CN109886735A - A kind of method and device of advertisement pushing - Google Patents
A kind of method and device of advertisement pushing Download PDFInfo
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- CN109886735A CN109886735A CN201910075592.6A CN201910075592A CN109886735A CN 109886735 A CN109886735 A CN 109886735A CN 201910075592 A CN201910075592 A CN 201910075592A CN 109886735 A CN109886735 A CN 109886735A
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Abstract
The invention discloses a kind of method and devices of advertisement pushing, this method includes the location information for obtaining advertisement pushing and the face information of advertisement machine acquisition, the user identity identification ID of face information is identified according to face information, advertisement corresponding with User ID is determined according to User ID, the corresponding advertisement of User ID is determined according to the historical data of user's viewing advertisement, according to the location information of advertisement pushing, the corresponding advertisement pushing of User ID is shown to advertisement machine.The advertisement machine that will be pushed is determined by then passing through the location information of advertisement pushing, so that the push of advertisement can follow the movement of user to push, improves the experience of user, and improve the accuracy of advertisement pushing.
Description
Technical field
The present embodiments relate to technical field of advertisement more particularly to a kind of method and devices of advertisement pushing.
Background technique
The scene that scheduling business needs support is more complicated, and the demand of business side is constantly updating iteration.In face of this
The kind frequent demand of iteration speed, general to need then to recompilate and issue to realize by change code, this iteration mistake
Journey cost price is relatively high and inflexible.
Summary of the invention
The embodiment of the present invention provides a kind of method and device of advertisement pushing, to improve the accuracy of advertisement pushing.
A kind of method of advertisement pushing provided in an embodiment of the present invention, comprising:
Obtain the location information of advertisement pushing and the face information of advertisement machine acquisition；
The user identity identification number (IDentity, ID) of the face information is identified according to the face information；
Corresponding with User ID advertisement is determined according to the User ID, and the corresponding advertisement of the User ID is according to institute
State the historical data determination of user's viewing advertisement；
According to the location information of the advertisement pushing, the corresponding advertisement pushing of the User ID is carried out to the advertisement machine
Display.
In above-mentioned technical proposal, the advertisement machine that will be pushed is determined by then passing through the location information of advertisement pushing, from
And can make the push of advertisement that the movement of user can be followed to push, the experience of user is improved, and improve advertisement pushing
Accuracy.
Optionally, the location information of the advertisement pushing is the location information of the advertisement machine；
The location information according to the advertisement pushing gives the corresponding advertisement pushing of the User ID to the advertisement machine
It is shown, comprising:
The advertisement machine is determined according to the location information of the advertisement machine, by the corresponding advertisement pushing of the User ID to institute
Advertisement machine is stated to be shown.
Optionally, the location information that the location information of the advertisement pushing reports for the handheld terminal of the user；It is described
The handheld terminal of user is the terminal of registration beyond the clouds；
The location information according to the advertisement pushing gives the corresponding advertisement pushing of the User ID to the advertisement machine
It is shown, comprising:
The location information that is reported according to the handheld terminal of the user determines that handheld terminal apart from the user is nearest
Advertisement machine carries out the corresponding advertisement pushing of the User ID to the nearest advertisement machine of the handheld terminal apart from the user
Display.
Optionally, the location information of the advertisement pushing is the location information for the vehicle that the user takes；
The location information according to the advertisement pushing gives the corresponding advertisement pushing of the User ID to the advertisement machine
It is shown, comprising:
The location information for the vehicle taken according to the user determines the location information for the vehicle taken apart from the user
Nearest advertisement machine, by the corresponding advertisement pushing of the User ID to the location information of the vehicle taken apart from the user
Nearest advertisement machine is shown.
Optionally, the method also includes:
If the face information of advertisement machine acquisition be it is multiple, identify multiple users according to multiple face informations
ID；
According to the labeling of the multiple User ID, advertisement corresponding to the most labeling of User ID quantity is pushed away
Give the advertisement machine.
Correspondingly, the embodiment of the invention also provides a kind of devices of advertisement pushing, comprising:
Acquiring unit, for obtaining the location information of advertisement pushing and the face information of advertisement machine acquisition；
Processing unit, for identifying the User ID of the face information according to the face information；According to the User ID
Determine corresponding with User ID advertisement, the corresponding advertisement of the User ID is the history number according to user viewing advertisement
According to determining；According to the location information of the advertisement pushing, by the corresponding advertisement pushing of the User ID to the advertisement machine into
Row display.
Optionally, the location information of the advertisement pushing is the location information of the advertisement machine；
The processing unit is specifically used for:
The advertisement machine is determined according to the location information of the advertisement machine, by the corresponding advertisement pushing of the User ID to institute
Advertisement machine is stated to be shown.
Optionally, the location information that the location information of the advertisement pushing reports for the handheld terminal of the user；It is described
The handheld terminal of user is the terminal of registration beyond the clouds；
The processing unit is specifically used for:
The location information that is reported according to the handheld terminal of the user determines that handheld terminal apart from the user is nearest
Advertisement machine carries out the corresponding advertisement pushing of the User ID to the nearest advertisement machine of the handheld terminal apart from the user
Display.
Optionally, the location information of the advertisement pushing is the location information for the vehicle that the user takes；
The processing unit is specifically used for:
The location information for the vehicle taken according to the user determines the location information for the vehicle taken apart from the user
Nearest advertisement machine, by the corresponding advertisement pushing of the User ID to the location information of the vehicle taken apart from the user
Nearest advertisement machine is shown.
Optionally, the processing unit is also used to:
If the face information of advertisement machine acquisition be it is multiple, identify multiple users according to multiple face informations
ID；
According to the labeling of the multiple User ID, advertisement corresponding to the most labeling of User ID quantity is pushed away
Give the advertisement machine.
Correspondingly, the embodiment of the invention also provides a kind of calculating equipment, comprising:
Memory, for storing program instruction；
Processor executes above-mentioned advertisement according to the program of acquisition for calling the program instruction stored in the memory
The method of push.
Correspondingly, the embodiment of the invention also provides a kind of computer-readable non-volatile memory medium, including computer
Readable instruction, when computer is read and executes the computer-readable instruction, so that computer executes above-mentioned advertisement pushing
Method.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly introduced, it should be apparent that, drawings in the following description are only some embodiments of the invention, for this
For the those of ordinary skill in field, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing.
Fig. 1 is a kind of schematic diagram of system architecture provided in an embodiment of the present invention；
Fig. 2 is a kind of flow diagram of the method for advertisement pushing provided in an embodiment of the present invention；
Fig. 3 is a kind of structural schematic diagram of the device of advertisement pushing provided in an embodiment of the present invention.
Specific embodiment
To make the objectives, technical solutions, and advantages of the present invention clearer, below in conjunction with attached drawing to the present invention make into
It is described in detail to one step, it is clear that described embodiments are only a part of the embodiments of the present invention, rather than whole implementation
Example.Based on the embodiments of the present invention, obtained by those of ordinary skill in the art without making creative efforts
All other embodiment, shall fall within the protection scope of the present invention.
Fig. 1 illustratively shows a kind of system architecture that the embodiment of the present invention is applicable in, which can be clothes
Business device 100, including processor 110, communication interface 120 and memory 130.The server 100 can be cloud server or general
Logical server, the embodiment of the present invention are without limitation.
Wherein, communication interface 120 is received and dispatched the information of terminal device transmission, is realized for being communicated with terminal device
Communication.
Processor 110 is the control centre of server 100, connects entire server 100 with route using various interfaces
Various pieces by running or execute the software program/or module that are stored in memory 130, and are called and are stored in storage
Data in device 130, the various functions and processing data of execute server 100.Optionally, processor 110 may include one
Or multiple processing units.
Memory 130 can be used for storing software program and module, and processor 110 is stored in memory 130 by operation
Software program and module, thereby executing various function application and data processing.Memory 130 can mainly include storage journey
Sequence area and storage data area, wherein storing program area can application program needed for storage program area, at least one function etc.；
Storage data area can store the data etc. created according to business processing.In addition, memory 130 may include high random access
Memory, can also include nonvolatile memory, a for example, at least disk memory, flush memory device or other are volatile
Property solid-state memory.
It should be noted that above-mentioned structure shown in FIG. 1 is only a kind of example, it is not limited in the embodiment of the present invention.
Based on foregoing description, Fig. 2 illustratively shows a kind of method of advertisement pushing provided in an embodiment of the present invention
Process, the process can be executed by the device of advertisement pushing, which can be located in server 100 as shown in Figure 1, can also be with
It is the server 100.
As shown in Fig. 2, the process specifically includes:
Step 201, the location information of advertisement pushing and the face information of advertisement machine acquisition are obtained.
The location information of advertisement pushing may include the location information of advertisement machine, that is, the advertisement machine of acquisition face information
Location information, may include the location information that the handheld terminal of user reports, the handheld terminal of the user, which can be, to be registered in
The terminal device of cloud server, user can report corresponding position by logging in the App on handheld terminal to cloud server
Confidence breath.The location information of the advertisement pushing can also be the location information for the vehicle that user takes, that is, GPS information.Than
Such as, the location information for the bus that user takes, user take the location information of taxi.
Step 202, the User ID of the face information is identified according to the face information.
By identifying face information, it can identify that the corresponding User ID of the face information, the User ID are the user's
Permanent identification.Already existing technology in existing can be used in face information identification technology, is not repeating here.
Step 203, advertisement corresponding with the User ID is determined according to the User ID.
After obtaining User ID, so that it may determine the corresponding advertisement of the User ID.Wherein, the corresponding advertisement of the user is
It is determined, is needed according to the historical data that user watches advertisement, the existing middle historical data that advertisement is watched according to user
To determine that the technical solution of the corresponding advertisement of User ID can not repeat this using in embodiments of the present invention.
Step 204, according to the location information of the advertisement pushing, by the corresponding advertisement pushing of the User ID to described wide
Announcement machine is shown.
When obtaining the corresponding advertisement of User ID, so that it may according to the location information of advertisement pushing come advertisement.Specifically
, when the location information of advertisement pushing is the location information of advertisement machine, advertisement machine can be determined according to the location information of advertisement machine,
The corresponding advertisement pushing of User ID is shown to the advertisement machine.
It, can be according to user's when the location information of advertisement pushing is the location information that the handheld terminal of the user reports
The location information that handheld terminal reports determines the nearest advertisement machine of the handheld terminal apart from user, and the corresponding advertisement of User ID is pushed away
The nearest advertisement machine of the handheld terminal apart from the user is given to show.
It, can be according to the vehicle of user's seating when the location information of advertisement pushing is the location information for the vehicle that user takes
Location information determine the nearest advertisement machine of the location information for the vehicle taken apart from user, by the corresponding advertisement pushing of User ID
It is shown to the nearest advertisement machine of the location information for the vehicle taken apart from user.
Of course, advertisement machine is when acquiring face information, it is also possible to acquire it is multiple, at this point it is possible to according to multiple faces
Information identifies multiple User ID, then according to the labeling of multiple User ID, by the most labeling institute of User ID quantity
Corresponding advertisement pushing is to advertisement machine.
For example, the advertiser type cooperated according to the market survey of early period and currently is first arranged default advertisement and pushes away
Rule is sent, advertisement pushing sequence when as nobody or lacking people or the first bus, camera when then playing further according to wide height is adopted
The facial image of collection, viewing duration progress backstage identification, analysis, carry out labeling (young, middle age, old age for the crowd；Male
Property, women).The number that a upper advertisement plays which label in the period is more (such as middle age, women), then next advertisement will be broadcast
Put the advertisement for being suitble to such crowd；Simultaneously during the advertisement plays, camera will continue to the face of the personnel of acquisition viewing advertisement
Portion's image carries out background analysis, so recycles；
It (is mainly appeared on vehicle when the face information quantity of camera acquisition can not support background analysis and provide judgement
More people, but when not having several personal viewing advertisements), from the background can according to vehicle personnel distribution that camera acquires (the young, middle age,
It is old；Male, women), the advertisement that interior a fairly large number of crowd that classifies is suitble to is played, attracts passenger to pay close attention to this, accomplishes wide
Accuse guidance.
Optionally, touching display screen and small-sized image pickup head, the included operation system of touching display screen can be installed after seat back
System, can store the resources such as screen advertisement, can also directly acquire advertising resource by network, bus travels on fixing line road
When, when by a certain commercial circle or crowd massing, vehicle GPS point can show real time position, and reporting system, trigger advertisement
Mechanism is transferred, the advertisement that the businessman that will be jumped out in the region on display screen introduces, for example: the commercial circle has a certain characteristic small
Shop is eaten, when bus is travelled to the region, the introduction of the snack bar or the food of color, smell and taste someone will be jumped out on advertisement screen
Object advertisement, and this station of prompt passengers is got off just reachable (place, path are informed), when advertisement ends up, prompts to want under experience or
It is secondary to say (option is settable) again, such as click experience, then can interaction (ad content design) still further, while whole process
In, the small-sized image pickup head after being mounted on seat back will record the expression (age, gender, viewing duration, expression etc.) of passenger, to sentence
Whether disconnected interested in advertisement, the demonstration effect for accomplishing that the push of advertisement and interaction generate will greatly promote, as passenger draws
(under the logical ecosystem of proficiency, the portrait of passenger can be slowly plentiful, while also can preferably mention for passenger for the gradual perfection of picture
For the detailed description (characteristic StoreFront precisely pushes) on this route, the advertisement of push can also be more suitable and in due course, greatly increase
The success rate of advertisement.
Above-described embodiment shows to obtain the face information of the location information of advertisement pushing and advertisement machine acquisition, according to face
Information identifies the user identity identification ID of face information, determines advertisement corresponding with User ID, User ID pair according to User ID
The advertisement answered is determined according to the historical data of user's viewing advertisement, according to the location information of advertisement pushing, by User ID pair
The advertisement pushing answered is shown to advertisement machine.The advertisement that will be pushed is determined by then passing through the location information of advertisement pushing
Machine improves the experience of user, and improve advertisement so that the push of advertisement can follow the movement of user to push
The accuracy of push.
Based on the same technical idea, Fig. 3 illustratively shows a kind of advertisement pushing provided in an embodiment of the present invention
The structure of device, the device can execute the process of advertisement pushing, which can be located in server 100 shown in FIG. 1,
It can be the server 100.
As shown in figure 3, the device specifically includes:
Acquiring unit 301, for obtaining the location information of advertisement pushing and the face information of advertisement machine acquisition；
Processing unit 302, for identifying the User ID of the face information according to the face information；According to the user
ID determines corresponding with User ID advertisement, and the corresponding advertisement of the User ID is the history according to user viewing advertisement
What data determined；According to the location information of the advertisement pushing, the corresponding advertisement pushing of the User ID is given to the advertisement machine
It is shown.
Optionally, the location information of the advertisement pushing is the location information of the advertisement machine；
The processing unit 302 is specifically used for:
The advertisement machine is determined according to the location information of the advertisement machine, by the corresponding advertisement pushing of the User ID to institute
Advertisement machine is stated to be shown.
Optionally, the location information that the location information of the advertisement pushing reports for the handheld terminal of the user；It is described
The handheld terminal of user is the terminal of registration beyond the clouds；
The processing unit 302 is specifically used for:
The location information that is reported according to the handheld terminal of the user determines that handheld terminal apart from the user is nearest
Advertisement machine carries out the corresponding advertisement pushing of the User ID to the nearest advertisement machine of the handheld terminal apart from the user
Display.
Optionally, the location information of the advertisement pushing is the location information for the vehicle that the user takes；
The processing unit 302 is specifically used for:
The location information for the vehicle taken according to the user determines the location information for the vehicle taken apart from the user
Nearest advertisement machine, by the corresponding advertisement pushing of the User ID to the location information of the vehicle taken apart from the user
Nearest advertisement machine is shown.
Optionally, the processing unit 302 is also used to:
If the face information of advertisement machine acquisition be it is multiple, identify multiple users according to multiple face informations
ID；
According to the labeling of the multiple User ID, advertisement corresponding to the most labeling of User ID quantity is pushed away
Give the advertisement machine.
Based on the same technical idea, the embodiment of the invention also provides a kind of calculating equipment, comprising:
Memory, for storing program instruction；
Processor executes above-mentioned business according to the program of acquisition for calling the program instruction stored in the memory
The method of flow scheduling.
Based on the same technical idea, the embodiment of the invention also provides a kind of computer-readable non-volatile memories to be situated between
Matter, including computer-readable instruction, when computer is read and executes the computer-readable instruction, so that computer executes
The method for stating operation flow scheduling.
The present invention be referring to according to the method for the embodiment of the present invention, the process of equipment (system) and computer program product
Figure and/or block diagram describe.It should be understood that every one stream in flowchart and/or the block diagram can be realized by computer program instructions
The combination of process and/or box in journey and/or box and flowchart and/or the block diagram.It can provide these computer programs
Instruct the processor of general purpose computer, special purpose computer, Embedded Processor or other programmable data processing devices to produce
A raw machine, so that being generated by the instruction that computer or the processor of other programmable data processing devices execute for real
The device for the function of being specified in present one or more flows of the flowchart and/or one or more blocks of the block diagram.
These computer program instructions, which may also be stored in, is able to guide computer or other programmable data processing devices with spy
Determine in the computer-readable memory that mode works, so that it includes referring to that instruction stored in the computer readable memory, which generates,
Enable the manufacture of device, the command device realize in one box of one or more flows of the flowchart and/or block diagram or
The function of being specified in multiple boxes.
These computer program instructions also can be loaded onto a computer or other programmable data processing device, so that counting
Series of operation steps are executed on calculation machine or other programmable devices to generate computer implemented processing, thus in computer or
The instruction executed on other programmable devices is provided for realizing in one or more flows of the flowchart and/or block diagram one
The step of function of being specified in a box or multiple boxes.
Although preferred embodiments of the present invention have been described, it is created once a person skilled in the art knows basic
Property concept, then additional changes and modifications may be made to these embodiments.So it includes excellent that the following claims are intended to be interpreted as
It selects embodiment and falls into all change and modification of the scope of the invention.
Obviously, various changes and modifications can be made to the invention without departing from essence of the invention by those skilled in the art
Mind and range.In this way, if these modifications and changes of the present invention belongs to the range of the claims in the present invention and its equivalent technologies
Within, then the present invention is also intended to include these modifications and variations.
Claims (12)
1. a kind of method of advertisement pushing characterized by comprising
Obtain the location information of advertisement pushing and the face information of advertisement machine acquisition；
The user identity identification ID of the face information is identified according to the face information；
Corresponding with User ID advertisement is determined according to the User ID, and the corresponding advertisement of the User ID is according to the use
What the historical data that advertisement is watched at family determined；
According to the location information of the advertisement pushing, the corresponding advertisement pushing of the User ID is shown to the advertisement machine
Show.
2. the method as described in claim 1, which is characterized in that the location information of the advertisement pushing is the position of the advertisement machine
Confidence breath；
The location information according to the advertisement pushing carries out the corresponding advertisement pushing of the User ID to the advertisement machine
Display, comprising:
The advertisement machine is determined according to the location information of the advertisement machine, by the corresponding advertisement pushing of the User ID to described wide
Announcement machine is shown.
3. the method as described in claim 1, which is characterized in that the location information of the advertisement pushing is the hand-held of the user
The location information that terminal reports；The handheld terminal of the user is the terminal of registration beyond the clouds；
The location information according to the advertisement pushing carries out the corresponding advertisement pushing of the User ID to the advertisement machine
Display, comprising:
The location information reported according to the handheld terminal of the user determines the nearest advertisement of the handheld terminal apart from the user
Machine shows the corresponding advertisement pushing of the User ID to the nearest advertisement machine of the handheld terminal apart from the user
Show.
4. the method as described in claim 1, which is characterized in that the location information of the advertisement pushing is what the user took
The location information of vehicle；
The location information according to the advertisement pushing carries out the corresponding advertisement pushing of the User ID to the advertisement machine
Display, comprising:
The location information for the vehicle taken according to the user determines that the location information for the vehicle taken apart from the user is nearest
Advertisement machine, by the corresponding advertisement pushing of the User ID to it is described apart from the user take vehicle location information it is nearest
Advertisement machine shown.
5. such as the described in any item methods of Claims 1-4, which is characterized in that the method also includes:
If the face information of advertisement machine acquisition be it is multiple, identify multiple User ID according to multiple face informations；
According to the labeling of the multiple User ID, advertisement pushing corresponding to the most labeling of User ID quantity is given
The advertisement machine.
6. a kind of device of advertisement pushing characterized by comprising
Acquiring unit, for obtaining the location information of advertisement pushing and the face information of advertisement machine acquisition；
Processing unit, for identifying the user identity identification ID of the face information according to the face information；According to described
User ID determines corresponding with User ID advertisement, and the corresponding advertisement of the User ID is according to user viewing advertisement
What historical data determined；According to the location information of the advertisement pushing, by the corresponding advertisement pushing of the User ID to described wide
Announcement machine is shown.
7. device as claimed in claim 6, which is characterized in that the location information of the advertisement pushing is the position of the advertisement machine
Confidence breath；
The processing unit is specifically used for:
The advertisement machine is determined according to the location information of the advertisement machine, by the corresponding advertisement pushing of the User ID to described wide
Announcement machine is shown.
8. device as claimed in claim 6, which is characterized in that the location information of the advertisement pushing is the hand-held of the user
The location information that terminal reports；The handheld terminal of the user is the terminal of registration beyond the clouds；
The processing unit is specifically used for:
The location information reported according to the handheld terminal of the user determines the nearest advertisement of the handheld terminal apart from the user
Machine shows the corresponding advertisement pushing of the User ID to the nearest advertisement machine of the handheld terminal apart from the user
Show.
9. device as claimed in claim 6, which is characterized in that the location information of the advertisement pushing is what the user took
The location information of vehicle；
The processing unit is specifically used for:
The location information for the vehicle taken according to the user determines that the location information for the vehicle taken apart from the user is nearest
Advertisement machine, by the corresponding advertisement pushing of the User ID to it is described apart from the user take vehicle location information it is nearest
Advertisement machine shown.
10. such as the described in any item devices of claim 6 to 9, which is characterized in that the processing unit is also used to:
If the face information of advertisement machine acquisition be it is multiple, identify multiple User ID according to multiple face informations；
According to the labeling of the multiple User ID, advertisement pushing corresponding to the most labeling of User ID quantity is given
The advertisement machine.
11. a kind of calculating equipment characterized by comprising
Memory, for storing program instruction；
Processor requires 1 to 5 according to the program execution benefit of acquisition for calling the program instruction stored in the memory
Described in any item methods.
12. a kind of computer-readable non-volatile memory medium, which is characterized in that including computer-readable instruction, work as computer
When reading and executing the computer-readable instruction, so that computer executes such as method described in any one of claim 1 to 5.
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| CN110351387A (en) * | 2019-07-25 | 2019-10-18 | 腾讯科技（深圳）有限公司 | Broadcasting, transmission method and the device of media resource, storage medium and electronic device |
| CN110348898A (en) * | 2019-06-28 | 2019-10-18 | 广东奥园奥买家电子商务有限公司 | A kind of information-pushing method and device based on human bioequivalence |
| CN110570230A (en) * | 2019-08-02 | 2019-12-13 | 苏州日煊数字科技有限公司 | advertisement positioning and delivering system based on cloud information management and working method thereof |
| WO2021042841A1 (en) * | 2019-09-04 | 2021-03-11 | 平安科技（深圳）有限公司 | Method and device for intelligently adjusting push screen, computer apparatus, and storage medium |
| WO2021237414A1 (en) * | 2020-05-25 | 2021-12-02 | 鸿富锦精密工业(武汉)有限公司 | Information pushing method and apparatus, electronic device, and storage medium |
| CN114463043A (en) * | 2021-12-31 | 2022-05-10 | 支付宝(杭州)信息技术有限公司 | Information delivery method, device and server |
| CN114996373A (en) * | 2022-03-31 | 2022-09-02 | 重庆市凤筑科技有限公司 | Public transportation big data system, method and storage medium based on geographic information system |
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