CN109978577A - Advertisement Server, wireless communication device and advertisement sending method - Google Patents
Advertisement Server, wireless communication device and advertisement sending method Download PDFInfo
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- CN109978577A CN109978577A CN201711449951.7A CN201711449951A CN109978577A CN 109978577 A CN109978577 A CN 109978577A CN 201711449951 A CN201711449951 A CN 201711449951A CN 109978577 A CN109978577 A CN 109978577A
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- 238000000034 method Methods 0.000 title claims abstract description 27
- 230000003993 interaction Effects 0.000 claims description 21
- 230000006399 behavior Effects 0.000 description 4
- 230000002452 interceptive effect Effects 0.000 description 3
- 230000003542 behavioural effect Effects 0.000 description 1
- 238000010586 diagram Methods 0.000 description 1
Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0269—Targeted advertisements based on user profile or attribute
- G06Q30/0271—Personalized advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- Development Economics (AREA)
- Finance (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- Entrepreneurship & Innovation (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Signal Processing (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
A kind of Advertisement Server, wireless communication connection is established with the first wireless communication device and the second wireless communication device, receive the attribute of the application program of the first wireless communication device execution, corresponding advertisement is obtained according to the attribute, and the advertisement is pushed to second wireless communication device, the advertisement is shown by second wireless communication device.Additionally provide corresponding advertisement sending method, the first wireless communication device and its advertisement sending method.
Description
Technical field
The present invention relates to a kind of advertisement sending methods, more particularly to one kind is for user behavior habit and routing setting
Advertisement Server, wireless communication device and advertisement sending method.
Background technique
When wireless communication device such as smart phone or tablet computer are connected to internet, and when using application program, meeting
It is pushed advertisement, and is displayed advertisement on current application program interface.However, user can be interrupted when showing unnecessary advertisement
Use to application program brings bad usage experience to user.
Summary of the invention
In view of this, showing the wide of application programs and advertisement using two wireless communication devices respectively it is necessary to provide a kind of
Accuse server and advertisement sending method.
A kind of Advertisement Server establishes wireless communication connection with the first wireless communication device and the second wireless communication device,
The Advertisement Server receives the attribute for the application program that the first wireless communication device executes, and is obtained according to the attribute corresponding
Advertisement, and the advertisement is pushed to second wireless communication device, the advertisement is shown by second wireless communication device.
A kind of advertisement sending method comprising:
Wireless communication connection is established with the first wireless communication device and the second wireless communication device；
The attribute for receiving the application program that first wireless communication device executes obtains corresponding wide according to the attribute
It accuses；And
The advertisement is pushed to second wireless communication device, is shown by second wireless communication device described wide
It accuses.
A kind of first wireless communication device establishes wireless communication connection with Advertisement Server and the second wireless communication device,
First wireless communication device is shown and executing application, and provides the category of the application program to the Advertisement Server
Property, to obtain the advertisement that the Advertisement Server is obtained according to the attribute, and institute is pushed to second wireless communication device
Advertisement is stated, the advertisement is shown by second wireless communication device.
A kind of advertisement sending method that first wireless communication device executes comprising:
Wireless communication connection is established with Advertisement Server and the second wireless communication device；
Display and executing application；And
The attribute of the application program is provided to the Advertisement Server, to obtain the Advertisement Server according to the category
Property the advertisement that obtains, and push the advertisement to second wireless communication device, shown by second wireless communication device
The advertisement.
Advertisement push system of the invention is provided relevant with stroke calendar or behavioural habits common by Advertisement Server
Application manifest to the first wireless communication device is shown, and in the case where application program is clicked, passes through the advertisement clothes
Advertisement relevant to application attribute is sent to the second wireless communication device by business device, and is shown by the second wireless communication device
The advertisement, therefore user can purely use current application program in the first wireless communication device, and in the second wireless communication dress
The advertisement for checking that degree of correlation is high is set, user experience is significantly improved.
Detailed description of the invention
Fig. 1 is the functional block diagram of the advertisement push system of present pre-ferred embodiments.
Fig. 2 is the flow chart of the advertisement sending method of present pre-ferred embodiments.
Main element symbol description
Advertisement push system 1
First wireless communication device 100
First processor 110
First display screen 20
First memory 30
First radio communication mold group 40
Input mould group 50
Second wireless communication device 200
Second processor 210
Second display screen 220
Second memory 230
Second radio communication mold group 240
Advertisement Server 300
Third processor 310
Database 320
Third radio communication mold group 330
The present invention that the following detailed description will be further explained with reference to the above drawings.
Specific embodiment
Referring to Fig. 1, present pre-ferred embodiments provide an advertisement push system 1 include the first wireless communication device 100,
Second wireless communication device 200 and Advertisement Server 300.First wireless communication device 100, the second wireless communication device
Wireless communication connection can be established between 200 and Advertisement Server 300.First wireless communication device 100 can for mobile phone,
Tablet computer or PDA etc..Second wireless communication device 200 can be wearable electronic device, may be, for example, smartwatch.?
In other embodiments, first wireless communication device 100 and the second wireless communication device 200 can be to be installed with display screen respectively
Two electronic devices.
First wireless communication device 100 includes first processor 110, the first display screen 20, first memory 30, the
One radio communication mold group 40 and input mould group 50.First display screen 20 shows user interface, application program and advertisement.Institute
It is clear to state stroke calendar and application program from the Advertisement Server 300 of the first memory 30 for storing user setting
It is single.In the present embodiment, the stroke calendar is that user setting has the calendar of specific event, the trip calendar include at least event,
Time and place.The first radio communication mold group 40 is used for and second wireless communication device 200 and Advertisement Server 300
Wireless communication connection is established, and transmits data and information.The input mould group 50 is used to receive the input operation of user.
Second wireless communication device 200 includes second processor 210, second display screen 220, second memory 230
And the second radio communication mold group 240.The second display screen 220 shows user interface, application program and advertisement.Described second
Memory 230 stores the advertisement.In the present embodiment, the second processor 210 is collected when the second display screen 220 is shown
Interaction record when advertisement, between user and advertisement.The interaction record may include click, answer of the user for the advertisement
The interactive events such as questionnaire and ballot.The second radio communication mold group 240 is for first wireless communication device 100 and extensively
It accuses server 300 and establishes wireless communication connection, and transmit data and information.
The Advertisement Server 300 includes third processor 310, database 320 and third radio communication mold group 330.Institute
It states database 320 and stores the application manifest and interaction record.The third radio communication mold group 330 be used for
First wireless communication device 100 and the second wireless communication device 200 establish wireless communication connection, and transmit data and letter
Breath.
The third processor 310 analyzes event, time and the ground of stroke calendar described in the first wireless communication device 100
Point with being associated between application program used by a user, if hereafter have in the stroke calendar identical event, the time and/
Or place, the third processor 310 generate according to the association and provide the application manifest of the corresponding stroke calendar
It is shown to first wireless communication device 100.
In addition, usage record of the user for application program is also sent to the advertisement clothes by the first processor 110
Business device 300.The usage record includes time and the place that user uses application program every time.The first processor 110 is also
The current time of first wireless communication device 100 and/or place can be sent to the Advertisement Server 300.Described
Three processors 310 also analyze the association between application program, time and the place of the usage record, thereafter according to this association and
The current time of first wireless communication device 100 and/or place generate and provide the application journey of the corresponding usage record
Sequence inventory to first wireless communication device 100 is shown.The Advertisement Server 300 also passes through the third radio communication mold
Group 240 obtains the interaction record from second wireless communication device 200, and interaction record is stored in the data
In library 320.
Referring to Fig. 2, the advertisement sending method of the advertisement push system 1 of present pre-ferred embodiments includes the following steps:
Step S01, first wireless communication device 100 collect user behavior by first processor 110.The present embodiment
In, the user behavior includes the usage record and stroke calendar etc..First wireless communication device 100 passes through described the
The user behavior of collection is sent to the Advertisement Server 300 by one radio communication mold group 40 and third radio communication mold group 330.
Step S02, the Advertisement Server 300 analyze application program relevant with the stroke calendar and usage record
Inventory.The Advertisement Server 300 analyzes stroke calendar described in the first wireless communication device 100 by third processor 310
Event, time and place and application program used by a user between be associated with, to generate the application journey of correspondence course calendar
Sequence inventory.The Advertisement Server 300 also by third processor 310 analyze the application program of the usage record, the time and
Association between place, to generate the application manifest of corresponding usage record.The Advertisement Server 300 passes through the third
The application manifest of the application manifest of correspondence course calendar and corresponding usage record is sent to by radio communication mold group 330
First wireless communication device 100.
Step S03, judges whether user is provided with stroke calendar in preset period of time.In the present embodiment, the preset period of time
It can be same day whole day, that morning, that afternoon or the week comprising the same day.First wireless communication device 100
Check stroke calendar whether is provided in first memory 30 by first processor 110.If judging user when described default
Section is provided with stroke calendar, thens follow the steps 04；If judging, user is not provided with stroke calendar in the preset period of time, executes
Step 05.
Step S04, first display screen 20 show the application program in the application manifest of correspondence course calendar.
Step S05, first display screen 20 show the application program in the application manifest of corresponding usage record.
In the present embodiment, first display screen 20 shows answering in the application manifest in the desktop of user interface
With program, so as to user's fast selecting and the stroke calendar or the relevant common application program of usage record.
Step S06, first display screen 20 detect the application program that user clicks.The user passes through in the first display
Operation is on screen 20 to click the application program that the first display screen 20 is shown.It is appreciated that first display screen 20 is detected and is answered
After being clicked with program, the first processor 110 executes the application program.
Step S07, the Advertisement Server 300 obtain corresponding advertisement according to the attribute of the application program clicked.It is described
The first processor 110 of first wireless communication device 100 obtains the attribute of the application program by the application program clicked,
Type and/or state including the application program, and the attribute is sent to the Advertisement Server 300.The present embodiment
In, the type of the application program can be video, audio, social groups or navigation etc..The Advertisement Server 300 passes through the
Three processors 310 obtain corresponding advertisement according to the attribute of the application program.In the present embodiment, the advertisement can be stored in described
In database 320.Such as if user clicks shopping application program, it is preferential that corresponding advertisement can be commercial promotions, this advertisement
It is the type of corresponding application program.Such as if user clicks sports application and starts to run, corresponding advertisement can be
Jogging shoes advertisement, this is the state of the road-work of corresponding application program.If such as user clicks navigation application program and passes through
Near cinema, then corresponding advertisement can be the cinema sign shown recently, this is corresponding application program positioned at cinema
Neighbouring state.
Step S08, the Advertisement Server 300 judge whether first wireless communication device 100 is connected with the second nothing
Line communication device 200.First wireless communication device 100 by the first radio communication mold group 40 know its whether with the second nothing
Line communication device 200 establishes wireless communication connection, and this connection status is fed back to the Advertisement Server 300.When judging
When stating the first wireless communication device 100 and being connected with the second wireless communication device 200, step S09 is executed.When judging first nothing
When line communication device 100 is not connected the second wireless communication device 200, step S13 is executed.
Step S09, the Advertisement Server 300 is by advertisement pushing to second wireless communication device 200.The present embodiment
In, when second wireless communication device 200 is connected to network, the Advertisement Server 300 can directly pass through the third
Radio communication mold group 330 and the second radio communication mold group 240 transmit the advertisement to second wireless communication device 200.Work as institute
When stating the second wireless communication device 200 and being not connected to network, then advertisement first can be sent to the first nothing by the Advertisement Server 300
Line communication device 100, then the second wireless communication device 200 is sent to by the first wireless communication device 100.
Step S10, when first wireless communication device 100 is carrying out the application program that user clicks, described
Two wireless communication devices 200 show the advertisement by second display screen 220.In the present embodiment, the second display screen 220 exists
Notification bar pops up the brief announcement of the advertisement, the whole that user can check the advertisement by clicking the advertisement brief announcement
Content.
Step S11, the second processor 210 collect the interaction record of user.In the present embodiment, second processor
The click for the advertisement that 210 collection users show second display screen 220, the interactive events such as answer a questionnaire and vote, to obtain
Interaction record is stated, and interaction record is conveyed directly to the Advertisement Server 300, or wirelessly communicate by described first
Device 100 is sent to the Advertisement Server 300.
Step S12, the Advertisement Server 300 analyze the interaction record and store interaction record to the number
According to library 320.In the present embodiment, the Advertisement Server 300 can analyze user from interaction record and compare which advertisement
It is interested.When next time executes step S07, the Advertisement Server 300 can be according to the attribute of the application program clicked and described
The analysis of interaction record obtains corresponding advertisement, and the advertisement obtained is enable to closely conform to user preferences.
Step S13, the Advertisement Server 300 transmit advertisement to first wireless communication device 100.
Step S14, when first wireless communication device 100 is carrying out the application program that user clicks, described
One wireless communication device 100 shows the advertisement by the first display screen 20.In the present embodiment, first display screen 20 is logical
Know that column pops up the brief announcement of the advertisement, user can check the full content of the advertisement by clicking the brief announcement.
Step S15, the first processor 110 collect the interaction record of user.In the present embodiment, first processor
The click for the advertisement that 110 collection users shows the first display screen 20, the interactive events such as answer a questionnaire and vote, described in obtaining
Interaction record, and interaction record is conveyed directly to the Advertisement Server 300.It is appreciated that can after the completion of step S15
Execute step S12.
Advertisement push system 1 of the invention is provided by Advertisement Server 300 and the stroke calendar or usage record of user
Relevant common application manifest to the first wireless communication device 100 is shown, and in the case where application program is clicked, is led to
It crosses the Advertisement Server 300 and advertisement relevant to application attribute is sent to the second wireless communication device 200, and by
Two wireless communication devices 200 show the advertisement, therefore user can purely use current application in the first wireless communication device 100
Program, and the high advertisement of degree of correlation is checked in the second wireless communication device 200, significantly improve user experience.
In conclusion although the preferred embodiment of the present invention has been disclosed for the purpose of illustration, however, the present invention not only office
It is limited to embodiment as described above, in the scope without departing from basic fundamental thought of the present invention, the technical staff of relevant industries can
Various deformation and application are carried out to it.
Claims (16)
1. a kind of Advertisement Server establishes wireless communication connection with the first wireless communication device and the second wireless communication device,
Be characterized in that: the Advertisement Server receives the attribute for the application program that first wireless communication device executes, according to described
Attribute obtains corresponding advertisement, and pushes the advertisement to second wireless communication device, is filled by second wireless communication
Set the display advertisement.
2. Advertisement Server as described in claim 1, it is characterised in that: the Advertisement Server passes through the first wireless communication dress
Set obtain user for application program usage record, and according to application program, time and the place in the usage record it
Between corresponding with the current time of the first wireless communication device and/or place offer usage record of association application journey
Sequence inventory is answered to first wireless communication device so that first wireless communication device shows that the usage record is relevant
With the application program in program listing.
3. Advertisement Server as described in claim 1, it is characterised in that: the first wireless communication of Advertisement Server analysis dress
Being associated between event, time and the place of stroke calendar and application program used by a user is set, and according to the association
The application manifest of the correspondence stroke calendar is sent to the first wireless communication device, so that the first wireless communication dress
Set the application program shown in the relevant application manifest of the stroke calendar.
4. Advertisement Server as described in claim 1, it is characterised in that: the Advertisement Server is wirelessly communicated from described second
Device obtains the interaction record between user and the advertisement, analyzes the interaction record, then obtains the application in next time
When the attribute of program, corresponding advertisement is obtained according to the analysis of the attribute of the application program and the interaction record, and to institute
It states the second wireless communication device and pushes the advertisement.
5. Advertisement Server as described in claim 1, it is characterised in that: the attribute of the application program includes described using journey
The type and/or state of sequence.
6. a kind of advertisement sending method, it is characterised in that: the advertisement sending method includes:
Wireless communication connection is established with the first wireless communication device and the second wireless communication device；
The attribute for receiving the application program that first wireless communication device executes obtains corresponding advertisement according to the attribute；
And
The advertisement is pushed to second wireless communication device, the advertisement is shown by second wireless communication device.
7. advertisement sending method as claimed in claim 6, it is characterised in that: the advertisement sending method further include:
User is obtained for the usage record of application program by the first wireless communication device；And
According between application program, time and the place in the usage record association and first wireless communication device
Current time and/or place provide the application manifest of the corresponding usage record to first wireless communication device, with
First wireless communication device is set to show the application program in the relevant application manifest of the usage record.
8. advertisement sending method as claimed in claim 6, it is characterised in that: the advertisement sending method further include:
It analyzes in the first wireless communication device between the event of stroke calendar, time and place and application program used by a user
Association；And
The application manifest of the correspondence stroke calendar is sent to the first wireless communication device according to the association, so that institute
It states the first wireless communication device and shows application program in the relevant application manifest of the stroke calendar.
9. advertisement sending method as claimed in claim 6, it is characterised in that: the advertisement sending method further include:
The interaction record between user and the advertisement is obtained from second wireless communication device；And
The interaction record is analyzed, then when obtaining the attribute of the application program next time, according to the category of the application program
Property and the analysis of the interaction record obtain corresponding advertisement, and push the advertisement to second wireless communication device.
10. advertisement sending method as claimed in claim 6, it is characterised in that: the attribute of the application program includes described answers
With the type and/or state of program.
11. a kind of first wireless communication device establishes wireless communication connection with Advertisement Server and the second wireless communication device,
Be characterized in that: first wireless communication device is shown and executing application, and answers to described in Advertisement Server offer
With the attribute of program, to obtain the advertisement that the Advertisement Server is obtained according to the attribute, and wirelessly communicated to described second
Device pushes the advertisement, shows the advertisement by second wireless communication device.
12. the first wireless communication device as claimed in claim 11, it is characterised in that: first wireless communication device will be used
Family is sent to the Advertisement Server for the usage record of application program, obtains the corresponding use from the Advertisement Server
The application manifest of record, and show the application program in the application manifest, wherein the application manifest is
According between application program, time and the place in the usage record association and first wireless communication device it is current
Produced by time and/or place.
13. the first wireless communication device as claimed in claim 11, it is characterised in that: first wireless communication device will be used
The stroke calendar of family setting is sent to the Advertisement Server, obtains answering for the corresponding stroke calendar from the Advertisement Server
With program listing, and the application program in the application manifest is shown, wherein the application manifest is according to
Produced by being associated between event, time and the place of stroke calendar and application program used by a user.
14. a kind of advertisement sending method is executed, it is characterised in that: the advertisement sending method packet by the first wireless communication device
It includes:
Wireless communication connection is established with Advertisement Server and the second wireless communication device；
Display and executing application；And
The attribute of the application program is provided to the Advertisement Server, is obtained with obtaining the Advertisement Server according to the attribute
The advertisement taken, and push the advertisement to second wireless communication device, shown as second wireless communication device described in
Advertisement.
15. advertisement sending method as claimed in claim 14, it is characterised in that: the advertisement sending method further include:
Usage record of the user for application program is sent to the Advertisement Server；
The application manifest of the corresponding usage record is obtained from the Advertisement Server；And
The application program in the application manifest is shown, wherein the application manifest is according in the usage record
Application program, the current time of the association between time and place and first wireless communication device and/or place produced
It is raw.
16. advertisement sending method as claimed in claim 14, it is characterised in that: the advertisement sending method further include:
The stroke calendar of user setting is sent to the Advertisement Server；
The application manifest of the corresponding stroke calendar is obtained from the Advertisement Server；And
The application program in the application manifest is shown, wherein the application manifest is according to the stroke calendar
Produced by being associated between event, time and place and application program used by a user.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711449951.7A CN109978577A (en) | 2017-12-27 | 2017-12-27 | Advertisement Server, wireless communication device and advertisement sending method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201711449951.7A CN109978577A (en) | 2017-12-27 | 2017-12-27 | Advertisement Server, wireless communication device and advertisement sending method |
Publications (1)
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| CN109978577A true CN109978577A (en) | 2019-07-05 |
Family
ID=67071816
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201711449951.7A Pending CN109978577A (en) | 2017-12-27 | 2017-12-27 | Advertisement Server, wireless communication device and advertisement sending method |
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