CN109636441B - Advertisement putting method and device - Google Patents

Abstract

The invention relates to the technical field of information delivery, in particular to an advertisement delivery method and device, wherein the method comprises the following steps: scanning the WIFI hotspots, and taking at least one WIFI hotspot in the scanned WIFI hotspots as a target WIFI hotspot; determining the electronic equipment connected with the target WIFI hotspot as target electronic equipment; acquiring user characteristic information of a target user to which the target electronic equipment belongs; and delivering advertisements corresponding to the user characteristic information to the target user. According to the invention, not only is the advertising carried out on all users belonging to all electronic devices in the same WIFI hotspot realized, and the advertising efficiency is improved, but also the targeted advertising based on the user characteristic information is carried out on all users belonging to all electronic devices in the same WIFI hotspot, so that the advertising has pertinence based on individual differences, is more accurate, and enriches the advertising modes.

Description

Advertising delivery methods and devices

Technical field

The present invention relates to the technical field of information delivery, and in particular to an advertisement delivery method and device.

Background technique

With the rapid development of Internet technology, Internet advertising has gradually become a mainstream advertising media. Compared with traditional advertising media, Internet advertising has the advantages of wide coverage, strong initiative and enthusiasm, relatively low cost, high cost performance and strong interactivity. Therefore, Internet advertising is increasingly favored by companies and merchants. favor. The existing Internet advertising delivery method usually delivers advertisements related to the user's web browsing history to the user, which leads to the problem of a single advertising delivery method.

Contents of the invention

In view of the above problems, the present invention is proposed to provide an advertisement delivery method and device that overcome the above problems or at least partially solve the above problems.

According to a first aspect of the present invention, the present invention provides an advertisement delivery method, which method includes:

Scan WIFI hotspots and use at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot;

Determine the electronic device connected to the target WIFI hotspot as the target electronic device;

Obtain user characteristic information of the target user to which the target electronic device belongs;

Advertising corresponding to the user characteristic information is delivered to the target user.

Preferably, at least one of the scanned WIFI hotspots is used as the target WIFI hotspot, including:

Use all scanned WIFI hotspots as the target WIFI hotspots; or

Based on the user's hotspot selection operation, at least one WIFI hotspot is determined as the target WIFI hotspot from all scanned WIFI hotspots.

Preferably, before using at least one of the scanned WIFI hotspots as a target WIFI hotspot, the method further includes:

Based on the scanned WIFI hotspots, establish at least one WIFI hotspot group, and each WI-FI hotspot group contains at least one WIFI hotspot;

Wherein, using at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot includes:

Determine the target WIFI hotspot group from at least one established WIFI hotspot group;

All WIFI hotspots included in the target WIFI hotspot group are determined as the target WIFI hotspots.

Preferably, based on the scanned WIFI hotspots, at least one WIFI hotspot group is established, including:

Establish at least one WIFI hotspot group by classifying WIFI hotspots belonging to the same geographical location into the same WIFI hotspot group.

Preferably, after establishing at least one WIFI hotspot group, the method further includes:

Add group tags used to characterize the group characteristics to each WIFI hotspot group.

Preferably, the obtaining the user characteristic information of the target user to which the target electronic device belongs includes:

Obtain device identification information of the target electronic device, where the device identification information is used to uniquely identify the identity of the target electronic device;

Based on the device identification information, user characteristic information of the target user to which the target electronic device belongs is obtained.

Preferably, the device identification information includes IMEI information and/or MAC address information.

Preferably, delivering advertisements corresponding to the user characteristic information to the target users includes:

Advertising corresponding to the user characteristic information is delivered to the target electronic device of the target user and/or other electronic devices of the target user other than the target electronic device in a preset delivery manner.

Preferably, the preset delivery method includes at least one of text message delivery, phone delivery, and designated application delivery.

According to a second aspect of the present invention, the present invention provides an advertisement delivery device, which includes:

A scanning module is used to scan WIFI hotspots and use at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot;

A first determination module, configured to determine the electronic device connected to the target WIFI hotspot as the target electronic device;

An acquisition module, configured to acquire the user characteristic information of the target user to which the target electronic device belongs;

A delivery module, configured to deliver advertisements corresponding to the user characteristic information to the target users.

Preferably, the scanning module includes:

The first determining unit is configured to use all scanned WIFI hotspots as the target WIFI hotspots; or

The second determination unit is configured to determine at least one WIFI hotspot as the target WIFI hotspot from all scanned WIFI hotspots based on the user's hotspot selection operation.

Preferably, the device further includes:

Create a module for establishing at least one WIFI hotspot group based on the scanned WIFI hotspots, and each WI-FI hotspot group contains at least one WIFI hotspot;

Among them, the scanning module includes:

A group determination unit, configured to determine the target WIFI hotspot group from at least one established WIFI hotspot group;

A hotspot determination unit is configured to determine all WIFI hotspots included in the target WIFI hotspot group as the target WIFI hotspots.

Preferably, the group determination unit is specifically used for:

Establish at least one WIFI hotspot group by classifying WIFI hotspots belonging to the same geographical location into the same WIFI hotspot group.

Preferably, the device further includes:

The label adding unit is used to add group labels for each WIFI hotspot group to characterize the characteristics of the group.

Preferably, the acquisition module includes:

A first acquisition unit configured to acquire device identification information of the target electronic device, where the device identification information is used to uniquely identify the identity of the target electronic device;

The second acquisition unit is configured to acquire the user characteristic information of the target user to which the target electronic device belongs based on the device identification information.

Preferably, the device identification information includes IMEI information and/or MAC address information.

Preferably, the delivery module is specifically used for:

Advertising corresponding to the user characteristic information is delivered to the target electronic device of the target user and/or other electronic devices of the target user other than the target electronic device in a preset delivery manner.

Preferably, the preset delivery method includes at least one of text message delivery, phone delivery, and designated application delivery.

According to a third aspect of the present invention, a computer-readable storage medium is provided, on which a computer program is stored. When the program is executed by a processor, the method steps in the first aspect are implemented.

According to a fourth aspect of the present invention, a computer device is provided, including a memory, a processor, and a computer program stored in the memory and executable on the processor. When the processor executes the program, the above-mentioned steps are implemented. Method steps in an aspect.

According to the advertising delivery method and device of the present invention, WIFI hotspots are first scanned, at least one WIFI hotspot among the scanned WIFI hotspots is used as the target WIFI hotspot, and then the electronic device connected to the target WIFI hotspot is determined as the target electronic device. Then obtain the user characteristic information of the target user to which the target electronic device belongs, and finally deliver advertisements corresponding to the user characteristic information to the target user, thereby not only achieving advertisement delivery to all users belonging to all electronic devices under the same WIFI hotspot, but also improving It improves the efficiency of advertising, and enables targeted advertising based on user characteristic information for all users belonging to all electronic devices under the same WIFI hotspot, making advertising targeted based on individual differences, more accurate, and enriching advertising. The way.

The above description is only an overview of the technical solution of the present invention. In order to have a clearer understanding of the technical means of the present invention, it can be implemented according to the content of the description, and in order to make the above and other objects, features and advantages of the present invention more obvious and understandable. , the specific embodiments of the present invention are listed below.

Description of drawings

Various other advantages and benefits will become apparent to those of ordinary skill in the art upon reading the following detailed description of the preferred embodiments. The drawings are for the purpose of illustrating preferred embodiments only and are not to be construed as limiting the invention. Also throughout the drawings, the same reference figures are used to represent the same components. In the attached picture:

Figure 1 shows a flow chart of an advertising delivery method in an embodiment of the present invention;

Figure 2 shows a structural diagram of an advertising placement device in an embodiment of the present invention;

Figure 3 shows a structural diagram of a computer device in an embodiment of the present invention.

Detailed ways

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be implemented in various forms and should not be limited to the embodiments set forth herein. Rather, these embodiments are provided to provide a thorough understanding of the disclosure, and to fully convey the scope of the disclosure to those skilled in the art.

Embodiments of the present invention provide an advertising delivery method for delivering advertisements to electronic devices. The advertising delivery method can be applied to any electronic device. In the following, in order to facilitate the differentiation of each electronic device, the electronic device to which the advertising delivery method is applied will be used. The device is called the master device. As shown in Figure 1, the method includes:

Step 101: Scan WIFI hotspots, and use at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot.

Specifically, after turning on the WIFI search function of the main device, the main device will continuously scan WIFI hotspots, and the scanned WIFI hotspots will be displayed on the main device. As for how to determine the target WIFI hotspot, The present invention provides the following two specific implementation modes:

In the first implementation manner, all scanned WIFI hotspots are used as target WIFI hotspots. Specifically, if all the WIFI hotspots scanned by the main device include the first WIFI hotspot, the second WIFI hotspot and the third WIFI hotspot, then the first WIFI hotspot, the second WIFI hotspot and the third WIFI hotspot are all used as target WIFI hotspots.

In the second implementation, based on the user's hotspot selection operation, at least one WIFI hotspot is determined as the target WIFI hotspot from all scanned WIFI hotspots. Specifically, if all the WIFI hotspots scanned by the main device include the first WIFI hotspot, the second WIFI hotspot and the third WIFI hotspot, the user can perform a hotspot selection operation on the scanned WIFI hotspots. For example, the user clicks on the first WIFI hotspot. hotspot and the second WIFI hotspot, then use the first WIFI hotspot and the second WIFI hotspot as the target WIFI hotspot.

In the embodiment of the present invention, in order to facilitate the unified delivery of advertisements to more users, a WIFI hotspot group will also be established for the scanned WIFI hotspots. Specifically:

Before using at least one of the scanned WIFI hotspots as a target WIFI hotspot, the method further includes:

Based on the scanned WIFI hotspots, at least one WIFI hotspot group is established, and each WIFI hotspot group contains at least one WIFI hotspot.

During the specific implementation process, all the scanned WIFI hotspots can be established as a WIFI hotspot group. For example, if all the WIFI hotspots scanned by the main device include the first WIFI hotspot, the second WIFI hotspot and the third WIFI hotspot, then Establish a WIFI hotspot group, which includes a first WIFI hotspot, a second WIFI hotspot and a third WIFI hotspot.

The WIFI hotspots selected by the user can also be established as a WIFI hotspot group according to the user's hotspot selection operation. For example, if the user selects the first WIFI hotspot and the second WIFI hotspot, a WIFI hotspot group is established. The WIFI hotspot group The group includes the first WIFI hotspot and the second WIFI hotspot.

WIFI hotspot groups can also be established based on geographical location, that is, according to the geographical location of each WIFI hotspot scanned, at least one WIFI hotspot group is established by classifying WIFI hotspots belonging to the same geographical location into the same WIFI hotspot group. Group. For example, if the geographical location of the first WIFI hotspot is the first location, the geographical location of the second WIFI hotspot is the second location, and the geographical location of the third WIFI hotspot is the second location, then the first WIFI hotspot group and the second WIFI hotspot group are established. WIFI hotspot group, the first WIFI hotspot group includes the first WIFI hotspot, and the second WIFI hotspot group includes the second WIFI hotspot and the third WIFI hotspot.

Furthermore, in order to facilitate the differentiation of various WIFI hotspot groups, after establishing at least one WIFI hotspot group, a group label for characterizing the group characteristics can also be added to each WIFI hotspot group. The group label includes: Geolocation tags and/or user-defined tags. For example, if the main device scans the first WIFI hotspot and the second WIFI hotspot in the first position, it will establish the first WIFI hotspot group including the first WIFI hotspot and the second WIFI hotspot, and add the first WIFI hotspot group to the first WIFI hotspot group. The first position label. The user can also customize a group label and add the group label to the first WIFI hotspot group. When the main device leaves the first position, it scans the third WIFI hotspot and the third WIFI hotspot in the second position. For four WIFI hotspots, create a second WIFI hotspot group including the third WIFI hotspot and the fourth WIFI hotspot, and add a second location label to the second WIFI hotspot group. Of course, the group label can also be customized by the user.

It should be noted that if the same WIFI hotspot is included in different WIFI hotspot groups, the WIFI hotspot groups will be deduplicated so that different WIFI hotspot groups contain different WIFI hotspots, thereby avoiding repeated advertising.

Combined with the above-mentioned process of establishing a WIFI hotspot group, the present invention also provides the following third implementation method for how to determine the target WIFI hotspot:

In the third implementation, a target WIFI hotspot group is determined from at least one established WIFI hotspot group, and all WIFI hotspots included in the target WIFI hotspot group are determined as target WIFI hotspots. For example, if two WIFI hotspot groups are established based on the scanned WIFI hotspots, namely the first WIFI hotspot group and the second WIFI hotspot group, if from the first WIFI hotspot group and the second WIFI hotspot group When the first WIFI hotspot group is determined as the target WIFI hotspot group, all WIFI hotspots included in the first WIFI hotspot group are determined as the target WIFI hotspots.

After completing step 101, perform step 102: determine the electronic device connected to the target WIFI hotspot as the target electronic device.

After completing step 102, perform step 103: obtain the user characteristic information of the target user to which the target electronic device belongs.

Specifically, in the embodiment of the present invention, after the target WIFI hotspot is determined, all electronic devices connected to the target WIFI hotspot will be determined as target electronic devices, that is, the target electronic device may be one or more, For example, if the target WIFI hotspot is a first WIFI hotspot, and the electronic device connected to the first WIFI hotspot includes a first electronic device and a second electronic device, then the first electronic device and the second electronic device are both target electronic devices. After the target electronic device is determined, user characteristic information of the target user to which the target electronic device belongs is obtained. The target user is the user to whom the target electronic device belongs. For example, if the user to whom the target electronic device belongs is user A, then user A is the target user.

It should be noted that in the embodiment of the present invention, since each target electronic device corresponds to a target user, the process of determining the target electronic device is actually a process of packaging the target user, that is, packaging and connecting to the target WIFI hotspot The group of people whose electronic devices belong to them.

Further, regarding how to obtain the user characteristic information of the target user, the embodiment of the present invention provides the following specific implementation methods:

Obtain the device identification information of the target electronic device. The device identification information is used to uniquely identify the identity of the target electronic device.

Based on the device identification information, user characteristic information of the target user to which the target electronic device belongs is obtained.

Specifically, the device identification information includes IMEI information and/or MAC address information. IMEI information is used to identify each independent device in the GSM mobile network, and MAC address information is used to uniquely identify each independent device in the network. The target electronic device can be uniquely identified using both IMEI information and MAC address information. Furthermore, based on the IMEI information and MAC address information, the user characteristic information of the target user to which the target electronic device belongs can be found through the data management platform (DMP). The DMP contains There is a correspondence between IMEI information, MAC address information and user characteristic information.

For example, the DMP contains a first correspondence between the first IMEI information, the first MAC address information and the first user characteristic information, and a third correspondence between the second IMEI information, the second MAC address information and the second user characteristic information. The second correspondence relationship, and the third correspondence relationship between the third IMEI information, the third MAC address information and the third user characteristic information. After obtaining the first IMEI information, the main device can find the first IMEI information in the DMP. The first user characteristic information corresponding to the information, after the master device obtains the second MAC address information, can find the second user characteristic information corresponding to the second MAC address information in the DMP.

Furthermore, in this embodiment of the present invention, user characteristic information includes age, gender, occupation, home address and other information used to characterize the user's personal situation.

After completing step 103, perform step 104: deliver advertisements corresponding to the user characteristic information to the target users.

Specifically, the content of the advertisement corresponds to the user characteristic information, and the advertisement can be an advertisement that the user is interested in. For example, if it is known from the user characteristic information that the target user is a woman aged 20-30, then cosmetics will be delivered to the target user. For advertising, if it is known from the user characteristics information that the target user is an elderly person aged 70-80, then health care category advertisements will be delivered to the target user. As for how to deliver ads to target users, specifically:

In a first implementation manner, advertisements corresponding to the user's characteristic information can be delivered to the target electronic device of the target user in a preset delivery manner. For example, if the target electronic device is a first electronic device, after obtaining the user characteristic information of user A to which the first electronic device belongs, an advertisement corresponding to the user characteristic information of user A is placed on the first electronic device. During the specific implementation process, since the main device can obtain the device identification information of the target electronic device, the main device can establish a communication connection with the target electronic device through the device identification information, so that the main device can place advertisements to the target electronic device.

In the second implementation manner, advertisements corresponding to the user's characteristic information can be delivered to other electronic devices of the target user other than the target electronic device in a preset delivery manner. For example, if the target electronic device is a first electronic device, the user to which the first electronic device belongs is user A, and user A has a second electronic device and a third electronic device in addition to the first electronic device, then after obtaining user A's After the user characteristic information, advertisements corresponding to user A's user characteristic information are delivered to the second electronic device and the third electronic device. During the specific implementation process, since the main device can obtain the device identification information of the target electronic device, the main device can find the user characteristic information through the device identification information. The user characteristic information can include the device identification information of each electronic device held by the user. , based on these device identification information, the main device can establish a communication connection with each electronic device, so that the main device can place advertisements to other electronic devices of the target user except the target electronic device.

In the third implementation, advertisements corresponding to the user's characteristic information can also be delivered to the target electronic device of the target user and other electronic devices of the target user other than the target electronic device in a preset delivery manner at the same time. Since the previous two embodiments are described in detail, they will not be described again here.

Furthermore, the preset delivery method includes at least one of SMS delivery, phone delivery and designated application delivery. SMS delivery refers to delivering advertisements in the form of text messages. Telephone placement refers to placing advertisements over the phone. Specified application delivery refers to placing advertisements in designated applications, so that when users open the specified application, they can see the advertisement in the specified application. For example, if the designated application is Taobao, then after the user opens Taobao, the advertisement will be displayed. Advertising will be displayed.

It should be noted that in this embodiment of the present invention, after the target WIFI hotspot is determined, advertisements will be delivered to the target users belonging to all target electronic devices connected to the target WIFI hotspot, and the advertisements delivered to each target user will be determined by the target user. Determined by the user's user characteristic information.

The advertisement delivery method of the present invention will be described in detail below with reference to a practical application scenario.

When the user enters a building with the main device and turns on the WIFI hotspot scanning function, the main device will collect WIFI hotspots and package all the collected WIFI hotspots (the first WIFI hotspot and the second WIFI hotspot) into a WIFI hotspot group group and add a geotag to the WIFI hotspot group. At the same time, all WIFI hotspots in the WIFI hotspot group are determined as target WIFI hotspots, that is, both the first WIFI hotspot and the second WIFI hotspot are determined as target WIFI hotspots. Further, all electronic devices connected to each target WIFI hotspot are determined as target electronic devices, that is, the first electronic device and the second electronic device connected to the first WIFI hotspot and the third electronic device connected to the second WIFI hotspot. Both the device and the fourth electronic device are determined to be target electronic devices. Next, the user characteristic information of the user to which each target electronic device belongs (i.e., the target user) is obtained, that is, the first user characteristic information of the first user to which the first electronic device belongs is obtained, and the user characteristic information of the second user to which the second electronic device belongs is obtained. The second user characteristic information, the third user characteristic information of the third user to which the third electronic device belongs, and the fourth user characteristic information of the fourth user to which the fourth electronic device belongs. Finally, an advertisement corresponding to the first user's characteristic information is placed to the first user, an advertisement corresponding to the second user's characteristic information is placed to the second user, an advertisement corresponding to the third user's characteristic information is placed to the third user, and Advertising corresponding to the characteristic information of the fourth user is delivered to the fourth user.

Based on the same inventive concept, an embodiment of the present invention also provides an advertising delivery device. As shown in Figure 2, the device includes:

The scanning module 201 is used to scan WIFI hotspots and use at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot;

The first determination module 202 is used to determine the electronic device connected to the target WIFI hotspot as the target electronic device;

The acquisition module 203 is used to acquire the user characteristic information of the target user to which the target electronic device belongs;

The delivery module 204 is used to deliver advertisements corresponding to the user characteristic information to the target users.

Preferably, the scanning module includes:

The first determining unit is configured to use all scanned WIFI hotspots as the target WIFI hotspots; or

The second determination unit is configured to determine at least one WIFI hotspot as the target WIFI hotspot from all scanned WIFI hotspots based on the user's hotspot selection operation.

Preferably, the device further includes:

Create a module for establishing at least one WIFI hotspot group based on the scanned WIFI hotspots, and each WI-FI hotspot group contains at least one WIFI hotspot;

Among them, the scanning module includes:

A group determination unit, configured to determine the target WIFI hotspot group from at least one established WIFI hotspot group;

A hotspot determination unit is configured to determine all WIFI hotspots included in the target WIFI hotspot group as the target WIFI hotspots.

Preferably, the group determination unit is specifically used for:

Establish at least one WIFI hotspot group by classifying WIFI hotspots belonging to the same geographical location into the same WIFI hotspot group.

Preferably, the device further includes:

The label adding unit is used to add group labels for each WIFI hotspot group to characterize the characteristics of the group.

Preferably, the acquisition module includes:

A first acquisition unit configured to acquire device identification information of the target electronic device, where the device identification information is used to uniquely identify the identity of the target electronic device;

The second acquisition unit is configured to acquire the user characteristic information of the target user to which the target electronic device belongs based on the device identification information.

Preferably, the device identification information includes IMEI information and/or MAC address information.

Preferably, the delivery module is specifically used for:

Advertising corresponding to the user characteristic information is delivered to the target electronic device of the target user and/or other electronic devices of the target user other than the target electronic device in a preset delivery manner.

Preferably, the preset delivery method includes at least one of text message delivery, phone delivery, and designated application delivery.

Based on the same inventive concept, embodiments of the present invention also provide a computer-readable storage medium on which a computer program is stored. When the program is executed by a processor, the method steps described in the previous embodiments are implemented.

Based on the same inventive concept, an embodiment of the present invention also provides a computer device, as shown in Figure 3. For convenience of explanation, only the parts related to the embodiment of the present invention are shown. If the specific technical details are not disclosed, please refer to this document. Method part of the embodiment of the invention. The computer device can be any terminal device including a mobile phone, tablet computer, PDA (Personal Digital Assistant), POS (Point of Sales, sales terminal), vehicle-mounted computer, etc. Taking the computer device as a mobile phone as an example:

FIG. 3 shows a block diagram of a partial structure related to a computer device provided by an embodiment of the present invention. Referring to FIG. 3 , the computer device includes: a memory 301 and a processor 302 . Those skilled in the art can understand that the structure of the computer equipment shown in FIG. 3 does not constitute a limitation on the computer equipment, and may include more or fewer components than shown in the figure, or combine certain components, or arrange different components.

The following is a detailed introduction to each component of the computer equipment in conjunction with Figure 3:

The memory 301 can be used to store software programs and modules, and the processor 302 executes various functional applications and data processing by running the software programs and modules stored in the memory 301 . The memory 301 may mainly include a program storage area and a data storage area, where the program storage area may store an operating system, an application program required for at least one function (such as a sound playback function, an image playback function, etc.), etc.; the storage data area may store data. (such as audio data, phone book, etc.) etc. In addition, the memory 301 may include high-speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid-state storage device.

The processor 302 is the control center of the computer device and performs various functions and processes data by running or executing software programs and/or modules stored in the memory 301 and calling data stored in the memory 301 . Optionally, the processor 302 may include one or more processing units; preferably, the processor 302 may integrate an application processor and a modem processor, where the application processor mainly processes operating systems, user interfaces, application programs, etc. , the modem processor mainly handles wireless communications.

In this embodiment of the present invention, the processor 302 included in the computer device may have functions corresponding to any of the method steps in the foregoing embodiments.

In short, according to the advertising delivery method and device of the present invention, WIFI hotspots are first scanned, at least one of the scanned WIFI hotspots is used as the target WIFI hotspot, and then the electronic device connected to the target WIFI hotspot is determined as the target electronic device. device, and then obtain the user characteristic information of the target user to which the target electronic device belongs, and finally deliver advertisements corresponding to the user characteristic information to the target user, thus not only achieving advertisement delivery to all users belonging to all electronic devices under the same WIFI hotspot , improves the efficiency of advertising, and enables targeted advertising based on user characteristic information for all users belonging to all electronic devices under the same WIFI hotspot, making advertising targeted based on individual differences, more accurate, and richer How advertising is served.

The algorithms and displays provided herein are not inherently associated with any particular computer, virtual system, or other device. Various general-purpose systems can also be used with teaching based on this. From the above description, the structure required to construct such a system is obvious. Furthermore, this invention is not specific to any specific programming language. It should be understood that a variety of programming languages may be utilized to implement the invention described herein, and that the above descriptions of specific languages are intended to disclose the best mode of carrying out the invention.

In the instructions provided here, a number of specific details are described. However, it is understood that embodiments of the invention may be practiced without these specific details. In some instances, well-known methods, structures, and techniques have not been shown in detail so as not to obscure the understanding of this description.

Similarly, it is to be understood that in the above description of exemplary embodiments of the invention, in order to streamline the disclosure and aid in the understanding of one or more of the various inventive aspects, various features of the invention are sometimes grouped together into a single embodiment. figure, or its description. This method of disclosure, however, is not to be interpreted as reflecting an intention that the claimed invention requires more features than are expressly recited in each claim. Rather, as the following claims reflect, inventive aspects lie in less than all features of a single foregoing disclosed embodiment. Thus, the claims following the Detailed Description are hereby expressly incorporated into this Detailed Description, with each claim standing on its own as a separate embodiment of this invention.

Those skilled in the art will understand that modules in the devices in the embodiment can be adaptively changed and arranged in one or more devices different from that in the embodiment. The modules or units or components in the embodiments may be combined into one module or unit or component, and furthermore they may be divided into a plurality of sub-modules or sub-units or sub-components. All features disclosed in this specification (including accompanying claims, abstract and drawings) and any method so disclosed may be employed in any combination, except that at least some of such features and/or processes or units are mutually exclusive. All processes or units of the equipment are combined. Each feature disclosed in this specification (including accompanying claims, abstract and drawings) may be replaced by alternative features serving the same, equivalent or similar purpose, unless expressly stated otherwise.

Furthermore, those skilled in the art will understand that although some embodiments described herein include certain features included in other embodiments but not others, combinations of features of different embodiments are meant to be within the scope of the invention. within and form different embodiments. For example, in the following claims, any of the claimed embodiments may be used in any combination.

Various component embodiments of the present invention may be implemented in hardware, or in software modules running on one or more processors, or in a combination thereof. Those skilled in the art will understand that a microprocessor or a digital signal processor (DSP) may be used in practice to implement some or all functions of some or all components according to embodiments of the present invention. The invention may also be implemented as an apparatus or apparatus program (eg, computer program and computer program product) for performing part or all of the methods described herein. Such a program implementing the present invention may be stored on a computer-readable medium, or may be in the form of one or more signals. Such signals may be downloaded from an Internet website, or provided on a carrier signal, or in any other form.

It should be noted that the above-mentioned embodiments illustrate rather than limit the invention, and that those skilled in the art will be able to design alternative embodiments without departing from the scope of the appended claims. In the claims, any reference signs placed between parentheses shall not be construed as limiting the claim. The word "comprising" does not exclude the presence of elements or steps not listed in a claim. The word "a" or "an" preceding an element does not exclude the presence of a plurality of such elements. The invention may be implemented by means of hardware comprising several different elements and by means of a suitably programmed computer. In the element claim enumerating several means, several of these means may be embodied by the same item of hardware. The use of the words first, second, third, etc. does not indicate any order. These words can be interpreted as names.

A1. An advertising delivery method, characterized in that the method includes:

Scan WIFI hotspots and use at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot;

Determine the electronic device connected to the target WIFI hotspot as the target electronic device;

Obtain user characteristic information of the target user to which the target electronic device belongs;

Advertising corresponding to the user characteristic information is delivered to the target user.

A2. The advertisement delivery method according to A1, characterized in that at least one WIFI hotspot among the scanned WIFI hotspots is used as the target WIFI hotspot, including:

Use all scanned WIFI hotspots as the target WIFI hotspots; or

Based on the user's hotspot selection operation, at least one WIFI hotspot is determined as the target WIFI hotspot from all scanned WIFI hotspots.

A3. The advertisement delivery method according to A1, characterized in that, before using at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot, the method further includes:

Based on the scanned WIFI hotspots, establish at least one WIFI hotspot group, and each WI-FI hotspot group contains at least one WIFI hotspot;

Wherein, using at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot includes:

Determine the target WIFI hotspot group from at least one established WIFI hotspot group;

All WIFI hotspots included in the target WIFI hotspot group are determined as the target WIFI hotspots.

A4. The advertising delivery method according to A3, characterized in that, based on the scanned WIFI hotspots, at least one WIFI hotspot group is established, including:

Establish at least one WIFI hotspot group by classifying WIFI hotspots belonging to the same geographical location into the same WIFI hotspot group.

A5. The advertising delivery method according to A3, characterized in that, after establishing at least one WIFI hotspot group, the method further includes:

Add group tags used to characterize the group characteristics to each WIFI hotspot group.

A6. The advertisement delivery method according to A1, characterized in that the obtaining the user characteristic information of the target user to which the target electronic device belongs includes:

Obtain device identification information of the target electronic device, where the device identification information is used to uniquely identify the identity of the target electronic device;

Based on the device identification information, user characteristic information of the target user to which the target electronic device belongs is obtained.

A7. The advertisement delivery method according to A6, characterized in that the device identification information includes IMEI information and/or MAC address information.

A8. The advertisement delivery method according to A1, characterized by delivering advertisements corresponding to the user characteristic information to the target users, including:

Advertising corresponding to the user characteristic information is delivered to the target electronic device of the target user and/or other electronic devices of the target user other than the target electronic device in a preset delivery manner.

A9. The advertisement delivery method according to A8, characterized in that the preset delivery method includes at least one of SMS delivery, phone delivery and designated application delivery.

B10. An advertising placement device, characterized in that the device includes:

A scanning module is used to scan WIFI hotspots and use at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot;

A first determination module, configured to determine the electronic device connected to the target WIFI hotspot as the target electronic device;

An acquisition module, configured to acquire the user characteristic information of the target user to which the target electronic device belongs;

A delivery module, configured to deliver advertisements corresponding to the user characteristic information to the target users.

B11. The advertisement delivery device according to B10, characterized in that the scanning module includes:

The first determining unit is configured to use all scanned WIFI hotspots as the target WIFI hotspots; or

The second determination unit is configured to determine at least one WIFI hotspot as the target WIFI hotspot from all scanned WIFI hotspots based on the user's hotspot selection operation.

B12. The advertisement delivery device according to B11, characterized in that the device further includes:

Create a module for establishing at least one WIFI hotspot group based on the scanned WIFI hotspots, and each WI-FI hotspot group contains at least one WIFI hotspot;

Among them, the scanning module includes:

A group determination unit, configured to determine the target WIFI hotspot group from at least one established WIFI hotspot group;

A hotspot determination unit is configured to determine all WIFI hotspots included in the target WIFI hotspot group as the target WIFI hotspots.

B13. The advertisement delivery device according to B12, characterized in that the group determination unit is specifically used for:

Establish at least one WIFI hotspot group by classifying WIFI hotspots belonging to the same geographical location into the same WIFI hotspot group.

B14. The advertisement delivery device according to B12, characterized in that the device further includes:

The label adding unit is used to add group labels for each WIFI hotspot group to characterize the characteristics of the group.

B15. The advertisement delivery device according to B10, characterized in that the acquisition module includes:

A first acquisition unit configured to acquire device identification information of the target electronic device, where the device identification information is used to uniquely identify the identity of the target electronic device;

The second acquisition unit is configured to acquire the user characteristic information of the target user to which the target electronic device belongs based on the device identification information.

B16. The advertisement delivery device according to B15, characterized in that the device identification information includes IMEI information and/or MAC address information.

B17. The advertisement delivery device according to B10, characterized in that the delivery module is specifically used for:

Advertising corresponding to the user characteristic information is delivered to the target electronic device of the target user and/or other electronic devices of the target user other than the target electronic device in a preset delivery manner.

B18. The advertisement delivery device according to B17, characterized in that the preset delivery method includes at least one of SMS delivery, phone delivery and designated application delivery.

C19. A computer-readable storage medium on which a computer program is stored, characterized in that when the program is executed by a processor, the method steps according to any one of claims A1-A9 are implemented.

D20. A computer device, including a memory, a processor and a computer program stored in the memory and executable on the processor, characterized in that when the processor executes the program, it implements any one of the rights in A1-A9. method steps described.

Claims (16)

1. A method of advertising, the method comprising:

scanning the WIFI hotspots, and taking at least one WIFI hotspot in the scanned WIFI hotspots as a target WIFI hotspot;

determining the electronic equipment connected with the target WIFI hotspot as target electronic equipment;

acquiring user characteristic information of a target user to which the target electronic equipment belongs;

putting advertisements corresponding to the user characteristic information to the target user;

before the at least one WIFI hotspot in the scanned WIFI hotspots is used as the target WIFI hotspot, the method further includes:

based on the scanned WIFI hotspots, at least one WIFI hotspot group is established, and each WIFI hotspot group comprises at least one WIFI hotspot;

respectively adding group labels for representing group characteristics for the WIFI hot point groups;

wherein, taking at least one of the scanned WIFI hotspots as the target WIFI hotspot includes:

Determining a target WIFI hot point group from the established at least one WIFI hot point group;

and determining all WIFI hotspots contained in the target WIFI hotspot group as the target WIFI hotspot.

2. The advertising method as claimed in claim 1, wherein the taking at least one WIFI hotspot among the scanned WIFI hotspots as the target WIFI hotspot includes:

taking all scanned WIFI hotspots as the target WIFI hotspots; or (b)

And determining at least one WIFI hotspot from all scanned WIFI hotspots as the target WIFI hotspot based on the hotspot selection operation of the user.

3. The advertising method as recited in claim 1, wherein the establishing at least one WIFI hotspot group based on the scanned WIFI hotspots comprises:

and establishing at least one WIFI hot spot group by classifying the WIFI hot spots belonging to the same geographic position into the same WIFI hot spot group.

4. The advertisement delivery method according to claim 1, wherein the obtaining the user characteristic information of the target user to which the target electronic device belongs includes:

acquiring equipment identification information of the target electronic equipment, wherein the equipment identification information is used for uniquely identifying the identity of the target electronic equipment;

And acquiring user characteristic information of a target user to which the target electronic equipment belongs based on the equipment identification information.

5. The advertising method as recited in claim 4, wherein the device identification information includes IMEI information and/or MAC address information.

6. The advertisement delivery method according to claim 1, wherein delivering the advertisement corresponding to the user characteristic information to the target user comprises:

and putting advertisements corresponding to the user characteristic information into the target electronic equipment of the target user and/or other electronic equipment of the target user except the target electronic equipment in a preset putting mode.

7. The advertisement delivery method according to claim 6, wherein the preset delivery mode includes at least one of a short message delivery, a telephone delivery, and a specified application delivery.

8. An advertising device, the device comprising:

the scanning module is used for scanning the WIFI hotspots, and taking at least one WIFI hotspot in the scanned WIFI hotspots as a target WIFI hotspot;

the first determining module is used for determining the electronic equipment connected with the target WIFI hotspot as target electronic equipment;

The acquisition module is used for acquiring the user characteristic information of the target user to which the target electronic equipment belongs;

the delivery module is used for delivering advertisements corresponding to the user characteristic information to the target user;

the apparatus further comprises:

the establishing module is used for establishing at least one WIFI hot spot group based on the scanned WIFI hot spots, and each WIFI hot spot group comprises at least one WIFI hot spot;

the tag adding unit is used for adding group tags used for representing group characteristics to each WIFI hot point group respectively;

wherein, the scanning module includes:

the group determining unit is used for determining a target WIFI hot point group from the established at least one WIFI hot point group;

and the hotspot determining unit is used for determining all WIFI hotspots contained in the target WIFI hotspot group as the target WIFI hotspot.

9. The advertising device of claim 8, wherein the scanning module comprises:

the first determining unit is used for taking all scanned WIFI hotspots as the target WIFI hotspots; or (b)

And the second determining unit is used for determining at least one WIFI hotspot from all scanned WIFI hotspots as the target WIFI hotspot based on the hotspot selection operation of the user.

10. The advertising device of claim 8, wherein the group determination unit is specifically configured to:

and establishing at least one WIFI hot spot group by classifying the WIFI hot spots belonging to the same geographic position into the same WIFI hot spot group.

11. The advertising device of claim 8, wherein the acquisition module comprises:

a first obtaining unit, configured to obtain device identification information of the target electronic device, where the device identification information is used to uniquely identify an identity of the target electronic device;

and the second acquisition unit is used for acquiring the user characteristic information of the target user to which the target electronic equipment belongs based on the equipment identification information.

12. The advertising device of claim 11, wherein the device identification information includes IMEI information and/or MAC address information.

13. The advertising device of claim 8, wherein the delivery module is specifically configured to:

and putting advertisements corresponding to the user characteristic information into the target electronic equipment of the target user and/or other electronic equipment of the target user except the target electronic equipment in a preset putting mode.

14. The advertising device of claim 13, wherein the preset delivery means comprises at least one of a short message delivery, a telephone delivery, and a specified application delivery.

15. A computer readable storage medium, on which a computer program is stored, characterized in that the program, when being executed by a processor, implements the method steps of any of claims 1-7.

16. A computer device comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the method steps of any of claims 1-7 when the program is executed.