CN109792551A

CN109792551A - Electronic device and the method for operating the electronic device

Info

Publication number: CN109792551A
Application number: CN201780059582.2A
Authority: CN
Inventors: 徐承基; 金山伯; 朴炳圭; 李昊铉; 崔升豪; 朴知娟
Original assignee: Samsung Electronics Co Ltd
Current assignee: Samsung Electronics Co Ltd
Priority date: 2016-11-21
Filing date: 2017-11-15
Publication date: 2019-05-21
Also published as: KR20180057474A; EP3494704A1; EP3494704A4

Abstract

A kind of method for providing electronic device and operating the electronic device.The electronic device includes: communication interface；And at least one processor, at least one processor are configured as: control communication interface received from one or more servers include one or more products relevant to the broadcasted content that user watches product list；Control is to export the product list received；Communication interface is controlled in response to selecting product from the product list of output, the advertising information of selected product is received from one or more servers；And it controls to export the image of scene relevant to selected product in the advertising information received and broadcasted content.

Description

Electronic device and the method for operating the electronic device

Technical field

It is related to electronic device with the consistent device and method of one or more exemplary embodiments and operates the electronic device Method, and the method for more particularly relating to provide the electronic device and operation electronic device of the information about product.

Background technique

User can watch broadcasted content on the electronic device.Specifically, electronic device output and user are from broadcaster The corresponding broadcasted content of selection in the broadcast singal of broadcast.In the world, analog broadcast content is digital Replaced broadcasted content.

Digital broadcast content refers to the broadcasted content including digital video and audio signal.Compared with analog broadcast content, Digital broadcast content has that resistance, data degradation is small, is easy to error correction to external noise, and may include HD video.This Outside, different from analog broadcast content, the bi-directional service about digital broadcast content has been made available by.

Currently, smart machine is (for example, set-top box (set-top box, STB) or TV other than digital broadcasting function (television, TV)) also there is linkage function, it reproduces in various types of and perhaps received to allow attachment to each provenance Push up (over-the-top, OTT) service.Smart machine is intended to the selection based on the user using the desired service of user (such as Product analysis) replacement manual operation, it manipulates or inputs without user.

Summary of the invention

Technical solution

The electronic device includes communication interface and at least one processor, which is configured as: control It includes one or more products relevant to the broadcasted content that user watches that communication interface is received from one or more servers Product list；Control is to export the product list received；Communication interface is controlled in response to selecting from the product list of output Product and the advertising information that selected product is received from one or more servers；And control is to export the advertisement received The image of scene relevant to selected product in information and broadcasted content.

Beneficial effect

Family can be used in electronic device 100 accoding to exemplary embodiment can be based on the viewing history of user, by mentioning For the information about product relevant to the broadcasted content that user watches, to be readily available the information about expected product.

Electronic device 100 accoding to exemplary embodiment can export the broadcasted content relevant one including watching to user The product list of a or multiple products, and in response to for selecting the external input of product, output broadcast from product list The image of scene relevant to selected product in content and the advertising information of selected product.

Detailed description of the invention

From the description with reference to the accompanying drawing to exemplary embodiment, these and or other aspects be will become obvious, And it is easier to understand, in which:

Fig. 1 is the schematic diagram of the electronic device for providing the information about product accoding to exemplary embodiment；

Fig. 2 is the block diagram of electronic device accoding to exemplary embodiment；

Fig. 3 is the block diagram of electronic device according to another exemplary embodiment；

Fig. 4 A to Fig. 4 D is that the electronic device shown accoding to exemplary embodiment is provided about production relevant to broadcasted content The exemplary schematic diagram of the information of product；

Fig. 5 A and Fig. 5 B be show electronic device accoding to exemplary embodiment be based on broadcasted content provide it is different types of The exemplary schematic diagram of product information；

Fig. 6 A to Fig. 6 D is the purchase clothes for showing electronic device accoding to exemplary embodiment and sending product to external equipment The exemplary schematic diagram for information of being engaged in；

Fig. 7 is to show electronic device accoding to exemplary embodiment to provide showing for information about product by using application The schematic diagram of example；

Fig. 8 is that the electronic device shown according to another exemplary embodiment is provided about product relevant to broadcasted content The exemplary schematic diagram of information；

Fig. 9 is the example for showing electronic device accoding to exemplary embodiment and sending the information about product to external equipment Schematic diagram；

Figure 10 A to 10D is that the external equipment shown accoding to exemplary embodiment is provided about production relevant to broadcasted content The exemplary schematic diagram of the information of product；

Figure 11 is the example for showing external equipment accoding to exemplary embodiment and showing the information about product based on label Schematic diagram；

Figure 12 is the exemplary schematic diagram by using external equipment purchase product shown accoding to exemplary embodiment；

Figure 13 is the flow chart of image display method accoding to exemplary embodiment；With

Figure 14 is the correlation between the equipment for implementing image display method shown accoding to exemplary embodiment Schematic diagram.

Preferred forms

One side accoding to exemplary embodiment, provide it is a kind of for providing the electronic device of the information about product, The electronic device includes: communication interface；And at least one processor, at least one processor are configured as: control communication Interface received from one or more servers include one or more products relevant to the broadcasted content that user watches product List；Control is to export the product list received；Control communication interface in response to selecting product from the product list of output, The advertising information of selected product is received from one or more servers；And control with export the advertising information received and The image of scene relevant to selected product in broadcasted content.

The electronic device can also include display, and wherein at least one processor can be additionally configured to control display Device show the product list received, the image of scene relevant to selected product in broadcasted content and with it is selected The relevant advertising information received of product.

At least one processor can be additionally configured to control to export based on broadcasted content end of output for providing The notification message of information about one or more products relevant to broadcasted content, and control to be used in response to receiving The input of notification message is selected to export connecing including one or more products relevant to broadcasted content (its output has terminated) The product list received.

At least one processor can be additionally configured to determine based on the viewing history of user in first content and second Hold, and controls to export the first product list including one or more products relevant to first content and including with second Second product list of the relevant one or more products of content.

In the broadcasted content that at least one processor can be additionally configured to preference based on user and user watches recently At least one determine first content and the second content.

The advertising information of the selected product received may include title, price, manufacturer, the brief description of product At least one of with image.

At least one processor can be additionally configured to by using related to one or more products in broadcasted content The thumbnail of scene control the product list that receives of output.

At least one processor can be additionally configured to control in response to receiving in output products list The external input of product is selected to include for buying disappearing for the purchase information on services of selected product to external equipment transmission Breath.

Product list may include the first product and the second product；And at least one processor can be additionally configured to control The image of scene relevant to the first product in the advertising information and broadcasted content of system the first product of output, and control with base The advertising information and broadcast relevant to the second product of the second product are exported in the end of output of the advertising information of the first product The image of scene in content.

At least one processor can be additionally configured to control to be exported based on the viewing history of user including one or The broadcasted content list of multiple broadcasted contents, and control in response to receiving for being selected from output broadcasted content list Broadcasted content inputs to export the product list including one or more products relevant to selected broadcasted content.

At least one processor can be additionally configured to send to external equipment for providing about related to broadcasted content One or more products information notification message.

One side according to another exemplary embodiment provides a kind of method for operating electronic device, this method comprises: It include the product list of one or more products relevant to the broadcasted content that user watches from the reception of one or more servers； Export the product list received；In response to selecting product from the product list of output, received from one or more servers The advertising information of selected product；And in the output advertising information and broadcasted content that receive with selected product phase The image of the scene of pass.

This method can also include being exported based on broadcasted content end of output for providing about related to broadcasted content One or more products information notification message, wherein export the product list received may include: in response to receive To for selecting the input of notification message, export receive include one relevant to broadcasted content (its output has terminated) or The product list of multiple products.

This method can also include that first content and the second content are determined based on the viewing history of user；And output packet It includes the first product list of the one or more product shown in first content and is included in shown in the second content one Or the second product list of multiple products.

It determines first content and the second content may include preference based on user and the broadcast watched recently about user At least one of information of content determines first content and the second content.

Exporting the product list received may include by using relevant to one or more products in broadcasted content The thumbnail of scene exports the product list received.

This method may be responsive to receive the external input for selecting product from the product list of output Come to external equipment send include for buy selected product purchase information on services message.

Product list may include the first product and the second product；And this method can also include: the first product of output Advertising information and broadcasted content in scene relevant to the first product image；And the advertising information based on the first product The image of scene relevant to the second product in advertising information and broadcasted content of the end of output to export the second product.

One side according to another exemplary embodiment provides a kind of program for recording have for executing this method thereon Non-transitory computer readable recording medium.

One side according to another exemplary embodiment provides a kind of method for operating electronic device, this method comprises: Control includes one or more products relevant to the broadcasted content that user watches to receive from one or more external equipments Product list；Control is to export the product list received；And control from the product list of output in response to selecting to produce Product export the image of scene relevant to selected product in the advertising information and broadcasted content of selected product.

This method can also include control be exported based on the end of output of broadcasted content be used for provide about with broadcast The notification message of the information of the relevant one or more products of content, wherein control can be with to export the product list received Including controlling so that in response to receiving for selecting the input of notification message, to export receive include that (its is defeated with broadcasted content Terminate out) product lists of relevant one or more products.

This method can also include that first content and the second content are determined based on the viewing history of user；And control with Output includes that the first product list and being included in the second content of the one or more product shown in first content is shown One or more products the second product list.

The advertising information of selected product may include in title, price, manufacturer, brief description and the image of product At least one.

Control with export the product list received may include control with by using in broadcasted content with one or more The thumbnail of the relevant scene of a product exports the product list received.

This method can also include control in response to receiving for selecting the outer of product from the product list of output Portion inputs to include the message for buying the purchase information on services of selected product to external equipment transmission.

Specific embodiment

Now with detailed reference to exemplary embodiment, its example is shown in the drawings, wherein identical appended drawing reference is always Refer to identical element.In this respect, the present exemplary embodiment can have different forms, and be not construed as limiting In description set forth herein.In the accompanying drawings, part unrelated or unessential with the description of exemplary embodiment is not shown, and Identical appended drawing reference indicates identical element.

Although while the function of considering to obtain accoding to exemplary embodiment, as far as possible from now widely used general In term selection be described below used in term, but the appearance of intention, habit, new technology based on those skilled in the art Deng these terms can be substituted by other terms.It should be noted, therefore, that terms used herein should be based on its physical meaning It explains with the full content of this specification, is explained without being simply based on the title of term.

Terms used herein are to limit exemplary implementation without being intended to describe specific exemplary embodiment Example.It should be appreciated that the expression formula can modify entire element column when the expression formula of such as "at least one" is before element list Table, without each element in modification list.In addition, as it is used herein, singular " one ", "one" and "the" It is intended to include plural form, unless the context clearly indicates otherwise.Throughout the specification, term " communication " includes based on unidirectional The communication of communication standard and two-way communication standard.When such as the element of layer, region or substrate referred to as " is connected to " another element When, it " can be directly connected to " to another element, or can arrive another element by intermediary element " electrical connection ".Term " packet Containing ", " containing ", " comprising " and/or " including " specify the presence of the element, but be not excluded for other one or more yuan The presence or addition of part, unless the context clearly indicates otherwise.

As used in this specification and more specifically, in the claims, the demonstrative pronoun of such as " described " is anticipated Figure includes both odd number and plural form.The step of method described herein, can execute in any suitable order, unless on It is hereafter otherwise explicitly indicated, and described sequence of steps is not limiting as exemplary embodiment.

In the present specification, such as " in some exemplary embodiments " or " in the exemplary embodiment " phrase is different It is fixed to refer to (multiple) identical exemplary embodiment.

Exemplary embodiment can be described according to functional block components and various processing steps.Some or all functional blocks can To be realized by any number of hardware and or software component for being configured as executing specific function.For example, functional block can be with By for certain functions one or more microprocessors or circuit unit realize.In addition, for example, functional block can use respectively Programming or scripting language are planted to implement.Implement in the algorithm that functional block can execute on the one or more processors.In addition, appointing The tradition and related-art technology of what quantity can be used for electronics setting, signal processing and/or data processing.Term " element ", " device " and " unit " is widely used, however it is not limited to mechanically or physically element.

In addition, connecting line shown in the drawings or connector are intended to indicate functional relationship and/or object between various elements Reason or the example of logic coupling.It should be noted that in physical device there may be many alternative or additional functional relationship, Physical connection or logical connection.

Exemplary embodiment is described in detail with reference to the drawings.

Fig. 1 is the schematic diagram of the electronic device 100 for providing the information about product accoding to exemplary embodiment.

With reference to Fig. 1, electronic device 100 can be TV (TV), but not limited to this, and can be including processor and lead to Believe any device of interface.For example, electronic device 100 can be mobile phone, tablet personal computer (personal Computer, PC), digital camera, field camera, laptop computer, desktop computer, electronic book equipment, number it is wide Broadcast equipment, personal digital assistant (personal digital assistant, PDA), portable media player (portable multimedia player, PMP), navigation system, MP3 player, wearable device etc..Electronic device 100 It can be fixed or mancarried device, and can be the digit broadcasting receiver that can receive digital broadcast content.

Electronic device 100 can be flat-panel display devices, the bending with fixed curvature shows equipment or have adjustable song The flexible display device of rate.Electronic device 100 can have for example fine definition (high definition, HD), it is full HD, Ultra high-definition or higher output resolution ratio.

Accoding to exemplary embodiment, electronic device 100 may include set-top box or Internet protocol (Internet Protocol, IP) set-top box.Set-top box or IP set-top box may refer to for providing media communication service using external network Equipment.Set-top box or IP set-top box may be coupled to external video and show equipment, and provide about the broadcast watched with user The information of the relevant product of content.

Set-top box or IP set-top box accoding to exemplary embodiment can be by showing that equipment receives user from external video Viewing history, or the viewing history by being directly monitored by and obtaining user collects the viewing history of user.In addition, machine top Box or IP set-top box can be sent to external video display apparatus about one relevant to the broadcasted content that user watches or more The information of a product.For example, set-top box or IP set-top box can be based on the viewing history of collected user, by using electronics Mail or text message send information, although it is understood that other one or more exemplary embodiments are without being limited thereto.

Electronic device 100 can be controlled by control equipment 101, and controlled equipment 101 and be can be for controlling electronics dress The equipment for setting 100, for example, remote controllers or mobile phone.Alternatively, when the display of electronic device 100 is touch screen Or electronic device 100 is when also comprising input interface (for example, button, rotatable dial etc.), control equipment 101 can be by Instead of finger, the input pen etc. of user.

Control equipment 101 can control electronic device via short range communication (for example, infrared communication or Bluetooth communication) 100.Control equipment 101 can by using embedded key (or button), touch tablet, the microphone that user speech can be received and At least one of sensor of movement of control equipment 101 is able to detect to control the function of electronic device 100.

Controlling equipment 101 may include being used to open or closing the power on/off button of electronic device 100.In response to Family input, control equipment 101 can be with switching channels, control volume, selection ground/wired/satellite broadcast service or change electronics The setting of device 100.Control equipment 101 is also possible to indicate equipment.For example, controlling equipment when receiving specific key input 101 can be used as indicating equipment operation.

In this description of exemplary embodiment, term " user " refers to using control equipment 101 and controls electronic device The people of 100 functions or operations, and may include viewer, manager or technical staff.

With the broadcasted content diversification for being supplied to user, and the interest of user couple product relevant to broadcasted content increases Add, there has been provided for showing the various method and apparatus of the information about product relevant to broadcasted content.

Fig. 2 is the block diagram of electronic device 100a accoding to exemplary embodiment.

With reference to Fig. 2, electronic device 100a may include processor 210 and communication interface 220.It will be appreciated, however, that electronics Device 100a can also include the element in addition to shown element, and be not limited to above-mentioned element.

Above-mentioned element will now be described.

Processor 210 may include one or more memories and one or more processors.For example, memory can root Program module is created and wiped according to the operation of processor 210, and processor 210 can handle the operation of program module.

Processor 210 accoding to exemplary embodiment can control communication interface 220 with from server reception include with The product list of the relevant one or more products of the broadcasted content of family viewing.

Product relevant to broadcasted content may include the product used in broadcasted content, introduce in broadcasted content Product and product similar to the product for using or introducing in broadcasted content, but not limited to this.For example, when user has seen When having seen TV play or film, product relevant to broadcasted content may refer to the angle in the TV play watched by user or film The product that color uses, or the product similar to product used in TV play or film.Otherwise, when user has been viewed by use When introducing or showing the information program in restaurant, product relevant to broadcasted content be may refer in the information program of user's viewing The restaurant introduced or shown, or the restaurant in the restaurant similar to introduction, but not limited to this.Product relevant to broadcasted content can To be predefined by content supplier or advertising provider, and can be mentioned based on the preference of user from content supplier or advertisement For being selected in the predetermined product of quotient, but not limited to this.

For example, processor 210 can control communication interface 220 from content supplier or for mentioning to electronic device 100a External server reception for advertising information includes the product list of product relevant to the broadcasted content of user's viewing.According to showing It includes product relevant to multiple contents of user's viewing that the processor 210 of example property embodiment, which can export (or controlling to export), Product list.

For example, when electronic device 100a includes display, processor 210 can control display with show including with The product list of the relevant product of content of family viewing.Otherwise, when electronic device 100a is set-top box or IP set-top box or is not wrapped When including autonomous device (such as digital broadcast equipment or media streaming device) of display, processor 210 can export (or control with Output) product list, to be shown in the external video display equipment for being connected to electronic device 100a.

It includes watching with user that processor 210, which can control to export in the different zones of internal or external display, The product list of the relevant product of multiple contents.For example, processor 210 can be determined based on the viewing history of user it is multiple wide Broadcast content.In such a case, it is possible to preference based on user and/or watch recently in the broadcasted content that user watches Broadcasted content determines multiple broadcasted contents.For example, when the viewing history based on user determines first content and the second content, Processor 210 can export the first product list including one or more products relevant to first content and including with second Second product list of the relevant one or more products of content.In this case, processor 210 can display not With exporting the first and second product lists on region.So that processor 210 can be used family can easily distinguish with not The relevant product with broadcasted content.

Processor 210 accoding to exemplary embodiment can be by using the contracting of scene relevant to product in broadcasted content Sketch map carrys out output products list.For example, when the leading lady of the TV play of user's viewing uses specific cosmetics, processor 210 It can be come by using the thumbnail (for example, static image or video image) of scene relevant to specific cosmetics in TV play It exports specific cosmetics or includes in product list by the specific cosmetics.

Processor 210 accoding to exemplary embodiment can control communication interface 220 in response to user from product list Product is selected, the advertising information of selected product is received from server.For example, processor 210 can control communication interface 220 External server from content supplier or for providing from advertising information to electronic device 100a receives the wide of selected product Accuse information.

Processor 210 accoding to exemplary embodiment can export scene relevant to selected product in broadcasted content Image (for example, static image or video image) and the advertising information that receives.In this case, in broadcasted content with institute The image of the relevant scene of the product of selection may include video and/or frozen frozen mass.In broadcasted content with selected product phase The video of the scene of pass may include the video clipping of the scene in broadcasted content including selected product, and broadcasted content In scene relevant to selected product frozen frozen mass may include in broadcasted content include selected product scene Static image.However, the video and frozen frozen mass of scene are without being limited thereto in other one or more exemplary embodiments.

For example, when user viewing film in role wear specific shoes when, processor 210 can in dump movie with spy Determine the video clipping of the relevant scene of shoes.So that family, which can be used, in processor 210 can easily check from product column The product selected in table is shown in the scene in broadcasted content.The advertising information of product may include the title of such as product, valence At least one of lattice, brand name, brief description, image etc., but not limited to this.Processor 210 can pass through output products Advertising information the required information when user buys product relevant to broadcasted content is provided.

For example, processor 210 can control display to show broadcasted content when electronic device 100a includes display In scene relevant to selected product image and the advertising information that receives.Otherwise, when electronic device 100a is configured For set-top box, IP set-top box or not include display autonomous device when, processor 210 can export in broadcasted content with it is selected The image of the relevant scene of the product selected and the advertising information received, to be shown in the outside for being connected to electronic device 100a On video display apparatus.

When product list includes multiple products and is not received by the input for selecting product from product list, Processor 210 can sequentially provide the information about product.Information about each product may include in broadcasted content with The image or both video and the advertising information of product of the relevant scene of product, but not limited to this.In addition, it is provided about The information of product can export within a predetermined period of time in order.

For example, when the product column for including four products (for example, the first to the 4th product) relevant to specific broadcasted content When table is exported and is not received by the input for selecting product from product list, electronic device 100 can be mentioned initially For the information about the first product, and then sequentially provide the information about the second to the 4th product.In this case, Processor 210 can pass through the advertisement of the image and the first product of output of scene relevant to the first product in output broadcasted content Information provides the information about the first product.

Fig. 3 is the block diagram of electronic device 100b according to another exemplary embodiment.

As shown in figure 3, electronic device 100b may include processor 210 and communication interface 220, such as above with reference to Fig. 2 Those of description.In addition, electronic device 100 can also include memory 120, user input unit 190 (for example, user inputs Equipment, user's loader, user input interface etc.), tuner interface 140, display 130, detector 160, input/output connect Mouth 170, video processor 180, audio processor 115 and audio output interface 125.

It will not be repeated referring again to Fig. 3 above with reference to the description of Fig. 2 processor 210 and communication interface 220 provided.

User input interface 190 refers to the device used when user inputs the data for controlling electronic device 100b. For example, user input unit 190 may include keyboard, dome switch (dome switch), touch tablet, idler wheel or toggle switch, But not limited to this.

User input interface 190 can be the element of above-mentioned control equipment 101 or the element of electronic device 100b.

User input interface 190 accoding to exemplary embodiment can receive for selecting the defeated of product from product list Enter.Product list when user input interface 190 is configured as keyboard or dome switch, for being shown from display 130 The input of middle selection product can be the input for clicking or pressing key corresponding with specific direction.Otherwise, when user is defeated When incoming interface 190 is configured as touch tablet, for from product list select product input can be for touch with it is specific The input of the corresponding key in direction.However, for selecting the input of product without being limited thereto from product list.

User input interface 190 accoding to exemplary embodiment can receive multiple broadcasted contents for watching from user Selection user is expected for it to check the input of the broadcasted content of the information about product in the middle.

Under the control of processor 210, display 130 accoding to exemplary embodiment can be shown including watching with user The relevant one or more products of broadcasted content product list.In addition, display 130 can under the control of processor 210 To show the image or view of scene relevant to selected product in broadcasted content in response to selecting product from product list The advertising information of frequency and selected product.

When display 130 and touch tablet are provided with layer structure to configure touch tablet, display 130 may be used as input and set Standby and output equipment.Display 130 may include liquid crystal display, thin film transistor-liquid crystal display, organic light-emitting diodes At least one of pipe, flexible display, three-dimensional (three-dimensional, 3D) display, electrophoretic display device (EPD) etc..Depend on In the configuration of electronic device 100, electronic device 100 may include two or more displays 130.In this case, two A or more display 130 can be provided as by using hinge it is facing with each other, although it should be appreciated that one or Other multiple exemplary embodiments are without being limited thereto.

Display 130 can display be received by tuner interface 140 on its screen under the control of processor 210 The video for including in broadcast singal.In addition, display 130 can be shown through communication interface 220 or input/output interface 170 The content (for example, video) of input.Display 130 can be exported under the control of processor 210 and is stored in memory 120 Image.

Audio processor 115 handles audio data.Audio processor 115 can execute various processing to audio data and grasp Make, for example, decoding, amplification, noise filtering etc..

Under the control of processor 210, audio output interface 125 can export received wide by tuner interface 140 It broadcasts the audio for including in signal, the audio inputted by communication interface 220 or input/output interface 170 or is stored in storage Audio in device 120.Audio output interface 125 may include loudspeaker 126, earphone 127 and Sony/philips digital interface (S/PDIF: outlet terminal) at least one of 128.

Tuner interface 140 can by amplification, mixing and resonance in a wired or wireless fashion received broadcast singal come It is tuned in a large amount of radio wave components and selects expectation by the frequency of the received channel of electronic device 100b.Broadcast singal packet Include audio, video and additional information (for example, electronic program guides (electronic program guide, EPG)).

It can be by executing decoding (for example, audio decoder, video solution by the received broadcast singal of tuner interface 140 Code or additional information decoding) it is divided into audio, video and/or additional information.Separated audio, video and/or additional information can To be stored in memory 120 under the control of processor 210.The tuner interface 140 of electronic device 100b can be with odd number Or plural form provides.Tuner interface 140 can integrate (for example, integrated type) with electronic device 100b, or can be with It is configured with the tuner interface for being electrically connected to electronic device 100b or is connected to the tuning of input/output interface 170 Another equipment of device interface.

Communication interface 220 can under the control of processor 210 by electronic device 100b be connected to external equipment (for example, Audio frequency apparatus or video display apparatus).Processor 210 can send content to the external equipment connected by communication interface 220 Or content is received from it, application is downloaded from external equipment or executes web page browsing.

Communication interface 220 can send the letter about product relevant to the broadcasted content that user watches to external equipment Breath.In addition, it includes buying product institute relevant to the broadcasted content that user watches that communication interface 220 can be sent to external equipment The message of the purchase information on services needed.

Communication interface 220 may include WLAN (wireless local area network, WLAN) module 151, one in bluetooth module 152 and wired ethernet module 153, to correspond to the performance and structure of electronic device 100b. Alternatively, communication interface 220 may include the combination of WLAN module 151, bluetooth module 152 and wired ethernet module 153. Communication interface 220 can under the control of processor 210 receiving control apparatus 101 control signal.Controlling signal can be with indigo plant Tooth type, radio frequency (radio frequency, RF) signal type or WiFi type configure.Communication interface 220 can also include Short range communication module in addition to bluetooth module 152, for example, near-field communication (near field communication, NFC) mould Block or bluetooth low energy (Bluetooth low energy, BLE) module.

Detector 160 can detecte the voice, image or interaction of user, and including microphone 161,162 and of camera At least one of optical receiver 163.

Microphone 161 receives the voice that user issues.The voice received can be converted into electric signal by microphone 161, And electric signal is output to processor 210.

Camera 162 can receive image (example corresponding with the movement of the user in camera identification range (including posture) Such as, successive frame).

Optical receiver 163 is externally controlled equipment receiving optical signal (including control signal).Optical receiver 163 can To receive the optical signalling for corresponding to user and inputting (for example, touch, pressing, touch gestures, voice or movement) from control equipment. Under the control of processor 210, control signal can be extracted from the optical signalling received.

Accoding to exemplary embodiment, optical receiver 163 can be received from control equipment 101 and is used for from product list Select the corresponding optical signalling of input of product.In addition, optical receiver 163 can receive and be used to request to external equipment Send the corresponding optical signalling of input of the information about product relevant to broadcasted content.

Under the control of processor 210, input/output interface 170 receives video, audio outside electronic device 100b (for example, voice or music) and additional information (for example, EPG).Input/output interface 170 may include high-definition media interface The port 171 (high-definition multimedia interface, HDMI), component jack 172, personal computer (PC) One of port 173 and port universal serial bus (USB) 174.Alternatively, input/output interface 170 may include the end HDMI The combination of mouth 171, component jack 172, pc port 173 and USB port 174.

Memory 120 accoding to exemplary embodiment can store program for handle with the operation of control processor 210, And store the data for being input to electronic device 100b or exporting from it.

Memory 120 may include flash memory, hard disk, Multimedia Micro Cards, card-type memory (for example, secure digital (secure digital, SD) or extreme digital (extreme digital, XD) memory), random access memory (random access memory, RAM), static random access memory (static random access memory, SRAM), read-only memory (read-only memory, ROM), electrically erasable ROM (electrically Erasable programmable ROM, EEPROM), programming ROM (programmable ROM, PROM), magnetic memory, Disk and CD at least one of work as the storage medium of type.

Memory 120 accoding to exemplary embodiment can store one or more instructions, wrap for receiving from server Include the product list of one or more products relevant to the broadcasted content of user's viewing；Export the product list received；It rings Product is selected in Ying Yucong output products list, the advertising information of selected product is received from server；And output broadcast The image of the scene relevant to selected product and the advertising information received in content.

Processor 210 controls the signal stream between the integrated operation of electronic device 100b and the element of electronic device 100b, And handle data.When receiving user's input or meeting the preset condition of storage, processor 210, which can execute, is stored in storage Operating system (operating system, OS) and various applications in device 120.

Processor 210 accoding to exemplary embodiment can execute the instruction being stored in memory 120, to control communication Interface 220 received from server include one or more products relevant to the broadcasted content that user watches product list；It is defeated The product list received out；Communication interface 220 is controlled in response to selecting product from the product list of output, is connect from server Receive the advertising information of selected product；And it exports the image of scene relevant to selected product in broadcasted content and connects The advertising information received.

The block diagram of Fig. 2 and electronic device 100a shown in Fig. 3 and electronic device 100b are only example.According to electronic device The practical specification of 100a or 100b, some elements can be integrated, add or omit.For example, when needs or expectation, two or More elements are desirably integrated into an element or an element can be divided into two or more elements.In addition, mentioning It is used for the purpose of description exemplary embodiment for the function of block, and its operation or equipment do not limit the scope of the present disclosure.

It (is terminated based on broadcast or output) when the broadcast of the broadcasted content of user's viewing or output are terminated, according to The electronic device 100 of exemplary embodiment can be exported for providing about one or more products relevant to broadcasted content The notification message of information.Information about each product may include the image of scene relevant to product and production in broadcasted content The advertising information of product, but not limited to this.For example, with reference to Fig. 4 A, when the broadcast of the TV play " ABC " of user's viewing terminates, electricity Sub-device 100 can be exported for providing the notification message 400 of the information about product relevant to TV play " ABC ".

When exporting notification message 400, electronic device 100 accoding to exemplary embodiment can receive for request about The input of the information of product relevant to broadcasted content.For example, in response to showing " the various products of leading lady's wearing.It is pressed by OK The output of the notification message 400 of button acquisition more information ", electronic device 100 can be received from control equipment 101 for selecting OK The input of button, but not limited to this.

When receiving for requesting the input about the information of product relevant to broadcasted content, electronic device 100 can To export the product list for including one or more products relevant to broadcasted content.In this case, electronic device 100 can Carry out output products list with the thumbnail by using scene relevant to each product in broadcasted content, but not limited to this.Example Such as, with reference to Fig. 4 B, electronic device 100 can export the product column including one or more products relevant to TV play " ABC " Table 410.Product relevant to TV play " ABC " may include product shown in TV play " ABC ", for example, TV play " ABC " Personage clothes, shoes, packet and the accessories and its cosmetics used dressed, or be similar to exhibition in TV play " ABC " The product of the product shown, but not limited to this.

Alternatively, it includes related to multiple broadcasted contents that electronic device 100 can be exported based on the viewing history of user Product product list.In this case, electronic device 100 can separably show product relevant to broadcasted content List.For example, it includes one relevant to first content or more that electronic device 100 can export in the different zones of display First product list of a product and include one or more product relevant to the second content the second product list.This In the case of, first content can be the broadcasted content that user watches recently, and the second content can be user and preferably broadcast Content, is determined having another broadcasted content watched recently with the content of series broadcast same or like with first content, user There is another broadcasted content etc. of identical or overlapping viewing history other spectators viewing.However, the first and second contents are not limited to This.For example, with reference to Fig. 4 B, electronic device 100 can separably show relevant including TV play " ABC " that watches to user The product list 410 of product, and include the product list 411 of product relevant to another TV play " DEF " of user's viewing. So that family, which can be used, in electronic device 100 to easily find desired product based on the viewing history of user.

Electronic device 100 accoding to exemplary embodiment can receive the input for selecting product from product list, And selected product is separably exported in product list.For example, electronic device 100 can receive use with reference to Fig. 4 B In the input for selecting " AAA lipstick " 412 from the first product list 410 by using control equipment 101, and in the first product " AAA lipstick " 412 is separably exported in list 410." AAA lipstick " 412 can be highlighted or shade is shown with by can Ground display is distinguished, but not limited to this.In addition, accoding to exemplary embodiment, when being not received by for being selected from product list When the input of product, electronic device 100 can automatically select the initial product and/or sequential selection in the first product list 410 Each of product in product list 410 or list 410 and 411.

Electronic device 100 accoding to exemplary embodiment can export field relevant to selected product in broadcasted content The image of scape.In this case, the short-sighted frequency that output image can be static image or length is several seconds to tens seconds, but not It is limited to this.For example, electronic device 100 can export the view of the scene in TV play " ABC " including " AAA lipstick " with reference to Fig. 4 B Frequency editing 413.Here, electronic device 100 can export the view that leading lady in TV play " ABC " uses the scene of " AAA lipstick " Frequency editing 413, but not limited to this.

Electronic device 100 accoding to exemplary embodiment can export in the advertising information and broadcast of selected product The image of scene relevant to selected product in appearance.The advertising information of product may include the title, price, brand of product At least one of title, brief description, image etc..For example, electronic device 100 can be exported from the first product with reference to Fig. 4 B Title, brief description, size and the color 414 of " the AAA lipstick " that is selected in list 410.

When exporting the image of scene relevant to selected product in broadcasted content, if do not had within a preset time External input is received, then electronic device 100 accoding to exemplary embodiment can show the image across the screen.Example Such as, as shown in Figure 4 C, when the video clipping 413 of scene relevant to " AAA lipstick " in TV play " ABC " is exported, if It is not received by external input in preset time (for example, 2 seconds), then electronic device 100 can be shown on entire screen 420 The video clipping 413 of scene including " AAA lipstick ".For example, external input may include for selecting for buying " AAA mouthfuls It is red " the input of menu, the input of another product 415 or 416 for being optionally comprised in product list 410 or be used for It is moved to the input of another product list 411, but not limited to this.

When the output of image for including selected product is terminated, electronic device 100 accoding to exemplary embodiment The advertising information of selected product can be exported.In addition, accoding to exemplary embodiment, electronic device 100 can show and be used for Access can purchase the link information of the online website of selected product.For example, electronic device 100 can export with reference to Fig. 4 C The advertising information 430 of manufacturer, size, price, brief description and image including " AAA lipstick ".In addition, electronic device 100 The online shopping shop (for example, " shop A ", " shop B " and " shop C ") for accessing commercially available " AAA lipstick " can be exported Link information 431.According to another exemplary embodiment, electronic device can be with output map information or to commercially available " AAA mouthfuls It is red " one or more shopping shops cartographic information link.

When the output of the image for the scene for including selected product is terminated, electronics accoding to exemplary embodiment is filled Notification message for introducing next product (will provide its information) can be exported by setting 100.For example, next product can be product The product beside product currently selected in list 410.In this case, to may include in broadcasted content include notification message The thumbnail of the scene of next product, name of product and output include the video of next product before remaining time at least One, but not limited to this.For example, electronic device 100 can be exported for " AAA mouthfuls of products Presentation list 410 with reference to Fig. 4 C It is red " 412 side " BBB jacket " 415 notification message 432.In this case, notification message 432 may include TV play It include in the thumbnail, name of product and output TV play " ABC " of the scene of " BBB jacket " in " ABC " including " BBB jacket " Scene video clipping before remaining time (for example, 5 seconds).

When being not received by the specific time (for example, predetermined amount of time) for selecting the defeated of product from product list Fashionable, electronic device 100 accoding to exemplary embodiment can be provided sequentially about including the product in product list Information.For example, when output include four products (for example, the first to the 4th product) relevant to broadcasted content product list simultaneously And when being not received by the input for selecting product from product list, electronic device 100 can be initially provided of about first The information of product, then sequence provides the information about the second to the 4th product.In this case, electronic device 100 can be with It is provided by the advertising information of the image of scene relevant to the first product in output broadcasted content and the first product about the The information of one product.

For example, when not being received externally specific input, electronic device 100 can be shown terminating with reference to Fig. 4 D About the information provided after the information of " AAA lipstick " about " BBB jacket ".In this case, " BBB jacket " can be production Product in product list 410 beside " AAA lipstick ".For example, it includes " BBB in TV play " ABC " that electronic device 100, which can export, The video 440 of the scene of jacket ", and export the advertising information 441 of " BBB jacket ".With reference to Fig. 4 D, electronic device 100 can be with Output includes title, brief description, color, size and the advertising information of the country of origin 441 of " BBB jacket ".When in preset time When being not received by external input in (for example, 2 seconds), electronic device 100 can show to include " BBB folder on entire screen 450 Gram " scene video 440.In addition, electronic device 100 can export " BBB jacket " when the display of video 440 terminates Advertising information 460 and notification message 461 for introducing next product (its information will be provided).

Fig. 5 A and Fig. 5 B are that the electronic device 100 shown accoding to exemplary embodiment is based on broadcasted content offer different type Product information exemplary schematic diagram.

Accoding to exemplary embodiment, the type including the product in product list can be according in the broadcast that user watches The type of appearance and it is different.

For example, product relevant to broadcasted content may include TV when user has been viewed by TV play or film Product shown in acute or film, and the product similar to product shown in TV play or film.In TV play or film The product shown may include that the clothes that role uses in TV play or film, cosmetics, accessories and automobile and role are edible Food, but not limited to this.For example, as shown in Figure 5A, when user has watched TV play " ABC ", electronic device 100 can be with Output includes cosmetic product 501, clothes 502, the accessories 503 and 504, bedding that leading lady uses in TV play " ABC " 505 and doll 506 product list 500.In addition, when selecting product (for example, " AAA lipstick ") from product list 500, electricity Sub-device 100 can export the advertising information 510 of title, price, size, brief description including selected product 501 etc..

In addition, product relevant to broadcasted content can when user has been viewed by the program for providing certain information To include introduction or the product, place, the shopping shop that show etc. in program, but not limited to this.For example, as shown in Figure 5 B, when with When the broadcasted content of family viewing is the program for introducing or recommending restaurant, electronic device 100 can be exported including program intermediary The product list 520 in the restaurant to continue.In addition, when selecting restaurant (for example, " XYZ barbecue ") from product list 520, electronics dress Set 100 can export menu including restaurant, recommend the reason of selected restaurant, restaurant position etc. advertising information 530.

Fig. 6 A to Fig. 6 D is the purchase for showing electronic device 100 accoding to exemplary embodiment and sending product to external equipment The exemplary schematic diagram of information on services.

As described above, electronic device 100 accoding to exemplary embodiment can export in the broadcast including watching with user Hold the product list of relevant one or more products, and in response to for selecting the outside of product defeated from product list Enter, exports the image of scene relevant to selected product and the advertising information of selected product in broadcasted content.In addition, Electronic device 100 can send the advertising information of selected product and the purchase for buying selected product to external equipment Buy information on services.In this case, external equipment may include smart phone, tablet PC, mobile phone, PDA, meter on knee Calculation machine, media player or another mobile device, but not limited to this.

For example, with reference to Fig. 6 A, electronic device 100 can export the advertising information 601 of " BBB jacket " and commercially available for accessing Buy the online shopping center of " BBB jacket " or the link information 602 in shop.Accoding to exemplary embodiment, link information 602 can be with Pricing information including " BBB jacket " at (multiple) online shopping center.In addition, electronic device 100 can be with user The mode for easily buying " BBB jacket " sends the purchase information on services for buying " BBB jacket " to external equipment.For example, Purchase information on services may include image, title, price and the brief description of " BBB jacket ", and wherein may be used for accessing Application or the link information of webpage of the advertising information 601 of " BBB jacket " are obtained, but not limited to this.In this case, electronics Device 100 can export notification message 603 in such a way that user may determine whether to send purchase information on services to external equipment.

When receiving for requesting to send the external input of purchase information on services to external equipment, electronic device 100 can To send the purchase information on services of selected product to external equipment.The external equipment for being sent to it purchase information on services can be with It is the pre-registered equipment in electronic device 100.When multiple external equipments are registered in electronic device 100, electronic device 100 can receive for selecting one external input in registered external equipment, and send purchase information on services to Selected external equipment.

For example, electronic device 100 may be displayed on pre-registered three outsides in electronic device 100 and set with reference to Fig. 6 B Standby list 610, and the input for selecting external equipment (for example, mobile device 620 of user A) is received from list 610 611.In this case, the input 611 for selecting external equipment can be from the control received input of equipment 101, but not It is limited to this.Due to receiving the input 611 for selecting the mobile device 620 of user A, thus electronic device 100 can to The mobile device 620 of family A sends purchase information on services.

Accoding to exemplary embodiment, purchase information on services can be with PUSH message, text message, email message etc. Form is sent, but not limited to this.For example, when the application for combining electronic device 100 to operate is externally installed in equipment, electronics Device 100 can send purchase information on services in the form of PUSH message.So that family energy can be used in electronic device 100 It is enough that purchase information on services is easily obtained by using the application being mounted in external equipment and buys selected product.

For example, as shown in Figure 6B, when application is mounted in the mobile device 620 of user A, electronic device 100 can be with The form of PUSH message 630 sends the purchase information on services of selected product.The mobile device 620 of user A can be by making Some application is executed with the PUSH message 630 received, and the purchase of selected product is obtained by using the application It buys information on services and buys selected product.Alternatively, as shown in Figure 6 C, when receiving the movement for selecting user B When the input 640 and the application of equipment 650 are not installed in the mobile device 650 of user B, electronic device 100 can be with The form of text message 660 sends purchase information on services.For example, text message 660 may include the link for downloading application The link information of information and the webpage that purchase information on services can be obtained from it, but not limited to this.

Electronic device 100 accoding to exemplary embodiment can register new external equipment and send purchase information on services To the external equipment of registration.For example, in order to register new external equipment, electronic device 100 can receive for defeated with reference to Fig. 6 D Enter the external input 670 of the telephone number (for example, " 010-xxxx-xxxx ") of the external equipment to be registered.Electronic device 100 can With the corresponding external equipment of the telephone number registered with received, and the outside for buying information on services and being sent to registration is set It is standby.

Fig. 7 is information of the electronic device 100 by using application offer about product shown accoding to exemplary embodiment Exemplary schematic diagram.

Electronic device 100 accoding to exemplary embodiment can be come by using the application being mounted in electronic device 100 Information about product relevant to broadcasted content is provided.

For example, be mounted in electronic device 100 application can be for provided based on the viewing history of user about The application of the information of one or more products relevant to the broadcasted content of user's viewing.

For example, as shown in fig. 7, receive when from control equipment 101 for the external input of moving focal point and therefore burnt When some of point in multiple menus applies 700, electronic device 100 can export the one or more including user's viewing The list 710 of broadcasted content.For example, electronic device 100 can export TV play " ABC ", TV play including user's viewing The list 710 of " DEF ", program " restaurant recommendation " and program " beauty ".In this case, electronic device 100 can according to from The sequence that the preferred broadcasted content of broadcasted content or user that user watches recently starts shows broadcasted content, but not limited to this. Accoding to exemplary embodiment, when display includes the list 710 of the broadcasted content of user's viewing, electronic device 100 can be with defeated The quantity of product relevant to each broadcasted content out.

When receiving for selecting the input using 700 and executing using 700, electronic device 100 can be based on column The sequence of the broadcasted content shown on table 710, output include the product of one or more products relevant to each broadcasted content List.For example, with reference to Fig. 7, when broadcasted content is with TV play " ABC ", TV play " DEF ", program " dining room recommendation " and program " beauty It is beautiful " sequence when being shown in list 710, electronic device 100 can include the product of product relevant to TV play " ABC " Output includes the product list 722 of product relevant to TV play " DEF " after list 721.

As described above, electronics accoding to exemplary embodiment set device 100 can be used family can by using application come It is readily available the information about product relevant to broadcasted content.

Fig. 8 is that the electronic device 100 shown according to another exemplary embodiment is provided about production relevant to broadcasted content The exemplary schematic diagram of the information of product.

Electronic device 100 accoding to exemplary embodiment can be exported on the partial region of screen about with broadcasted content The information of relevant product.In this case, electronic device 100 can export the information about product, with current with user The broadcasted content of viewing is overlapped.In order to indicate to provide the information about product relevant to specific broadcasted content, electronic device 100 can export broadcasted content title.In addition, electronic device 100 can export production relevant to the broadcasted content of user's viewing The static figure of scene at least one of brand name, name of product and price of product and broadcasted content including product As the information about product, but not limited to this.

For example, with reference to Fig. 8, when the 10th collection of TV play " ABC " terminate or at the end of, electronic device 100 can be in screen Partial region 800 on information of the output about product relevant to the 10th collection of TV play " ABC ".In this case, in order to It indicates to provide the information about product relevant to the 10th collection of TV play " ABC ", electronic device 100 can export broadcasted content Title (for example, TV play " ABC " the 10th collects).In addition, electronic device 100, which can export TV play " ABC " the 10th, concentrates female master The brand name (for example, " xx cosmetics ") of the lipstick that angle uses, name of product (for example, " AAA lipstick ") and price (for example, At least one of 15500) and TV play " ABC " the 10th be concentrated use in " AAA lipstick " leading lady static image.Example Such as, when the static image due to contract relevant to portraiture right, copyright etc. without allowing to export leading lady, electronic device 100 The advertising pictures of " AAA lipstick " can be exported, but not limited to this.

When multiple products are related to the broadcasted content that user watches, electronic device 100 can be with Sequential output about product Information.Alternatively, accoding to exemplary embodiment, electronic device 100 can be in response to for requesting about another product The external input of information exports the information about another product relevant to broadcasted content.For example, for requesting about another production The external input of the information of product can be the input for selecting the LeftArrow or right direction key of control equipment 101, but unlimited In this.For example, as shown in figure 8, when output about the information of " AAA lipstick " and is received for selecting control equipment 101 When the input of right direction key, electronic device 100 can export the letter about another product relevant to the 10th collection of TV play " ABC " Breath.

Fig. 9 is information of the electronic device 100 to the transmission of external equipment 102 about product shown accoding to exemplary embodiment Exemplary schematic diagram.

With reference to Fig. 9, electronic device 100 accoding to exemplary embodiment can be sent to external equipment 102 about with user The information of the relevant product of the broadcasted content of viewing.For example, when the broadcast of the broadcasted content of user's viewing terminates, electronic device 100 can send external equipment 102 for the information about product relevant to the broadcasted content that user watches.Alternatively, Accoding to exemplary embodiment, electronic device 100 can be while broadcasted content be broadcasted, will be about the broadcast watched with user The information of the relevant product of content is sent to external equipment 102 in real time.For example, the information about product relevant to broadcasted content It can be sent in the form of PUSH message, but not limited to this.With reference to Fig. 9, PUSH message that external equipment 102 can will receive Output is pop-up window 900 or outputs it on the top column region 910 of screen.In addition, in response to for selecting to receive The input of the PUSH message arrived, external equipment 102 can export the details of the product indicated by PUSH message.At this In the case of kind, external equipment 102 can be provided by using the application operated in conjunction with electronic device 100 about PUSH message institute The details of the product of instruction.

Therefore, electronic device 100 accoding to exemplary embodiment can be by will be about the broadcasted content watched with user The information of relevant product is sent to external equipment 102, allows users to watch on electronic device 100 in unbroken situation Broadcasted content.

Figure 10 A to Figure 10 D is that the external equipment 102 shown accoding to exemplary embodiment is provided about related to broadcasted content Product information exemplary schematic diagram.

Accoding to exemplary embodiment, when the information about product is sent to external equipment 102 from electronic device 100, outside Portion's equipment 102 can provide the information about product relevant to the broadcasted content that user watches based on the information received.Example Such as, external equipment 102 can be provided by using the application being mounted in external equipment 102 about the broadcast watched with user The information of the relevant product of content.In such a case, it is possible to determine that its information will be by using application based on various standards Come the product provided.For example, external equipment 102 can be based on the welcome product in product relevant to broadcasted content, use The famous person of family preference (for example, user preselects or specified famous person or individual, or is determined as according to the viewing history of such as user The famous person or individual of user preference), product relevant to the broadcasted content broadcasted recently or the broadcasted content with current broadcast Relevant product, to determine its information product to be provided, but not limited to this.External equipment 102 can be in the difference of screen The information about the product determined based on various criterion is separably shown on region.For example, external equipment 102 can be in difference Display space (for example, different pages) on display about the welcome product in product relevant to broadcasted content, use The famous person of family preference, product relevant to the broadcasted content broadcasted recently and product relevant with the broadcasted content of current broadcast Information.

For example, with reference to Figure 10 A, external equipment 102 can be shown on " welcome " page 1001 about with broadcasted content The information 1002 of welcome product (for example, lipstick of the actress K of TV play " ABC ") in relevant product.As another One example, with reference to Figure 10 B, external equipment 102 can on " favorite " or " I " page 1010 display about with as with The information 1011 and 1012 of the relevant product of actress A and model B of the famous person of family preference.For example, with actress A and model B Relevant product may include actress A and model the B product used in the broadcasted content of actress A and model B appearance.Make For another example, with reference to Figure 10 C, external equipment 102 can be shown on " present " page 1020 about with current real-time broadcast The relevant product of TV play " BB " information 1021.

In addition, external equipment 102 accoding to exemplary embodiment can be each product setting relevant to broadcasted content Label, as the information about the product.Label can be the word or keyword for searching for each product, and can wrap The title of broadcasted content relevant to the product and the name of the famous person using the product are included, but not limited to this.

For example, " TV play " ABC and " actress K " can be set to the actress K of TV play " ABC " with reference to Figure 10 A Lipstick label.Family, which can be used, in external equipment 102 to be held by the way that label is arranged for each product by using label It changes places and finds desired product.

When receiving the external input for moving focal point position, external equipment 102 accoding to exemplary embodiment can To show the image of product corresponding with mobile focus automatically.For example, with reference to Figure 10 A, when focus is located at TV play " ABC " Actress K lipstick on when, external equipment 102 can in automatic display TV acute " ABC " lipstick including actress K field The video of scape.

External equipment 102 accoding to exemplary embodiment can provide the function of search product relevant to broadcasted content. When inputting special key words from user, external equipment 102 can show search based on label corresponding with each product As a result.For example, when from user entered keyword " beauty " 1030, external equipment 102 can show and broadcast with reference to Figure 10 D It include that the word of " beauty " is arranged to the product 1031 and 1032 of label in the relevant product of content.For example, external equipment 102 can be provided as the product 1031 and 1032 that " beautiful rare book " including keyword " beauty " is arranged to label search knot Fruit.In this case, it may include " beautiful secret with program that " beautiful rare book ", which is arranged to the product 1031 and 1032 of label, The relevant product of book box ".

Figure 11 is to show external equipment 102 accoding to exemplary embodiment to show showing for information about product based on label The schematic diagram of example.

External equipment 102 accoding to exemplary embodiment can display be set simultaneously in product relevant to broadcasted content The product of same label is set.For example, external equipment 102 can provide display space relevant to each label, and right The product of same label should be provided in display on the display space of label.

For example, " actress K " can be set to actress K product used in multiple broadcasted contents with reference to Figure 11 Label.In this case, external equipment 102 can be shown on the page 1100 relevant to actress K about " actress K " is arranged to the information 1101 of the product of label.Alternatively, " beautiful rare book " can be set to " beautiful secret in program The label for the product introduced in book box ".In this case, external equipment 102 can be in page relevant to program " beautiful rare book " Display is arranged to the information 1111 of the product of label about " beautiful rare book " on face 1110.So that according to exemplary reality Apply example external equipment 102 can be used family can easily obtain about product relevant to the famous person of preference or with specific section The information of the relevant product of mesh.

Figure 12 is the exemplary schematic diagram by using mobile device purchase product shown accoding to exemplary embodiment.

When showing information 1201 about product relevant to broadcasted content, external equipment accoding to exemplary embodiment 102 can receive the external input for selecting specific products.When receiving the external input for selecting specific products, outside Portion's equipment 102 can show the purchase information of selected product, and show and can purchase selected product for being moved to Internet shopping mall or the menu in shop.For example, the purchase information of product may include the price, brief description, figure of product Picture, manufacturer etc., but not limited to this.

For example, with reference to Figure 12, when receiving the external input for selecting " wrist-watch of leading lady P ", external equipment 102 It can show the purchase information of " wrist-watch of leading lady P ", and show for being moved to the mutual of commercially available " wrist-watch of leading lady P " The menu (for example, " buying it " button 1210) in networking shopping center or shop.

So that external equipment 102 accoding to exemplary embodiment can be used family can be readily available about with The information of the relevant product of broadcasted content, and desired product can be bought.

Figure 13 is the flow chart of image display method accoding to exemplary embodiment.

In operation S1300, it includes wide with user's viewing that electronic device 100 is received from external equipment (such as server) Broadcast the product list of the relevant one or more products of content.Product relevant to broadcasted content may include in broadcasted content The product used and the product introduced in broadcasted content, but not limited to this.

In operation S1310, electronic device 100 is exported from the received product list of server.Herein, electronic device 100 can be shown in the different zones of screen include one or more products relevant to multiple contents of user's viewing production Product list.For example, electronic device 100 can determine multiple broadcasted contents based on the viewing history of user.In this case, Multiple broadcast can be determined based on the broadcasted content that the broadcasted content that the preference of user or user watch is watched recently in the middle Content.For example, electronic device 100 can export packet when the viewing history based on user determines first content and the second content Include the first product list of one or more products relevant to first content and including one relevant with the second content or more Second product list of a product.In this case, electronic device 100 can export the first He in the different zones of screen Second product list.

Electronic device 100 accoding to exemplary embodiment can be by using the scene in broadcasted content relevant to product Thumbnail carry out output products list.

Operation S1320 in, electronic device 100 in response to selecting product from product list, from external equipment (for example, Server) receive the advertising information of selected product.For example, the advertising information of selected product may include the name of product At least one of title, price, brand name, brief description, image etc., but not limited to this.

In operation S1330, electronic device 100 exports the image of scene relevant to selected product in broadcasted content With the advertising information received.In this case, the image of the scene in broadcasted content relevant to selected product can To include video and frozen frozen mass.For example, electronic device 100 can when role wears specific shoes in the film that user watches With the video clipping of the scene in dump movie including specific shoes.So that family, which can be used, in electronic device 100 to hold It changes places and checks and show the scene of the product selected from product list in broadcasted content.

The advertising information of selected product may include title, price, brand name, the brief description, image of product At least one of Deng, but not limited to this.

With reference to Figure 14, content supplier 1400 accoding to exemplary embodiment can be mentioning for the broadcasted content of user's viewing It for quotient, and may include such as broadcaster or video on demand (video on demand, VOD) service provider, but unlimited In this.

Advertising provider 1410 accoding to exemplary embodiment can refer to mentioning for the advertisement of product relevant to broadcasted content For quotient.Advertising provider 1410 can provide advertisement to content supplier 1400 or electronic device 100.According to exemplary implementation Example, advertising provider 1410 can provide advertisement by server 1420, but not limited to this.For example, working as from advertising provider 1410 when receiving advertisement, and content supplier 1400 can be based on broadcasted content and the advertisement received from advertising provider 1410 To create the final content of electronic device 100 to be output to.

Electronic device 100 accoding to exemplary embodiment can receive and broadcasted content and advertisement from content supplier 1400 The corresponding single content of combination.Alternatively, accoding to exemplary embodiment, electronic device 100 can be from content supplier 1400 receive broadcasted content, and receive advertisement from advertising provider 1410.

External equipment 102 accoding to exemplary embodiment can in conjunction with electronic device 100 operate, and provide about with The information of the relevant product of the broadcasted content that family is watched on electronic device 100.For example, external equipment 102 can be by using The application in external equipment 102 is mounted on to export the information about product relevant to broadcasted content, and allows users to select Select and buy product.

The above exemplary embodiments can be implemented in the form of program instruction, which can pass through various computers Component is executed and is recorded on a computer readable recording medium.Computer readable recording medium may include program instruction, data File, data structure or combinations thereof.Record program instruction on a computer readable recording medium can be for the disclosure it is special The those of ordinary skill of the program instruction or computer software fields of design and configuration is known and available program instruction. The example of computer readable recording medium includes magnetic medium (for example, hard disk, floppy disk and tape), optical medium (for example, CD-ROM And DVD), magnet-optical medium (for example, floppy disc) and being specially configured to store and execute program instruction hardware device (for example, ROM, RAM and flash memory).The example of program instruction includes the machine code generated by compiler and can use explanation by computer The higher-level language code of the execution such as device.

It should be understood that exemplary embodiment described herein should only consider in descriptive sense, rather than for limit The purpose of system.For example, the discrete component in above description can be divided into multiple element, and the multiple element in above description Discrete component can be combined into.The description of features or aspect in each exemplary embodiment is usually considered as can be used for Other similar features or aspect in other exemplary embodiments.

Although describing one or more exemplary embodiments by reference to attached drawing, those of ordinary skill in the art will Understand, it, herein can be in form and details in the case where not departing from the spirit and scope being defined by the following claims Carry out various changes.

Claims

1. a kind of for providing the electronic device of the information about product, the electronic device includes:

Communication interface；With

At least one processor, is configured as:

It includes one relevant to user's broadcasted content watched for controlling the communication interface and receiving from one or more servers Or the product list of multiple products；

Control is to export the product list received；

The communication interface is controlled in response to selecting product from the product list of output, is connect from one or more of servers Receive the advertising information of selected product；With

It controls to export the image of scene relevant to selected product in the advertising information received and the broadcasted content.

2. electronic device as described in claim 1 further includes display,

Wherein, at least one described processor is additionally configured to control the display and shows the product list received, described The image of scene relevant to selected product and the advertisement received relevant with selected product in broadcasted content Information.

3. electronic device as described in claim 1, wherein at least one described processor is additionally configured to control based on institute The end of output of broadcasted content is stated, output is for providing the information about one or more products relevant to the broadcasted content Notification message, and control in response to receiving the input for selecting the notification message, output include with it is described wide The product list received for broadcasting the relevant one or more products of content, wherein the end of output of the broadcasted content.

4. electronic device as described in claim 1, wherein at least one described processor is additionally configured to the sight based on user History is seen to determine first content and the second content, and is controlled to export including one or more productions relevant to first content First product list of product and include one or more product relevant to the second content the second product list.

5. electronic device as claimed in claim 4, wherein at least one described processor is additionally configured to based on the inclined of user At least one of broadcasted content that good and user watches recently determines first content and the second content.

6. electronic device as described in claim 1, wherein the advertising information of product receive, selected includes described At least one of title, price, manufacturer, brief description and image of product.

7. electronic device as described in claim 1, wherein at least one described processor is additionally configured to control by making The product list received is exported with the thumbnail of scene relevant to one or more of products in the broadcasted content.

8. electronic device as described in claim 1, wherein at least one described processor be additionally configured to control in response to The external input for selecting product from the product list of output is received, includes selected for buying to external equipment transmission The message of the purchase information on services for the product selected.

9. electronic device as described in claim 1, in which:

The product list includes the first product and the second product；And

At least one described processor is additionally configured to control to export in the advertising information and the broadcasted content of the first product The image of scene relevant to the first product, and controlling with the end of output of the advertising information based on the first product, output the The image of scene relevant to the second product in the advertising information of two products and the broadcasted content.

10. electronic device as described in claim 1, wherein at least one described processor is additionally configured to control to be based on The viewing history output of user includes the broadcasted content list of one or more broadcasted contents, and controls in response to receiving For selecting the input of broadcasted content from the broadcasted content list of the output, output includes and selected broadcasted content phase The product list of one or more products of pass.

11. electronic device as described in claim 1, wherein at least one described processor is additionally configured to external equipment It sends for providing the notification message of the information about one or more products relevant to the broadcasted content.

12. a kind of method for operating electronic device, which comprises

It include the product of one or more products relevant to the broadcasted content that user watches from the reception of one or more servers List；

Export the product list received；

In response to selecting product from the product list of output, selected product is received from one or more of servers Advertising information；With

Export the image of scene relevant to selected product in the advertising information received and the broadcasted content.

13. method as claimed in claim 12, further includes:

Based on the end of output of the broadcasted content, output is for providing about one or more relevant to the broadcasted content The notification message of the information of product,

Wherein, the product list received that exports includes the input in response to receiving for selecting the notification message, Output includes the product list of one or more products relevant to the broadcasted content received, wherein the broadcasted content End of output.

14. method as claimed in claim 12, further includes:

First content and the second content are determined based on the viewing history of user；With

Output includes the first product list of the one or more product shown in first content and is included in the second content Second product list of the one or more products shown.

15. a kind of non-transitory computer readable recording medium, record has for method described in perform claim requirement 12 thereon Program.