CN109801106A - A kind of advertisement delivery effect predictor method, device, server and storage medium - Google Patents
A kind of advertisement delivery effect predictor method, device, server and storage medium Download PDFInfo
- Publication number
- CN109801106A CN109801106A CN201910044150.5A CN201910044150A CN109801106A CN 109801106 A CN109801106 A CN 109801106A CN 201910044150 A CN201910044150 A CN 201910044150A CN 109801106 A CN109801106 A CN 109801106A
- Authority
- CN
- China
- Prior art keywords
- target
- advertisement
- time
- delivery
- duration
- Prior art date
- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
- Granted
Links
- 230000000694 effects Effects 0.000 title claims abstract description 105
- 238000000034 method Methods 0.000 title claims abstract description 52
- 238000006243 chemical reaction Methods 0.000 claims description 36
- 230000003203 everyday effect Effects 0.000 claims description 11
- 238000010586 diagram Methods 0.000 description 2
- 238000005259 measurement Methods 0.000 description 2
- 238000012986 modification Methods 0.000 description 1
- 230000004048 modification Effects 0.000 description 1
- 230000000750 progressive effect Effects 0.000 description 1
- 230000008685 targeting Effects 0.000 description 1
- XLYOFNOQVPJJNP-UHFFFAOYSA-N water Substances O XLYOFNOQVPJJNP-UHFFFAOYSA-N 0.000 description 1
Landscapes
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The application provides a kind of advertisement delivery effect predictor method, device, server and storage medium, result estimate request is launched by receiving, target industry belonging to the pending targeted advertisements for launching result estimate of dispensing result estimate request instruction, target launch channel and request launch the object time of result estimate；And determine the effective time of the advertisement of target dispensing channel unit time dispensing target industry in the object time, to be based on the effective time and preset advertisement LOADING RATES, calculates the target in the object time and launch the total exposure number that the channel unit time launches the advertisement of target industry；And then in object time targeted advertisements unit time is calculated according to the total exposure number and launches in target the impression of channel and realizes and advertisement delivery effect is estimated to reach on the basis of not utilizing advertisement practical dispensing effect.
Description
Technical Field
The invention relates to the technical field of internet and computers, in particular to an advertisement putting effect estimation method, an advertisement putting effect estimation device, a server and a storage medium.
Background
With the development of the internet, the network advertisement is almost one of the main publicity modes of each large internet product, and the importance of the network advertisement is self-evident. In order to estimate advertisement running water and thus provide decision basis for advertisers and other relevant operators, estimation of advertisement delivery effect becomes more and more important.
In the prior art, estimation of advertisement delivery effect is generally realized based on fitting a small part of actual advertisement delivery effect in time and quantity. Obviously, the prior art cannot realize the estimation of the advertisement putting effect on the basis of no actual advertisement putting effect.
In view of the above, it is an urgent need to solve the problem how to provide a method, an apparatus, a server and a storage medium for estimating an advertisement delivery effect to estimate the advertisement delivery effect without using the actual advertisement delivery effect, so as to facilitate estimation of advertisement flow.
Disclosure of Invention
In view of the above, the present invention provides a method, an apparatus, a server and a storage medium for estimating an advertisement delivery effect, so as to achieve the estimation of the advertisement delivery effect on the basis of not utilizing the actual advertisement delivery effect.
In order to achieve the above object, the following solutions are proposed:
an advertisement putting effect estimation method comprises the following steps:
receiving a delivery effect estimation request, wherein the delivery effect estimation request indicates a target industry and a target delivery channel to which a target advertisement to be subjected to delivery effect estimation belongs, and target time for requesting delivery effect estimation;
determining the effective duration of the target delivery channel delivering the advertisement of the target industry in unit time in the target time;
calculating the total exposure number of the advertisements delivered to the target industry in the target time in the unit time of the target delivery channel based on the effective duration and a preset advertisement loading rate;
and calculating the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement unit time in the target delivery channel and the delivery times of the advertisement unit time of the target industry in the target time in the target delivery channel.
Preferably, the method further comprises the following steps:
calculating an adjustment parameter of the target delivery channel according to the advertisement delivered by the target delivery channel;
acquiring preset advertisement putting efficiency of the advertisement of the target industry in the target channel, wherein the advertisement putting efficiency comprises an advertisement click rate, an advertisement conversion rate and/or income of putting the advertisement for thousands of times;
and adjusting the advertisement putting efficiency based on the adjusting parameters to generate target advertisement putting efficiency.
Preferably, when the advertisement placement efficiency includes an advertisement click rate, the target advertisement placement efficiency includes a target advertisement click rate, and the method further includes:
and calculating the advertisement click rate of the target advertisement in the target delivery channel based on the exposure number and the target advertisement click rate.
Preferably, when the advertisement delivery efficiency further includes an advertisement conversion rate, the target advertisement delivery efficiency further includes a target advertisement conversion rate, and the method further includes:
and calculating the advertisement conversion amount of the target advertisement in the target delivery channel based on the advertisement click rate and the target advertisement conversion rate.
Preferably, when the advertisement delivery efficiency includes revenue of delivering the advertisement for thousands of times, the target advertisement delivery efficiency includes revenue of targeting the advertisement for thousands of times, the method further includes:
and calculating the advertisement budget value of the target advertisement in the target delivery channel according to the exposure number and the income of the target advertisement delivery for thousands of times.
Preferably, the target delivery channel includes a target medium and a target device, and the determining of the effective duration of the target delivery channel delivering the advertisement of the target industry per unit time in the target time includes:
determining a target month and a target date to which the target time belongs;
acquiring the effective time of the target media in the target month in the monthly use of the target device;
acquiring the total number of advertisement putting days of the target putting channel in the target month;
calculating a first effective duration for putting the advertisement in the target putting channel every day according to the effective duration for the monthly use and the total number of advertisement putting days;
acquiring the advertisement putting duration of the target putting channel on the target date;
calculating a second effective duration for releasing the advertisement in the target release channel per hour by using the first effective duration and the advertisement release duration;
and calculating the effective time length of the target delivery channel for delivering the advertisements of the target industry per hour based on the second effective time length and a target proportion, wherein the target proportion is the proportion of the advertisements delivered by the target delivery channel in the advertisements delivered by the target delivery channel.
Preferably, the method further comprises the following steps:
adjusting the effective monthly use duration based on a preset coverage depth factor and/or coverage breadth factor to obtain a target effective monthly use duration;
the calculating the first effective duration of the target delivery channel for delivering the advertisement every day according to the effective duration of the monthly use and the total number of advertisement delivery days comprises the following steps: and calculating the first effective time of the target delivery channel for delivering the advertisement every day according to the effective time of the target month and the total number of days of advertisement delivery.
Preferably, the method further comprises the following steps:
judging whether the target date meets a preset duration reward rule or not;
if the target date meets the duration rewarding rule, adjusting the first effective duration according to the duration adjustment parameter indicated by the duration rewarding rule to obtain a first target effective duration;
the calculating a second effective duration of the target delivery channel for delivering the advertisement per hour by using the first effective duration and the advertisement delivery duration comprises: and calculating a second effective duration for releasing the advertisement in each hour through the target releasing channel by using the first target effective duration and the advertisement releasing duration.
Preferably, the method further comprises the following steps:
determining a target time period to which the target time belongs;
inquiring the corresponding relation between a preset time period and a time period adjusting factor, and determining a target time period adjusting factor corresponding to the target time period;
adjusting the second effective duration based on the target time period adjustment factor to obtain a second target effective duration;
calculating the effective time length of the target delivery channel for delivering the advertisement of the target industry per hour based on the second effective time length and the target proportion, wherein the calculating the effective time length comprises the following steps: and calculating the effective time length of the target delivery channel for delivering the advertisement of the target industry per hour based on the second target effective time length and the target proportion.
An advertisement placement effect prediction device comprising:
the device comprises a request receiving unit, a target advertisement delivering unit and a target advertisement delivering unit, wherein the request receiving unit is used for receiving a delivering effect estimation request which indicates a target industry and a target delivering channel to which a target advertisement to be delivered effect estimated belongs and a target time for requesting to deliver effect estimation;
the effective duration determining unit is used for determining the effective duration of the advertisements delivered to the target industry in the target time in the unit time of the target delivery channel;
a total exposure number calculation unit, configured to calculate a total exposure number of the advertisement delivered to the target industry in the target time in the unit time of the target delivery channel based on the effective duration and a preset advertisement loading rate;
and the exposure number calculation unit is used for calculating the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement unit time in the target delivery channel and the delivery total times of the target industry advertisement unit time in the target delivery channel in the target time.
A server comprising a memory for storing a program and a processor for invoking the program, the program for:
receiving a delivery effect estimation request, wherein the delivery effect estimation request indicates a target industry and a target delivery channel to which a target advertisement to be subjected to delivery effect estimation belongs, and target time for requesting delivery effect estimation;
determining the effective duration of the target delivery channel delivering the advertisement of the target industry in unit time in the target time;
calculating the total exposure number of the advertisements delivered to the target industry in the target time in the unit time of the target delivery channel based on the effective duration and a preset advertisement loading rate;
and calculating the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement unit time in the target delivery channel and the delivery times of the advertisement unit time of the target industry in the target time in the target delivery channel.
A computer storage medium having computer-executable instructions stored thereon for performing the method for estimating advertisement placement effectiveness.
The application provides an advertisement delivery effect estimation method, an advertisement delivery effect estimation device, a server and a storage medium, wherein a delivery effect estimation request is received, and indicates a target industry, a target delivery channel and a target time for requesting delivery effect estimation, to which a target advertisement to be subjected to delivery effect estimation belongs; determining the effective time length of the advertisements delivered to the target industry in the unit time of the target delivery channel in the target time, and calculating the total exposure number of the advertisements delivered to the target industry in the unit time of the target delivery channel in the target time based on the effective time length and the preset advertisement loading rate; and calculating the exposure number of the target advertisement in the target delivery channel in unit time in the target time according to the total exposure number so as to realize the estimation of the advertisement delivery effect on the basis of not utilizing the actual advertisement delivery effect.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the provided drawings without creative efforts.
Fig. 1 is a flowchart of an advertisement delivery effect estimation method according to an embodiment of the present application;
FIG. 2 is a flowchart of a method for determining an effective duration of delivering an advertisement of a target industry at a target delivery channel unit time in a target time according to an embodiment of the present application;
FIG. 3 is a flowchart of another method for determining an effective duration of an advertisement delivered to a targeted industry in a targeted time per unit time via a targeted delivery channel according to an embodiment of the present disclosure;
FIG. 4 is a flowchart of another advertisement effectiveness estimation method provided in the embodiment of the present application;
fig. 5 is a schematic structural diagram of an advertisement effectiveness estimating apparatus according to an embodiment of the present disclosure.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Example (b):
in the embodiment of the present application, the advertisement placement effect may include an exposure number of the advertisement, a click rate of the advertisement, a conversion amount of the advertisement, an advertisement budget value, and the like.
The above is only the preferred content of the advertisement putting effect provided by the embodiment of the present application, and specifically, the inventor can set the specific content of the advertisement putting effect according to the own requirement, which is not limited herein.
Fig. 1 is a flowchart of an advertisement delivery effect estimation method according to an embodiment of the present application.
As shown in fig. 1, the method includes:
s101, receiving a delivery effect estimation request, wherein the delivery effect estimation request indicates a target industry and a target delivery channel to which a target advertisement to be subjected to delivery effect estimation belongs, and target time for requesting delivery effect estimation;
in the embodiment of the application, a delivery effect estimation request may be sent at regular time intervals, or a delivery effect estimation request sent by a user may be received, where the delivery effect estimation request indicates a target advertisement requesting delivery effect estimation, a target industry to which the target advertisement belongs, a target delivery channel of the target advertisement, and a target time requesting delivery effect estimation.
The delivery channel is composed of media and equipment, and the media can be any media capable of playing advertisements, such as third-party software such as WeChat and microblog. The device may be an electronic device with an operating system of an android operating system, or an electronic device with an operating system of an ios operating system. The above is only a preferred way of providing the delivery channel in the embodiment of the present application, and the inventor can set the delivery channel according to his own needs, which is not limited herein.
In this embodiment of the application, the target time may be a time when the delivery effect estimation request is received, a time when the delivery effect estimation request is sent, or a time set when the delivery effect estimation request is sent, which is not limited herein.
S102, determining the effective duration of the advertisement of the target industry released in unit time of the target release channel in the target time;
in the embodiment of the application, after receiving the delivery effect estimation request, the effective duration of delivering the advertisement belonging to the target industry in the unit time by the target delivery channel in the target time needs to be determined.
S103, calculating the total exposure number of the advertisements delivered to the target industry in the unit time of the target delivery channel in the target time based on the effective duration and the preset advertisement loading rate;
in the embodiment of the application, the advertisement loading rate is preset, and after the effective duration is determined, the total exposure number of the advertisements which belong to the target industry and are delivered by the target delivery channel in unit time in the target time can be calculated and obtained based on the effective duration and the advertisement loading rate.
In the embodiment of the present application, the unit time may be per hour, which is just a preferable mode of the unit time provided in the embodiment of the present application, and the inventor may set specific contents related to the unit time according to his own needs, which is not limited herein.
S104, calculating the exposure number of the target advertisement in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement in the target delivery channel in the target time in the unit time and the total delivery times of the target advertisement in the target delivery channel in the unit time of the target industry in the target time.
In the embodiment of the application, based on the number of times of putting the target advertisement in the target putting channel in the target time and the total number of times of putting the advertisement in the target putting channel in the target industry in the target time, the proportion of the target advertisement put in the target putting channel in the target time to the advertisement of the target industry in the target time can be calculated; further, based on the ratio and the total exposure, the exposure of the target advertisement unit time in the target delivery channel in the target time can be calculated.
The exposure number of the target advertisement in the target delivery channel per unit time in the target time can be regarded as a delivery effect of the pre-estimated target advertisement.
For convenience of understanding, a method for determining an effective duration of an advertisement delivered to a target industry in a target delivery channel in unit time in a target time in an advertisement delivery effect estimation method provided in an embodiment of the present application is described in detail.
Fig. 2 is a flowchart of a method for determining an effective duration of delivering an advertisement of a target industry in a target delivery channel unit time in a target time according to an embodiment of the present application.
As shown in fig. 2, the method includes:
s201, determining a target month and a target date to which the target time belongs;
in the embodiment of the present application, a month to which a target time belongs is regarded as a target month, and a date to which the target time belongs is regarded as a target date. For example, when the target time is 2018, 10 and 5, the target month is 2018, 10 and the target date is 2018, 10 and 5.
S202, acquiring the effective monthly use duration of the target media in the target month on the target equipment;
in the embodiment of the present application, the target delivery channel is composed of a target media and a target device, for example, the target media of the target delivery channel is "WeChat", and the target device is "an electronic device whose operating system is an android operating system". The above is only a preferred mode of the target delivery channel provided in the embodiment of the present application, and the inventor may set the target delivery channel according to his own needs, which is not limited herein.
After determining the target month to which the target time belongs, acquiring the effective month use duration T of the target media in the target device in the target monthm(unit: minute).
S203, acquiring the total number of advertisement delivery days of the target delivery channel in the target month;
in the embodiment of the present application, days for delivering advertisements to the target device by the target media in the target month need to be acquired, where days for delivering advertisements to the target device by the target delivery channel (i.e., total days for delivering advertisements in the target month) and where days are less than or equal to total days in the target month.
S204, calculating a first effective duration for releasing the advertisement in the target release channel every day according to the effective duration of the monthly use and the total number of advertisement release days;
in the embodiment of the application, the effective duration of the target delivery channel for delivering the advertisement on average every day (for the convenience of distinguishing, this is referred to as the first effective duration temporarily) can be calculated according to the effective duration of the use of the month and the total number of days of advertisement delivery.
The formula can be preset:wherein,is a first validity period. Using the month for an effective time period TmInputting the formula with the total days of advertisement delivery, the first effective duration can be obtained
S205, obtaining the advertisement putting duration of a target putting channel on a target date;
in the embodiment of the application, the time length hours of the advertisement released to the target device by the target media in the target date needs to be acquired, and the time length hours is less than or equal to 24 in units of hours (namely, the advertisement release time length of the target release channel in the target date).
For an hour, if there is an advertisement delivery in the target channel within the hour, the advertisement delivery duration may be considered as one hour.
S206, calculating a second effective time for putting the advertisement in the target putting channel per hour by using the first effective time and the advertisement putting time;
in the embodiment of the present application, the effective duration of the targeted delivery channel delivering the advertisement per hour on average (for convenience of distinction, this is referred to as the second effective duration temporarily) may be calculated according to the first effective duration and the advertisement delivery duration.
The formula can be preset:wherein,is the second validity period. Will be the first effective time lengthInputting the formula with the advertisement putting time length hours to obtain a second effective time length
S207, calculating the effective duration of the target industry advertisement delivered in the target delivery channel per hour based on the second effective duration and the target proportion, wherein the target proportion is the proportion of the target industry advertisement delivered in the target delivery channel.
In the embodiment of the present application, a ratio of advertisements delivered by the target delivery channel belonging to the target industry to all advertisements delivered by the target delivery channel (for convenience of distinguishing, the ratio is temporarily referred to as a target ratio) may be preset, and further, based on the second effective duration and the target ratio, the effective duration of the advertisements delivered by the target delivery channel to the target industry is calculated.
In the embodiment of the present application, a formula may be presetWherein,wherein i represents a feeder channelIn the course of the above-mentioned operation,indicating a second effective time length of the advertisement delivered by the delivery channel per hour, and when i is h, indicating that the delivery channel is the target delivery channel, piRepresenting the proportion of advertisements delivered in the targeted industry delivered in the delivery channel i, and when i is h, p isiAnd the target ratio of the advertisements of the target industry, which represent the target release channel to release the advertisements, to the target release channel.
Fig. 3 is a flowchart of another method for determining an effective duration of an advertisement delivered to a targeted industry in a targeted time per unit time through a targeted delivery channel according to an embodiment of the present application.
As shown in fig. 3, the method includes:
s301, determining a target month and a target date to which the target time belongs;
s302, acquiring the effective monthly use duration of the target media in the target month on the target equipment;
s303, adjusting the effective monthly use duration based on a preset coverage depth factor and/or coverage breadth factor to obtain the effective monthly use duration;
in the embodiment of the present application, because only part of the information of the target media can be obtained due to the existence of the directional packet (region, sex, interest, etc.), the coverage depth factor α may be presetwAnd/or coverage extent factor αdTo adjust the effective duration of the monthly use.
Now the coverage depth factor α is presetwAnd coverage extent factor αdThe adjustment of the effective time of the month use will be described as an example.
A formula may be preset to achieve the calculation of the target month usage effective time based on the formula as follows:
T′m＝αw×αd×Tmwherein, T'mUsing the effective duration, T, for the target monthmThe effective duration is used for the month.
The above is only one preferred way of adjusting the effective duration of month use according to the coverage depth factor and the coverage breadth factor provided in the embodiment of the present application, and the inventor may set, according to a need of the inventor, an adjustment of the effective duration of month use only based on the coverage depth factor, or an adjustment of the effective duration of month use only based on the coverage breadth factor, or an adjustment of the effective duration of month use both based on the coverage depth factor and the coverage breadth factor, and the inventor may set, according to a need of the inventor, a specific adjustment way for adjusting the effective duration of month use based on the coverage depth factor and/or the coverage breadth factor, which is not limited herein.
S304, acquiring the total number of advertisement putting days of the target putting channel in the target month;
s305, calculating a first effective duration for releasing the advertisement in the target release channel every day according to the effective duration for using the target month and the total number of advertisement release days;
accordingly, step S305 can be implemented by the following formula:
wherein, T'mThe effective duration is used for the target month, days is the total number of days of advertisement delivery,is a first validity period.
S306, acquiring the advertisement putting duration of a target putting channel on a target date;
s307, judging whether the target date meets a preset time length reward rule; if the target date is expired with a sufficient time length rewarding rule, executing step S308;
in the embodiment of the application, the different use durations of users on different festivals and holidays are considered, and the users are generally used for longer on the festivals and holidays, so that when the target date belongs to the festivals and holidays, the target date is considered to meet the preset duration reward rule; and if the target date does not belong to the holiday date, the target date is considered to not meet the preset time length reward rule.
In the embodiment of the present application, for different holidays, the corresponding time length reward rules may be the same or different, and are not limited herein.
The above is only a preferred way for judging whether the target date meets the preset time length reward rule provided by the embodiment of the present application, and the inventor can set the target date according to his own needs, which is not limited herein.
S308, adjusting the first effective duration according to the duration adjustment parameter indicated by the duration rewarding rule to obtain a first target effective duration;
in the embodiment of the application, the duration rewarding rule indicates a duration adjustment parameter, the first effective duration can be adjusted based on the duration adjustment parameter to obtain the first target effective duration, and the duration adjustment parameter indicated by the duration rewarding rule is used for prolonging the first effective duration.
Further, when the target date does not satisfy the preset duration rewarding rule, the first effective duration may be directly regarded as the first target effective duration, or the first effective duration may be adjusted based on the duration adjustment parameter indicated by the duration penalty rule to obtain the first target effective duration, and the duration adjustment parameter indicated by the duration penalty rule is used to shorten the first effective duration.
The above is only that, when the target date provided by the embodiment of the present application does not satisfy the preset time length reward rule, the inventor may set the preferred adjustment mode of the first effective time length according to his own requirement, and the specific adjustment mode of the first effective time length when the target date does not satisfy the preset time length reward rule is not limited herein.
S309, calculating a second effective duration for releasing the advertisement in each hour of the target release channel by using the first target effective duration and the advertisement release duration;
the formula can be preset:wherein,is the second validity period. Setting a first target effective time length TdInputting the formula with the advertisement putting time length hours to obtain a second effective time length
S310, determining a target time period to which the target time belongs;
in the embodiment of the present application, 24 hours a day may be divided into at least one time period in advance, and the time period to which the target time belongs may be regarded as the target time period h.
S311, inquiring a corresponding relation between a preset time period and a time period adjusting factor, and determining a target time period adjusting factor corresponding to the target time period;
s312, adjusting a second effective duration based on the target time period adjusting factor to obtain a second target effective duration;
for example, when the target period to which the target time belongs is the prime period, the target period adjustment factor corresponding to the target period may be set to be used to extend the second effective period.
In the embodiment of the application, the time period in which the user is active can be obtained based on data statistics, and the time period in which the user is relatively active is taken as a golden time period.
The above is only a preferred way to adjust the second effective duration provided in the embodiment of the present application, and regarding a specific way to adjust the second effective duration, the inventor may set the second effective duration according to his own needs, and is not limited herein.
S313, calculating the effective duration of the target industry advertisement released by the target release channel per hour based on the second target effective duration and the target proportion, wherein the target proportion is the proportion of the target industry advertisement released by the target release channel to the target release channel.
In the embodiment of the present application, the formula T may be presethi＝Ti×piWherein, TiWherein i represents a delivery channel, TiA second target effective time length for showing that the advertisement is put in the putting channel per hour, when i is h, the putting channel is said to be the target putting channel, piRepresenting the proportion of advertisements of the target industry released in the release channel i to the advertisements released in the release channel i, when i is h, piAnd the target ratio of the advertisements of the target industry released by the target release channel to the advertisements released by the target release channel is represented.
Fig. 4 is a flowchart of another advertisement effectiveness estimation method according to an embodiment of the present application.
As shown in fig. 4, the method includes:
s401, receiving a delivery effect estimation request, wherein the delivery effect estimation request indicates a target industry and a target delivery channel to which a target advertisement to be subjected to delivery effect estimation belongs, and target time for requesting delivery effect estimation;
s402, determining the effective duration of the advertisement of the target industry released in the unit time of the target release channel in the target time;
s403, calculating the total exposure number of the advertisements delivered to the target industry in the unit time of the target delivery channel in the target time based on the effective duration and the preset advertisement loading rate;
in the embodiment of the present application, according to the effective duration determined in step S402 and the preset advertisement loading rate R (unit: times/minute), the total exposure number of the advertisement delivered to the target industry in unit time of the target delivery channel is calculated.
In order to facilitate understanding, a preferred mode for calculating the total exposure number of the advertisements delivered to the target industry in unit time of the target delivery channel according to the effective duration and the advertisement loading rate is provided:
impressionA＝R×Thiwherein the expressionAAnd releasing the total exposure number of the advertisements of the target industry for the target release channel in unit time.
The above is only a preferred way to calculate the total exposure number of the advertisement delivered to the target industry in unit time of the target delivery channel according to the effective duration and the advertisement loading rate provided by the embodiment of the present application, and the inventor is able to set the total exposure number of the advertisement delivered to the target industry in unit time of the target delivery channel according to his own needs, and is not limited herein.
S404, calculating the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement unit time in the target delivery channel and the total delivery times of the advertisement unit time of the target industry in the target time in the target delivery channel;
in the embodiment of the application, the target advertisement unit time in the target delivery channel in the target time is calculated
Where N is the number of impressions in the targeted delivery channel per unit time (unit time may be per hour) of targeted advertisements in the targeted time, and N is the impression in the targeted delivery channel per unit time (unit time may be per hour) of targeted advertisements in the targeted timeTotal number of times, impressionaThe exposure number of the target advertisement unit time in the target delivery channel in the target time is shown.
S405, calculating an adjustment parameter of a target delivery channel according to the number of advertisements delivered by the target delivery channel in unit time;
in the embodiment of the present application, the manner of calculating the adjustment parameter of the target delivery channel according to the number of advertisements delivered by the target delivery channel in unit time may be: judging whether the number m of advertisements launched in the target launching channel in unit time is greater than a preset number p; if so (namely, m is more than p), calculating an adjustment parameter delta of the target delivery channel according to a first calculation rule; if not (i.e., m is less than or equal to p), calculating the adjustment parameter delta determined by the target release according to a second calculation rule.
In this embodiment of the application, the way of calculating the adjustment parameter of the target delivery channel according to the first calculation rule may be: utilizing the number m, the preset number p and the preset fluctuation value delta of advertisements launched in the target launching channel in unit timemaxAnd calculating the adjustment parameters of the target delivery channel according to the first calculation rule.
In this embodiment of the application, the way of calculating the adjustment parameter of the target delivery channel according to the second calculation rule may be: utilizing the number m, the preset number p and the preset fluctuation value delta of advertisements launched in the target launching channel in unit timemaxAnd calculating the adjustment parameters of the target delivery channel according to the second calculation rule.
In the embodiment of the application, the calculated adjustment parameter of the target delivery channel is not less than-delta according to the number of the advertisements delivered by the target delivery channel in unit timemaxAnd is not more than DeltamaxI.e. -deltamax≤Δ≤Δmax。
In the embodiment of the application, the value of p and deltamaxThe value of (a) can be set by the inventor according to the requirement of the inventor, and is not limited herein.
S406, acquiring preset advertisement putting efficiency of the advertisement in the target industry in the target channel, wherein the advertisement putting efficiency comprises an advertisement click rate, an advertisement conversion rate and/or income of putting the advertisement for thousands of times;
s407, adjusting the advertisement putting efficiency based on the adjustment parameters to generate target advertisement putting efficiency;
in the embodiment of the application, the advertisement click-through rate can be represented by CTR, the advertisement conversion rate can be represented by CVR, the revenue of the thousands of advertisements delivered is the revenue of the thousands of advertisements delivered in the target industry in the target delivery channel, and the revenue of the thousands of advertisements delivered can be represented by eCPM.
In this embodiment of the present application, an optimal way to adjust advertisement delivery efficiency based on the adjustment parameter may be: calculating the sum of 1 and the adjusting parameter to obtain a target result; the product of the advertisement click rate and the target result can be regarded as a target advertisement click rate CTR'; the product of the ad conversion rate and the target result may be considered the target ad conversion rate CVR'; the product of the revenue of a thousand ads served and the target outcome can be considered the revenue eCPM' of a target thousand ads served.
For example, when the adjustment parameter is 0.25, the sum of 1 and 0.25 is calculated to obtain the target result (1.25); the product of the advertisement click rate and 1.25 can be regarded as the target advertisement click rate CTR'; the product of the ad conversion rate and 1.25 may be considered the target ad conversion rate CVR'; the product of the revenue of thousands of ads delivered and 1.25 may be considered the revenue eCPM' of the targeted thousands of ads delivered.
When the adjustment parameter is-0.25, the sum of 1 and (-0.25) is calculated to obtain the target result (0.75); the product of the advertisement click-through rate and 0.75 can be regarded as a target advertisement click-through rate CTR'; the product of the ad conversion rate and 0.75 may be considered the target ad conversion rate CVR'; the product of the revenue of a thousand ads delivered and 0.75 can be considered the revenue eCPM' of a targeted thousand ads.
The above is only one preferable way to adjust the advertisement delivery efficiency based on the adjustment parameter and generate the target advertisement delivery efficiency provided by the embodiment of the present application, and the inventor may set the adjustment parameter based on his own requirements with respect to a specific implementation way to adjust the advertisement delivery efficiency and generate the target advertisement delivery efficiency based on the adjustment parameter, which is not limited herein.
S408, calculating the advertisement click rate of the target advertisement in the target delivery channel based on the exposure number and the target advertisement click rate;
in the embodiment of the application, when the advertisement delivery efficiency includes an advertisement click rate, the target advertisement delivery efficiency includes a target advertisement click rate, and the product of the exposure number and the target advertisement click rate can be regarded as the advertisement click quantity click of the target advertisement in the target delivery channela，clicka＝impressiona×CTR′。
S409, calculating the advertisement conversion amount of the target advertisement in the target delivery channel based on the advertisement click amount and the target advertisement conversion rate;
in this embodiment of the present application, when the advertisement delivery efficiency further includes an advertisement conversion rate, the target advertisement delivery efficiency further includes a target advertisement conversion rate, and a product of the target advertisement conversion rate and the advertisement click rate can be regarded as an advertisement conversion rate action of the target advertisement in the target delivery channela，actiona＝clicka×CVR′。
In the embodiment of the application, the measurement standard of one-time advertisement conversion can be determined according to the purpose of the advertisement; for example, when the purpose of an advertisement is to let a user fill in a form, a successful filling in of a form can be considered as an advertisement conversion; when the purpose of the advertisement is to allow the user to download the application, successful downloading of one application may be regarded as one advertisement conversion, which are just some preferred ways of the advertisement conversion measurement criteria provided by the embodiments of the present application, and the inventor may set the advertisement conversion according to his/her own requirements, which is not limited herein.
And S410, calculating the advertisement budget value of the target advertisement in the target delivery channel according to the exposure number and the income of the target advertisement delivery for thousands of times.
In the embodiment of the application, when the advertisement putting efficiency comprises the income of putting the advertisement for thousands of times, the target advertisement putting efficiency comprises the income of putting the advertisement for thousands of times; the product of the exposure number and the income of the target thousand-time advertisement delivery is calculated, and the result obtained by dividing the product by 1000 can be regarded as the advertisement budget value budget of the target advertisement in the target delivery channela，
The application provides an advertisement delivery effect estimation method, which comprises the steps of receiving a delivery effect estimation request, wherein the delivery effect estimation request indicates a target industry, a target delivery channel and target time for requesting delivery effect estimation, to which a target advertisement to be subjected to delivery effect estimation belongs; determining the effective time length of the target delivery channel for delivering the advertisements of the target industry in unit time in the target time, and calculating the total exposure number of the advertisements of the target delivery channel for delivering the advertisements of the target industry in unit time in the target time based on the effective time length and the preset advertisement loading rate; and then calculating the exposure number of the target advertisement unit in the target delivery channel in the target time according to the total exposure number so as to realize the estimation of the advertisement delivery effect on the basis of not utilizing the actual advertisement delivery effect.
Fig. 5 is a schematic structural diagram of an advertisement effectiveness estimating apparatus according to an embodiment of the present disclosure.
As shown in fig. 5, the apparatus includes:
a request receiving unit 51, configured to receive a delivery effect estimation request, where the delivery effect estimation request indicates a target industry and a target delivery channel to which a target advertisement to be subjected to delivery effect estimation belongs, and a target time for requesting delivery effect estimation;
an effective time length determining unit 52, configured to determine an effective time length for releasing the advertisement of the target industry in the target time in the unit time of the target release channel;
a total exposure number calculation unit 53, configured to calculate a total exposure number of an advertisement delivered to the target industry in a unit time of the target delivery channel in the target time, based on the effective duration and a preset advertisement loading rate;
and an exposure number calculating unit 54, configured to calculate the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery number of the target advertisement unit time in the target delivery channel, and the total delivery number of the target industry advertisement unit time in the target delivery channel.
The advertisement effect estimation apparatus shown in fig. 5 further includes a target advertisement putting efficiency calculation unit, and the target advertisement putting efficiency calculation unit includes:
the adjustment parameter calculation unit is used for calculating the adjustment parameters of the target delivery channel according to the number of the advertisements delivered by the target delivery channel in unit time;
the advertisement putting efficiency acquisition unit is used for acquiring preset advertisement putting efficiency of the advertisement of the target industry in the target channel, wherein the advertisement putting efficiency comprises advertisement click rate, advertisement conversion rate and/or income of putting the advertisement for thousands of times;
and the target advertisement putting efficiency calculating subunit is used for adjusting the advertisement putting efficiency based on the adjusting parameters and generating the target advertisement putting efficiency.
When the advertisement putting efficiency comprises the advertisement click rate, the target advertisement putting efficiency comprises the target advertisement click rate, and the advertisement putting effect estimation device provided by the embodiment of the application further comprises an advertisement click rate calculation unit, which is used for calculating the advertisement click rate of the target advertisement in the target putting channel based on the exposure number and the target advertisement click rate.
When the advertisement putting efficiency further comprises the advertisement conversion rate, the target advertisement putting efficiency further comprises the target advertisement conversion rate, and the advertisement putting effect estimation device provided by the embodiment of the application further comprises an advertisement conversion amount calculation unit, which is used for calculating the advertisement conversion amount of the target advertisement in the target putting channel based on the advertisement click amount and the target advertisement conversion rate.
When the advertisement putting efficiency comprises the income of putting the advertisement for thousands of times, the target advertisement putting efficiency comprises the income of putting the advertisement for thousands of times, and the advertisement putting effect estimation device provided by the embodiment of the application further comprises an advertisement budget value calculation unit which is used for calculating the advertisement budget value of the target advertisement in the target putting channel according to the exposure number and the income of putting the advertisement for thousands of times.
In an embodiment of the present application, the valid duration determining unit includes:
a first determination unit for determining a target month and a target date to which the target time belongs;
a month use valid number duration acquiring unit for acquiring a month use valid duration of the target media on the target device in the target month;
the advertisement putting total day acquiring unit is used for acquiring the advertisement putting total days of the target putting channel in the target month;
the first effective duration calculation unit is used for calculating the first effective duration of the target delivery channel for delivering the advertisements every day according to the effective duration of the monthly use and the total number of the advertisement delivery days;
the advertisement putting duration obtaining unit is used for obtaining the advertisement putting duration of the target putting channel on the target date;
the second effective duration calculating unit is used for calculating the second effective duration of the target delivery channel for delivering the advertisements in each hour by using the first effective duration and the advertisement delivery duration;
and the effective duration calculation unit is used for calculating the effective duration of the target release channel for releasing the advertisements of the target industry per hour based on the second effective duration and the target proportion, wherein the target proportion is the proportion of the advertisements released by the target release channel in the target release channel.
Further, the advertisement delivery effect estimation device provided by the embodiment of the application further includes a first adjusting unit, configured to adjust the effective monthly usage duration based on a preset coverage depth factor and/or coverage breadth factor, so as to obtain the effective monthly usage duration; and the first effective duration calculation unit is specifically used for calculating the first effective duration of the target delivery channel delivering the advertisements every day according to the target month use effective duration and the total number of advertisement delivery days.
Further, the advertisement delivery effect estimation device provided by the embodiment of the application further comprises a second adjusting unit, which is used for judging whether the target date meets a preset duration reward rule; if the target date is sufficient for the duration rewarding rule, adjusting the first effective duration according to the duration adjustment parameter indicated by the duration rewarding rule to obtain a first target effective duration; and the second effective duration calculating unit is specifically used for calculating the second effective duration of the target delivery channel for delivering the advertisement per hour by using the first target effective duration and the advertisement delivery duration.
Further, the advertisement delivery effect estimation device provided by the embodiment of the application further includes a third adjustment unit, configured to determine a target time period to which the target time belongs; inquiring the corresponding relation between a preset time period and a time period adjusting factor, and determining a target time period adjusting factor corresponding to the target time period; adjusting the second effective duration based on the target time period adjustment factor to obtain a second target effective duration; and the effective duration calculation unit is specifically used for calculating the effective duration of the advertisement of the target industry released by the target release channel per hour based on the second target effective duration and the target proportion.
Further, an embodiment of the present application further provides a server, including a memory and a processor, where the memory is used to store a program, and the processor calls the program, and the program is used to:
receiving a delivery effect estimation request, wherein the delivery effect estimation request indicates a target industry and a target delivery channel to which a target advertisement to be subjected to delivery effect estimation belongs and target time for requesting delivery effect estimation;
determining the effective time for releasing the advertisements of the target industry in the unit time of the target release channel in the target time;
calculating the total exposure number of the advertisements delivered to the target industry in the unit time of the target delivery channel in the target time based on the effective duration and the preset advertisement loading rate;
and calculating the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement unit time in the target delivery channel and the total delivery times of the target industry advertisement unit time in the target delivery channel.
Further, an embodiment of the present application further provides a computer-readable storage medium, where computer-executable instructions are stored in the computer-readable storage medium, and the computer-executable instructions are used to execute the advertisement delivery effect estimation method.
The application provides an advertisement delivery effect estimation device, a server and a storage medium, wherein a delivery effect estimation request is received, and the delivery effect estimation request indicates a target industry to which a target advertisement to be subjected to delivery effect estimation belongs, a target delivery channel and target time for requesting delivery effect estimation; determining the effective time length of the advertisements delivered to the target industry in the unit time of the target delivery channel in the target time, and calculating the total exposure number of the advertisements delivered to the target industry in the unit time of the target delivery channel in the target time based on the effective time length and the preset advertisement loading rate; and then calculating the exposure number of the target advertisement in the target delivery channel in unit time in the target time according to the total exposure number so as to realize the estimation of the advertisement delivery effect on the basis of not utilizing the actual advertisement delivery effect.
In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising an … …" does not exclude the presence of other identical elements in a process, method, article, or apparatus that comprises the element.
The embodiments in the present description are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments are referred to each other.
The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present invention. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the invention. Thus, the present invention is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.
Claims (12)
1. An advertisement putting effect estimation method is characterized by comprising the following steps:
receiving a delivery effect estimation request, wherein the delivery effect estimation request indicates a target industry and a target delivery channel to which a target advertisement to be subjected to delivery effect estimation belongs, and target time for requesting delivery effect estimation;
determining the effective duration of the target delivery channel delivering the advertisement of the target industry in unit time in the target time;
calculating the total exposure number of the advertisements delivered to the target industry in the target time in the unit time of the target delivery channel based on the effective duration and a preset advertisement loading rate;
and calculating the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement unit time in the target delivery channel in the target time and the total delivery times of the advertisement unit time of the target industry in the target delivery channel in the target time.
2. The method of claim 1, further comprising:
calculating an adjustment parameter of the target delivery channel according to the number of the advertisements delivered by the target delivery channel in unit time;
acquiring preset advertisement putting efficiency of the advertisement of the target industry in the target channel, wherein the advertisement putting efficiency comprises an advertisement click rate, an advertisement conversion rate and/or income of putting the advertisement for thousands of times;
and adjusting the advertisement putting efficiency based on the adjusting parameters to generate target advertisement putting efficiency.
3. The method of claim 2, wherein when the advertisement placement efficiency comprises an advertisement click-through rate, the target advertisement placement efficiency comprises a target advertisement click-through rate, the method further comprising:
and calculating the advertisement click rate of the target advertisement in the target delivery channel based on the exposure number and the target advertisement click rate.
4. The method of claim 3, wherein when the ad placement efficiency further comprises an ad conversion rate, the targeted ad placement efficiency further comprises a targeted ad conversion rate, the method further comprising:
and calculating the advertisement conversion amount of the target advertisement in the target delivery channel based on the advertisement click rate and the target advertisement conversion rate.
5. The method of claim 2, wherein when the ad placement efficiency comprises revenue from a thousand impressions, the targeted ad placement efficiency comprises revenue from a thousand impressions, the method further comprising:
and calculating the advertisement budget value of the target advertisement in the target delivery channel according to the exposure number and the income of the target advertisement delivery for thousands of times.
6. The method of claim 1, wherein the targeted delivery channel comprises targeted media and targeted devices, and wherein determining an effective length of time for delivering the targeted industry advertisement per unit time of the targeted delivery channel in the targeted time comprises:
determining a target month and a target date to which the target time belongs;
acquiring the effective monthly use duration of the target media in the target month on the target equipment;
acquiring the total number of advertisement putting days of the target putting channel in the target month;
calculating a first effective duration for releasing the advertisements in the target release channel every day according to the effective duration for the monthly use and the total number of the advertisement releasing days;
acquiring the advertisement putting duration of the target putting channel on the target date;
calculating a second effective duration for releasing the advertisement in the target release channel per hour by using the first effective duration and the advertisement release duration;
and calculating the effective time length of the target release channel for releasing the advertisements of the target industry per hour based on the second effective time length and a target proportion, wherein the target proportion is the proportion of the advertisements released by the target release channel in the target release channel.
7. The method of claim 6, further comprising:
adjusting the effective monthly use duration based on a preset coverage depth factor and/or coverage breadth factor to obtain a target effective monthly use duration;
calculating the first effective duration of the target delivery channel for delivering the advertisements every day according to the effective duration of the monthly use and the total number of days of advertisement delivery, and the method comprises the following steps: and calculating the first effective duration of the target delivery channel for delivering the advertisements every day according to the effective duration of the target month and the total number of days for delivering the advertisements.
8. The method of claim 6, further comprising:
judging whether the target date meets a preset duration reward rule or not;
if the target date meets the duration rewarding rule, adjusting the first effective duration according to the duration adjustment parameter indicated by the duration rewarding rule to obtain a first target effective duration;
the calculating a second effective duration of the target delivery channel for delivering the advertisement per hour by using the first effective duration and the advertisement delivery duration comprises: and calculating a second effective duration for releasing the advertisement in the target release channel every hour by using the first target effective duration and the advertisement release duration.
9. The method of claim 8, further comprising:
determining a target time period to which the target time belongs;
inquiring the corresponding relation between a preset time period and a time period adjusting factor, and determining a target time period adjusting factor corresponding to the target time period;
adjusting the second effective duration based on the target time period adjustment factor to obtain a second target effective duration;
calculating the effective time length of the target delivery channel for delivering the advertisement of the target industry per hour based on the second effective time length and the target proportion, wherein the calculating the effective time length comprises the following steps: and calculating the effective time length of the target delivery channel for delivering the advertisement of the target industry per hour based on the second target effective time length and the target proportion.
10. An advertisement placement effect estimation device, comprising:
the device comprises a request receiving unit, a target advertisement delivering unit and a target advertisement delivering unit, wherein the request receiving unit is used for receiving a delivering effect estimation request which indicates a target industry and a target delivering channel to which a target advertisement to be delivered effect estimated belongs and target time for requesting delivering effect estimation;
the effective duration determining unit is used for determining the effective duration of the advertisements delivered to the target industry in the target time in the unit time of the target delivery channel;
a total exposure number calculation unit, configured to calculate a total exposure number of the advertisement delivered to the target industry in the target time in the unit time of the target delivery channel based on the effective duration and a preset advertisement loading rate;
and the exposure number calculation unit is used for calculating the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement unit time in the target delivery channel and the delivery total times of the advertisement unit time of the target industry in the target time in the target delivery channel.
11. A server, comprising a memory for storing a program and a processor for invoking the program, the program for:
receiving a delivery effect estimation request, wherein the delivery effect estimation request indicates a target industry and a target delivery channel to which a target advertisement to be subjected to delivery effect estimation belongs, and target time for requesting delivery effect estimation;
determining the effective duration of the target delivery channel delivering the advertisement of the target industry in unit time in the target time;
calculating the total exposure number of the advertisements delivered to the target industry in the target time in the unit time of the target delivery channel based on the effective duration and a preset advertisement loading rate;
and calculating the exposure number of the target advertisement unit time in the target delivery channel in the target time according to the total exposure number, the delivery times of the target advertisement unit time in the target delivery channel in the target time and the total delivery times of the advertisement unit time of the target industry in the target delivery channel in the target time.
12. A computer storage medium, wherein the computer-readable storage medium stores computer-executable instructions for executing the advertisement placement effectiveness prediction method according to any one of claims 1 to 9.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910044150.5A CN109801106B (en) | 2019-01-17 | 2019-01-17 | Advertisement putting effect estimation method and device, server and storage medium |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201910044150.5A CN109801106B (en) | 2019-01-17 | 2019-01-17 | Advertisement putting effect estimation method and device, server and storage medium |
Publications (2)
| Publication Number | Publication Date |
|---|---|
| CN109801106A true CN109801106A (en) | 2019-05-24 |
| CN109801106B CN109801106B (en) | 2020-10-02 |
Family
ID=66559621
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201910044150.5A Active CN109801106B (en) | 2019-01-17 | 2019-01-17 | Advertisement putting effect estimation method and device, server and storage medium |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN109801106B (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110191373A (en) * | 2019-06-26 | 2019-08-30 | 广州市百果园信息技术有限公司 | Video explores equalization methods, device, equipment and the medium of strategy |
| CN111311312A (en) * | 2020-01-20 | 2020-06-19 | 深圳市酷开网络科技有限公司 | Advertisement effect evaluation method, display terminal and computer-readable storage medium |
| CN112860998A (en) * | 2021-02-08 | 2021-05-28 | 浙江大学 | Click rate estimation method based on multi-task learning mechanism |
| CN113159842A (en) * | 2021-04-14 | 2021-07-23 | 微梦创科网络科技（中国）有限公司 | Method and system for putting price-guaranteeing advertisement |
| CN113570403A (en) * | 2021-06-30 | 2021-10-29 | 北京达佳互联信息技术有限公司 | Promotion information release effect prediction method and device and server |
| CN114004659A (en) * | 2021-11-05 | 2022-02-01 | 北京库睿科技有限公司 | Multimedia content delivery method, device, computer equipment and medium |
Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102110265A (en) * | 2009-12-23 | 2011-06-29 | 深圳市腾讯计算机系统有限公司 | Network advertisement effect estimating method and network advertisement effect estimating system |
| CN104035926A (en) * | 2013-03-05 | 2014-09-10 | 北京思博途信息技术有限公司 | Internet information release method and system |
| CN104268644A (en) * | 2014-09-23 | 2015-01-07 | 新浪网技术(中国)有限公司 | Method and device for predicting click frequency of advertisement at advertising position |
| CN108269109A (en) * | 2016-12-30 | 2018-07-10 | 深圳市优朋普乐传媒发展有限公司 | A kind of Advertisement arrangement injected volume equalization methods and device |
| CN108932627A (en) * | 2017-05-27 | 2018-12-04 | 腾讯科技（深圳）有限公司 | Predictor method, device and the readable storage medium storing program for executing of the depletion rate of CPA advertisement |
| CN109189951A (en) * | 2018-07-03 | 2019-01-11 | 上海掌门科技有限公司 | A kind of multimedia resource recommended method, equipment and storage medium |
-
2019
- 2019-01-17 CN CN201910044150.5A patent/CN109801106B/en active Active
Patent Citations (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102110265A (en) * | 2009-12-23 | 2011-06-29 | 深圳市腾讯计算机系统有限公司 | Network advertisement effect estimating method and network advertisement effect estimating system |
| CN104035926A (en) * | 2013-03-05 | 2014-09-10 | 北京思博途信息技术有限公司 | Internet information release method and system |
| CN104268644A (en) * | 2014-09-23 | 2015-01-07 | 新浪网技术(中国)有限公司 | Method and device for predicting click frequency of advertisement at advertising position |
| CN108269109A (en) * | 2016-12-30 | 2018-07-10 | 深圳市优朋普乐传媒发展有限公司 | A kind of Advertisement arrangement injected volume equalization methods and device |
| CN108932627A (en) * | 2017-05-27 | 2018-12-04 | 腾讯科技（深圳）有限公司 | Predictor method, device and the readable storage medium storing program for executing of the depletion rate of CPA advertisement |
| CN109189951A (en) * | 2018-07-03 | 2019-01-11 | 上海掌门科技有限公司 | A kind of multimedia resource recommended method, equipment and storage medium |
Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN110191373A (en) * | 2019-06-26 | 2019-08-30 | 广州市百果园信息技术有限公司 | Video explores equalization methods, device, equipment and the medium of strategy |
| CN110191373B (en) * | 2019-06-26 | 2021-12-31 | 广州市百果园信息技术有限公司 | Method, device, equipment and medium for balancing video exploration strategy |
| CN111311312A (en) * | 2020-01-20 | 2020-06-19 | 深圳市酷开网络科技有限公司 | Advertisement effect evaluation method, display terminal and computer-readable storage medium |
| CN112860998A (en) * | 2021-02-08 | 2021-05-28 | 浙江大学 | Click rate estimation method based on multi-task learning mechanism |
| CN112860998B (en) * | 2021-02-08 | 2022-05-10 | 浙江大学 | Click rate estimation method based on multi-task learning mechanism |
| CN113159842A (en) * | 2021-04-14 | 2021-07-23 | 微梦创科网络科技（中国）有限公司 | Method and system for putting price-guaranteeing advertisement |
| CN113159842B (en) * | 2021-04-14 | 2024-03-26 | 微梦创科网络科技（中国）有限公司 | Pricing and quality-keeping advertisement delivery method and system |
| CN113570403A (en) * | 2021-06-30 | 2021-10-29 | 北京达佳互联信息技术有限公司 | Promotion information release effect prediction method and device and server |
| CN114004659A (en) * | 2021-11-05 | 2022-02-01 | 北京库睿科技有限公司 | Multimedia content delivery method, device, computer equipment and medium |
Also Published As
| Publication number | Publication date |
|---|---|
| CN109801106B (en) | 2020-10-02 |
Similar Documents
| Publication | Publication Date | Title |
|---|---|---|
| CN109801106B (en) | Advertisement putting effect estimation method and device, server and storage medium | |
| CN108898421B (en) | Advertisement putting method and device and electronic equipment | |
| JP6422904B2 (en) | System and method for auctioning wireless device assets and providing asset allocation options for wireless devices | |
| CN108053265B (en) | Method and system for distributing advertisement order quantity | |
| CN108846688B (en) | Advertisement putting control method and device and electronic equipment | |
| JP5973416B2 (en) | Advertising device, prediction method, and prediction program | |
| JP6949555B2 (en) | Information processing equipment, information processing methods, and programs | |
| CN107688972B (en) | PDB advertisement order putting method and system | |
| CN108009862B (en) | Method and device for early warning of balance of advertising expense | |
| US20150112795A1 (en) | Efficient budget pacing | |
| CN102567894A (en) | Method and device for delivering advertisements on mobile equipment | |
| CN108269109A (en) | A kind of Advertisement arrangement injected volume equalization methods and device | |
| CN108985828A (en) | Method, system, electronic equipment and its medium for preventing advertising expenditure excess from deducting | |
| KR20160013278A (en) | Advertisement server and method for determining exposure quantity of advertisement | |
| JP2020160938A (en) | Plan forming device and computer program | |
| CN106251163A (en) | Information push control method and device | |
| JP6946082B2 (en) | Advertisement distribution support device, advertisement distribution support method, and program | |
| KR101430648B1 (en) | Method and apparatus for exposing targeting advertisement | |
| JP2017512346A (en) | System and method for providing distribution of a specific number of media content via a plurality of distribution nodes | |
| CN108428161B (en) | Method and device for predicting advertising throwing amount and electronic equipment | |
| KR20140042021A (en) | Advertisement providing method and system thereof, and apparatus supporting the same | |
| CN111292128B (en) | An advertisement delivery method, delivery device and server | |
| CN114066532A (en) | Server and Ad Delivery Control Method | |
| CN114418648A (en) | Advertisement putting method and device, storage medium and electronic equipment | |
| JP5699233B1 (en) | Generating device, generating method, and generating program |
Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| SE01 | Entry into force of request for substantive examination | ||
| SE01 | Entry into force of request for substantive examination | ||
| GR01 | Patent grant | ||
| GR01 | Patent grant |