CN109801093A - The determination method, apparatus of publicity orders revenue decline reason, server, medium - Google Patents
The determination method, apparatus of publicity orders revenue decline reason, server, medium Download PDFInfo
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Abstract
The embodiment of the invention discloses a kind of determination method, apparatus of publicity orders revenue decline reason, server, medium.Wherein, method includes: the ad data that whole publicity orders are obtained from database, and the ad data includes the prices of publicity orders, budget, the advertisement position always amount of showing, the amount of showing of each publicity orders；Targeted advertisements order revenue decline analysis is carried out according to the ad data, and according to preset rules, determines targeted advertisements order revenue decline reason.The embodiment of the present invention automatically analyzes the ad data of the whole publicity orders obtained from database by server comprehensively, and then the reason of determining publicity orders revenue decline, solves the problems, such as the beneficial effect that the reason of difficulty was big, at high cost, low efficiency, the period is long, accuracy rate is low the reason of manual analysis determines advertising income decline, realized analysis publicity orders revenue decline is efficient, accuracy rate is high, input cost reduces.
Description
Technical field
The present embodiments relate to internet area more particularly to a kind of determination sides of publicity orders revenue decline reason
Method, device, server, medium.
Background technique
Currently, Internet advertising business iteration speed is fast, the problem of all various aspects all may result in advertising income decline,
It causes damages to advertising platform, as publicity orders unit price reduces, advertisement position always shows number and declines, by other publicity orders amounts of robbing
Deng.
In the prior art, determining by being positioned manually for advertising income decrease reason, needs manually to export
More days advertising income data finally obtain income using the situation of change of more days income data of Excel tool analysis
The root of decline problem because.
But the reason of determining advertising income decline by manual analysis, not only difficulty is big, but also can consume a large amount of manpowers
Material resources, low efficiency, the period is long, accuracy rate is low.
Summary of the invention
The embodiment of the present invention provides a kind of determination method, apparatus of publicity orders revenue decline reason, server, medium,
To realize the reason of automatically determining publicity orders revenue decline, cost of labor is reduced, determining publicity orders revenue decline is improved
The efficiency and accuracy rate of reason.
In a first aspect, the embodiment of the invention provides a kind of determination method of publicity orders revenue decline reason, this method
Include:
Obtain the ad data of whole publicity orders from database, the ad data include publicity orders price,
Budget, the advertisement position always amount of showing, the amount of showing of each publicity orders；
Targeted advertisements order revenue decline analysis is carried out according to the ad data, and according to preset rules, determines target
Publicity orders revenue decline reason.
Second aspect, the embodiment of the invention also provides a kind of determining device of publicity orders revenue decline reason, the dresses
It sets and includes:
Data acquisition module, for obtaining the ad data of whole publicity orders, the ad data packet from database
Include the prices of publicity orders, budget, the advertisement position always amount of showing, the amount of showing of each publicity orders；
Data analysis module, for carrying out targeted advertisements order income according to the ad data, and according to preset rules
Decline analysis, determines targeted advertisements order revenue decline reason.
The third aspect, the embodiment of the invention also provides a kind of server, which includes:
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processing
Device realizes the determination method of the publicity orders revenue decline reason as described in any in the embodiment of the present invention.
Fourth aspect, the embodiment of the invention also provides a kind of computer readable storage mediums, are stored thereon with computer
Program is realized when the program is executed by processor such as the publicity orders revenue decline reason as described in any in the embodiment of the present invention
Determine method.
The embodiment of the present invention automatically analyzes the wide of the whole publicity orders obtained from database by server comprehensively
It is difficult to solve the reason of manual analysis determines advertising income decline for the reason of accusing data, and then determining publicity orders revenue decline
The reason of spending big, at high cost, low efficiency, the problem that the period is long, accuracy rate is low, realizing analysis publicity orders revenue decline is high
The beneficial effect that effect, accuracy rate are high, input cost reduces.
Detailed description of the invention
Fig. 1 is the flow chart of the determination method of the publicity orders revenue decline reason in the embodiment of the present invention one；
Fig. 2 is the flow chart of the determination method of the publicity orders revenue decline reason in the embodiment of the present invention two；
Fig. 3 is the structural schematic diagram of the determining device of the publicity orders revenue decline reason in the embodiment of the present invention three；
Fig. 4 is the structural schematic diagram of the server in the embodiment of the present invention four.
Specific embodiment
The present invention is described in further detail with reference to the accompanying drawings and examples.It is understood that this place is retouched
The specific embodiment stated is used only for explaining the present invention rather than limiting the invention.It also should be noted that in order to just
Only the parts related to the present invention are shown in description, attached drawing rather than entire infrastructure.
Embodiment one
Fig. 1 is the flow chart of the determination method for the publicity orders revenue decline reason that the embodiment of the present invention one provides, this reality
The case where example is applicable to the reason of determining publicity orders revenue decline is applied, this method can be by publicity orders revenue decline reason
Determining device execute, which is for example configured in server.As shown in Figure 1, this method specifically includes:
S110, the ad data that whole publicity orders are obtained from database, the ad data includes publicity orders
Price, budget, the advertisement position always amount of showing, the amount of showing of each publicity orders.
Wherein, the price of publicity orders refers to price when publicity orders are set up, such as the application scenarios in search engine
Under, the big weights influence factor which would generally sort as term, illustratively, twitter wishes as advertiser
It promotes, when search user searches T, recommends to will appear twitter and the recommendation word of other T beginning of letter in word, price is high
Low is the big weight of sequence, if twitter publicity orders price highest, sequence of the twitter in all recommendation words
Up front, publicity orders are low-cost, recommend word sequence will be rearward.Budget refers to that advertiser's advertisement popularization can
The amount of money of payment, advertising platform is charged according to the clicking rate and inversion quantity of advertisement during advertisement promotion, if advertisement
Clicking rate and conversion ratio reache a certain level, for the budgetary shortfall of advertiser to pay this expense, which will be by under
Line, wherein conversion ratio refers to that search user realizes the behaviors such as purchase, downloading by clicking the recommendation word of advertising platform.Advertisement
Always the amount of showing refers to the search user quantity for recommending word that advertising platform is showed according to keyword in search key for position.Often
The amount of showing of a publicity orders refers to a publicity orders in its promotional content of each advertisement position as the number for recommending word to show.On
The data for stating several aspects of publicity orders can all influence the increase and decrease of advertising income.
S120, targeted advertisements order revenue decline analysis is carried out according to the ad data, and according to preset rules, determined
Targeted advertisements order revenue decline reason.
Specifically, influence publicity orders revenue decline the reason of be it is various, factor from every side analyzed.
For example, determining the original of the targeted advertisements order revenue decline when the decline of the price of the targeted advertisements order
Because being the decline of advertisement unit price；When the income of the targeted advertisements order is more than budget, the targeted advertisements order income is determined
The reason of decline is advertising budget deficiency；When the targeted advertisements order is not in line or the more new state after same day zero point,
The reason of determining the targeted advertisements order revenue decline is that the advertisement part time is not online.The analysis of above-mentioned several aspect factors
Can carry out simultaneously, can also the random progress one by one of sequence, in the present embodiment without limitation.
Wherein, the unit price of publicity orders is influenced by advertising market, if whithin a period of time, a certain field is more hot
Door, advertisement competition can be fiercer, therefore the price of publicity orders will go up therewith, opposite, if a product temperature drop
Low, the price of publicity orders can also decrease.When the income of a publicity orders is more than the budget of advertiser, the advertisement
Order is possible will be offline, is no longer presented in advertising platform, therefore will not generate corresponding income, will directly result in
The reduction of publicity orders income.In addition, some publicity orders are only online in part-time, remaining time be it is not online,
When publicity orders are not in line or the more new state after same day zero point, just it is not easy searched user and searches, clicking rate
Decline therewith, the income of publicity orders will decline.
Preferably, after determining targeted advertisements order revenue decline reason, this method further include:
The reason of targeted advertisements order revenue decline is shown in a manner of front end page or mail.
When passing through the analyses of publicity orders data, it is determined that after the reason of publicity orders revenue decline, analysis system can will
Analysis result feedback is to inform the personnel for monitoring publicity orders income fluctuation.Feedback system, which can be, is directly displayed at preceding end page
Face, be also possible to send mail to related personnel mailbox.
The embodiment of the present invention automatically analyzes the wide of the whole publicity orders obtained from database by server comprehensively
It is difficult to solve the reason of manual analysis determines advertising income decline for the reason of accusing data, and then determining publicity orders revenue decline
The reason of spending big, at high cost, low efficiency, the problem that the period is long, accuracy rate is low, realizing analysis publicity orders revenue decline is high
The beneficial effect that effect, accuracy rate are high, input cost reduces.
Embodiment two
Fig. 2 is the flow chart of the determination method of publicity orders revenue decline reason provided by Embodiment 2 of the present invention, this reality
It applies example two and makes on the basis of example 1 and further optimize.As shown in Figure 2, which comprises
S210, the ad data that whole publicity orders are obtained from database, the ad data includes publicity orders
Price, budget, the advertisement position always amount of showing, the amount of showing of each publicity orders.
S220, when the targeted advertisements order price decline when, determine the original of the targeted advertisements order revenue decline
Because being the decline of advertisement unit price.
S230, when the income of the targeted advertisements order be more than budget when, determine the targeted advertisements order revenue decline
The reason of be advertising budget deficiency.
S240, when the targeted advertisements order is not in line or the more new state after same day zero point, determine the target
The reason of publicity orders revenue decline is that the advertisement part time is not online.
Whole advertisement positions of S250, the traversal targeted advertisements order, with the advertisement position of the determination targeted advertisements order
Always whether the amount of showing declines；If so, executing S251；If it is not, then executing S252.
Specifically, S220-S250 is these sides the reason of analyzing publicity orders revenue decline in terms of different respectively
The analysis in face can select a progress or carry out simultaneously, can also be analyzed one by one according to random order, comprehensive to cover
Publicity orders data.
One publicity orders, promotional content may be showed in multiple advertisement positions, if some of which advertisement position is not
The advertisement is shown again, then the always amount of showing of the advertisement will decline, and clicking rate can also decline therewith, this directly results in advertisement and orders
Single revenue decline.If the always amount of showing of the advertisement does not reduce, need further to analyze.
S251, when always the amount of showing decrease beyond first threshold to the advertisement position of the targeted advertisements order, determine the mesh
The reason of marking publicity orders revenue decline is that the always amount of showing of advertisement position is reduced.
Wherein, first threshold is to influence publicity orders income according to set by the empirical value of advertisement field related personnel
Factor be it is various, can be true only when always the amount of showing decrease beyond first threshold to the advertisement position of targeted advertisements order
Set the goal publicity orders revenue decline the reason of be advertisement position the always amount of showing reduce.
S252, it is directed to the targeted advertisements order, judges whether there is the targeted advertisements position of the amount of showing decline；If it exists,
Then execute S253.
When always the amount of showing does not decline the advertisement position of targeted advertisements order, then to each advertisement of targeted advertisements order
Position is analyzed one by one, to judge whether the amount of the showing decline of the publicity orders in some advertisement position.When in the presence of the amount of showing
When the advertisement position of decline, then need to further determine whether to have occurred the amount of robbing, i.e. the amount of showing of other advertisements rises, and occupies mesh
Publicity orders are marked in the amount of showing of the advertisement position.
S253, judge whether the amount of showing of targeted advertisements position decrease beyond second threshold, and in the targeted advertisements position
Whether the amount of showing for distributing to other publicity orders increases and beyond third threshold value；If so, executing S254.
Wherein, second threshold is same as third threshold value is set according to the empirical value of advertisement field related personnel.When
Meet targeted advertisements order simultaneously to decrease beyond second threshold in the amount of showing of targeted advertisements position and distribute in targeted advertisements position
When exceeding the condition of third threshold value to the increase of the amount of showing of other publicity orders, publicity orders revenue decline can be made
The reason is that the judgement for the amount of robbing has occurred.
S254, determine that the reason of targeted advertisements order revenue decline is that the targeted advertisements order is ordered by other advertisements
The singly amount of robbing.
Process based on above-mentioned analysis can determine targeted advertisements order revenue decline when meeting preset condition
The reason is that the targeted advertisements order is by other publicity orders amounts of robbing.
The technical solution of the present embodiment, by from the price of publicity orders, budget, presence, advertisement position always the amount of showing,
The reason of amount of showing etc. of each publicity orders automatically analyzes determining publicity orders revenue decline, it is true to solve manual analysis
The reason of determining publicity orders revenue decline low efficiency, the problem that accuracy rate is low, at high cost realize under analysis publicity orders income
The beneficial effect that the reason of drop is efficient, accuracy rate is high, input cost reduces.
Embodiment three
Fig. 3 is the structural schematic diagram of the determining device of the publicity orders revenue decline reason in the embodiment of the present invention three.Such as
Shown in Fig. 3, the determining device of publicity orders revenue decline reason includes: data acquisition module 310 and data analysis module 320.
Wherein, data acquisition module 310, it is described wide for obtaining the ad data of whole publicity orders from database
Accusing data includes the prices of publicity orders, budget, the advertisement position always amount of showing, the amount of showing of each publicity orders；Data analyze mould
Block 320 determines mesh for carrying out targeted advertisements order revenue decline analysis according to the ad data, and according to preset rules
Mark publicity orders revenue decline reason.
The embodiment of the present invention is automatically analyzed comprehensively from data by data acquisition module 310 and data analysis module 320
The ad data of the whole publicity orders obtained in library, and then the reason of determining publicity orders revenue decline, solve artificial point
Analysing the reason of determining advertising income decline, difficulty is big, at high cost, low efficiency, the problem that the period is long, accuracy rate is low, realizes analysis
The beneficial effect that the reason of publicity orders revenue decline is efficient, accuracy rate is high, input cost reduces.
Further, data analysis module 320 includes:
Advertisement position Traversal Unit is ordered for traversing whole advertisement positions of targeted advertisements order with the determination targeted advertisements
Always whether the amount of showing declines single advertisement position；
The total amount of the showing analytical unit of advertisement position, for always the amount of showing to be decrease beyond when the advertisement position of the targeted advertisements order
When first threshold, the reason of determining the targeted advertisements order revenue decline is that the always amount of showing of advertisement position is reduced；
Targeted advertisements position analytical unit, for when always the amount of showing does not decline the advertisement position of the targeted advertisements order,
For the targeted advertisements order, the targeted advertisements position of the amount of showing decline is judged whether there is；When judge exist the amount of showing under
When dropping and decreaseing beyond the targeted advertisements position of second threshold, then judge that distributing to other advertisements in the targeted advertisements position orders
Whether single amount of showing increases and beyond third threshold value；If so, the reason of determining the targeted advertisements order revenue decline
It is the targeted advertisements order by other publicity orders amounts of robbing.
Further, data analysis module 320 further include:
Publicity orders price analysis unit, for determining the target when the decline of the price of the targeted advertisements order
The reason of publicity orders revenue decline is the decline of advertisement unit price；
Budget analysis unit, for determining the targeted advertisements when the income of the targeted advertisements order is more than budget
The reason of order revenue decline is advertising budget deficiency；
Advertisement state analysis unit, for when the targeted advertisements order is not in line or more new state after same day zero point
When, the reason of determining the targeted advertisements order revenue decline is that the advertisement part time is not online
Further, the determining device of publicity orders revenue decline reason further include:
As a result display module, for showing the targeted advertisements order revenue decline in a manner of front end page or mail
The reason of.
The executable present invention of the determining device of publicity orders revenue decline reason provided by the embodiment of the present invention is any real
The determination method for applying publicity orders revenue decline reason provided by example has the corresponding functional module of execution method and beneficial to effect
Fruit.
Example IV
Fig. 4 is the structural schematic diagram of the server in the embodiment of the present invention four.Fig. 4, which is shown, to be suitable for being used to realizing the present invention
The block diagram of the exemplary servers 412 of embodiment.The server 412 that Fig. 4 is shown is only an example, should not be to the present invention
The function and use scope of embodiment bring any restrictions.
As shown in figure 4, server 412 is showed in the form of universal computing device.The component of server 412 may include but
Be not limited to: one or more processor or processing unit 416, system storage 428, connect different system components (including
System storage 428 and processing unit 416) bus 418.
Bus 418 indicates one of a few class bus structures or a variety of, including memory bus or Memory Controller,
Peripheral bus, graphics acceleration port, processor or the local bus using any bus structures in a variety of bus structures.It lifts
For example, these architectures include but is not limited to industry standard architecture (ISA) bus, microchannel architecture (MAC)
Bus, enhanced isa bus, Video Electronics Standards Association (VESA) local bus and peripheral component interconnection (PCI) bus.
Server 412 typically comprises a variety of computer system readable media.These media can be it is any being capable of bedding and clothing
The usable medium that business device 412 accesses, including volatile and non-volatile media, moveable and immovable medium.
System storage 428 may include the computer system readable media of form of volatile memory, such as deposit at random
Access to memory (RAM) 430 and/or cache memory 432.Server 412 may further include it is other it is removable/can not
Mobile, volatile/non-volatile computer system storage medium.Only as an example, storage system 434 can be used for reading and writing not
Movably, non-volatile magnetic media (Fig. 4 do not show, commonly referred to as " hard disk drive ").It although not shown in fig 4, can be with
The disc driver for reading and writing to removable non-volatile magnetic disk (such as " floppy disk ") is provided, and non-volatile to moving
The CD drive of CD (such as CD-ROM, DVD-ROM or other optical mediums) read-write.In these cases, each driving
Device can be connected by one or more data media interfaces with bus 418.Memory 428 may include at least one program
Product, the program product have one group of (for example, at least one) program module, these program modules are configured to perform the present invention
The function of each embodiment.
Program/utility 440 with one group of (at least one) program module 442, can store in such as memory
In 428, such program module 442 includes but is not limited to operating system, one or more application program, other program modules
And program data, it may include the realization of network environment in each of these examples or certain combination.Program module 442
Usually execute the function and/or method in embodiment described in the invention.
Server 412 can also be with one or more external equipments 414 (such as keyboard, sensing equipment, display 424 etc.)
Communication, can also be enabled a user to one or more equipment interact with the server 412 communicate, and/or with make the clothes
Any equipment (such as network interface card, modem etc.) that business device 412 can be communicated with one or more of the other calculating equipment
Communication.This communication can be carried out by input/output (I/O) interface 422.Also, server 412 can also be suitable by network
Orchestration 420 and one or more network (such as local area network (LAN), wide area network (WAN) and/or public network, such as because of spy
Net) communication.As shown, network adapter 420 is communicated by bus 418 with other modules of server 412.It should be understood that
Although not shown in fig 4, other hardware and/or software module can be used in conjunction with server 412, including but not limited to: micro- generation
Code, device driver, redundant processing unit, external disk drive array, RAID system, tape drive and data backup are deposited
Storage system etc..
Processing unit 416 by the program that is stored in system storage 428 of operation, thereby executing various function application with
And data processing, such as realize the determination method of publicity orders revenue decline reason provided by the embodiment of the present invention, this method
Include:
Obtain the ad data of whole publicity orders from database, the ad data include publicity orders price,
Budget, the advertisement position always amount of showing, the amount of showing of each publicity orders；
Targeted advertisements order revenue decline analysis is carried out according to the ad data, and according to preset rules, determines target
Publicity orders revenue decline reason.
Embodiment five
The embodiment of the present invention five additionally provides a kind of computer readable storage medium, is stored thereon with computer program, should
The determination method that the publicity orders revenue decline reason as provided by the embodiment of the present invention is realized when program is executed by processor, should
Method includes:
Obtain the ad data of whole publicity orders from database, the ad data include publicity orders price,
Budget, the advertisement position always amount of showing, the amount of showing of each publicity orders；
Targeted advertisements order revenue decline analysis is carried out according to the ad data, and according to preset rules, determines target
Publicity orders revenue decline reason.
The computer storage medium of the embodiment of the present invention, can be using any of one or more computer-readable media
Combination.Computer-readable medium can be computer-readable signal media or computer readable storage medium.It is computer-readable
Storage medium for example may be-but not limited to-the system of electricity, magnetic, optical, electromagnetic, infrared ray or semiconductor, device or
Device, or any above combination.The more specific example (non exhaustive list) of computer readable storage medium includes: tool
There are electrical connection, the portable computer diskette, hard disk, random access memory (RAM), read-only memory of one or more conducting wires
(ROM), erasable programmable read only memory (EPROM or flash memory), optical fiber, portable compact disc read-only memory (CD-
ROM), light storage device, magnetic memory device or above-mentioned any appropriate combination.In this document, computer-readable storage
Medium can be any tangible medium for including or store program, which can be commanded execution system, device or device
Using or it is in connection.
Computer-readable signal media may include in a base band or as carrier wave a part propagate data-signal,
Wherein carry computer-readable program code.The data-signal of this propagation can take various forms, including but unlimited
In electromagnetic signal, optical signal or above-mentioned any appropriate combination.Computer-readable signal media can also be that computer can
Any computer-readable medium other than storage medium is read, which can send, propagates or transmit and be used for
By the use of instruction execution system, device or device or program in connection.
The program code for including on computer-readable medium can transmit with any suitable medium, including --- but it is unlimited
In wireless, electric wire, optical cable, RF etc. or above-mentioned any appropriate combination.
The computer for executing operation of the present invention can be write with one or more programming languages or combinations thereof
Program code, described program design language include object oriented program language-such as Java, Smalltalk, C++,
Further include conventional procedural programming language-such as " such as " language or similar programming language.Program code can be with
It fully executes, partly execute on the user computer on the user computer, being executed as an independent software package, portion
Divide and partially executes or executed on a remote computer or server completely on the remote computer on the user computer.?
Be related in the situation of remote computer, remote computer can pass through the network of any kind --- including local area network (LAN) or
The domain wide area network (WAN) is connected to subscriber computer, or, it may be connected to outer computer (such as mentioned using Internet service
It is connected for quotient by internet).
Note that the above is only a better embodiment of the present invention and the applied technical principle.It will be appreciated by those skilled in the art that
The invention is not limited to the specific embodiments described herein, be able to carry out for a person skilled in the art it is various it is apparent variation,
It readjusts and substitutes without departing from protection scope of the present invention.Therefore, although being carried out by above embodiments to the present invention
It is described in further detail, but the present invention is not limited to the above embodiments only, without departing from the inventive concept, also
It may include more other equivalent embodiments, and the scope of the invention is determined by the scope of the appended claims.
Claims (10)
1. a kind of determination method of publicity orders revenue decline reason characterized by comprising
Obtain the ad data of whole publicity orders from database, the ad data include the prices of publicity orders, budget,
The advertisement position always amount of showing, the amount of showing of each publicity orders；
Targeted advertisements order revenue decline analysis is carried out according to the ad data, and according to preset rules, determines targeted advertisements
Order revenue decline reason.
2. the determination method of publicity orders revenue decline reason according to claim 1, which is characterized in that described according to institute
Ad data is stated, and carries out targeted advertisements order revenue decline analysis according to preset rules, is determined under targeted advertisements order income
Reason drops, comprising:
Whole advertisement positions of the targeted advertisements order are traversed, always the amount of showing is with the advertisement position of the determination targeted advertisements order
No decline；
When always the amount of showing decrease beyond first threshold to the advertisement position of the targeted advertisements order, the targeted advertisements order is determined
The reason of revenue decline is that the always amount of showing of advertisement position is reduced；
When always the amount of showing does not decline the advertisement position of the targeted advertisements order, then the targeted advertisements order, judgement are directed to
With the presence or absence of the targeted advertisements position of the amount of showing decline；
When judging that there is the amount of showing declines and decrease beyond the targeted advertisements position of second threshold, then judge in the target
Whether the amount of showing that other publicity orders are distributed in advertisement position increases and beyond third threshold value；
If so, the reason of determining the targeted advertisements order revenue decline is the targeted advertisements order by other publicity orders
The amount of robbing.
3. the determination method of publicity orders revenue decline reason according to claim 1 or 2, which is characterized in that described
Targeted advertisements order revenue decline analysis is carried out according to the ad data, and according to preset rules, determines that targeted advertisements order is received
Enter decrease reason, further includes:
When the decline of the price of the targeted advertisements order, the reason of determining the targeted advertisements order revenue decline is handbill
Valence decline；And/or
When the income of the targeted advertisements order is more than budget, the reason of determining the targeted advertisements order revenue decline is wide
Accuse budgetary shortfall；And/or
When the targeted advertisements order is not in line or the more new state after same day zero point, determine that the targeted advertisements order is received
Entering the reason of declining is that the advertisement part time is not online.
4. the determination method of publicity orders revenue decline reason according to claim 1, which is characterized in that determining target
After publicity orders revenue decline reason, the method also includes:
The reason of targeted advertisements order revenue decline is shown in a manner of front end page or mail.
5. a kind of determining device of publicity orders revenue decline reason characterized by comprising
Data acquisition module, for obtaining the ad data of whole publicity orders from database, the ad data includes wide
Accuse the price of order, budget, the advertisement position always amount of showing, the amount of showing of each publicity orders；
Data analysis module, for carrying out the revenue decline of targeted advertisements order according to the ad data, and according to preset rules
Analysis, determines targeted advertisements order revenue decline reason.
6. the determining device of publicity orders revenue decline reason according to claim 5, which is characterized in that the data point
Analysing module includes:
Advertisement position Traversal Unit, for traversing whole advertisement positions of targeted advertisements order, with the determination targeted advertisements order
Always whether the amount of showing declines advertisement position；
The total amount of the showing analytical unit of advertisement position, for always the amount of showing to decrease beyond first when the advertisement position of the targeted advertisements order
When threshold value, the reason of determining the targeted advertisements order revenue decline is that the always amount of showing of advertisement position is reduced；
Targeted advertisements position analytical unit, for when always the amount of showing does not decline the advertisement position of the targeted advertisements order, for
The targeted advertisements order judges whether there is the targeted advertisements position of the amount of showing decline；When judge exist the amount of showing decline simultaneously
And when decreaseing beyond the targeted advertisements position of second threshold, then judge to distribute to other publicity orders in the targeted advertisements position
Whether the amount of showing increases and beyond third threshold value；If so, the reason of determining the targeted advertisements order revenue decline is institute
Targeted advertisements order is stated by other publicity orders amounts of robbing.
7. the determining device of publicity orders revenue decline reason according to claim 5 or 6, which is characterized in that the number
According to analysis module further include:
Publicity orders price analysis unit, for determining the targeted advertisements when the decline of the price of the targeted advertisements order
The reason of order revenue decline is the decline of advertisement unit price；
Budget analysis unit, for determining the targeted advertisements order when the income of the targeted advertisements order is more than budget
The reason of revenue decline is advertising budget deficiency；
Advertisement state analysis unit, for when the targeted advertisements order is not in line or the more new state after same day zero point,
The reason of determining the targeted advertisements order revenue decline is that the advertisement part time is not online.
8. the determining device of publicity orders revenue decline reason according to claim 5, which is characterized in that described device is also
Include:
As a result display module, for showing the original of the targeted advertisements order revenue decline in a manner of front end page or mail
Cause.
9. a kind of server, which is characterized in that the server includes:
One or more processors；
Storage device, for storing one or more programs；
When one or more of programs are executed by one or more of processors, so that one or more of processors are real
The now determination method of the publicity orders revenue decline reason as described in any in claim 1-4.
10. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor
The determination method of the publicity orders revenue decline reason as described in any in claim 1-4 is realized when execution.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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