, each method processes the same referenced component data, and only specific fields are processed in the method without being related to other transparent transmission fields. And after the third-party data service calling and the designated processing steps are completed, the packaged data format is returned to the front end, if the data format is abnormal, the component data is emptied, and then the component data is inserted into the return information stream in sequence.
In the embodiment of the invention, the operation template is created through the dimensionality of the data processing flow, so that the data processing logic is stronger. Therefore, when the same operation template is upgraded in the later period, files needing to be changed are fewer, redundant codes are fewer, and the cost of manpower and time needed when the effect is influenced by on-line regression is correspondingly less. When the repeated operation template is selected and used, the code is not required to be on-line, the research and development manpower and the research and development time are saved, the maintenance cost of the service end system is reduced, and the quick iteration of the product requirement is facilitated. Therefore, the embodiment of the invention can improve the efficiency of creating the information flow operation template and reduce the time and resources required for creating the information flow operation template.
Optionally, before the receiving the creation request, the method further includes:
creating a data processing flow set, wherein the data processing flow set comprises N data processing flows, the N data processing flows comprise M data processing flows, and N is an integer greater than or equal to M;
the determining, according to the creation request, M data processing flows related to the operation template includes:
and selecting M data processing flows related to the operation template from the data processing flow set according to the creation request.
For example, the processing of applet links, the processing of H5 page links, reading article resources from a database, issuing small traffic according to a filtering condition, adding a fixed field required by a front end, providing data services by a third party, and the like, where these data processing flows are all possible to use in different information flow operation templates. In view of this, the data processing flows related to the various operation templates can be extracted to form a data processing flow set including the various data processing flows. Therefore, when a new information flow operation template is created, related data processing flows can be selected from the data processing flow set to be arranged and combined, and various information flow operation templates required by the front end can be created.
In this embodiment, by creating the data processing flow set, the efficiency of creating the information flow operation template can be further improved, and the time and resources required for creating the information flow operation template can be reduced.
Correspondingly, when the parameter configuration of the operation template also relates to the third-party data service, the third-party data services related to various operation templates can be extracted to form a data service set containing various third-party data services. Therefore, when a new information flow operation template is created, related third-party data services can be selected from the data service set to be arranged and combined, and various information flow operation templates required by the front end can be created.
Fig. 2 shows a flow diagram sequentially related to selecting a relevant third-party data service from the data service set, selecting a relevant data processing flow from the data processing flow set, and selecting a custom general flow in the operation template creation process.
The following description relates to the creation of an operation template.
As shown in fig. 3, after component data is introduced, a loop is performed according to a format specification, for example, a loop is performed according to a specified array level, fields such as a call type and an original link are searched, and if the fields are article landing pages (i.e., fed landing pages), the loop is skipped to directly exit; if the link is the H5 page, firstly judging whether the original link meets the specification requirement, if so, converting the link into a format required by an end command, namely converting the link into the end command, otherwise, throwing out the exception and destroying the exception; if the link is the applet link, firstly judging whether the original link meets the standard requirement, if so, judging whether the current APP version meets the lowest APP version requirement called by the applet, if so, converting the link into a format required by an end command, otherwise, judging whether the degraded link meets the standard requirement, if so, converting the link into a destruction format required by the end command, otherwise, throwing out the exception and performing the operation. And after the data processing is finished, carrying out validity check on the component data in the main flow, namely screening valid component data, clearing the component data if the component data is cancelled or the data is abnormal, not returning the component data to a front-end page, and otherwise, normally returning the component data. The component data transmitted according to the agreed format specification can be processed aiming at the specific field, so that functions such as version judgment of the applet, generation of a downgrade H5 link and the like can be completed, special operation templates such as a "diamond bit" and a "carousel diagram" can all pass through the same data processing flow, and then if other operation templates need to support the functions of the applet and the like, the data processing flow to be passed through can be configured through the configuration platform, so that function realization is completed, and no additional code development is needed.
In the embodiment of the invention, because different information flow operation templates can relate to the same data processing flow, the information flow operation templates are created from the dimensionality of the data processing flow, the efficiency of creating the information flow operation templates can be improved, and the time and resources required for creating the information flow operation templates are reduced.
As shown in fig. 4, an embodiment of the present invention provides an information flow operation template creating system 300, including:
a receiving module 301, configured to receive an information flow operation template creation request;
a determining module 302, configured to determine, according to the creation request, M data processing flows related to the operation template, where M is a positive integer;
an obtaining module 303, configured to obtain a material for the operation template;
a processing module 304, configured to process the material using the M data processing flows to generate the operation template.
Optionally, as shown in fig. 5, the information flow operation template creating system 300 further includes:
a creating module 305, configured to create a data processing flow set, where the data processing flow set includes N data processing flows, the N data processing flows include the M data processing flows, and N is an integer greater than or equal to M;
the determining module 302 is specifically configured to:
and selecting M data processing flows related to the operation template from the data processing flow set according to the creation request.
Optionally, the creation request includes channel information of the operation template;
the determining module 302 is specifically configured to:
and determining a data processing flow related to the operation template according to the channel information.
Optionally, the creation request includes component information of the operation template;
the determining module 302 is specifically configured to:
and determining a data processing flow related to the component information according to the component information.
Optionally, the data processing flow includes at least one of:
an article resource processing flow;
a general array processing flow;
a small program linking processing flow;
hypertext markup language HTML5 page link process flow.
It should be noted that, in the embodiment of the present invention, the information flow operation template creating system 300 may be an information flow operation template creating system according to any implementation manner in the method embodiment, and any implementation manner in the method embodiment may be implemented by the information flow operation template creating system 300 in this embodiment, and the same beneficial effects are achieved, and in order to avoid repetition, details are not described here again.
As shown in fig. 6, another information flow operation template creating system 400 provided by the embodiment of the present invention includes a memory 401, a processor 402, and a computer program stored in the memory 401 and executable on the processor 402; when the processor 402 executes the computer program, the following steps are implemented:
receiving an information flow operation template establishing request;
determining M data processing flows related to the operation template according to the creation request, wherein M is a positive integer;
acquiring materials for the operation template;
and processing the material by using the M data processing flows to generate the operation template.
In FIG. 6, the bus architecture may include any number of interconnected buses and bridges, with one or more processors, represented by processor 402, and various circuits of memory, represented by memory 401, being linked together. The bus architecture may also link together various other circuits such as peripherals, voltage regulators, power management circuits, and the like, which are well known in the art, and therefore, will not be described any further herein. The bus interface provides an interface. The processor 402 is responsible for managing the bus architecture and general processing, and the memory 401 may store data used by the processor 402 when executing instructions.
Optionally, when the processor 402 executes the computer program, the following is further implemented:
creating a data processing flow set, wherein the data processing flow set comprises N data processing flows, the N data processing flows comprise M data processing flows, and N is an integer greater than or equal to M;
and selecting M data processing flows related to the operation template from the data processing flow set according to the creation request.
Optionally, the creation request includes channel information of the operation template;
the processor 402, when executing the computer program, further implements:
and determining a data processing flow related to the operation template according to the channel information.
Optionally, the creation request includes component information of the operation template;
the processor 402, when executing the computer program, further implements:
and determining a data processing flow related to the component information according to the component information.
Optionally, the data processing flow includes at least one of:
an article resource processing flow;
a general array processing flow;
a small program linking processing flow;
hypertext markup language HTML5 page link process flow.
It should be noted that, in the embodiment of the present invention, the information flow operation template creating system 400 may be an information flow operation template creating system according to any implementation manner in the method embodiment, and any implementation manner in the method embodiment may be implemented by the information flow operation template creating system 400 in this embodiment, and the same beneficial effects are achieved, and details are not described here.
The embodiment of the present invention further provides a computer-readable storage medium, where a computer program is stored on the computer-readable storage medium, and when the computer program is executed by a processor, the computer program implements the processes of the transmission method embodiment, and can achieve the same technical effects, and in order to avoid repetition, details are not repeated here. The computer-readable storage medium may be a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk or an optical disk.
In the several embodiments provided in the present application, it should be understood that the disclosed method and apparatus may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.
In addition, functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be physically included alone, or two or more units may be integrated into one unit. The integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
The integrated unit implemented in the form of a software functional unit may be stored in a computer readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) to execute some steps of the transceiving method according to various embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read-Only Memory (ROM), a Random Access Memory (RAM), a magnetic disk, or an optical disk.
The above description is only for the specific embodiments of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily conceive of the changes or substitutions within the technical scope of the present invention, and all the changes or substitutions should be covered within the scope of the present invention. Therefore, the protection scope of the present invention shall be subject to the protection scope of the claims.
Claims (8)
1. An information flow operation template creation method, comprising:
receiving an information flow operation template establishing request;
determining M data processing flows related to the operation template according to the creation request, wherein M is a positive integer;
acquiring materials for the operation template;
processing the material by using the M data processing flows to generate the operation template;
wherein the creation request includes channel information of the operation template;
the determining, according to the creation request, a data processing flow related to the operation template includes:
determining a data processing flow related to the operation template according to the channel information;
the data processing flow comprises at least one of the following:
an article resource processing flow;
a general array processing flow;
a small program linking processing flow;
hypertext markup language HTML5 page link process flow.
2. The method of claim 1, wherein prior to said receiving a create request, the method further comprises:
creating a data processing flow set, wherein the data processing flow set comprises N data processing flows, the N data processing flows comprise M data processing flows, and N is an integer greater than or equal to M;
the determining, according to the creation request, M data processing flows related to the operation template includes:
and selecting M data processing flows related to the operation template from the data processing flow set according to the creation request.
3. The method according to claim 1 or 2, wherein the creation request contains component information of the operation template;
the determining, according to the creation request, a data processing flow related to the operation template includes:
and determining a data processing flow related to the component information according to the component information.
4. An information flow operation template creation system, comprising:
the receiving module is used for receiving an information flow operation template establishing request;
a determining module, configured to determine, according to the creation request, M data processing flows related to the operation template, where M is a positive integer;
the acquisition module is used for acquiring materials for the operation template;
the processing module is used for processing the material by using the M data processing flows to generate the operation template;
wherein the creation request includes channel information of the operation template;
the determining module is specifically configured to:
determining a data processing flow related to the operation template according to the channel information;
the data processing flow comprises at least one of the following:
an article resource processing flow;
a general array processing flow;
a small program linking processing flow;
hypertext markup language HTML5 page link process flow.
5. The system of claim 4, further comprising:
a creating module, configured to create a data processing flow set, where the data processing flow set includes N data processing flows, the N data processing flows include the M data processing flows, and N is an integer greater than or equal to M;
the determining module is specifically configured to:
and selecting M data processing flows related to the operation template from the data processing flow set according to the creation request.
6. The system according to claim 4 or 5, wherein the creation request contains component information of the operation template;
the determining module is specifically configured to:
and determining a data processing flow related to the component information according to the component information.
7. An information flow operation template creation system comprising a memory, a processor, and a computer program stored on the memory and executable on the processor; characterized in that the processor, when executing the computer program, implements the information flow operation template creation method according to any of claims 1 to 3.
8. A computer-readable storage medium, on which a computer program is stored, which program, when being executed by a processor, carries out the steps in the information flow operation template creation method according to any one of claims 1 to 3.
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