CN109598532A - Determination method, apparatus, storage medium and the processor of advertisement dispensing result - Google Patents
Determination method, apparatus, storage medium and the processor of advertisement dispensing result Download PDFInfo
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- CN109598532A CN109598532A CN201710932141.0A CN201710932141A CN109598532A CN 109598532 A CN109598532 A CN 109598532A CN 201710932141 A CN201710932141 A CN 201710932141A CN 109598532 A CN109598532 A CN 109598532A
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0245—Surveys
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
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Abstract
The present invention provides determination method, apparatus, storage medium and processors that result is launched in a kind of advertisement, wherein, this method comprises: obtaining the exposure information of targeted advertisements, wherein, the location information for the position that the monitoring mark and targeted advertisements that targeted advertisements are carried in exposure information are exposed, monitoring mark are used for unique identification targeted advertisements；According to location information from the position acquisition content information being exposed, wherein content information is used to indicate the content that the position being exposed is shown；The corresponding entry in position being exposed is determined according to content information；Entry dispensing entry corresponding with monitoring mark is matched, and according to matching result monitoring objective advertisement, solves the problems, such as in the related technology not being monitored the advertisement of dispensing, realizes the monitoring implemented to the advertisement of dispensing.
Description
Technical field
The present invention relates to the communications fields, and determination method, apparatus, the storage of result are launched in particular to a kind of advertisement
Medium and processor.
Background technique
With the fast development of computer technology and network technology, people produce more and more dependences to network, several
Anything can be completed on network.For example, TV programme are watched from preceding people by cable television, it now then can be with
It is watched TV program by network, network becomes people's lives more easily.Based on this, also there are more and more businessmans
The advertisement value for having valued network, program, news, website on network etc. launch advertisement.But for advertisement launch whether
Meet the requirement of businessman, for example whether advertisement has launched correct position, there is presently no surveillance and control measures, also just can not be to throwing
The effect for putting advertisement is further assessed, and so as to lead to the dispensing of advertisement, there are cheatings.
Aiming at the problem that can not be monitored in the related technology to the advertisement of dispensing, there is presently no the sides of efficiently solving
Case.
Summary of the invention
The embodiment of the invention provides a kind of advertisement launch result determination method, apparatus, storage medium and processor, with
It at least solves the problems, such as in the related technology not being monitored the advertisement of dispensing.
According to one embodiment of present invention, a kind of determination method of advertisement dispensing result is provided, comprising: obtain target
The exposure information of advertisement, wherein the monitoring that the targeted advertisements are carried in the exposure information identifies and the targeted advertisements
The location information for the position being exposed, the monitoring mark is for targeted advertisements described in unique identification；According to the positional information
From the position acquisition content information being exposed, wherein the content information is used to indicate the position being exposed and shows
Content；The corresponding entry in position being exposed according to content information determination；Match the entry with
The monitoring identifies corresponding dispensing entry, and the dispensing result of the targeted advertisements is determined according to matching result.
It optionally, from the position acquisition content information being exposed include: according to the positional information according to institute's rheme
Set the position being exposed described in message reference；The content information is crawled from the position being exposed.
Optionally, the corresponding entry in position being exposed according to content information determination includes: parsing institute
Content information is stated, the crumbs that advertisement is launched in the position being exposed are obtained；The crumbs that the advertisement is launched are parsed, are obtained
To the entry.
Optionally, before matching entry dispensing entry corresponding with the monitoring mark, the method is also
It include: to obtain the monitoring from preset Advertisement arrangement table to identify the corresponding dispensing entry, wherein described preset wide
Waiting table is accused to be used to store targeted advertisements, monitoring mark and launch the corresponding relationship between entry.
Optionally, determine that the dispensing result of the targeted advertisements includes: in the entry and institute according to matching result
It states and launches in the matched situation of entry, determine that the targeted advertisements are launched successfully；In the entry and the dispensing entry
In unmatched situation, determine that the targeted advertisements launch failure.
Optionally, before the exposure information for obtaining the targeted advertisements, the method also includes: it is wide to obtain the target
It accuses and the dispensing entry；The monitoring mark is distributed for the targeted advertisements；Store the targeted advertisements, monitoring mark
And the corresponding relationship launched between entry.
According to another embodiment of the invention, a kind of determining device of advertisement dispensing result is provided, comprising: first obtains
Modulus block, for obtaining the exposure information of targeted advertisements, wherein the monitoring of the targeted advertisements is carried in the exposure information
The location information for the position that mark and the targeted advertisements are exposed, the monitoring mark are wide for target described in unique identification
It accuses；Second obtains module, for according to the positional information from the position acquisition content information being exposed, wherein described
Content information is used to indicate the content that the position being exposed is shown；First determining module, for according to the content information
The corresponding entry in the position being exposed described in determination；Second determining module, for matching the entry and the prison
Control identifies corresponding dispensing entry, and the dispensing result of the targeted advertisements is determined according to matching result.
Optionally, the second acquisition module includes: access unit, for accessing described exposed according to the positional information
The position of light；Unit is crawled, for crawling the content information from the position being exposed.
Optionally, first determining module includes: the first resolution unit, for parsing the content information, obtains institute
State the crumbs that advertisement is launched in the position being exposed；Second resolution unit, the crumbs launched for parsing the advertisement, obtains
To the entry.
Optionally, described device further include: third obtains module, for obtaining the prison from preset Advertisement arrangement table
Control identifies the corresponding dispensing entry, wherein the preset Advertisement arrangement table for store targeted advertisements, monitoring mark and
Launch the corresponding relationship between entry.
Optionally, second determining module includes: the first determination unit, for judging the entry and the throwing
Put whether entry matches；First determination unit, for determining under the entry and the matched situation of the dispensing entry
The targeted advertisements are launched successfully；Second determination unit, in the entry and the unmatched feelings of the dispensing entry
Under condition, determine that the targeted advertisements launch failure.
Optionally, described device further include: the 4th obtains module, for obtaining the targeted advertisements and the dispensing word
Item；Distribution module, for distributing the monitoring mark for the targeted advertisements；Memory module, for store the targeted advertisements,
The monitoring mark and the corresponding relationship launched between entry.
According to still another embodiment of the invention, a kind of storage medium is additionally provided, the storage medium includes storage
Program, wherein described program executes method described in any of the above embodiments when running.
According to still another embodiment of the invention, a kind of processor is additionally provided, the processor is used to run program,
In, described program executes method described in any of the above embodiments when running.
Through the invention, the exposure information of targeted advertisements is obtained, wherein the monitoring of targeted advertisements is carried in exposure information
The location information for the position that mark and targeted advertisements are exposed, monitoring mark are used for unique identification targeted advertisements；Believed according to position
It ceases from the position acquisition content information being exposed, wherein content information is used to indicate the content that the position being exposed is shown；According to
Content information determines the corresponding entry in position being exposed；Entry dispensing entry corresponding with monitoring mark is matched,
And determine the dispensing of targeted advertisements as a result, it can be seen that using the above scheme according to the exposure of targeted advertisements according to matching result
The position acquisition being exposed that the location information carried in information is indicated from exposure information is used to indicate the position institute being exposed
The content information of the content of displaying determines that this is exposed the corresponding entry in position further according to the content information, passes through matching
Entry entry corresponding with the monitoring mark of targeted advertisements is monitored the dispensing result of targeted advertisements, therefore,
The monitoring implemented to the advertisement of dispensing is realized, so that solving in the related technology can not be monitored the advertisement of dispensing
The problem of.
Detailed description of the invention
The drawings described herein are used to provide a further understanding of the present invention, constitutes part of this application, this hair
Bright illustrative embodiments and their description are used to explain the present invention, and are not constituted improper limitations of the present invention.In the accompanying drawings:
Fig. 1 is the flow chart for the determination method that result is launched in a kind of advertisement according to an embodiment of the present invention；
Fig. 2 is the structural block diagram one for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention；
Fig. 3 is the structural block diagram two for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention；
Fig. 4 is the structural block diagram three for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention；
Fig. 5 is the structural block diagram four for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention；
Fig. 6 is the structural block diagram five for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention；
Fig. 7 is the structural block diagram six for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention.
Specific embodiment
Hereinafter, the present invention will be described in detail with reference to the accompanying drawings and in combination with Examples.It should be noted that not conflicting
In the case of, the features in the embodiments and the embodiments of the present application can be combined with each other.
It should be noted that description and claims of this specification and term " first " in above-mentioned attached drawing, "
Two " etc. be to be used to distinguish similar objects, without being used to describe a particular order or precedence order.
Embodiment 1
A kind of determination method of advertisement dispensing result is provided in the present embodiment, and Fig. 1 is according to an embodiment of the present invention
A kind of flow chart of the determination method of advertisement dispensing result, as shown in Figure 1, the process includes the following steps:
Step S102, obtains the exposure information of targeted advertisements, wherein the monitoring mark of targeted advertisements is carried in exposure information
Know the location information for the position being exposed with targeted advertisements, monitoring mark is used for unique identification targeted advertisements；
Step S104, according to location information from the position acquisition content information being exposed, wherein content information is used to indicate
The content that the position being exposed is shown；
Step S106 determines the corresponding entry in position being exposed according to content information；
Step S108, matching entry dispensing entry corresponding with monitoring mark, and target is determined according to matching result
The dispensing result of advertisement.
Optionally, the determination method that result is launched in above-mentioned advertisement can be, but not limited to be applied to the delivering accuracy rate to advertisement
In the scene being monitored.Such as: the scene that the delivering accuracy rate for the advertisement that orientation is launched is monitored.
Optionally, the determination method that result is launched in above-mentioned advertisement can be, but not limited to be applied to the service for broadcast monitoring
Device, such as: file server, database server, web page server, apps server, proxy server etc..
Optionally, in the present embodiment, the location information for the position that the targeted advertisements carried in exposure information are exposed can
With but be not limited to uniform resource position mark URL information, the internet protocol address, file of the position that targeted advertisements are exposed
Address transport protocol FTP etc..
Optionally, in the present embodiment, the position being exposed can be, but not limited to as webpage, video, document, song etc.
Deng.
Optionally, in the present embodiment, the corresponding entry in the position being exposed can be, but not limited to the pass for webpage
Keyword, the directory of video or programm name, song title, document keyword etc..
Optionally, in the present embodiment, monitoring identify corresponding dispensing entry and can be, but not limited to be it is preset,
That is, it is possible to which the dispensing target to advertisement carries out preparatory setting.Such as: the corresponding dispensing entry of advertisement A is the directory 1, extensively
Accusing the corresponding dispensing entry of B is the directory 2, and the corresponding dispensing entry of advertisement C is website 1, and the corresponding dispensing entry of advertisement D is song
1 etc..
Through the above steps, it is indicated from exposure information according to the location information carried in the exposure information of targeted advertisements
The position acquisition being exposed is used to indicate the content information for the content that the position being exposed is shown, true further according to the content information
Fixed this is exposed the corresponding entry in position, passes through matching entry target word corresponding with the monitoring of targeted advertisements mark
Item is monitored the dispensing result of targeted advertisements, it is thereby achieved that the monitoring that the advertisement of dispensing is implemented, to solve
The problem of in the related technology can not being monitored to the advertisement of dispensing.
It is alternatively possible to crawled using crawler technology to content information, will be exposed the location information of position as
The task of crawling distributes to crawler node, is accessed by crawler node to position is exposed, and crawls content information.Such as: upper
It states in step S104, the position being exposed according to location information access, crawls content information from the position being exposed.
It is alternatively possible to obtain the corresponding target word in position being exposed according to the bread crumb structure for the position being exposed
Item, bread crumb structure, which has recorded, is exposed the historical data that position is accessed process, therefrom available to being exposed in position
The historical record that advertisement is launched obtains the crumbs of advertisement dispensing, parses entry from the crumbs that advertisement is launched.Example
Such as: in above-mentioned steps S106, it can parse content information, the crumbs that advertisement is launched in the position being exposed, then solve
The crumbs that advertisement is launched are analysed, entry is obtained.
It is arranged it is alternatively possible to which the corresponding relationship that targeted advertisements, monitoring identified and launched entry is stored in preset advertisement
In phase table, monitoring is obtained by searching for Advertisement arrangement table and identifies corresponding dispensing entry.Such as: before above-mentioned steps S108,
Monitoring is obtained from preset Advertisement arrangement table and identifies corresponding dispensing entry, wherein preset Advertisement arrangement table is for storing
Corresponding relationship between targeted advertisements, monitoring mark and dispensing entry.
It is alternatively possible to determine whether advertisement dispensing succeeds by judging entry with whether dispensing entry matches,
The monitoring to the dispensing result of advertisement is realized, to avoid occurring cheating in advertisement release process.Such as: in above-mentioned steps
In S108, in entry and under launching the matched situation of entry, determines that targeted advertisements are launched successfully, in entry and launch
In the unmatched situation of entry, determine that targeted advertisements launch failure.
It is alternatively possible to targeted advertisements be identified by way of distribution monitoring mark, to establish targeted advertisements and launch
Relationship between entry.Such as: before above-mentioned steps S102, available targeted advertisements and dispensing entry, are targeted advertisements
Distribution monitoring mark, storage targeted advertisements monitor mark and launch the corresponding relationship between entry.
Embodiment 2
A kind of determining device of advertisement dispensing result is additionally provided in the present embodiment, and the device is for realizing above-mentioned implementation
Example and preferred embodiment, the descriptions that have already been made will not be repeated.As used below, term " module " may be implemented pre-
Determine the combination of the software and/or hardware of function.Although device described in following embodiment is preferably realized with software,
The realization of the combination of hardware or software and hardware is also that may and be contemplated.
Fig. 2 is the structural block diagram one for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention, such as Fig. 2 institute
Show, which includes:
First obtains module 22, for obtaining the exposure information of targeted advertisements, wherein it is wide to carry target in exposure information
The location information for the position that the monitoring mark and targeted advertisements of announcement are exposed, monitoring mark are used for unique identification targeted advertisements；
Second obtains module 24, the first acquisition module 22 is coupled to, for obtaining according to location information from the position being exposed
Take content information, wherein content information is used to indicate the content that the position being exposed is shown；
First determining module 26 is coupled to the second acquisition module 24, for determining the position being exposed according to content information
Corresponding entry；
Second determining module 28 is coupled to the first determining module 26, corresponding with monitoring mark for matching entry
Entry is launched, and determines the dispensing result of targeted advertisements according to matching result.
Optionally, the determining device that result is launched in above-mentioned advertisement can be, but not limited to be applied to the delivering accuracy rate to advertisement
In the scene being monitored.Such as: the scene that the delivering accuracy rate for the advertisement that orientation is launched is monitored.
Optionally, the determining device that result is launched in above-mentioned advertisement can be, but not limited to be applied to the service for broadcast monitoring
Device, such as: file server, database server, web page server, apps server, proxy server etc..
Optionally, in the present embodiment, the location information for the position that the targeted advertisements carried in exposure information are exposed can
With but be not limited to uniform resource position mark URL information, the internet protocol address, file of the position that targeted advertisements are exposed
Address transport protocol FTP etc..
Optionally, in the present embodiment, the position being exposed can be, but not limited to as webpage, video, document, song etc.
Deng.
Optionally, in the present embodiment, the corresponding entry in the position being exposed can be, but not limited to the pass for webpage
Keyword, the directory of video or programm name, song title, document keyword etc..
Optionally, in the present embodiment, monitoring identify corresponding dispensing entry and can be, but not limited to be it is preset,
That is, it is possible to which the dispensing target to advertisement carries out preparatory setting.Such as: the corresponding dispensing entry of advertisement A is the directory 1, extensively
Accusing the corresponding dispensing entry of B is the directory 2, and the corresponding dispensing entry of advertisement C is website 1, and the corresponding dispensing entry of advertisement D is song
1 etc..
By above-mentioned apparatus, indicated from exposure information according to the location information carried in the exposure information of targeted advertisements
The position acquisition being exposed is used to indicate the content information for the content that the position being exposed is shown, true further according to the content information
Fixed this is exposed the corresponding entry in position, passes through matching entry target word corresponding with the monitoring of targeted advertisements mark
Item is monitored the dispensing result of targeted advertisements, it is thereby achieved that the monitoring that the advertisement of dispensing is implemented, to solve
The problem of in the related technology can not being monitored to the advertisement of dispensing.
Fig. 3 is the structural block diagram two for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention, such as Fig. 3 institute
Show, optionally, the second acquisition module 24 includes:
Access unit 32, the position for being exposed according to location information access；
Unit 34 is crawled, access unit 32 is coupled to, for crawling content information from the position being exposed.
It is alternatively possible to crawled using crawler technology to content information, will be exposed the location information of position as
The task of crawling distributes to crawler node, is accessed by crawler node to position is exposed, and crawls content information.
Fig. 4 is the structural block diagram three for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention, such as Fig. 4 institute
Show, optionally, the first determining module 26 includes:
First resolution unit 42, for parsing content information, the crumbs of advertisement dispensing in the position being exposed；
Second resolution unit 44 is coupled to the first resolution unit 42, for parsing the crumbs of advertisement dispensing, obtains target
Entry.
It is alternatively possible to obtain the corresponding target word in position being exposed according to the bread crumb structure for the position being exposed
Item, bread crumb structure, which has recorded, is exposed the historical data that position is accessed process, therefrom available to being exposed in position
The historical record that advertisement is launched obtains the crumbs of advertisement dispensing, parses entry from the crumbs that advertisement is launched.
Fig. 5 is the structural block diagram four for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention, such as Fig. 5 institute
Show, optionally, above-mentioned apparatus further include:
Third obtains module 52, is coupled between the first determining module 26 and the second determining module 28, is used for from preset
Obtain monitoring in Advertisement arrangement table and identify corresponding dispensing entry, wherein preset Advertisement arrangement table for store targeted advertisements,
Corresponding relationship between monitoring mark and dispensing entry.
Fig. 6 is the structural block diagram five for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention, such as Fig. 6 institute
Show, optionally, the second determining module 28 includes:
First determination unit 62, for determining that targeted advertisements are launched in entry and under launching the matched situation of entry
Success；
Second determination unit 64, for determining that targeted advertisements are thrown in entry and under launching the unmatched situation of entry
It puts unsuccessfully.
It is arranged it is alternatively possible to which the corresponding relationship that targeted advertisements, monitoring identified and launched entry is stored in preset advertisement
In phase table, monitoring is obtained by searching for Advertisement arrangement table and identifies corresponding dispensing entry, by judging entry and launching word
Whether item matches to determine whether advertisement dispensing succeeds, and the monitoring launched to advertisement is realized, to avoid in advertisement release process
There is cheating.
Fig. 7 is the structural block diagram six for the determining device that result is launched in a kind of advertisement according to an embodiment of the present invention, such as Fig. 7 institute
Show, optionally, above-mentioned apparatus further include:
4th obtains module 72, for obtaining targeted advertisements and launching entry；
Distribution module 74 is coupled to the 4th acquisition module 72, for monitoring mark for targeted advertisements distribution；
Memory module 76 is coupled to distribution module 74 and first and obtains between module 22, for storing targeted advertisements, monitoring
Corresponding relationship between mark and dispensing entry.
It is alternatively possible to targeted advertisements be identified by way of distribution monitoring mark, to establish targeted advertisements and launch
Relationship between entry.
It should be noted that above-mentioned modules can be realized by software or hardware, for the latter, Ke Yitong
Following manner realization is crossed, but not limited to this: above-mentioned module is respectively positioned in same processor；Alternatively, above-mentioned module be located at it is more
In a processor.
It is described in detail below with reference to the preferred embodiment of the present invention.
The preferred embodiment of the present invention provides a kind of method of the determination of advertisement dispensing result, and this method includes following step
It is rapid:
Step1: user defined in Advertisement arrangement table advertisement it is corresponding surely throw word (being equivalent to above-mentioned dispensing entry), one
Advertisement can correspond to one or more and throw word surely, and Advertisement arrangement table uploads to latter waiting advertisement of system and just generates one uniquely
Monitoring ID (be equivalent to above-mentioned monitoring mark), i.e., throw word surely and to monitor ID corresponding.
Step2: advertisement (being equivalent to above-mentioned targeted advertisements) is thrown surely and is launched, and starts exposure and triggers monitoring code, so
Exposure information is sent to monitoring server afterwards, where the information monitoring ID and advertisement in exposure information comprising advertisement itself
URL information；
Step3: that advertisement exposure is extracted from the exposure information that monitoring server receives carrys out origin url；
Step4: accessing the origin url of coming of extraction, then crawl content using crawler technology, then parses advertisement dispensing again
Crumbs, crumbs can correspond to the monitoring ID of Step3；
Step5: the directory (being equivalent to above-mentioned entry) is parsed from crumbs；
Step6: the directory carries unique monitoring ID in Step3, by the directory and throws word surely and matches, that is, being exactly will be acute
The throwing word of determining of mesh and same advertisement monitoring ID are matched
Step7: can match is exactly successful match, indicates that there is no problem for advertisement dispensing, it fails to match indicates that advertisement does not have
There is dispensing on the target directory.
The above embodiments are merely illustrative of the technical solutions of the present invention rather than is limited, the ordinary skill of this field
Personnel can be with modification or equivalent replacement of the technical solution of the present invention are made, without departing from the spirit and scope of the present invention, this
The protection scope of invention should subject to the claims.
Embodiment 3
The embodiments of the present invention also provide a kind of storage medium, which includes the program of storage, wherein above-mentioned
Program executes method described in any of the above embodiments when running.
Optionally, in the present embodiment, above-mentioned storage medium can be set to store the journey for executing following steps
Sequence code:
S1, obtains the exposure information of targeted advertisements, wherein the monitoring mark and mesh of targeted advertisements are carried in exposure information
The location information for the position that mark advertisement is exposed, monitoring mark are used for unique identification targeted advertisements；
S2, according to location information from the position acquisition content information being exposed, wherein content information, which is used to indicate, to be exposed
Position show content；
S3 determines the corresponding entry in position being exposed according to content information；
S4, matching entry dispensing entry corresponding with monitoring mark, and targeted advertisements are determined according to matching result
Launch result.
Optionally, in the present embodiment, above-mentioned storage medium can include but is not limited to: USB flash disk, read-only memory (Read-
Only Memory, referred to as ROM), it is random access memory (Random Access Memory, referred to as RAM), mobile hard
The various media that can store program code such as disk, magnetic or disk.
The embodiments of the present invention also provide a kind of processor, the processor is for running program, wherein program operation
Step in Shi Zhihang any of the above-described method.
Optionally, in the present embodiment, above procedure is for executing following steps:
S1, obtains the exposure information of targeted advertisements, wherein the monitoring mark and mesh of targeted advertisements are carried in exposure information
The location information for the position that mark advertisement is exposed, monitoring mark are used for unique identification targeted advertisements；
S2, according to location information from the position acquisition content information being exposed, wherein content information, which is used to indicate, to be exposed
Position show content；
S3 determines the corresponding entry in position being exposed according to content information；
S4, matching entry dispensing entry corresponding with monitoring mark, and targeted advertisements are determined according to matching result
Launch result.
Optionally, the specific example in the present embodiment can be with reference to described in above-described embodiment and optional embodiment
Example, details are not described herein for the present embodiment.
Obviously, those skilled in the art should be understood that each module of the above invention or each step can be with general
Computing device realize that they can be concentrated on a single computing device, or be distributed in multiple computing devices and formed
Network on, optionally, they can be realized with the program code that computing device can perform, it is thus possible to which they are stored
It is performed by computing device in the storage device, and in some cases, it can be to be different from shown in sequence execution herein
Out or description the step of, perhaps they are fabricated to each integrated circuit modules or by them multiple modules or
Step is fabricated to single integrated circuit module to realize.In this way, the present invention is not limited to any specific hardware and softwares to combine.
The foregoing is only a preferred embodiment of the present invention, is not intended to restrict the invention, for the skill of this field
For art personnel, the invention may be variously modified and varied.All within the spirits and principles of the present invention, made any to repair
Change, equivalent replacement, improvement etc., should all be included in the protection scope of the present invention.
Claims (10)
1. a kind of determination method that result is launched in advertisement characterized by comprising
Obtain targeted advertisements exposure information, wherein carried in the exposure information targeted advertisements monitoring mark and
The location information for the position that the targeted advertisements are exposed, the monitoring mark is for targeted advertisements described in unique identification；
According to the positional information from the position acquisition content information being exposed, wherein the content information is used to indicate
The content that the position being exposed is shown；
The corresponding entry in position being exposed according to content information determination；
Entry dispensing entry corresponding with the monitoring mark is matched, and determines that the target is wide according to matching result
The dispensing result of announcement.
2. the method according to claim 1, wherein being obtained according to the positional information from the position being exposed
The content information is taken to include:
The position being exposed described in access according to the positional information；
The content information is crawled from the position being exposed.
3. the method according to claim 1, wherein the position being exposed according to content information determination
Corresponding entry includes:
The content information is parsed, the crumbs that advertisement is launched in the position being exposed are obtained；
The crumbs that the advertisement is launched are parsed, the entry is obtained.
4. the method according to claim 1, wherein corresponding with the monitoring mark matching the entry
Dispensing entry before, the method also includes:
The monitoring is obtained from preset Advertisement arrangement table and identifies the corresponding dispensing entry, wherein described preset wide
Waiting table is accused to be used to store targeted advertisements, monitoring mark and launch the corresponding relationship between entry.
5. the method according to claim 1, wherein determining the dispensing knot of the targeted advertisements according to matching result
Fruit includes:
Under the entry and the matched situation of the dispensing entry, determine that the targeted advertisements are launched successfully；
Under the entry and the unmatched situation of the dispensing entry, determine that the targeted advertisements launch failure.
6. the method according to any one of claims 1 to 5, which is characterized in that in the exposure for obtaining the targeted advertisements
Before information, the method also includes:
Obtain the targeted advertisements and the dispensing entry；
The monitoring mark is distributed for the targeted advertisements；
Store the targeted advertisements, the monitoring mark and the corresponding relationship launched between entry.
7. the determining device that result is launched in a kind of advertisement characterized by comprising
First obtains module, for obtaining the exposure information of targeted advertisements, wherein carry the target in the exposure information
The location information for the position that the monitoring mark of advertisement and the targeted advertisements are exposed, the monitoring mark are used for unique identification institute
State targeted advertisements；
Second obtains module, for according to the positional information from the position acquisition content information being exposed, wherein described
Content information is used to indicate the content that the position being exposed is shown；
First determining module, the corresponding entry in position for being exposed according to content information determination；
Second determining module, for matching entry dispensing entry corresponding with the monitoring mark, and according to matching
As a result the dispensing result of the targeted advertisements is determined.
8. device according to claim 7, which is characterized in that described second, which obtains module, includes:
Access unit, for accessing the position being exposed according to the positional information；
Unit is crawled, for crawling the content information from the position being exposed.
9. a kind of storage medium, which is characterized in that the storage medium includes the program of storage, wherein when described program is run
Method described in any one of perform claim requirement 1 to 6.
10. a kind of processor, which is characterized in that the processor is for running program, wherein right of execution when described program is run
Benefit require any one of 1 to 6 described in method.
Priority Applications (1)
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| CN110197395A (en) * | 2019-05-10 | 2019-09-03 | 深圳市伯亿传媒有限公司 | Content dynamic monitoring and controlling method and relevant apparatus are launched in a kind of advertisement |
| CN110311839A (en) * | 2019-07-30 | 2019-10-08 | 秒针信息技术有限公司 | Pushed information method for tracing, device, server, terminal and storage medium |
| CN110533464A (en) * | 2019-08-16 | 2019-12-03 | 天津车之家数据信息技术有限公司 | A kind of advertisement detecting method, apparatus, system and calculate equipment |
| CN110659945A (en) * | 2019-09-29 | 2020-01-07 | 秒针信息技术有限公司 | Method and device for counting advertisement exposure times and computer equipment |
| CN111260398A (en) * | 2020-01-13 | 2020-06-09 | 腾讯科技（深圳）有限公司 | Advertisement putting control method and device, electronic equipment and storage medium |
| CN111768235A (en) * | 2020-06-29 | 2020-10-13 | 京东数字科技控股有限公司 | Monitoring method, device, equipment and storage medium |
| CN111861542A (en) * | 2020-06-15 | 2020-10-30 | 北京雷石天地电子技术有限公司 | Method, apparatus, terminal and non-transitory computer-readable storage medium for placing advertisements |
| CN112116394A (en) * | 2020-09-24 | 2020-12-22 | 北京明略昭辉科技有限公司 | Method and computer-readable storage medium for advertisement placement monitoring |
| CN113784179A (en) * | 2021-01-21 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | A material playback method and system applied to offline scenes |
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| CN110197395A (en) * | 2019-05-10 | 2019-09-03 | 深圳市伯亿传媒有限公司 | Content dynamic monitoring and controlling method and relevant apparatus are launched in a kind of advertisement |
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| CN110533464A (en) * | 2019-08-16 | 2019-12-03 | 天津车之家数据信息技术有限公司 | A kind of advertisement detecting method, apparatus, system and calculate equipment |
| CN110659945A (en) * | 2019-09-29 | 2020-01-07 | 秒针信息技术有限公司 | Method and device for counting advertisement exposure times and computer equipment |
| CN111260398A (en) * | 2020-01-13 | 2020-06-09 | 腾讯科技（深圳）有限公司 | Advertisement putting control method and device, electronic equipment and storage medium |
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| CN111768235A (en) * | 2020-06-29 | 2020-10-13 | 京东数字科技控股有限公司 | Monitoring method, device, equipment and storage medium |
| CN112116394A (en) * | 2020-09-24 | 2020-12-22 | 北京明略昭辉科技有限公司 | Method and computer-readable storage medium for advertisement placement monitoring |
| CN113784179A (en) * | 2021-01-21 | 2021-12-10 | 北京沃东天骏信息技术有限公司 | A material playback method and system applied to offline scenes |
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